(jio23@seri.org)
( ). 5-5, - 5. 1. 7 5 (,,,, ) 7 5 7 F amily Recreation Experience Education Dual Job Outdoor M ania : FREEDOM 7 1
( ) 5, 3 -, -, -, 5 -,, 5 ( ), ( ) 2. 5 5-10%,,, 5% 2
( ) 5 7 10%,,, DVD DVD,, 5 5%,, /,,, PC,, - :, 5 - / DVD : 5 DVD - / : - : 30 - : 5 3.. 5 3
( ) -, 5 - (Aquisition ) (Retention), /. 5 30 40, - 20,, 30 40, -,,,, 30 40 / -, -, 30 40,,, PC - 4
( ). DVD - DVD - -. -, - 5
( ). 1. 5 5., 6
( ) - - 5, -.,, -, (DIY Goods), -,, -, 7
( )., 5-5, 90 5, 1 1993 1.69 1996 1.38 -,. -,,. 8
( ) - - (Drive- thru ), -,, -,, 2. 9
( ). - - - ( - - ), - (PL),,,. 10
( ) - Off- price Store F actory Outlet Center, - 5.,,,, -,, -,, -, 11
( ). 5 -,,, -, 5,,, DVD,, -,,, -,, -,, 12
. 5-5,, 5-5, - 5-5,,, 5-5 - 5 1
. 1. 5. 7, - 5 5 5 (,,,, ) 7 5 7 2
F amily Recreation Experience Education Dual Job Outdoor M ania : FREEDOM 7-5 (W ORK) (FREEDOM ). 7 - / (Education ) (F amily ) 5 5 43%. 5 :, 5, 2001 3
- 5-5,, (Outdoor ) (Experience) - (Recreation), (Dual Job),, PD - 5, (Family ) : 7 4
. 7 - (Dual Job),,, (Education), (Dual Job) - 5 2 5 (Experience), (Outdoor ), (Mania) 5
. 5, 3 -,,,, DVD,, -, (Outdoor), (Recreation ), (Experience),,, -,,, (Dual Job) (Education) 5 -,, 5 ( ), ( ) 6
5 2. 5 5-10%,,, 5% 5 7 ( ) 10%,,, DVD DVD, 5 5%,,, /,,, PC,, :,, (%) 7
. 5-5 - 5 10% 1.85 (2001 ) 2.0-5, 5 30 40-5 20 30 40 70% 8
(%) 74.2 9.6 4.7 0.7 3.0 2.5 1.2 3.7 0.4 67.1 6.6 8.4 7.3 3.5 1.4 1.0 4.2 0.4 70.7 8.1 6.5 4.0 3.3 2.0 1.1 4.0 0.4 :,, 2000.12-5 2001, 30 40 2.14 3.2 70 90% 5 5 - - 5-5 9
. / D V D 5, 5% -, / 1995 15 20% 3 1 -, 33% 5-5 5 (%) 12.7 12.8 14.5 12.8 14.5 18.7 14.1 :, 2002 10
- (Sell- through) -, 4 5 DVD 5 30 40-5 30 40 10 20 10 20 5 DVD 5 DVD - 95% DVD DVD ( ) 90% DVD - 10,000 DVD 1,500, 11
. 5 - MP3, 2000 4,500 3,000 5-5 - 30 40 (2001 ) (%) 10 20 30 47 31 16 6 :, 2002 5 3 5 12
-, 5, - 2 3 / - -,,, -. 5-10 20 80%, / 5-30 13
5 2001 5 2002 30 (%) 9 14 15 19 20 24 25 29 30 34 35 39 2001 93.0 90.3 88.5 77.8 66.1 49.7 2002 95.0 96.9 91.4 90.3 85.8 63.6 :,, 2002 5 PC - 5, PC - - 5, - 5 ( ). 5 14
- 5 5 - - 5, / T V 3.. 5 -, 5 - (Aquisition ) (Retention) - 5 5 6, 15
- 2, 2 5 1 2 5 /,. 5 30 40, -,, - 20,, 30 40 16
- 30 40, - 30 40,, / 30 40 -,,,, 30 40 /, 30 40,, -, -, PC -, 17
' ' ' ' ', ' 2. ' ' ' ' TV,,,,, 60. DVD DVD - DVD -,,, DVD DVD - DVD DVD, 18
5 5,,, - G3 -. 5,,, -,, -,,,, PC, 19
-, - 20
. 1. 5 5 -,,,, 5 21
.,, - 5 1940 5, - 5,,. 70 80 90. 22
-, ( ),,, -,,.,,, -, -, (DIY Goods), 23
,, -,, -,, -. 5-5 2 5,, 5 24
- 5, 1 1993 1.69 1996 1.38 (90 5 ) -, (%) 91 92 93 94 19 19 18 17 18 19 19 20 14 15 16 17 10 9 9 7 8 8 7 7 8 7 6 3 6 5 4 4 6 9 10 13 4 5 6 5 5 2 3 4 5 2 2 3 100 100 100 100 :, (CVS), 1995 25
2,. 1950, Feder at ed Depar t ment St or es, Al l i ed St or es, May, R. H. MACY..., -,,, ( ) 26
- 3,, - +,,, +,,. 90 ' ',.. 5-5 10% 27
, ' ',, 3,., ' 15 '. 5-5,,,, 28
-,,,, -, -, -,,, (Mar s ) 2112.,.. 29
2. 5. - 2000, - 30
,, -,,,, 31
-,,,,, 23,,, 4.. 2, 8 5 8 6, 1 2 (mega st or e)., - - - - -, 32
- (PL),,,,., -, 5, 33
-, (Cat egor y Ki l l er ) DIY(Do- i t - your sel f ) St or e,, Off- price Store Closeout Store - Combination Store -,, Factory Outlet Center -,,, - 34
:, 21,, 1997.9, 5-5, -,, - 35
T GI, 1 1 T GI (New Business ),,,,,,,,,, 24,,,,,,,,.,,,, 36
-,,,,,,. -,,,,,,, -, 37
. 5,,, - 5 DVD,, -, 5, DVD,,,,,,,, - 5, 38
- 5, -, 5, DVD, -,,, -,, -,, (jio23@seri.org ), (seristar @seri.org ) 39
< >,, 2002,, 2001,, 2002,, 2000.12,, 2001, 5, 2001, Harold L. Vog el, Entertainment Industry Economics, Cambridg e University Press, 2001. < >, :,, 2002.1, 5, 11,!, 21, 2001.10.25.,, 2001.8.,,, 2001.3., 21, 1999,,, 2001.6.,,, 2000, 5, 2001.8.,, 2001.3., 2002,, 1997, 5, 11,, 2001.,,, 1999. 40
, 5,, 2002.2.,,, 2000.9., 5 :,, 2001.9., 2002, 2001.9., 5, 2000.5. (ILO) (w ww.kolec.co.kr) 41