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3 1 13 1 31 1 31 2 32 3 33 2 35 1 35 1. 35 2. 39 3. 43 4. 51 2 58 1. 58 2. 59 3. 66 4. 68 5. 74 3 76 1 76 1. 76

4 2. TV 90 2 92 1. TV 92 2. TV 95 3. Hulu 98 4. Netflix 101 5. BBC iplayer 103 6. YouView 105 3 106 1. 106 2. 131 4 156 1. 156 2. 158 3. 162 4 165 1 165 2 167 1. 167 2. 169 3. 172 5 176 1 176 1. 176 2. 178

5 3. 180 4. 187 5. 192 6. (KBS) 197 7. 201 8. 203 2 208 1. TV 208 2. 219 6 226 232

6 2 1 (1926 2010 ) 35 2 2 (2001 2010 ) 37 2 3 (2010) 38 2 4 (2005 2010 ) 39 2 5 (2010) 40 2 6 (2010) 42 2 7 (2010) 43 2 8 (2005 2010 ) 52 2 9 53 2 10 58 2 11 64 2 12 65 2 13 65 3 1 81 3 2 TV 86 3 3 TV 90 3 4 TV TV 97 3 5 Hulu 100 3 6 3 N 115 3 7 3 N 124 3 8 TV 130 3 9 R2-player (2011. 11.) 136

7 3 10 MBC 139 3 11 143 4 1 165 4 2 BBC 6 166 4 3 168 4 4 KBS (2010) 171 5 1 PP (2009) 181 5 2 3 (2009) 182 5 3 3 (2009) 183 5 4 184 5 5 185 5 6 (2007 2009 ) 188 5 7 212 5 8 TDMB/SDMB TV/ 217 5 9 (2010) 223

8 2 1 59 2 2 59 2 3 TV 60 2 4 60 2 5 61 2 6 TV 62 2 7 TV TV 63 2 8 63 2 9 67 2 10 68 2 11 TV () 69 2 12 TV (5 ) 69 2 13 () 70 2 14 () 71 2 15 72 2 16 73 2 17 74 3 1 78 3 2 IDC 79 3 3 79 3 4 (2008. 2/ 2011. 2) 80 3 5 82

9 3 6 PC 83 3 7 TV 84 3 8 TV 88 3 9 TV 88 3 10 KBS 89 3 11 TV 90 3 12 TV 91 3 13 TV Value Chain 92 3 14 TV 93 3 15 2.0 94 3 16 N 96 3 17 2 TV(STB) 96 3 18 Hulu 99 3 19 Netflix Hulu 102 3 20 103 3 21 BBC iplayer 104 3 22 BBC iplayer 105 3 23 107 3 24 K 108 3 25 K PC 109 3 26 K PC 109 3 27 K 109 3 28 Pooq 110 3 29 Pooq 110 3 30 Pooq 111 3 31 Pooq PC 111

10 3 32 112 3 33 TV 113 3 34 PC 113 3 35 114 3 36 Pooq CRI 116 3 37 TV 119 3 38 TV VoD 119 3 39 TV PC 120 3 40 Hoppin TV 121 3 41 121 3 42 S Hoppin 122 3 43 123 3 44 VoD 123 3 45 124 3 46 TV 125 3 47 () 126 3 48 TV 127 3 49 TV 129 3 50 TV 129 3 51 TV 130 3 52 TV 131 3 53 KBS Kong 134 3 54 KBS Radio Tune 135 3 55 R2-player 136 3 56 EBS Bandi 137 3 57 MBC mini 138

11 3 58 MBC 141 3 59 SBS Gorealra 142 3 60 CBS rainbow 145 3 61 iradio 146 3 62 tbs TOY 148 3 63 R2-player 149 3 64 MukulPlayer 150 3 65 KMSTUDIO 151 3 66 INLIVE 152 3 67 155 3 68 155

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2 35 2 1 1. 1926 TV 1956 TV 1961 KBS TV 1964 TV(DTV, TBC ), 1969 MBC TV 1970 MBC 1980 MBC, (TBC) KBS2 2 1 (1926 2010 ) 1926 1927 1956 KORCAD 1959 ( )(MBC) 1961 KBS 1964 TBC 1964 1968 (MBC) 1969 MBC

36 1970 TV 1970 TV (MBC) 1970 TV(MBC) 1971 TV, (MBC) 1971 (MBC) 1971 (MBC) 1972 (MBC) 1973 1974 MBC, 1980 KBS, TBC 5 1980 KBS, MBC 1983 TV (MBC) 1983 TV (MBC) 1983 TV (MBC) 1985 TV (MBC) 1987,,,,,, MBC TV 1988 1991 SBS 1994,,, 4 1996,,, 4 1997 () 2004, itv, itv TV 2005 itv (ifm )(SunnyFM) 2007 OBS 2010 MBC, 2010 MBC, MBC : 2010 KBS MBC, 1991 SBS 1995 2006 (TDMB), 3

2 37 DMB 2010 DMB TV 33 21( 7 ) 54 TV TV, 2 2 (2001 2010 ) 2001 2002 2003 2004 6 2005 6 2006 4 2006 2007 2008 2009 2010 41 42 42 43 46 49 49 50 53 60 73 32 33 33 33 32 32 32 33 33 33 33 * 9 9 9 10 11 11 11 11 14 21 21 6 6 6 6 6 19 : 2010 : * 7 (2009 ) TV 47 TV 128, 220 348 TV 128 64 2012 TV 220 AM 53, FM 165 KBS, MBC, SBS 348 KBS 140, MBC 100, SBS 9 32

38 2 3 (2010) (11 ) (2 ) (5 ) (2 ) TV AM FM (47 )* 64 64 128 53 165 2 220 348 ( + 18 ) 32 32 64 25 49 2 76 140 1 1 2 1 1 3 1 1 2 1 2 3 5 MBC(19 )** 19 ( 1 ) 19 ( 1 ) 38 19 ( 1 ) 38 ( 2 ) 57 95 SBS 1 1 2 1 2 3 5 KNN 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 1 1 2 1 1 3 OBSTV 1 1 2 2 1 1 1 1 1 1 ( ) 5 16 21 21 ( ) 7 7 7 ( ) 5 5 5 ( ) 4 4 4 ( ) 2 9 11 11 7 7 7 tbs 1 1 1 tbs-efm 1 1 1

2 39 (3 ) TV AM FM ( ) 1 1 1 1 1 1 1 1 1 (1) 1 1 1 (1) ( ) 1 1 1 : * 7 ** MBC 19 :,,,,,,,,,,,,,,,,,, :, 2011 2., 2010,, (8 4,502 ) (2 1,872 ) 25.9%, TV 22.8% 3.0% 2 4 (2005 2010 ) (: ) 2005 2006 2007 2008 2009 2010 4 TV 21,492 21,839 21,076 18,997 16,709 19,307 22.8% 2,683 2,799 2,807 2,769 2,231 2,565 3.0% (A) 24,175 24,638 23,883 21,766 18,940 21,872 25.9% 16,724 17,013 17,801 16,581 15,007 16,438 19.5% 4,368 4,591 4,841 4,804 4,388 4,889 5.8% (B) 21,092 21,604 22,642 21,385 19,395 21,327 25.2% 4 (A+B) 45,267 46,242 46,524 43,151 38,335 43,199 51.1% 7,358 7,737 6,793 6,395 6,248 7,494 8.9% 4, 7,315 7,711 7,873 7,663 7,368 8,061 9.5%

40 2005 2006 2007 2008 2009 2010 TV(a) 4,868 6,721 8,297 8,600 7,794 9,649 11.4% 5,669 7,790 10,200 11,900 12,430 15,470 18.3% (b) 62 120 120 95 95 153 0.2% TDMB(A1) 19 88 114 176 271 0.3% IPTV(c) 53 114 205 0.2% 10,599 14,650 18,706 20,762 20,609 25,748 30.5% 70,539 76,339 79,897 77,971 72,560 84,502 100.0% (a+b+c) (A+a+b+c+A1) 4,930 6,841 8,417 8,748 8,003 10,007 11.8% 29,105 31,498 32,388 30,628 27,119 32,150 38.0% :,, 2010, 2010 17 5,872, 4 685 (23.1%) PP(DP) 13 9,899, 29.1% TV 3 5,757 25.6%, 4,789 3.4% DP PP 5 9,724 (42.7%) 1 2 5 (2010) 2010 2010 2010 (DP ) (: ) 2010 (DP ) 17,587,270 100.0% 13,989,894 100.0% (TV/R/DMB) 4,068,533 23.1% 4,068,533 29.1% (TV) 3,575,718 20.3% 3,575,718 25.6% (Radio) 478,891 2.7% 478,891 3.4% DMB 13,924 0.1% 13,924 0.1%

