1 TV. PC TV, SNS...,...
2.. 2012 12
3 1 9 1 21 2 24 1 24 2 29 3 32 1 32 2 36 1. 36 2. 46 3. 59 4. 68 3 72 4 77 1 77 2 81 1. 81 2. 97 3. N 99
4 4. Second Screen 104 5 107 1 107 1. 109 2. 110 3. 113 4. 114 2 117 1. 117 2. 119 6 121 1 121 2 123 1. 123 2. 127 3 130 7 135 138
5 3 1 33 3 2 BBC 39 3 3 (2012 7 ) 42 3 4 Pooq 43 3 5 (2012 7 ) 45 3 6 OTT 47 3 7 49 3 8 50 3 9 51 3 10 Top 10(2012. 5 ) 55 3 11 YouTube 56 3 12 olleh tv now 70 3 13 olleh tv now 71 4 1 78 4 2 78 4 3 ( ) 82 4 4 ( 10 ) 90 4 6 ( ) 100 4 7 Second Screen 104
6 3 1 32 3 2 34 3 3 35 3 4 olleh tv now VOD 70 3 5 olleh tv now 71 3 6 OTT : BBC, Comcast, CJ 73 3 7 OTT : Hulu, Netflix 74 3 8 OTT : Amazon, Youtube, Daum 75 3 9 OTT : Apple, Google 76 4 1 80 4 2 80 4 3 81 4 4 82 4 5 83 4 6 ( ) 83 4 7 ( ) 84 4 8 ( ) 85 4 9 ( ) 85 4 10 86 4 11 87
7 4 12 88 4 13 88 4 14 ( 10 ) 89 4 15 90 4 16 91 4 17 PC 91 4 18 92 4 19 93 4 20 94 4 21 95 4 22 95 4 23 ( ) 96 4 24 96 4 25 PC, 97 4 26 PC, 98 4 27 PC, 98 4 28 PC /, 99 4 29 N 101 4 30 N 101 4 31 N 102 4 32 N 102 4 33 N 103 4 34 N 104 4 36 Second Screen 105 4 37 Second Screen 106
8 6 1 123 6 2 124
9 1. (Netflix), (Hulu), (Youtube), BBC iplayer......., TV TV.
10... 2. OTT(over the top), ( 2,600 ) ( 2,200 ). OTT (Netflix) (Hulu),, OTT.,. OTT.,, ( ). OTT TV
11, (UX) (UI). OTT (time shift, device shift).,. 3. 5 13 49 1., 1 32.0% 91.0% 1., PC 46.2%, 42.6%, PC TV. PC TV PC. PC PC PC 80%.,, TV, PC, PC
12. 58.1%, TV 50.4% (1+2+3 ). 1 TV 32.7%. TV 49.9% TV. UCC TV PC TV,. 90.2%, 7.1%, ( ) 2.7%. 41.9%, (67.3%), (66.6%) 1+2+3. 21.7% N,. PC, TV 13% (58.5% 45.5%), 13% (41.5% 54.5%). PC 16%, TV 1%. 24.7%
13. 4...,.,. OTT. OTT OTT.,..
14. 1),..,..,. KT TV Level3., OTT, OTT.,,.,.
15 ( 2012 1 ), ICT,,,.,,,. 2). NBCU OTT. NBCU NBCU (vertiacl foreclosure), Hulu OTT NBCU. FCC OTT. VOD ITV, Channel4, BBC Project Kangaroo. 09 Project Kangaroo BBC, ITV, Channel4, Channel5, BT, TalkTalk, Arqiva
16 7 TV Youview Enterprise Act 2002. OFT(Office of Fair Trading) Project Kangaroo Youview (aggregating) TV.. 92 PAR(Program Access Rule) MVPD. OTT OTT Only. DMB,.. OTT OTT. 3)
17.. 30. VCR,.. 12 2 Aereo Aereo,. PC ivi TV.....,.
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20,... BBC iplayer..,,,,,.
1 21 1, PC, TV,,. PC. PC TV, PC., TV, IPTV, DMB ( ).,,.. nielsen company 1) 12 8 1 6,400 270 7. TV PC 42% TV PC 40% TV 1) nielsen(2012. 9. 27)
22. 2) (Netflix), (Hulu), (Youtube), BBC iplayer......., TV TV.. 2) nielsen(2011. 10. 13)
1 23... 2. 3. 4. 5 6. 7.
24 2 IPTV,. 1 (2011),. (2011). IPTV IPTV VOD. (2011). (2006) IPTV TV,. (2006) IPTV TV
2 25,. (2010). VOD VOD. EU VOD,,,,,,,, 7. EU TV VOD VOD. VOD ATVOD(The Association for Television On Demand) ASA(Advertising Standard Authority). ATVOD VOD,,,,,...,,. (2010).,.
26. VOD, TV PC,,, LG TV TV. TV TV, PC. TV,,. (2011) TV, TV. TV TV, TV, /,,,.,.. (2011) TV 4,., TV IPTV ;, IPTV TV ;, TV ;,
2 27 TV,. (2011) TV. 4 10 10, 1. DMB TV,,. (2011) TV TV TV. TV IP. TV,,. TV OS OS. OS,, TV,. TV,,. TV.
28.,.,..,... (2012) TV. TV, LG TV,.,, 11 4 TV. TV,, 3. TV, UI.,, TV
2 29.,.,.. 2. Little, V.(2008) 89 TV (Television Without Frontiers Directive, TVWF Directive) 07 (Audiovisual Media Services Directive, AVMS Directive). AVMSD AVMSD.. Vanwagner, A.B.(2011)..,, DVD,.
30,,, MVPD..,. (backstop). Onay, I.(2009) EU. Onay, I.(2009) TV. AVMS TV.,. Sithigh, D.M.(2010) AVMSD. ATVOD ATVOD, PCC
2 31, ATVOD independent mobile classification board(imcb).. TV, snack TV walled garden. TV. ATVOD notification fee.
32 3 1,, OTT(Over-the-Top). (Non-linear) (linear packaging) IPTV. * * *,, (Clip).,,, SNS in,. TV, PC,,. 3 1 OTT Content Platform Network Device Clip Web Sites App SNS Podcast IP TV PC
3 33 ( ) SW.,,.,,,. 3 1 + + + + : Hulu, TV Everywhere : Pooq, Tving : Fios TV : KT TV, SKT, LGU+ :,, OTT : daum tv, naver N, TV, TV :,, N :, LG TV N,,,.,.., OTT,. PwC(2012) 2012 4,750
34 2016 6,020, 200 310. 3 2 ( : ) 1: 1) TV (Television advertising), (Radio), (TV Subscriptions and license fees). 2) TV (, TV, OTT ), (,TV ), TV(mobile TV). 3),, ( ), ( ), ( ), (, ). 4) TV, TV(,, IPTV), TV(, ). VOD, PPV, OTT 2: 1) TV (Television advertising), (Radio), (TV Subscriptions and license fees). 2) TV OTT (, TV ), TV. 3) ( ) ( ). 4) TV : PwC(2012)
3 35 2012 56 2016 74, 7 10. 3 3 ( : ) : PwC(2012. 6),,,.,..
