한국인터넷문화의특성과발전방안연구 정책연구 09-65 한국인터넷문화의특성과발전방안연구총괄보고서 2009. 12.
1.,.. 10.,.,.. 6. -,,,
2,,.,.,,,,,,.,,,.,,. 2009 12
3 1 9 1 25 1 25 2 27 3 28 2 : - 32 1 32 1. 34 2. 36 2 37 1. 37 2. 39 3. 42 3 44 3 47 1 47 1. 47 2. 48 3. 55
4 2 56 1. 56 2. 58 3. 67 3 70 1. 70 2. 73 3. 82 4 86 1. 86 2. 87 3. 96 5 99 1. 99 2. 101 3. 114 4 117 122
5 1 1 30 2 1 34 2 2 35 2 3 36 3 1 62 3 2 66 3 3 74 3 4 79 3 5 80 3 6 81 3 7 81 3 8 82 3 9 82 3 10 83 3 11 84 3 12 85 3 13 88 3 14 ( ) 90 3 15 ( ) 91 3 16 ( ) 91 3 17 ( ) 92
6 3 18 ( ) 92 3 19 ( 3 ) 93 3 20 ( 3 ) 94 3 21 ( 3 ) 94 3 22 ( 3 ) 95 3 23 104 3 24 110
7 1 1 2008, 2009 28 1 2 29 3 1 52 3 2 55 3 3 57 3 4 e-democracy 65 3 5 103 3 6 110 3 7 111 3 8 112 3 9 114
9 1.. 10. (social edifice). PC,,,.,. -. 2008,..,,,,.,.
10. 10.... -,,,.,.,,,, 5...,.
11,.,,,,.,.,. 2..,,,,,,,,, 5. 3.. : -,.., 2008
12 -,,,,,. 2007 KGSS..,, (conversion cost). 2008. (,, ) (territorialization). (minority),. (social presence)..,.,.
13.,.,.,.,..,.. (catch up).,....,...
14.,..,..,..,..,....... 1)
15. (trickle-down),,.,.,,.,.,...,,, ID.,,, ID.....
16.......,.. /..,, (robustness),. 2).
17,.. (, ),, 3. 1994,.,,. 2002, 2007..,,,..,,,.
18. e-editor., 2.0.,..,, (co-regulation) (co-management). 3)....
19 6 (,,,, ). (De-facto standard) (De-jure standard). IETF, W3C, ITU, ISO/IEC JTC1, GSC. UN, COE, ITU, APEC, APCERT, AVAR. WIPO,., OECD, UN, EU, APEC. ( ), INHOPE, APIH, OECD, UNESCO,. ICT.,,.,,. 2010 G20,,,., EU.
20,,.,.,,.,.,,,., (quality),.,, (digital citizenship). 4).,....
21...,.,,,...., NHN Daum.,,,,..,... (keystone player)
22...,... (prosumer).. 5),,,,,,,,,,.,,, ( ),, R&D. GENI, FIND, EU
23., IPv6, P2P. NEC, (Infinera). (Google). NTT,, KT., ITU-T, ISO/IEC JTC1/SC6, IETF IRTF TTA /., IT..,,.,,,., ( (social network),,,,, IPTV,, ).,. /, IT..,
24 ICT.,,..,., (quantum jump). 4. -...
1 25 1 1.,.. 10.,. (tragedy of the commons).,,,. -.
26 2008,..,,,,.,.. 10...,,,,,.,,.
1 27 2 10,,. -,,,.,.,,,, 5.. -,,,,,. 2009 2,.
28 3 2008. 2008,,,,, 5. 2009,. 2008, 2009. 1-1 2008, 2009 2009. -,,,,,,,,
1 29, 5. 1) -,,.. 5. 1 2 1),,.
30 1 1, -, -,,,,,,,,,, IT
1 31 2009 11 26,...
32 2 : - 1 10. PC,,,.,. 2008... 2008.. 2008.
