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SAP 구축방식의진화 SAP 컨설팅사방법론 AS-IS TO-BE GAP Go Live & Support ASAP 방법론 Project Preparation Blueprint Realization Final Preparation Go-Live Support Run ASAP Fccus 방법론 Evaluation Delta Requiremen ts Pre-Project Activities Project Preparation Realization Final Preparation Go Live & Support 2011 SAP AG. All rights reserved. Internal 2

Agenda 주요시장추세및 SAP 의전략 RDS 의등장배경 RDS 는무엇이고, 어떠한가치를제공하나? RDS 에는어떠한게있나? RDS 솔루션사례

1. 고객의구매경향의변화... 2008 년경기불황으로인해고객의구매경향이바뀌게되었다 대규모의복잡한토탈구축과업그레이드를지양하고, 대신에적은규모로바로사용할수있는혁신적인어플리케이션을원하게되었다. - Gartner, January 2009 오늘날고객의기대치 사업요구에대한바로효과를낼수있기를원함. 원가가낮고, 예측가능해야함. 품질이높으면서도사용도가높아야함. 기존시스템구성에맞는, 모듈형식으로확장가능해야함. SAP 의대응 = 사업의혁싞을촉진할수있는새로운표준으로서의솔루션패키지들 : Rapid deployment solutions High-speed, volume-oriented engagement 2011 SAP AG. All rights reserved. Internal 5

SAP Rapid Deployment Solutions SAP vision 의주요요소 모든솔루션시장에 RDS 솔루션접근방식은, 고객에게최대한빨리가치를제공하는새로운기준방식입니다.. (Co-CEO s). Ready to run 이것이우리가빠르게가야하는방식입니다. (Bill McDermott) 우리고객에게솔루션을제공하는표준방식입니다." (Jim Snabe) 2011 SAP AG. All rights reserved. Internal 6

Functionality SAP Rapid Deployment Solutions (RDS) = out-of-the-box solution concept 일반적구축방식 vs. SAP RDS Tailored solution Standard best-inclass process Time 2 value Implementation < 3 months Consulting VS. Pre-Configuration Total cost of implementation At least 40% lower total cost of implementation SAP Software Return on investment Within 6 months Predefined Services Software Business network transformation Integrated software & services Addressing Customer Use Cases Fixed scope, Fixed Price Aligned with Implementable Steps Pre-Configured Content Technical upgrade Functional modification Enablement Content Net new Extensions Time 2011 SAP AG. All rights reserved. Internal 8

BAIO 와 RDS 의다른점? 대표적인적용케이스 싞규고객이제로베이스에서완전한 ERP Baseline 을구축하며, 전반산업별패키지기능을확장패스를제공함.... 또한포인트솔루션을매우강조함. SAP Rapid Deployment Solutions 기존고객에게 Baseline 위에포인트솔루션을채택도입하거나, 싞규고객에게도싞속한도입토록함....also with increasing focus on baseline/entry solutions 주요한적용대상 Primary GTM Channel 패키지에포함되는것 중견기업대상... 대기업에적용되기도함. Reseller Channel...also being used in LE 소프트웨어 Pre-Configuration Enablement Content...service via VARs 대기업대상... 파트너를통한확장적용을하기도함. Direct Sales, Inside Sales...also being rolled out via VARs 소프트웨어 Pre-Configuration Enablement Content 사전정의된서비스 ( 고정비용 ) 2011 SAP AG. All rights reserved. Internal 9

SAP 솔루션구성의변화 : SAP 5 마켓 현재 SAP 제공시장 SAP s Five Markets Database Cloud Mobility Cloud Mobile BI/Analytics Middleware BI/Analytics Middleware Applications Analytics Core ERP + Suite Core ERP + Suite 2010 2015 Technology & Database SAP HANA RDS 패키지가 SAP 의새로운혁싞솔루션들을성공적으로보급하여명확한성공케이스를보장하는방법론이다. 2011 SAP AG. All rights reserved. Internal 11

BAiO 로시작하여, SAP RDS 로새로운혁신솔루션으로확장 www.sap.com/belux/configurator ERP (Baseline) Business All-in-One (=RDS ERP) 를먼저구축한후에 성장, 확장, 혁신 기존의랜드스케이프에맞으면서 - 새로운사업확장과사용자가용능력을높여야함. 산업에특화된분야별솔루션들, 사업분석솔루션들, 모바일, 인메모리 RDS Business Centre www.sap.com/rds Partner RDS on ecohub http://ecohub.sap.com/store/rds 2011 SAP AG. All rights reserved. Internal 12

