온라인광고시장에서불공정경쟁행위와대응방안 2011. 12
1. 2011 6 AdMob..,,, big data analytics. FTC....
2,.,.,,,.. 2011 12
3 1 9 1 21 2 26 1 26 2 29 3 31 1 31 1. 31 2. 32 3. 33 4. 33 5. 33 6. 34 2 35 1. 35 2. 36 3 37 4 39 1 39
4 1. ((2007)) 39 2. ((2010)) 42 3. ((2011)) 45 4. 46 2 : 47 1. 47 2. 49 3. 52 4. 62 3 II: 63 1. 63 2. 66 4 67 5 69 1 Big Data Analytics 69 2 71 1. 71 2. : Phorm (Webwise) 75 3 80 1. 80 2. 81 6 85 1 85 1. 85 2. EU 93
5 3. 96 4. 98 2 102 1. Better Choices: Better Deals 102 2. 104 3 105 1. 105 2. 106 3. 107 4. 108 7 110 114
6 31 38 61 86
7 41 52 42a : 54 42b : 55 43 57 44 58 45 59 46 / 60 47 / 61 51 Phorm 77 61 99
9 1......,..
10 2 1.. 2,., PPC(pay per click).,. 3 1,,,,,. 2.. 2010 6 OS ios4
11.. AdMob CEO Omar Hamoui... NHN OS OS. 3 1 / offline & online online only / / / /
12 4 1.,,. (2011), (2007) (2010), 0 (strategic foreclosure).,... 2 : ( ) PPC. 1 2. 1 1. 1 2
13. 1 2..., 1 2, (+). 1 2,,.,. 1, 1, 2 Cournot-Nash. 1. (),,. (),,. (),,. () 2 1, 2, 1 2 2. () 2
14, 1 2 1 2. () 2, 1 2 2. 1 2 2. 1 2 Whinston(1990). 1 () 1 () () 1. 1. () 1 2 () 1 () 1 2 () 1 3 : 1 ( OS) 2 1. 1 2 2
15 ( 1 ).. 4 2. Cournot. 2. (), (),. 1 1, 1.. 1 2. 2() 2 2 2. 1 2 2. 2. 4 3 (). iad
16 2010 6. 4 () 2... 5 1 Big Data Analytics big data analytics,,. 2 3 DPI(Deep Packet Inspection).,,.
17 3 2011 4. ios.. ios WiFi. WiFi 50 200., ID.. 6 1 ( ),,., EU.
18 ( ).,,. 2.. pii 2011 Personal Personal.. 3..
19.,,...... 7 ().. () 2.. big data...
20,.
1 21 1,. IPTV CATV TV. CATV (interactivity) IPTV CATV. DMB... 2010 1 5,835 7 6650 21%. 2009 0.93% 2010 22% 2000. (2010) 2009 2014 12.4% 17.15%. 2009 TV, InformationWeek 2012 TV.
22. (2009),,.. 2007 NHN TV (). TV, NHN.. 2010 ios4.. AdMob FTC(Federal Trade Commission). 2010 NHN.,..,
1 23.,...... PPC(pay per click).., (personal, customized, target advertisement).,, big data analytics, 3.. FTC
24...,....,... 2... 3,.,
1 25. 4, CATV., PPC. ( ). 5 big data analytics,.. 6, EU,,,. 5, 6 4. 7.
26 2 1.,. (paid), (nonpersonal), (identified sponsor).,.,.. (TV,,, ).,.,..(, 2010:31-34) 1970 1990 ( ) 3,.,.,.
2 27.,.,, (teaser).... (online advertising), (mobile advertising) (, 2010:4). (2010)., (, 2010:4). (, 2010:4).
28 ( ). (2010), (2010). 1) (CATV ) CATV..,, (interactive)... 2).. 1) (2010) p.4. 2) (2010),.
2 29 460.., DMB...... 2. (2011),,,. 3).,. CPM(cost per millenium) 1,000 3) (2011) p.23
30., PPC(pay per click)..,.. 3.
