. 21 ' ', ' ', ' '., 21..., 2 (2002 ) 10%, 5 (2005) 10% 50%.,,. 1 2. 2 (2002 ),, (). 5(2005) 50%.. - 116 -
..,,.,, (innovation). e-mail..,,..... 24,. - 117 -
,.,...,,. < >,SPSS WIN,, 1999, OECD, 22, 1999.6, OECD,, 1999.7,,, 1998,,, 1999, 1999,, 2000.1, - 118 -
,,, 1999.12,, 10 3 ( 28 ), 1999.12,,, 1998.12,, 22, 1999.6,, 22, 1999.6 2,,, 1998.12 5,,, 1998.12,,, 1999.6.15,, 1999,,, 1999.7.19,,, 1999.7.5,,,,, 1999.5,, Bu siness Review86 1999 5-6, Electronic Commerce and Taxation, 5,,, 1998,, 7,, 1992, - 119 -
:,1998 10, 11, (1998),,.,,, 1998.,,, 1997,,, 1996,,, 2000.3.6,, 1999..,, 1998.10,, (12 ),, 1999.12,, 21C, 2000.2.24. 5,, 2000.2.15,,, 1996. 12,, 1997, :, 1999.6.14,,, 1999.6.14,, 1996.8.30,, 1998, - 120 -
, 1999.7 ( )(1996),,, 1999.6,, 1999.7,, 1999.8 EC, 98, 1998.12.22 (),, 21, 1999 < > Business Week, Business Week/ Harris Poll : Online Insecurity", 1998. March 16. CommerceNet and Nielsen Research, "CommerceNet/ Nielsen Media Demographic and Electronic Commerce Study, Spring ' 97" Forrest Research, Estimate for 2001 FTC, Prepared Statement of the Federal Trade Commission on "Internet Fraud", Feb.10, 1998. GVU, GVU's 10th www User Survey, http:/ / www.cc.gatech.edu/ gvu/ user survey, 1999 N AIC, The M arketing of Insurance over the Internet, 1998 OECD, Draf t Recommendation of the Council Concerning Guidelines f or Consumer Protection in the Context of Electronic Commerce(DSTI/ CP(98)4/ REV2) Sep. 1998 OECD, M easuring Electronic Commerce : International Trade in Sof tware(dsti/ ICCP/ IE(98)3/ FIN AL. - 121 -
th e Dep artm ent of Com m erce, the emerging digital economy, 1998 < Inte rnet > http :/ / www.whitehouse.gov/ WH-Nw e-comm erce http :/ / www.ey.com / w ired/ pricing survey http :/ / www.i-biznet.com. http :/ / www.nca.or.kr http:/ / www.commerce.net. http :/ / www.kisdi.re.kr. http :/ / www.generallife.com http :/ / www.w ebsaver.com http :/ / www.insw eb.com http :/ / www.boheom.net http :/ / www.insunet.co.kr http :/ / www.fsc.go.kr http :/ / www.sam sunglife.co.kr http :/ / www.myangel.co.kr http :/ / www.metlifekorea.co.kr http :/ / www.kyobo.co.kr http :/ / www.insuworld.co.kr http :/ / www.lginsure.com - 122 -
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