2 41 2010 2010 2010 (DP ) 2010 (DP ) DMB 17,673 0.1% 17,673 0.1% (/) 2,651,226 15.1% 2,651,226 19.0% 2,637,424 15.0% 2,637,424 18.9% 13,802 0.1% 13,802 0.1% 875,730 5.0% 875,730 6.3% 430,983 2.5% 430,983 3.1% DMB 444,747 2.5% 444,747 3.2% 9,569,806 54.4% 5,972,430 42.7% PP 2,921,999 16.6% 2,921,999 20.9% PP(TV/R) 3,050,431 17.3% 3,050,431 21.8% PP(DP) 3,597,376 20.5% IPTV() 404,303 2.3% 404,303 2.9% :, 2011 2010 10 4,393, 3 6,497 (35.0%) DP, 10 3,989 35.4% TV 3 3,081 32.1%, 3,276 3.2% PP(DP ) 3 8,297 (37.1%), PP

42 2 6 (2010) 2010 2010 2010 (DP ) (: ) 2010 (DP ) 10,439,341 100.0% 10,308,895 100.0% (TV/R/DMB) 3,649,683 35.0% 3,649,683 35.4% (TV) 3,308,143 31.7% 3,308,143 32.1% (Radio) 327,618 3.1% 327,618 3.2% DMB 13,922 0.1% 13,922 0.1% DMB 14,516 0.1% 14,516 0.1% (/) 1,937,757 18.6% 1,937,757 18.8% 1,928,473 18.5% 1,928,473 18.7% 9,284 0.1% 9,284 0.1% 472,912 4.5% 472,912 4.6% 351,540 3.4% 351,540 3.4% DMB 121,372 1.2% 121,372 1.2% 3,960,170 37.9% 3,829,724 37.1% PP 2,161,614 20.7% 2,161,614 21.0% PP(TV, R) 1,668,110 16.0% 1,668,110 16.2% PP(DP) 130,446 1.2% IPTV 404,303 3.9% 404,303 3.9% :, 2011 66.4%, 29.1% 35.4% (DP ) TV 3% ( 7.7%) 2010, KBS 33.8%(1 3,803 ), MBC 1 1,670 28.6% SBS 9,003

2 43 22.0% 3 3 37.2%, 30.3% 23.6%, MBC 37.8%, SBS 29.7%, KBS 26.5% 3. 2 7,, key station 2 7 (2010) (: ) KBS 1,380,283 1,361,764 568,936 588,699 82,885 95,121 26,124 18,518 ( )MBC 742,934 734,924 524,926 64,251 134,569 11,177 8,010 ( )SBS 682,138 667,361 506,695 75,726 84,941 14,777 EBS 237,633 114,178 15,918 30,094 3,207 7,049 57,910 123,455 ( ) 42,626 38,830 34,842 2,990 938 60 3,796 ( ) 39,795 28,712 24,226 4,074 412 11,083 ( ) 27,091 25,254 19,801 4,629 824 0 1,837 ( ) 28,026 24,681 24,258 424 3,345 ( ) 22,273 19,738 19,738 2,535 ( ) 24,355 18,982 16,089 2,474 419 5,373

44 ( ) 18,654 15,772 14,194 768 521 289 2,882 ( ) 19,105 19,074 15,777 2,576 623 99 31 ( ) 18,896 18,825 15,248 1,724 283 1,571 71 ( ) 27,270 21,690 16,465 4,891 333 5,580 ( ) 24,377 16,282 12,172 1,657 629 1,823 8,096 ( ) 17,259 17,259 12,268 2,705 643 1,643 ( ) 18,595 18,525 11,931 4,749 803 1,042 70 ( ) 17,499 16,834 13,186 3,143 480 26 666 ( ) 14,401 12,258 12,211 39 9 2,142 ( ) 13,965 13,634 11,565 2,069 331 ( ) 13,670 13,579 11,088 518 788 1,185 90 ( ) 19,929 19,929 15,962 3,097 870 - ( ) 16,307 16,192 14,068 1,547 577 116 ( )KNN 50,003 39,853 31,602 6,726 1,525-10,150 ( ) 34,148 26,623 24,481 1,570 552 20 7,524 ( ) 27,797 26,902 20,203 3,764 642 2,294 895 ( ) 25,152 23,410 17,080 5,562 767-1,743 ( ) 15,979 15,979 11,338 1,019 3,622 ( ) 14,376 14,376 11,394 2,983 ( ) 20,058 20,058 11,233 3,146 327 5,353 ( ) 18,173 17,575 15,035 1,834 675 32 598 ( ) 12,452 12,452 11,068 1,043 341 OBSTV( ) 30,735 30,735 25,309 4,563 839 24 ( ) 5,574 5,357 2,881 2,476 217 ( ) 8,960 7,752 4,185 3,567 1,208 ( ) 14,811 11,165 266 8,735 1,393 772 3,646 ( ) 22,035 14,854 7,523 600 6,731 7,181 ( )CBS 80,021 56,036 33,561 17,839 4,636 23,986 ( ) 4,601 4,601 3,906 464 231 ( ) 38,203 5,092 3,581 968 543 33,111 7,219 7,219 838 5,849 532 111,393 2,689 2,689 108,704 ( ) 6,422 6,422 6,422 ( ) 45,829 43,073 1,527 4,393 3,268 1,028 32,856 2,756 ( ) 1,671 234 145 89 1,437 ( ) 2,685 85 70 14 2,600

2 45 ( ) 2,481 2,437 1,989 448 44 ( ) 7,170 4,013 3,205 172 636 3,156 ( ) 5,493 5,493 2,269 59 3,166 ( ) 5,009 5,009 2,263 65 497 2,185 ( ) 146 15 15 131 ( ) 288 208 41 167 80 ( ) 64 64 64 ( ) 21 21 ( ) 18 18 18 ( ) 50 38 38 13 ( ) 84 84 6 61 17 DMB 17,673 14,516 7,737 296 497 5,986 3,156 672 427 145 61-222 245 4,086,205 3,664,199 586,647 2,223,933 336,858 336,689 180,073 422,006 :, 2010 3 2010 3 KBS 42.7%, MBC 70.7%, SBS 74.3% KBS1, (41.2%) KOBACO, 3 MBC 19 60% 4, 70% 4, 80% 10, MBC 49.9%( 33.2%) 60%, MBC (25.5%) 30% 12, 40% 6 MBC 50% (50.7%)

46 10% 2(MBC, MBC), 20% 9, 30% 6, 40% 2(MBC, MBC) 9 50% 1, 60% 2, 70% 4, 80% 2 (50%, 60% ),,, 9 21 23% MBC 12 20% EBS 10 48.0%( 52.2%) 12.7%( ), 1.3% 6.7%, 24.4% 29.6%( 09): 8.3%, 10.5%, 10.8% ( ) 52.0% 12.7% 6.7% 24.4% 72.5%, KBS2 10 2,376 218 (9.2%) (K-FM) 10 86.5%( 13.5%)

2 47 46.7%, 39.8% 0%, 0% 39.8% 13.5%, 46.7% 82.5%, 10 89.6 35 (38.5%) (itv-fm) 10 96.1%( 3.9%) 51.7%, 44.4% 0%, 0% 44.4% 51.7% 92.5%, 10 55.7 27 (47.8%) YTN (YTN-FM) 10 98.2%( 1.8%) 80.2%, 18.1% 0%, 0% 80.2% 82.5%, 10 24.8 15 (66.1%)

48 (FEBC) 10 13.3%( 86.7%) 9.4%, 2.5% 1.4%, 80.5%( 09) (), 9.4% 92.5%, 10 382 33 (8.7%) (BBS) 10 75.4%( 24.6%) 59.0%, 9.4% 5.2%, 13.2%( 09) 24.6% ( ), 59.0% 82.5%, 10 148 72 (48.7%) (WBS) 10 100%( 0%) 84.9%, 10.1% 0%, 5.0% 84.9%, 82.5%,

2 49 10 46 32 (70.0%) (PBC) 10 67.4%( 32.6%) 34.1%, 2.7% 0%, 30.5%, 34.1% 82.5% 10 220 62 (28.2%) CBS 10 70.0%( 30.0%) 41.9%, 22.3% 0%, 5.8%,, 77.5%, 10 800 260 (32.5%) TBN() 10 2.4%( 97.6%) 0%, 2.4% 0%, 0%,

50 10 1,114 1,087 TBS( ) 10 100%( 0%) 11.6%, 81.0% 0%, 7.4%, (TBS-eFM) 92.5%, 10 72 6 (10.7%) (GFN) 10 14.0%( 86.0%) 8.7%, 5.3% 0%, 0%, 92.4%, 10 16.7 1.3 (8.0%) (Busan e-fm) 10 3.10%( 96.9%) 2.6%, 0.5% 0%, 0%,

2 51 70.7%, 10 26.9 0.5 (1.8%) 10 100%( 0%) 0%, 0% 0%, 100%, 10 64.2 () 10 94.9%( 6.0%) 9.6%, 7.1% 0%, 71.7%,, 10 458.3 43.9 4..

