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2017* 2018 2019 2020 2021 2022 Marketplace Activity Gross merchandise value, $ mil 222 1035 1572 1947 2535 MAU, mln 2,50 3,50 8 15 17 19 Number of sellers, mil per year 0,32 2,2 5,6 12,5 27,2 Number of buyers, mil per year 0,32 1,5 2,2 2,8 3,6 Number of transactions, mil per year 0,63 3,0 4,5 5,6 7,2 Avg check, $ p2p 351 350 350 350 350 b2c 210 250 300 350 350 b2b 1900 2000 3000 3000 3000 Avg fees, % of transaction amt p2p 1% 2% 3% 4% 5% b2c 2% 2% 2% 2% 2% b2b 2% 2% 2% 2% 2% Share of transactions by segment p2p 100% 95% 85% 60% 45% b2c 0% 5% 10% 30% 40% b2b 0% 0% 5% 10% 15% Avg annual number of sales per seller 4 Avg annual number of purchases per buyer 2 Caclulated ARPU, $ 0,63 2,55 3,75 5,40 7,50 Share of revenue sources Commission 95% 85% 75% 60% 50% Advertising 5% 15% 25% 40% 50% * Existing Ubank app MAU 22
. 1%. 1 (APRU). APRU. Ubank CIS.. 40-45%. Source: emarketer, United Nations 2017 23
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Region Projected Marketing and Support Budget, $ mil (scenarios depending on percent of hardcap raised during token sale) 60% funded 80% funded 100% funded Europe 2,5 6 12 China, South Korea 1,5 4,5 8,5 Middle East & Africa 1,5 4,5 8,5 Southeast & South Asia 1 2,5 5,5 Latin America 1 2,5 5,5 Total Budget 7,5 20 40 Budget share of hardcap 25% 30% 40%. Source: Global Cryptocurrency Benchmarking Study, University of Cambridge, Visa (p.107) 25
- - Internet Retailer Report 2017,,,,.. (Internet Retailer Report 2017, 8 ) 2019 - (B2C) - (B2B),,. Year Projected Total Revenue, $mil Share from B2C Share from B2B 2018 2,3 0% 0% 2019 24 5% 0% 2020 75 10% 5% 2021 153 30% 10% 2022 285 40% 15% - (B2C) - (B2B) 1 1. 26
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