An analysis of the residentsʼ satisfaction of open school sport center and its determinants: Using tobit regression model Jaeyeong Yang 1, Myoungsub Choi 2, Miok Kim 3, & Jinsoo Ko 1 * 1 Kwangwoon University, 2 Seoul National University, & 3 Korea Institute of Sport Science [Purpose] [Methods] [Results] [Conclusion] Key words:
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ʼ Table 1. Independent variables related to user satisfaction of physical Education facility Researcher (Year) Personal Usage Facility Characteristics Choung & Park(1996) Sex, Age, Education level, Occupation, Income - Facilities, appurtenant facilities, Promotion, Events, Fees, Procedures, Attitudes of employees, Leaders, Users Han & Cho(1997) Sex, Age, Occupation, Educational Background, Monthly average Income Frequency, Reason for participation in social sports activities, Period of use, Participation with family, purchase memberships, fees, etc. Exercise environment, Space, Exercise equipment, Leader 's qualities, Attitude toward members, Programs (diversity, content, effects) Kim, S. Y. et al.(2002) - - Facilities, Cultural facilities, appurtenant facilities, External space, Convenience of access, Accessibility, Convenience of parking facilities, Location (distance between rooms), Size, Installation facilities Bae et al. (2006) Sex, Income, occupation Period of use Parking, Shuttle bus, Relaxation area, Management status, Attitudes of employees, Facility management Kim & Kwak(2007) Age, Education, family Income Use time, Information use Service satisfaction (leader, facilities, cost), Service improvement (program, body composition measurement cost and service frequency, exercise prescription) Lee et al. (2009) Sex, Age, Marital status, Occupation, Residential area, Monthly average Income Participation, Exercise time, Frequency, Day of week, Time of use, type of sports, Amenities, Facilities status, Accessibility Lee & Jo (2012) Sex, Education, Occupation, Age, Residence area, Monthly Income - Program, Facilities, Accessibility, Leader, Fees Koo & Yoon(2013) Sex, Age, Education, Occupation, Average Income Period, Frequency, Exercise time, Participation motive, Participation path, Dues, type of sports, Participant value Convenience, Cost, Communication Hwang et al.(2013) Sex, Grade Frequency, Exercise experience, Exercise time, facility property, Important matters in use, Information acquisition route, Motivation Service quality (time, PR, price, human service, physical service) Satisfaction (service, facility, employees, fee, program) Intention(re-enrollment, referral, persistent, referral possibility) Park et al. (2015) Sex, Age, Occupation, Education, Income Frequency, Time of use, type of sports, Type of participation Satisfaction (leader, program, facilities)
Table 2. Configure the questionnaire Variable Participation awareness Usage Behavior and Satisfaction Contents Exercise Frequency, Exercise time, Type of sports Function, Know about fund support, PR Usage frequency, Period of use, Use time, How to move, Usage Problem, Satisfaction, Improvements Number of questions Total - 18 Percent 0 10 20 30 40 0 2 4 6 8 user satisfaction Fig. 1. Distributions of satisfaction 3 3 12
