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Published by TE KOREA TRAVEL TIMES www.traveltimes.co.

International Destination Expo (IDE)- Asia at Jeju Island from March 25 to 29.

1 Published by TE KOREA TRAVEL TIMES ASTA 2007 Imternational Destination Expo Jeju, KoreaDaily News KTO & Jeju ost 2007 ASTA IDE-Asia E Program of E vents SUNDAY, MARC 25 The American Society of Travel Agents (ASTA) will hold 2007 International Destination Expo (IDE)- Asia at Jeju Island from March 25 to 29. IDE-Asia will feature a number of exciting seminars and events aimed at drawing attention to current trends in the Asia-Pacific region s tourism industry, as well as showcasing attractions in Korea and other destinations in Asia. This year s IDE in Jeju, commonly publicized as an education-intensive, international meeting designed to immerse travel agents in the culture, attractions, and travel business of each year s chosen destination is not only for travel agents and suppliers who specialize in Korea as a destination, but it is also for A picture of Jeju Island when flowers bloom fully. those seeking to become a part of Asia s exciting tourism market. U.S. travel suppliers are more than welcome to attend the IDE, and many are expected to be seeking qualified partners and promote their products. The KTO s ASTA Secretariat executive director, Kim Kee-un, said the KTO expected more than,200 travel agents and journalists from around the world to attend the conference, and with all the events, seminars, and pre- and post tours planned, there would be plenty of opportunities to build relationships with tourism industry professionals. Seminars at the Jeju IDE will include everything from destination certification seminars to niche seminars with many guest speakers attending to offer their expertise on a variety of tourism-related subjects. In addition, the KTO, together with Jeju provincial government, has organized a number of post-tours for ASTA IDE Jeju participants. Posttours in Korea are made up of some of the country s most engaging destinations, including the picturesque island of Jeju, the vibrant city of Seoul, and the historically rich city of Gyeongju. These tours, which will showcase some of the Korea s most amazing destinations, will be the perfect opportunity for participants to discover the attractions, traditions, cuisine and culture of Korea. Korean cuisine in particular is renowned the world over for its health benefits, and IDE Jeju participants will have the opportunity to sample a number of Korea s most sought-after dishes. Tours outside Korea available to the participants include China, Japan, Thailand, Vietnam and Cambodia ASTA post tours will without a doubt offer the opportunity for participants to gain a better understanding of Korea and the Asian tourism market. The destination expo will give participants the experiences and skills to profitably and proficiently sell Jeju, Korea and other popular Asia-Pacific countries. Registration is open every day starting Sat., March 24 Access to the Cyber Cafe will be available every day. 9am~2pm Complimentary Jeju Sightseeing 2pm~3pm Destination Certification Jeju, Korea(alla hall A) Malaysia, Indonesia and Taiwan(alla hall B) Thailand(Samda hall A) China(Samda hall B) 3:5pm~4:5pm Niche Marketing Seminars Matching the Right Cruise Experience (alla hall A) Creating the Buzz About Asia(alla hall B) Marriott International(Samda hall A) Soft Adventure Opportunities in South-East Asia(Samda hall B) 6pm Opening General Session(Tamna hall A) 7:30pm Welcome Event(Tamna hall B) Courtesy of Korea Tourism Organization MONDAY, MARC 26 9am~9:45am Product Seminars InterContinental otels Group(Samda hall A) 0am~2pm Destination Certification Korea(alla hall A) Malaysia, Indonesia and Taiwan(alla hall B) Thailand(Samda hall A) India(Samda hall B) Tourism special Seminar(Room 303) pm~3pm Destination Certification Know ow to Sell Korea(alla hall A) Malaysia,Indonesia and Taiwan(alla hall B) Cambodia, Laos and Myanmar(Samda hall A) China(Samda hall B) 3:5pm~6pm 7:30pm Dinner Trade Show Featuring Asian suppliers(atrium Foyer) Courtesy of Seoul Metropolis(Tamna hall) ANJIN TRAVEL SERVICE, the subsidiary company of ANJIN TRAVEL SERVICE provides a top-quality service born of rich travel experience and konw-how for incoming & outcoming travelers 5F, ANJIN NEW BLDG.,5,SOGONG-DONG, JUNG-GU, SEOUL , KOREA

I am honored to have the opportunity to show Korea and its many sparkling attractions to you.

