Agenda SasS(Software as a Service) Oracle CRM Offering Oracle CRM On Demand Key Features and Business Benefits COD Korea Team Today!!!

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1 <Insert Picture Here> CRM On Demand CRM On Demand

2 Agenda SasS(Software as a Service) Oracle CRM Offering Oracle CRM On Demand Key Features and Business Benefits COD Korea Team Today!!!

3 What s happening in the SaaS Market? Software as a Service (SaaS) is booming The first market to move heavily to this model is CRM Other markets are emerging for this model including HCM and ERP Changing the dynamics of applications market for vendors, partners and for customers. Some analysts claim it will take 30%+ of the total market, some claim much higher. By 2009, more than 50% of new SFA deployments will be based on software as a service (SaaS) delivery models.

Oracle s Vision of CRM The Oracle Advantage #1 CRM Market share globally On Premise Hybrid On Demand 1,000+ CRM customers in APAC, out of 5,500+ Applications customers

4 Oracle s Vision of CRM The Oracle Advantage #1 CRM Market share globally On Premise Hybrid On Demand 1,000+ CRM customers in APAC, out of 5,500+ Applications customers 4.6 Million+ live CRM customer end-users globally A proven blueprint for CRM implementation success Built on industry standards Most widely-deployed across key industries

5 ORACLE Siebel CRM, 3 flavors Siebel Enterprise U$ 3250 / user + 22% maintenance On Premise Deep Industry Functionality Analytics is $$ add-on Siebel Professional U$ 995 / seat + 22% maintenance/year On Premise Limited Industry Functionality Analytics is $$ add-on Siebel CRM On Demand U$ 70 / user / month On Demand(Sales, Marketing, Service) Limited Industry Functionality Analytics is included No Maintenance of 22% No cost for H/W, DBMS etc

6 Only Oracle Provides On Premise or On Demand or Both Business Strategy Adaptive Transformational Consumable CRM CRM OD R14 Migration Strategic CRM Siebel 8, PSFT, EBS Integration Extension Ad hoc, Simple, Departmental Divisional Business Processes Deliberate, Sophisticated End to End, Comprehensive

7 Typical drivers for CRM On Demand solution They need it next week or next month They don t have a (large and/or trusted) IT department They only have OPEX budget They have some kind of end-date in mind They have an appetite for big change management program (in short term)

8 Introducing Oracle CRM On Demand Fast - live in days or weeks (not months or years) Simple - rent, don t buy software, hardware & infrastructure - intuitive application Easy - all you need is a browser and an internet connection

9 CRM On Demand Rapid Innovation Delivering value faster than other on demand solutions Release 1 Sales Marketing Service Analytics Release 3 Offline Outlook Sync Partners & Competitors Q4-03 Q1-04 Q2-04 Release 2 Attachments Advanced Import Release 4 Outlook Integration Products & Assets Globalization Release 5 Web Services enablement Q3-04 Q4-04 Release 6 Industry Editions Sales Process Coach Desktop integration Release 7 Call Center On Demand Q1-05 Q2-05 Release 9 Branding Lotus Notes integration Release 8 Advanced Calendar Group Sharing Segmentation Wizard Q3-05 Release 10 Custom Tabs & Tables Multiple sales processes Intelligent scripting Data mgmt Release 11 campaigns Forecasting multi-currency rollups Q4-05 Q1-06 Release 13 Prebuilt integration to Oracle EBS Q2-07 Q1-07 Q3-06 Release 12 Analytics enhancements Forecast visibility Release 14 Next-generation usability Advanced customization and administration Enterprise integration Expanded CRM

10 Oracle CRM On Demand Comprehensive Solution Robust sales, marketing and service functionality Pre-built Industry-specific editions for faster time to value Embedded Best-practices Increased user adoption with tutorials, wizards, and taskbased layouts Innovative capabilities such as Sales Process Coach and Assessments Powerful Analytics Real-time feedback, historical trending and predictive analyses Flexibility Powerful capabilities to easily customize, integrate and extend solution to meet unique needs Unmatched Business Results CRM and hosting expertise, and industry leadership Blueprint and services for customer success Marketing Industry Specific CRM Sales Built-in Contact Center Embedded Analytics with Built-in Data Warehouse Customization, Integration & Extension Service World-Class Hosting Infrastructure

