, 2009 IPTV 3 (SO). IPTV 3, SO TV. 77 SO TV,. IPTV,. SO TV,..,...

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1 9 1 1 1920., TV 6.25 1950. 1960 KBS, MBC, 1970 TV TV., KBS MBC. 1980 KBS MBC KBS-MBC. 1980 12 TV. 1986, 1988. 1990. 1991 SBS, 1995 TV(). 77 (SO) 1), 1 54, 2 23 TV (RO) 2) SO 3, 4. 1) System Operator 2) Retransmission Operator

10 2000 (IPTV). 2002 (SkyLife), IPTV 2009 3., 1995 TV SO (P P) 3), 1993 MBN, YTN 20. 2000 PP,. PP 4) PP SO. 2003 6 TV 897 1,000, 10 1 78 100. IPTV 2009 12 TV 1,514 246, IPTV( ) 174. 5) IPTV. 1995 TV SO 2002. SO, IPTV 6) KT(IPTV 3) Program Provider 4) 2000 42 PP 2001 121, 2002 165 5) IPTV VoD Pre-IPTV, 6) SO TV,, IPTV

1 11 ).. TV 77, RO 3, 4 SO. 7). 8) IPTV,. 2010 3 IPTV KT 18.3% TV MSO 9) 17.4%. TV KT 48.9% 2 11.7%. TV IPTV 2008 12 75.7% 2010 3 62.4%,. 10) SO, 11) 1,500. 12) 7) 2003 SO 119 77 42 8) (2001), (2005b), (2010) 9) Multiple System Operator 10) 2011 3 TV(KCTA), IPTV 57.6% 11) 2010 3 SO 19.1% 2011 3 24.0%

12. (IPTV ) TV,, IPTV., 2010 6. 13),. ( ) 77,... 2 KISDI(2010) 2009,,, 8. 12) KCTA, 2010 3 SO 1,506 2011 3 1,501 13) KISDI (2010)

1 13 SO, IPTV, TV. 77, 77, 1 50%. 14) (2009),. (PP).. 2, 3 ERG(European Regulators Group). 4 KISDI(2010). 5. 14) (2009) KISDI(2010),, (2008)

14 2 15) 1 1. 1995, 2002, 2009 IPTV 3. 2003 61.5% 2009 87.2%,. 2 1 (: / /) 2001 2002 2003 2004 2005 2006 2007 2008 2009 16,081 16,489 16,988 17,392 17,858 18,327 18,688 19,005 19,261 5,844 7,451 10,456 14,665 15,732 16,017 16,686 17,352 19,253 5,844 7,451 10,456 12,496 13,828 13,943 13,793 13,989 16,791 (/) 36.3% 45.2% 61.5% 71.8% 77.4% 76.1% 73.8% 73.6% 87.2% :, IPTV(Live) :, 2010, KOSIS( ). TV 15) (2010)

2 15., IPTV.. 2. 16) (SO, system operator) 17), IPTV. 77, (MSO, multiple SO) 1/3 SO. 18) MSO 1/3. 19), IPTV (IPTV ) (,, IPTV) 1/3. 20), 16) 17) SO 12 ( ) 1 (franchise area) 18) 77 25 19) 8 ( ) 8, 4 ( ) 7 3 4 20) IPTV 13 ( ) 1

16. 3. TV, (2002) IPTV(2009). 2005 ( ) SO TV, 2010 3 100 SO 5 SO TV TV. 2007 TV 82.3% 2008 75.7%, 2010 3 62.4%. TV IPTV TV. 2 2 (: ) 2007.12 2008.12 2009.12 2010.3 16,911,704 100% 17,331,782 100% 19,341,445 100% 19,512,815 100% 14,780,585 87.4% 15,028,834 86.7% 15,142,582 78.3% 15,061,839 77.2% 13,925,376 82.3% 13,111,575 75.7% 12,454,065 64.4% 12,184,528 62.4% 855,209 5.1% 1,917,259 11.1% 2,688,517 13.9% 2,877,311 14.8% 2,131,119 12.6% 2,302,175 13.1% 2,457,408 12.7% 2,487,192 12.8% IPTV 1,132,284 1,613,600 2,373,911 2,578,122 0 0.0% 773 0.0% 1,741,455 9.0% 1,963,784 10.1% (VoD) 1,132,284 1,612,827 632,456 614,338 :, IPTV(Live) :, IPTV IR, TV

2 17 TV 2007 5.8%, 2008 12.8%, 2009 17.8%, 2010 3 19.1%. TV 2007 1,393 2010 3 1,218 174., TV. TV,. 2 1. 1) 2009 77 100 SO, SO 2003 2005 119., 2002 3 (). 2006 Pre-IPTV (VoD ) 2008 IPTV. 2006 7 SK VoD IPTV (Pre-IPTV), 2008 9 KT, SK, LG IPTV. KT 2008 11, 2009 1 IPTV.

18 2 3 2003 2004 2005 2006 2007 2008 2009 2010.3 SO 119 107 119 111 107 103 100 100 1 1 1 1 1 1 1 1 IPTV - - - - - - 3 3 120 108 120 112 108 104 104 104 :, 2) MSO SO MSO SO 2003 65 2009 78. MSO SO 2003 54 2009 22. MSO, 2009 22 21) SO, 18, 16 SO. 2 4 MSO SO 2003. 6 2004. 6 2005. 6 2006. 4 2007. 4 2007. 122008. 122009. 12 2010. 3 20 20 30 25 24 21 22 22 22 14 15 14 17 19 18 18 18 18 10 10 17 12 13 13 12 12 12 14 15 19 18 17 17 17 18 18 7 8 8 8 11 11 10 8 8 MSO SO 65 68 88 80 83 80 79 78 78 SO 54 39 31 31 24 23 24 22 22 SO 119 107 119 111 107 103 103 100 100 : SO, SO, GS :, 2000 21) 2009 2 5

2 19. 2000 TV 1/5, SO 33%. 2004 3 SO 33%, 49% SO. 2008 12 SO 33%, 1/3 1/3. 2008 SO, 2010 3 MSO 64. 21, 15 SO. MSO 13. 2009 SO MSO,,,,,, MSO., 1 MSO SO. 3) 2009 54, 2 SO 23. (MSO) SO 22) 17. 2004 35, SO. 22) (2005) MSO, SO-MSO, SO

20 2 5 SO 2003. 6 2004. 6 2005. 6 2006. 4 2007. 4 2007. 12 2008. 12 2009. 12 2010.3 21 32 32 32 30 29 28 28 27 27 8 14 14 14 13 11 10 10 10 10 6 12 12 12 12 12 12 12 11 11 5 5 5 5 5 5 5 5 5 5 2 4 4 4 4 4 4 4 4 4 2 3 3 4 4 4 4 4 4 4 1 2 2 2 2 2 2 2 2 2 9 13 13 13 12 12 11 11 11 11 3 4 4 4 3 3 3 3 3 3 2 3 3 3 3 3 3 2 2 2 3 7 7 7 5 5 4 4 4 4 3 4 4 4 4 3 3 3 3 3 3 5 5 5 4 4 4 4 3 3 4 6 6 5 5 5 5 5 5 5 4 4 4 4 4 4 4 5 5 5 1 1 1 1 1 1 1 1 1 1 77 119 119 119 111 107 103 103 100 100 :, 2009 11.7%, IPTV 3 11.5%(Live VoD ) SO 76.8%. 23) 2 6 (2002 2009) 2002. 6 2003. 6 2004. 6 2005. 6 2006. 4 2007. 4 2007. 12 2008. 12 2009. 12 34 41 41 41 34 30 26 24 23 29 35 35 23 21 18 18 18 17 :, SO 23)

2 21 74.7%, 24) 2 SO 42.1% SO. 2. 1) 2009 12 1,934 11.6%, 25) IPTV., 2006. 2 1 :, IPTV (Live) :,, 24) SO 25) Pre-IPTV

22 2005, 2009 IPTV3., IPTV. 2009 1,514 0.8%, TV. 246 6.7%, IPTV 237 ( 174 ) 47.1%. 2 2 : 1., IPTV 2. () :,, 2)