2 Greetings Welcoming Speech Kim Jong-Min President of the Korea Tourism Organization Welcome to the 2007 ASTA IDE in Jeju, Korea! On behalf of the Korean ost Committee, I would like to express my sincere appreciation to all of you from around the world for coming to this conference. I am honored to have the opportunity to show Korea and its many sparkling attractions to you. Asia, as the world s fastest growing tourist destination, has received a great deal of interest worldwide, and Korea, as a major player in Asia, has continued to make tremendous efforts to reach out internationally and establish itself as a popular destination within this emerging market. The 2007 ASTA IDE Jeju will serve as an excellent chance for ASTA delegates and Asian suppliers to become better acquainted with each other, and in particular, develop business relationships that will open up markets in Asia as well as Korea. Moreover, the conference will become a milestone in forging a relationship between Korea and ASTA that will result in common prosperity for the tourism industry. A number of exciting programs have been specially prepared for you. In particular, the conference s cultural events, hands-on training, and pre- and post-tours will provide you with the perfect opportunity to experience Korea s 5,000 years of history, its dynamic culture and its world-renown hospitality. Once again, welcome to the Sparkling Korea! I wish every one of you the very best in your business endeavors. Kim, Tae-wan Governor of Jeju Special Self-Governing Province Tourism is the way to peace Of our four distinct seasons in Jeju, the spring is a symbol of freshness and youth. I hope the mild breezes of the Jeju spring bring its blessing to all participants of this 2007 ASTA JEJU including travel agents and journalists and other attending parties. It is a great honor to host the ASTA IDE in Jeju and the people of Jeju Special Self- Governing Province warmly welcome you all. As a UNESCO Bio-Sphere Reserve, Jeju is in the process of registering as a 2007 World Natural eritage with its prestigious natural resources. It was also appointed as a ealthy City by the World ealth Organization(WO) and is now promoting the continuing health of our people and nature. Jeju is the City of Ubiquitous that put high-tech IT industry to practical use and a Free International City which guarantees the free flow of people, goods & services, and capital based on tourism and resort development. It raises itself to the heart of North East Asia as a Special Self-Governing Province which guarantees a wide variety of autonomous rights to its development. I hope this ASTA IDE will be a good opportunity for the growth of the travel agency field in Asia and please consider Jeju as your partner in supporting tourism. There is a motto, Tourism is the way to peace. The 2007 ASTA IDE in Jeju, which is the largest travel association in the world, plays a role as a stepping stone on the path to harmony and peace, the universal value of human beings. All Jeju residents and I are putting all our efforts to provide you with cherishable memories during your stay in Jeju. Thank you. Korea launches new branding logo Korea, Sparkling Korea Tourism Organization (KTO) has introduced new tourism brand dubbed as Korea, Sparkling in a bid to create new image for Korea in competition with other national brands such as Truly Asia, Incredible India and Pure New Zealand, to name just a few. The new branding campaign will kick off worldwide starting next month after the official proclamation of Korea, Sparkling slated for April 0 Korea has thus far used Dynamic Korea as the national brand but its has not been recognized well. ighlights of dining and entertainment events Attendees will have the chance to experience three elegant sit-down dining and entertainment events during the course of IDE showcasing the cuisine and culture of two IDE host cities-jeju and Lyon. Attendees at this year s IDE-Asia will be treated to unparalleled entertainment and cuisine that will give them real insight into Korean culture that they in turn can take back and share with their clients, said ASTA President and CEO Cheryl udak, CTC. Additionally, guests will have a chance to experience a bit of French cuisine, courtesy of next year s IDE-Europe hosts, at the closing gala. All of us at the Korea Tourism Organization are extremely delighted to have the opportunity to host the welcoming dinner for you. This special event, titled Sparkling Getting the most from ASTA: elibrary ASTA recently introduced its elibrary, a powerful new tool exclusively for ASTA members. The elibrary is an electronic storehouse for a vast amount of critical information that provides instant access to a wealth of travel industry resources. There you can search for white papers, reference documents, travel agent guides, news releases, ejournal articles and all other member resources. Thanks to the elibrary s handy advanced search feature, you can find the Pointing out that good branding is an important factor in competitiveness of tourism, KTO explained Korea, Sparkling indicates visitors to Korea can have an inspiring journey with the inner vital energy of Koreans and Korean culture. With the tourism brand, KTO is determined to promote tourism with more consistency. KTO aims to attract 0 million foreign visitors by 200. To increase international exposure of Korea s new branding name, KTO has set aside 22.5 billion won for use of publicity campaigns. Night in Jeju presents you with the thrill and energy of an entirely new Asian experience. said Kim Jong Min, president, Korea Tourism Organization. Kim Tae wan, Governor, and Jeju Special Self-Governing Province, said have prepared a very special dinner for you that will feature very unforgettable performances. These performances will, without a doubt, give you a better understanding of Korean culture and its aesthetic traditions. The Jeju Provincial Art Troupe, whose Korean traditional-style dances draw from the various aspects of Jeju Island s local culture, treated attendees of the event to performances. For more than 7 years, the troupe has performed throughout the world for numerous dignitaries. information you need quickly and efficiently simply by searching via key word or phrase to find your documents. If you still can t find the exact information you need, check out the frequently asked search questions. Chances are, other agents are looking for the same answer. Smart agents know that increasing industry knowledge can have a direct impact on the growth of your business. Make use of ASTA s valuable new benefit. With just a few clicks, you can have the world at your fingertips. Logon to elibrary today at

