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20035
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< > 1 1 1 1 2 3 3 4 2 5 1 5 2 8 1. 8 2. 10 3. 14 3 19 3 24 1 24 1. 24 2. 30 2 40 1. 40 2. 47 3 51 1. 51 2. 56 3. 59 4 61 - i -
4 63 1 63 2...67 3 73 5 76 1 79 2 ( dat a) : 80 3 81 4 DB 82 6 84 1 84 2 86 < > 88 < A b s tract > 90 - ii -
< > < 1> 12 < 2> 17 < 3> 18 < 4> 7/ 20 < 5> 7 21 < 6> 22 < 7> 23 < 8> 31 < 9> 2002 34 < 10> 35 < 11> 36 < 12> 2002 37 < 13> 40 < 14> 7 42 < 15>,, 45 < 16> 10 () ( :, ) 48 < 17> 10 () 48 < 18> (2002 ) 50 < 19> 55 < 20> 58 < 21> 59 < 22> 68 - iii -
< > < 1> 6 < 2> 7 < 3> 25 < 4> 25 < 5> 38 < 6> 39 < 7> 39 < 8> 42 < 9> 52 < 10> 65 < 11> 69 < 12> KNO 72 - iv -
1 1,,.,, -. -, (Supplem entary T ext )' 1).,,,., ( /, / )..,,.,, 3. 2), 2002 1,,, 2001, pp. 300-301. 2 w w w.kpa21.or.kr - 1 -
36185. 38.6%., 2002 28. 13 49%.., ( ).,,.,,.,, /, /.,,,. - 2 -
2,.,.,. 1 ( )? 2?? 3, 4? 5?,, - 3 -
,,,,. 3. 1,, 2.,,. 3.,,,. 4.,,. 5 3 4.,,,,. 6. - 4 -
2, 28 69 3.8%. 3) 10,,. 46%20% (2.2% ), (1.4% )..,,.,,. 1.,,.,,. 4) 3,, (w w w.m ct.go.kr ) 4,,,. ( ). - 5 -
< 1> * :,,, 1998, p. 170-177.,,. - 6 -
< 2> * :,,, 1998, p. 179. 1,., ( ),.,.,.,. 5), 5.,,. - 7 -
, 1.,,,,.,,,,,. 2 1..,,,.,.,., - 8 -
,.,. 6),,., (62.8% ), (15.7% ), (15.6% ), (3.3% ).,,,,. 7),,.,,. 1997238, 58%, 77% 6,,, 1998, pp. 157-158. 7,, 1997,., :,, 199712, p. 50. - 9 -
. 8),,.,,..,..,,,,,,,,,,.,,.,. 8,, 1997,.,, p. 50-51. - 10 -
2.,?.,,.,,,,.,,,.,,. 9) 9,,, 1999, p. 107. - 11 -
< 1> 1963,, 1945-1953, 1954, 1955-, 196 1 1962-1964- 1968 1969-1980,,, 198 1, 1982-1985,,, 1986-, 1987 / ( ) 1988-,, 1993 / 1994-, 1996, 1997- ( ) :,,,, 1995, pp. 28-38.,,, 1999, pp. 14-38. - 12 -
,., ( ),. 1969-1980 2-3. 10),,,.,,,,,.,,, - ()- -,..,,. 11) 10,,, 2001, pp. 18-19. 11 10,,., (old brand ) (n ew brand )., - 13 -
,.,,,,,,..,. 1.,.,..,, ( ),. 3.,.,,.,,,.,, pp. 188-189. - 14 -
. 2002, 80%,., 74.1%, 7.5%, 7.2%, +, 4.7%, + 4.5%, + 1.0%, + + 1.0%. 12),,,., (, ). 13).,, (),, ( ),,, ( ) - 12,, (w w w.kedi.re.kr ). 13,, 2000 2KEDI, p. 7. - 15 -
,,,,. 14).,,,. 15).,,.,.,,,,.,.,,,,, 14,,, 1991, pp. 16-20. 15,,, 1997, p. 15. - 16 -
,,.,.,. < 2>, 199813, 1999 20007. < 2> ( : ) 8 5 90 94 98 99 00 77, 106 12 1,5 15 174,64 0 2 16,28 6 / GNP 9.8 % 6.8 % 5.8 % 5. 1% - - 6,708 30,74 3 65,3 15 132,84 1 67,720 7 1,276 / GNP 0.8 % 1.7% 2.2% 3. 1% 1.5% - / 8.7% 25.3% 37.4 % 6 1.4 % - - 70,398 90,772 109,325 8 3,44 5 GNP 790,3 10 1,78 2,620 3,028,670 4,28 1,4 00 4,4 65,64 2 :, (w w w.m oe.go.kr ) Youfirst Youfirst. - 17 -
