Intro 2007 5 17 19 3 5 Interweighing 2007 3 50 9 1
Business tour 3 2007 6 CEO 1. We weigh the world 100 2000 3 9 2002 3 5 21C 6 2002 400 3 000 38 1983 4 400 1) 2) 2
5 70 1994 R&D 120 5 000 20 4 We weigh the world 2. 1939 1960 1980 1 2 3
Set Maker METTLER TOLEDO BIZERBA ISHIDA A&D METTLER TOLEDO 1 4 70 3. 2007 9 18 1947 1965 10 1975 1 1976 1 4
1 80 3 CAS Computer Aided System 4. CAS 4.1. 1970 METTLER A&D ISHIDA METTLER METTLER 1984 ALPHA 5
1985 6 1 4.2. 6
4.3. 2000 9 17 MBC 3 A/S 3) A/S A/S A/S 24 A/S B/S 4) 3 4 7
4.4. 200 5. 1987 1 COEX 5.1. 1987 8
50 5) 1 8 We weigh the world 5.2. 5 1,000 9
1988 FCC 1990 NBS 1990 kg lbs NSC OIML 6. 6.1. 2003 11 4 10
6.2. 6 10 2 6 1987 5 17 Weighing hill Total solution for weighing 11
6.3. CAS 1993 10 5 7. CAS 100 2007 9 18 1980 1988 12
7.1. 1980 1980 Paboc 20 MEDESA AP 1 7 A/S 30 6) 80 80 13
7) 1990 MBA 2 6 2 5 10 20 1992 CAS S.A CAS S.A CAS S.A 45 1 2 3 2 250 A/S 8) 6 200km 40 700 2 7 8 Torell 2003 14
3 60 45 7.2. 40 2006 9 26 2003 1993 1989 1991 13 200 1 2 40 10 1994 40 523 15
5 6 120 AP 1 50 A/S ECR Electronic Cash Register PD 1 POS Point of System 9) LP 1 90 10) D/B 7 8 A/S A/S 9 feedback 10 2003 9 20 16
11) 1997 CIS 12) 1998 8 13) 1 CIS CIS R&D 1992 40 50 14) 2000 4 7.3. 1980 1991 1990 11 2003 2006 9 26 12 1991 12 31 USSR 11 13 14 2003 17
4 5 2020 2030 5 15) 1990 2 30 5 20 ATCO ATCO 1994 CAS India 350 CAS India 4 30 CAS India 8 CAS India 1999 100 Gurgaon CAS India 9 CAS India 15 2006 3 8 Goldman Sachs 18
CAS India CAS India 100 A/S CAS India A/S 100 1,000 1,000 3 40 7.4. 1990 BRICs 1980 90 10 3 19
1 4 15 1992 METTLER TOLEDO A/S B/S METTLER TOLEDO 1996 CAS China 60 CAS China 27 A/S A/S A/S 1996 16) 20
17) 1 METTLER TOLEDO 4 2000 7.5. CAS Global 5 1997 MBA 1992 R&D 10 R&D 6 16 2005 17 2005 21
7 2001 113 4 34 350 8. 2001 Set Maker 2007 9 18 8 18) Set Maker METTLER TOLEDO A&D BIZERBA 90 1990 20 Set Maker Set Maker METRO CARREFOUR IKEA 1989 18 100 200 22
10 A/S B/S 9. Rapid & Flexible Response 1994 A/S B/S 2007 9 18 A/S A/S B/S 23
A/S B/S A/S B/S We weigh the world 4 24
10. 19) A/S B/S 19 Rise up! 25
10 26
2 3 Total Solution for Weighing Total Solution for Weighing 27
α β γ 2 11. What s the best choice 11.1. α α α 2 28
11.2. β β β 11.3. v 10 A/S B/S Total solution for weighing v v v 29
1984 1987 g kg Max.150 Max.600 Max.15 Max.100 1984 Alpha - - 548-548 CAS - - 40-40 HANA - - 367-367 Others - - 16 16 Total - - 955-955 1985 Alpha 93 395 1,700 2,188 CAS - - 2,686 123 2,809 HANA - - 2,924-2,924 Others - - 665 28 693 Total 93 395 7,975 151 8,614 1986 Alpha 261 112 742-1,115 CAS - - 3,149 1,854 5,003 HANA - - 4,743-4,743 Others - - 618 112 730 Totla 261 112 9,252 1,966 11,591 1987 Alpha 755 502 639-1,896 CAS - - 6,004 2,797 8,801 HANA - - 7,286-7,286 Others - - 328 418 766 Total 755 502 14,257 3,215 18,749 1988 12 30