36 2 C, P, N, D OTT,,,. BBC, 1 (Comcast), OTT Pooq Conting, 1 CJ Tving. Hulu, Neflix, Amazon YouTube, TV daum TV. Verizon KT, Apple, Google, MicroSoft,. 1.,.,., 3),. VOD, 3) 0.99 30% IAP
3 37 Hulu.com. 3 VOD (Pooq) CJ Tving... BBC BBC 2007 12 OTT (iplayer). BBC (Usage Report) 2012 5 TV (daily request) 80, TV 1 3,900. 2011 3 31 1 41% BBC Online. 4), BBC TV 7. 6.99 49.99, BBC1, BBC2, BBC3, BBC4, CBBC, CBeebies BBC TV ITV1, ITV2, ITV3, ITV4, Channel 4, E4, More 4, Film 4, Channel 5. BBC OTT (Project Barcelona) 4) Generator(2012. 8), Over the Top(OTT) Internet Television, Digital Media Insight.
38. BBC BBC Worldwide itunes BBC 1.89 TV,. 5) BBC Worldwide,,,, 16. 2011 7,. 10 ( 70 ) BBC. M&A BBC TV, TV,,. BBC iplayer, TV, Wii, PlayStation 3, Xbox 360, Android, ios, Nokia N96 phone, BlackBerry. BBC 2011 6 Smart TV, TV Sony Entertainment Network iplayer. view, Virgin Media, FetchTV, BT Vision, Freesat, Freeview TV/ IPTV. BBC 4 (BBC, 4, 5, itv PLC) 3 (BT, Arqiva, TalkTalk) OTT YouView, IPTV Canvas 5) (2012. 6. 29)
3 39. 3 2 BBC TV 3view, Virgin Media FetchTV, BT Vision Freesat, Freeview Televisions and Blu-ray players Digital media receivers, Sky : http://en.wikipedia.org/wiki/iplayer Wii PlayStation 3 Xbox 360 Android devices ios devices Nokia N96 phone BlackBerry devices Additional mobile devices BBC Channel4, itv Kangaroo 6), VOD. BBC.. (Comcast), 2011 196, 2,234. 7) 2011 9 NBC Universal 51% NBC Universal TV. xfinity, OTT. 6) Hulu 7) (2012. 2. 29)
40 2009 12 Xfinity TV ( ), 2011 2 xfinity TV App( ). (cord-cutting) (cord-shaving) OTT. OTT xfinity TV online. 2009 12, 3,300, 3 5 TV, xfinitytv.com ios xfinity TV. online exclusive 29.99 (80 ), 39.99 (160 ), 84.99 (200 ). 2012 2 4.99 Xfinity Streampix, TV VOD, PC,,, N. 800 1,500 TV, NBCU, Disney, Sony. 7.99. xfinity TV xfinitytv.com ios xfinity TV, Xfinity Triple Play TV,,, 4.99. 8)9) 8) Comcast TV(Xfinity TV), (Xfinity Internet), (Xfinity Voice) 3, (Xfinity Double Play) (Xfinity Triple Play)
3 41 M&A MTV, Discovery, CNN, Comcast Network, Comcast SportsNet, SportsNet New York, MLB Network, Comcast Sports Southeast, E! Entertainment, NBC Sports Network, The Golf Channel. 4.99 Xfinity Streampix,, NBC. 2012 1 10. 10). (Conting) KBS, imbc, SBScontentsHub, MBC, KBS, SBS, EBS 2009. 3, DRM-Free PC PMP, 3. 24, 13,500 9) XFinity Streampix Disney Family Movies On Demand( 5.99 ), WWE Classics On Demand( 7.99 ), Howard TV On Demand( 10.99 ), Too Much for TV On Demand( 14.99 ), here! Gay Television On Demand ( 7.99 ), Bollywood Hits On Demand( 12.99 ), Filipino On Demand( 7.99 ), The Jewish Channel VOD (comcast.com) 10) KISA(2012. 3. 6)
42,.,, 20GB 12,500, 50 GB 35,500. 3 3 (2012 7 ) : conting.imbc.com 24 3 3 24 13,500 30 (15,000 ) 90 (40,500 ) 180 (76,500 ) 360 (144,000 ) 30 (9,900 ) 20GB 12,500, 180 50GB 35,500, 360. (Pooq) 2011 10 MBC (Pooq). Pooq 1 2012 9 KBS, SBS, EBS N VOD. Pooq, 100 7. 400 10
3 43 Tving. 11), VOD, 3., 1,900, 3,900, 4,900. 3 4 Pooq ( / ) ( / ) KBS, MBC, SBS, EBS, SO PP 40 3,900 1,900 VOD 9,900 3,900, VOD 11,900 4,900 : www.pooq.co.kr M&A (pooq) TV tv. 12), TV. 13) 14) TV OTT. 11) (2012. 11. 5) 12) 13) (2012. 7. 20) 14)
44,.. CJ Tving 1 CJ 2010 6 OTT (Tving) PC, PC TV. MBC, KBS, SBS 200 5 VOD,,,, App. TV,. 1 200, IBC 2011. 15),,,,,. 5 200. 1) 30, 2) 30, TVN, TV, 3) (, VOD, ). 15) (2012. 1. 30)
3 45 3 5 (2012 7 ) 5,000 + 200 15,000 + VIKI Spice 3,000 4,000 4,000 : www.tiving.com, tving GSL, SPOTV,,, UFC,, SBS,, MBC Game,, ASN, J Golf 17 CNN, KBS World, Travel Channel, CCTV News 21 South Asia,,, 2012. VOD,,,. 16). CJ Mnet, TvN 2012. 17) CJ CJ E&M (tvn, Mnet,, OCN, ).. 2012 1 Tving Air,,, SNS,,,, tving (SDK, API) 16) (2012. 6. 27) 17) (2012. 2. 16)
46. SDK, API. 18) CJ. 1 OTT,.,.. 2. OTT,,.,. ( ),. 18)
3 47,. OTT OTT. OTT,.. 3 6 OTT Netflix Amazon Hulu itunes Vudu CinemaNow Blockbuster Crackle YouTube TV.com Zune PlayStation Network Disney Online Movies : SNL(2012). (Hulu) NBC Universal, ABC Disney, News Corp 2007 3 OTT (Hulu). YouTube, Netflix
48 OTT, OTT. Hulu Hulu 7.99 Hulu Plus. Fox, NBC, ABC TV www.hulu.com PC. Hulu 2 6 253.7 Youtube 2. (Hulu Plus) 7.99 PC,,, TV Hulu. Hulu Plus Hulu TV., Hulu SD, Hulu Plus HD. Hulu 2011, 60% 4 2, 150. 19)20) (Hulu Plus) 2012 4 200, 2012 Hulu. 21) 2011 2012 Hulu, TV. 1) NBC Universal, Lionsgate, Endemol, MGM 350 (Producers and distributors), 2) ( Hulu Original Series), 3) 19) theverge.com(2012. 1. 15) 20) gigaom.com(2012. 6. 12) 21) Generator(2012. 8)