2 : - 33..,,,,.,.,. -. -. (, 2009),,,,,,, TV. //,,,,,,,, /...,,..,,, /.
34 1. 15, (Proportionate Quota & Systematic Sampling). 2009 8 27 9 18 3, (face to face interview). 1,232 95% ±2.8%. 2-1. 2-1 사례수 ( 명 ) 비율 (%) 전체 1,232 100.0 성별 남 605 49.1 여 627 50.9 15-19세 116 9.4 20대 238 19.3 연령대 30대 257 20.9 40대 247 20.0 50대 193 15.7 60세이상 181 14.7 자영업 281 22.8 블루칼라 199 16.2 직업 화이트칼라 228 18.5 가정주부 283 23.0 학생 211 17.1 무직 / 기타 30 2.4 중학교이하 120 9.7 학력 고등학교 638 51.8 대학이상 474 38.5 200만원미만 63 5.1 200-300만원미만 254 20.6 가구소득 300-400만원미만 461 37.4 400-500만원미만 222 18.0 500만원이상 225 18.3 무응답 7 0.6 하 199 16.2 계층의식 중하 370 30.0 중상 361 29.3 상 302 24.5
2 : - 35 1,232 908 73.7%, 324 26.3%. 62.7%. 20~40, 60 2.9%.,., 3.2%. 2 2 이용자 (N=908) 비이용자 (N=324) 전체 73.7 26.3 성별 남 62.7 37.3 여 46.7 53.3 15-19세 12.8 0.0 20대 26.1 0.3 연령대 30대 27.1 3.4 40대 21.8 15.1 50대 9.4 33.3 60세이상 2.9 47.8 자영업 18.3 35.5 블루칼라 16.1 16.4 직업 화이트칼라 24.1 2.8 가정주부 16.7 40.4 학생 23.2 0.0 무직 / 기타 1.5 4.9 중학교이하 3.2 28.1 학력 고등학교 47.7 63.3 대학이상 49.1 8.6 200만원미만 1.7 14.8 200-300만원미만 18.8 25.6 가구소득 300-400만원미만 38.5 34.3 400-500만원미만 19.6 13.6 500만원이상 20.6 11.7 무응답 0.8 0.0 하 14.1 21.9 계층의식 중하 30.2 29.6 중상 29.1 29.9 상 26.7 18.5
36 2.., TV,,,.,, TV,,,,. -,. 2008 -,. 2 3 조사내용정보통신기기사용현황매체이용행태선호하는장르가치관및정치성향사회참여위험노출경험 세부변인사용하고있는정보통신기기신문열독 TV이용모바일이용인터넷이용선호음악장르선호영화장르선호도서장르개인가치관및인식이념적성향 2007년대선투표후보및 2008년총선투표정당지지정당각정부별민주주의수준및경제성장수준이명박대통령직무수행지지도시사상식사회참여활동의향기관또는단체신뢰도사회위험인식도촛불집회참여및활동노무현전대통령서거관련학생운동, 사회운동등참여여부가계의위험노출경험
2 : - 37 2 1..,. TV, TV..,,..,.,,,..,,.,...
38.,..,.,....,.,., ( ),,,,,...,.
2 : - 39 2..,,.....,,.,,...,,,...,,,.,,,,.
40.,,,..,,...... 2-3 2-3....,..,.. 2
2 : - 41..........,.,..,,,..,,...,.
42.,,,.,,.,...,..,. 3..,. TV,.,.,
2 : - 43.,... TV....,.., (influential)..,.
44,,.,.. /. 3.,....,.,..,..,
2 : - 45..,.,..,.,.,,,..,.....,,..
46........,,... (Appadurai) (capacity to aspire)..,.
3 47 3 1 1.. (trickle-down),,..,,......, (popularity)....
48..... 4.,.,.,.,,.. 2.. (reputation),,.,,,,.....