3 31 3 1 1.......,..(, 2010:401)....,, (
32, 2011:29)........,. 2. 5( ).. 1.,, 2. 3. 4., 5. 6. ()
3 33 3.,,..,, 3, (, 2011:31).... 4.. (pop-up), (pop-under), (floating)... 5.,,.. (parody),,.
34 6..,, (). 4) AdMob.,.... (click fraud). Wikipedia (PPC) (charge),.. (2008) 2003 9, 2008. 4) (2010) p.4.
3 35 2006 9,000. (ClickForensic) 2007 3/4 2008 2/4 28%. 2. 1. 2010 1 Quattro Wireless iad. 2010 6 OS ios4.. MS. AdMob CEO Omar Hamoui.. FTC (Department of Justice)
36 9..,.,..... 2. NHN OS () OS
3 37. 5) NHN 8... 6), OS,. ( ). 3 ( ). ( ) 5) 2011. 5. 30 6) http://www.bloter.net/archives/57015/trackback
38. 31. 31 / offline & online online only / / / / 31.. 1,.. 31.
4 39 4 1 1. ((2007)) TV. Anderson and Gabszewicz(2006).. (2007). Gabszewicz et al.(2001).,. (2007). 2, 1 2. 2 ( ). 0.,.,.. 0
40, 1. 1 2.. (),..,..,... TV, nuisance., nuisance. (+) ().
4 41 ()....,. ( ).. () 1. () 2 (). 2,. () 3. 1 2, 3,. (subgame perfect equilibrium).,.... (()
42 )... 2. ((2010)) (2010) 2., CATV, IPTV.. Anderson and Gabszewicz(2006) nuisance ().,, ()... 의콘텐츠를소비하는경우 의콘텐츠를소비하는경우, (single-homing)..
4 43,.,..... 0. (multi-homing). 0.. (convex)... nuisance. CATV, IPTV. nuisance. ()
44. (two-sided market).. () 1. () 2... (symmetric equilibrium),,,,. 1 ( ), nuisance. 1. (2010) TV 7) 1. 7) (2010) 2..,. ( ) ( ) ().
4 45.... 3. ((2011)) nuisance.., (+).. () (+). (2011).. (). 1.
46 2,.,.,. ().,,... 2.. 4..,....,
4 47,. (2011), (2007) (2010), 0.,... 2 : 1. 2 CPM PPC. CPM.,. 2000,. PPC.
48,. CPM CPM. (targeting) PPC. CPM PPC.,,?,. CPM. PPC. CPM.. CPM,..
4 49. CPM. PPC.. CPM... PPC...,, (production function). 2. 3. ( )
50 PPC. 1, 2. 1 1. 1 2. 1 2..., 1 2, (+). 1 2,,.,. 1, 1, 2 Cournot. 2, 1 max 1, 2 max 1,. 3 Cournot-Nash
4 51. 1. (),,. (),,. (),,. () 2 1, 2 1 2 2. () 2, 1 2 1 2. () 2, 1 2 2., 0.6 8) (numerical example), 3 () 1 41. 8) 0.6 AdMob ().( (2008) p.261 )
52 41 3. 1 2 2. 1 2 Whinston(1990) (strategic foreclosure). 1 2 2 2 1. 1 () () 1 () ( 2 2 ) 1 1. Whinston(1990) 1 () 1 () 1
4 53. 2. 2. 1 () 1 () () 1. 1. () 1 2 () 1 () 1 2 () 1 41 0.6 42. 41 42, () ( ) ( ). 1 2 1 2 1..
54 () ( ) 1 1. 1, ( ). outsourcing iad AdMob. (). 2010 6. 42a :
4 55 42b : () () 1 () 1 (comparative static). 1 (dynamic). 1 () 2 2 2 1. 1 () 2 1 2 1 1. 1 2. 1 () 1 1. 1 () 1 () 1. () 1 (concave)
56 (). () () 1, () 1, () 1... () () (), (). 1 2. () () () () 1 1.
4 57 1 () () 1 () () () ( 43 ) 1. 43. () 1 () ( 1 () ) () 1 1..