3 49 (Hulu Exclusive). 2011 1, HDFilms The Morning After, 8 A day in the life. 22) 3 7 Producers and distributors Hulu Original Series Hulu Exclusive NBC Universal, Lionsgate Endemo, MGM ABC, News Corporation Viacom, Sony Pictures Time Warner : www.wikipedia.org/hulu The Morning After(2011-present) A Day in the Life(2011-present) Battleground(2012-present) Spoilers(2012-present) Up To Speed(upcoming) Spy(2011 US Only) Misfits(2011 US Only) Whites(2011 US Only) The Booth at the End(2011 US Only) Mongrels(2011 US Only) Rev.(2011 US Only) The Yard(2011 US Only) Hulu, 2011 9. Hulu 2011 9,. 2012 6, Hulu 800, TV 6,900 ( ). 23) M&A Hulu OTT,,. 22) (2012. 3. 22) 23) Generator(2012. 8)
50 3 8 FOX, NBCUniversal, ABC, The CW, Univision, Criterion, A&E Networks, Lionsgate, Endemol, MGM, MTV Networks, Comedy Central, National Geographic, Digital Rights Group, Paramount, Sony Pictures, Warner Bros. TED 350 : www.hulu.com PC :,, /, Nintendo 3DS : MS Xbox 360, PS3, Wii TV/ :, ViZio,, LG,,,,, Dynex, Denon, Marantz : Loku, TiVo, WD, RCA, Netgear, Funai Johnson & Johnson, McDonald s, Visa, Pepsi, Nestle, Microsoft, GEICO, Target, Verizon Wireless, Sprint, Purina, Nissan, Toyota, Honda, State Farm, Allstate, Unilever and Procter & Gamble 1 Hulu 2011 5.1 ( 4.49 ), 2,700 OTT. OTT, Hulu. Hulu Comscore(2012. 6),. 2011 Hulu, Hulu 5 20.. (Netflix) 1997 2012 1 2,600, 1, 2 TV Comcast TWC
3 51 (2011 ) 2 2 1 2. 7.99 TV 800 PC, TV,., (DVD ). Facebook, Twitter SNS 2,. 3 9 2007 2008 2009 2010 2011 ( ) 7,479 9,390 12,268 20,010 26,253 ( ) 12,053 13,647 16,703 21,626 32,046 ( ) 7,862 9,102 10,793 13,574 20,399 ( ) 918 1,215 1,919 2,836 3,761 : IR Watch Instantly 7.99 TV 800 PC, TV,. DVD + DVD 9.99, DVD 7.99, + DVD 15.99 2011 7 6. 2012 3 Netflix DVD 740, DVD 270 1,910 70%. 24) 24) Generator(2012. 8)
52,,, DVD. 2012 1,. M&A (CBS, NBC ) (Paramount Pictures, MGM, Lions Gate Entertainmen, Time Warner, Universal Pictures, Sony Pictures, 20th Century Fox, Disney, Warner Bros) 200, 2012 Staz. PC MS,,, Apple, BarnsnNoble, Insignia, LG Electronics, Logitech, Microsoft, Nintendo, Panasonic, Philips, Samsung, Seagate, Sharp, Sony, TiVo, Viewsonic, Vizio, Western Digita,,, TV 200. D-Link, Boxee Box, Popbox, Roku. 25) OTT. 2011 7, DVD OTT 2011 3. 2011 9, 2012 18, 2012 37 25) http://en.wikipedia.org/wiki/netflix
3 53.,..( : Staz 26) ). (Amazon Instant Video) (Amazon Instant Video) 2006, 100,000 TV. Amazon Instant Video PC, TV,,, Kindle Fire Apple Android,. Amazon Prime Instant Video Amazon Prime ( 79 ) 13,000 Amazon Instant Video, Amazon Prime 700 800. 27) OTT Amazon Instant Video Amazon Prime Amazon Instant Video 3, 15. Amazon Prime 79, 2 3 Amazon Instant Video PC,, TV, 200 26) / (Starz) 3 3, 27) Generator(2012. 8)
54. 17,000 100,000 TV CBS, Fox, NBC Universal, Sony, Warner Brothers, PBS, ABC-Disney, Viacom, MGM.. Amazon Studio, People s Production Company. Warner Bros. Amazon Studio. M&A ABC, NBCU, Viacom, BBC America, Sony, Travel Channel, Warner, PBS, National Geographic, IFC Films, Vivendi, 2012 2, MTV, Comedy Central, Nickelodeon Viacom.,, TV &. Panasonic, Samsung, Sony HDTV, Panasonic Sony Nine Blu-ray, TiVo Digital Video Recorders(DVR) 5, Roku, Sony 4 (Bravia Internet Video Link ). Kindle Fire, 2012 6, Amazon Kindle Fire ipad,,., 2012 4 Sony PlayStation 3, 2012 5 Xbox 360
3 55., Xbox, Xbox. 28). (YouTube) YouTube 2005 2006 Google Inc. Comscore 2012 5 1 8 1 5 ( ). 176, 1 8 (472.7 ). 3 10 Top 10(2012. 5 ) Property ( ) ( ) ( ) Total Internet: Total Audience 180,503 36,556,792 1,315.3 1 Google Sites 151,656 17,618,391 462.7 2 Yahoo! Sites 57,762 845,401 77.7 3 VEVO 48,258 653,656 57.5 4 Microsoft Sites 44,356 490,942 42.7 5 Facebook.com 44,310 246,972 24.0 6 AOL, Inc. 39,627 569,268 60.5 7 Viacom Digital 39,199 433,530 53.8 8 NewsDistributionNetwork,Inc. 34,246 286,801 86.8 9 Amazon Sites 27,158 96,733 21.9 10 Hulu 25,689 887,812 253.7 : Comscore(2012. 6) 28) Generator(2012. 8)
56 YouTube, in-stream. YouTube CPM(Cost Per Mile: 1 ), Citi, YouTube, CPM,. 29) 3 11 YouTube 2010 2011 2012 ( ) 808,392,000 929,651,000 10,505,006,000 CPM $1.02 $1.43 $1.61 8.25 13.28 16.95 Revenue Share YouTube 1(A) Revenue Share YouTube 2(B) 4.12 6.64 8.48 1.32 2.12 2.71 YouTube (A) + (B) 5.44 8.76 11.19 : Citi Investment Research and Analysis; (2011. 5. 8) YouTube TV, 30, 48., 3 5. 30) Youtube 29) (2011. 5. 2) 30) Generator(2012. 8)