52, 05 34.3% 10 25.9%, 3.8% 3.0% 10 (DMB 3 ) (2 1,872 ) (2,565 ) 11.7%, 2000 2 8 (2005 2010 ) (: ) 2005 2006 2007 2008 2009 2010 268,316 279,901 280,717 276,971 223,053 256,541 TV 2,149,183 2,183,906 2,107,560 1,899,652 1,670,948 1,930,675 2,417,499 2,463,808 2,388,276 2,176,623 1,894,000 2,187,216 1.1% 4.3% 0.3% 1.3% 19.5% 15.0% TV 3.8% 1.6% 3.5% 9.9% 12.0% 15.5% 3.3% 1.9% 3.1% 8.9% 13.0% 15.5% / 11.1% 11.4% 11.8% 12.7% 11.8% 11.7% : KOBACO DB( DMB 3 ) TV, 09 10 TV 15% / 10 2,565, MBC(MBC 19 ) 50.1%(1,284 ) 2 TV + MBC

2 53 63.4%, MBC 31.8% 10 CBS 13.1%(336 ), KBS 9.7%(250 ), SBS 9.3%(240 ), SBS 9 14.1%(361 ) 2 9 (: ) 2007 2008 2009 2010 KBS-2R/FM 30,143 10.7% 27,794 10.0% 22,929 10.3% 24,964 9.7% MBC-R/FM 140,598 50.1% 143,170 51.7% 112,466 50.4% 128,415 50.1% SBS-R/FM 21,863 7.8% 22,062 8.0% 19,061 8.5% 23,980 9.3% GTB-FM 924 0.3% 796 0.3% 754 0.3% 923 0.4% KBC-FM 1,682 0.6% 1,490 0.5% 1,243 0.6% 1,641 0.6% TBC-FM 2,329 0.8% 1,955 0.7% 1,661 0.7% 2,406 0.9% TJB-FM 1,130 0.4% 990 0.4% 895 0.4% 1,149 0.4% UBC-FM 877 0.3% 713 0.3% 584 0.3% 805 0.3% JTV-FM 880 0.3% 941 0.3% 876 0.4% 1,009 0.4% JIBS-FM 587 0.2% 531 0.2% 469 0.2% 665 0.3% CJB-FM 647 0.2% 632 0.2% 545 0.2% 782 0.3% KNN-FM 2,294 0.8% 2,233 0.8% 2,186 1.0% 2,743 1.1% -FM 5,512 2.0% 5,013 1.8% 3,781 1.7% 4,185 1.6% itv-fm 2,431 0.9% 2,391 0.9% 2,305 1.0% 2,881 1.1% YTN-FM 0 0.0% 451 0.2% 1,097 0.5% 1,809 0.7% BBS-FM 11,596 4.1% 11,031 4.0% 8,267 3.7% 8,735 3.4% WBS-FM 4,896 1.7% 4,660 1.7% 3,603 1.6% 3,906 1.5% PBC-FM 10,684 3.8% 9,814 3.5% 7,065 3.2% 7,523 2.9% CBS-FM 37,051 13.2% 36,199 13.1% 29,320 13.1% 33,561 13.1% TBS-eFM 0 0.0% 30 0.0% 518 0.2% 665 0.3% GFN-FM 0 0.0% 0 0.0% 80 0.0% 145 0.1% Busan_eFM 0 0.0% 0 0.0% 25 0.0% 70 0.0% Radio 280,717 100.0% 276,971 100.0% 223,053 100.0% 256,541 100.0% : MBC MBC 19 ; EBS TBN() : KOBACO DB

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58 2 3) 1. TV 1.34 ( 0.94, 0.4 ), 0.82 0.70, 0.56 2 10 TV() PC 1.34 0.82 0.70 0.56 DVD 0.55 0.26 0.20 0.13 :, 2010 4) TV 98.0%, 73.3% 62.2%, 51.5% TV, 24.7%( ) 61.4%(2 ) 24.6%( ) 77.0%(2 ) 3) 2010, KBS 2010 4)

2 59 2 1 :, 2010 : = / 2.. TV, TV 82.6%, 16.2% 64% 2 2 (N=6,409, : %) :, 2010

60 2 3 TV (N=TV, : %) :, 2010 TV, /, 50 90% TV / 1020 30 / 10 2 4 (N=, : %) :, 2010

2 61 2 5 (: ) :, 2010 TV(180.1 ), (105.7 ) 3 (75.3 ), TV. TV (, ) TV TV 120.0, 68.4, 71.1, IPTV 43.6 2010 TV 111.1, 142.3 2009, TV 10 (81.7 ) 60 (164.6 ) TV

62 2 6 TV (: ) :, 2010 : KBS, MBC, SBS, EBS TV DMB,, PMP TV 17.6% (82.4%) TV 5), 2030, TV TV TV TV DMB 52.2%, 40.8%, PC 22.9%, PMP 2.2% 6) 5) 2009 TV 94.8%, /,, DMB TV 10.2% 6) 2009 49%, 39.8%, 23.2% DMB 22.2%

2 63 2 7 TV TV (N=TV 1,129, : %) :, 2010. 1 30.7%, 10 9.3%, 30 40 40% 2 8 (: %) :, 2010

64, 2010 9, 8, 4, 05 1 37, 1 36, 1 22 05 2 11 (: %, : ) 05 0.18 14.9 2.01 0.18 15.5 1.56 0.12 12.0 1.46 10 0.09 9.0 1.37 0.08 9.0 1.36 0.04 5.2 1.22 0.09 5.9 0.24 0.10 6.5 0.20 0.08 6.8 0.24 :, 2 10, 10 40 ( 16, 15 ), 30 40 (6 ), 10 15 ( ) 60 2, 2 18, 1 34 50

2 65 2 12 (: %, : ) 05 0.22 17.7 2.05 0.22 18.6 2.03 0.15 14.0 1.52 10 0.09 10.6 1.31 0.09 10.4 1.31 0.05 6.6 1.25 0.13 7.1 0.34 0.13 8.2 0.32 0.10 7.4 0.27 05 0.14 12.3 1.54 0.13 12.6 1.46 0.10 10.1 1.39 10 0.07 7.3 1.45 0.07 7.5 1.42 0.03 3.9 1.15 0.07 5.0 0.09 0.06 5.1 0.04 0.07 6.2 0.24 :, 2 13 (: %, : ) 10 15 16 19 05 0.22 1.7 2.18 0.01 3.8 0.49 0.02 3.8 1.03 10 0.00 0.5 0.15 0.00 1.8 0.41 0.00 1.4 0.34 0.02 1.2 2.03 0.01 2.0 0.08 0.02 2.4 0.29 05 0.03 3.2 1.30 0.05 7.2 1.14 0.04 5.6 1.12 10 0.01 1.7 1.21 0.03 4.0 1.11 0.01 2.0 0.55 0.02 1.5 0.09 0.02 3.2 0.03 0.03 3.6 0.17 05 0.13 14.1 1.37 0.13 15.9 1.25 0.12 10.7 1.49 20 10 0.06 8.2 1.09 0.04 7.8 1.03 0.04 4.6 1.26 0.07 5.9 0.28 0.09 8.1 0.22 0.08 6.1 0.23 05 0.24 20.3 2.00 0.24 21.6 1.54 0.13 15.2 1.31 30 10 0.10 11.7 1.28 0.09 10.6 1.27 0.06 7.5 1.22 0.14 8.6 0.32 0.15 11.0 0.27 0.07 7.7 0.09