3 49..,.,.,,.,.,......... (ebay.com) (amazon.com).
50 (digital footprint).,,.. (visibility),.,. (race). (reputation capital),...,... (feedback),,.. (recommendation system)..
3 51.,.,.. (ebay)....,... (transaction)...,. DHT(Distributed Hash Table),.
52 3-1.,.,,.,,.,,,,. 1..,
3 53.,...,,, ID.,,, ID..,,. (agenda setting) (opinion construction).,.. (believability) (trustworthy) (expertise) (Castelfranchi and Tan, 2002).
54, (Fogg, 1999)..,, (Fogg and Tseng, 1999).,.,. 3-2,....??,,,
3 55,..,,,,. 3 2 3....
56...,.,. /..,, (robustness),. 2 1...,.
3 57,,. (, ),, 3,.,. 3.,. 4,. 3 3
58 2... OECD(2003),,,.,, -, Meijer (2009) (, ),, 3. Meijer,,,... Jenkins(2006),,. 2.0,,,,,,.,
3 59.,,..,.. Rheingold(2003), Benkler(2006). (Tapscott, 2006). Keen(2006),,,, Lanier(2006).. 1994,,,, TV,., 2002 16,,.
60.. 6 98.5%, 28.8%(, 2009), 87.9%(KADO, 2008)., 5%, 0.12% 30.5%. 14.3%, 5% 44.2% (, 2009).,.., (Sunstein, 2009). 2008, 2005,.. 2002
3 61, 2.0 9.7% (KISDI, 2008). (36.5%), (18.6%), (13.1%) (, 2009)... 2002,, 2007,. 16 17...,,,,. 2008,,,,.,., 180cm,
62.,. 3 1 - :,,, -, : 0.12%, 5% 30.5%, 14.3% (, 2009) - ( : ) - ( : ) - : 2008 4 ~6, 6 7626 10% 71% 10 2 1810 27.6 (, 2008) - : 41.1% (2007.12 ), (36.5%), (18.6%) (13.1%) (, 2009) - ( :,, ) -
3 63..,,,,,.,.,., /., /.,..., (co-regulation) (co-management).,, 3 ADR(Alternative Dispute Resolution) (, 2008) FCC
64..,.,,.,..,... e-editor. e-democracy. e-democracy, 1,500
3 65., (e-editor) ( 3-4 ). 3 4 e-democracy 2.0. 2.0.,,,, 4 2.0., - -. <,,, >, 2006 2009 2
66 20,424 79..,.., (Minnesota E-democracy), (Smart Vote) (My Vote), BBC Democracy Live. 3 2 - - - - ( : e-democracy project ) - - 2.0 - -
3 67 3. ().,,,,..., (given) (selective).,..,., (discipline).
68... /... 2)..,...,,. 2),,,,.
3 69,,,..,.,.,..,,.. (ecitizen Jury), (e-petition), (e-peoples Panel),,,,,, IPTV.,..,,
70,,.,,.,. (professional citizen), (citizen-administrators),. - -. 3 1.,,. ( ) ( ), ( ). (Internet governance),.
3 71 (domain name system: DNS).,.. (local boundary),. 3.,.,.,.,., (actors)..,..,.,
72.,..,. (loosely coupled relation).,..,.,..,.,... SWOT. SWOT. SWOT.,
3 73... 2... Rhodes(1997),,, (inter-organizational network). (issue), (actors), (steering) (rule of game). (ICANN) (DNS).,,,,. ",,, ".. (steering) (application)
74.. ( ) (,, () ).. (e-commerce) (contents). 6 (,,,,, ). 3 3 ( ) (, ).,. (convenience) (credibility). (De-facto standard)
3 75 (De-jure standard). IETF(Internet Engineering Task Force: ), W3C(World Wide Web Consortium: ), ITU(International Telecommunication Union: ), ISO/IEC JTC1(Joint Technical Committee1), GSC(Global Standards Collaboration: )...,..,.. ITU GCA(Global Cybersecurity Agenda) (convention),,, ISP (central authority).,... ICANN, OECD, ITU, APEC. UN, COE(the Council of Europe: ), ITU, APEC, OECD, APCERT, AVAR.