6 12 31
2002 1998 2002 1998 1999 2000 2002 2002 CAS S.A 1992 3 709 2 670 2 670 2900 3 299 CAS-CHINA 1994 1 934 1 462 1 654 2 300 3 489 CAS.W.INDIA 1999 618 890 1 453 CAS CIS 1997 7 790 3 040 4106 6 266 8 454 1991 2002 1991 1992 1993 1994 1995 1996 1997 1998 250 000 350 000 300 000 600 000 65 000 35 000 60 000 70 000 105 000 90 000 45 000 20 000 60 000 70 000 75 000 60 000 300 000 300 000 1999 2000 2001 2002 140 000 310 000 310 000 170 000 70 000 160 000 160 000 90 000 300 000 200 000 700 000 300 000 32
R&D R&D 1995 2002 1995 12 1996 06 1994 10 1995 12 ABS 1996 02 1997 01 MARINE SCALE 1995 01 1996 01 FLOOR SCALE 1996 01 1996 06 CTS 1996 11 1997 03 SMN 1997 01 1997 04 HCP 1996 10 1997 07 TP 1997 07 1998 06 LP 2 1997 01 1998 06 SW SCALE 1996 12 1998 06 CFS 1997 01 1997 12 1997 05 1997 11 Tc 2 1999 01 2003 06 2000 01 2001 12 DB 2001 02 2003 06 Magnetic Baiance 2000 01 2001 12 2000 01 2002 12 2002 33
1999 2002 1999 2000 2001 2002 Mettler Toledo(in million $) 1 096 11 482 11 48 2 1 213 7 A&D(in million ) 16 000 17 014 17 770 18 575 BIZERBA Milo. 166 9 184 1 206 9 179 9 CAS in million 58 045 65 286 69 028 72 031 2004 Annual Report 34
2002 2007 2002 2007 35
1983 1984 1985 1987 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 KTDC 1 COEX LABEL PRINTER 10 1 100 CROSS COUNTRY Langley 100 http://www.cas.co.kr 1985 1986 1988 1989 1991 1992 1996 1997 1998 2001 2002 100 500 1000 2 Golden Balance 2002 htttp://www.cas.co.kr 36
No. Classif- Certificate Model Name Approval Number No. Classif- Certificate Model Name Approval ication ication Number 1 NAWI OIML AD-1 R76/1992-NL-94.11 104 Loadcell NTEP SS Series 96-090 2 NAWI OIML AP Series R76/1992-NL-02.09 105 NAWI NTEP HFS-405 07-022 3 NAWI OIML BW R76/1992-NL-98.09 rev1 106 NAWI NTEP CL5000 series 07-042 4 NAWI OIML BW-1 R76/1992-NL1-03.04 107 NAWI CE AC Series N/A 5 NAWI OIML CL5000 Series R76/1992-NL1-06.04 108 NAWI CE AP Series N/A 6 NAWI OIML DB-1H R76/1992-NL-98.24 109 NAWI CE BW-1 Series N/A 7 NAWI OIML DB-II R76/1992-NL1-04.20 110 NAWI CE DB-1H N/A 8 NAWI OIML DB-IIF R76/1992-NL1-03.02 111 NAWI CE HS-1 N/A 9 NAWI OIML ER Series R76/1992-NL1-04.16 112 NAWI CE HS-2 N/A 10 NAWI OIML HS Series R76/1992-NL-98.15 113 NAWI CE LP-I N/A 11 NAWI OIML HS-2 R76/1992-NL-00.04 114 NAWI CE LP-II N/A 12 NAWI OIML LP, LP-1, LP-1.6, LP-T and XP R76/1992-NL1-04.37 115 NAWI CE PW N/A 13 