글로벌경제에서의환경기술전략 A company recognizes that the environment is the most valuable asset A company safeguards the natural beauty of our planet A company protects future dreams KC Cottrell prepares for the future, with a firm commitment to the environment
Table of Contents 1. Company Introduction 2. Sales Opportunities 3. Global Presences 4. Affiliated Companies 5. 기술확보전략의사례 6. 결론 This material contains forward-looking statements that include our current beliefs and expectations on market factors and information obtained from outside KC Cottrell, which are subject to uncertainties. Due to the volatility of these factors, actual results may differ from those set forth in the presented statements.
1-1 Company profile The Clean Air Company, Global Leader in the Environmental Industry Establishment 27 th Nov. 1973 Business Area Head office Dust Collection System, Flue Gas Treatment System, New renewable energy. Industrial Machinery. 160-1 Donggyo-dong, Mapo-gu, Seoul, Korea 121-817 No. of Employees App 240 (June 2010) Capital KRW 8.5 Billion Homepage www.kc-cottrell.com Factory 253 Singi-ri Seoun-myeon, Anseong si, Gyeonggi-do, Korea 456-853 CEO&President LEE TAE YOUNG - 1 -
1-2 Brief History Take-Off Global Leading Company Establishment 73.11 Establishment 74.04 Technical License Agreement with Research Cottrell (U.S.A) 79.09 Completed the construction of Incheon Korea Factory 81.07 Contracted with Boryeong Themal Plant to provide ESP Growth 90.07 Contracted with Taiwan Power Company to provide ESP (Talin/Hsinta) 90.09 Founded Taiwan Branch office 92.08 Established R&D Institute 93.06 Awarded Environmental Grand prize by Korean Government 94.11 Listed on the korea stock Exchange 95.03 Moved to New Head Office 96.04 Contracted with KEPCO to provide FGD (Dang-Jin) 96.07 Obtained ISO9001 97.05 Acquired Clestra Hauserman 98.02 Contracted with IHI to provide ESP (NIPPON Steel) 98.04 Moved Factory to Ansung - 2-00.01 Lee Tae Young inaugurated as CEO 00.07 Established KCES 02.06 Established CCKC, China 03.04 Established KCLS 03.12 Established Jord KC 05.03 Acquired LSL, UK 05.05 Contracted with POSCO to provide FGCS Project (Kwangyang) 05.08 Established KCFS, China 06.04 Established Lodge Cottrell, USA 06.12 Established Veolia ES&KC EcoCycle 07.04 Contracted with Formosa Heavy Industries to provide FGD (Texas) 07.08 Contracted with Kasimasi to provide ESP (Japan) 07.09 Acquired AnSung glass 07.10 Awarded Superior Capital Goods - The presidential reward 07.10 Acquired Jeongrim Environment 08.02 Acquired Hanmi industry 08.04 Acquired Samyang Water Systems.
1-3 Business Items Electrostatic Precipitator Flue Gas Desulfurization System Fabric Filter Wet Scrubber Cyclones Flue Gas Treatment System Flue Gas Denitrification System Semi Dry Reactor System De-Dioxin System FGC (Flue Gas Conditioning) System VOC Removal/Recovery System Fly ash handling system Bottom ash handing system Dust Collection System Solar Power Systems - Solar Power Generation System - Household system - BIPV Development New renewable Energy Industrial Machinery Sludge Incineration System Solid Waste Incineration System GGH(Gas Gas Heater) Dampers, Expansion Joints Air Cooled Heat Exchanger - 3 -