11 Pre-built Industry-Specific Editions The first and only pre-built solutions that deliver industry-specific capabilities at the UI, data model, and process levels Financial Services Referral/lead management Household/contact management Financial profiling and portfolio tracking Customer analysis Life Sciences Medical education/events management Complex relationship management Medical field sales planning and forecasting High Tech Asset management Marketing fund management Account, contact, & opportunity mgmt Quota management Automotive Dealer profiling Vehicle & dealer service management Retail and Fleet opportunity management

Industry Leading Hosting Services Oracle On Demand Hosting AFCOM and Network World - Data Center of the Year 2005 Over 500 Enterprise customers with most rigorous requirements Operations based on

12 Industry Leading Hosting Services Oracle On Demand Hosting AFCOM and Network World - Data Center of the Year 2005 Over 500 Enterprise customers with most rigorous requirements Operations based on industry-standard frameworks E.g. ISO/IEC Information Security Management Standard SAS 70 Type II audits every 6 months Benefits Single vendor commitment Operational excellence Responsiveness Investment in future services

13 Trusted By Leading Companies

14 One Size doesn t fit all.. News Ltd Siebel Enterprise Call Centre, Classifieds CRM On Demand CareerOne, subsidiaries Time to rollout and independence are drivers for OD No integration currently ANZ Bank Siebel Enterprise Callcenter sales/x-sell/retention CRM On Demand mortgage brokers Telstra Siebel Enterprise sales, service, marketing in numerous channels CRM On Demand Telstra International Sales Akamai Siebel Enterprise 3 call centres CRM On Demand Sales Custom integration of Accounts/Employee/Products/Contacts with Biztalk to sync two environments

15 Those Who Chose On Demand Were Left With Fundamental Questions What does my customer really want? Who are my most profitable customers? How can I build more customer loyalty? How can I help reps to sell more? How do I close performance gaps among reps?

Announcing CRM On Demand Release 14 100+ Enhancements Largest Release to Date Features Next-generation

integration Expanded CRM breadth and depth Benefits Increased user adoption and productivity Support highly

16 Announcing CRM On Demand Release Enhancements Largest Release to Date Features Next-generation usability Advanced administration and customization Flexible data access and visibility Standards-based integration Expanded CRM breadth and depth Benefits Increased user adoption and productivity Support highly tailored, company-specific requirements Support information management requirements of matrixed organizations Inherently low-risk

17 Next Generation Usability Features Web 2.0 usability features supports mashups Seamless integration with Outlook, Excel, Word Advanced search capabilities Easily adaptable user interface Extensive online help Benefits Saves time, increases efficiency Works the way your users do Improves effectiveness

18 Increase marketing Effectiveness Segment Customers Features Comprehensive campaign execution and analysis features Import Prospect List Analyze Campaigns Create Targeted Campaign Embedded marketing Create targeted, personalized campaigns Benefits Turnkey marketing solution saves time, increases productivity Improves marketing campaign effectiveness Assign Leads for Follow-up Execute Campaign Powerful analytics enables focus on highest impact campaigns

Triangulated forecasting Benefits Increases lead quality and conversion Close more

19 Boost Sales Productivity and Effectiveness Features Automatic lead qualification Two-tier lead management Sales process coaching Automatic opportunity assessments Triangulated forecasting Benefits Increases lead quality and conversion Close more deals, more quickly Improves sales effectiveness Easy to replicate the success of your best salespeople

20 Increase Customer Satisfaction and Loyalty Features 360 customer view Centralized knowledgebase Call scripting Real-time service optimization with analytics Customer satisfaction surveys Benefits More personalized, consistent service First call resolution Reduced training costs Easy to use service solution increases customer satisfaction and loyalty

21 Customer Insight Through Analytics Features Pre-built dashboards that analyze customer value, profitability, loyalty Customer trend reporting Intuitive report designer to build custom analysis Benefits Know who your most important customers are Proactively address vital customer issues Strengthen loyalty through better responsiveness