NAWI OIML LP-II R76/1992-NL-02.19 116 NAWI CE SC Series N/A 14 NAWI OIML PD-II R76/1992-NL1-04.22 117 NAWI CE TP-1 N/A 15 NAWI OIML POScale R76/1992-NL1-04.15 118 NAWI CE SP-1 N/A 16 NAWI OIML SP-1 R76/1992-NL-02.42 119 NAWI CE SW-1 N/A 17 NAWI OIML SW-1 R76/1992-NL-99.17 120 NAWI CE SW-1S/1C Series N/A 18 NAWI OIML SW-1S/1C/1W R76/1992-NL1-06.31 121 NAWI CE SW-1W Series N/A 19 NAWI OIML SW R76/1992-CN-03.04 122 NAWI CE CPS N/A 20 NAWI OIML TP-1 R76/1992-NL-99.13 123 NAWI CE XP-1 N/A 21 NAWI OIML TP-II R76/1992-NL-02.35 124 NAWI CE AD-1 N/A 22 NAWI OIML EB R76/1992-GB1-07.06 rev1 125 NAWI CE ME Series N/A 23 NAWI OIML DB-II (1M) R76/1992-GB1-07.06 rev1 126 NAWI CE RW-2601P N/A 24 NAWI OIML DB-1H (1M) R76/1992-GB1-07.06 rev1 127 NAWI CE MW-II Series N/A 25 NAWI OIML SW-1S/1C/1W/1LR/1WR (1M) R76/1992-GB1-07.09 128 NAWI CE RW Series N/A 26 NAWI OIML ER PLUS (1M) R76/1992-GB1-07.09 129 NAWI CE TP-2 N/A 27 NAWI OIML ER JR (1M) R76/1992-GB1-07.09 130 NAWI CE TC Series (LVD/VFD) N/A 28 NAWI OIML PW-II (1M) R76/1992-GB1-07.09 131 NAWI CE DB-2F N/A 29 NAWI OIML ED (1M) R76/1992-GB1-07.09 132 NAWI CE CASTON I N/A 30 Loadcell OIML BCA R60/2000-NL-01.20 133 NAWI CE CASTON II N/A 31 Loadcell OIML BCL R60/1991-DE-99.08 134 NAWI CE CASTON III N/A 32 Loadcell OIML BCN and BCM R60/1991-NL-97.13 135 NAWI CE CASTON III (Battery Charger) N/A 33 Loadcell OIML BCS R60/2000-NL-01.10 136 NAWI CE CASTON III (F) & TW100 (F) N/A 34 Loadcell OIML BSA R60/1991-NL-98.09 137 NAWI CE DB-2 N/A 35 Loadcell OIML BSS R60/1991-NL-99.07 138 NAWI CE PD-2 N/A 36 Loadcell OIML HBS R60/2000-NL-01.21 139 NAWI CE POSCALE N/A 37 Loadcell OIML SBA R60/1991-NL-96.11 140 NAWI CE ER N/A 38 Loadcell OIML WBK.. / WBS.. R60/1991-NL-99.16 141 NAWI CE CL5000 (Pole/Standard) N/A 39 Loadcell OIML BCW R60/2000-GB1-06.03 142 NAWI CE CL5000-H N/A 40 Loadcell OIML BCO R60/2000-GB1-06.04 143 NAWI CE MW-IIN N/A 41 Loadcell OIML SS R60/2000-GB1-07.06 144 NAWI CE NC-1N N/A 42 NAWI EC-TAC AD-1 T2486 rev6 145 NAWI CE PW-II N/A 43 NAWI EC-TAC AP Series T6027 rev2 146 NAWI CE BW-1N N/A 44 NAWI EC-TAC BW Series T5275 rev2 147 NAWI CE EB N/A 45 NAWI EC-TAC BW-1 T6190 rev0 148 NAWI CE CS N/A 46 NAWI EC-TAC CL5000 Series T6781 rev1 149 Indicator CE CI-5000 Series N/A 47 NAWI EC-TAC DB-1H T5349 rev1 150 Indicator CE CI-2000 Series N/A 48 NAWI EC-TAC DB-II T6590 rev1 151 Indicator CE CI-6000 Series N/A 49 NAWI EC-TAC DB-IIF T6188 rev0 152 Indicator CE CI-8000 Series N/A 50 NAWI EC-TAC ER Series T6588 rev0 153 Indicator CE NT-570A N/A 51 NAWI EC-TAC HS Series T5299 rev2 154 Indicator CE NT-500A series (501,502,505) N/A 52 NAWI EC-TAC HS-2 T5574 rev1 155 Indicator CE BI Series N/A 53 NAWI EC-TAC LP, LP-1, LP-1.6, LP-T and XP T2487 rev5 156 Indicator CE BI-II N/A 37
