28) 목차 1. 104. 104. 111 2. 117. 117. 120 122 1. 유선방송서비스 가. 시장동향 1) IDATE(2009. 1), 2008 TV 11 37.6% 4.2. TV 16.9% 1.9. *, (02) 570-4287, knlee@kisdi.re.kr 104
2008 2007 8.7% 4% 12.8% 1.4. < 표 2-11> 전세계유료방송서비스가입자현황 ( :, %) 2005 2006 2007 2008 TV 1,050.9 1,072.3 1,092.9 1,113.5 381.1 398.4 409.9 418.3 ( TV ) 36.3% 37.2% 37.5% 37.6% 31.8% 31.0% 28.8% 24.7% 4.5% 6.1% 8.7% 12.8% 151.2 163.0 177.8 188.4 ( TV ) 14.4% 15.2% 16.3% 16.9% + 532.3 561.3 587.7 606.7 ( TV ) 50.6% 52.4% 53.8% 54.5% : 1. 34 2. : IDATE(2009. 1). 2012 37.8%, 19.9% (IDATE, 2009. 1). 2008 84.7%, 56.1%, 57.2%, 32.7%. 27.5%, 23.4% 105
제 2 장 방송산업., 38.6%, 11.6%. < 표 2-12> 지역별유료방송서비스가입자현황 ( :, %) TV 254.5 125.1 115.2 618.7 83.3 71.6 15.6 247.8 ( TV ) 32.7% 57.2% 13.5% 40.1% 24.3% 18.6% 12.0% 28.5% 8.4% 38.6% 1.5% 11.6% 59.5 34.4 6.5 87.9 ( TV ) 23.4% 27.5% 5.7% 14.2% + 142.8 106.0 22.1 335.8 ( TV ) 56.1% 84.7% 19.2% 54.3% : 2008 : IDATE(2009. 1), IPTV, OTT(Over-the-Top)., VoIP IPTV,,. YouTube UCC Hulu 106
. Hulu NBC Universal News Corp. 10. 2) < 표 2-13> 종합유선방송서비스매출액현황 2006 2007 2008 ( :, %) 18,467 (16.7%) 21,358 (15.7%) 24,018 (12.5%) 158 (1.3%) 169 (7.4%) 164 ( 3.1%) : 1. ( ) 2. 2006 107, 2007 103, 2008 103 3. 108 : (2007), (2008), (2009a) (2009a), 2008 2 4 12.5%, (8.3%), (19.5%), (14.0%)., 45% 26.1%, 14.1%. < 표 2-14> 종합유선방송사매출액구성 (2008년기준 ) ( :, %) 10,804 45.0% 1,175 4.9% 2 0.0% 3,397 14.1% 107
제 2 장 방송산업 364 1.5% 697 2.9% 47 0.2% 309 1.3% 6,266 26.1% 957 4.0% 24,018 100.0% : (2009a) < 표 2-15> 유선방송가입자추이 2006 2007 2008 ( :, ) ( ) 12,166,546 11,973,744 12,037,949 11,993,669 11,773,524 11,821,376 172,877 200,220 216,573 ( ) 14,240,558 14,734,185 15,229,800 14,067,681 14,533,965 15,013,227 172,877 200,220 216,573 : ( ) TV, 2 TV : (2009a), 07 64,205 1,204, 1,182., 1,523, 22. 108
( : ) : 100 SO, : TV (KCTA), 2009. 12 그림 2-7 종합유선방송서비스가입자추이 ( 분기별 ) ( ) TV, 2009 2009. 2 7, 10 2009 5. 28) 85.5% 2009 IPTV. 3) (MSO) 29),,,,,,, MSO 28), 29) MSO 109
제 2 장 방송산업. 2008 MSO SO 79 SO 80% MSO., MSO 2007 1 7,365 2008 1 9,737 81.3% 82.2% 1%p. MSO 1 22.8% 15 SO 16,514. SO 19.4% 4,652, 17.3% 4,160. 3 60%,. < 표 2-16> 복수종합유선방송사 (MSO) 현황과시장점유율 SO ( ) (%) ( ) 2007 2008 2007 2008 2007 2008 2007 2008 15 15 4,534 5,474 21.2% 22.8% 14,272 16,514 14 14 3,858 4,652 18.1% 19.4% 12,992 15,181 15 15 3,828 4,160 17.9% 17.3% 15,359 16,430 11 10 1,517 1,655 7.1% 6.9% 7,432 9,289 7 7 1,123 1,202 5.3% 5.0% 14,861 15,992 12 12 1,067 1,026 5.0% 4.3% 10,476 6,962 2 2 874 944 4.1% 3.9% 16,768 17,576 4 4 564 624 2.6% 2.6% 9,997 10,969 MSO 80 79 17,365 19,737 81.3% 82.2% 13,004 14,074 SO 103 103 21,358 24,018 100.0% 100.0% 12,213 13,227 : (2009a) 110
, SO 13,227 MSO 14,074. 2007 12,213. 17,576, 16,514, 16,430. 나. 주요이슈 1) 80% IPTV., IPTV,., 09 9 16.2% 07 5.8%, 08 12.6%, 09 6 15.1%. 10 08 09 5 7. 08 IPTV, 09 IPTV. 111
제 2 장 방송산업 IPTV. ( : ) : TV, 2009. 10 그림 2-8 유선방송서비스디지털가입자및전환율추이 ( 누적기준 ) 2 9 IPTV, 6 7 IPTV. 12 12 60%., CJ 09 9 77 70, 26. 09 9 30.5%, 34.4%, 32.5% 30%. MSO(77 SO) 19.8%, 112
SO 4.1%. ( : ) : TV, 2009. 10;, 2009. 10 그림 2-9 디지털케이블가입자및 IPTV 서비스가입자현황 HD, HD, HD HCN HD 80%. 30% HD HD.,., 8. 113