2 23 2009 12 MSO 1,174 SO 77.6% MSO SO 23%. MSO ( 343 ), ( 295 ), 2008-1.2%, -1.6%. 2 7 (: ) 2003. 6 2004. 6 2005. 6 2006. 4 2007. 4 2007. 12 2008. 12 2009. 12 2010. 3 2,052 2,302 3,510 3,233 3,246 3,220 3,468 3,426 3,396 1,157 1,963 1,719 2,493 2,818 2,975 3,001 2,952 2,940 596 651 1,669 1,172 1,280 1,353 1,230 1,287 1,280 731 1,006 1,643 1,971 2,062 2,077 2,142 2,279 2,271 585 824 868 844 1,293 1,298 1,480 1,351 1,348 105 203 314 407 398 434 448 449 449 MSO 5,226 6,949 9,723 10,120 11,096 11,356 11,769 11,744 11,684 SO 4,230 4,776 3,771 3,897 3,310 3,425 3,259 3,398 3,377 SO 1) 9,456 11,724 13,495 14,017 14,407 14,781 15,029 15,143 15,062 756 1,393 1,841 1,896 2,017 2,131 2,302 2,457 2,487 IPTV 2) - - - - - - 1 1,741 1,964 Qook TV - - - - - - 0 1,009 1,094 B tv - - - - - - 1 403 493 U+ TV - - - - - - 0 330 377 10,212 13,117 15,336 15,913 16,424 16,912 17,332 19,341 19,513 : 1. SO : (~2004), () (2005~) 2. IPTV (Live) 3. SO, SO :,, 2009 246, MSO. MSO,. KT Qook TV( 101 )

24 2009 347. 2009 12 IPTV VoD (Live) KT 117, SK 86, LG 34 3 237. VoD (Live) KT 101, SK 40, LG 33 3 174. 2 3 IPTV (Live, 2008.12 2010.3) (: ) : (Live) : IPTV IR IPTV 9 2009 10 IPTV 100, 100 2, 4,. 3.

2 25. 2003 9,485 2009 2 2,457. 2005 10% (10.7 15.4%), 2008 2009. 2 4 : 1., IPTV ( ): 2. KT/SK (Live), LG Live VoD :,,, 2009, 4,730, 4,316 2, 3,503 3, 3,328 4. 2007

26 (2008 2009 ), 2007 3 2008 2 ( 10% ). 2007 2,922 2009 3,328. 2 8 2007 2008 2009 (:, %) 1) 361,261 18.83% 438,981 20.53% 472,988 20.37% 331,195 17.26% 392,491 18.35% 431,563 18.58% 100,949 5.26% 100,167 4.68% 98,616 4.25% 292,179 15.23% 329,806 15.42% 332,822 14.33% 117,129 6.11% 148,740 6.95% 168,178 7.24% 62,220 3.24% 67,579 3.16% 67,993 2.93% MSO 1,264,932 65.94% 1,477,765 69.10% 1,572,160 67.69% SO 295,998 15.43% 311,117 14.55% 319,383 13.75% SO 1,560,931 81.37% 1,788,882 83.64% 1,891,543 81.44% 357,431 18.63% 349,849 16.36% 350,332 15.08% IPTV 2)3) 80,661 3.47% 1,918,362 100.0% 2,138,731 100.0% 2,322,537 100.0% : 1. / 2. KT/SK (Live), LG Live VoD 3. SO, SO :, KT Qook TV 3., KT IPTV 2009 10%. IPTV ( VoD )

2 27, 2009 1. KT(Qook TV) 2009 1 199 4 333, SK (B tv) 215 289, LG(U+ TV) 18 104. 2 5 IPTV (Live+VoD) (: ) : 1. (Live) VoD 2. TV: ( ) : IPTV IR. 2007 2009, 2007 1 2,840, 2008 1 3,842, 2009 1 5,060. 2009 3,176, 2,950. 2,335,

28 1,984, MSO 2007. 2008 19.8%, 2009 5.1%, 4.8%, 5.2%, 1.9%, 11.0%. 2 9 (:, %) 2007 2008 2009 2,522 3,020 19.8% 3,176 5.1% 2,119 2,220 4.8% 2,335 5.2% 700 660-5.7% 680 3.0% 1,754 1,789 1.9% 1,984 11.0% 704 962 36.6% 954-0.9% 311 369 18.6% 370 0.4% MSO 8,110 9,020 11.2% 9,500 5.3% SO 1,805 1,877 4.0% 1,981 5.5% SO 9,915 10,897 9.9% 11,480 5.3% 2,924 2,944 0.7% 2,950 0.2% IPTV 630 12,840 13,842 7.8% 15,060 8.8% : IPTV (Live) :,, IPTV 2007 1 1 2008 1. SO. 26) KT Qook TV 1. 2008 0.7%, 2009 0.2%, KT 26), SO 3 MSO

2 29 IPTV 10%. 3 1. ( ) 1) 2002 (). 2005 SO TV, 2007 4 62 SO ( 107 SO) TV 2010 3 95 SO( 100 SO)., 2008 112009 1 3 IPTV. 2 10 2007.4 2008.6 2009.6 2010.3 SO 62(107) 79(103) 91(100) 95(100) 1 1 1 1 IPTV - - 3 3 63(108) 80(104) 95(104) 99(104) : 1. 2002, 2005 TV, 2009 IPTV 2. 5 ( ) TV 3. ( ) SO/ :, 2) 2009 6 TV SO 9, 5 SO (SO MSO ), 4 SO SO., 9 SO 4 SO 2010 3

30 TV. 1 ( ), MSO SO TV. 2 11 TV SO(2009) SO SO 5 TV Qrix 8 TV* TV 2 : * 2 TV: 3 3 TV 1 * TV 3 * 2 : 1. 5 ( ) TV 2. * 2010 3 TV SO :, 2. ( ) 1) TV, IPTV 2007 12 299 (Pre-IPTV, 412 ) 2009 12 689 (Pre-IPTV, 752 ). 2008 41.3%, 2009 63.2% (Pre-IPTV 41.6% 28.9%).

2 31 2 6 (: ) : TV, IPTV(Live+VoD) :,,, 2007 (213 ), 2009 TV (269 ). 2007 TV 86 IPTV 113 (Pre-IPTV ), 2009 TV 269, 246, IPTV 237 (Pre-IPTV 63 ).

32 2 7 (: ) : TV, IPTV : 2009 TV 269 SO 17.8%, 40.2%. 2 12 TV (:, ) 2007 2008 2009 2010 12 12 12 3 (A+B) 14,780,585 15,028,834 15,142,582 15,061,839 (A) 13,925,376 13,111,575 12,454,065 12,184,528 () (94.21%) (87.24%) (82.25%) (80.90%) (B) 855,209 1,917,259 2,688,517 2,877,311 () (5.79%) (12.76%) (17.75%) (19.10%) :

2 33 2) 2009 12 MSO, 246, KT(Qook TV) 347 (Pre-IPTV 363 ) 2. 82 2, 74 3. Pre-IPTV(VoD) 86 SK (Live 40 ) 2. 2 13 (:, ) 2007. 12 2008. 12 2009. 12 2010. 3 92,965 308,498 464,454 500,003 404,733 704,231 816,006 856,867 29,342 37,480 233,074 534,421 741,888 799,421 45,737 141,098 295,713 314,778 47,635 129,346 164,689 173,785 MSO 824,144 1,817,594 2,512,092 2,682,334 SO 31,065 99,665 176,425 194,977 SO 855,209 1,917,259 2,688,517 2,877,311 2,131,119 2,302,175 2,457,408 2,487,192 IPTV 1) 1,132,284 1,613,600 2,373,911 2,578,122 (live only) 773 1,741,455 1,963,784 Qook TV 324,609 773,109 1,173,622 1,313,459 (live only) 1,008,684 1,093,611 B tv 807,219 775,407 856,001 883,387 (live only) 773 402,501 493,450 U+ TV 456 65,084 344,288 381,276 (live only) 330,270 376,723 4,118,612 5,833,034 7,519,836 7,942,625 (live only) 2,986,328 4,220,207 6,887,380 7,328,287 : 1. (Live) VoD 2. SO, SO :

34 2008 8.0%, 2009 6.7%, 2009 KT Qook TV 50.6%. Pre-IPTV(VoD) 2008 25.2%, 2009 18.1%. 74.0%, 15.9%, 129.3%, 38.8% SO 124.2%, 40.2%. SO 2009 SO, MSO 21.4% SO 5.2% SO 17.8%. MSO 2 SO 36.7%, SO 32.6%. 27) MSO, 13.6% MSO 2.3%. 3. ( ) 28) 2007 3,854 2009 6,442 (2009 35.9%), 2008 2009 TV 59.3%. 27) 2010 10, SO (, 2010.10.22, ) 28),