< 3> ( : ) (A) (B) (A+B) (%) - 2,28 0 2,28 0 2,4 16 4,697 5 1.4-236 236 13,778 14,0 14 98.3 23 4,564 4,588 10,00 1 14,599 68.5 34 9,527 9,56 1 12,305 2 1,8 66 56.2 3,04 3 64,907 67,95 1 27,38 5 95,336 28.7 3, 100 8 1,5 15 84,6 15 65,8 96 150,5 11 4 3.8 :, 10, p. 58., Youfir st2000,.,,.,,,, 2 8.,, 8. - 18 -
3.,,, ( / ),.,,,,,,., 5, 64,., 5 123 ( / / )3 5 (,,,, ), 6 2 ( / ),. 16) 20017,, 2-3.,,,.,,,,,.,,,. 17) 16, :, 8, 1997, 12, pp. 26. 17, 7, 2001, p. 17. - 19 -
< 4> 7/ 6 7 / /,, - -, - - - -, -,,, - : - : - : :, 7, 2001, p. 43., 76,. - 20 -
< 5> 7 6 7 - : 11 - : 4 - : 10 - /, - / : - : 10 - : 10 (1) - : 60 - : 79, /, - : 50% - /,, 2: 7 -,,, /,,,,,,,,, 2 :, 7, 2001, p. 45., 20017, 20 90. - 21 -
< 6> < 6 > 10 53 7 70 < 7 > 10 (1) 26 53 90 : (w w w.m oe.go.kr )., 6, 7.,,,., 6, 7,, 28.,,.. - 22 -
< 7> < 6 > 70 106 12 16 - - 204 < 7 > 56 28 28 28 136 - - 12 - - - - 12 2 16 * : (w w w.m oe.g o.kr )., 2,. 27,,.,,,.,,,,,,,. - 23 -
3 1,. 1..,,,. 1).,...,.,, - 24 -
.,.. 18),,,,,,.,,.,..,..... < 3> * :,,, 1991, p. 98-99... 18,,, 1998, pp. 34-35. - 25 -
< 4> * :,,, 1991, p. 98-99.,.,,.. (Cost Plu s ) (Market Price). 19),,..,,.,.,., 19,,, 1998, p. 79. - 26 -
.,.,,, (), ( ),,.,. 2),,,.,..,..,. 20),... 20,,, 1991. p. 123. - 27 -
.,. 3)..,... 21),.,.,.,..... 22) 21,, 1993, p. 129. - 28 -
4). 23).,..,..,.,,.,,,..,,..,. 24). 22,, 1997, p. 11. 23,,, 1992, pp. 76-78. 24, 1980,, 1992, pp. 9-12. - 29 -
... 5) 25)....,,,,,,.,..,.,,.,,, 25.,,, 1997, pp. 1-25. - 30 -
.,.,,,,,,. 6),.,,,....,,,.,,..,,. - 31 -
2. 1), 12,,. < 8>,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, * : (w w w.kpa21.or.kr ) - 32 -
36185(), 1 17499547. 3246, 11959, 247. 5.5%, 0.2%., 5.0%, 1.2%, 15.5%. 36185. 38.6%. 28.3%,. 5.4%.. 10%.. 42.7%, 13.2%, 8.9%, 0.9%, 0.6%. 5, 8. 117499547 (1 17172347) 0.2%. 28.6%, 15.5%, 7.6%. 35.7%, 20.2%, 18.6%, 14.7%. 76. 3246(3418) 5.0%.. - 33 -
18000. 1 173, 1433. 11959. 15.5%.(2001 0.8%, 20006.9% ) 29666 CD- ROM. 247 2501.2%. 9 1 8567 (16801) 10.5%.,. 26) 26, 2002, (w w w.kpa21.or.kr ). - 34 -
< 9> 2002 ( :,,,, % ) : (w w w.kpa21.or.kr )., 2002 25.0%. 16.9%. 3 1. - 35 -
< 10> * : (w w w.kpa21.or.kr ) 2002. 2) 2002 19,135. 88 4,300 938,380, 9813,822 10. - 36 -
< 11> * : (w w w.kpa21.or.kr )., 200219,135, 92% 17,646, 1 269 7.8%. - 37 -
< 12> 2002 : (w w w.kpa21.or.kr ) - 38 -
,, 7%, 1-2 22%, 3-4 27% 5. 27) < 5> :,, 2000, p. 25., 143.6%, 1 22.1%, 2-5 20.3%, 514%. 271.3%, 2-5 25.3%, 512.0%. 1 2. 28) 76%,. 27, 2000, p. 25. 28,, p. 44. - 39 -
< 6> * :,, 1990, p. 55., 21, 1996, p. 59.,,. 160, 14(8.75% ). < 7> : (w w w.k sm a.co.kr ) - 40 -
2 1.,., (1) (2). 29) < 13> : 2 1 : : : 2 : : :, : : :,,, 20, 2, 1994, p. 25. 29. 12. 2.,,, 1997, p. 180. - 41 -
1 (1 1) (),. 30),,. 1, 1. 31) 2 (2 2). 32). (), 220., 22. 33) 7,,. 7 o[gjkhjkl/ ;. 30, 14780, 25. 31,, 528. 32,, 12. 33,, pp. 19-20. - 42 -