58. ±..( 44 ). 44. () ( 45 ).
4 59 45.. ().. () (). () 1. () ().( 46 )
60 46 / (). ( ) () (). () 1. ()().( 47 )
4 61 47 /. 2. (). (). () () (). () (), () (). () () ()
62. () (), () (). () (). 2 () (iv)... 1 1 ( 1 ) 2. 2 2 (), (), () () () (iv) () () 1. 2 1. 4. () () 1 2 ( 2 )
4 63. 1 1 1 2. 1 1. 2 1 2. 2 (subgame perfect equilibrium). 2 1 Cournot-Nash. 1 Cournot- Nash. 1 1. () () 1. 1, Cournot-Nash 1. () 1. 1 1. 3 II: 1. 4 2 PPC 3.
64. 3 2.,... 1 ( OS) 2 1. 1 2 2 ( 1 ).. 4 2. 1 2,,. 1 1 2 ( ), 1,. 1. Cournot. 2, 1 max
4 65 1, 2 max Cournot-Nash. 2. (), (),.. 1 1, 2 1.... 2 Cournot-Nash. () (, ) 1 2 1,. () (, )
66,. 2. 1, OS OS 2. Cournot 1. 1 2(). 2() 1 1. 1 1, 1.. 1 2. 2() 2 2 2. 1 2 2. 2. 1 viewer..
4 67 1. 1 1. 2. 1 2 1. 1 1. 4.. 3 4. 3. outsourcing iad AdMob.. 3 ()
68. 42. iad 41 (). 2010 6 42 ().. 4. 4 1. 2. 4 () 2...
5 69 5 1 Big Data Analytics 3 2. 4 2, (privacy)., (location-based), (augmented reality),. 1.,, FTC. FTC Do Not Track mechanism.. big data analytics,,
70..,,,,...,,,,,,,,,,...,. ATM,,,,, (Craig and Ludloff, 2011: 43).... iphone 4S (Siri). 3G....(, 2011. 10.28: 42),
5 71..,, Packet Inspection..... 2 1.. (Cookie) (4KB), ID,. HTTP,.,
72.. 9)., (Preferences, ),,.,,..,.,.,, 3.,,.. 9) (cookies).
5 73,, (Super Cookie). (Flash Cookie), (Adobe). 4KB 100KB. (The Wall Street Journal, 2011. 8. 18).. (Web bug). 1 1. 3 (Web beacon), (Tracking bug), (Pixel bug), (Pixel tag), GIF(Clear GIF), (e-mail tracking).. IP, URL, URL,,,.
74,.,.. (Spyware). (adware). P2P ActiveX. (The Wall Street Journal, 2010. 7. 30), 50 3,180. 64., msn.com (Targus Information),,,,,,,.. ID.... 2005 7 (, 2005. 8. 30).
5 75,,,,,,. ActiveX. 2. : Phorm (Webwise).. 0.. (Display Ad).,. (Search Ad) (Contextual Ad). 1.,,.. 2.,
76.. 3 (ISP). ISP,, ISP.. 3 DPI(Deep Packet Inspection) 10).,. 3 Phorm (Webwise). 2008 3 ISP BT, (Carphone Warehouse) Talk-Talk, (Virgin Media), 2009 8 KT. ISP 10) DPI,,,. DPI SPI (Shallow Packet Inspection),.,,.