2 35 2 14 (: ) 2008 2007 2008 2009 2009 (A+B+C) 385,383 474,147 644,181 35.9% (A) 92,977 179,723 286,242 59.3% (B) 292,406 294,424 294,980 0.2% IPTV(C) 62,959 :,, 2,950 1. 909, 804, 614 2, 3 4,. KT Qook TV 2009 10%. 2 15 (: ) 2007 2008 2009 15,571 33,167 113.0% 61,443 85.3% 32,738 63,879 95.1% 90,872 42.3% 0 0 615 29,613 51,962 75.5% 80,423 54.8% 6,800 11,053 62.5% 24,747 123.9% 6,562 12,950 97.4% 15,593 20.4% MSO 91,284 173,011 89.5% 273,693 58.2% SO 1,692 6,712 296.6% 12,549 87.0% SO 92,977 179,723 93.3% 286,242 59.3% 292,406 294,424 0.7% 294,980 0.2% IPTV 62,959 385,383 474,147 23.0% 644,181 35.9% :,,

36 SO 2009 SO TV 2,862 24.9%. SO 2007 9.4%, 2008 16.5%. 2009 MSO, 42.2% (40.1%) 38.9%. 19.4%, 0.9%. 2 16 MSO TV (2007 2009) (: ) 2007 2008 2009 2,522 156 6.17% 3,020 332 10.98% 3,176 614 19.35% 2,119 327 15.45% 2,220 639 28.77% 2,335 909 38.91% 700 0 0.00% 660 0 0.00% 680 6 0.91% 1,754 296 16.88% 1,789 520 29.05% 1,984 804 40.53% 704 68 9.66% 962 111 11.48% 954 247 25.93% 311 66 21.12% 369 130 35.14% 370 156 42.15% MSO 8,110 913 11.26% 9,020 1,730 19.18% 9,500 2,737 28.81% SO 1,805 17 0.94% 1,877 67 3.58% 1,981 125 6.34% SO 9,915 930 9.38% 10,897 1,797 16.49% 11,480 2,862 24.93% : SO :

3 37 3 ERG(2008) 29). ERG(2008), (national regulatory authorities, NRA). EC 2002 SMP 30) (NRA). (incumbent telecommunications network operator).,. (incumbent telco.) (competition condition). SMP. (relevant market). 29) ERG Common Position on Geographic Aspects of Market Analysis (definition and remedies) 30) EC's SMP-Guidelines : 2002 EC (regulatory framework for electronic communications networks and services) (OJ C 165/6, 11.7.2002)

38. (incumbent telecommunications network operators). (incumbent),. (incumbent operators),. 31) (incumbent operator) (alternative operators). (NRA) 32)., (sector-specific regulation) (general competition law)... 33) ERG(2008) 4. 1,. 2,. 3, () 31), Hull(Hull-area) 32) (principle of proportionality) 33), (market definition) vs (remedies)

3 39. 4,.. 34) 1., (criteria)., (competition conditions) (national approach) (criteria).., (hypothetical monopolist test) /., (homogeneous). (alternative network). (incumbent)..,. 34) ERG(2008) (flowchart) < 1>

40 2..,. (incumbent operator). (alternative operator).., (mutually exclusive).,.,.,,. 3. (homogeneity),. SMP.,..,., ().,. (incumbent operator).,.

3 41. (incumbent operator)...., / (marketing/sales strategies), /(quality/functionality) (nature of demand). (ex ante regulation) (forward-looking),. 4..., (incumbent operator)..... (threshold).

42 5., (local) (national)., SMP (remedies)... (remedies).... ( ) (forward-looking analysis), (legal certainty) 35) (practicability). 6.., 35)

3 43....,.....

44 3 1 : * (incumbent) : ERG(2008)

4 45 4 1 1. 2009 36) 37), 77.. (1):,,, IPTV...,, IPTV, 77. (2):, IPTV,. 36) TV 37) TV

46., IPTV., IPTV, 77. 2.. 1) (structure) 77 70 1 50% ( 69 ), 2 10%. 50% 1. (HHI 1,800),. 77 HHI( ) 2008 7,000, 2009 6,000. HHI 2008 6,200, 2009 5,900.,,. SO, IPTV. 2001 SO, 2002, 2009 IPTV,.

4 47., SO. 2) (conduct) 1 SO, 2007. RO RO SO. TV. IPTV.. IPTV.,,. 3) (performance) 1,. MSO 19% ( 24% ), SO 7%( 10% ). 8%( 2.7% ), IPTV.

48 4) 50% SO 1., SO 1. IPTV, SO. SO.. 1,.,,.. 1) (structure) 77 1 50% 69 ( KT ), 60 2 20%., KT IPTV. 50% 20, Qook TV 1 50%., MSO

4 49. 9, 7 50%. HHI 1,800,. 77 HHI( ) 2007 7,500, 2008 6,800 2009 5,500. HHI 2007 7,800, 2008 7,000 2009 5,300.. 2000,.,. 2) (conduct),,, IPTV.. IPTV ().,,. 3) (performance) TV SO. 2009 MSO 19%( 24% ) 8%( 2.7%).

50 IPTV,. 4) KT 21 50%,. IPTV SO.,.,. 2 1. 1) IPTV 3 3 HHI, HHI. 2009 1 ( Qook KT ), 70 1 (SO) 50% 7 40%. 38) 7 5 2

4 51 10%, 2 2 10% IPTV (2008 1 50% ). 1 50 60% 10 9, SO 1, 20%. 10 1 2 10% 10%. 1 60 70% 9 2 25% 70% 51 30%. 1 60%. 4 1 1 (, 2009.12) 1 40 50% (7) 50 60% (10) 60 70% (9) 70% (51) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 2**, 2**, 4** 18** 5**, 6** 1** 5** 4**, 1** 1**, 9**, 1** 3** 2 7 * *, 2** 1** 1,3, 8*,2*, 3,2, 3,4 3,6, 7,8, 10,11, 12,13, 38) MSO SO ( ),

52 1 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 14,15, 16,17, 19,20, 21,1,3, 4,5, 6*,7, 8,2, 2,4,5, 2*,1*, 2*,1, 2,3, 4,5, 6,9,1, 2,3, 1,1, 3,1,2, 1,2, 3,1, 3,4,1 : 1. IPTV (Live) 2. * SO, ** :,, IPTV 4 2 1 (+KT,, 2009.12) 1 40 50% (7) 50 60% (10) 60 70% (9) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 2**, 2**, 4** 18** 5**, 6** 1** 5** 4**, 1**, 1**, 9**, 1**, 3**, 2 1**, 1, 2* 7**, 2** 3,8*, 3,2, 3,4

4 53 1 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 3,6, 7,8, 1 0, 11,12, 13,14, 1 5, 16,17, 19,20, 21,1, 3,4, 5,6*, 7,8, 2,2, 70% 4,5, (51) 2 *, 1*,2*, 1,2, 3,4, 5,6, 9,1, 2,3, 1,1, 3,1, 2,1, 2,3, 1,3, 4,1 : 1. IPTV (Live) 2. * SO, ** :,, IPTV 1, MSO 17 1, 16 50%. 16 1 13 50%, 12 1

54 50%. 7, 5 1. 4 3 1 (, 2009.12) 40 50% 50 60% 60 70% 70% 2 * *, 4**,5** (16) (17) (5) (12) 6** 1,3 8,13,5, 6*,4,1, 4,6,9, 1,1 3 * *, 2** 2*,2, 4 10,12,1, 3,7,8, 5,5,2, 1,3 3 15,2*, 1*,2* 1 * *, 8* 3,6,7, 9**,7** 11,14,20, 21,3 18** 16,17,4, 2,1,2 ( 7) (2) 1** 19 2 * *, 4 * *, 1**,3, SO 1** 5**,2, (18) 1** : 1. IPTV (Live) 2. * SO, ** :,, IPTV 2,2,1, 3,3,2, 1,3,4,1 4 4 1 (+KT,, 2009.12) 40 50% 50 60% 60 70% 70% 2 * *, 4**,5** (16) (17) 6** 1,3 8,13,5, 6*,4,1, 4,6,9, 1,1 3 * *, 2** 2*,2, 4 10,12,1, 3,7,8, 5,5,2,