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Table 3. Variables Description Dependent variable Personal Usage Local Facility Variables Satisfaction Education Income (10,000 KRW) Sex Age Know about fund support Purpose Period (months) Frequency (a month) Region School Type Number of regulations Weekday open Weekend open Grant Fees Operational definition Very dissatisfied = 1 ~ Very satisfied = 7 Low Highly Less than 100 100-199 200-299 300-399 400-499 500-599 600-699 More than 700 Male Female Less than 20 20-39 40-59 More than 60 Know Do not know Individual Club Less than 3 3-6 6-12 12-24 24-36 More than 36 More than once Less than once City Non-city Elementary Middle High 1 2 Open Time (H) (KRW in millions) Payment(10,000KRW)
ʼ Table 4. Satisfaction by personal Education Income (10,000 KRW) Sex Age variables N mean sd Low 285 5.512 1.020 highly 215 5.395 1.066 total 500 5.462 1.041 Lessthan 100 3 6.333 0.577 100-199 42 5.357 1.186 200-299 81 5.568 1.024 300-399 176 5.364 0.958 400-499 99 5.222 1.026 500-599 49 5.816 0.950 600-699 19 5.526 1.124 Morethan 700 31 5.968 1.197 Male 297 5.471 1.059 Female 203 5.448 1.015 Lessthan20 66 5.939 0.943 20-39 99 5.747 0.983 40-59 274 5.288 1.028 Morethan 60 61 5.262 1.047 statistics test value t=1.24 F=3.02** t=0.24 F=11.04*** Table 5. Satisfaction by usage Know about Fund Support purpose period Frequency variables N mean sd Know 206 5.539 1.039 Do not know 294 5.408 1.040 Individual 142 5.810 1.071 club 358 5.324 0.996 Lessthan 3 64 5.250 1.141 3-6 40 5.225 0.862 6-12 107 5.262 0.904 12-24 135 5.511 1.064 24-36 63 5.683 0.947 Morethan 36 91 5.725 1.136 Morethan once 17 5.235 0.970 Lessthan once 483 5.470 1.043 Table 6. Satisfaction by local Region statistics test value t= -1.38 t= 4.81*** F= 3.62*** t= -0.91 variables N mean sd statistics test value city 259 5.390 1.063 Non-city 241 5.539 1.012 t= -1.607
Table 7. Satisfaction by facility School Type Regulation number variables N mean sd Elementary 240 5.350 1.040 Middle 211 5.616 1.033 High 49 5.347 1.011 1 152 5.474 1.054 2 348 5.457 1.036 statistics test value F= 4.05*** t= 0.165 Table 8. Satisfaction by facility (non-categorical) Variables mean sd Coef. Weekday open 18.184 8.284-0.1369 Weekend open 12.114 6.876 0.0478 Grant 526.94 195.164 0.1210 Fees 1.573 3.037 0.0506
ʼ Table 9. User satisfaction regression analysis Personal Usage Local Facility Age School Type Variables Linear(OLS) TOBIT(MLE) Coef. t VIF Coef. t Education (Low=0) 0.0030 0.14 1.38 0.0043 0.17 Income 0.0014 0.91 1.06 0.0027 1.26 Sex (Male=0) 0.0218 1.06 1.15 0.0258 1.10 (Under 20=0) 20-39 -0.0071-0.17 3.13-0.0168-0.34 40-59 -0.0732* -1.77 4.75-0.0895* -1.85 60 or more -.0961** -2.12 2.46-0.1172** -2.23 Know about fund support (Do not know=0) Purpose (Club=0) 0.0229 1.09 1.21 0.0308 1.27 0.0506** -1.77 1.85-0.0800*** -2.43 Period 0.0182*** 2.73 1.22 0.0234*** 3.07 Frequency (Less than once=0) 0.0495 0.90 1.12 0.0538 0.86 Region(city=0) 0.0767*** 3.04 1.77 0.0883*** 3.07 (Elementary=0) Middle 0.0587*** 2.44 1.58 0.0719*** 2.62 High -.0341-0.79 1.82-0.0358-0.73 Number of regulations -0.0625*** -2.27 1.80-0.0855*** 2.70 Weekday open -0.0033*** -2.25 1.70-0.0026-1.57 Weekend open 0.0010 0.53 1.88 0.0005 0.23 Grant 0.0001* 1.70 1.70 0.0001*** 2.23 Fees -0.0028-0.76 1.41-0.0028-0.66 Constant 1.6046 20.66-1.5958 16.76 /Sigma 0.2371 Summary F(18, 481) = 4.07 R-squared = 0.1320 Adj R-squared = 0.0996 Root MSE = 0.2118 Log likelihood = -67.84 LR chi2 = 78.98 Pseudo R2 = 0.3679 Lower-limited(ln(1)) = 1 Upper-limited(ln(7)) = 76
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