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1 2009 OECD,. 2009 10,,,,,. DB.,,,,.,,, SMS 11.,. OECD

2.,.,,,,.. (OECD ),,,..,.,,. 2010 11

3 1 15 1 23 1 23 2 24 3 25 2 27 1 OECD 27 1. 27 2. 33 2 Merrill Lynch 35 1. 35 2. 35 3. 37 3 37 1. 37 2. 39 3. 45 4 Ofcom 46 1. 46

4 2. 46 3. 48 4. 49 5. 50 5 50 3 53 1 53 1. 53 2. 53 2 55 1. 55 2. 56 3. 62 3 70 1. 70 2. PPP (OECD ) 71 4 74 1. 75 2. Korea Index Basket 77 3. Korea Index Basket 81 4. 84 5 85 1. vs. 85 2. 86 4 95

5 1. 95 2. 99 3. 102 4. 104 5. 108 6. 111 7. 114 8. 116 9. 120 10. 127 11. 132 5 139 1. 139 2. Basket 141 3. 143 4. 143 6 149 1 149 1. SK 150 2. 153 3. 165 2 170 1. 170 2. 173 3. 180

6 7 182 184 1: (Purchasing Power Parities; PPPs) 186 2: 201 3: 205 4: 209

7 2 1 ( ) 27 2 2 28 2 3 29 2 4 29 2 5 30 2 6 30 2 7 31 2 8 Teligen 33 2 9 (2010 2 ) 36 2 10 37 2 11 38 2 12 (2010 3, ) 39 2 13 47 2 14 49 3 1 53 3 2 54 3 3 1 55 3 4 55 3 5 56 3 6 57 3 7 58

8 3 8 59 3 9 10 60 3 10 OECD 61 3 11 () 62 3 12 63 3 13 63 3 14 64 3 15 65 3 16 65 3 17 66 3 18 66 3 19 67 3 20 68 3 21 68 3 22 70 3 23 72 3 24 OECD PPP 73 3 25 (OECD 09. 8 ) 74 3 26 07 09 OECD 75 3 27 11 13 OECD 76 3 28 77 3 29 77 3 30 78 3 31 80 3 32 80 3 33 7 81

9 3 34 82 3 35 82 3 36 82 3 37 SMS 82 3 38 83 3 39 84 3 40 () 88 3 41 ( ) 88 3 42 90 3 43 ( 10. 7 ) 92 3 44 ( ) 93 4 1 Max Flat : (VAT ) 96 4 2 Combi Flat : ( ) + + (VAT ) 97 4 3 Relax : (VAT ) 97 4 4 Combi Relax : + SMS+ (VAT ) 98 4 5 Option(VAT ) 98 4 6 T-Mobile (VAT ) 99 4 7 Verizon (VAT ) 100 4 8 Verizon (VAT ) 101 4 9 Verizon Daily Access 101 4 10 Verizon Monthly Plan 102 4 11 TeliaSonera 103 4 12 TeliaSonera 103 4 13 Movistar (VAT ) 105 4 14 Movistar (VAT ) 106

10 4 15 Movistar (VAT ) 107 4 16 Movistar (VAT ) 107 4 17 Pay Monthly(VAT ) 109 4 18 T-Mobile SIM card only (VAT ) 110 4 19 T-Mobile (VAT ) 111 4 20 TIM (VAT ) 112 4 21 TIM (VAT ) 112 4 22 TIM Option ( VAT ) 113 4 23 TIM (VAT ) 114 4 24 TIM (VAT ) 114 4 25 NTT DoCoMo Basic Plan(VAT ) 115 4 26 NTT DoCoMo Value Plan(VAT ) 115 4 27 NTT DoCoMo (VAT ) 116 4 28 Rogers 117 4 29 Rogers Student 117 4 30 Rogers : 118 4 31 Rogers : 119 4 32 Rogers : 119 4 33 Rogers Option : SMS Pack 120 4 34 Orange Initial (VAT ) 121 4 35 Orange SMART (VAT ) 121 4 36 Orange M6 (VAT ) 122 4 37 Orange Origami zen (VAT ) 122 4 38 Orange Origami star : 2 (VAT ) 123

