T he present Condition of the internet used car market in Korea and its growth factor s 200 1 2
T he present Condition of the internet used car market in Korea and its growth factor s 200 1 2.
2000 T he present Condition of the internet used car market in Korea and its growth factor s. 2001 2 () () ()
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1 1..,.. 2000 845,000,. 3020014 1,000, 73%. ( 1998). 3 1655,532 1363,748 21.4%. 96138 9,34519.2%.. - 1 -
,. E - business.. E - Business E - Business.,. - 2 -
2.. 2000 200%,. 30%.. ( ),,.. Search Cost.. 9599, 96 111, 97125, 98 120 99144, 200084 5000.,., - 3 -
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3.,., FAX. 5. 1. 2,,,,. 3,,. 4. 5. - 5 -
2. 1 1., ( ) ( ) -,, (electronic- mail) -..(T. 2000) 2..,,.. < 2-1>93 131, 94 221 96 1,2881,000, 97 1,954, 987 3,673, 991-6 -
4,323 7 33.(Network Wizard, 1999) 1993 1994 1996 1997 1998 1999 131 221 1,288 1,954 3,673 4,323 < 2-1> ( : ) 19954,000 1998 12, 2000 2.(, 1998) 99GVU 35.1 80.9%(college), $52,000.(GVU, 1998) 3.,,., 20%, 66%.. < 2-1> 98 300 999 5003 10. KRNIC 1999 2000414,560, 5 1,534.(2000) - 7 -
98230 5 500 2.,, AOL,..(, 1999.6) < 2-1> ( : ) - 8 -
2,,..(, 2000), (Cyber space),.,,,,,.(, 1999).(, 2000). 3 1.. () - 9 -
:,. : 24, 1365,. :,,,.. : e- mail..,,,. : e- mail interactive. needs. - 10 -
., / :, /.. :.,.( 1999) < 2-2>. - 11 -
(Global marketing) 24 - - digital data 11 Interactive marketing <2-2> (, 1997) (Closed clubs) - - needs needs Cyberspace,, Clark (1997) 3 2. Search, Contract Formation, T rade Settlement3, 3. Electronic Market Pre- T rading and Post - trading,, Contract Formation Decoupling - 12 -
(),. Settlement.. (Willamson.O 1997,1981). Decoupling.... (Malone.T.W. 1997)(Clemons.E.K., Red.S.P, Row.M 1993) 2., - 13 -
<2-3>. <2-3>, 1996 - / - -,,,,,, - -,,,..,,,. - 14 -
3. 5. E, E, E, E, E. < 2-4>. E 49% E 39% E 4.8%. B2BB2CC2C 3101 4694 383 114 7951 39 59 4.8 1.4 - <2-4> ( :, % ) Ccpak 20008 P.54 E (B t o B : B u s in e s s to B u s in e s s ),,.,.,. EDICALS,,., EDI. - 15 -
80%. ( ),,,. (BPR;Bossiness Process Reen - gineering ). E (B to C : B u s nie s s t o Cu s tom er ) (electronic retailing ), (Web).,, (shopping mall).,.,.,,. E (B to G : B u s in e s s t o Gov ernm ent ) - 16 -
..,.. E (C to B : Cu s t om e r t o B u s in e s s ).,.,. B to C. E (C t o C : Cu s tom er to Cu s t om e r ) 1 1..,,. - 17 -
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5 <2-6>..,,,, (1996),,,,,, (1997),,,,,,,, (1997),,,,, (1997),,,, (1998),, (1996),,,,,, (1997), -,,, -,, (1998) -,, -,,, (1998) -,,, < 2-6> (,, 1999) - 2 1 -
9611 (, ) 2~3 500 1. 992. 2000 32.[2-7 ] 20008 1630.[2-9 ] 2000 6,579 (5921100 ). (ET RY 958) 1995 1996 1997 1998 1999 2000 34.60 69.85 99.96 151.50 227.5 327.07 ( ) < 2-7> ( : ), 1999 1997 1998 1999 2000 2001 2002 2003 15 30.8 48 7 1.5 99.7 133.9 182.6 43(%) ( ) 15.45 50.43 111.3 217.8 398.12 733.63 1317.3 92(%) (10) 6 1 1 1,029 1,635 2,32 1 3,046 3,994 5,479 7,2 16 35(%) ( ) <2-8> ( : ) ET RI 958P.20-22 -
1994 1995 1996 1997 1998 1999 2000.8 138 366 731 1,634 3,103 10,860 16,400 < 2-9> ( : ) 2000.8 94 600,.. 10. (NT T ), 64 (SIC). 7 (G7) 10. 1996. <2-11> 992520001560%. 1997172000 1% 68. LG (http:// w ww.lgeri.com/ ) 199894, 2000450, 20022,100. - 23 -
