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參料 1996 樂理論北樂 1996Easy to know MIDI 北 1997 樂論北 1996 樂北樂禮 1990 樂理理論北樂 1991 北隆 1996 樂復 1996 理論女例北流 1981 理北 2002 樂理北樂梁 1989 兩理論北流 2001 北李 1989 行北 1999 80 錄年北葉龍 2001 1985-1999 北劉 2000 路 28-29 北 1991 理北藍 200120 樂北 Anthony Storr 1998 樂靈北 Diane Ackerman 1993 旅北 Earl Babbie 1998 李北 81

Edith Hamilton 1986 臘羅北 Eduard Hanslick 1997 論樂樂北 Edward Lippman 1992 樂北 Herbert Zettl 1989 北 Hooper White 1999 北 Jacques Attali 1977 樂北 Nelson George 2001 北 Nicholas Cook 1998 樂 Roger D. Wimmer and Joseph R. Dominick 1991 李藍論北論 Simon Frith 1994 樂 11 11-27 1992 樂行理論 1998 樂 130 46-53 1998 北立利狀度利論林 1993 樂聯 2 1-36 林 1996 樂 10 51-67 1994 樂 3 1-19 82

2002 識論 1994 不樂理論 1992 樂論 1994 樂 3 21-66 玲劉 1998 理論 1999 樂年例論 199056 46-55 1991 念 63 30-45 CF 1978 年 2 13-14 1968 樂 7 9 北 1999 老不 280 95-99 1968 說 7 8 林 199663 21-38 林 1998 樂 81 20-21 1998 裂 81 98 1999Fortissimo 16 Alpert, Judy I. And Mark I. Alpert1986. The effect of music in advertising on mood and purchase intentions, Working paper 85/86-5-4, Marketing Department University of Texas at Austin, 78712. Bruner, Gordon C., II (1990). Music, mood and marketing,journal of Marketing, 54October, 94-104. Cialdini, Robert B. (1984). Influence, New York: Academic Press. Dowling, W. Jay and Dane L. Harwood (1986). Music cognition, New York: Academic Press. 83

Gorn, Gerald J. (1982). The effect of music in advertising on choice behavior: A classical conditioning approach, Journal of Marketing, 46 Winter, 94-100. Hunt, James B. (1988). An experimental study of the effect of music on radio commercial performance, in Proceedings of the Southern Marketing Association, 37-40. Jay Kennedy, Music Production In The Advertising Music Business, LA/NY Music. Kellaris, James J. and Anthony D. Cox (1989). The effects of background music in advertising : A reassessment,.journal of Consumer Research, 16 (June), 113-118. Kineta, Hung (2000). Narrative music in congruent and incongruent TV advertising,journal of Advertising, 29 (Spring), 25-34. Kroeber-Riel, Werner (1979). Activation Research: Psychobiological Approaches in Consumer Research, Journal of Consumer Research, 5 (March), 240-250. Macinnis, Deborah J., and C. Whan Park (1991). The differential role of characteristics of music on high-and-low-involvement consumers` processing of Ads. Journal of Consumer Research 18 (Setember), 161-173. Meyer, Leonard B. (1956). Emotion and Meaning in Music, Chicago: University of Chicago Press. Mitchell, Andrew A. (1988). Current perspectives and issues concerning the explanation of feeling advertising effects, in Nonverbal Communication in Advertising, eds. Sidney Hecker and David W.Stewart, Lexington, MA: Lexington,127-143. Park, C. Whan and S. Mark Young (1986). Consumer response to television commercials: :The impact of involvement and background music on brand attitude formation,.journal of Marketing Research, 23 (February), 11-24. Pitt, Leyland and Russell Abratt (1988). Music in advertisements for 84

unmentionable products A classical conditioning experiment, International Journal of Advertising, 7(1),130-137. Robynn Stilwell (2001). Advertising, music in. emusic Article,1-4. Scott, Linda M. (1990). Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising, Journal of Consumer Research, 17 (September), 223-236. Seashore, Carl E. (1967). Psychology of music. New York: Dover Publications. Simpkins, John D. and Jack A. Smith (1974). Effects of music on source evaluations,journal of Broadcasting, 18 (Summer), 361-367. Stewart, David W. and David H.Furse (1986). Effective television advertising: A study of 1000 commercials, Lexington, MA:Lexington. Stout, Patricia and John D. Leckenby (1988). Let the music play: Music as a nonverbal communication in television commercials, in Nonverbal Communication in Advertising, eds. Sidney Hecker and David W. Stewart,eds. Lexington,Ma: Lexington Books. Sewall, Murphy A. and Dan Sarel 1986. Characteristics of radio commercials and their recall effectiveness, Journal of Marketing, 50 (January), 52-60. 料 MCAT 樂聯 http://www.mcat.org.tw/html/index.html MUST 樂 http://www.must.org.tw/green.htm 樂林 http://edu.ocac.gov.tw/taiwan2/chinese/2/garden1_1.htm http://www.cyberstage.com.tw/story/person/index_0004.htm DIY 樂 http://www.esouth.org/sccid/south/south20011019.htm http://www.leband.net/article/doc15.htm 李樂行 http://www.womenhouse.com.tw/p7/w3/p06.htm 類 http://www.adol.com.tw/2002taa/25th.htm 85

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