No. Classif- Certificate Model Name Approval Number No. Classif- Certificate Model Name Approval ication ication Number 54 NAWI EC-TAC LP-II T6055 rev1 157 NAWI UL AP-1 TUTT.E226731 55 NAWI EC-TAC PD-II T6616 rev1 158 NAWI UL PD-1 TUTT.E134396 56 NAWI EC-TAC POScale T6587 rev0 159 NAWI UL LP-1000 TUTT.E134396 57 NAWI EC-TAC SP-1 T5350 rev3 160 NAWI UL TP-1 TUTT.E134396 58 NAWI EC-TAC SW-1 T5577 rev3 161 NAWI UL Space 2000 Series TUTT.E134396 59 NAWI EC-TAC SW-1S/1C/1W T6723 rev1 162 NAWI culus LP-II TUTT.E134396 60 NAWI EC-TAC TP-1 T5579 rev2 163 NAWI culus DB-II NWGQ.E226731 61 NAWI EC-TAC TP-II T6119 rev0 164 NAWI culus ER, S2000Jr NWGQ.E226731 62 NAWI EC-TAC CAU T7236 rev0 165 NAWI culus PD-II NWGQ.E226731 63 NAWI EC-TAC EB UK2826 rev1 166 NAWI culus CL5000 NWGQ.E226731 64 NAWI EC-TAC DB-II (1M) UK2826 rev1 167 NAWI culus LP1000(LP-1.6) NWGQ.E226731 65 NAWI EC-TAC DB-1H (1M) UK2826 rev1 168 NAWI culus LP-IIF NWGQ.E226731 66 NAWI EC-TAC SW-1S/1C/1W/1LR/1WR (1M) UK2829 169 NAWI culus ND-300 NWGQ.E226731 67 NAWI EC-TAC ER PLUS (1M) UK2829 170 NAWI NMI AP 6/4D/260A 68 NAWI EC-TAC ER JR (1M) UK2829 171 NAWI NMI PD-II 6/4C/237 69 NAWI EC-TAC PW-II (1M) UK2829 172 NAWI NMI DB-II 6/9C/284 70 NAWI EC-TAC ED (1M) UK2829 173 NAWI NMI DB-IIF 6/9C/285 71 Indicator EC-TAC BI Series T5916 rev0 174 NAWI NMI LP-II 6/4D/317 72 Indicator EC-TAC CI-2000.. T5891 rev0 175 NAWI NMI SW-1C 6/4C/236 73 Indicator EC-TAC CI-6000A T5830 rev0 176 NAWI NMI LP1.6 6/4D/326 74 Indicator EC-TAC NT-200 Series T6780 rev0 177 NAWI NMI POSCALE 6/4D/327 75 Indicator EC-TAC NT-500 Series T6750 rev0 178 NAWI NMI ER 6/4D/325 76 Indicator EC-TAC BI-II T6972 rev0 179 NAWI NMI TP-II 6/4D/315 77 Indicator EC-TAC EBI (1M) UK2826 rev1 180 NAWI NMI CL5000 Series 6/4D/333 78 Indicator EC-TAC DBI (1M) UK2826 rev1 181 Indicator NMI NT-200 Series S477 79 NAWI NTEP BW Series 98-085 182 Indicator NMI NT-500 Series S489 80 NAWI NTEP CASTON-IV Series 97-160 183 Loadcell NMI BSA-1t S444 81 NAWI NTEP DL-100 93-096A1 184 Loadcell NMI BSS-1t S445 82 NAWI NTEP LP-II and LP-II (RP) 98-202A3 185 Loadcell NMI WBK-10t S442 83 NAWI NTEP NC-1 96-164 186 NAWI S2000 AM-4830 rev2 84 NAWI NTEP 3D 90-125 187 NAWI ND 300 AM-4863 rev1 85 NAWI NTEP Angel 15M 90-126A1 188 NAWI PD-1 AM-4980 rev1 86 NAWI NTEP AP-1 95-007A1 189 NAWI AD AM-5147 87 NAWI NTEP EP-10 93-097 190 NAWI BW AM-5254 88 NAWI NTEP Hercules 98-193 191 NAWI CI-2001 AM-5269 