3 57. 2011 5 3,000, YouTube 6,000. YouTube 2012 4 Sony Pictures Entertainment, Warner Brothers, Universal Pictures, Walt Disney Studios, Paramount Pictures. YouTube 6 5, Twentieth Century Fox. 2011,, Jay Z,, WSJ, Hearst Magazines. 2011 11 2012 19 100, 1. 31) WIGS 2012 5,.,. 2011 4 YouTube Live. YouTube, TV OTT. M&A YouTube Google Play Movies Android. 2012 6 YouTube Android 4.0 31) (2012. 1. 20)
58 Android, Google YouTube Android. YouTube Google TV. YouTube YouTube Apple.... (Daum) Daum 2006 Daum tv,. Daum tv VOD TV. TV KBS, MBC, SBS, EBS, TvN, Onstyle,, XTM, CBS, MBN VOD. Daum 2012 4 TV DaumTV TV DaumTV+ ( 199,000 ). Daum 2011 3, TV ( : 38.5%, 38.5%, 23%) DaumTV, (Roku), (Boxee). 32) Daum TV Daum PC TV,,,, VOD, TV. 32) (2011. 3. 13)
3 59 Daum OTT, Daum TV. VOD.. Daum,.,. 33) Daum., Daum. Daum tv.,,. 3. 33)
60,.,, ios,, itunes.. (Apple) OTT OTT TV itunes App Store N.,,, HW,, SW. 67%,, SW 10% (2011 ). SW,,,. 2 6 1, 90%. 5 500, Mac ios 1 2,500, ios6 2. 34), OTT TV. 34) (2012. 10. 24), itworld.com (2012. 10. 24)
3 61 TV. 2007 2009 TV (299 ),. ABC, FOX YouTube, Netflix, KMB tv, NBA.com, Flickr TV, 3 TV 2 AP A4 A5, UI 1080P. TV. M&A TV TV, Lion Gate, Sony Pictures, Walt Disney, Paramount, Warner Bros. 5. 35) itunes Match itunes,, itunes Match. CP, CP. 2007 2009 TV (299 ),. 36) 2010 9, ABC, FOX YouTube, 35) (2012. 3. 16) 36) (2011)
62 Netflix, KMB tv, NBA.com TV, TV. (IAP). NBC, Universal Music Group., App Store App 30% (IAP).. (Google) 2012.3,, Google Music, Google Books, Google Movies Google Play. Google Play,. IT Wired Google Play, ( ). 37),. TV OS 37) (2012. 3. 20)
3 63 2010 10,, TV. TV TV. 2010 TV, 2012, LG, Top 3 TV UI TV. Google I/O Nexus Q( 300 ). Nexus Q TV. NexusQ Google Play TV,.,,, Rdio, MLB.TV NBA,. 38) NexusQ interactive. M&A 2010 10, TV TV.,, TV YouTube, 2.0. TV IP, /LG/ TV Google TV 38) itworld.com(2012. 6. 29)
64. 2011 MTV ESPN, CNN,,, Universal, Sony Pictures, Warner Bros, Disney, 1. MGM, 600 Google Play, Paramount Pictures. OS (Fragmentation)., HTC, LG, Acer OS, UI., UI,. TV. AFA(Anti Fragmentation Agreement), AFT(Anti Fragmentation Tool). 39) 2012 Google I/O PC 7(Nexus 7) 40) 39) (2012. 1. 11) 40) Asus. 1280X800 7, ARM. 10.45mm 340g
3 65 199, OS, OS.. (MS) 2006 11 Xbox, Xbox 360 Xbox Live TV,,, SNS. Xbox 360,,, TV, XBox. XBox Kinect, 3D.. Xbox 360 TV,,,, Bing N XBox 360. 41) XBox 360 2012 4 6 6, 3.7, 2.1. 42) XBox 41) (2012. 8. 16) 42) (2012. 5. 1)
66. 1 2011, XBox Live 26 TV. 5 Xbox 360 400 FiOS TV, Xbox 360. Xbox 360 Xbox live gold, Hulu Xbox 360. BBC Xbox 360 iplayer,. TV, 2011 TV VOD TV. N, TV. TV Evolution Kit. TV, TV., TV UI. TV,, DLNA
3 67, All Share. TV. 43) 2007 TV Internet@TV,,, 2009 YouTube, Flicker, USA Today, ebay, 2010 3 107. TV.,,. 120 1,000. M&A 2011 5 IPTV Bigpond TV TV IPTV. NHN,, SK TV IPTV TV. 2012. 6, TV OTT 4, 44) TV. TV 5 TV, TV 90%. SO 43) (2011) 44) (2012. 6. 11)
68. 45) 4.. (Verizon) 1 2010 11, IPTV 10 VOD 3 FlexView. 2011, XBox Live 26 TV.,,, xfinity, mspot ( ) Viewdini., in. Viewdini,,,. 46) DVD. 6 Redbox DVD 1, OTT+DVD 16.98. 47) 45) (2012. 5. 7) 46) (2012. 6. 1) 47) (2012. 2. 7)
3 69 M&A 2011.11, XBox Live FiOS TV, 26 TV. 5 Xbox 360 FiOS TV, Xbox VOD FiOS TV. 48) TV FiOS TV. 49). KT KT 2011 4, PC TV tv now. olleh tv now olleh, olleh 300 VOD 58, VOD. App tv now,,. olleh tv now olleh, TV, 5. LTE tv LTE 3 (2 )., TV, 2 2. 48) (2011. 12. 29), 49) SNL(2012)
70 3 12 olleh tv now TV 5,000 2,000 : http://tv.olleh.com (LTE) 3G, LTE tv + LTE + olleh tv,, olleh tv Skylife +TV+ olleh tv, olleh tv Skylife, olleh tv now VOD. VOD 30 now, CJ E&M.,,,, /TED Talks,,, /. olleh tv now 58 3 4 olleh tv now VOD : http://tv.olleh.com
3 71 3 5 olleh tv now : olleh tv now, KBS, EBS JTBC, Channel A, TV, Mnet, OnStyle, Storyon. M&A olleh tv now OS ios. 3 13 olleh tv now OS Android ios K, S2, S, HD,, S, EVO 4G Plus, Atrix, STEEAK, VENUS, Z, x,, TAKE, TAKE, VEGA NO5, TAKE4 : olleh tv now ipad, K-PAD,, Flyer(Express)
72 3 OTT ( 2,600 ) ( 2,200 ). OTT PC TV. OTT (Netflix) (Hulu),, OTT. OTT..,. OTT. BBC, Comcast, CJ OTT. BBC iplayer OTT. BBC, OTT
3 73. Comcast OTT. 1 CJ VOD tving,. VOD ( ). 3 6 OTT : BBC, Comcast, CJ OTT.,
74 3 7 OTT : Hulu, Netflix. Amazon OTT 79.. Youtube 100,, WSJ. Daum OTT,
3 75 3 8 OTT : Amazon, Youtube, Daum K. TV. OTT TV, (UX) (UI)., PC, TV HW ios SW(iTunes, App Store, icloud).,,, HW N. Android OS HW, OTT.
76 3 9 OTT : Apple, Google OTT (time shift, device shift).,.
4 77 4 1..... N.,,,. 2012 10 31 11 7. 5 13 49, 1.