제 5 장 프라이버시 침해기술과 사례 77 이 정보들이 이용자의 개인정보를 유출하거나 사생활을 심각하게 침해할 우려가 있 다며 강력히 반발하였다. 웹와이즈 서비스를 구체적으로 살펴보면 다음과 같다. 나. Phorm사의 온라인 맞춤형 광고 서비스 Phorm사의 온라인 맞춤형 광고서비스인 웹와이즈 서비스는 인터넷 이용자가 경유 한 웹사이트 기록을 자동적으로 전달 받아 이를 분석한 다음, 각 사이트에 등록된 키 워드와 연관되는 광고를 조합(matching)하여 해당 이용자에게 보여 주는 방식이다. 조용혁(2010)에서 소개한 웹와이즈의 구현 원리를 간략히 살펴보면, 먼저 인터넷 서비스 제공업체(ISP)의 인터넷회선을 통해 ID, 비밀번호 등 개인 식별 정보가 제거 된 데이터 패킷을 수집한다(①, ②). 그리고 이용자 컴퓨터의 IP 주소와 브라우저타 입 정보를 임의로 생성한 난수값을 사용하여(Hash) 임시 ID를 생성한 후 관리한다 (③). 임시 ID는 검색어, 인터넷주소, 웹페이지의 Top 10 키워드 의 이름표 역할을 수행한다. 수집된 데이터 패킷 중 검색어, 인터넷주소(URL), 웹페이지의 Top 10 키 워드 를 추출한다(④). 그림 5 1] [ 사의 맞춤형 광고 메커니즘 Phorm
78 ID (UID) ID (, ). (UID). (, ) (UID).,, Top 10 (, ).. Phorm :,,..,,. (ISP) (, 2008: ).,. URL.. http(80) http,, (, 2010: 41).
5 79. :, IP. (ISP). Richard Clayton Phorm 3, (Clayton, 2009: 6)..,. 3.. (Phorm) (Webwise) NebuAd (push). 2008 5 (Charter Communications).. Opt-out NebuAD 2009 5 NebuAD. (Yahoo) AMP(Advertising Management Platform)
80 IP,,. 3 1. 2011 4. ios.. GPS WiFi. ios. ios WiFi. ID. ios WiFi. WiFi 50 200. ID
5 81.. 100.. 2011 8 3 300,.. 2.. 2011 5 10, Protecting Mobile Privacy: Your Smartphone, Tablets, Cell Phones and Your Privacy... Franken. FTC,. FTC
82....... ios. ios....,. Franken..,
5 83.. 2011 5 19. FTC,,. Rockefeller Pryor. Kerry,,,.. FTC 5 10 FTC. 10,,. 5 10 iad (minors).. 40%.. Thune Gmail
84 SNS Buzz FTC,. 20 FTC. Amy Shenkan 5., (opt-in).,.,.,.,..., trade-off.,.,..
6 85 6 1 1. 1972. 1974 (Privacy Act of 1974).,,. 1974., (OMB), FTC.. 11), (Video Privacy Protection Act), (streaming video) 11) (1999) pp.325400.
86... (free flow of information) 1.,, (Joel, 2000: 1342)... (market process).. 61. 61 (Fair Credit Reporting Act, 1970) (Privacy Act, 1974) (Freedom of Information Act, 1974) (Family Education Rights and Privacy Act, 1974) (Right to Financial Privacy Act, 1978) (Privacy Protection Act, 1980) (Cable Communications Policy Act, 1984) (Electronic Communications Privacy Act, 1986)
6 87 (Computer Fraud and Abuse Act, 1986) (Computer Security Act, 1987) (Video Privacy Protection Act, 1988) (Computer Matching and Privacy Protection Act, 1988) (Employee Polygraph Protection Act, 1988) (Telephone Consumer Protection Act, 1991) (Driver s Privacy Protection Act, 1994) (Communications Assistance for Law Enforcement Act, 1994) (Telecommunications Act, 1996) (Health Insurance Portability and Accountability Act, 1996) (Child Online Privacy Protection Act, 1998) (Gramm-Leach-Bliley Act, 1999) (Patriot Act, 2001) (E-government Act, 2002) CCTV (Video Voyeurism Prevention Act of 2004) :, 2007: 69-93. 21.. FTC 2009 2 (Self-regulatory Principles for Online Behavioral Advertising). (Transparency and Consumer Control) (Reasonable Security and Limited Data Retention for Consumer Data) (Affirmative
88 Express Consent for Material Changes to Existing Privacy Promises) (Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for Behavioral Advertising) FTC 2007 11. 12) (clear and prominent notice). (reasonable security),. (affirmative express consent).. FTC. 13) 12) http://www.ftc.gov/opa/2007/12/principles.shtm 13) FTC (PII: Personally Identifiable Information),,
6 89. FTC. FTC, (opt-out).,,, Internet Explorer 8 (, 2009: 11). 14) 5 15) 2009 7 ( ),. 7, FTC..,,,,,,, (social security number),., (Unique Identifier),, / IP. (, ).(, 2009: 8) 14) http://yhoo.client.shareholder.com/releasedetail.cfm?releaseid=327212 http://googleblog.blogspot.com/2008/08/new-enhancements-on-google-content.html. 15) (AAAA: American Association of Advertising Agencies), (ANA: Association of National Advertisers), (DMA: Direct Marketing Association), (IAB: Interactive Advertising Bureau), (CBBB: Council of Better Business Bureaus)
90. 16) 3 17),.. 3.....,. (randomize). 16),,, URL. 17) (non-affiliate s Web site). 3, 3. (affiliate),.