76,.,,,,. WIPO(World Intellectual Property Organization: ),..., FTA.,. WIPO, UNESCO, UNCTAD, (IPC & IIPA, CIC & DFC) TRIPs.,. 1980 (personal data),..,. OECD, UN, EU, APEC.
3 77, ( ).,,.,.,. INHOPE, APIH. INHOPE(International Association of Internet Hotlines: ), APIH(Asia-Pacific Internet Hotline Network: ), OECD, UNESCO.. (borderless). ' ' ' (counter part)',,..,.,.
78 (ETRI) (NIPA)., / IT (TTA), IT..,..,..,.....,.
3 79,., YWCA,. ' 2.0(web 2.0)' ' (social network)'..., (leading). ICT.,. 3 4 SWOT ICT / / / / IT / IT (test bed) C(China), J(Japan) / (Patent Troll) / IT
80,.,. 3 5 SWOT / / / / IT / / / / / / / / / / /.., EU,,.
3 81 3 6 SWOT / / / / (, ) / FTA ( ) / FTA /, ( ),,. 3 7 SWOT / IT / / / / / / / / / / / (,, ),.
82 3 8 SWOT IT / / / / / / /, (quality),. 3 9 SWOT / web 2.0 / / / / / / (quality) 3.,.,,,,,.,
3 83 2010 G20,,,,,., -,,, ( ).,,,,.,,,,,.,, (digital citizenship).. 3-10. 3 10 - - - G20 - - - -
84 - - FTA - - - (,,, ) - - - - - -,, ( ) - - -, 3-11. 3 11 - :,, (position) (expertise) - - (pool) - - - - -, ( ) - - - - - - -
3 85 3-12. 3 12 - - - - - - - - WIPO - / - - - - - - - - - - -...
86 (quota).,.,,,,... (,, ). 4 1.,...,,.,
3 87...,.,,.,,. AHP,,. 2.,,,, 4 1. 2 3..
88 3 13 ( ) / 1), ( ) 2) R&D 3) 4) 5) - 6) DB ( -, ) 7) 8) ( ) 9) 10) ( ) 11) 12) ( ) 13) (A.D.R), ( ) (, ), 1) (, ) 2) ( ) 3) 4) (, ) 5) ( ) 6) R&D, (R&D,, ) 7) (M&A )
3 89 ( ) 1) 2) ( ) 3) 4) ( ) 5) 6) 7) (, / ) 8) ( ) 9) 1) 2) / 3) DB 4) ( : WiBro, Wi-Fi) ( ) 5) 6) ( ) ( :, RFID, ) 7) ( ) 8) ( ) 9) ( : ( ) ) 10) ( /DDOS ) 11)
90 AHP,,,,. 3-14,,. 3 14 ( ) 1 1 2 1 1 2 1 2 2 3 3 3 3 4 4 4 4 1,,,,..,...
3 91 3 15 ( ) 2 1 2 1 1 2 1 2 3 3 3 3 2 4 4 4 4 2, 1, 2 2, 3.,. 3 16 ( ) 2 1, 1 1 1 2 2 2 3 3 (, ) 3 3 2 2,,,..
92 3 17 ( ) 2 1 1 2 1 2 2 1 4 3 3 4 3 4 4 3 2 2,.. 3 18 ( ) 2 1 2 1 1 1 2 3 3 3 3 2 2 4 4 4 4 2,,,..
3 93. 3 19 ( 3 ) 1 3 1 2 1 1 2 7 2 2 3 4 5 6 ( : WiBro, Wi-Fi) ( ) ( ) 1 5 5 3 6 6 8 4 3 6 9 7 7 4 7 10 8 9 8 4 9 / 5 10 8 10 10 3 9 11 DB 11 11 11 3., 1, 2, 1, 2., DB.