4 55 40 50% 50 60% 60 70% 70% 1,3 (5) 3 15,2*, 1*,2* 1 * *, 8* 3,6,7, 9**,7** 11,14,20, (12) 21,3 ( 7) 18** 16,17,4, 2,1,2 (2) 1**, 19, SO (18) 2 * *, 1** 4 * *, 5**,2, 1** 1**,3 : 1. IPTV (Live) 2. * SO, ** :,, IPTV 2,2,1, 3,3,2, 1,3,4,1 4 1 SO (2009.12) :, IPTV :,, IPTV

56 2009 12 12.3%. 10% 33 20% 14. 30%,, 1. 1 ( Qook KT ), 69 1 50%. 1 50% 8, 1 30 40% 2 2 10%. 40 50% 6 5 2 10% (20% 7 ) 1 10%. 1 50 60% 17, 60 70% 21, 70% 31. 4 5 1 (, 2009.12) 1 30% (1) 30 40% (10) 40 50% (22) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 13 5, 1**, 2*, 2, 4 2*, 7** 4**, 5**, 3** 6**, 1, 2**, 3 6* 1** 4**, 1*, 3, 6 2**, 2**, 4, 1, 1 1**, 18** 15, 5**, 3, 1** 9**

4 57 1 50 60% (16) 60 70% (14) 70% (14) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 5, 1**, 14, 8*, 1, 16, 4 2 20,2, 2, 9,2, 1, 1,4 3, 7,8, 11, 19, 21,3, 7, 8,5, 3, 2,2 6, 10, 12,17, 1, 4,1, 1, 2, 2*,3, 3, 1,3, 3 : 1. IPTV (Live) 2. * SO, ** :,, IPTV

58 4 6 1 (+KT,, 2009.12) 1 30 40% (2) 40 50% (6) 50 60% (17) 60 70% (21) 70% (31) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 1** 4** 3 5**, 18** 1**, 2** 9** 1 1, 5 1**, 14, 13, 2** 2, 20, 16, 4, 5 2, 7**, 2, 1 6 3,7, 8, 11,19, 21,3, 6*, 7,8, 3**,5**, 3,4, 5, 2*,1, 3,8*, 1 * *, 4 6, 10,12, 15,17, 1, 2**,4, 4 * *, 6**,1, 1 * *, 2*,1*, 9,1, 2,3, 2,1, 2*,3,

4 59 1 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 1,2, 3,1, 2,3, 2,3, 4 : 1. IPTV (Live) 2. * SO, ** :,, IPTV 1, Qook KT 77 49 1. 3 46 50%. 1 9 50%, 11 1 7 50%. 4 7 1 (, 2009.12) 40% 40 50% 50 60% 60 70% 70% (4) 5**, 5,1** 8 2**, 5,1 3, 10,12, 3 7, 8, 1 (11) 5 (0) (11) (6) (2) 4**, 1** 1**, 2**, 9** 18**, 1 14, 20 16, 2 3, 7,11, 21 19 6 17,4

60 40% 40 50% 50 60% 60 70% 70% (2) 1 2 6*, 3, 2,4 2,2 (34) Qook KT (7) 13, 3**,2* 15, 4 * *, 6**,3, 4, 1*,1, 3, 6, 7**, 1** 2**, 5**, 2* 8*, 9, 2, 1, 1, 2, 4,4 1** : 1. IPTV (Live) 2. * SO, ** :,, IPTV 1,1, 2,2*, 3,3,1, 3,3 4 8 1 (+KT,, 2009.12) 40% 40 50% 50 60% 60 70% 70% 8 (1) (9) 5, 1 3,7, 8,5 10,12, 1 (0) (11) (5) (1) (1) +Qook KT (49) 4** 1 * *, 2 * *, 9** 14, 20 3,7, 11, 21 6 18** 16, 17,4 2 19 2 1** 5 * *, 3 13, 5, 1**,2, 4, 6*, 3**,5**, 3,4, 2*,1, 15,2**, 4 * *, 6**,1, 1**,2*,

4 61 40% 40 50% 50 60% 60 70% 70% 6, 7**,1, 2 * *, 1 3,8*, 1**, 4 1*,9,1, 2,3, 2,1, 2*,3,1, 2,3, 1,2,3, 2,3, 4 : 1. IPTV (Live) 2. * SO, ** :,, IPTV 2) 1, 10 1 50%, 67 50%. 10 9 40%, 4 2 10% 5 10%. 4 9 1 (, 2009.12) 1 30 40% (1) 40 50% (9) 50 60% 2 5% 5 10% 10 15 % 15 20 % 20 25 % 25 30 % 8* 30% 1**, 6** 1**, 3 2**, 4**, 2** 4**, 1** 2* 1 5**, 1, 5** 1 8 * *,

62 1 (15) 60 70% (6) 70% (46) 2 5% 5 10% 10 15 % 15 20 % 20 25 % 25 30 % 30% 9**, 2 3**,7** 1**, 1**, 2, 3, 3, 3,3, 1,1,4, 2** 3,6, 7,8,10, 11,12, 13,14, 15,16, 17,19, 20,21,1, 3,4, 5,6*,7, 8,2, 2,3,4, 5,2*, 1*,2*,1, 2,4, 5,6,9, 2,1,1, 2,2, 3,1,3, 4,1 : 1. IPTV 2. * SO, ** :,, IPTV 1 40% 1 2 5%. 1 50 60% 15 14 2 10%

4 63. 60 70% 6, 70% 46, 2 30%. 1, 17 1, 17 15 50%. 16 1 15 50%. 12 1 10 50%., 2 1, 1 50%. 4 10 1 (, 2009.12) 40% 40 50% 50 60% 60 70% 70% 2**, 5**, 1 8,13,5, 4** 5**, 6*,3,4,1, (17) 1 4,6,9,1 (16) (4) (12) (7) (2) (17) 6** 3**, 2 4, 2** 10,12,1, 3,7,8,5, 5,2,1,3 15,2*,1*, 2* 8* 1** 9**, 3 3,6,7,11, 7** 14,20,21 18** 16,17,4, 2,1,2 1** 19 2**, 4**, 1**, 1** 1**, 1, 2, 3,3 3, 1 (2) 3 2* : 1. IPTV 2. * SO, ** :,, IPTV 2,2,2,3, 4,1

64 1, 58 50% 19 50%. 19 16 40 50%, 5 2 5%, 11 10%. 3 1 30%, 2 2 5% 1 10%. 1 50 60% 12 2 10%. 60 70% 15, 70% 31 2 30%. 4 11 1 (, 2009.12) 1 30 40% (3) 40 50% (16) 50 60% (12) 60 70% (15) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 13, 5** 1** 4**, 2**, 1** 9** 4, 5**, 5, 2**, 6*, 1** 3, 1**, 1 3**, 2, 2 6 2, 1, 1 2**, 4, 3, 5, 7**, 1 3 18** 14,19, 20,21, 3,4,8, 4**,6**,

4 65 1 70% (31) 2 5% 5 10% 10 15% 15 20% 20 25% 25 30% 30% 2*,2*, 8*,9,1, 4 3,6, 7,8,10, 11,12, 15,16,17, 1,7, 1,5,1*, 1,2,3, 2,1, 2*,3,2, 3,1,2, 3,1**, 2,3,4 : 1. TV, IPTV(IPTV ) 2. * SO, ** 3. :,, IPTV 1, 43 1, 8 50%, 50%. 10 1, 1 9 50%. 11 1, 7 50%. 4 12 1 (, 2009.12) 40% 40 50% 50 60% 60 70% 70% 13 5 * *, 8,

66 40% 40 50% 50 60% 60 70% 70% 5, (6) 1 * *, 4 (10) 2** 5, 1, 3, 8 10,12,1, 7,5 (0) (11) (5) (1) SO (1) (43) 1 * *, 2 * *, 4 * *, 9** 18**, 2 14, 20, 21 4 19 2 5 * *, 1** 6*, 3 * *, 1 * *, 2,3, 1 2 * *, 3, 4,1, 3, 6, 7**,1 4 * *, 6 * *, 2*, 2*, 8*,9, 1, 4 3,6,7, 11 16,17 15,1,1*, 1,2,3, 2,1,2*, 3,2,3, 1,2,3, 1**,2,3, 4 : 1. TV, IPTV(IPTV ) 2. * SO, ** 3. :,, IPTV 2. 1) HHI HHI,