..,. (http:// ww w.kyungw on.ac.kr/ ~profsjh/,http:// w w w.d ongguk.ac.kr/ ~givej/ - ) 1998 1999 2000 2001 2002 2003 2004 (% ) ( ) 1.75 3.31 5.03 7.02 8.15 9.23 10.21 25.3 0.17 ( ) 0.58 1.39 2.36 3.16 3.97 4.86 52.9 9.7 (% ) 17.5 27.6 33.6 38.8 43 47.6 - ( ) 56.5 244 913.3 2495 5184.7 10290 18094.7 136.6 < 2-10> (19982004) IDC.1999.11 ET RI 933p.33 H/ W S/ W / 1996 100 90 250 45 35 45 30 30 2000 5000 900 1500 500 900 400 450 250 < 2-11> : Robert son, Stephen & Co. 1997-24 -
3. -,, -. 99..., - 40%. -...,. 90 ''.(1999) - 25 -
98. 99.. 1 1. 90 ''. 99 4%. GM99'buypow er ' 99. 2003 4 1 1,360().,, 10. 199599 2,383. - 26 -
(one- stop).,.( 1999) 99 (car sdirect ). 99 10%.,. 10 1.(1999) 2. - 825 NADA 19,30083%- 83%. 19%. ( : ) 1999 14,282 74% 19,300 2000 18,914 98% < 3-1> 62%,,, 98%.[3-1 ] - 27 -
<3-2> 99 4%, 40%. 1999 1,689 70 (4%) 700 (40%) < 3-2> : ( ) 2005810% 80%.. 98 5.3 97 5.[3-3 ], 99 20%2 50%. 1995 1999or 2000 13 5 < 3-3>, NADA 193 (National Automobile Dealer Association ) - 28 -
9897AutoNation, CarMax. 9815% 8%. 10% 974%. 32%. RL 98 5 1., 10%. 98 2002003 800, 50-29 -
. 120.[3-4 ] 1998 2003 200 800 50 120 < 3-4>, :, 3.. 99 61%,.., GM99.[3-5 ] ww w.gmbuypow er.com 99 1/ 450.,. GMMS (w ww.carpoint.com ). GM - 30 -
. (ABT, 95)MS 2. 98.,. 98,.. ABT GM 1995 1998 1998 1999 < 3-5> 2 1.. 98.. - 3 1 -
2 1%, 5 20%.,,,. 2000.[3-6 ],,., 430,,. 97 98. 10. 2. 982., 2000 A/ S. 2000,, - 32 -
. ZIP.(, 2000) - 33 -
GAZOO 2000, GAZOO 984, 99 14500 5100.,, 4050, 600 2 22,000 ( 1% ). 2000,. 98 12,. ' ' 5 20%. ' ' 989.,. < 3-6> FOURIN,, - 34 -
2. (Quick).[3-7 ], 99,. 95 (ABT, )..., territory. ( )9891 1.,,. ( )987 (P&P, )98. ' ' - 35 -
( )..,, 220. 99. 99 60 3. MS. ' '700, 50%, 40% 10%. - 36 -
Quickinternet car, 9810 dealer creative house, EC.car24, 400 9812 Yahoo!, 992 net dealer s car finder, 993 isize, 992 car life Net Information Center, 991 < 3-7> FOURIN,, 3... 3, - 37 -
. 10%.. 98 99 9 (http:// w ww.autoever.com )....,. 99. 99 99. 3-8 2000 14 5 845 1,160-38 -
2000 845000 70 1,160 < 3-8> 2000 994 (ww w.kia.co.kr ). (A/ S),, 99. 2000 <3-9> < 3-1>. / / 1999 35,847 16,388 12,433 286 2,057 2000 39,920 18,482 14,520 341 2,415 <3-9> 2000 ( : ) (http:// ww w.automart.co.kr ) - 39 -
< 3-1> 2000 ( :), http:// w ww.automart.co.kr 95 96 97 98 99 2000 990,000 1,110,000 1,250,000 1,200,000 1,440,000 845,000 < 3-10> ( :) http:// ww w.automart.co.kr 4 90 994%. 2003 4 1 1360.. 2003 98 4 800 50-40 -
... one- stop...,...,... GM'buypower '.. - 4 1 -
. 5 1.,... 2.,,, PC,.. 3.,... (http:// w ww.dealway.com ) - 42 -
4 4. SK encar.com DEALWAY AUT OMART (CAR123.com ) 1 S K en c ar.c om 1. 2000417ww w.encar.com. SK 3,700. encar. encar. 2. encar.com 1 (150 ). - 43 -
encar 5,000, 500. SK 6 7 5,100 2,550. encar SK ( )8, 6 SK, 12. 2. 120 50. SK encar.com 6, 967 <4-1>. 67 10,000 5,000 5100 2,550 < 4-1> S K en car ( :, ) encar encar.com. 35.. 3. encar.com - 44 -
SK. SK encarmall. encar. SK. encar.com.. -. -.. - encar3 5000Km. - 45 -
2 D E A LW A Y 1. dealway 1999710 40..,. < 4-1> Dealw ay Main Homepage dealw ay. ( ) - 46 -