Solution creation SAP/Partner 하나로묶은패키지 The Packaging Stack Complementary Go-to-Market Assets 모든 SAP 를수용하며확장에시너지를냄. 하나의스택에 하나의레포지토리 Awareness& Recognition Consider Select Go-Live Run & Adapt 단일툴홖경 Consumption platform Lifecycle Workbench for Solution Packages Configurator Demo Assistant Solution Builder Inst. Wizard 한번에구축 하나의 bill of material 재사용성관리 Solution Content Repository LOB & Industry Packages Baseline Packages SAP Best Practices Modular, reusable Building Block design Analytical & Technology Packages Bill Of Material 솦트웨어구축용컨텐츠핵심설정 가동을위한 Assets SAP Business Suite SAP BusinessObjects SAP NetWeaver Integration 서비스컨텐츠 2011 SAP AG. All rights reserved. Internal 14

Solution creation SAP/Partner SAP 모든솔루션의 RDS 기반으로제공 The Packaging Stack Complementary Go-to-Market Assets 모든부문의제품들에대해 LOB Awareness& Recognition Consider Select Go-Live Run & Adapt Industry Customer Segments Baseline Packages Lifecycle Workbench for Solution Packages Solution Content Repository LOB & Industry Packages Consumption platform Configurator Demo Assistant Solution Builder SAP Best Practices Inst. Wizard Modular, reusable Building Block design Analytical & Technology Packages Analytics Technology 기존의 SAP제품포트폴리오지속혁신 Direct Indirect Countries On demand SAP Business Suite SAP BusinessObjects SAP NetWeaver Integration 젂략적혁신 젂격혁신 On premise On device 2011 SAP AG. All rights reserved. Internal 15

NWBC 이해 캔버스모든비지니스어플리케이션이표시되는통합홖경. 예 ). Web Dynpro ABAP/Java, SAP GUI, BW reports or plain HTML * * Not all non-sap web content works with NWBC. Content and functionality must be checked on a per website basis. 2011 SAP AG. All rights reserved. Internal 19

Pre-Configured Content SAP Rapid Deployment solutiond 의구성요소들 사젂정의된 SAP 베스트프랙티스프로세스들 SAP Software Pre-Configured Content SAP 솔루션매니저를사용해 Configuration 컨텐츠를연결함. SAP Solution Builder 와연계해사젂컨피규레이션을연결 Enablement Content Predefined Services 2011 SAP AG. All rights reserved. Internal 25

Enablement Content SAP Rapid Deployment solution 구성요소들 E2E 시나리오설명들, 데모 프리젞테이션자료들 SAP Software 참조자료 Pre-Configured Content Enablement Content Predefined Services 서비스수행방안 노우하우전수 2011 SAP AG. All rights reserved. Internal 27

SAP Predefined Services SAP Rapid Deployment solution 구성요소들 What s included? SAP Software Discover Start Deploy Run Pre-Configured Content Enablement Content 가치에대한공유 고객적용성파악 적용범위공유 약정및계약 프로젝트준비사항 킥오프워크샵수행 옵션들정의 설치체크 솔루션홗성화 홗성솔루션확인 옵션사항들구현 키유저교육 고객데이타설정 솔루션테스트 가동모드로젂홖 솔루션가동사인 고라이브기술사항완료 프로젝트종료 Predefined Services Start Customer qualified Contract signed Project kicked off Realization started Solution deployed Go-live Time 2011 SAP AG. All rights reserved. Internal 28 SAP AG 2010. All rights reserved. / Page 28

RDS 의가치제안 SIMPLE 즉시사용성에집중 구축리스크를최소화 바로쓸수있도록설계됨. END-TO-END 고객의업무프로세스를플러그앤플레이방식으로사용 일관된비지니스프로세스와시스템통합 QUICK 가치구현소요시간최소화 구축공수와시간의단축 LEAN 해당된소프트웨어만사용 가이드, 교재및싞속매뉴얼포함. COST EFFECTIVE 괄목한 TCI/TCO 감축 소프트웨어와구축비용이 1:1 VALUE ADDING 베스트프랙티스를제공 - 2011 SAP AG. All rights reserved. Internal 29

어느고객의 Value Map 구현사례 Leverage BAiO to Start, Grow, Extend and Innovate with RDS VALUE HANA Mobility CRM - Marketing EXTEND EXTEND Territory Mgmt. CRM - Sales INNOVATE GROW START: ERP FI/CO TIME 2011 SAP AG. All rights reserved. Internal 31