78.,, 1,000. 4 1 13 49 1 5 1,000,, 2012 10 31 11 7 50.9%, 49.1%, 20 15.9%, 20 24.7%, 30 29.3%, 40 30.1%.,,,, 4 2. 4 2 ( ) (%) 1,000 100.0 509 50.9 491 49.1 13 19 159 15.9 20 247 24.7 30 293 29.3 40 301 30.1 468 46.8
4 79 ( ) (%) 150 15.0 112 11.2 130 13.0 71 7.1 69 6.9 235 23.5 660 66.0 105 10.5 236 23.6 54 5.4 508 50.8 70 7.0 88 8.8 / 44 4.4 200 140 21.6 200 175 27.0 300 113 17.4 400 84 13.0 500 52 8.0 600 77 11.9 / 7 1.1 10 89 25.3 10 71 20.2 20 50 14.2 30 57 16.2 40 30 8.5 50 55 15.6,. TV, PC,, PC, PMP, PDA
80, 4 ( 5 ) 22.7%. 4 1 ( : 1,000,, %) 평균 : 4.38 개보유 * (0 ) TV(89.8%), PC(76.6%), MP3 (65.7%), (55.8%) PC 23.5%. 4 2 ( : 1,000,, %)
4 81 83.6% 88.6%. 4 3 ( : 1,000, : %) 2 1.., 1 32.0% 91.0% 1. PC (34.8%) (35.1%).
82 4 4 ( : %, ( ): ), 10 37.9%. 4 3 ( ) 1 1 4 5 1 2 3 1 1 ( : %) 2,356 32.0 13.7 26.6 18.7 9.0 100.0 10 322 37.9 14.6 22.7 14.0 10.9 100.0 20 585 33.5 14.9 28.4 15.7 7.5 100.0 30 722 30.6 13.7 27.8 18.0 9.8 100.0 40 727 29.7 12.2 25.6 23.8 8.7 100.0 * 2 1.
4 83. 4 5 ( : %, ( ): ) 비이용자 IPTV 케이블TV 위성 유료방송 2개이상 (129) (210) (397) (24) (205) 38.2 33.9 29.0 30.4 27.6 25.4 21.3 23.9 10.4 15.3 18.6 16.9 10.0 14.4 17.7 11.6 16.2 5.1 33.9 14.6 23.6 17.5 10.45.0 1 주일에거의매일 1 주일에 4~5 일 1 주일에 2~3 일 1 주일에 1 일이하 거의이용하지않는다.,.. 4 6 ( ) ( : %, ( ): ) 전체 스마트TV PC/ 노트북 스마트폰 태블릿PC (989) (155) (859) (916) (213) 22.5 21.0 25.5 25.4 21.5 23.7 29.0 28.4 26.8 21.9 15.4 15.5 12.7 6.2 11.0 9.7 11.9 8.1 2.7 5.8 6.5 6.5 9.4 2.4 4.9 18.1 23.2 26.3 12.7 6.65.6 4.7 2.42.3 5.5 4.2 5.3 3.4 4.7 0.6 30 분미만 30 분 ~ 1 시간미만 1~2 시간미만 2~3 시간미만 3~4 시간미만 4~5 시간미만 5 시간이상 거의이용하지않는다
84. 4 7 ( ) ( : %, ( ): ) 전체 스마트TV PC/ 노트북 스마트폰 태블릿PC (989) (155) (859) (916) (213) 23.5 24.4 22.5 21.5 21.1 21.9 18.3 19.1 15.9 19.7 18.1 14.9 15.5 13.5 12.2 12.8 10.3 11.6 12.2 7.8 7.5 7.1 3.8 5.9 7.0 3.5 5.6 6.5 17.9 18.9 20.3 15.9 10.2 7.0 4.0 6.0 6.8 3.5 3.8 1.9 30 분미만 30 분 ~ 1 시간미만 1~2 시간미만 2~3 시간미만 3~4 시간미만 4~5 시간미만 5 시간이상 거의이용하지않는다, 1 2, 1, 2. TV 1 2, 2 3. PC 1 2, 1 2 2 3, 30 1, 30. PC 30 1 1 2., IPTV 1 2 (28.0%), 30 1 (28.6%), 2 1 2 (30.1%), TV 30 2. 30 1 (27.5%).
4 85 4 8 ( ) ( : %, ( ): ) 비이용자 IPTV 케이블TV 위성 유료방송 2개이상 (129) (210) (397) (24) (205) 28.6 30.1 28.0 23.2 23.7 23.3 24.8 19.6 20.9 21.4 16.0 14.7 12.9 13.5 8.0 4.2 7.1 11.0 6.9 1.8 4.9 6.5 10.7 5.4 1.6 6.6 4.4 4.4 5.4 3.8 15.9 27.5 24.7 12.7 4.4 4.8 2.8 1.8 6.0 6.0 30 분미만 30 분 ~ 1 시간미만 1~2 시간미만 2~3 시간미만 3~4 시간미만 4~5 시간미만 5 시간이상 거의이용하지않는다, TV 30 (23.1%), 2 1 2 (21.5%), IPTV 30 2., 1 2 (22.3%). 4 9 ( ) ( : %, ( ): ) 비이용자 IPTV 케이블TV 위성 유료방송 2개이상 (129) (210) (397) (24) (205) 21.5 23.1 19.6 20.7 18.3 19.1 19.1 17.1 19.6 19.0 15.6 19.6 16.1 11.8 18.9 12.2 13.9 10.4 8.9 8.3 5.4 7.1 8.9 6.8 3.6 4.9 2.5 5.3 7.1 6.4 5.2 17.5 18.7 22.3 15.1 10.4 3.2 3.8 6.8 6.0 30 분미만 30 분 ~ 1 시간미만 1~2 시간미만 2~3 시간미만 3~4 시간미만 4~5 시간미만 5 시간이상 거의이용하지않는다
86., PC 46.2%, 42.6%, PC TV. PC TV PC. PC PC P C 80%.,, TV, PC, PC. 4 10 ( : %).
4 87 59.5%. PC 47.6%. 4 11 ( : %, ( ): ) (71.9%) (71.6%) (1+2+3 ). (MBC, KBSi, SBS) VOD (Conting, Pooq, Kplayer), Tving VOD ( TV, ). 63.1%, 39.5%.
88 4 12 ( : %, ( ): ) 방송프로그램및영화제공사이트웹하드토렌트포털사이트기타 71.9 63.1 80.3 71.6 69.1 70.2 68.670.8 1+2+3 49.0 순위à 46.3 39.5 36.7 29.4 26.8 29.0 24.9 26.8 22.1 23.9 19.1 16.5 17.8 1순위à 11.7 7.3 4.3 4.6 67.0 77.6 73.3 72.1 68.0 65.0 53.2 38.9 38.6 30.4 32.5 29.4 26.4 20.8 18.3 14.712.8 11.2 6.1 2.6 1.6 1.4 4.2 2.0 전체스마트 TV PC/ 노트북스마트폰태블릿PC (923) (188) (831) (789) (197). 58.1%, TV 50.4% (1+2+3 ). 1 TV 32.7%. TV 4 13 ( : %, ( ): ) TV 방송프로그램전체 TV 방송프로그램일부영화뮤직비디오인터넷방송 UCC 기타 73.2 70.6 65.7 63.4 58.1 57.2 50.4 49.9 49.9 48.5 1+2+3 45.9 43.0 44.6 45.1 42.0 41.5 42.3 44.3 43.7 순위à 36.7 37.7 35.6 32.7 31.5 31.9 31.8 33.2 31.5 29.8 28.1 27.2 29.8 27.0 22.8 23.5 23.8 24.7 27.2 16.0 14.6 15.1 17.6 12.2 14.913.9 13.6 1순위à 14.8 11.9 9.7 8.7 8.0 6.6 7.4 8.9 3.4 3.8 9.2 7.2 2.9 4.0 3.8 1.9 4.1 5.3 2.6 2.2 2.3 1.7 2.6 2.1 전체스마트 TV PC/ 노트북스마트폰태블릿 PC (1,000) (213) (908) (1,000) (235)
4 89 49.9% TV. UCC TV PC TV.. 1, (64.4%), TV (49.2%), imbc(44.9%), TV(43.9%), TV(37.4%). 4 14 ( 10 ) ( : 1,000, %),, TV 20 30, (imbc, SBS, KBSi) TV 40, TV TV 10 20.