4 67 SO. 2009 12 HHI( Qook KT ), 6 3,000 4,000. 5 1. 8,000 9,000 4, 3 1. 4 13 HHI (2009. 12) HHI ( 77 ) 3,000 4,000 (7 ) 1**,2**,4**,9**,18**,6**,7** 5**,2**,1**,3**,4**,5**,1,1**,1**, 4,000 5,000 8*,2, (13 ) 1**,2** 5,000 6,000 (21 ) 6,000 7,000 (17 ) 7,000 8,000 (15 ) 19,3,4,1,3,4,5,6,9,1,2,3, 1,2*, 3,1,3,1,2,3,4 3,8,11,12,13,14,15,16,20,21, 6*,5,1,2,3,3,1 6,7,10,17,5,7,8,2,2*,1*,2*, 2,2, 1,4 8,000 9,000 1,3,4,2 (4 ) : 1. * SO ; ** 2. IPTV (Live) :,, IPTV 4 14 HHI (+KT, 2009. 12) HHI ( 77 ) 3,000 4,000 (6 ) 1**,2**,4**,9**,18**,6** 4,000 5,000 (11 ) 5**,2**,1**,3**,4**,5**,1**,1**,7**, 1**, 2**

68 HHI ( 77 ) 1,3,4,1,3,6,8*9,1,2,3,2, 5,000 6,000 1,2*, (21 ) 3,1,3,1,2,3,4 3,11,12,13,14,15,16,19,20,21, 6,000 7,000 6*,5, (19 ) 4,5,1,2,3,3,1 6,7,8,10,17,5,7,8,2,2*,1*, 7,000 8,000 2*,2, (16 ) 2,1,4 8,000 9,000 1,3,4,2 (4 ) : 1. * SO ; ** 2. IPTV (Live) 3. Qook KT HHI :,, IPTV HHI,. HHI 3,000 17, 3,000 4,000 26., 7,000 8,000 3, 1. 4 15 HHI (2009.12) HHI 2,000 3,000 (17 ) 3,000 4,000 (26 ) 4,000 5,000 (18 ) ( 77 ) 2**,4**,5**,13,5,6*,1**,3**,4**,4, 1*, 2*,1**,1,2,4,6 1**,9**,14,15,16,18**,20,2**,5**, 6**,2, 3,1**,2*,3,5,7**,8*,9,1,1,1**, 2**, 3,4,1 3,7,8,11,19,21,3,7,8,2,5,2, 1,2,2,2,4,1

4 69 HHI ( 77 ) 5,000 6,000 6,10,12,17,4,1,3,1,3 (9 ) 6,000 7,000 1,1,2,2* (4 ) 7,000 8,000 3,3,3 (3 ) : 1. * SO ; ** 2. IPTV (Live) :,, IPTV 4 16 HHI (+KT, 2009.12) HHI ( 77 ) 2,000 3,000 4**,5** (2 ) 3,000 4,000 1**,2**,9**,13,18**,1**,1**,4 (8 ) 3,7,8,14,16,20,21,3,5,6*,7, 2,3**, 4,000 5,000 2,3,4,2*,1,2,3,5,6,7**,8*, (30 ) 1,1**, 2**,3,1 5,000 6,000 6,10,11,15,17,19,2**,4,8,4**, (17 ) 5**,6**,5,1*,9,1,4 6,000 7,000 12,1,1**,2,1,4 (6 ) 7,000 8,000 2*,3,2*,2,2 (5 ) 8,000 9,000 1,1,1,2,3,3 (6 ) 9,000 10,000 2,3,3 (3 ) : 1. * SO ; ** 2. IPTV (Live) :,, IPTV 2) HHI HHI, 3,000 4,000 2, 1. 8,000

70 9,000 11. HHI. 4 17 HHI (2009 ) HHI 3,000 4,000 6**,8* (2 ) 4,000 5,000 (22 ) 5,000 6,000 (10 ) 6,000 7,000 (18 ) 7,000 8,000 (14 ) ( 77 ) 1**,2**,4**,5**,9**,18**,2**,1**,3**, 4**, 5**,1,1**,1**,7**,1,2,2*,3,3, 3,1** 3,3,2,3,1,1,2,3,4,2** 15,20,2,4,2*,1*,1,4,5,6,9, 1,1, 2,2,3,4,1 3,7,11,13,14,19,21,5,6*,7,5, 2*,2, 1 8,000 9,000 6,8,10,12,16,17,1,3,4,8,2 (11 ) : 1. * SO ; ** 2. IPTV (Live) :,, IPTV 3) HHI HHI, 3,000 4,000 8, 8,000 9,000 4. 2 2. 4 18 HHI (2009 ) HHI ( 77 ) 3,000 4,000 1**,9**,2**,4**,6**,1**,8*,1**

4 71 HHI (8 ) 4,000 5,000 (17 ) 5,000 6,000 (16 ) 6,000 7,000 (16 ) ( 77 ) 2**,4**,5**,18**,1**,3**,5**,1,1**, 7**,1, 2,2*,3,3,2,3 15,3,4,3,6,9,2,3,1,1,1,1, 3,4, 2**,3 14,16,19,20,2,5,2*,1*,1,4,5, 2,2, 1,4,1 7,000 8,000 (16 ) 8,000 9,000 10,17,1,4 (4 ) : 1. * SO ; ** 2. IPTV (Live) :,, IPTV 3,6,7,8,11,12,13,21,3,5,6*, 7,8,2,2*,2 HHI, 2,000 3,000 2 9,000 10,000 1. 2 1 1, 1. 4 19 HHI (2009 ) HHI 2,000 3,000 (3 ) 3,000 4,000 (17 ) 4,000 5,000 (22 ) 5,000 6,000 (15 ) 5**,5**,1** ( 77 ) 1**,2**,4**,9**,13,18*,*2**,5,6*, 1**,3**, 4,1**,1,2,4,1 14,21,3,4,2,4**,6**,2,3,2*,2*, 3,5, 6,7**,8*,9,1,1,1,2**,3 8,11,15,16,17,19,20,7,8,5,1*, 2,1,

72 HHI ( 77 ) 4,4 6,000 7,000 3,6,7,10,2,2,1** (7 ) 7,000 8,000 12,1,3,2*,1,2 (6 ) 8,000 9,000 1,1,2,3,3,3 (6 ) 9,000 10,000 3 (1 ) : 1. * SO ; ** 2. IPTV (Live) 3. :,, IPTV 3 1. 2009 1, 55 SO 10%, 30% 9. 39), 8 1, 14 1 10%. 39) Qook TV, Qook TV 1

4 73 4 20 1 (2009 ) ( ) (8 ) 0 10% (14 ) 10 20% (20 ) 20 30% (26 ) ( 77 ) 21,5**,2*,1,3,2*,2,3 12,15,1**,4**,6**,1,2,1**,2,2, 1,2, 3,3 16,18**,19,1,2**,3,4,7,3**,2*, 1*,1**,5,2,1,3,2,4,4,1 1**,2**,3,4**,5**,8,10,13,17,5, 6*,8, 2,3,4,5,1,6,7**,8*,9,1,1, 1**,1,3 30 40% 6,7,9**,11,14,20,3,4,2** (9 ) : 1. * SO, ** 2. SO 1 SO (=/ ) 3. TV 1, IPTV :,, IPTV 2. 2009 SO 1 SO, 59 10%. 30% 26, 5 40%., 18 SO 10%, 10.

74 4 21 SO (2009 ) ( ) (10 ) 0 10% (8 ) 10 20% (17 ) 20 30% (16 ) 30 40% (21 ) ( 77 ) 21,4**,5**,2,2*1,2*,2,3,4 12,1**,6**,1,1**,3,3,4 2**,15,16,19,2**,8,3**,2*,1*,1**, 2,6,2,2,3,3,2 3,4**,5**,17,18**,3,7,4,1,4,5, 7**, 1,1,2,1 1**,6,7,8,9**,13,14,20,1,4,5, 6*,2,3,8*,9,1,1,1**,1,3 40% 10,11,5,3,2** (5 ) : 1. /, ( ) 2. * SO 3. **, SO 1 SO (=/ ) :,, IPTV 3.. 1. 77 1, 50% 70 1