66 05 0.28 20.9 2.15 0.27 19.9 2.18 0.18 16.4 1.52 40 10 0.16 14.5 1.54 0.15 13.2 1.52 0.06 8.4 1.21 0.12 6.4 0.21 0.12 6.7 0.26 0.12 8.0 0.31 05 0.23 18.1 2.07 0.24 17.4 2.19 0.20 15.5 2.12 50 10 0.10 11.2 1.36 0.12 12.6 1.33 0.04 4.7 1.34 0.13 6.9 0.31 0.12 4.8 0.46 0.16 10.8 0.38 05 0.14 11.2 2.09 0.13 9.9 2.15 0.10 8.3 2.10 60 10 0.07 6.3 2.00 0.09 6.7 2.18 0.03 3.2 1.27 0.07 4.9 0.09 0.04 3.2 0.03 0.07 5.1 0.43 70 05 0.09 10.2 1.36 0.09 9.2 1.42 0.06 7.8 1.20 10 0.03 3.6 1.40 0.04 3.6 2.08 0.01 2.8 1.02 0.06 6.6 0.04 0.05 5.6 0.26 0.05 5.0 0.18 20 05 0.21 17.2 2.01 0.21 17.4 1.59 0.14 13.4 1.49 10 0.10 10.4 1.37 0.09 10.0 1.37 0.04 5.8 1.24 0.11 6.8 0.24 0.12 7.4 0.22 0.10 7.6 0.25 :, 3. TV 58.2%, 34.2%, 2.0% TV, 40, 50 ( 5.1%, 4.4%)

2 67 2 9 (N=6,409, : %) :, 2010 TV (48.0%), (40.2%), (46.1%), (34.4%) 1 2% 2.8%, DMB, IPTV TV 27.1%, / 21.8% 18.1% 10, 20, 30, 60

68 2 10 (N= TV, 6,409, / 5,826, : %) :, 2010 : = + ; = + 4. TV, 2023 TV 2124, TV 2224. TV TV TV 21 24, 7 11 1924 TV TV 95.1%, DMB 13.2%, / 8.9%, PC 4.9%

2 69 2 11 TV () (N=4,681, : %) :, 2010 TV TV 56.1%, 49.0%, 31.2%,, 2 12 TV (5 ) (N=6,409, : %) :, 2010 : = 4 + 5 ; = 1 + 2

70 TV TV 50%, 45.4%, 4% TV 60, 40 TV 56.3%, 53.7%, (46.3%), (46.3%), (45.2%) / (26.2%), (26.5%). 10 17, 79, 2 3 2 13 () (N=4,681, : %) :, 2010

2 71 59%, 38.2% 7%, DMB 2% 58%, 32.1%, 11.6% KBS, 81 10 2 14 () : KBS, 2010

72 81 10 ( 33 3 ), ( 13 6 ) 28.9%, 25.7% (13.3%), (13.1%) 2 15 (N= 1,969, : %) :, 2010

2 73 2 16 (N= 1,969, : %) :, 2010 : = + ; = + 39.7%, (33.4%), / (26.4%) (58.8% ), (28.8% )

74 2 17 (BASE=, : %) :, 2010 : = 4 + 5 / = 1 + 2 5. TV (98.0%), (82.6%), (180.1 / ), TV (120.0 / ) ( 71.1 /, 68.4 / ), TV,,,,,,,,, 0.7, 0.56, 62.2%, 51.5% 1 30.7%, 16.2%, 64%

2 75 TV (58.2%) 2.0%, TV,, 1%,, TV (56.1%), (49.0%) (31.2%), (39.7%) TV, TV (, ), /, (,, ) (26.4%),,

76 3 1 1.. 11 10, (smart phone) 2,000, (Apple) (ipad) (Galaxy tab) TV (Google) (operating system) TV, LG TV IT TV (anytime anywhere), (UGC) 7), SNS 8) 7) user generated content(ugc) user created content(ucc) 8) Twitter, Facebook social network service(sns)

3 77 TV (feature phone) 9) (smart) (interactive service), (application),,,, (platform),,,, (opportunity), 9), (feature)

78 (threat). 11 10 2,015, 38.6% 10) 1,000 3 4 1,500, 3 2,000 3 1 : (2011. 3) 2 3GS 2009 50 ( 1.04% 11) ) 2,000 10) 2011 10 11) 2010, 373pp.

3 79 Gartner, IDC IT Gartner, 2010 18.6% 2013 36.7% 18.1%p IDC 2010 17.9% 2013 27.7% 3 2 IDC : IDC, 3 3 (: %) :, 2011. 8. 16,

80 2011 2 18.5%(2,030 ) 1, 2 17.5%, RIM PC, 70% 2008 2 47% 1, 3 4 (2008. 2/ 2011. 2) : (http://www.asymco.com) 2011 2 48% 1, ios 19% 2, (Symbian OS)

3 81 16% 1/3 OS 4%, 2010 2 18 189,060, 1,909 86,, KT (2010. 3. 2) (http://www.distimo.com) 2011 7 100 3 3 1 daily download free apps population (millions) 1. United States 4M 313M 2. China 1.5M 1337M 3. Korea 1M 49M : Gartner 2010 52 2014 580 10

82 3 5 : :. PC PC 12) PC, PC Gartner 2010 PC 1,950 181% 12) (2011), TV

3 83 3 6 PC (: ) :, KRG, (2010. 10). TV TV TV (OS) TV TV TV TV TV 3D TV, VoD, TV OS, PC, TV N-SCREEN,

84 3 7 TV :,, LG, TV TV IPTV TV, TV VoD IPTV, IPTV IPTV

3 85 TV, LG, QoS IPTV TV TV IPTV CP Dart media(2011. 5) 2011 TV TV (4,500) 25% 1,200 TV LG 11 TV TV TV TV 99 2010 9 12 100 TV,, TV, aip play, TV, Neflix,

86 OS, YouTube, Gmail, Google-earth OS Bada 3D TV 2010 2, 7 TV LG 2.0 OS TV 2011 1 LG U+ TV Smart share 3 2 TV Apple TV Google TV Apps TV 2010. 9. 28 2010. 10. 13 2010. 9. 3() $99 $1,000 2,500(TV) $299.99(STB) 160 330 SONY Samsung TV, TV + + + OS ios Android Bada

3 87 : (2011) Apple TV Google TV Apps TV $0.99(TV ) $4.99() itunes store ABC FOX Netflix / Time Warner(CNN, TBS, TNT, Cartoon Network) NBCU HBO Amazon Netflix Napster Pandora NYT USA Today SONY Intel Adobe Logitech Dish Network BestBuy( ) / KBS SBS EBS Hulu Plus Blockbuster Vudu TV 2010 TV 17.2% 2013 33.3% KT 2010 12.8% 2013 50% TV IPTV, (, 2010) In-Stat TV 2013 17

88 3 8 TV :, KT Linear TV on-demand, VoD Netflix 2,000 3 9 TV :, 2010

3 89 BBC BBC iplayer 17% ( 10 5 ), 2008 3,890, 2010 3,420, VoD 60 140 DVR 820 1,340, VoD KBS 60%, KBS, DMB, IPTV VoD 40% 3 10 KBS 10/14 4,840,400 10/17 1,001,000 TOTAL 5,841,400(60%) 10/17 10/22 OCN 976,100 10/24 10/25 KBS 494,200 IPTV 10/15 11/06 IPTV 3 1,427,488 P2P 10/14 11/06 21i 94 250,000 KBS KBS 628,200 DMB DMB 38,500 TOTAL() 3,814,488(40%) TOTAL 9,655,888(100%)

90 2. TV () TV OS 3 11 TV : (2011) 3 3 TV : (2010)

3 91 ( ) TV TV : TV (OS), LG TV : TV OS TV 3 12 TV : (2010)

92 3 13 TV Value Chain : ATLAS 2 1. TV TV TV ( ) OS TV (1 ) 2010 5, TV TV (TV meets web, Web meets TV) TV,,, (Adobe),,, TV 2010 10, TV

3 93 TV 2010 10, TV TV (Revue) (UI), 1 TV 3 14 TV : http://itviewpoint.com/177843 (2 ) 2011 10, UI, () TV TV 2.0 PC 3.1 UI TV 30 (Vizio), LG,

94 3 15 2.0 : www.google.com

3 95, 1,, 19 ( 2011. 10. 31) (3 ) 2012 100 2012 LG TV TV ( 2011. 11. 23) TV TV TV TV ( 2011. 11. 4) ( ) TV 2. TV ( ) ios TV (1 ) 2007 3, 40GB TV 299 (2 ) 2009 9, 2 TV 99 TV, PVR(Personal Video Recorder) OTT(over-the-top) TV (, 2010)