< 14> 7 1 2 126 77 4 4 2 11 23 22 33 32 110 13 17 68 48 14 6 339-8 - 34 7 50 1 116 113 84 6 17 197 8 14 :,,, 1999, p. 28. 2, ( ),,. - 43 -
< 8> 1, 2 2 / ( ) 2 :,,, 1997, p. 180..,,.,.,,. 34) 34,,, 1990, p. 62. - 44 -
.,,.,.,, : 1(.....) : 2,,.,. 35).,. 35, 1997424. 1,000 16.. - 45 -
< 15>,, ( : ) 764,48 0 27,54 2 () 48 7,203 24, 14 9 () 8 1,44 6 1,684 29,303 2,599 63,562 2,778 570,02 23,78 9 48 1,74 53,8 08 374,96 15, 152 304,3 1 13,73 1 790,68 24,4 18 1,238,7 13 99,64 0 7 13,292 99,706 : (http :// dart.fss.or.kr ) (2002 ),,..,,,,..,, 5. - 46 -
,., 70%,.,,.,, (Pu sh ).. ().. 20%, 20%., 20%. 20%.,,,,.. - 47 -
2. 10, 90 97IMF. < 16> 10 () ( :, ) : (w w w.kpa21.or.kr )., 1995 56%, 1995-1997, 3 1, 98 2000. - 48 -
< 17> 10 () ( :, ) 1993 84,376,967 5,075 8 564 4 1% 1994 8 7,936,300 4,760 8 372 34 % 1995 95,665,604 8,057 154 16 56% 1996 64,8 36,38 5 9,693 12569 38 % 1997 60, 14 9,260 13,397 16 116 4 0% 1998 38,90 1,04 6 10,032 78 05 2 1% 1999 22, 173,74 5 10,8 0 1 4 790 22% 2000 15,390,750 16,3 14 5022 22% 200 1 20,4 19,055 15,7 10 64 16 26% 2002 23,592,8 69 29,666 13998 4 9% :.. 101993 2001 20006.7%. 72001.,. 2002, ( 159 )1,.,. - 49 -
< 18> (2002 ) () () () () () () () () () () () () () () () () () () () () () 1 13 12 3 2 2 7 8 9 13 2 8 2 15 1 2 2 1 11 6 1 13 6 7 1 7 5 2 :,, 2002, pp. 19-28., 28162. - 50 -
,, 36206, 31257. 36),,,., 2,. 3 1. 1).,,... 36,, 2002, pp. 32-62. - 51 -
,, 20-30.,. < 9> 98.25% 98.25% 98.25% 1.25% 1.25% 0.0% * : 3( / / ).,.,, ( ),. 37),,.,. 37,,, 1998, p. 181. - 52 -
.,.,,.,,. 38),. 1997 39). 2) 3., ( ), 38,, p. 182. 39 1997 31740, 15 1, 1 6., 199742,, 21. - 53 -
( ),., 564 60 624. 40) 2001 3,45918%, 6 1. 40,,, 2001, p. 56. - 54 -
< 19> / 95 7 22-12 - 2 1-8 - 14 1 9-44 1 8 9 8 39 5 32 5 39 3 36 4 44 5 53 6 3 12 564 60 :,,,,,,,,,,,,,,,,, * : w w w.n etbook.com,.,,. 1,, - 55 -
.,.,. 1. 2. 1) 60%, 75%. 15%. 10% 5-10%. 20% - 25%. 40-45% 30-35%.,,. - 56 -
,,.,.,.,.. 2),,.,,. 41)., 1 121, 2 5-6, 7, 11..1 15,. EBS,. 41, 1999, 325, 31,. - 57 -
3).,.,,., 1.,,, 1 11 12. < 20> - / / :, 21, 2000., 2000,. - 58 -
< 21> (500) 23.6 6.9 11.2 42.9 1.1 3.9 10.4 100.0 10 (228) 19.7 3.3 9.5 53.3 0.7 3.7 9.8 100.0 11-49(228) 25.6 8.4 12.2 37.4 1.2 3.9 11.4 100.0 50 (44) 33.6 18.5 14.4 17.8 2.9 4.7 8.2 100.0 (227) 15.2 5.1 7.6 60.4 0.5 3.2 8. 1 100.0 (93) 30.4 3.7 14.7 3 1.0 0.6 4.9 14.6 100.0 (64) 23.0 2.0 15.6 43.8 0.2 4.0 11.3 100.0 (58) 39.0 10.8 14.2 15.6 3.1 5.4 11.9 100.0 (58) 3 1.0 2 1.0 11.6 20.2 3.2 3.1 9.9 100.0 :,,, 2001, p. 74. < 21>, 50,,,.,, 61%. 42) 3. EDI.. 43) 42,, p. 74. 43, - 59 -
,,,..,,.,,.,.,,,.,,.. 2-4..,, (BN K ),.,,, 1998, p. 15. - 60 -