94 3 20 ( 3 ) 1 3 1 1 3 2 2 3 2 1 3 2 1 3 4 4 5 5 5 6 4 4 6 R&D, 5 7 7 7 7 6 6 3.,. 3 21 ( 3 ) 1 3 1 1 2 1 2 4 1 3 3 ( ) 2 7 4 4 5 4 6 5 6 6 5 6 3 5 8 7 7 9 2 8 9 3 7 9 8 8 9
3 95 3,,.,. 3 22 ( 3 ) 1 3 1 4 1 1 2 3 R&D 1 3 3 3 2 7 4 2 7 4 5 6 7 8 9 10 -, (A.D.R) 8 10 2 5 6 6 10 8 5 6 9 8 11 5 10 9 4 13 11 12 12 9 12 7 11 12 13 DB 13 13 11
96 3.,,.. 3....,..... -.
3 97...... ICANN.,,,.... NHN Daum.,,,,..,.
98... (productivity).. (robustness),. (niche creation),,. (keystone player)...,..., co-creator, co-creator partner. ( )
3 99. (producer+ consumer). (prosumer).. /,, ( ), ( )...,,,.,,,. 5 1.
100,,,. (clean-slate),,,,,,.,,, ( ),, R&D.,, ( ) IT.,,,,..,.,.,,,.,,,. ITU-T, ISO/IEC, FG-FN, IETF/IRTF, IEEE, WiMAX.,,
3 101,, NEC IT. (FIF),.,,,...,,., SWOT,,,. IT,... UN,. 2..
102.,. 1960. 1990..,.,.,. ITU-T (Telecommunications Technology Association, TTA),. 3-5.. /..
3 103 3 5 : 3) /.,,,,,,,., (EU),,,.,,. 3-23., GENI FIND. GENI (NSF) 3) Computing Research Association(CRA), http://www.cra.org/
104,. GENI. FIND NSF (application) /. NSF FIND,. FIND,,, (actuator),. 3 23 IPv6, P2P,,. 4),..,.,.
3 105 EIFFEL FIRE, PPP. EIFFEL FP7 (think tank). EIFFEL,,. FIRE /,. PPP(Public-Private Partnership) -,,. (NxGN) (NwGN),.,, (ambient)/, (self),, (fundamentals). AKARI., /,.. IPv6 P2P,. 4) Internet of Things, Public-Private Partnerships
106 CNGI(China Next Generation Internet) 5..,,... NEC, (Infinera). (Google) FIND, NTT(Nippon Telegraph and Telephone), (, Chunghwa Telecommunication, CHT), (Deutsche Telekom) KT., NEC, OpenFlow. (Smart-Connect Communities). (Infinera).,,.
3 107,. NTT (carrier). (CHT) OpenFlow,. KT, ITU-T, ISO/IEC JTC1/SC6. ITU-T, ISO/IEC JTC1/SC6, IETF IRTF TTA,,,. ITU-T 2009 (Study Group, SG) 13 Q.21, (Future Network Focus Group, FG-FN). ISO/IEC JTC1/SC6 2009 ITU-T. IETF(Internet Engineering Task Force) IRTF(Internet Research Task Force),. (TTA) 2009 (Project Group, PG) 2009.,..,,,,.,,, (P-self), (People to
108 People, P2P), (People to Machine, P2M), (Machine to Machine, M2M).,,,., Everywhere, Everything,,. /,,.,,..,,,,..,,... (social network),,,,, IPTV, (,, ),,,,.
3 109,,,,,,,,,,,,.,, (semantic),,, IPTV IPTV, IPTV, IPTV,,,,,,.,..,,,.,,,,,,., 3-24.,,. IT
110 3-6. 3 24. (Networked Computing), (Programmable Network Architecture). 3-6
3 111.,, WiBro..,,,,. 3-7 3-8. 3-7
112 3-8..,,,,,,,..,.,,.. 3-9..