90 4 4 ( 10 ) ( ) TV imbc TV TV SBSi TV KBSi ( ) ( : %) (pooq) 1,000 64.4 49.2 44.9 43.9 37.4 32.3 31.7 31.4 20.3 18.6 509 63.7 51.9 46.0 46.6 43.6 31.8 32.8 32.8 18.9 18.3 491 65.2 46.4 43.8 41.1 31.0 32.8 30.5 29.9 21.8 18.9 10 159 64.8 43.4 29.6 37.1 45.9 17.6 37.1 18.2 31.4 20.8 20 247 66.8 55.9 33.6 36.4 42.1 21.1 32.0 21.1 21.9 23.5 30 293 66.2 52.9 48.8 44.7 31.1 35.5 26.6 32.1 17.4 16.0 40 301 60.5 43.2 58.5 52.8 35.2 46.2 33.6 46.2 15.9 15.9, PC (55.1%), (50.2%), PC(8.5%), TV(6.1%). 4 15 ( : 972,, : %) PC
4 91. 35.3%, 53.5%, 11.3%. 4 16 ( : 845,, : %) 이용비중 35.3 53.5 52.0 애플리케이션을통한시청 11.3 48.0 웹사이트를통한시청 웹사이트를통해시청 애플리케이션을통해시청 웹사이트와애플리케이션모두를통해시청 * / 4 17 PC ( : 173,, : %) 이용비중 36.9 50.3 49.1 애플리케이션을통한시청 12.8 50.9 웹사이트를통한시청 웹사이트를통해시청 애플리케이션을통해시청 웹사이트와애플리케이션모두를통해시청 * PC /
92 52%, 48%. PC 36.9%, 50.3%, 12.8% 50.9%, 49.1%. PC,.. 90.2%, 7.1%, ( ) 2.7%. 4 18 ( : 972, : %) 90.2 정액제형태 69.7 패키지 7.1 2.7 30.3 정액제 무료로만이용건당결제정액제이용 ( 패키지 ) 4,000. 1100 3000 32%
4 93 1,000 31.7%.,. 4 19 ( : 315, : %). 41.9%, (67.3%), (66.6%) 1+2+3. 21.7% N,., 5.5%, (63.6%), (61.8%)., 1
94 (36.0%) (34.5%).. 4 20 1 순위 1+2+3 순위 1 순위 1+2+3 순위 만족이유 (N=419) Mean (5 점척도 ) 3.38 불만족이유 (N=55) 내가시청하고싶은시간에이용할수있어서 27.7 67.3 콘텐츠이용중끊김현상이자주발생한다 23.6 63.6 무료로이용할수있는콘텐츠종류가많아서 36.0 66.6 만족 41.9 이용요금이비싸다 34.5 61.8 원하는콘텐츠 / 프로그램이있어서 11.9 51.3 스트리밍 / 다운로드속도가느리다 16.4 56.4 방송 / 동영상콘텐츠이용이편리해서 11.7 41.3 콘텐츠화질이좋지않다 7.3 32.7 저렴하게방송 / 동영상콘텐츠를이용할수있어서 6.7 25.5 보통 52.6 이용하고싶은콘텐츠 / 프로그램이별로없다 5.5 27.3 여러기기에서시청할수있어서 특별한이유없다 기타 5.5 21.7 0.5 0.5 0.2 불만족 5.5 전반적만족도 (1,000) 초기가입및설치과정이복잡하고불편하다 다양한기기에서이용할수없다 서비스이용방법이복잡하고불편하다 7.3 21.8 3.6 12.7 1.8 12.7. 1.4%. (66.1%), 62.4%, 51.1% (1+2+3 ).
4 95 4 21 ( : 1,000, : %) 4 22 ( : 986, : %) 59.6% (39.9%), (36.3%) (60.0%)., 3,100 5,000 (31.2%), 3,000 38.4%, 5100 29.5% 6,200.
96 4 23 ( ) ( : 986, : %) 평균 : 6,210. 1, TV (58.8%), (43.8%), (36.1%). 4 24 ( : 313, : %)
4 97 2.. PC PC TV 58.5% PC (39.9%)., 10 20 PC, 30 40 TV. 4 25 PC, ( : %) 사례수 일반방송 인터넷방송 / 동영상 TV/ 스마트 TV 스마트 TV PC/ 노트북 전체 (1000) 58.5 1.6 39.9 성별 남성 (509) 여성 (491) 57.3 59.6 1.6 1.6 41.1 38.7 10 대 (159) 47.4 1.1 51.6 연령 20대 (247) 30대 (293) 51.0 60.6 0.9 2.2 48.1 37.2 40 대 (301) 68.3 1.9 29.7. PC PC, TV. PC, 32.7%, 24.4%, 42.9%.
98 4 26 PC, ( : 1,000, : %) 42.9 24.4% 32.7% 0.7 0.7 1.1 1.3 2.8 3.1 5.7 5.9 3.1 5.4 6.6 8.3 2.8 5.0 1.7 1.5 0.6 0.8 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 감소 증가 PC TV 45.5%, TV 2.6%, PC 24.0%, 24.7%, PC 3.2%. TV. 10 4 27 PC, ( : %) 사례수 일반방송 인터넷방송 / 동영상 TV/ 스마트 TV 스마트 TV PC/ 노트북스마트폰태블릿 PC 전체 (1000) 45.5 2.6 24.0 24.7 3.2 성별 남성 (509) 여성 (491) 44.1 46.9 2.4 2.8 25.3 22.5 24.4 25.1 3.7 2.6 10 대 (159) 35.7 1.2 23.4 37.5 2.1 연령 20대 (247) 30대 (293) 36.6 47.8 2.5 2.7 31.1 23.7 26.5 21.6 3.3 4.3 40 대 (301) 55.8 3.4 18.6 19.5 2.6
4 99, 20 PC. TV.. PC /, PC, TV 13% (58.5% 45.5%), 13% (41.5% 54.5%). PC 16%, TV 1%. 24.7%. 4 28 PC /, ( : 1,000, : %) 스마트폰 / 태블릿 PC 구입전 스마트폰 / 태블릿 PC 구입후 TV/ 스마트 TV ( 일반방송 ) 58.5 13% 감소 45.5 TV/ 스마트 TV ( 일반방송 ) 인터넷방송 / 동영상시청 (41.5%) PC/ 노트북 스마트 TV 39.9 1.6 16% 감소 1% 증가 24.0 2.6 24.7 3.2 PC/ 노트북스마트TV 스마트폰태블릿PC 인터넷방송 / 동영상시청 (54.5%) 3. N. N
100 N. N,,,, 5 (65.5%), (59.4%), (54.8%), (40.8%), (20.8%)., 20 30, 10 30, 10. 4 6 ( ) ( ) ( : %) 1,000 65.5 20.8 40.8 59.4 54.8 509 61.7 21.0 42.8 54.2 57.0 491 69.5 20.6 38.7 64.8 52.5 10 159 66.0 17.0 40.3 71.7 50.9 20 247 67.2 21.9 43.3 62.3 53.0 30 293 67.2 23.9 45.4 53.9 57.0 40 301 62.1 18.9 34.6 55.8 56.1 N, 56.2%, PC (10.7%).