. 4,,.,,.,,..,,,.,. 2 20 2 10..,,. - 61 -
,,.,, ( ).,, 2.. 2,,,,,.,. - 62 -
4,.,,.,. 1.,. 70%.. 2001 34.8%0.7%. 25% 27%. 44) 44,, 2002, p. 97. - 63 -
....,,. 70%.,. - 64 -
< 10> ( ( ) : Publishin g in Iapan 1996-1997, Japan Book Publishin g A s sociation, 1996, p. 19., 21, 2002, p. 151. 49 29,000-65 -
. 60% (5 )(50 )(27 ). 45).. 44,000,..,,.., 60%.. 150, 42 < (Japan Publication W holesalers A ssociation )>. 7,000-8,000.,, ( ),,,,, 7 90%., 70%,..,. 46) 27,000. 11,000. 300 2,40010%, 45,,, 1999, p. 95. 46, 21,,, 8, p. 95. - 66 -
87. 47) 2,700. < >. 2-3.., (VAN )NT T T W IN 'NET.,. T onet s, Nocs, OPAS, KINS, T OCI. BIRD- NET. 2.... 20%. 65%60%... 47, 21, 2002, p. 152. - 67 -
3%. 48) 35%.., 60.7%. < 22> (100 ) (%) / 9,697 2,24 2 1,5 11 1,027 8 08 690 60.7 14.0 9.5 6.4 5.1 4.3 15,975 100.0 : Buch un d Buchhan del in Zahlen, 1995, T he German Book T rade at Hom e and Abroad, Druckerei Ockel, Kriftel, 1999, p. 44 14%. (Verlag sau sliferung ). 9.5%.,, (Bar sortim ent ). 49) 48,, 1997, p. 19. - 68 -
,,.,. (Vereignte Verlag sauslieferung : VVA ) 4% 200, 50%.,, (Koch, Neff, Oettinger Verlasgau slieferung GmbH : KNO VA ) 40 100 25%., 6%.,. 20.. 49,,, 1997, p. 55-64. - 69 -
< 11> /,,, :,,, 1998, pp. 113-114.,,,. Bar ', Sortiment '.,. 20%., 24.,., ( 3% ) - 70 -
.,. 50),, (KNO )Libri 75%.,. 10-15%,. 5-10%. KNO. 50%,. K.F.KORLER,. PC- BIS (Buchhandels - Inform ation Sy stem : ),. (Firma Georg Lingenbrink : Libli) 25%. Medien T ow er KNO. 50,, 1995, p. 107-111. - 71 -
< 12> KNO KNO KNO (KNO ba rs o rtme nt) KNO. VA (KN O. Verlagau slieferung ) (7,500) :,,, 1998, p. 138. KNO,, (Koch, Neff, Oettinger Verlag sau slieferung ) (KNO. VA ) KNO (KNO Basortiment ). KNO KNO VA. VA,,. 51), 60.7%., 51,, p. 55. - 72 -
.,,,,. 3,.,,..,,,,,,. 52),.,.,,.,,,..,., 52,, 16, 1996, pp. 417-419. - 73 -
.,.,.,.,,. 53). 20%.., 7 90%...,.,. 54),,... 53, 21,, 8,, 1996, pp. 308. 54, :,, 1994, pp. 54-55. - 74 -
35%..,...,,,.,.,,.. 5%.,.,,. - 75 -
5 1,...,,,.,,. 55)..,.,. (Work Sheet ), 55,.,,. - 76 -
.,.,,. 2 ( data) : 96 1000 16... 56) 610, 12, 15., 2-3.,.,.., 2-3., 56,,, 1998, p. 210. - 77 -
Data,, DB,.. (Skylife) (EBS ).,,,,,,,,. 3,,,...,.,,. - 78 -
,.,,, ().,. 57) 5 7,,.,.,,, ( ),. 4 DB.., 57,, 1998, pp. 112-113. - 79 -
., 5., 800 ( 160 )., 8,000.,,.,., ( ).,,.,, DB,.,,., ( / ). - 80 -
6 1.,..,,,.,,,.,,,.., ( )?.,,, ( / ),.,,,,,, - 81 -
.,,,.,,,,,,,.,?,., 2 20.,,.,..,,?,,., - 82 -
,,.,,.,,.,,,.,?,...,..,.,.,., 7 90%. - 83 -
..,.,.,?,.,.,,, 2..,.,, (W ork Sheet ).,,.,. 2-3, Data,, DB, - 84 -
. DB,.,.,.,..,.,,, ( / ). 2.,.,., - 85 -
.,,,.,.,.,,,,,. - 86 -