2-1 Domestic Sales Opportunities Potential for stable growth of Domestic Market Increasing demand for FGD & De-Nox System depending on the announced legislation, A revision of operative rules for conserving atmospheric environment in 2010 10 Aug, 2006 Increasing demand for atmospheric environmental facilities market due to replacement of Oil Power by Coal Power The expansion of environmental market with the effectuation of the Kyotyo Protocol & Metropolitan atmospheric Environment Special Law De-NOx De-SOx EP A/S KEPCO, Extension & Establishment of Power Plants Major Oil Refineries, plans to install more De-NOx systems Private companies plans to establish Co-Generation Power Plants De-NOx systems for IGCC (Integrated Gasification Combined Cycle) KEPCO, Extension & Establishment of Power Plants The market size for De-SOx system is expected to grow by 2010 Rising price of oil Increasing demands for high sulfur fuel oil more need to Install FGD system - 4 - KEPCO, Extension & Establishment of Power Plants Replacement of Oil power plants by Coal power plants Private companies plans to establish Co-Generation Power Plants Increasing demands for repair works of existing KEPCO power plants and POSCO facilities
2-2 Overseas Sales Opportunities China plans to expand its generation capacity to 660,000MW by 2010. annual growth rate : 7.8% Strengthening environmental standard for 2008 Beijing Olympic Positioning as a leading company in China market with Chinese affiliate CCKC India s generation capacity can be expected to grow about 66,000MW by 2017. Market size of Flue gas treatment system is expected to reach US$400 million by 2020. POSCO ENC plans to enter into steel works building market in India. EVN(The Electricity of Vietnam) plans to establish additional power plants. Feasibility study about POSCO Vietnam Steel works is going on. CHINA INDIA NEW VIETNAM Taiwan Power Company plans to install five Power plants by the year 2015 - Hsinta (800MW*2) - Changgong (800MW*4) - Talin (800MW*2) - Linkou (800MW*2) - Shenao (800MW*2) TAIWAN OPPORTUNITY OTHERS JAPAN Plentiful experiences in Japanese market -provided EP to Sumitomo Metal, Nippon Steel Corp. etc. Market references since 1990 Extension of Market for IPP (Independent Power Producer) Inroads into Europe & US markets by enhancing priorities with UK,US affiliates Inroads into Southeast Asia Market The opportunities of inroads into Southeast Asia accompanied by Japan EPC companies such as Kawasaki, Sumitomo, Ishikawajima-Harima, Mitsubishi heavy industry etc. - 5 -
3-1 Global Presence 2002 KC Cottrell China 2005 Lodge Cottrell, UK 2006 Lodge Cottrell. USA 2008 KC Cottrell Vietnam 2009 KC Cottrell India 2010 Lodge Cottrell Australia Global CI 작업 전체 Integration 정지작업 From Diversification to Integration!
Shareholders (100%) Before After Shareholders (85%) (15%) KC Cottrell Co., Ltd. Investment + APC Separation Same Shareholders ratio KC Green Holdings Co., Ltd Existing Company Existing Company Change listing KC Cottrell Co., Ltd (APC) Newly established company Re-listed Business model of KC Green Holdings Co., Ltd. Content Business Area Remarks Profit from actual value method Actual value of net profit for affiliated companies Management Service Outsourcing Management (Management Plan, Financial consulting, etc), HR Consulting, Public Relations, Management Strategic service (long term business portfolio, etc) Management Support (HR, legal, IR, etc), Financial (Budget, account closing, taxation), Corporate Planning (Business plan, Business development, Budget planning) Net sales/yr KC : 1.5% others : 1% JV : Separate Separate Contract Financial Support Loan and bank guarantee Performance Bond: 0.6% Bank Guarantee: 1.2% / Per year Licensing Lease Technical (ESP, AHS, FGD, GSA, SCR/SNCR, DISEC, De-Nox, FGTS, etc) and IT Licensing Office and other machinery 03