89 NAWI NTEP Hercules-XXXXX-YY Series 97-119 192 NAWI SW-1 AM-5297 rev1 90 NAWI NTEP LP-1000 92-169 193 NAWI LP-II AM-5320 91 NAWI NTEP PD-1 and PD-II 92-174A1 194 NAWI TP-1 AM-5546 92 NAWI NTEPRW-10L/RW-05L/RW-10S/RW-05S03-047PA1 195 NAWI AP-60 AM-5547 93 NAWI NTEP S-2000 91-141A2 196 NAWI S2000-60 AM-5548 94 NAWI NTEP TP-1 99-136A1 197 NAWI LP 1.6 AM-5590 95 NAWI NTEPSW-5,SW-10, SW-20, and SW-50 99-002 198 Loadcell CTS 2004-1072-Q1 96 NAWI NTEP S2000 Jr 06-013 199 Loadcell HBS 98-1293-Q2 97 Indicator NTEP CI-2001A, CI-2001B, 98-103A 200 Loadcell WBK 98-1294-Q2 CI-2001AS, and CI-2001BS 98 Loadcell NTEP BCA-XL Series 96-131A1 201 Loadcell BSS 2005-1088-Q1 99 Loadcell NTEP BCM Series 97-008 202 Loadcell LSS 2007-1061-Q1 100 Loadcell NTEP BSA Series 96-072A1 203 Indicator EXP 2000A 99-1001-Q2 101 Loadcell NTEP BSS Series 01-094A1 204 Indicator EXP-8015 97-1252-Q2 102 Loadcell NTEP DSB1 Series 00-061 205 Indicator EXP-5500 98-1165-Q2 103 Loadcell NTEP SBA Series 96-073A1 206 J.Box EXJB 98-1121-Q2 38
LP- HE-103 SW-1W IP66 Flexible Container Bag scale BC(30kgf-150kgf) CI-1500 Series 2007 Catalog htttp://www.cas.co.kr 39
Medesa Medesa 2007 Catalog 10 1 600 2006 3 8. New Delhi New Delhi Haryana Uttar Pradesh Uttar Pradesh NOI/DA LG Mumbai Maharashtra Calcuta West Bengal Orissa POSCO Chennai Tamilnadu 2006 3 8. 40
ITES IT IT BT IT ITES IT IT 2006 3 8. 41
2007 9 18 2 3 A/S A/S A/S A/S A/S 20 42
2007 5 15 1 12 14 IT IT CIS 2007 9 29 1 43
100 EU EU 90 POS POS POS POS POS POS POS A/S 44
2 AP 1 AP 1 99 1993 2007 11 12 2 Q2. & A: Paboc 2,000 ATCO METTLER TOLEDO 45
A&D Digi BIZERBA METTLER TOLEDO OHAUS UWE EXCEL 15 17 Thermal Print Head 46
47
1993 12. 1988 12. 2 3 1999 6. 2005 8. Vol. 18 No. 1 Startpage 29 Endpage 58 2007. 2007 7 7. CAS Company Introduction 2003 2006. 1999 2006. Culturzing Global CAS Interweighing 2007. 1986 2007. 2000 5 1. 2006 3 8. 2006 6 30. Benjamin M. Oviatt and Patricia P. McDougall (1995), Global start-ups: Entrepreneurs on a worldwide stage, Academy of Management Executive, 9 (2), pp. 30-42. Benjamin M. Oviatt and Patricia P. McDougall (2005), Defining International Entrepreneurship and Modeling the Speed of Internationalization, Baylor University. Tallman, S. and K. Fladmoe-Lindquist (2002), Internationalization, globalization, and capability-based strategy, California Management Review, 45(1), pp. 116-135. WPSME ACTIVITY: Enhancing the Role of SMEs in Global Value Chains, OECD BACKGROUND REPORT, 2007. 5. 31. http://www.cas.co.kr http://www.casgalileo.co.kr http://mynbody.co.kr http://dart.fss.or.kr http://www.kisrating.com http://www.kinds.or.kr 1992 1992 06 03 1994 70 1994 05 02 1994 1994 10 04 1995 23 1995 06 15 48