4 75. 70 54 10%, 18 10% 10. 50% 7 1, 5 10% 2 10%. 4 22 ( 1, 2009) 40 50% (7) 50 60% (10) 60 70% (9) 70 80% (24) 80 90% (25) 90 100% (2) 0 10% (10) (8) 4**, 5** 2*, 4 1, 3 21, 2, 2*, 2 6**, 1** 1**, 1, 3 3 12, 4 10 20% (17) 2**, 2** 3**, 1**, 2 3, 2 15, 16, 19, 6, 2, 3 8, 2*, 1*, 2 20 30% (16) 4**, 5**, 18** 7** 3, 4, 1, 4, 5, 1, 1, 1 17, 3, 7, 2 : IPTV (Live) :,, IPTV 30 40% (21) 1**, 9**, 1** 3, 8* 20, 9, 1, 1, 3 6, 7, 8, 13, 14, 4, 5, 6*, 1 1, 2 40 50% (8) 2** 5, 3 11 50% (1) 10

76 77 1, 50% 69 1. 69 54 10%. 16 10%, 9. 50% 8 1, 5 10%, 3 10% 1. 4 23 ( 1, 2009) 40 50% (8) 50 60% (16) 60 70% (7) 70 80% (19) 80 90% (23) 0 10% (9) (9) 4* * 5* *, 1 4 2, 3 21, 2, 2* 6**, 1** 1**, 1, 2*( S), 3(S) 3 4 12 10 2 0% (17) 2 **, 2 ** 3**, 1**, 2, 3, 3, 2 1 5, 2 *, 1 *, 6, 2 1 6, 1 9, 8, 20 30 % (16) 4* * 5* *, 18 ** 7* *, 1 4, 1, 4, 5, 1, 2, 1 3, 3, 7 30 40 % (21) 8*, 1* * 1* *, 9* * 1 3, 9, 1, 3 6, 7, 8, 13, 14, 40 50 % (4) 3, 2* * 11, 5 50% (1)

4 77 90 100% (4) 0 10% (9) (9) 10 2 0% (17) 2 20 30 % (16) 17 30 40 % (21) 20, 5, 6*, 2, 1 1, 4 40 50 % (4) 50% (1) 1 0 : 1. IPTV (Live) 2. 2 1 (50% ), :,, IPTV 77 1, 50% 67 1. 67 53 10%, 14 10% 8. 50% 10 1, 7 10%. 40) 3 10%, 1. 4 24 ( 1, 2009) 30 40% (1) 0 10 (9) % (9) 10 2 0% (17) 20 3 0% (16) 30 4 0% (21) 8* 40 5 50% 0% (1) (4) 40) 1 50% 1 1 () 14.2%

78 40 50% (9) 50 60% (15) 60 70% (6) 70 80% (21) 80 90% (23) 90 100% (2) 0 10 % (9) (9) 10 2 0% (17) 4** 6**, 2**, 1**, 2** 3(S) 5**, 1 1**, 1, 2*(S ), 3**, 1**, 2, 3, 3, 2 20 3 0% (16) 30 4 0% (21) 4** 1**, 1** 5**, 18**, 9** 7** 4 3 1 1 2, 2, 3 21, 2* 4 12 15, 19, 2*, 6, 2 16, 8, 1*, 2 4, 1, 5, 1, 2, 1 3, 17, 3, 7, 4 20, 3, 9, 1, 1, 3 6, 7, 8, 13, 14, 5, 6*, 2 1, 4 40 5 0% 50% (4) (1) 3, 2** 11, 5 10 : 1. IPTV (Live) 2. 2 1 (1 50% ), :,, IPTV 1,. 41) 41) TV

4 79 77 1, 50% 44 1. 44 20 10%, 4 10% 3. 50% 20, 2.7%. KT Qook TV 50% 1,. 50% 33 1, 12 10% 21 10%. 7 6, KT Qook TV 1. 4 25 ( 1, 2009) 0 30% (1) 30 40% (10) 40 50% (22) 0 10% (9) (36) 13(Q) 3**(Q), 2*(Q) 2**(Q), 5**(Q), 2*(Q) 6*(S), 1**, 2(S), 4(S) 15(S), 4**(S), 6**(S), 3(S), 4(S), 1*(S), 1(S), 3(S), 6(S), 7**(S), 1**(S) 10 2 (4) (9) 0% 20 30 % 1** 30 4 0% (15) 5** 4**, 5 2**, 1**, 18**, 9**, 2** 1 1, 3 50 60% 2, 8*(S), 16 5 14, 40 50% 50% (1) (3)

80 (16) 1**(Q) 60 70% (13) 70 80% (10) 80 90% (5) 0 10% (9) (36) 21 9(S), 2(S), 1(S), 1(S), 2(S), 4(S), 4(S) 3(S), 2(S), 2(S) 12, 1(S), 2(S), 2*(S), 1(S), 3(S) 1(S), 3(S), 3(S), 3(S) 10 2 0% (4) 19, 8 20 30 % (9) 3, 3, 7 17 : IPTV (Live) :,, IPTV 30 4 0% (15) 20, 2, 1 7, 8 6, 4 1 40 50% 50% (3) (1) 11, 5 10 77 1, 50% 58 1. 58 26 10%, 22 10% 2. 50% 19 1, 7 10% 12 10%. 10% 1 1.

4 81 4 26 ( 1, 2009) 30 40% (2) 40 50% (17) 50 60% (13) 60 70% (11) 70 80% (18) 80 90% (11) 90 100% (5) 0 10% (2) (42) 2 21 5**(S), 1**(S) 2**(S), 6*(S), 1**, 3**(S), 4(S), 1**(S), 1(S), 2(S), 6(S), 7**(S) 3(S), 3(S), 8*(S), 9(S), 1(S), 4(S) 4**(S), 6**(S), 2*(S), 2*(S), 2(S), 1(S) 15(S), 1*(S), 2(S), 1**(S), 4(S) 12, 1(S), 3(S), 2*(S), 1(S), 2(S), 2(S), 3(S) 1(S), 2(S), 3(S), 3(S), 3(S) 10 20 % (3) 16, 19, 8 20 30 % (10) 5**, 4, 1 2**, 18** 5 3, 17, 3, 7 30 40 % (16) 1**, 4**, 13, 1 9**, 5, 3 14, 20, 2, 1 7, 8, 4 6, 1 : IPTV (Live) :,, IPTV 40 50 % (7) 2** 11, 5 50% (1) 10

82 77 1, 50% 58 1. 58 21 10%, 27 10% 2 1. 1. 50% 19 1, 17 10%. 2 10%, 1. 4 27 ( 1, 2009) 30 40% (3) 40 50% (16) 50 60% (12) 0 10 (2) % (45) 5**(S ), 1**(S ) 6*(S), 1**, 3**(S ), 2 1**(S ), 2(S), 3(S), 1(S) 2**(S ), 3(S), 4(S), 1(S), 3(S), 6(S), 7**(S ), 1(S) 10 20 % (3) 20 30 % (9) 2**, 5**, 4 18**, 5 30 40 % (14) 13 1**, 4**, 9**, 5 2, 1 40 50 % (3) 2** 50% (1)

4 83 60 70% (15) 70 80% (16) 80 90% (10) 90 100% (5) 0 10 10 20 % % (2) (45) (3) 4**(S ), 6**(S ), 21 2*(S), 2*(S), 19, 8 8*(S), 9*(S), 1(S), 4(S) 15(S), 1*(S), 2(S), 1(S), 2(S), 16 1**(S ), 4(S) 12, 1(S), 3(S), 2*(S), 1(S), 2(S), 2(S), 3(S) 1(S), 2(S), 3(S), 3(S), 3(S) 20 30 % (9) 3 3, 17, 7 30 40 % (14) 14, 20, 4 6, 7, 8 1 : IPTV (Live) :,, IPTV 40 50 % (3) 11, 5 50% (1) 10

84 4 1.. :, IPTV. IPTV IPTV 15 ( ),. (SO) 77 ( ), IPTV. SO,,,., IPTV,., IPTV,.. :, ( ). 42), 42) IPTV

4 85...,.,.,. 2.. :., 1/3 1/3. 43), 33% 2. 44) 43) 8 () 8, 4 ( ) 7 3 4 44) 8 () 8, 4 ( ) 7 5

86 IPTV IPTV 1/3. (, IPTV) 1/3. 45). :,. 46) 1/3. (PP). 47) PP,.. SO (1/3). 3. ( 6 45) IPTV 13 ( ) 46) IPTV TV 47) IPTV

4 87 ),. SO. 48), 2009 IPTV3. TV IPTV3 SO TV., IPTV KT 1. KT. (),...,. 48) SO

88 5 : TV, IPTV. SO IPTV. ( IPTV).., IPTV3, SO SO.. SO,, IPTV..,. SO.

5 : 89., 49),... SO, IPTV. SO. 20, 50).,. IPTV..,. 49) PAR 5. ( ),. 50), SO.

