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2. 1,. 1, (55.3%) (44.7%). 2.,,.,,,..,..,..,,,.,,.,,,,.,, (Sah & Loewenstein, 2014), (Dye, 2001; Gunderson, 1997; Healy & Palepu, 2001; Verrecchia, 2001; Güth et al., 1996, Dalley, 2007; Hall & Berenson, 1998).. (Cain et al., 2005, 2011; Loewenstein et al., 2011),.,.,.

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Factors affecting Disclosing conflicts of Interest on consultation: comparison with Role-oriented and Self-interest Groups Su-Bin Kim 1) Ji-Hye Kim 2) Kyong-Mee Chung 2) 1) The Graduate School of Education, Yonsei University 2) Dept. of Psychology, Yonsei University A conflict of interest (COI) places people in ethical dilemma when providing consultation in a field of business, medical/pharmaceutical industry, research etc. Disclosure is a commonly adopted strategy for the adverse effect of COI, but previous studies have reported inconsistent results. This investigated whether individual differences in pursuing self-interest influence differently on consultation behavior during voluntary- or no-disclosure of COI conditions. A total of 190 adults participated in an on-line experiment which consisted of two tasks. On the 1 st task, participants were divided into either a role-oriented group or a self-interest group depending on their consultation choice on the task. On the 2 nd task, participants were required to choose whether to disclose COI to his/her virtual partner and provided consultation to them. No group differences were found in frequency of choosing voluntary disclosure. For the role-oriented group, the voluntary disclosure group provided unbiased information to the virtual partners than the no disclosure group. However, no group difference between voluntary- and no-disclosure group in the self-interest group. Implications and limitations are further discussed. Key words : Conflicts of interest, Disclosure, Consultation, Moral behavior, Adults' Morality