On- line Business Service Center (OBSEC) 24 (, ) 100, Cycle ( - -, - - ) dealway. < 4-2>. < 4-3>.. < 4-2> Dealw ay 2. - 47 -
. dealw ay.. dealway. - () Dealway. - 48 -
< 4-3> Dealw ay 2. 3, 3. dealway < 4-4>. dealway20004335 20001655. 20005 2004 2. - 49 -
< 4-4> Dealw ay dealw ay<4-2> 150 80100. 150 80100 < 4-2> Dealw ay ( :) 3. dealway15.. dealw aya/ S 3 5,000Km. dealw ay10-50 -
1.(iw eekly 2000) dealw ay3.,,., dealway,... 3 A U T OM A RT 1. Automart1999825, (KT B). 11 6Automart, Automart. Automart Main Homepage< 4-5>. - 5 1 -
< 4-5> Automart Main Homepage Automart. Cyber, - 52 -
Automart. Automart, Automart. 2. Automart,, 12. Automart. 9Automart 1%,, - 53 -
. 2425%GE 1819%. ([ 1:3.5% 2 :4% 3:4.5% ]) 6, 12 1. 3, 5000,, (, ). 15 2. 3. Automart. A/ S,. Automart.,. 10-54 -
... - 15 - - Automart < 4-6>. < 4-6> Aut om art 4 (Car123 ) 1. 199991-55 -
.[ 4-7 ] 11 1 Car 123(http:// ww w.car 123.co.kr ),,..,..,. 10,,.. - 56 -
< 4-7> (Car 123.com )Main Homepage 6.. 2... Car 123T SN (T echnial Service Netw ork) Car 123.. - 57 -
Car 123T SN.. 3.. SK (), (),. cart EC 5. (FMP:Fleer Management Program ). 5. 6.[4-3 ] - 58 -
encar.com Dealw ay Automart (SK) - : 25% 100% - 15 2000 : 18-19% Car 123 ( ) < 4-3> (http:// w ww.rankserv.com ) 1010 (http:// ww w.autofeel.com ) (http:// ww w.autoplan.co.kr ), ((http:// ww w.auto4you.co.kr ), ((http:// ww w.encar.com ), ((http:// ww w.dealw ay.co.kr ), (http:// ww w.libero.co.kr ), - 59 -
(http:// w ww.automart.co.kr ), (http:// w ww.yahocar.com ), (http:// ww w.carz.com ), (http:// w ww.autoplus.com ).,,. 6 AUCNET. AUCNET. 1.,,,,. 2. - 60 -
3.,. -.,,,,. <4-4>. - 6 1 -
Car Life Advice Page 58.7 48.0 38.2 8.8 5.3 2.4 2.4 1.0 9.0 < 4-4> ( :% ) FOURIN, 2000. 7.. 1.. 1994(Commerce Net).. - 62 -
< 4-8>, 2000, KRNIC 2000 32,700 1998 200%. 19971..,,,.,,. < 4-8> B to BB to C 992,000 20005,900... - 63 -
2. -,..,... 94.2%.,,.(2000) 3.. 24. - 64 -
.. 4 (, )...,. 5..,. IMF 55.9% 19.0%. 82.7%, 80.9%, 78.6%. 46.1%, - 65 -
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[1] (2000), [2] (1996) Relationship marketing in virtual environment s, [3] (1999) - AUCNET -, [4] (1998), [5] (1999), [6] Ho- Geun Lee, T heodr ech Clark (1996-97) Market Proces s Reengineering T hrough Electronic Market Sy stem : Opportunities and Challenges, Journal of Management Information System, winter vol 13 no3 p.113-136 [7] Willam son. O (1997) T r an saction cost economics : T he governance of contr actual relation, Journal of Law and Economics 22, p.233-261 [8] (1981) T he Economics or ganization : the T r an saction cost approach > Am erican Journal Sociology 87, p.548-577 - 70 -
[9] Malone T.W. Yates. J, Benjamin R. I (1987) Electronic Market s and Electr onic Hier archies : Effect s of Inform ation T echnology on Market Strutur e and Coporate Strategies, COMMUNICAT ION OF ACM 30, 6, p.484-497. [10] Clemon s. E. K, Reddi. S. P, Row. M (1993) T he Inpact of Information T echnology on the Organization of Economic activity : the more to the Middle hypothesis, Journal of Management Information Sy stem 10, 2 [11] (2000), [12] (2000),.COM [13] (2000).COM, M &B [14] (1999), [15] (1994), L G [16] (2000), (K R N I C) [17] / (1999), [18] (2000) E C, [19] (1995), [20] (1999) - - 7 1 -