90 SO, IPTV.. (SO) (IPTV). SO 51) IPTV. 52) SO. 53) TV,, IPTV. SO TV IPTV TV,, IPTV. SO. 54), SO. SO,, ()., 51) 52) IPTV 53) 54)

5 : 91 SO. IPTV. (franchise),. 77 ( 38 )..

92 Picard (2004),, 5(1). (2006),, 93. (2005), MVPD, 17(20) 381,. (2003),, KBI 03-24,. (2004), TV : SO, 48(5). (2008), ERG, 20(16) 446,. (2008),, 2008-08. (2008),, 22(3) (2008), :, 08-14. (2008),, 08-22. (2010),, 10-17. (2001),, 52. (2008),, 2008-08,

93. (2009), 2009, 2009-03,. (2010),, 12(1). (2009),,, 16(4). (2006), -, 14(4). (2009),, 09-60,. (2009), SO, 21(6) 459,. (2001),, 9(4). (2006), TV, 13(4). (2010),, 2010-03. (2007), TV, 21(2). (2008), IPTV, 9(2). (2005),, 05-10. (2010),, 32(3)

94 (2009), TV, 5(1). (2006), TV, 50(4). (2000), TV, 48(1). (2009), 2009, 2009-03. (2010), 2009, 10-51. (2007), : 2005 -, 19 (2005a), SO MSO, 61. (2005b), TV ( ), 49(5). (2007a),, 51(3). (2007b), TV SO ( vs. ), 21(4). (2009),,, 2009-03,. (2008), :, 18. KISDI (2010), 2009, 10-51,.

95 Carter, E. Jane (2001), Market Definition in the Broadcasting Sector. World Competition 24(1), pp.93 124. Chan-Olmsted, Sylvia M. (2009), Market Competition for Cable Television : Reexamining its Horizontal Mergers and Industry Concentration, Journal of Media Economics 9(2). Chipty, Tasneem and Christopher M. Snyder (1999), The Role of Firm Size in Bilateral Bargaining : A Study of the Cable Television Industry, Review of Economics and Statistics 81(2). ERG (2008), ERG Common Position on Geographic Aspects of Market Analysis (definitino and remedies). FCC (2009), Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming 13th Annual Report, FCC 07-206. Goolsbee, Austan and Amil Petrin (2004), The Consumer Gains from Direct Broadcast Satellites and the Competition with Cable TV, Econometrica 72(2).

96 < 1> MVPD 1. MVPD FCC TV MVPD(multichannel video programming distributor). FCC 55) MVPD 56) PAR(program access rule),. MVPD MMDS(multichannel multipoint distribution service), PCO(private cable operator), HSD(home satellite dish), BSP(broadband service provider). 2. MVPD MVPD TV (franchise area) 57).,. 55) Section 628(g) of the Communication Act of 1934, as amended. 56) Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming 57) franchise TV SO, SO (franchise area)

97.,., TV.

98 < 2> Nielsen DMA(Designated Market Area) 1. Nielsen DMA. Niesen DMA DMA(Designated Market Area) ( ) TV. TV. DMA 1, DMA. DMA. DMA (Nielsen Media Research) 210 DMA.. Nielsen DMA 1 210 DMA, New York 750 TV Los Angeles 570 TV. 200 TV DMA 10, 30 DMA 100 TV., 10 TV DMA 38. 2. DMA.

99 (multiple-ownership rules) (cross-ownership rules).... 58) 2007 12 FCC DMA 20 DMA. 20 ( TV)., 8, ABC, CBS, NBC, FOX 4. 20 FCC.. 1 1 ( TV ), TV DMA 8., DMA 4 TV. 58) (2009).

100 1 Local Television Market 2010-11 2011-12 2011 2012 Difference DMA Name Rank Rank TV Homes TV Homes 1 1 New York 7,515,330 7,387,810 2 2 Los Angeles 5,666,900 5,569,780 3 3 Chicago 3,502,610 3,493,480 4 4 Philadelphia 3,015,820 2,993,370 5 5 Dallas-Ft. Worth 2,594,630 2,571,310 6 6 San Francisco-Oak-San Jose 2,523,520 2,506,510 7 7 Boston (Manchester) 2,460,290 2,379,690 9 8 1 Washington, DC (Hagrstwn) 2,389,710 2,360,180 8 9-1 Atlanta 2,407,080 2,292,640 10 10 Houston 2,177,220 2,185,260 11 11 Detroit 1,883,840 1,842,650 13 12 1 Seattle-Tacoma 1,874,750 1,811,420 12 13-1 Phoenix (Prescott) 1,881,310 1,811,330 14 14 Tampa-St. Pete (Sarasota) 1,795,200 1,788,240 15 15 Minneapolis-St. Paul 1,753,780 1,721,940 16 16 Miami-Ft. Lauderdale 1,580,580 1,583,800 17 17 Denver 1,572,740 1,548,570 18 18 Cleveland-Akron (Canton) 1,526,200 1,514,170 19 19 Orlando-Daytona Bch-Melbrn 1,453,120 1,465,460 20 20 Sacramnto-Stkton-Modesto 1,409,400 1,388,570 21 21 St. Louis 1,258,580 1,253,920 22 22 Portland, OR 1,197,780 1,190,010 24 23 1 Pittsburgh 1,160,820 1,171,490 25 24 1 Raleigh-Durham (Fayetvlle) 1,131,310 1,143,420 23 25-2 Charlotte 1,166,180 1,140,900 27 26 1 Indianapolis 1,106,420 1,109,970 26 27-1 Baltimore 1,108,360 1,097,310 28 28 San Diego 1,089,010 1,077,600 29 29 Nashville 1,039,430 1,024,560 30 30 Hartford & New Haven 1,018,770 1,006,280 31 31 Kansas City 974,820 939,740 34 32 2 Columbus, OH 915,950 932,680 32 33-1 Salt Lake City 953,950 927,540 35 34 1 Milwaukee 901,100 907,660 33 35-2 Cincinnati 923,830 896,090 37 36 1 San Antonio 844,910 880,690 36 37-1 Greenvll-Spart-Ashevll-And 878,550 860,930 38 38 West Palm Beach-Ft. Pierce 773,890 788,020 40 39 1 Birmingham (Ann and Tusc) 747,190 738,790 42 40 2 Las Vegas 718,030 737,300 39 41-2 Harrisburg-Lncstr-Leb-York 749,020 729,440 41 42-1 Grand Rapids-Kalmzoo-B.Crk 740,230 722,150

101 43 43 Norfolk-Portsmth-Newpt Nws 716,050 718,750 45 44 1 Oklahoma City 704,670 712,630 46 45 1 Albuquerque-Santa Fe 703,720 710,050 47 46 1 Greensboro-H.Point-W.Salem 699,040 691,200 44 47-3 Austin 707,430 686,830 50 48 2 Louisville 674,940 674,050 48 49-1 Memphis 693,860 669,940 49 50-1 Jacksonville 678,430 669,840 51 51 Buffalo 636,320 645,190 52 52 New Orleans 635,860 643,660 53 53 Providence-New Bedford 620,600 620,010 54 54 Wilkes Barre-Scranton-Hztn 595,480 590,740 55 55 Fresno-Visalia 581,340 574,800 56 56 Little Rock-Pine Bluff 573,670 571,630 57 57 Richmond-Petersburg 558,500 559,390 58 58 Albany-Schenectady-Troy 557,860 551,120 61 59 2 Tulsa 535,820 529,100 60 60 Mobile-Pensacola (Ft Walt) 539,190 527,930 59 61-2 Knoxville 557,040 527,790 65 62 3 Ft. Myers-Naples 499,410 504,240 62 63-1 Dayton 527,030 493,600 63 64-1 Lexington 515,320 488,850 64 65-1 Charleston-Huntington 505,200 465,030 66 66 Roanoke-Lynchburg 464,480 455,860 68 67 1 Wichita-Hutchinson Plus 457,880 454,590 69 68 1 Flint-Saginaw-Bay City 455,840 451,880 71 69 2 Green Bay-Appleton 445,510 445,760 67 70-3 Tucson (Sierra Vista) 461,450 442,020 72 71 1 Honolulu 433,530 434,730 73 72 1 Des Moines-Ames 432,820 431,300 75 73 2 Spokane 424,220 426,690 70 74-4 Toledo 445,600 426,280 74 75-1 Springfield, MO 424,270 423,010 76 76 Omaha 418,290 415,510 78 77 1 Columbia, SC 405,670 404,830 77 78-1 Portland-Auburn 410,300 401,370 81 79 2 Rochester, NY 392,090 398,790 79 80-1 Huntsville-Decatur (Flor) 399,440 394,010 80 81-1 Paducah-Cape Girard-Harsbg 398,820 393,330 84 82 2 Champaign&Sprngfld-Decatur 384,990 386,160 83 83 Shreveport 387,060 386,150 82 84-2 Syracuse 389,970 386,090 85 85 Madison 382,700 378,290 86 86 Chattanooga 376,910 366,790 87 87 Harlingen-Wslco-Brnsvl-McA 356,010 361,820