96 3 16 N : (2011) 3 17 2 TV(STB) : www.apple.com

3 97 (3 ) TV 2013 ( ),, PC 3 4 TV TV ios Apple TV(STB) Google TV 2010 9 28 (2 STB) 2012 itv() $99(2 STB) ( ),, 2010 10 13 (1) 2011 10 28 (2.0 ) $1,000 2,500(TV) $299.99(STB) 2 Android TV, ( ),, + + TV 99, HD 4.99 ( : ABC, FOX ),, ( ) ( ) (2) (TV, ) (: 1) (: 2) (CPU) ( ) ( ) TV

98 2012 2 ( 2011. 11. 24) ( ) N-Screen 3. Hulu ( ) (hulu.com) ABC, NBC, Fox 2007 3, 4 NBC FOX 2009 ABC ( ) 2008 3,, 2008 8 8 hulu.com 2009 3 2, 2010 3 2010 6, (Hulu plus) ( ) 2010 4 hulu.com 3 2 TV, NBC, FOX, ABC, CBS the CW 1 6 (, 2011) Hulu plus 7.99 13) 13) 7.99, 9.99

3 99 Hulu PC, Hulu plus ( ), TV(, LG,, Vizio), (, ), (Roku), ( 3 MS XBox, ) Hulu (NBC, FOX, ABC), (MTV, A&E, MSNBC ), (MGM, Paramount ) AOL, MSN, Myspace, Facebook, Yahoo (, 2011) Hulu 29,700 TV 1,700 ( 16,000 TV 775 ) TV (SNL, 2011) 3 18 Hulu : (2011) ( ) 2011 9,

100, 3 5 Hulu 2008 8 Video Brand Total Streams YouTube 4,762,883 Fox Interactive Media 278,375 Nickelodeon Kids and Family Network 223,044 MSN/WindowsLive 205,018 Disney Online 171,249 Yahoo! 169,259 ESPN 123,123 Hulu 107,622 CNN Digital Network 106,383 Turner Sports and Entertainment Digital Network 87,441 2010 3 Video Brand Total Streams YouTube 4,672,376 Hulu 707,547 Yahoo! 244,422 MSN/WindowsLive 170,034 Nickelodeon Kids and Family Network 149,950 CBS Entertainment Network 144,085 Turner Sports and Entertainment Digital Network 141,917 CNN Digital Network 129,721 Blinkx 107,190 Facebook 104,097 : Nielson Company(2010. 3)

3 101 1,480 (19.25) PC, TV, PC, 3 xbox 4. Netflix ( ) 1997 DVD, 2007 1 DVD Watch Instantly 2010 11, VoD-only 7.99 ( DVD 9.99 ) ( ) 2,380, 2,280 TV (, 2011) 2011 4, 23,500 TV 8,250 (, 2011) 2010 29.5% 21 6,300, 47.8% 2 8,400 2009 3 41% 2010 1 55% DVD 2013 2011 7, DVD 3 2011 9 1 60% 3(2011. 7 9) 80 3 35%

102 ( ) 2010 9, 7.99 ( 7.8) 97 (2011. 6 ) 2,556 (, 2011) 3 19 Netflix Hulu :, 2011 2011 9 5, 9 12 43 7.99, PC,, TV, 2012,

3 103 2011 11 2, (gigaom.com),,,,,,, 3 20 : sandvine, 2011. 3 5. BBC iplayer ( ) 2007 12 BBC 7, 30 7 BBC1 BBC2, BBC3, BBC4, CBBC, CBeebies 10

104, ( ) 2010 5 1 2 PC, TV IPTV BT Vision, TV Virgin Media, (Wii) 3 2011 2,, 2011 7, 9 BBC iplayer Catchup TV itv(itv Player), Channel4(4oD), Channel5(Demand 5) 3 21 BBC iplayer : bbc.co.uk

3 105 3 22 BBC iplayer : igadgetlife.com 6. YouView ( ) BBC ITV, BT 7 VoD, TV, VoD,, catch up TV 14) 2008 iplayer BBC ITV BT TV Project Canvas Channel4, Channel5, TalkTalk, Arqiva 7 4 450 2010 9, YouView TV Ltd. 14) VoD,

106 Freeview Freesat IP VoD ( ) 200 YouView Freeview Freesat, ( ) 2011 6 2012 3 (text), (picture, ), (audio) (video),, VoD(video on demand), AoD(audio on demand) ( ) ( ) ( ) 15) 1.. 15) VoD, AoD CoD(content on demand)

3 107 : (Conting) 2009 8 15 (contents exciting ) KBSi, imbc, SBS DRM( ) DRM free 3 3 23 30 15,000 10% 3 3 9,900 20, 50GB 12,500, 35,500 KBS K(K-player) ( ) KBS TV 3 (KBS1, KBS2, KBS24) 7

108 ( FM, FM, 1Radio, FM, 3Radio,, KBS world) PC,, PC 3 24 K : TV (2011. 9. 3) ( ) WiFi 3G KBS ( ) PC N-, () KBS TV

3 109 3 25 K PC 3 26 K PC 3 27 K : www.k.kbs.co.kr MBC (Pooq) ( ) MBC PC, PC 3 MBC PP 4 (MBC, MBC, MBC, MBC) SBS

110 SBS 2 (SBS SBS ) 6 ( ) PC (www.pooq.kr) PC, VoD 700 3 28 Pooq 3 29 Pooq

3 111 3 30 Pooq 3 31 Pooq PC : www.pooq.kr ( ) MBC SBS 6, SNS,, (Nate) CRI(content related information)

112 () MBC SBS PP SBS Gorealra ( ) SBS 2 (FM, FM) PC, PC SBS TV (SBS, SBS ESPN, SBS Plus, E! TV) 4 MBC TV (MBC, MBC ) 2, 3 11 ( ) 3 32

3 113 3 33 TV 3 34 PC

114 ( ) TV, /( ),,, best, SNS, () 3 35 : http://gorealra.sbs.co.kr

3 115 3 6 3 N KBS MBC SBS K(K-player) (Pooq) (Gorealra) 2011. 9 2011. 10 2011. 3(TV ) VoD (KBS ) KBS TV ( ) KBS 1TV, 2TV KBS 7 10 (MBC/iMBC MBC IT ) MBC SBS TV,, SNS, CRI 16) MBC, SBS PP(MBC, MBC, MBC, SBS ) 6 (SBS SBSi) SBS TV,,, (AoD ) SBS TV 4 MBC 2, 2 (FM, FM), 3 11 PC,, PC PC,, PC PC, ( ) (2011. 11. 1 ) KBS TV 2MB HD, MBC SBS, 100 130 ( 150 ) 300 16) Pooq VoD imbc

116 CRI(, Content Related Information) Pooq SK (API) CRI SK PC,, TV, CRI MBC 3 36 Pooq CRI

3 117 ( ) N 9 TBC() 1 ( m.tbc.co.kr ) TBC SNS(, ), ( MBC ) N 18 MBC MBC(m.mbccj.co.kr), MBC(m.gnmbc.co.kr), MBC(m.ysmbc.co.kr) 3 ( ) N N N () DMB HD ( )

118,, DMB ( ). 3 KT TV(Olleh tv now) ( ) KT IPTV, PC VoD 26 7,000 VoD PP VoD Fun Oasis,, Metro Class,, kids Mom&Kids ( ) Olleh tv now WiFi WiBro TV, VoD,, IPTV KT

3 119 3 37 TV 3 38 TV VoD

120 3 39 TV PC : http://tv.olleh.com/ SKT (hoppin) ( ), TV, 8 VoD PC, TV S TV ( ) TV WiFi ShareZone ( ) SK S PC

3 121 3 40 Hoppin TV : www.hoppin.com/ 3 41 : http://www.howtolivesmart.com/hoppin/bottom.html

122 3 42 S Hoppin : www.kuccblog.net/395 LG (U+Box) ( ) N,,, VoD, PC, PC, TV WiFi, 3G DVD/HD (10 15GB, ) (,, / ), (photo book) PC, ( ), PC, PC /, TV (U+ Smart7)