3 TETRADESOW 2007 in Las Vegas-Bigger and Better! Imagine enjoying North America s largest travel show in one of the country s most exciting destinations-a place where the general rule of thumb is, what happens here, stays here. TETRA DESOW in Las Vegas, Sept. 9-, 2007, promises to be the talk of the travel industry, drawing travel retailers from every sector, seeking to experience an even bigger and better show than its successful debut. Travel sellers will come away with a diverse, dynamic group of suppliers and destinations that will give them new, profitable business options to have at the ready when the deal is on the line. Exciting changes are taking place this year, including more educational opportunities, as well as seminars that do not overlap with trade show floor hours. Additional changes include a separate (and optio nal) consumer day, the introduction of theme-based education days and special booking incentives for travel agents, including specially priced post-trips, as well as complimentary Las Vegas show tickets and monorail passes. Each day of this year s show will feature education highlighting specific themes: ome-based, Business and Technology, Niche, Cruise, Luxury and Destination. Through specialized seminars and education, travel sellers will gain the knowledge to increase their profits. For exhibitors, TETRA DESOW format has been specifically re-designed to provide more concentrated time with travel sellers, helping to generate new leads and establish new business relationships. This year with new, shorter trade show hours, educational seminars will be held before and after the trade show, rather than concurrently, allowing for increased trade show floor traffic. Exhibitors also will now have two full days for pre-scheduled, one-on-one appointments with travel retailers, wholesalers, tour operators and other exhibitors. TETRADESOW has partnered with Prestige Travel American Express, a Las Vegas travel agency, to produce consumer day-a separate event, optional for suppliers. For an additional fee, suppliers who wish to take part in a consumer event may participate in Prestige Travel s 3th annual Cruise & Vacation Show, which will be held Saturday, Sept. 8, 2007, from 0am-3pm, in an adjacent hall to TETRADESOW. To register for TETRA DESOW, please visit g. If you want to make more money selling travel, you need to be at TETRADESOW. Develop Career Prospects through ASTA Education ASTA membership provides many valuable benefits and the tools to run your business as efficiently and profitably as possible. By providing pertinent educational recourses, ASTA insures that its members are aware and knowledgeable of current industry trends, un-tapped niches and destinations and career development techniques. ASTA offers several ways to increase your learning including homestudy courses, conferences, and peer-to-peer networ king opportunities. Some of ASTA s educa tion features include: *Educational Programs- Further your knowledge of the industry with homestudy courses. Available subjects include family travel, mature adult travel and travel marketing. *Destination Specialist Courses-Sharpen your sales skills and broaden your horizons with ASTA s specialist courses. Enjoy all the benefits of selfpaced learning with either a course manual or through the convenience of the Internet. Available courses include Cuba, U.S.A. travel expert, North American rail travel and Jordan. Agents who com plete