RDS Solutions 포트폴리오 고객 통합공급망관리 (SP&M) 인적자원공급망제조연구개발구매조달 CRM 영업 CRM 서비스 BCM CRM 마케팅 인적자원관리 인사행정. 조직관리 확장창고관리 (EWM) MII ( 배치생산 ) PLM (incl. SAP Product Structure Synchronization for bills of materials PLM Foundation) SRM PPM 모바일 사업계획 / 연결 HANA CRM 모바일영업 Mobile 인프라 RDS Sales & Operations planning (SOP) Hana- 운영보고서 COPA-accelerator w. Hana 2011 SAP AG. All rights reserved. Internal 32

2011 RDS 포트폴리오 28 LoBs, 2 Business Analytics, 3 Mobility, 3 HANA 2010 2011 Q2 Q3 Q4 Q1 Q2 Q3 SAP CRM RDS Sales SAP CRM RDS Service SAP CRM RDS Marketing SAP BCM RDS SAP SRM RDS LoB Reselling Industry Reselling BA Reselling HANA Reselling Mobility Reselling Other Reselling SAP CRM RDS Sales stand-alone SAP CRM RDS Service stand-alone SAP CRM RDS Marketing stand-alone SAP IT Service Desk Operation RDS SAP EHS Mgmt RDS for health & safety analytics SAP EHS Mgmt RDS for environmental comp. analytics SAP EHS Mgmt for product safety & stewardship analytics SAP CRM RDS (enhanced) SAP CRM RDS Service (enhanced) SAP CRM RDS Marketing (enhanced) SAP IT Service Desk Operation RDS (enhanced) Sybase Mobile Sales RDS for SAP CRM SAP Treasury & Risk Management RDS SAP BusinessObjects Spend Performance Management RDS SAP BusinessObjects Sales & Operations Planning RDS SAP Portfolio & Project Mgmt RDS for portfolio monitoring SAP CRM RDS Sales; Service; Marketing (EhP1) SAP CRM Embedded Analytics for Sales & Marketing SAP ERP RDS ESS & MSS SAP SSF RDS for financials CRM Analytics w/ SAP HANA SAP ERP RDS for subsidiary rollout SAP EWM RDS SAP MII RDS for batch manufacturing MII RDS for energy analysis SAP NetWeaver MDM RDS for customer data integration SAP SNC RDS for customer collaboration SAP SRM RDS for selfservice procurement SAP IT Service Desk Operation RDS (EhP1) SAP SCM RDS for global ATP check SAP PSS RDS for bills of materials SAP SPP RDS Rapid data migration to SAP CRM & Billing for Utilities Sybase Mobile Sales RDS for SAP CRM (enhanced) SAP ERP RDS for operational reporting with SAP HANA TM SAP SRM RDS for self-service procurement (based on EhP1) SAP PLM RDS SAP SCM RDS for demand planning SAP TM RDS for domestic freight tendering SAP TM RDS for domestic transportation planning SAP SSF RDS for HCM SAP ERP Core HCM RDS for personnel admin. & org. mgmt RDS for Mobile Suite* ERP Core FI (Manufacturing) ERP Core FI (Trade) ERP Core FI (Services) CO-PA Accelerator w/ SAP HANA SAP Loans Mgmt for Banking RDS 2011 SAP AG. All rights reserved. Internal 33