6 91.,..,... (COPPA: Children s Online Privacy Protection Act) 18) 13.,,,...,. Rick Boucher, Cliff Sterns Bobby Rush 2010 9 (Internet Privacy Bill). 4.... 18) COPPA.
92 (opt-out).,,,, (opt-in). 3. 3.. FTC FTC. 2011 2 Speier Do-Not-Track Online Act of 2011. FTC. Internet Explorer Do-Not-Track,. NetChoice. 19) 2011 4 John Kenny John McCain (Commercial Privacy Bill of Right of Act, S.799). FTC,,,, (safe harbor), 20), 19) Mozilla Alex Fowler Do-Not-Track Firefox4 12% Do-Not-Track. Do-Not-Track,. Do-Not-Track.(pii 2011 conference)
6 93 7. 5,000 12,, ID,.,. 3. 1 6,000. 21) ( ),,. 2. EU EU,. EU (EDPS: European Data Protection Supervisor) EU 1995 20) EU (PII) 2000. EU.,,, 3,, 7. 21) The Library of Congress(2011. 4. 12). S.799-Commercial Privacy Bill of Right Act of 2011.
94 2002, EU (EU Treaty) 6, (EC Treaty) 286, EU (Charter of Fundamental Rights of the EU) 8. EU 6 EU,,,, EU 1950. 286 EU 8 EU. EU. 2. (fundamental rights).. 2. EU 1995. (EU Directive on Privacy Protection, 1995/46/EC, 1995. 10. 24).,,,,,,.. EU.
6 95. EU.,.,,,,., EU. EU 3. EU 2002 (Directive 2002/58 on Privacy and Electronic Communications) ( eprivacy ).,. 2009.. 2011 5. EU, (EC)
96. 3. 1975 (). OECD 1980 (OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data), 1988..,,. ( ) 5 2003 5 2005 4. 22) 22) 5 (), ( ), ( ), ( ), ( ).
6 97.,, (, ).. (). 3,.,., 2009 6 (JIAA),.
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6 99..,,,.,,,,,,. 61,. 61 : (http://www.privacy.go.kr)
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6 101, (, 2011: 41)..,,. (, 2011: 22-25).,,, ( 25). 28 ( 23).,,.,,.( 161)..,,,, (
102 37 2).., ( 301).. 6,. 5. 2 1. Better Choices: Better Deals. Better Choices: Better Deals. 26) 26) Better Coices: Better Deals, Department of Business Innovation & Skills, UK, 2011.
6 103 3.,...,. 2...... mydata. 20.., 12,,.
104,....... Better Choices: Better Deals,.,. 2. Better Choices: Better Deals Richard Thaler 2011 4 New York Times.
6 105.. pii 2011 Personal Personal.. 3 1., ( ) ( 21, 26)., (, 2010: 109).,,,,,.,
106,..,. 2.,, ( 15, 22). 3,,, ( 17, 242)., 3.,,.,,..
