창조경제시대(김찬호)

PART 1 PART 2 PART 3 PART 4 PART 5 PART 6 PART 7 PART 8 PART 9 PART 10 PART 11 05 15 31 43 51 61 67 71 81 101 105 129 140

PART 1

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PART 2

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Data Center Cooling Solutions CRAC(Computer Room Air Conditioners) High Density Modules Large Small Systems-upto Row-based Rack-based Systems-greater than 8 ton capacity systems systems 8 ton capacity Compressurized Chilled Water Ceiling Mount Systems Floor Mount Systems DX Systems Systems Chillers Airside Components Data Center Global 3 2,398.6 3,305 3,869.1 7.1% Cooling 60 125 167.4 15.8% PART 2.

PART 2.

PART 2.

Beckwith, Harry(1997), Selling the Invisible: A field guide to modern marketing, Warner Brooks Beckwith, Harry(2000), The Invisible Touch: The four keys to modern marketing, Warner Brooks Evans, Philip and Thomas S. Wurster(1999), Blown to Bits: How the new economics of information transforms strategy, Harvard Business School Hartman, Amir et al(2000), Net Ready: Strategies for success in the E-conomy McGraw-Hill Professional Publishing Kaplan, Jerry(2000), Startup: A Sillicon valley adventure, Penguin USA

Komisar, Randy and Kent L. Lineback(2000), The Monk and the riddle: The education of a silicon valley entrepreneur, Harvard Business School Lewis, Michael(1999), The New New Thing: A silicon valley story, W.W. Norton & Company Moore, Geoffrey(1999),A Inside the Tornado: Marketing strategies from silicon valley s cutting edge, Harper Collins Moore, Geoffrey(1999), A Crossing the Chasm: Marketing and selling high-tech products to mainstream customers, Harperbusiness Nesheim, John L(2000), High Tech Start Up: The complete handbook for creating successful new high tech companies (2000) Free Press March Seybold, Patricia B and Ronni Marshak(1999), Customers.com: How to create a profitable business strategy for the internet and beyond, Times Books Siegel, David(1999), Futurize Your Enterprise: Business strategy in the Age of the E-customer, John Wiley & Sons PART 2.

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PART 3

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Unitek www.unitek.com Tel:510-249-1060 Kforce www.kforce.com Tel:408-437-2440 Impact Inc www.foxhunt.com Tel:650-941-9400 Hall Kinnion www.hallkinnion.com Tel:408-863-5600 Management Recruiters Inc www.mrisanjose.com Tel:408-453-9999 Spider Staffing www.spiderstaffing.com Tel:212-354-7887 Focus Staffing www.focusstaffing.com Tel:212-378-8780 Pathway Executive Search www.pesearch.com Tel:212-557-2650 Howard Sloan Search Inc www.howardsloan.com Tel:212-704-0444 Gustin Partners Ltd www.gustinpartners.com Tel:617-332-0800 Korn/Ferry International www.kornferry.com Tel:617-345-0200 Diversified Communications Group www.diversifiedrecruiting.com Tel:781-271-9966 IgoHire www.igohire.com Tel:617-365-8564 Thinkpath www.thinkpath.com Tel:781-690-6444 www.salary.com www.mystockoptions.com www.wetfeet.com/salary www.otpionwealth.com PART 3.

PART 4

High-tech firms are looking for better brand awareness as marketers seek greater credibility.

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PART 5

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The Weber Group Inc www.webergroup.com Tel:650-325-8300 Benjamin Group www.benjamingroup.com Tel:408-559-6090 Cunningham Communications Inc www.ccipr.com Tel:650-858-3700 Blanc and Otus www.blancandotus.com Tel:415-912-2313 Schwartz www.schwartz-pr.com Tel:781-684-0770 Middleberg and Associates www.middleberg.com Tel:212-888-6610 Belvedere Communications Inc www.bc-usa.com Tel:212-268-8422 Appia Group www.appiagroup.com Tel:212-688-8599 M.Booth and Associates www.mbooth.com Tel:212-481-7000 Miller/Shandwick Technologies www.miller-shandwick.com Tel:781-684-0700 Edelman PR Worldwide www.edelman.com IDC www.idc.com Tel:650-691-0500 Forrester Research www.forrester.com Tel:617-497-7090 Gartner Group www.gartner.com Tel:408-468-8000 Yankee Group www.yankeegroup.com Tel:617-956-5000 Jupiter Communications www.jup.com Tel:415-503-6100

PART 6

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PART 7

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PART 8

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PART 9

(Get connected)!