4 101 4 29 N ( : 1,000, : %) 이용기기 이용기기 ( 상위 3 개 ) ( 상위 3 개 ) 56.2 43.8 10.7 6.0 3.8 22.6 8.5 4.5 데스크탑 PC + 스마트폰 일반노트북 + 스마트폰 TV + 스마트폰 N 스크린이용 N 스크린비이용 스마트폰데스크탑 PC TV. N (, /, TV ), 67.9%, TV (9.3%). 4 30 N ( : 655, : %) 이용기기 이용기기 ( 상위 3 개 ) ( 상위 3 개 ) 67.9 32.1 9.3 8.7 6.1 10.5 8.5 6.1 TV+ 스마트폰 TV+ 데스크탑 PC + 스마트폰 데스크탑 PC + 스마트폰 N 스크린이용 N 스크린비이용 TV 스마트폰데스크탑 PC
102 (, ) 41.8%, 58.2%. 4 31 N ( : 208, : %) 이용기기 이용기기 ( 상위 3 개 ) ( 상위 3 개 ) 58.2 41.8 35.6 9.6 6.7 6.7 9.1 6.7 데스크탑 PC + 스마트폰 태블릿 PC+ 스마트폰 일반노트북 + 스마트폰 N 스크린이용 N 스크린비이용 스마트폰 데스크탑 PC 태블릿 PC 48.3%, 51.7%. 4 32 N ( : 408, : %) 이용기기 이용기기 ( 상위 3 개 ) ( 상위 3 개 ) 48.3 51.7 41.4 15.7 8.6 6.9 4.9 2.7 데스크탑 PC + 스마트폰 일반노트북 + 스마트폰 태블릿 PC + 스마트폰 N 스크린이용 N 스크린비이용 스마트폰 데스크탑 PC 일반노트북
4 103 41.4% PC (15.7%). (, ) 56.7%, PC (16.27%). 33.5%. 4 33 N ( : 594, : %) 이용기기 이용기기 ( 상위 2 개 ) ( 상위 3 개 ) 56.7 43.3 33.5 16.2 8.8 5.9 1.0 1.0 데스크탑 PC + 스마트폰 일반노트북 + 스마트폰 N 스크린이용 N 스크린비이용 스마트폰데스크탑 PC 일반노트북 태블릿 PC 53.1%, PC (6.9%)., PC.
104 4 34 N ( : 548, : %) 이용기기 이용기기 ( 상위 3 개 ) ( 상위 3 개 ) 53.1 46.9 6.9 6.4 3.8 16.4 8.8 7.8 데스크탑 PC + 스마트폰 TV+ 데스크탑 PC 일반노트북 + 스마트폰 N 스크린이용 N 스크린비이용 데스크탑 PC 스마트폰일반노트북 4. Second Screen Second Screen TV (PC,, PC ), 83.9%. 4 7 Second Screen ( ) 898 83.9 16.1 100.0 10 124 86.3 13.7 100.0 20 212 86.8 13.2 100.0 30 275 86.5 13.5 100.0 ( : %) 40 287 78.0 22.0 [100.0,, PC.
4 105 4 35 Second Screen ( : 753, : %) (48.5%) (47.7%) SNS 26%. 4 36 Second Screen ( : 753, : %)
106 66.9%,. 38.8%,. TV TV. 4 37 Second Screen ( : 753, : %)
5 107 5.,. 1 50) EU (Audiovisual Media Services Directive, AVMSD). AVMSD. (TFEU, Treaty on the Functioning of the European Union). TV UGC(User Generated Content). 50) European Audiovisual Observatory(2011)
108, TV.. (electronic communications networks),,. EU. AVMSD (linear) (non-linear). Article 1(1)(e) TV, Article 1(1)(g) (on-demand). AVMSD TV (television-like),.. EU. TV,..
5 109 1. Agcom(Autorita per le garanzienelle communicazioni), 10 AVMSD. AVMSD (Legge comunitaria). Agcom.,. UGC. TV.,..,..,,,..,.,,,,, DVD AVMSD., Agcom
110 TV.,,, TV TV 100,000 ( ) 24.. Agcom (web TV, IPTV, TV) 10 12. Agcom 30. Agcom 30. 2.. EU AVMSD Media Act 2008. Media Act 2008. CvdM, ( ).
5 111 Multimedia Act. Multimedia Act TV. 51).. CvdM AVMSD. Media Act 2008.,,. AVMSD TV TV TV.. CvdM.,.. 51) Media Act 25% NPO(Nederlandse Publieke Omroep: national public media service) CvdM.
112,..,... AVMSD,.. TV (Catch-up-TV services) AVMSD. TV AVMSD.. (online video stores). VOD. AVMSD. CvdM.
5 113 3. 2003 TV ITC(Independent Television Commission). Communication Act 2003 (Ofcom),,. Communication Act 2003,. VOD. Ofcom ASA(Advertising Standards Authority) VOD ATVOD(Association for Television On-Demand). ATVOD VideoNetworks, British Telecommunications(BT), Virgin Media., TV.. ATVOD. ASA,
114. AVMSD. AVMSD,,.. UK Council for Child Internet Safety,,,,. BBFC. EU AVMSD ( ) AVMSD 2015 Communication Act. 4.. 16 (Lander). TV Telemedien. Rundfunkstaatsvertrag(Interstate Treaty on Broadcasting; RStV) Jugendmedienschutz-Staatsvertrag(Interstate Treaty on the Protection of Minors;
5 115 JMStV). (Bund) Telemediengesetz(Act on Telemedia Services; TMG). Preliminary Act on Tobacco, the Gesetz gegen den unlauteren Wettbewerb(Unfair Competition Act; UWG),,,. AVMSD TMG, RStV, JMStV, Preliminary Act on Tobacco. RStV AVMSD.. Kommission für Zulassung und Aufsicht(Commission for licensing and monitoring; ZAK). ZAK Beauftragte fur Programm und Werbung(Commissioner for Programme Affairs and Advertising). RStV telemedia.,. (UWG) UWG. UWG. UWG.