Before Listed Affiliate Domestic Affiliate Overseas Affiliate After Listed Affiliate Domestic Affiliate Overseas Affiliate KC Cottrell KC Green Holdings EPC (6) Service(12) Manufacturing (7) EPC (7) Service (7) Manufacturing (7) KC Cottrell China KC Cottrell Vietnam Lodge Cottrell Ltd. KCES KCLS KCJR KC Catalyst Jord KC Clestra Hauserman Clestra Hong Kong Clestra JApan KC Cottrell KC Cottrell China KC Cottrell Vietnam KCES KCHM KCLS KCJR KC Catalyst Jord KC Clestra Hauserman Clestra Hong Kong Clestra JApan Lodge Cottrell Inc. Lodge Cottrell India KC SYWS KCHM KC Glass KCSP Ansung Glass KSHC KC Energia FSKC NWL Pacific Clestra China Lodge Cottrell Ltd. Lodge Cottrell Inc. Lodge Cottrell India KC SYWS Veolia ES&KC Ansung Glass Renewable Energy (5) FSKC NWL PAcific Clestra China Solartopia Muhan Energy KCSP KSHC KC Energy Veolia ES&KC KC INVALL Korea Carbon Bank 01
EPC Division CEO TY Lee Auditor JY Kim COO DY Seo CFO JW Kim CTO KS Park CMO SW Park HD Office & East Asia(Korea/Japan) KC Cottrell Asia KC China KC Vietnam Lodge India KC Taiwan(Br.) Western Lodge Cottrell Ltd. Lodge Cottrell Inc. Noltec 04
69(14%) 22(4%) 8(2%) Holdings EPC [ Unit: Million USD (%)] 63(12%) 347 (68%) Environmental Service Manufacturing Renewable Energy Total Sales forecast 2010 : 509M USD 31 (10%) 3 (1%) 55 (18%) Targeting 205M USD increase compare to last year (67%) 215(71%) [Exchange Rate : USD 1 = KRW1,000] Total Sales realized 2009 : 304M USD 07
[ Unit: Million USD (%)] 2.7(9%) 4.0(14%) 5.5 (19%) 17.0 (58%) Total Earnings forecast 2010 : 29.2M USD 1.7 (8%)-0.9 (-4%) 5.4(26%) Targeting 8.2M USD increase (39%) compare to last year 14.8(70%) [Exchange Rate : USD 1 = KRW1,000] Total Earnings realized 2009 : 21M USD 08
4-1 중 - 단기 Technology 전략의변화 1. 초기대응전략 ( 지역적선두기업 ) 사업가능한기술의확보 - Licensing 2. 해외영업대응전략 Project Collaboration / Partnership 위주의대응 3. Global 운영에서의기술전략원천기술의확보기술에대한선제적대응 ( 중기연구과제에조기참여 ) 확보기술의 Localization 고객의새로운기술수요에빠르게대응하는능력확보! - 7 -
4-2 Globalization 에서의기술개발의방향 1. 보다지역에대한지식과기술의 Localization 이필요함 2. System 이복합화복잡화되는경향이있으며, 보다 Main Process 와제어계통등이일체화되어가고있음. 3. 고객의요구사항이보다구체적임. 4. 에너지 Efficiency에대한부분과오염물규제가극한화하는경향이있음. 5. 시장의요구는설비를단순히 제품화 하려는부분과자사의 공정상의지식 을통한차별화전략의일원으로사용하고자하는의지가있음. 속도.. 속도.. 속도! - 7 -
5-2 국내환경기술전략 고객지향적세계일류환경기술확보에노력 세계최고의경쟁력확보를위한전략 중기적기술수요에의대비 (WBWF 기술확보 ) ( 자체 CC20 프로그램진행 ) ( 국내연구기관과의연대를통한 CCS 연구참여 ) - 11 -
5-3 해외기지를통한환경기술전략 영국 LCI 새로운 Technoloy 의추세확보 대형 EPC 업체의요구파악하여중기시장수요대비 중국 KC China 신기술의초기적용 다양한프로세스기술적용실적확보 다양한프로세스최적화실시 / 분석 미국 LCL 중기적미래기술 / 신기술확보업체와의연대 미국법인의 R&D 확보 각종 ICGI 나 EPRI 등연관기관을통한정보확보 - 11 -
5-4 대기환경원천기술의확보전략 Lodge Cottrell의인수 - 2005년 3월덴마크의 FLS 사로부터 Lodge Cottrell을인수 - Ceramic Filter 기술등부가적인기술의확보 - 100 여년간의전기집진기기술개발내용에대한확보 - 4500 여기의환경설비의설계 / 운용자료에대한 Access - 버밍엄의전기집진기시험설비의확보
