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37 (2003). :., 12 1, (2005). :. :. / (1983).. : (2008). (KBS-TV) :., 22 6, (2006). :., 20, (1999). :. :. (2005). :. :. (2005). : MBC < 2580> CBS <60 Minutes>., 49(6), (2009). :., 23(1), (2008) ( ) ( ). :. (2007)., :., 15(3), (2006).. : (1995). :., 38(2),

38 (2009).., 5(1), (2010). / : '(MBC) '(BBC 2)., 54(3), (2007).. ( ) 2: ( ). :., (2007). YTN.,, &, 8, (2008). :. 100 ( ) ( ). :. (1999). < >., 19, (2006).. :. (2010).. : 21 (2008). :., 58, (2005). : (2008).. : (2009).. : 21 (2002).., 22, (2008)., :. :. (2005). : , 49 (2), (2001).. :. Bal, M. (1980). Narratology: introduction to the theory of narrative. Toronto: University of

39 Toronto Press.. (1999).. :. Berger, A. A. (1997). Narratives in popular culture, media, and everyday life. Thousand Oaks: Sage. Brennen, B. (2001). For the record: An oral history of Rochester, New York, newsworkers. N.Y.: Fordham University Press. Chatman, S. (1978). Story and discourse: narrative structure in fiction and film. Ithaca, N.Y.: Cornell University Press.; (2003).. :. Clandinin, D. J. & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. San Francisco, C. A. : Jossey-Bass. (2006).. :. Csilszentmihalyi, M (2003).Good business: Leadership, flow, and the making of meaning. NY:Viking. (2006).. : Dawkins, R. (1976). The selfish gene. Oxford University Press. (2006).. :. Delgadillo, Y. D., &. J. E. Escalas (2004). Narrative word-of-mouth communication: Exploring memory and attitude effects of consumer storytelling. Advances in Consumer Research, 31, Dhoest, A. (2007). Nostalgic memories: Qualitative reception analysis of Flemish TV fiction, Communications: The European Journal of Communication Research, 32, Edell, J. A. & Burke, M. C.(1987). The power of feelings in understanding advertising effects. Journal of Consumer Research, 14(December), Escalas, J. E. (1998). Advertising narratives: What are they and how do they work? In Stern, B. B. (ed). Representing consumers: Voices, vies and visions. NY: Routledge,

40 Esslin, M. (1982). Aristotle and advertisers: The television commercialconsidered as a form of drama. In H. Newcomb (ed). Television: The critical view. NY: Oxford University Press. Fulton, H. (2005). Narrative and media. Melbourne: Cambridge University Press Holbrook, M. B., & Hirshman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9 (September), Jameson, D. A. (2000). Telling the investment story: A narrative analysis of shareholder reports. The Journal of Business Communication, 37 (1), Kozloff, S. R. (1987). Narrative theory and television. In Robert Allen (ed.), Channels of discourse: television and contemporary criticism. Chapel Hill: The University of North Carolina. (1994) :. Lieblich, A., Tuva-Mashiach, R., & Zilber, T. (1998). Narrative research: Reading, analysis, and interpretation. Thousand Oaks: Sage Mulvey, M. S. & B. B. Stern (2004). The invisible narrator: Attributes and consumer attitudes. Advances in Consumer Research, 31, Niesbett, R. E. (2003). The geography of thought. Free Press. (2004).. : Panofsky, E. (1937). Studies in iconology: Humanistic themes in the art of the Renaissance. Westview Press. (2001).. :. Riessman, C. K. (1993). Narrative analysis. Thousand Oaks, CA: SAGE. (2005).. :. Shkedi, A. (2004). Narrative survey: A methodology for studying multiple populations. Narrative Inquiry, 14(1), Smith, J. W. (2007). Adverstories. Marketing Management, 16 (1), 48. Stam, R., Burgoyne, R., & Flitterman-Lewis, S. (1992). New vocabularies in film semiotics:

41 Structuralism, post-structuralism and beyond. New York: Routledge. 5 (2003).. :. Stern, B. B., C. J. Thompson, & E. J. Arnould (1998). Narrative analysis of a marketing relationship: The consumer's perspective. Psychology & Marketing, 15 (3), Williams, R. (1977). Marxism and literature. New York: Oxford University Press. (1982).. :. Yoon, T. (2010). Shinmyoung, the key concept of Korean communication theory. China Media Research, 6(3),

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DBPIA-NURIMEDIA 韓國言論學報, 60(2) 2016.4. 338~365쪽 338 종편채널의 북한이미지 생산방식 : 일상 으로의 전환, 이념적 정향의 고수 * 1)2)3) 방희경** (서강대학교 언론문화연구소 선임연구원) 이경미*** (서강대학교 신문방송학과 석사) 이 연구는 종편채널의 통일논의 탈북민 출연 오락프로그램이 생산하는 북한이미지와 그 이미지 생산 방식을 검토한다.