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114 (2011)., 19(1), pp.89 115. (1999)., 10,. (2011).. (2010).,. (2010). DRM, 18(1), pp.1 46. (2007)., 21 V 07-09,. (2007)., mimeo. (2009). :, FTC EU, LAW & TECHNOLOGY, 5 2. (2010)., 18(2), pp.43 74. (2010)., :. (2007).,. (2010)., KISDI Premium Report 10-07. (2010). DPI.,
115, 2010. 2. 1. (2010)., ; 1017. (2009). ADR, 21(16), pp.4980. (2010)., (2008).,. (2008). ADR, 2008-1,. (2008).,,, 2008. 10. http://blog.naver.com/ media_future?redirect=log&logno=90113731091( 2011. 11.) (2011).,, 2011. 4. 15. Anderson, S. P. and J. J. Gabszewicz(2006). The media and advertising: a tale of two-sided markets, in Handbook of Economics of Art and Culture, edited by Ginsburgh, A. V. and D. Throsby, North-Holland. Craig, T. and M. E. Ludloff(2011). Privacy and Big Data, O Reilly, Sebastopol, CA. Gabszewicz, J., Laussel, D. and N. Sonnac(2001). Press advertising and the ascent of the Pensee Unique, Eupean Economic Review, 45, pp.641651. Clayton, R.(2008). The Phorm Webwise System. http://www.cl.cam.ac.uk/rnc1/080518- phorm.pdf( 2011. 11.) Whinston, M., D.(1990). Tying, Foreclosure, and Exclusion, American Economic Review, 80, 837-860.
2009 0901 (, ) 0902 (,, ) 0903 (,, ) 0904 IPTV (,, ) 0905 (,, ) 0906 (,, ) 0907 (,,, ) 0908 (,, ) 0909 (, ) 0910 (,, ) 0911 () (,, ) 0912 (, ) 0913 (,, ) 0914 (,, ) 091301 IT () (,, ) 091401 () (,, )
2010 1001 ( ) 1002 IP (,, ) 1003 (,,, ) 1004 (,, ) 1005 (, ) 1006 (,, ) 1007 : (,, ) 1008 () (,, ) 1009 (MPS) (,, ) 1010 ICT (,, ) 1011 (, ) 1012 () 1013 ()): 6.2 () 1014 ICT (,, ) 1015 u-city (,,,, ) 1016 (,, ) 101201 IT () (,,, ) 101301 () (, )
2011 1101 (, ) 1102 ICT (,, ) 1103 (,, ) 1104 ( ) 1105 (,, ) 1106 TV ( ) 1107 (,,, ) 1108 : (, ) 1109 ( ) 1110 (,, ) 1111 (,, ) 1112 (,, ) 1113 (, ) 1114 (,, ) 1115 ( ) 1116 (, ) 1117 () 1118 (, ) 1119 ICT (II)( ) 1120 ITU ICT (IDI) (,, )
1121 (,, ) 101201 IT () (,, ) 101301 () (,,, ) 2009 0901 ( ) 0902 (,, ) 0903 ( ) 0904 (, ) 0905 ITU ( ) 0906 ( ) 0907 (,, ) 0908 (,,, ) 0909 EMS ( ) 0910 (,,, ) 0911 ( ) 0912 ( ) 0913 2009 (,,, ) 0914 (,, ) 0915 ( ) 0916 (,, ) 0917 (, ) ( )
0918 ( ) 0919 010 (,, ) 0920 (,, ) 0921 / : ( ) 0922 (,, ) 0923 (,,, ) 0924 (,, ) 0925 FTTH (,, ) 0926 (, ) 0927 (,, ) 0928 (,,, ) 0929 (,,, ) 0930 (,,,, ) 0931 (,, ) 0932 (, ) 0933 (,, ) 0934 ( )