(Know that your body language can help or damage communication. Learn about non-verbal communication). PART 9.

(Always express your confiqence)! (Know who they are and what they see)! (Communication is what separates Leaders from the rest).

(Be well prepared. Know what to say how to say and when to say)! PART 9.

(You mind is in control of your body. Your body is in control of your mind. Think professionally and work professionally)! (Don t become a negative energy maker. Be positive)! (When you talk about problems offer solutions at the same time)! (Appearance is everything! How can be more important than what)!

(Get respect or demand it)! (Respect your client professionally)! PART 9.

(Show your passion and drive)! (Get crystal clear about what you want)! (Step up)! (Match their strengths to the right tasks)!

(Soft sales techniques can gain agreement & support)! (The focus & strategy are the keys for success)! PART 9.

(Get to the point)! (Start with a firm plan)! (Never make personal comments)!

(Stick to an agenda)! (Success comes with full responsibilities)! PART 9.

(No Korean time)! (Show great teamwork)! (Keep your commitments)!

(Be truthful! Stick to your belief)! (Don t be mean! Get better)! PART 9.

(Know that rules can be very different in the global market)! (Believe in yourself and fight for your belief)! (Focus on your strengths & benefits)! (Step up. Be tough & secure)! (Leader should let others to shine)!

(Never pity yourself! Give the reason that can t berejected)! (Don t hire a negative member)! (Don t be a copycat. Be creative)! PART 9.

(Keep your eyes on the stars and your feet on the ground Franklin D. Roosevelt)! (Perform your best)!

(Practice! Practice! Practice)! (Build coalitions)! (Good manager is also a good coach)! (Become a business savvy)! PART 9.

(Prioritize your work)! (Time is money)!

(Always prepare for the worst)! (Treat your boss with professional respect. Learn to brief effectively)! (Give the big picture)! PART 9.

PART 10

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PART 11

PART 11.

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PART 11.

PART 11.

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PART 11.

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PART 11.

(Do we REALLY know the rules)?

(What kind of perceptions are we creating)?

(What can we offer that others can t)?

Barkema, H. G. & Vermeulen, F. (1998), International Expansion Through Start-up or Acquisition: A Learning Perspective, Academy of Management Journal, 41(1), 7-26. Barringer, B. R. & Greening, D. W. (1998), Small Business Growth Through Geographic Expansion: A Comparative Case Study, Journal of Business 30, 467-492. Bilkey, W. J. & Tesar, G. (1977), The Export Behaviour of Smaller-Sized Wisconsin Manufacturing Firms, Journal of International Business Studies, 8(1), 93-98. Buckley, P. (1982), The Role of Exporting in the Market Servicing Policies of Multinational Manufacturing Enterprises, In: Export Management. Czinkota, M. & Tesar, G.(eds). New York: Praeger. Cohen, W. M. & Levinthal. D. A. (1990), Absorptive Capacity: A New Perspective on Learning & Innovation, Administrative Science Quarterly, 35, 128-152. Coviello, N. & Munro, H. (1997), Network Relationships and the Internationalization Process of Small Software Firms, International Business Review, 6(4), 361-386. Czinkota, M. R. (1982), Export Development Strategies: US Promotion Policy, New York: Praeger. Dunning, J. (1988), The Eclectic Paradigm of International Production: A Restatement, Journal of International Business Studies, 19(1), 1-32. Frost & Sullivan (2012), Analysis of Power and Cooling in the European Datacentre Market. Frost & Sullivan (2012), Asia-Pacific Data Center Cooling Solutions Market. Frost & Sullivan (2012), Power Generation and Global Data Center Dynamics. Frost & Sullivan (2013), The North American Power and Cooling Market for Data Centers.