3 113,,, TV,,. ICT..,.,.., IT.,,, ICT.,,,. (quantum jump)
114. 3-9 3., IT.., EU. IT.,,
3 115.,..,,,..,,., P2P.,.... ICT.
116.... ( ).
4 117 4.,...,.,.,,.,...,.,.
118.,.,.,,.,.. /..,, (robustness),. (, ),, 3.,,,.
4 119., 2.0.,... 6 (,,,, ).,,. 2010 G20,,,. -,,.,,.,,,. (quality),,,
120...... (keystone player).,.. (prosumer)..,,,,,,,. /, IT..
4 121, ICT.,,,,.. -...
122 (2003), Semantic Web Web Service, 2003, pp. 633 635. (2009),,. (2005),,. (2006), IT. (2008), 2.0. (2009), 2009. (2008a), 2008. (2008b), 2008., (2009.1.15),,. (2008), 2008. (2009), 2009. Toffler, Alvin. (2001a). : 21,. (2001b). New Economy? You Ain t Seen Nothin Yet. The Wall Street Journal. (2005). 2015 industry development strategy. Industrial Innovation Forum 2005. Appadrai, Arjun. (2004). The Capacity to Aspire: Culture and the Terms of Recognition. Rao, V. and M. Walton (Eds.) Culture and Public Action. Stanford: Stanford University Press. Benkler, Y. (2006). The wealth of network. URL (retrieved 28. June. 2009)
123 http://www.jus.uio.no/sisu/the_wealth_of_networks.yochai_benkler/index.html. Castelfranchi, C. and Y. Tan. (2002). The Role of Trust and Deception in Virtual Societies, International Journal of Electronic Communication 6(3), pp.55~70. Dellarocas, C. (2003). The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Management Science 49(10), pp.1407~1424. (2006). Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms. Management Science 52(10), pp.1577~1593. Fogg, B. and H. Tseng. (1999). The Elements of Computer Credibility. Conference on Human Factors and Computing Systems. Pittsburgh. PA. May, pp.15~20. Fogg, B. (1999). Persuasive Technologies. Communications of the ACM 42(5), pp.26~29. Future Management Group. (2005). Eltville Model of Future Management. Jenkins. H. (2006). Convergence Culture: where old and new media collide. New York: NYU Press. Jøsang, A., R Ismail, C Boyd. (2009). A Survey of Trust and Reputation Systems for Online Service Provision. Decision Support Systems. Keen, A. (2006). The cult of the amateur. Doubleday. Kunelius, R. (2006). Good journalism: On the evaluation criteria of some interested and experienced actors, Journalism Studies 7, pp.671~690. Lanier, J. (2006). The Hazards of the New Online Collectivism, An Edge Original Essay. McKinsey Global Industry Analysis. (2004). Optoelectronics A Global Strategic Business Report. Meijer, A., Burger, N. & Ebbers, W. (2009). Citizens2Citizens : Mapping Participatory Practices on the Internet Electronic Journal of e-government 7(1). OECD. (2003). Promise and Problems of E-Democracy: Challenges of Online Citizen
124 Engagement. (2006). The Bioeconomy in 2030: A Policy Agenda. (2007). Communication Outlook 2007. Rheingold, H. (2003). Smart Mobs: The Next Social Revolution. Basic Books. Rhodes, R. A. W. (1997). Understanding Governance: Public Networks, Governance, Reflexivity and Accountability. Open University Press. Sunstein, C. (2009).,, :. Tapscott, D. (2008). Wikinomics : How Mass Collaboration Changes Everything, Portfolio.
5 / 2009 12 2009 12 2 38( 1-1) TEL: 570-4114 FAX: 579-4695 6 ( ) ISBN 978-89-8242-659-9 94320 978-89-8242-665-0 ()