102 89 88 1 Waco-Temple-Bryan 344,020 353,190 88 89-1 Cedar Rapids-Wtrlo-IWC&Dub 346,010 344,150 92 90 2 Colorado Springs-Pueblo 336,880 343,160 97 91 6 El Paso (Las Cruces) 315,130 336,570 96 92 4 Savannah 329,460 335,080 90 93-3 Jackson, MS 338,030 334,530 94 94 Baton Rouge 334,730 333,010 95 95 Burlington-Plattsburgh 330,730 323,750 91 96-5 Tri-Cities, TN-VA 337,610 323,640 93 97-4 South Bend-Elkhart 336,220 322,090 98 98 Charleston, SC 312,770 311,260 101 99 2 Greenville-N.Bern-Washngtn 294,550 307,610 99 100-1 Davenport-R.Island-Moline 309,800 307,050 100 101-1 Ft. Smith-Fay-Sprngdl-Rgrs 304,060 301,120 102 102 Johnstown-Altoona-St Colge 293,940 294,770 104 103 1 Myrtle Beach-Florence 289,570 289,060 103 104-1 Evansville 292,440 287,880 106 105 1 Lincoln & Hastings-Krny 279,820 280,310 105 106-1 Tallahassee-Thomasville 282,110 272,520 109 107 2 Tyler-Longview(Lfkn&Ncgd) 269,760 271,400 108 108 Reno 271,380 271,020 107 109-2 Ft. Wayne 277,050 267,710 111 110 1 Youngstown 268,150 263,850 114 111 3 Augusta-Aiken 257,030 262,560 113 112 1 Boise 262,920 261,810 112 113-1 Sioux Falls(Mitchell) 263,790 261,530 110 114-4 Springfield-Holyoke 269,500 257,080 115 115 Lansing 253,380 252,890 116 116 Peoria-Bloomington 251,880 247,850 120 117 3 Fargo-Valley City 241,990 246,780 121 118 3 Macon 241,120 245,910 117 119-2 Montgomery-Selma 244,470 245,100 119 120-1 Traverse City-Cadillac 242,700 244,050 118 121-3 Eugene 243,870 241,270 122 122 SantaBarbra-SanMar-SanLuOb 239,250 230,830 126 123 3 Yakima-Pasco-Rchlnd-Knnwck 225,320 230,010 123 124-1 Lafayette, LA 231,560 229,320 124 125-1 Monterey-Salinas 229,150 223,620 125 126-1 Bakersfield 225,670 221,920 127 127 Columbus, GA (Opelika, AL) 219,450 215,410 128 128 La Crosse-Eau Claire 216,510 213,660 129 129 Corpus Christi 199,370 203,550 131 130 1 Amarillo 195,070 195,650 130 131-1 Chico-Redding 198,370 194,590 132 132 Wilmington 191,630 190,730

103 133 133 Columbus-Tupelo-W Pnt-Hstn 190,270 189,910 134 134 Rockford 187,970 184,360 135 135 Wausau-Rhinelander 186,010 181,280 136 136 Topeka 179,510 177,710 138 137 1 Monroe-El Dorado 177,900 177,410 137 138-1 Columbia-Jefferson City 178,610 176,470 139 139 Duluth-Superior 174,570 173,710 140 140 Medford-Klamath Falls 172,230 170,670 141 141 Beaumont-Port Arthur 170,010 168,420 146 142 4 Wichita Falls & Lawton 157,030 160,540 142 143-1 Lubbock 161,450 160,160 143 144-1 Salisbury 159,630 159,640 145 145 Palm Springs 157,180 158,440 144 146-2 Erie 158,000 157,730 149 147 2 Sioux City 155,490 157,060 150 148 2 Anchorage 154,820 155,600 148 149-1 Joplin-Pittsburg 156,360 153,910 147 150-3 Albany, GA 156,910 151,620 151 151 Odessa-Midland 146,310 146,040 157 152 5 Minot-Bsmrck-Dcknsn(Wlstn) 138,730 145,480 153 153 Rochestr-Mason City-Austin 144,590 145,450 152 154-2 Terre Haute 144,950 142,780 154 155-1 Bangor 144,130 141,580 155 156-1 Bluefield-Beckley-Oak Hill 143,280 137,380 158 157 1 Binghamton 136,740 136,730 159 158 1 Wheeling-Steubenville 132,910 133,120 156 159-3 Panama City 139,700 132,120 162 160 2 Idaho Fals-Pocatllo(Jcksn) 128,860 128,940 161 161 Sherman-Ada 129,480 128,790 163 162 1 Biloxi-Gulfport 126,610 128,150 160 163-3 Gainesville 130,460 124,730 165 164 1 Abilene-Sweetwater 115,200 115,630 166 165 1 Missoula 113,380 114,590 164 166-2 Yuma-El Centro 118,700 112,850 167 167 Hattiesburg-Laurel 112,120 111,560 170 168 2 Billings 109,090 109,940 169 169 Dothan 110,080 109,080 168 170-2 Clarksburg-Weston 110,440 108,980 172 171 1 Quincy-Hannibal-Keokuk 102,010 104,790 171 172-1 Utica 104,990 104,750 173 173 Rapid City 97,930 100,120 174 174 Elmira (Corning) 96,390 96,600 175 175 Lake Charles 96,210 94,850 182 176 6 Jackson, TN 77,700 94,650 176 177-1 Watertown 95,750 93,090

104 177 178-1 Harrisonburg 94,670 91,620 178 179-1 Alexandria, LA 90,640 90,160 179 180-1 Marquette 87,670 85,230 180 181-1 Jonesboro 83,000 81,300 181 182-1 Bowling Green 81,750 79,990 183 183 Charlottesville 76,700 74,630 184 184 Grand Junction-Montrose 76,320 72,970 186 185 1 Laredo 70,090 72,060 185 186-1 Meridian 72,280 70,190 187 187 Greenwood-Greenville 69,450 67,730 188 188 Lafayette, IN 67,560 67,260 191 189 2 Butte-Bozeman 65,780 66,910 190 190 Great Falls 65,900 66,190 192 191 1 Twin Falls 65,310 65,800 193 192 1 Parkersburg 64,370 63,120 189 193-4 Bend, OR 66,680 62,620 194 194 Eureka 61,570 61,180 197 195 2 Cheyenne-Scottsbluff 55,210 56,640 195 196-1 Casper-Riverton 56,700 56,460 196 197-1 San Angelo 55,280 55,570 198 198 Mankato 52,640 53,720 199 199 Ottumwa-Kirksville 51,370 47,810 200 200 St. Joseph 48,040 46,690 201 201 Lima 40,020 39,350 202 202 Fairbanks 36,450 37,010 203 203 Zanesville 32,550 33,140 204 204 Victoria 31,660 31,540 205 205 Presque Isle 30,380 29,850 206 206 Helena 28,030 28,050 207 207 Juneau 25,250 25,500 208 208 Alpena 17,040 17,100 209 209 North Platte 15,350 15,180 210 210 Glendive 4,040 4,180 : Nielsen Media Research (2011)

105 < 3> TV TV 1970, (basic service tier)., LFA(local franchise authority) 59) SO (franchise agreement),. FCC SO (effective competition), SO, SO 60). LFA TV 61) (reasonableness). TV SO (rate justification forms) LFA. 62) FCC, 4., TV (franchise area) 30% SO., 2 MVPD(multichannel video program distributor) 50%, MVPD MVPD 15%., LFA MVPD 50%. 59) LFA city, county 60) 1996 (Communication Act) SO 1%, 2 5 61) 62) Regulation of Cable TV Rates, FCC web site (http://www.fcc.gov/guides/regulation-cable-tv-rates)

106, (LEC, local exchange carrier), SO. 4, 15% (LEC). 63) 63) (2009) pp.29~30

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