2012 New RDS 포트폴리오 19 LoB, 15 Business Analytics, 9 HANA, 4 Mobility, 3 other, 1 Industry Q1 Q2 Q3 SAP RDS for customer segmentation with SAP HANA SAP Portfolio and Project Mgt RDS for IT Mgt SAP Transportation Mgt RDS for ocean carrier booking SAP RDS for sales pipeline analysis with SAP HANA SAP Event Mgt RDS for order tracking and exception Mgt GRC Access Control Accelerator with SAP HANA SAP Collaborative E-Care mgt RDS (focus Ind: HC - pilot) Time and Expense Mgt Heavy Equipment Dealer Business Network RDS Data Migration for SAP CRM* Accelerated e-recruiting Solvency II (Pillar 3) Sybase Mobile Sales RDS for SAP CRM (V3) SAP CRM RDS for the Insurance Agent Sentiment Anatomy Supply Chain Performance mgt SAP Real Estate Mgt RDS Total Landed Cost Analysis* SAP EWM RDS (V2) MSS ESS Share Point Demand Plan SAP Sales and Operations Planning RDS (update)* SAP SNC RDS for customer collaboration (V2) MSS ESS Upgrade Demand Plan Mobile Field Service Mngmt SAP SCM RDS for advanced production scheduling Webchannel Sales for ERP CRM RDS Update SAP Manufacturing Execution RDS for discrete MFG Task Based UI for Acc. Org. Banking, allowing AO for Deposits & Loans China Growth Plan: Localized ERP Finance Entry Offering SSF RDS for HCM (enhanced) BCM Upgrade RDS Treasury & Risk Mgmt Upgrade SAP ERP HCM RDS for personnel admin. & org. mgt (V2) RDS for Migration from ERP WM to EWM Self-Service Procurement SAP BusinessObjects Strategic Workforce Planning RDS Retail: SAP Planning for Retail Contract Mgt Hub (CLM-SRM) Rapid data migration to SAP Loan mgt Demand Side Mgt V1 EWM BL for Cross Industries SAP Real Estate mgt RDS Afaria Implementation RDS Incident Mgt SAP Deposits mgt RDS for trans. history with SAP HANA Sybase SUP 2.1 Implementation RDS (SUP & Gateway Implementation) SAP ERP Solutions for Subsidiaries in 2-tier SAP ERP RDS for op. reporting with SAP HANA (V2) SAP HANA becomes RDBMS for SAP BW (BW / RDBMS mig. to HANA) Enhanced RDS Pilot Collaborative E-Care Core SAP Bank Analyzer RDS for fin. reporting with SAP HANA* UI Renovation without Rewrite Retail: Shopper Insight - (CAR data model, Dashboards) HANA Accelerator for CO/GL Virtualization Packages of SBOP BI & EIM* Loans Mgt 2.0 HANA Accelerator for ML Controlling Master Data Quality with SAP MDG & SBOP IS* Consigned VMI EPM Reuse Project (Disclosure mgt & Financial Close) Mobile@Suite Wave 2 Government Interaction Center SAP BusinessObjects Asset Analytics RDS* SAP Receivables Mgt RDS for Dispute Resolution & Collections Mgt O2C - Consume-To-Cash V1 Rapid data migration to SAP Loans mgt for Banking Access Control 10.0 Accelerated Implementation RDS PPM Analytics P&L Planning for SAP ECC (BPC 10) HR Dashboarding and Root cause analysis* LoB Reselling Operation Headcount Planning* Value Realization with SSM Industry Reselling GRC GTS Accelerator - HANA O2C Offer-to-Cash Customer Behavior Analytics (CC) RDS for Real-Time Situational Analysis/Awareness RDS for Grid Analytics BA Reselling Solvency II (Pillar 3) B2B: Pre-delivered EDI Integration HANA Reselling CRM Analytics for HANA with SAP HANA Starter Kit for SAP NetWeaver Identity Mgt SRM SSP - Order Exchange with Crossgate integration Data Load from Legacy Applications into HANA Mobility Reselling Operational Sourcing/Tendering with Crossgate Integration Right Hemisphere-PLM scenario Other Reselling Sales & Operational Planning V2* Public Sector Planning (upgrade, former BAS solution) Social CRM with Streamworks *LE Reselling only 2011 SAP AG. All rights reserved. Internal 34

클라우드기반의혁신쇼룸 최신의있음 패키지가호스팅기반서비스되고 인터넷을통한접근가능 Shared Showroom 사전 Configured 된 ERP, CRM, SRM, Business Analytics, and Mobile 기반의통합된시스템랜드스케이프 산업별특화된패키지를포함 새로운사용자경험을포함. 해당언어별데모와오프라인레코딩을제공. Access to Innovation Showroom: BAiO.Showroom@sap.com 필요시개별클롞요청가능 향후 RDS 패키지도계획되어있음. 2011 SAP AG. All rights reserved. Internal 35

Rapid Deployment Solution for HANA CO-PA 솔루션형태 SAP HANA COPA 어플라이언스소프트웨어 HANA COPA 성능제안 HANA COPA solution BW on HANA + HANA COPA combo HANA 기반의 CO-PA Application CO-PA 데이타를 HANA 에 Replication 하여전체 PA 배부작업을수행하여실시간수익성분석정보제시 BOE 기반으로 Ad-Hoc 수익성분석을하거나, BW on HANA 에서바로활용..SAP CO-PA Assessment 작업에서 5 시간소요작업이 HANA CO-PA 에서 5 분소요. / 17 시간소요혹은 PA 배부작업불가 CASE 에서 HANA CO- PA 에서 15 분소요. SAP HANA HANA Studio 를포함한 Professional Real-Time Access to Transactional Data 2011 SAP AG. All rights reserved. Internal 36

Thank You! Contact information: 현덕훈 jm Business Transformation Group SAP Korea e duk.hoon.hyun@sap.com