1995 1995 08 02 2000 100 3 2000 5 9 2002 AS 24 2002 01 02 2003 2003 04 01 2004 2004 08 2006 2006 7 20 2007 21 2007 5 21 49
Teaching Note 1. 1.1. 1 1 4 400 2002 575 120 1980 3 1987 We weigh the world 1989 2000 Set Maker We weigh the world 1.2 50
CEO 1.3. 1 2 3 2000 1.4. Oviatt, B. M. and P. P. McDougall (1995), Global start-ups: Entrepreneurs on a worldwide stage, Academy of Management Executive, 9 (2), pp. 30-42. Tallman, S. and K. Fladmoe-Lindquist (2002), Internationalization, globalization, and capability-based strategy, California Management Review, 45 (1), pp. 116-135. Porter, M.E. (1980), Competitive Strategy, The Free Press. 51
2. 2.1. Oviatt & McDougall 1990 7 3 3 CAS 52
1 COEX 130 A/S B/S 1985 53
Success Characteristics in Korea A/S 7 1 3 4 7 2.2. 54
Tallman & Fladmore-Lindquist 2002 4 1985 A/S A/S B/S 55
R&D CIS 5 56
1990 BRICs 1996 1997 0 1983 A/S B/S 1 1987 2 1988 3 1988 4 1992 5 1993 6 1994 5 7 1995 8 1997 5 57
2 2.3. A/S B/S 1 2000 58
Porter M.E. 1980 5 forces 5 A/S B/S 2000 1990 A/S B/S 1980 20 70 1 10 59
5 Forces 2000 3 α β α 60
Made in China MADE IN CHINA 61
2 10 20 5,000 β D D 62
v 10 A/S B/S Total solution for weighing. 4 63
2002 Update 2002 2002 VS 64
2004 1 6 2005 3 2005 1 6 5 6 10 70 1988 20 2 2 10 65
R&D 2007 9 29 2005 2004 CAS Global Business Conference 1 Set Maker 66
We weigh the world Total solution for weighing nbody 2002 nbody nbody 50g 15 2003 nbody 2 nbody 50g nbody USB 50g USB 15 nbody 500 nbody 100 nbody nbody nbody nbody 2002 nbody nbody nbody nbody 67
nbody nbody nbody nbody nbody nbody nbody nbody nbody nbody 100 Unisontrust nbody nbody nbody 3 nbody CAS 1 3 800 2 3 Total solution for weighing 2007 9 29 CAS 4 120 68
CAS 5 CAS 6 000 20 000 30 000 30 000 CAS 6 CAS CAS 3. 3.1. 69
2002 nbody 2003 CAS 2004 CGC 3.2. Case Update Total solution for weighing CAS nbody 2002 7 2006 Total weighing solution Total Weighing Solution 2006 140 120 70 PC 70
70 24 4 24 2030 1 We weigh the worl 71
CAS 2004 2007 1 2 2004 2005 2006 2007 1 2 4 5 15 7 interview nbody Process nbody 2002 2006 2002 2003 2004 2005 2006 25 491 141 278 130 309 459 847 58 304 CAS 72
CAS 2002 2006 2002 2003 2004 2005 2006 736 1088 1187 1346 1692 73
1983 2006 Global Business Conference CAS 74
2007 9 18 2007 5 15 1 12 14 IT IT CIS 2002 2003 nbody 2004 nbody PC 75
2007 9 29 1 Total weighing solution Total weighing solution Weighing the world Total solution for weighing nbody nbody nbody 76
nbody nbody 2007 11 12 2 15 17 Thermal Print Head 77
78