22 Pre-built Integration To The Back Office Features 360 Customer view Oracle data quality Opportunity to Quote Product catalog Benefits Rapidly achieve one view of customer Combine ease of On Demand with power of EBS Increase productivity Oracle CRM On Demand Oracle Application Integration Architecture Oracle E-Business Suite

23 COD Korea Team Today!!! Business Launching in last August,28 th. One live Customer and eight implementing projects Global Partner IBM etc. Local Partners Quintet Coreplus Inwoo SK C&C BeoTech Sinai Media Nexerve Inconics Unison 20 Trained Consultants

24 회 사 명 : 시나이미디어주식회사 설 립 일 자 : (2002년대성그룹편입 ) 대 표 이 사 : 이 동 윤 임 직 원 수 : 60명 (R&D, Service 35명 / 영업및지원 25명 ) 회 사 주 소 : 서울시중구남대문로 4가 45번지서울상공회의소 9층 사 업 분 야 : Server & Storage, Network/Virtualization Solutions, Security Solutions, Data Center 구축, U-City/GIS/Mobile Business, CRM/ERP/EA Consulting 및개발등 시나이미디어매출액 대내 : 그룹계열사의 SM 대외 : SI Business 20,000 39,000 60,000

25 지원 / 관리 9 영업 16 기술 35 총계 60 Administrator 16% R&D, Service 58% Business Sales 26%

1) 딜로이트글로벌선정아시아에서가장빨리성장하는 500대기업입니다. 2) 한국중소, 중견기업들이가장선호하는 IT 아웃소싱파트너중의하나입니다. 3) 한국신용평가정보 2006년종합신용 A+ 등급의안정적기업입니다. 4) Oracle ERP 국내최다컨설팅실적을보유한 ERP/CRM/HCM 컨설팅전문기업입니다.

26 1) 딜로이트글로벌선정아시아에서가장빨리성장하는 500대기업입니다. 2) 한국중소, 중견기업들이가장선호하는 IT 아웃소싱파트너중의하나입니다. 3) 한국신용평가정보 2006년종합신용 A+ 등급의안정적기업입니다. 4) Oracle ERP 국내최다컨설팅실적을보유한 ERP/CRM/HCM 컨설팅전문기업입니다. 5) Oracle/SAP ASP ( 주 ) 시장점유율 50% 이상의 ERP ASP 운영서비스전문기업입니다. 6) 싱가포르국책 ASP Hub 구축사업, ( 주 ) 만도중국법인, ( 주 ) 희성전자중국 / 폴란드법인, ( 주 ) 넥슨일본법인 ERP ASP 계약을체결하는등해외서비스역량을인정받고있는기업입니다. ASP IDC Clients in Enterprises

27 Who is Inconics? / ( ) / 121 (2006 ) ( ) 50,,, R&D Center B / 1) (RFID, USN, u-scm, u-learning, u-healthcare) 2) SCM Total (, SI, B2Way ) 3) CRM Solution (, Oracle CRMOD) 4) / (, )

28 - (, LCD, LSI),, SDI SCM Total -, ISP, BPR, SI, Outsourcing -, - u-scm, e-seal RFID - Active & Passive Oracle CRM On Demand - Chip, Tag, Reader, Middleware -, Launch Biz 500 ( 05.3 ) -,

29 Inconics Consulting BU s Client

30 (UNISON Co.,Ltd.) Success Reference 20 / Products Business Area Oracle Hyperion Oracle Siebel CRM Opsware Automation Suite Our Strength & Best Services BI(DW/OLAP) Consulting CRM Consulting

Next Steps Contact me at yeonoh.lee@oracle.

Sales Rep.s. Go to http://www.crmondemand.

31 Next Steps Contact me at or at related COD Partners Sales Rep.s. Go to for live demos, additional product information, and more Contact for 30 days trial user subscriptions.

歯CRM개괄_허순영.PDF

歯CRM개괄_허순영.PDF CRM 2000. 8. KAIST CRM CRM CRM CRM :,, KAIST : 50%-60%, 20% 60%-80%. AMR Research 10.. CRM. 5. Harvard Business review 60%, 13%. Michaelson & Associates KAIST CRM? ( ),,, -,,, CRM needs,,, dynamically