116 (co-regulation). ZAW Deutscher Werberat(German Advertising Council). ( ). Zentrale zur Bekämpfung unlauteren Wettbewerbs,, ( ) Verein fur lautere Heilmittelwerbung, ( ) Selbstkontrolle der Zigarettenindustrie. JMStV( ( ) ),,. 2005 Freiwillige Selbstkontrolle Multimedia-Diensteanbieter(Voluntary Self-Monitoring of Multimedia Providers; FSM) ISP. FSM JMStV. AVMSD (Article 9(1)(g)) JMStV, JMStV,,. AVMSD. ZAW FSM KJM.
5 117 2 1. OTT.,, FCC. FOSI(Family Online Safety Institutue) Cybertipline. CyberAngels, WHOA(Working to Halt Online Absue), (KCA, 2012) 12, OTT 52). FCC, OTT,, OTT. 10 OTT Sky Angel 53) 52) OVD(Online Video Distributor) OTT. OVD UCC. 53) MVPD MVPD
118 MVPD(Multichannel Video Programming Distribution) FCC OTT MVPD. MVPD,,, TV,,, IPTV (, 2012). 54) Sky Angel Discovery 08. 09 Discovery Sky Angel PAR (Program Access Rule, ) FCC MVPD. Discovery MVPD Sky Angel (public internet) VOD MVPD. (American Cable Association) OTT OTT OTT MVPD. DirecTV.. NBCU(NBC Universal) OTT. -NBCU MVPD, OTT. NBCU, (Program Access Rule, PAR). 54) Sky Angel Discovery Los Angeles Times FCC may decide how over- the-top distributors should be regulated (2012. 5. 15)
5 119 OTT OTT OTT. OTT OTT OTT. 2. 55) CRTC(Canadian Radio-television and Telecommunications Commisions) OTT OTT fact-finding. CRTC. OTT OTT OTT. CRTC. 09 CRTC 55) CRTC(2011)
120. CRTC CRTC OTT (cord cutting). OTT, CRTC OTT., OTT. OTT.
6 121 6 1. 41 42 (, ), 44 ( ).,,,.,,,,.. VOD, IPTV VOD VOD PPV. VOD VOD
122, VOD IPTV VOD..,.,. OTT. KT KT DCS(Dish Convergence Solution). OTT OTT.,..
6 123 2 1.,,,, (network neutrality) (, 2011).. Cisco(2012) (, IP VoD,,, ) 2016 IP 86%. 6 1 : Cisco(2012)
124 6 2 : Cisco(2012) PC TV TV.,. 56) Level3 (content delivery network, CDN) Level3. Level3. Level3 56)
6 125 NBCU. 2012 2 KT TV. KT TV TV HD IPTV. KT,...,..,. KT TV., OTT, OTT.,,
126., 57), (2012 1 ), ICT,,,., KT,, 58)., 57),,,,,, EU. (2011). 58) (best-effort), (managed service),.
6 127,,. OTT,.,,, IPTV, 59) 60). 2.,.,.. NBUC 59) LGU+ IPTV TV, KT TV. 60) OTT CDN, Telco CDN.
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6 133 TV 65). 66). (UTV Hubb) 1. 67) TV,., UTV Hubb, UTV Hubb. 68), 2 Live Crew Roy Orbison Oh Pretty Woman! Campbell v. Acuff-Rose Music, Inc. 107. 69) 65) 2010. 9. 28. 2009 4625. 66). 67) 940 (UTV Hubb) PVR(Personal Video Recorder), UTV Hubb. 68),, LAW & TECHNOLOGY 6 5 (2010), 125 127. 69) Harper & Row, 471 U.S. at 562, 105 S.Ct. 2218; Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569, 577-78, 114 S.Ct. 1164, 127 L.Ed.2d 500(1994); Naked Gun 33 1/3: Final Insult Leibovitz v. Paramount Pictures Corp., 137 F.3d 109(2nd Cir. 1998)
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138 (2011), TV, TTA Journal vol. 135. (2011), TV, 11-06,. (2010), :, 24-3. (2011),, TV,, 12, 2. (2011),, 11 22,, 2011. 12. (2011),,. (2010), VOD. (2012. 11. 5), N Pooq, Tving. (2012), OTT :,,, 24 21,. (2012. 6. 27),, 8. (2011. 12. 29), OTT IPTV Verizon. (2012. 1. 20), Youtube 100.. 2. (2012. 2. 29), 1, 2 TV Comcast TWC 2011.
139 (2012. 3. 20), Google Google Play 3. (2012. 3. 22), Amazon Studio, Amazon. (2012. 6. 1), Verizon, viewdini.. win-win. (2012.6. 29), BBC, Project Barcelona. (2012. 10. 24), CEO, 1. itworld.com (2012. 6. 29), Q vs. TV. itworld.com (2012. 10. 24), 2012 10. (2012. 2. 16), CJ,... (2012. 3. 16),,.. AppleTV. (2012. 3. 28),, OTT,. (2012. 4. 23),,, TV. (2012. 5. 7),,, SO. (2008), P2P OSP,, 9, 1. (2012. 5. 1),,,. (2012), TV, Telecommuni-
140 cations Review, 22 2. (2011. 5. 2), YouTube,. (2012. 1. 11),, LG. (2012. 8. 16), OTT,,. (2007),,, 24, pp.313 344. (2012. 2. 7),,. (2011. 3. 13), 4 TV. (2012. 6. 11), TV,. (2012. 7. 20), N TV. (2011), TV :,, vol. 30. (2006), TV VOD,. (2012. 6. 9), N. (2011), ICT. (2010),, Law & Technology, 6 5, pp.125 127. (KCA)(2012),,. (2012. 1. 30), KISA(2012. 3. 6),, OTT xfinity Streampix.
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2011 11 01 (, ) 11 02 ICT (,, ) 11 03 (,, ) 11 04 ( ) 11 05 (,, ) 11 06 TV ( ) 11 07 (,,, ) 11 08 : (, ) 11 09 ( ) 11 10 (,, ) 11 11 (, ) 11 12 (,, ) 11 13 (, ) 11 14 (,, ) 11 15 ( ) 11 16 (, ) 11 17 ( ) 11 18 (, ) 11 19 ICT ( )( ) 11 20 ITU ICT (IDI) (,, ) 11 21 (,, ) 11 12 01 IT ( )
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(,,, ) 12 20 (,,, ) 12 09 01 (I)(,,, ) 12 10 01 e (,, ) 2010 10 01 IPTV ( ) 10 02 (,, ) 10 03 2010 (, ) 10 04 (,,, ) 10 05 IT (,,, ) 10 06 (,, ) 10 07 (,, ) 10 08 ( ) 10 09 (,, ) 10 10 ( ) 10 11 (,, ) 10 12 (,, )
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/ University of Florida, Mass Communication 2012 12 2012 12 3 36( ) TEL: 570-4114 FAX: 579-4695 6 ISBN 978-89-8242-943-9 93320