1886: Oliver Lodge develops first ESP 1884: Sturtevant Eng. founded - fan company 1850: WC Holmes formed gas cleaning equ t 1908: Frederick Cottrell invents new rectifier 1900: Scrubbers added 1922 Lodge Cottrell formed 1958: Bought by Simon Carves 1972: Acquired by Dresser 1934: Start selling ESPs 1975: Gas cleaning acquired by Peabody 1934: Licence with Elex for wet & dry ESPs 1973: Acquired by Peabody 1981 Merged to form Peabody Sturtevant 1991: Acquired by Dresser 1986: EAF - Small Filters 1991: Merged to form Lodge Sturtevant 1994: Acquired by FLS miljø 1993: Acquired by FLS miljø 1998: EAF merged into Lodge Sturtevant 2002: Acquired by FLS airtech 2005: Acquired by Korea Cottrell
5-5 수요기술확보전략의사례 Gas Suspension Absorber Technology - 덴마크의 FLS 에서기술인수 - 100 년간 Exclusive License로확보 - 최첨단기술은아니나충분한시장지명도와실적 - 동부유럽이나개발도상국등에서의기술수요예측 - 11 -
1. W.B.W.F 육성목적 국내우수공급사와협업체제구축하여세계일류상품을육성함으로써세계최고의 Supply Chain 경쟁력확보 2. W.B.W.F 품목의정의 품질 / 가격등제품경쟁력이세계최고인품목 (Total Cost 기준 ) 원천기술이나 Know-How 를보유한품목 Global 시장점유율이 5위이내품목 ( 지식경재부인증세계일류상품 ) 3. 모집대상품목 포스코가구매사용하는핵심자재및설비중, 활동개시일로부터 3년이내목표달성가능한품목 - 세계최초상용화또는국제특허보유가예상되는품목으로포스코년간사용금액이 5억원이상인핵심부품 - 해외선진제철소와비교가가능한지표를보유한품목 ( 비교지표가없는경우현재대비개선율 50% 이상 ) 모집비대상및결격사항 - 측정지표가불분명하거나측정을위한기간이지나치게장기간소요되어효과를검증하기곤란한경우 - 해당품목을공급할수있는잠재공급사가다수로경쟁이치열한품목 - 제안내용이경쟁사대비기술, 품질에있어차별성이부족한경우
4. W.B.W.F Vs 세계일류상품 구분 W.B.W.F (POSCO) 추진목적 선정기준 우수공급사와협업체계구축을통하여세계일류상품을육성함으로써세계최고의 Supply Chain 경쟁력확보를위해 World Best World First 육성대상품목선정 품질 / 가격등제품경쟁력이세계최고의품목 포스코가구매, 사용하는핵심자재및설비중에서활동개시일로부터 3 년이내목표달성이가능한품목 발주금액이 5 억원이상의핵심부품 선정주기 년 2 회계획 ( 상, 하반기 ) 년 1 회계획 (2/4 분기 ) 선정현황 지원내용 기타사항 08 년 13 개사 15 개품목선정 09 년상반기 : 13 개사 22 개품목선정 09 년하반기 : 자료취합중 개발완료시까지공급권부여 (3 년 + 3 년연장, 최대 6 년 ) 해외판로지원 그룹차원의계약우대방안검토 기술및경영컨설팅지원 지식경제부주관세계일류상품에등록이되어있을경우 W.B.W.F 선정에유리 세계일류상품 ( 지식경제부 ) 수출품목의다양화 & 고급화와미래수출동력확충을위해 01 년부터 세계일류상품육성사업 추진 세계시장점유율 5 위이내품목 ( 수년이내진입가능품목포함 ) 및생산기업을선정하여기술 & 디자인개발부터해외마케팅까지종합지원 현재세계일류상품 세계시장점유율이 5 위이내이면서, - 세계시장규모가 5 천만불이상, - 수출규모가 5 백만불이상 - 세계시장점유율이 10% 이상인품목 발전심의위원에서경제성, 시장성, 기술수준등을종합적으로판단, 적정하다고인정하는품목 01~ 8 년까지 14 차례선정과 6 차례자격심사를거쳐총 595 개품목, 664 개기업이자격유지 KOTRA 를통해 세계일류한국상품전 개최, 해외전시회개발참가지원, 전문세일즈단파견등해외마케팅직접지원 기술개발, 다지인, 금융및인력지원등타지원제도역계해간접지원 차세대세계일류상품 - 시장성, 성장성, 경쟁력등을평가하여 5 년이내시장점유율이 5 위이내 - 차세대성장동력산업품목, 최근 3 년이내신기술. 신제품인증상품등 기업에대해서도현재세계일류기업 & 차세대일류기업으로도등록이가능함.
CO 2 건식제거기술 Air Coal Combustion CO 2 Capture N 2,O 2,H 2 O Emission (Stack) Fuel Boiler or Turbine (FGD) GGH Dry CO 2 Capture Steam Steam Turbine Power CO 2 Compression CO 2 Storage
6 결론 Core Knowledge의실질적유지가치있는 Brand의개발대내외연구기관과의긴밀한 Supply Chain 시장수요에민감하고신속히반응할수있는체계우리가하기힘들면신속히확보해외시장의 Local Base 구축에전념 방침을바꾸는것에두려워말자!
# -1 The head office building
# -2 KCMS
# -3 Dust Collection System Taichung Power Plant #9, #10 Taichung Power Plant EP
# -3 Dust Collection System Namjeju Power Plant EP
# -3 Dust Collection System Tae-an Power Plant EP
# -4 Flue Gas Treatment System Dangjin Power Plant FGD
# -4 Flue Gas Treatment System Hadong Power Plant FGD
# -4 Flue Gas Treatment System Dangjin Power Plant FGD
# -4 Flue Gas Treatment System POSCO Kwangyang FGCS #1, #2
# -4 Flue Gas Treatment System POSCO Kwangyang FGCS #1, #2
# -4 Flue Gas Treatment System Cheongju District Heating Corp. FGD
# -4 Flue Gas Treatment System Samchunpo Power Plant FGD
# -5 Industrial Machinery Heat exchanger, DAMPER, CVD Reactor
# -6 KC Cottrell(China) Co.,Ltd.
# -6 KC Cottrell(China) Co.,Ltd.
# -6 Lodge Cottrell Ltd.
# -6 Jord KC Co., Ltd.
# -6 KC Enviro Services Co., Ltd.
# -7 SCR Catalyst Recycling SCR SYSTEM SCR Catalyst
# -7 New Renewable Energy Youngheung Solar Power Plant
# -7 New Renewable Energy Hwaseong Solar Power Plant
# -7 New Renewable Energy KimHae Solar Power Plant