3 123 3 43 : http://www.uplusbox.co.kr/ 3 44 VoD

124 3 45 : http://www.uplusbox.co.kr/ 3 7 3 N KT SKT LG U+ Olleh TV now Hoppin U+Box, -App TV-STB PC-, -App TV-Cradle PC-hopping player, -App TV7 HDTV HDMI PC, IPTV Hopping IPTV, display(tv) N : (2011) STB TV N

3 125 N () ( ). (CJ Hellovision) (TVing) ( ) CJ N 120 1 VoD PC,, PC 3 46 TV : http://www.tving.com/

126 2011. 8 141, MBC 5 (KBS1, KBS2, SBS, OBS, EBS) Mnet, tvn, 3, 16 4 Multi-View 4 3 47 () ( ) 120 (, ) PC,, PC 30 5,500 ( 5,000 ) (PC ) 30 16,000 ( 15,000 ),,, 30 3,500 ( 3,000

3 127 ), 1,500, 3,000 30 1,500 2,500 HCN TV ( ) HCN TV N PC, PC 50 PP 2011 9 6 ( ) (PP) 3 48 TV :http://everyon.pandora.tv/ ( ) /, /, /, /,,

128 50 VoD ( ) 11 1 10 2011 10 1 100. TV TV,,,, 350 (, ) 20 VoD TV 1 12. 3 30 21,000, 30 9,000. TV 1) 2010 ( ) 2010, TV 22.1% 20 33.9%, 10 26.7% TV, TV 58.4%, 46.1% TV 34.9%, TV VOD 21.9%

3 129 3 49 TV (: %) :, 2010 TV, TV 69.7, 57.2, 54.0 3 50 TV (: %) :, 2010 : N= TV 950 TV, VoD 24.7%,

130 20.6% TV 10.1% 3 8 TV ( ) (%) TV (331) 69.7 TV VoD (208) 50.2 24.7 (555) 57.2 20.6 (438) 54.0 10.1 :, 2010 8.9%, 4.9% 2) 2010 (KISA) 6 42.8% TV TV 44.9% 40.4% 20 TV 69.5% 3 51 TV (: %) :, 2010 : 6

3 131 3 52 TV (: %) :, 2010 : 6 TV 81.7% 1 ( 1 31.5%, 1 50.2%) TV 2.. PC, MP3, 93, 94, 95 2000

132 FTP, / metafile:, (Podcasting) Podcast / MP3 RSS RSS(really simple syndication): /, RSS /

3 133 Podcast / Podcast / (MP3 ) Zencast: (MP3 Zen ) Podcating Podcasting Podcast (PC ),,, MP3 (PC ) KBS kong, MBC mini, SBS Gorealra, CBS rainbow, EBS bandi widget ( ) PC. KBS on air 1FM, 2FM(Cool FM), 1Radio, 2Radio(Happy FM), 3Radio,

134, Kong Kong KBS On-air No Gravity, 2006 3, DMB,,, AoD/VoD( ) TV 3 53 KBS Kong DMB 8 1FM, 2FM(Cool FM), 1Radio, 2Radio(Happy FM), 3Radio,, KBS World Radio, DMB AoD, VoD,, Kong 2007 6, Kong, KBS

3 135 Kong 2008 10, KBS KBS KBS Radio Tune 1FM, 2FM(Cool FM), 1Radio, 2Radio(Happy FM), 3Radio,, KBS World Radio, DMB 8 KBS, 4 3 54 KBS Radio Tune,

136, R2-player, R2(Radio 2.0)-player PC, 21 44 3 9 R2-player (2011. 11.) KBS(1Radio, 2Radio, 3Radio, 1FM, 2FM,, DMB, WORLD), itvfm, YTN (FM, AM),,, TBS(FM, efm),, TBN(,,,,,,, ), ( FM), 21, RadioKiss(KISS, 8090,,, All that Jazz, 1, 2 ) FM, FM, FM, FM, FM, FM,,,,,,, 2010 3 PC, 2010 7 KBS ( ) 3 55 R2-player

3 137 EBS on air, TV(EBS, ) VoD( ), / / AoD/ VoD 3(1), Bandi Beyond Analog and Digital 2006 7,, (),,,, 3 56 EBS Bandi

138 2011 10, Bandi,,,,, EDUmp3 EBS MBC on air FM(95.9), FM4U(91.9), TV(MBC), mini FM(95.9), FM4U(91.9), Channel M(DMB, ) 2006 3 3 57 MBC mini

3 139 2007 6 5 2007 12 2010 8 2011 10, BETA 2011 10,,,,,, mini, (, ), mini FM(95.9), FM4U(91.9), Channel M(DMB, ) 2010 8, 2010 9,. mini,, MBC on air 3 10 MBC MBC MBC on-air FM, FM4U FM, FM4U, AM

140 on-air MBC FM MBC (FM, AM) (FM98.9, FM100.5) MBC FM, AM MBC MBC FM, FM4U FM, AM,, MBC FM, AM MBC MBC MBC MBC MBC MBC MBC FM, AM FM, FM FM, FM4U FM, FM4U FM, AM FM FM, FM FM, FM 3 (, ) MBC, 3 MBC ( ) QR( MBC, TV, ) PC * (, )

3 141 on-air MBC FM, AM MBC FM, AM MBC FM, AM 2 QR(, VoD, ) : MBC, MBC FM, MBC FM4U, imbc FM, imbc FM4U, CNN, ABC, NPR, BBC, NHK 3 58 MBC SBS on air Love FM(103.5), Power FM(107.7), DMB(SBS V-Radio), TV(SBS, ) V-Radio,,

142,, Gorealra Go Real Radio 2006 7 2007 11 Gorealra 2.0 TV on-air 3 59 SBS Gorealra 2010 5 Gorealra 3.0 TV SNS 2010 12

3 143 TV,,, SNS(, ), DJ, Gorealra(Go Real Radio) 2010 12 Love FM(103.5), Power FM(107.7), TV(SBS, ) TV,,, on air 3 11 on-air KNN() G1() fresh FM TBC() FM(99.3) ( ) KBC() FM 101.1 TJB() FM 95.7 UBC() FM 92.3 6 JTV() FM 90.1 CJB() JOY FM 101.5 JIBS() FM

144 on air ( Player ) 2009 10,, FM 99.9, KFM99.9() 99.9FM,,,,,, CBS on air : rainbow TV on air, rainbow FM(93.9), FM(98.1),,, TV, rainbow FM(93.9), FM(98.1),,,,,

3 145 3 60 CBS rainbow FEBC() on air FM/AM, FM, FM, FM, FM, FM, FM, FM, FM, FM, AM,, iradio FM/AM, FM, FM, FM, FM, FM, FM, FM, FM, FM, AM,,,,, FEBC( ) FM(93.9), FM(98.1) FM, FM, FM, FM, FM, FM, FM, FM, FM, FM, AM,,,

146 3 61 iradio IP 16 9, LGU+ 2010 3, BBS() on air FM 101.9 3, BBS 2011 10 BBS, TV,, BBS,, /, ARS BOOM

3 147 PBC() on air FM(105.3), PBC Radio 2010 11 PBC, WBS() on air (,,,, ) WBS AoD tbs( ) on air FM(95.1), efm(101.3), TV, TOY 2009 4, FM95.1, efm, tbstv 3,,,, tbs FM(95.1), efm(101.3), TV TV,, /,,, (

148 ) 3 62 tbs TOY TBN(, ) on air DMB, FM, FM, FM, FM, FM, FM, FM (, ) AoD 365, TBN, SAFE DRIVING, R2 TBN R2 R2 TBN 8 KBS, PBC,, 28

3 149 3 63 R2-player, TBN DMB, FM, FM, FM, FM, FM, FM, FM,, CCTV,,., http://www.mukulcast.com/ 1999 7 (Music Club Cast) (Cyber Jokey: CJ)

150 8 CJ 24, Shoutcast Radio,,, Real player, itunes, foobar(),,, (http://www.mukulcast.com), MuKulPlayer 2,000, 1 3 64 MukulPlayer KMStudio Classical Radio(KCR) http://kmstudio.co.kr/ 2007 24 2010 1, TV KMSTUDIO TV,,, (4,143 ) TV(1,960 ), Real Player,,,, Simple player, InLive Player, KPlayer, KMStudio Player1 2 3, :,, 6

3 151 3 65 KMSTUDIO 21&TV http://www.radio21.tv/ 2002 16 2003 2 21 24 TV 1, 2 ( 1, 1 ), 1 on-air, TV FStream radio21 xiialive url (Google Listen) http://www.inlive.co.kr/