[21] (1999) [22] (2000) [23] CALS/ EC(1998), [24] Ccpack (2000) p. 54 [25] GVU s 9th WWW User Survey, http:// w ww.cc.gatech.edu/ - gvu/ user_survey s/ survey - 1998-04 [26] Internet Domain Survey, http:// ww w.nw.com/ zone/ WWW/ - report.html Jan 1999 [27] Robert son, St ephen & Co. 1997 [28] http:// ww w.encar.com [29] http:// ww w.dealway.com [30] http:// ww w.automart.co.kr [31] http:// ww w.car 123.co.kr - 72 -
A B S T RA CT T he pre s ent Con dition of the intern et u s ed c ar m arket in Kore a an d it s g row th factors Hwang, Hye- Jeung Major in Managem ent Inform ation Sy stem Department of Bu siness A dministration Graduate School of Bu siness A dministr ation Inha University Directed by Kim, Gap- Jung W e can find th at the electronic comm erce is being changed in the structure of the m arket. Due to the electronic comm erce, it w ill be efficient m ore and m ore to deal in the secondhand vehicles. W e are sure th at the electronic com m erce w ill m ake th e distribution stru ctur e of v ehicles ch ang ed gr eat ly. Consum er s w ill get a lot of inform ation about the car s, in st allm ent paym ent, and in sur ance on w eb sites easilly. Despite m any studies of the internet - busines s, how ever, the electronic com m erce of vehicles h as not been studied actively. - 73 -
T herefore this thesis w ill show prim ary factor s to the enterprises w hich are ready to enter and have adv anced into the the internet m arket of secondhand v ehicles. A nd th e goal of this th esis is t o be a indicator for those enterprises. T o att ain it s purpose,this thesis bring s int o focu s on T he situ ation for the internet - busines s of the dom estic secondhand vehicle m arket and reason for it s grow th w ith docum ent s and interview ing per sons w ho have som ething to do w ith them. And this thesis introduces som e enterprises that deal in secondhand vehicles, m akes a comparison am ong them. A s the result of the study, the thesis tells th at : the vehicle m arket in the electronic com m erce has begun since 1990 in the U.S, 1998 in JAPAN and 1999 in KOREA. N ow here are som e reason s that the vehicle m arket in the electronic comm erce becom es bigger than before. F ir st, w e can see the netizen population explosion resently. T hat bring s the electronic comm erce a success. Second, consum er s have reliance on the electronic comm erce. T he certification of m otor s m akes consum er s place trust in the m arket. T hird, the electronic comm erce set s consum er s free fr om the r estriction of the tim e an d place. T h at gives - 74 -
consum er s lot s of choice and low price. F ourth, the electronic com m erce gives consum er s convenience greatly. T he internet gives not only lot s of inform ation fairly but also lot s of opportunities to choose. F ifth, the electronic com m erce is a kind of tr ading for consum er s. T he electronic com m erce serves con sum er s w ith w hatever they w ant. A s m entioned above that, those five reason s w ill m ake the vehicle m arket in the electronic com m erce a success. - 75 -