제 2 장 방송산업 < 표 2-17> 아날로그케이블과디지털케이블요금비교 1 3 CJ 8,800( 44,000) 18,970 13,200 8,000( ) 20,000 17,000 6,000 15,000 23,000 21,000 ( : ) : 1. CJ,,, 2.,, : ARPU, 08 (28.9%) 17,579,,,, ARPU.,, ARPU. ( ) < 표 2-18> 업체별디지털전환현황 (%) ( ) ( :, %) 2007 2008 2007 2008 2007 2008 2008. 12 2009. 9 4,534 5,474 21.3 22.8 14,272 16,514 6.2% 9.1% 3,858 4,652 18.1 19.4 12,992 15,181 27.1% 30.5% 3,828 4,160 18.0 17.3 15,359 16,430 25.1% 32.5% 1,067 1,655 5.0 6.9 7,432 9,289 12.0% 18.9% 1,123 1,202 5.3 5.0 14,861 15,992 20.1% 24.9% 1,460 1,026 6.9 4.3 10,476 6,962 0.1% 1.5% 874 944 4.1 3.9 16,768 17,576 28.9% 34.4% 564 624 2.6 2.6 9,997 10,969 3.6% 4.4% MSO 17,308 19,737 81.3 82.2 13,004 14,074 19.8% 21,301 24,019 100.0 100.0 12,213 13,227 12.6% 16.2% :, 2008, TV, 2009. 12 114
.,,. SO DMC 30) (Digital Media Center). 2 19, 84 SO 7 DMC, DMC. 2 10, 5. < 표 2-19> 케이블 TV DMC 구축현황 DMC SO( ) ( 09. 3 ) KDMC,, 19 224,902 CJ HelloTV CJ,,, 16 773,574 C&M TV, 16 16 588,983 HCN HCN,,, TCN, JCN 10 190,828 Qrix BIG BOX, 8 141,335 GS, GS,, 4 145,384 TV DV 1 36,810 84 2,108,834 : T-Com, 2009 30) PP VoD, CP, Data SO 115
제 2 장 방송산업 ARPU. 350, CJ 250 4, 5 Charter(500 ) Cablevision (310 ), 1/10 ARPU.,., IPTV. :, A/S : T-Com, 2009 그림 2-10 케이블 TV 가입자당원가비교 (VoIP),, MVNO QPS. CNM OCN,, CJ 09 3 (DAUM). 116
,, M&A, A/S. < 표 2-20> IPTV 사업에대응한국내 MSO 의전략 MSO TV Docsis 3.0 Upgrade 09 350, 12 60%, KCT VoIP, WiBro MVNO FTTH Upgrade IPTV VoIP(SoIP) SKT KT-KTF :, 2009. 6 2. 위성방송서비스 가. 시장동향 < 표 2-21> 위성방송서비스매출액현황 2006 2007 2008 ( :, %) 3,939 (13.4%) 3,874 ( 1.7%) 3,870 ( 0.1%) : ( ) : (2007), (2008), (2009a) 117
제 2 장 방송산업 2008 ARPU 0.1% 3,870, 2007. ARPU, 2006 16,481 2007 15,002 2008 13,781, 2009 ARPU. < 표 2-22> 위성방송서비스매출액현황및구성 ( : ) 2006 2007 2008 2009 393,905 387,393 386,957 1 93,463 97,156 95,549 95,658 2 ( ) 193,622 192,084 192,368 192,832 2006 2007 2008 2009( ) 283,440 292,406 294,423 147,197 11,979 11,810 9,695 3,231 9,234 5,323 4,279 1,964 31,966 32,884 36,805 19,334 43,425 29,962 26,141 12,259 13,871 15,008 15,614 8,847 : 2009 1,928 0.2%, 06 120 08 97, 09 32., 2008 5,035 2.5%, 22.2% 15.9%. 2001 118
2006 36, 2007 2008 217 (, 2009a). < 표 2-23> 일반위성방송서비스가입자현황 ( :, ) 2006 2007 2008 ( ) 1,949,191 2,019,280 2,167,292 ( ) 1,949,191 2,151,882 2,338,378 ( ) 13.8% 14.4% 15.3% : ( ) TV, 2 TV : (2009a) 15 217, 19 234. 2009 6 3.6 238 6 (, 2009. 8)., 2009 6 SKyOn 66, SkyFamily 91 7, SkyMovie 4 8, SkyGreen 46. 256 ( 49, PP Video 79, 40, 13, PPV 20 ), 2008 4 HD 31) 2009 6 30 HD. 09 45 HD HD. 31) H.264 HD SkyLife HD 119
제 2 장 방송산업 나. 주요이슈 1) IPTV IPTV 1 KT IPTV VoD. KT IPTV, 09 9 09 30 ( ). < 표 2-24> QOOK TV Skylife 서비스개요 VOD 90 HD 19 105 HD 26 135 HD 37 VOD 7, VOD 7,,, VOD 7,,, 14,400 (3, ) 18,000 (3, ) 21,600 (3, ) IPTV VoD IPTV. KT. IPTV VoD ARPU. 120
80%,. IPTV IPTV, IPTV HD. 121
제 2 장 방송산업 참고문헌 (2007), 2007, 2007. 10. (2008). 2008, 2008. 12. (2009a). 2009, 2009. 11. (2009b), 2008, 2009. 7. (2009. 6),, The Monthly Focus,,.,,.,, 2008. TV ( ), TV. TV ( ), TV. IDATE(2009. 1), World Television Markets: T-Com (2009), TV ( ), (KT, LG, SK, SK ) IR 122