152 1999 12 2003 2 4 2 5 2005 2 70, 15,,, Olleh Music(Dosirak) 3 66 INLIVE (Podcast) Podcast ipod Broadcast

3 153, RSS 2001, 2004, Apple (itunes Store), Apple ipod MP3,, 2009, 2011 4 1 600 1 KBS 25, MBC 29, SBS 20, MBC 17, 435 MBC, SBS

154 10 20 MBC 15. 1) ( ) 2010, (1,969 ) 1 7.0%, 0.2% (136 ) 1 29.8% 2 26.0%, 3 20.5%, 3 23.7% 2) (KISA) 6 50.2%( 54.6%) 56.3%(58.8%) 44.1%(49.7%) 20 62.3%(62.4%), 30 66.0%(66.2%), 40 63.3%(65.4%), 50 54.8%(62.6%) 30 6 (3,617 ) 33.2%

3 155 33.7% 32.7% 20 51.8% 3 67 (: %) :, 2010 : 6 85.0% 1 1 26.9% 1 58.1% 3 68 (: %) :, 2010 : 6

156 4 1., TV PC (on-demand), PC (on-demand) PC (mobility), (anytime anywhere) ( ) 17) 17) ios Android OS, (App Store) (Android Market)

3 157 (App Store) (Android Market) ( ), (needs), SNS(social network service) (utility), PC ( ) TV TV TV, OS (Apple) (Google) IT, ( ), LG OS ( PC) ( ), TV ( )

158, TV, SO, PP PC ( ), (Conting) K-player, Pooq, Gorealra VoD, 2.,,

3 159,,,,,,, ( ) TV,, IPTV,, TV ( ) PC,,, TV,

160,, 3 TV, TV, pod-casting TV,, IPTV PP,, IP

3 161 TV, ( ) ( ) /,,, Hulu,, IT

162, /IPTV, ( PP) ( TV), MPP TV TV 3., (), (TV) ( ), VoD,, ( ) (TV), ( ),

3 163, (, ) DMB,, ( ), (), () ( ),,, LG IT ( ) TV, ( ) ( ), ( ) (VoD )

164, ( ), / /, ( ) PP VoD ( ), ( ) ( ), ( ), ( ),

4 165 4 1,,,,,, (public interest) (2003, 2007) 2003 Ofcom, 4 4 1 (quality) (range & scope) (diversity)

166 (diversity) (social values) (, ) (,, / ) (, ) : Ofcom(2004), Measuring Public Service Broadcasting BBC 2007 21 BBC 6 4 2 BBC 6,,,,,,

4 167,,,,,, DAB 95% TV : (2009), 2 1. ( ),,,,,

168, (Public Service Broadcasting): 5 ( ) 6 ( ), 4 3 5 ( ) /,,, ///,,, //

4 169 5 ( ), /////// /,, /,, /,,, (public goods), : (exclusiveness, ) (rivalry, ) 2. ()

170, 2, 3, (window effect):,,,,,.,,, 1,,, VoD, 2, 3,

4 171,, 4 4 KBS (2010) 12, DMB/DTV KoreaView / KBS Player KBS,, /,,, KBS HD, /,,,,

172, 2TV, 2FM 2 2FM,, 24 KBS World 3.,,,,,,,,

4 173 TV ( ),, /, / ( ) /, ( ),

174 (),,, /( ), / (), (), TV, (/ ), PSB (distinctive) Ofcom PSB(public service broadcasting)

4 175 (KBS), / ( ), 18),,,,, SBS, KBS MBC 18) (2011)

176 5 1 1.. () 9 ( ) 10 ( ) 17 ( ) 15 ( ) / : /,,,, / :,, /, 152( ),

5 177. / / MMS() KBS K-view MMS, 2011 8, ( ) MBC MBC MBC MBC /,, / /,, ( ), / /,

178, VoD / (PP),, / KBS/MBC/SBS, PP (MMS), 2.. 8 ( ) 1 (40% ) (10% ) 20% 4 ( )

5 179 (33%, PP) SO/ (33% ) SO (33% ) PP (TV/ / PP 3% ) 5% (TV/ ) (TV/ ) (7%, 5% ), 10% MBC (TV/ ) TDMB ( 31, TDMB 3~5 ) 51, TDMB 6 14 ( ) / / / : / 50%. PP PP

180 PP, TV TV, PP, 3.

5 181. 1) PP (in house ),,, 2009 7,735 2,331, 92 2,726 PP 5,460 2,211 5 1 PP (2009) ( ) 1) ( ) 2) ( ) ( ) ( ) ( ) 20,864,393 443,507,228 14,429,818 206,856,044 35,294,211 650,363,272 927,501 10,631,183 50,927 4,691,850 978,428 15,323,033 923,532 272,620,931 480,097 46,013,231 1,403,629 318,634,162 71,010 28,419,838 42,790 8,569,798 113,800 36,989,636 3) 272,953 7,259,940 3,783,582 116,739,329 4,056,535 123,999,269 4) 250,856 11,039,730 3,322,731 163,125,144 3,573,587 174,164,874 23,310,245 773,478,850 22,109,945 545,995,396 45,420,190 1,319,474,246 : 1) : 2) :. ( ) 3) :,, ( ) (). 4) :, : KISDI(2010), 2009

182 2) 2009 3, KBS2, MBC SBS 42 46% KBS1 15% KBS1 (50.8%) (34.2%), KBS2 2 (45.8%) MBC SBS // 5 2 3 (2009) (: ) (: %) KBS 1TV 2,484 34.2 3,686 50.8 1,086 15.0 KBS 2TV 648 9.0 3,301 45.8 3,265 45.3 MBC TV 1,537 21.1 2,630 36.0 3,131 42.9 SBS TV 1,616 21.8 2,593 34.9 3,217 43.3 :, 2010 2009 3, KBS2 (44.5%) MBC SBS KBS2

5 183 5 3 3 (2009) (: ) (: %) KBS 1TV 5,273 72.7 1,806 24.9 0 0 177 2.4 KBS 2TV 3,706 51.4 3,208 44.5 46 0.6 253 3.5 MBC TV 3,873 53.1 2,460 33.7 562 7.7 401 5.5 SBS TV 4,331 58.3 2,560 34.5 189 2.5 347 4.7 :, 2010. /,,, /, 69 ( ) TV/, ( ) 71 ( ) 72 ( )

184 132( ) 6, 60% 5 4 () ( ) ( ) ( ) (KBS, MBC ) () ( ) ( ) ( ) TV R 50% 60% TV R PP/SO / 80/70/60% TV R TV R TV TV TV 60%,,,,,,,,,,,,,, 50% 85% 40% 80% 69% 71% 77% 69% 71% 77% EBS /EBS 60% 80% 80/70% SO 40% 70% 50% PP 20% 50% 40%, SO,, PP * 20% 40% 25% 40% 4% SOPP * 30% 50% 40% 45% 35% 8% 4% KBS, MBC, SBS/EBS 1% 1/0.3% (SBS ) 1.5% 06 () 50% 80% 60% 1 () 60% 60%

5 185 () () () () ( ) TV () KBS2/MBC SBS/KBS1 /EBS/ 40% 40/35/24/ 20/4% 30% 21% KBS MBC SBS 15% 10% TV / TV 1% 0.2/0.1% ** 30% : ; : ( ); : ; : ; : * PP ; ** : 3143 :, 2005 MBC SBS 35%, KBS2 40%, KBS1 24% 5 5 KBS1 KBS2 MBC SBS 1991 3% 3% 3% 3% 1992 4% 5% 5% 5% 1993 7% 10% 10% 10% 1994 10% 13% 13% 13% 13% 15% 15% 15% 1995 13% 15% 15% 15% 1996 16% 18% 18% 18% 1997 19% 19% 19% 19% 20% 20% 20% 20% 1998 20% 20% 20% 20%

186 KBS1 KBS2 MBC SBS 1999 20% 20% 20% 20% 20% 20% 20% 20% 2000 20% 20% 20% 20% 22% 22% 27% 27% 2001 24% 24% 29% 29% 26% 26% 31% 31% 2002 28% 28% 33% 33% 2003 30% 30% 35% 35% 2004 30% 30% 35% 35% 2005 24% 40% 35% 35% 2008 24% 40% 35% 35% 2010 24% 40% 35% 35% : KISDI(2010), 2009. / 1, 2, 3 ( ), (24 ) (6 ~ 1 ) (11.11.23)

5 187,, PC Pooq/Gorealra ( ) 24, ( ) Pooq/Gorealra, 4.