0935 (,,, ) 0936 (,, ) 0937 IPTV (,,, ) 0938 (,,, ) 0939 (,,, ) 0940 (,, ) 0941 (,, ) 0942 (,, ) 0943 () (,, ) 0944 (,, ) 0945 (, ) 0946 (,, ) 0947 (, ) 0948 (,, ) 0949 () 0950 () 0951 (2) (,, ) 0952 2010 ( ) 0953 (,,, ) 0954 (,, ) 0955 (KISDI)
0956 () (, ) 0957 2009 (,,, ) 0958 60( ) (, ) 0959 ( ) 0960 (,, ) 0961 ( ) 0962 ( ) 0963 : ARS (,, ) 0964 2009 (,,, ) 0965 : ( ) 0966 (,,, ) 0967 (,,, ) 0968 (,,, ) 0969 ( ) 0970 ( ) 0971 (, ) 0972 IT IT ( ) 0973 (, ) 0974 IT (,, ) 0975 ( ) 0976 (2) ( ) 0977 ( ) 0978 (,,, ) 0979 ( ) 0982 (,,, )
0983 (,,, ) 0984 ( ) 0985 ( ) 0986 (WTO) (FTA) (,,, ) 0987 09 ( ) 0988 (,,, ) 0989 (,,, ) 2010 1001 IPTV ( ) 1002 (,, ) 1003 2010 (, ) 1004 (,,, ) 1005 IT (,,, ) 1006 (,, ) 1007 (,, ) 1008 ( ) 1009 (,, ) 1010 ( ) 1011
(,, ) 1012 (,, ) 1013 ( ) 1014 (,,, ) 1015 ( ) 1016 (,, ) 1017 (,, ) 1018 ( ) 1019 (, ) 1020 RD (,,, ) 1021 ( ) 1022 (,, ) 1023 ( ) 1024 (,,, ) 1025 (,, ) 1026 (,,, ) 1027 (,, ) 1028 : Solution (,, ) 1029 2009 ( ) 1030 (,,
) 1031 IP ( ) 1032 ( ) 1033 IT (,,, ) 1034 2011 ( ) 1035 (III) (, ) 1036 ( ) 1037 (,,, ) 1038 IPTV (, ) 1039 (, ) 1040 : () 1041 2010 KI (, ) 1042 2010 (,, ) 1043 2010 (,,, ) 1044 (,,, ) 1045 (,, ) 1046 (,,, ) 1047 (,,, ) 1048 IT (,, ) 1049 (,, ) 1050 2010 ( ) 1051 2009 ( )
1052 1053 1054 1055 1056 1057 1058 (, ) (, ) (, ) : () (, ) (, ) (,, ) 2011 1101 (,,, ) 1102 (,, ) 1103 ( ) 1104 (,,, ) 1105 ( ) 1106 2011 (,, ) 1107 2010 ( ) 1108 2011 (,, ) 1109 (,,, ) 1110 (,, ) 1111 (,, ) 1112 (,, ) 1113 ( ) 1114 ( )
1115 (,,, ) 1116 (,,, ) 1117 MNO, MVNO ( ) 1118 (,,, ) 1119 (,, ) 1120 (,, ) 1121 mvoip (,,, ) 1122 ( ) 1123 ICT ( ) 1124 (,,, ) 1125 (, ) 1126 2012 ( ) 1127 R&D ( ) 1128 R&D ( ) 1129 WiBro (,, ) 1130 ( ) 1131 (, ) 1132 ICT (, ) 1133 (,, ) 1134 ( )
1135 (,,, ) 1136, (,,, ) 1137 ( ) 1138 ( ) 1139 ( ) 1140 (,, ) 1141 ( ) 1142 ( ) 1143 ( ) 1144 2010 ( ) 1145 (,, ) 1146,, (, ) 1147 (,, ) 1148 (, ) 1149 SO-PP (, ) 1150 (, ) 1151 () 1152 PP () 1153 ( ) 1154 / (, ) 1155 :
() 1156 2011 KI (, ) 1157 (,,, ) 1158 (,, ) 1159 (,, ) 1160 ITU PP-14 : PP-14 ( ) 1161 (,,, ) 1162 (,,, ) 1163 ( ) 1164 2011 ( ) 1165 (Youth) ( ) 1166 (,, )
2011 12 2011 12 3 36() TEL: 570-4114 FAX: 579-46956 ISBN 978-89-8242-835-7 93320