the Jordan course (available on DVD or CD- ROM) will be promoted on the Web site of the Jordan Tourism Board North America. *FAM Trips-ASTA offers FAM trips to educate travel agents about exciting destinations. Traveling to the destination provides agents with the opportunity to gain first-hand knowledge of new products. Past FAM trips include Turkey, Russia and Egypt. *ASTA Research-Get data on demand with reports that analyze infor mation on GDS system usage, agent service fees and supplier usage. ASTA offers Prem ium members customized research reports to let you determine what informa tion is most important to your business. Take Advantage of Benefits of International Membership International members have the unique opportunity to reach consumers and other travel professionals in the United States and worldwide, through ASTA s WebExchange and Trip Request Service. WebExchange is a business-to-business marketplace that allows ASTA members to find and exchange business opportunities. Information is posted either on the Web site or by free subscription via . Through WebExchange, agents can obtain assistance with client requests and other topics, such as commission changes, distressed inventory sales and services for hire. WebExchange receives more than,000 visits a month from travel agents and suppliers from across the globe, looking to connect with professionals like you. In addition to meeting other sellers of travel through WebExchange, travel agents can attract new clients through ASTA s Trip Request Service on TravelSense.org. Through this service, ASTA members have exclusive access to potential customers from the United States and across the globe! Your company profile on TravelSense.org makes it easier for consumers to find you. You can include your specialties, destinations, key words, languages, and even personal information and photos. Consumers seeking travel agents who match your profile are only a few clicks away. ASTA has an ongoing commitment to you to help its members get the most out of their membership. From the WebExchange to the Trip Request Service, ASTA is the key source to your business development needs. So, take advantage of the benefits that can help you turn leads into profit! Visit m to log-in to ASTA s WebExchange, or to create or update your agent profile. Stay Up-to-Date with Travel Industry News ASTA SmartBrief Created for travel agents, ASTA SmartBrief gives you the latest news from hund reds of top industry sources covering every sector of the U.S. travel industry. Find out what the U.S. travel industry is doing through updates sent straight your inbox, five days a week. Thousands of agents are singing the praises of ASTA SmartBrief- I scan/ read SmartBrief daily and appre ciate the content. I am ahead of the game when the news comes on in the evening as well. When my husband says did you know? I often can say, yes, I got that info today Jackie Tarpinian, Global International Thank you for providing SmartBrief. I look forward everyday after lunch to read the latest news. Keep up the great work! Kathy Woodsmall, BCD Travel. Need more convincing? ASTA SmartBrief will benefit you by: *Saving you the time and effort of searching the Web *Making sure you re up on the most important industry news *Keeping you on top of what your competitors are doing *Keeping you informed about your customers and colle agues making news The best thing about ASTA SmartBrief is that it is FREE.