188. 1) () (VoD ) 3 (Conting) (www.conting.com) () PP 2, PP 5 6 (2007 2009 ) (:, %) 2007 2008 2009 MBC 5,642,796 32.3% 3,135,599 21.0% 5,380,754 25.8% KBS 6,837,186 39.1% 6,530,051 43.7% 7,986,611 38.3% SBS 3,788,400 21.7% 2,931,726 19.6% 5,523,649 26.5% 3 1,221,239 7.0% 2,329,863 15.6% 1,976,954 9.5% 3 23,485 0.1% 43,960 0.3% 27,844 0.1% 17,489,621 100.0% 14,927,239 100.0% 20,867,968 100.0% : 1.,. PP 0.01%(2007 ), 0.02%(2008 ), 0.02%(2009 ) 2. 3. PP : KISDI(2010), 2009

5 189 2), SO,, IPTV, IPTV, SO. ( ) ( 78 4 21 ) ( ) SO/ KBS1/EBS ( ) SO ( ) ( ),, : SO IPTV,

190 : : SO : 50%, : OBS 27 SO 2008 2, OBS 13 SO, 14 SO 2011 7 : : : (CAS) (local to local) : KBS2( 1 ), MBC( 1, 19 ), (10 ) ( 04. 9, 05. 2), OBS ( 10. 4) DMB(SDMB) : : () : FM(), my-mbc DMB( ) ( 05. 8, 07. 12), YTN News FM, tbs FM tbs efm ( 10. 4) IPTV: : IPTV 3 : IPTV

5 191. 11 12 SO, 2008 2011 SO OBS, IPTV SO,, 3 key station, PC, (Pooq/Gorealra) PC

192,, (replay), 4G/LTE, DMB (cannibalization), 5.,, (nuisance). 10 8 4,502 3 2,150 (38.0%) 03 37.8% 10 25.9%, (, ) 34.2% 25.2%

5 193, 4.3% 11.8%, 3.9% 18.3% TV 10 (DMB 3 ) (2 1,872 ) (2,565 ) 11.7%, 2000 TV, 09 10 TV 15%. 1) 1981 (KOBACO) 2006, (KOBACO) 2008 11, 1,

194 2) /,, 73 ( ) 74 (): /// /// 10 1 ( 10 ), 3), : TV ( ) :,,, ( ) :,,,,,, TV

5 195 4),,,,. KOBACO, 19), 19) KOBACO KBS, MBC SBS (MBC,, )

196,,,,,,,,,

5 197 (K-Player/Pooq/Gorealra),, 6. (KBS). (KBS) 1) (KBS) ( ) KBS () 11, 3, () 49

198 () 1, 2, 8 1 3, KBS KBS, KBS KBS KBS

5 199, KBS KBS, KBS, KBS 2) (KBS) ( 65 ), KBS, KBS KBS KBS 20)

200. KBS,, KBS ( ),, NHK, 20) (2008)

5 201 7.. 32 ( ) : : 21 ( ):, TV, :, : : 33 () 3,. 31 ( ),,,. 35 ()

202. 353( ) IPTV 213( ):,,,. 355( ).,,,,,,,,

5 203 8.. ( ),,,

204,,, ( ) ( ),,,,. ( ), TV(),, DMB(, ) RF IPTV IP, QoS, RF ( ) CoD(content on demand) IP, OTT(over-the-top), OVD(online video distribution), ( ),

5 205,,, ( ), IP,

206, 1, CoD(content on demand), VoD, ( ) H/W (RF) PiP(platform in platform) Pooq/Gorealra/K-player ( )

5 207 ( ), (measure) (), ( ), ( ),, PP, CoD,

208 CoD IP ( ),, IP, IP 2 21) 1. TV TV TV, 3 TV TV,, 21)

5 209,,, TV. () () TV 9 ( ) 1, 34 ( ) 2 45 71 20 2

210 35 10 ( ) (),,,,

5 211 1 (), ( ),,,,. TV,,, SO, 1, SO/ 33%, TV/ / 3% ( 5%)

212 5 7 (10 ) (,, ) SO 1 * 10% 10% 33% 40% : : * / /, TV/ TV/ 7%( 5%) TV/ 10% (TDMB ) TV/ TDMB TDMB 1/3( 3~5), 1/5( 6 ) TV,, SO, SO 1

5 213 CBS/BBS, SBS DMA(designated market area) DMA(Designated Market Area) ( ) TV DMA TV ( ), SO, 11

214 1, (cannibalization), 1,. / TV 50% 60% ( ),, ( 50 ) ( ) //,, TV,

5 215, // 22),,,,,,,,,, 60%, 22), (, )

216, 3, (),,,,, ( ), () (KBS ),,,,,. TV (DMB ) TV/ 10% TV/ (, ) 4, 80

5 217 5 (300 ) TV TV : 2, 90, 3 (180 =2 x90 ) TV 2, 10 8 (480 = 2 x 10 x 24) TV : 2, 10, 10 1 40 (100 =10 x10 ) TDMB/SDMB TV,,, 10 ( 12 ) 1, 4, 100, 3 20 (200 ) 5 8 TDMB/SDMB TV/ 45 60 60 90 90120 120 150 150 180 180 1 2 3 4 5 6 :,,, TV

218,, 1 4 CM CM,, KOBACO, ( CM CM 5 ), 1 4,, DMB, TV,

5 219, TV ( ), TV,, 2.. (webzine), UGC(user generated content), (format)

220., TV/ KOBACO,, (),,, KBS, DMC 2,. R2-player KBS/MBC/SBS

5 221 UK( ), ( ),, R2-player KBS,,,, ( ). Arbitron( ), RAB(Radio Ad Bureau),

222,,, (KOBACO ),. 1) TV 2012 12,,,,,

5 223, FM,,, 2) 7 5 9 (2010) (: ) ( ) 50,441 37,941 37,941 12,500 ( ) 83,600 83,600 5,900 61,100 16,600 0 ( ) 21,407 0 21,407 ( ) 18,100 18,100 18,100 0 ( ) 146,275 15,252 15,252 131,023 ( ) 288,078 208,004 40,945 167,059 80,074 ( ) 64,304 64,304 64,304 672,205 427,201 144,501 61,100 221,600 245,004 :, 2011,

224,,,,,, 1 10W 1W 5km, 2km 3) ( ) GPS(global positioning system), (replay) ( ), GPS TV,

5 225, ( ),

226 6 /, () (),,

6 227, KBS,,, /,, KBS, ( ), PP ( ),,,

228 KBS (),, KOBACO 3, ( ),, () /, ( ), MMS ( ) PP

6 229 (), (), DMB (), () ( ) (,,, ), ( )

230, ( ), CoD(content on demand),,, ( ), (measure) (),,, TV,,,,

6 231,, ( ) ( ), (,, / ) ( ), (,,, ) 1 ( ) ( ),,, /,

232 (2011), PSB, KISDI. (2011),,. (2009), 3, 47. (2011. 10. 30). TV,. (2005),, 6(2). (2010), VoD,. (2011. 11. 1). TV, LG,. (2011. 10. 26). 80 35%,. (2009),, 12. (2011). TV, 16(1). (2011). N-, Technology Hot Issues 38. (2010),, 20. (2011. 10. 7).... N,. (2011. 8. 8). N,,

233 (2010. 11. 1). N, 22(20),. (2008),, 2008-15,. (2010). TV, 73, 2010.,.,. (2010. 11. 16). YouView VOD, 22(21),. (2007),, 1502. (2011. 1). OTT, Global Report 33,. (2011. 7. 31). N, Premium Report, 2011-08,. (2005),, 21 05-24,. (2007), 3,.,. (2008),,. (2011. 9. 5).... N, (2011),. (2008),, 2008-12,. (2011). N, KOCCA

234 2011-11,. (2011. 10. 8)., N, 1147. (2011), TV, ETRI.,. (2010. 6. 30). TV TV TV, LG Business Insight, LG. (2011. 11. 1). Netflix Hulu, 23(20),. (2011). VOD KISDI Premium Report 2011-06,. (2009),, 09-09,. Janko Roettgers(2011. 11. 2). Where Netflix wants to go next: India, Korea, Japan?, http://gigaom.com/video/netflix-international-expansion-plans/

University of Texas at Austin 2011 12 2011 12 3 36( ) TEL: 570-4114 FAX: 579-4695 6 ISBN 978-89-8242-876-0 93320