회사소개서 2018 Copyright YEP I All Rights Reserved
INDEX About Works General Information Corporate Events People (Management) Brand Marketing & Sales Promotion Service Scope Government & Foundation Industry Scope Training & Convention BTL Marketing Exhibition & Space R&D Clients
ABOUT
ABOUT General Information 1 YEP is a Seoul-based event promotion firm that creates an unforgettable experience by strategizing and orchestrating BTL events YEP 는 BTL 이벤트의기획과연출을통해특별한경험을창조하는프로모션기업입니다
ABOUT General Information 2 MISSION 기업명 회사설립 주식회사와이이피 ( YEP Corporation ) 2009 년 9 월 1 일 YEP 는인류에게특별한경험을제공합니다 대표이사 여기현 자본금 1 억원 임직원 11 명 ( 2018 년 1 월 1 일기준 ) VISION YEP 는세계최고의 Event Experience 기획과연출로 전세계고객의목표달성을돕습니다 사업영역 BTL 프로모션, 제품, 서비스프로모션, 기업브랜드 PR VIP 이벤트기획및연출대행, Online & SNS 마케팅브랜드 Flag Shop, 각종 Venue 기획및운영정부, 각종단체관련이벤트기획및연출대행박람회, 엑스포등국내외전시기획, 연출대행엔터테인먼트콘텐츠프로젝트 소재지 서울특별시용산구효창원로 111 3 층 홈페이지 www.yep.co.kr 연락처 info yep.co.kr / TEL 02 516 6626 / FAX 02 3445 1913
ABOUT People ( Management ) 3 대표이사 여기현 부장 오상교 보스톤창투 (VC. 콘텐츠투자담당 ) 영화진흥위원회 ( 콘텐츠기획개발연구 ) 서울대경영학과졸업 ( 학사 ) ( 주 ) 넥스트모션 ( 전시 & 이벤트프로모션담당 ) 세종대호텔경영대학원졸업 ( 석사 ) Strategy & Quality Operation & Client Relationship 전사적전략과더불어테크놀로지의진화, 새로운문화적트렌드등변화하는환경에발맞추고나아가선도하며비전을제시하는역할을담당합니다 YEP의모든작업에대한 Quality Management를담당합니다파티, 축제, 브랜드프로모션, 온 / 오프라인통합프로젝트, 인, 의, 예, 지, 신을바탕으로불철주야클라이언트를위해최선을다해뜁니다풍부하고다양한 10년간의업계경력을기반으로한치의오차도없는완성도높은행사기획과현장관리를담당합니다 MICE, 연수, 세레모니, 브랜드프로모션, 호스피탈리티분야에강점을보유하고있습니다 프로젝트파이낸싱분야에강점을보유하고있습니다 한국어, 영어, 중국어, 일본어로프로젝트를진행합니다
BUSINESS Service Scope 4
BUSINESS Service Scope 5
BUSINESS BTL Marketing 6 SPACE MARKETING PROMOTION Flag & Brand Shop Convention Exhibiton & Exposition CLIENT TARGET EXPERIENCE PROMOTION 기업탐방 Experience Marketing Sampling MISSION MANPOWER PROMOTION YEP TOTAL IMC SERVICE REPORT Event helper sourcing Fashion model sourcing Marketing man force Sourcing PROMOTION PLANNING & EXECUTE VIP Fashion Show Vision Declaration Concert Conference COMMUNICATION IMC MARKETING CONSULTING Brand Consulting Media Planning Buying PR Service Online Marketing RM, SP Outdoor advertising Research
BUSINESS BTL Marketing 7 IMC MARKETING PROCESS PLANNING CREATIVE OUTPUT REPORT Needs PROMOTION CONSULTING Idea PROMOTION EXECUTE, / SPACE PROMOTION EXPERIENCE PROMOTION ( ) New PR, Marketing Promotion PR Marketing Target Needs Visual Quality DB MAPPOWER OUTSOURCING CS PROMOTION ADVERTISEMENT PROMOTION 4, etc / FGI (Focus Group Interview) (New Media)
BUSINESS R&D 8 YEP 가제공하는가장핵심적인 Value 는글로벌한벤치마킹과지식축적을바탕으로한뛰어난아이디어입니다 이를위해 YEP 는지식과크리에이티브의 R&D 에전사적인역량을집중하고있습니다 EVENT CONCEPT PACKAGE 이벤트는기획과연출에있어각각의상황에따른수많은크리에이티브적소스들을 Customize시켜활용하지만특정시점에시장의니즈가크고 클라이언트가명확한방향성을요구하는아이템들이다수존재합니다 YEP는이들아이템에대한보다깊이있는분석과폭넓은케이스스터디를통하여소재별패키지를구축해나가는작업을꾸준히진행중입니다 Event Concept Package를통하여 YEP의고객은해당소재에대하여이미풍부하게구축되어있는리소스들을기반으로한발더나아가는한단게더깊이들어가는양질의크리에이티브를이벤트에투입할수있습니다 Technology Package (3D Mapping, Hologram, Robot, Interactive media) VIP & FundraisingPackage Sustainable Development Package (Eco-friendly. Green. Organicitems) Oriental or Korean Traditional Package CSR(Corporate Social Responsibility) Package Adult Package Etc YEP CREATIVE RESOURCES (YCR) YEP는더욱특별하고창의적인이벤트를원하는고객들의욕구를충족시키기위하여이벤트에사용될수있는전세계의모든사회적문화적, 기술적소재들을연구, 개발, 구조화하고있습니다. YCR (YEP Creative Resource) 로명명된이 R&D 프로그램은회의실에서단편적으로떠오르는개인들의아이디어에의존하는일반이벤트기획의접근을넘어여러분야들의풍부한데이터와소스, 아이디어를이벤트기획과연출에적극활용하고자하는 YEP만의특별한노력입니다 전세계의방송포멧, 전통문화, 엔터테인먼트콘텐츠원작, 과학기술, 순수예술등다양한콘텐츠가크게 8개카테고리 50여세부항목으로구조화되며, 시즌별핫이슈가되는키워드들이반영된패키지도별도로제작됩니다