4 4 MAR 25, 2007

5 Trade Show Booth Map & Suppliers List Entrans Entrans Entrance Unite Exhivition floor plan space only booth package booth amount 70ea 58ea 28ea

What to see in Jeju Island at night Yongdu-am (Dragon ead Rock) At the western end of Jeju City, where the anch on stream runs into the ocean, is a large rock formation shaped like a dragon s head.

) Legend states that the Dragon King s messenger was sent to alla Mountain to gather bulloch o (an herb reputed to give eternal life). An arrow from an angry mountain god killed the messenger.

On windy days, the waves crashing against the rocks suggest the fury of the dragon.

Jeju is an island shrouded in mystery, culture and tradition where you can experience lush subtropical forests, lava caves of all shapes, sizes and lengths, sandy beaches, spectacular craters and

Cheonjaeyeon Waterfall Legend states that this waterfall was named after seven nymphs who assisted eaven s Emperor who descended at night to bathe and play in the water.

The water continues over two more waterfalls until it reaches the ocean.

6 What to see in Jeju Island at night Yongdu-am (Dragon ead Rock) At the western end of Jeju City, where the anch on stream runs into the ocean, is a large rock formation shaped like a dragon s head. (Dependi ng on the viewing angle, it sometimes looks more like the head of a bunny rabbit.) Legend states that the Dragon King s messenger was sent to alla Mountain to gather bulloch o (an herb reputed to give eternal life). An arrow from an angry mountain god killed the messenger. Part of the messenger s body sank into the water while the head remained above the water, trying to return to the sky. On windy days, the waves crashing against the rocks suggest the fury of the dragon. Directions : 0 minutes towards Gujeju from Jeju International Airport Jeju Island is the perfect get away destination for travelers to Korea. Jeju is an island shrouded in mystery, culture and tradition where you can experience lush subtropical forests, lava caves of all shapes, sizes and lengths, sandy beaches, spectacular craters and also be awed by the grand alla Mountain poised silently in the middle of the Island. Cheonjaeyeon Waterfall Legend states that this waterfall was named after seven nymphs who assisted eaven s Emperor who descended at night to bathe and play in the water. Flanked by dense trees, the three waterfalls provide a magnificent sight to enjoy. The first waterfall cascades from a 22-meter cliff into a 2-meter deep pond. The water continues over two more waterfalls until it reaches the ocean. A small pavilion called Chonjelu is located above the pond and an arch-like bridge called Sonimkyo (which has seven nymphs sculpted on it) stretches across the valley. Located within Jungmun Resort Tap-dong Tap-dong-ro (Tap-dong Street) is the main tourist area of Jeju City, running near the boardwalk from Jeju Port. Many of the larger and more expensive tourist hotels are located here. Because of the number of fresh fish restaurants, it is also called aechip Street. Many people enjoy the nightlife here, having a late seafood dinner, shopping from the night street vendors, going to the numerous nightclubs, watching a performance at the Cheju Seaside Art Center. The area has dozens of fresh seafood restaurants. The Jeju Fisheries Cooperative Organization is located at the end of the street, at the port. Coastal ighway The coastal highway extends from Yongdu-am to the airport. This road is good for driving, as well as hiking or biking, and will help you feel at harmony with the sea. In the springtime, the highway is lined with a yellow wave of rape flowers. In the summertime, sea birds hover above the sea, crying out to their friends. In winter, the sea becomes calm and quiet. All of these different aspects of the coastal highway make it one of the most popular tourist areas in Jeju all year round. Recently, many cafes with antique atmospheres have opened along this highway.

7 09:00~2:00 2:00~5:00 5:5~6:5 8:00 9:30 09:00~09:45 0:00~2:00 3:00~5:00 5:5~8:00 9:30

8 8 MAR 25, 2007

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<B1E2C8B9BEC828BFCFBCBAC1F7C0FC29322E687770> 맛있는 한국으로의 초대 - 중화권 음식에서 한국 음식의 관광 상품화 모색하기 - 소속학교 : 한국외국어대학교 지도교수 : 오승렬 교수님 ( 중국어과) 팀 이 름 : 飮食男女 ( 음식남녀) 팀 원 : 이승덕 ( 중국어과 4) 정진우 ( 중국어과 4) 조정훈 ( 중국어과 4) 이민정 ( 중국어과 3) 탐방목적 1. 한국 음식이 가지고 있는 장점과 경제적 가치에도