Introduction to execution strategy and case study for R&D Process Innovation Woocheol Jeong, Soyoung Moon Abstract The corporate research and development has a primary role of developing new products, and its capability and potential is one of the most crucial factors in estimating a company s future value. However, today s R&D processes are impacted by inadequacy and inefficiency in supporting systems, short product life cycle, global operations and outsourcing strategy, and the reduced product costs. As a result, a three-phased execution strategy for R&D process innovation is introduced to establish a master plan for a new R&D model. From an IT point of view, PLM (Product Lifecycle Management) is one of the total business solutions in product development. It s not a system, but a strategic business approach that collaboratively manages products from concept to end of life. PLM functions and capabilities are usually used as a reference in redesigning of new R&D processes. BPA and 5DP (design parameters) tools are introduced to establish R&D master plan and to redesign processes effectively. The Business Process Assessment (BPA) tool that was presented in PI 6 Sigma from Samsung SDS Consulting Division is the methodology used to objectively extract business process issues. Another principle tool provided in PI 6 Sigma is the 5DP (design parameters) analysis for process redesign. This article also provides a case study for R&D process innovation, and discusses how process assessment and PMM (Process Maturity Model) can be applied in business processes. Lastly, it explains process redesign by 5DP method. Keywords: R&D process innovation, PI (Process Innovation), PLM (Product Lifecycle Management), PI6sgma, Process Assessment, BPA (Business Process Assessment), Process Redesign, 5DP (Design Parameters) 83
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