WORKS
WORKS Corporate Events 9 SM Entertainment I 2012 SM TOWN CELEBRITY PARTY & I 2010 Invitational Party - 2010 & HSF ( Herbert Smith Freehills ) I 2013 HSF Launching Party & PMC I 2012 & HASOFFERS I 2014 HASOFFERS Korea Launch Party & Countdown Party - Code White I 2009 YEP, & Daum Communication I 2009 ~ 2011 2 OMS Day - Rooftop & 3 OMS Day - ON & 4 OMS Day - Bowling day & MBC I 2011 & PEPSI & I 2011 * & AT Kearney I 2009 FIG OSG Year-end Party & GKL I 2009 * & Project LOTUS ( Global girl group project, HK, UK, US ) I 2010 Korea Audition Round 1,2 & Press Conference & I 2011 * & *
WORKS Corporate Events 10 HSF Korea Launch Party Herbert Smith Freehills 2013 9 : 100 HSF,,
WORKS Corporate Events 11 SM Town Celebrity Party SM Entertainment 2012 10 : 80 PODONAMU ( ) SM Entertainment SM C&C,,,, SM EXO,,,,,, F(x) Celebrity Party
WORKS Brand Marketing & Sales Promotion - Brand & Product Launching Show / Sampling / Showcase / Research / Online & SNS 12 I 2014 Winter-Season & KT&G I 2007~2008 * & I 2014 & I 2011 * & MACLAREN I 2013 Queen & King Contest & & CGV [V] I 2010 * Launching & ZARA I 2010 Launching Party - Gangnam & L OREAL I 2007 * UV PERFECT & GLAMLIFE I 2011 * Private Shopping Club,, Oline & SNS Marketing KT&G I 2006~2009 * THIS, ESSE, EDGE Club Viral Marketing Cable TV Mnet I 2005 * Super Vibe Party I 2009 * & *
WORKS Brand Marketing & Sales Promotion - Brand & Product Launching Show / Sampling / Showcase / Research / Online & SNS 13 New Product Launching & King Queen Contest 2013 4 MACLAREN King Queen
WORKS Government & Foundation 14 I 2012 17 KOREAN FILM NIGHT & I 2012 GAC Sports Day & I 2012~2013 - ZONE & I 2009 KAFA Night - 25 in PIFF & 26 & I 2012 I 2012 & & & I 2010~2014 1-100 & Root Impact I 2013 EARTHLING INTIATIVE Launching Conference & 1 - & 1 & I 2010 3D & I 2013~2014 Busker s Festival & & S Party I 2006~2008, &
WORKS Government & Foundation 15 2012 10 : 250 2012
WORKS Training & Convention - Conference / Seminar / Meeting / Symposium / Workshop 16 I 2013, 2014 & I 2014 & I 2012~2014 (WOMB) - 11 & I 2010 - & I 2014 & I 2010 & I 2010~2014 & 2010 & ACES & I 2009 AA & I 2010~2014 1~3 & & & & 1~3 &
WORKS Training & Convention - Conference / Seminar / Meeting / Symposium / Workshop 17 2014 8 : 4 8 : 1100 ( ) & ( ) (El Sistema).
WORKS Training & Convention - Conference / Seminar / Meeting / Symposium / Workshop 18 2014 11 4 4
Exhibition & Space WORKS 19 I 2013. 2014 G-STAR & (ECTS) I 2006~2012 * DNA - ( ) & WORLD GINSENG EXPO Korea & WACS & I 2014 & - & EDUCARE,, - & Natural & health Products Epo - & I 2013 - COEX & I 2012~,, & I 2008~2010 * Flagshop Store - Enjoy Shop *
WORKS Exhibition & Space 20 2014 4 : 4 8 ( 7 ) ( ), 3D,
WORKS Clients 21 YEP 에게는진정한 Partnership 으로함께행복을나누어온소중한고객이있습니다 늘감사하는마음으로더욱더노력하겠습니다
CONTACT US 22 녹사평역 3 번출구 해밀턴호텔 이태원역 3 번출구 골목마켓 맥도날드 한스양복점 The Alley 사비로양복점 Cafe Avenue 용산구청 YEP ( 주 ) 와이이피 111 3 www.yep.co.kr / info yep.co.kr TEL 02 516 6626 / FAX 02 3445 1913