< >, 7, 2001., 14780, 25.,, 528.,, 12.,,, 1999, p. 107.,,, 1997.,, 2000 2KEDI.,,, 2001., 1980,, 1992. w w w.kpa21.or.kr, 1997424.,, (ww w.mct.go.kr ), 21, 1996.,,, 1998.,, 2002.,,, 1998.,,, 1990.,,, 1986.,,, 1997., 199742,, 21.,,, 1997. - 87 -
,,, 1998.,,, 1991.,,, 2001., 21,, 8,, 1996.,, 16, 1996., :,, 1994., :, 8, 19997., 21,,, 8.,,, 1999., 1999, 325, 31,.,, 1997,.,, 1997,.,,, 2001.,,, 1992.,,, 1998, p. 181.,, 1995.,,, 1996., :,, 1992.,,, 1998. - 88 -
,,, 1998.,,, 1997.,, 1997.,, 1998.,, (w w w.kedi.re.kr ).,,, 1991.,, 2002. - 89 -
< A b stract > A St udy on t he Pr esent Pos i t i on of St udy-ai d Books at t he Publ i shi ng Mar ket i n Kor ea pahk y ang - kyu Gr adu ate Sch ool of M as s Comm unication Chung An g Univer sity T his study is investigated in a market of study - aid book w hich have a specific gravity in the publishm ent market. But, a academic indu stry doesn ' t hav e any interest to these study - aid books. So, this study is made for the importance, roles, circulation of a study -aid book. T he market of the study - aid book is composed of sev eral publishing companies w hich hav e occupied the market. A study -aid book is related to a schoolbook. Accordingly, the publishing company that acquires the publication of the schoolbook have earned the money and m aintain a position on market of a study - aid book. Most of the study - aid book publishing companies est ablish a branch office each area. Each a branch office has utilized a regular route as w ell as irregular routes for expanding sales. F or choosing their study - aid book in schools, they hav e used expen se that a bribe. T his expen se is shifted a student s. In order to these problem s is improv ed, first, a study - aid book mu st - i -
be inv olv ed in the schoolbook. A s the price of schoolbook rise, the w ork sheet must be appended for the good studying service. Second, question bank has to be established under leading the government. T his question bank can les sen a burden of a purchase of a teaching m aterial. T he expen se that establishing DB of bank can solv e as operating with fee and mu st be supported the finance form the government. T hird, the circulation sy stem is changed to one u sed in Germany. In Germany, a big circulation company of publishing busines s ' leads the circulation and guarantees fairnes s. So, this method is u sed to les sen an irregular circulation. F ourth, the number of study -aid book for the teacher mu st be sev eral million s books. T hese expanse of the free wide distribution tran sfered to the student s. So, each publishing company has t o try to make less the expan se for student. F or solving these problem s, each publishing company mu st offer the sample of question on Homepage. - ii -