11 4 39 Orange Origami star :, SMS (VAT ) 124 4 40 Orange Origami star : SMS (VAT ) 124 4 41 Orange Origami first : 2 (VAT ) 125 4 42 Orange Ajustable pro : 8 18 (VAT ) 125 4 43 Orange Mobicarte(VAT ) 126 4 44 Orange (VAT ) 126 4 45 Telstra : Casual Plan 128 4 46 Telstra : Mobile Member Plan 128 4 47 Telstra : Mobile Phone Plan 129 4 48 Telstra : Ultimate II Plus 129 4 49 Telstra : Next G Cap Plan 130 4 50 Telstra : Plus Plans 131 4 51 Telstra 131 4 52 SK (VAT ) 132 4 53 SK : (VAT ) 133 4 54 SK (VAT ) 133 4 55 SK (VAT ) 134 4 56 SK II, (VAT ) 134 4 57 SK (VAT ) 135 4 58 SK TTL (VAT ) 135 4 59 TTL (VAT ) 136

12 4 60 SK (VAT ) 136 4 61 SK : 65 (VAT ) 137 4 62 SK 137 4 63 SK 137 4 64 3, 138 4 65 SK (VAT ) 138 5 1 Basket 139 5 2 Basket 139 5 3 10 140 5 4 PPP 140 5 5 141 5 6 (Median) 141 5 7 10 ( ) 142 5 8 142 5 9 10 142 5 10 CapEx ( 09) 145 5 11 OECD 3G 146 6 1 SK 151 6 2 SK 152 6 3 SK 153 6 4 NTT DoCoMo Pake-hodai double 157 6 5 NTT DoCoMo 159 6 6 T-Mobile Pay Monthly Plan( ) 160 6 7 T-Mobile 161 6 8 T-Mobile Euro Internet Boosters 161

13 6 9 T-Mobile Mobile Broadband 162 6 10 Verizon 163 6 11 Verizon Mobile Broadband,,,, 163 6 12 Verizon Mobile Broadband, 164 6 13 Verizon Mobile Broadband 3G USB 164 6 14 Verizon Mobile Broadband 164 6 15 Verizon Tethering 165 6 16 172 6 17 EU 173 6 18 EU (VAT ) 176 6 19 EU (VAT ) 176 6 20 177 6 21 APEC 178

14 2 1 32 2 2 ( ) 40 2 3 ( ) 40 2 4 ( ) 41 3 1 : 59 3 2 ( ) 69 3 3 IEA (kwh) 72 3 4 PPP (OECD, 09. 8 ) 74 3 5 Basket 79 3 6 Basket 81 6 1 Mail Tsukai-hodai 154 6 2 I-mode Worry-free Packet Flat-rate Service 155 6 3 156 6 4 Worry-free Packet Flat-rate Service 157 6 5 NTT DoCoMo 158

15 1. OECD,. ( ),,. 2..,,. SMS. SMS,, ( ; )..,

16.,. 10. 10,,,,,,,,,. OECD. OECD OECD., IT,,,,, ( ). (GDP), ( GDP), ( ), (, ), (HHI: Herfindahl-Hirschman index), ( ), ( ), IT (ITU IDI, EIU IT ) 10. 1.... Basket 5. Basket. 5 Basket,.

17 Basket (Mean). Basket, 10. 35 SK. (Mean) 50%. (), SMS. 220 (3),, 1 5. 1 Basket 1 1 2 3 4 5 5 ( ) 52 82 130 220 463 690 922 SMS( ) 143 188 199 220 215 187 167. SK. Basket SMS, (duration), SMS. (, ) 5 vs. 5. OECD 7 vs. 3. 98%

18,.. ( ), ( ).,,.,. 2 OECD 1 ( 2 ) (3 ), (, ) Communications Outlook 8 : D/B : 1 10. 7 10. 8

19 PPP PPP.,, ( ), ( ). PPP ( ) GDP. 3. 3 PPP 3, 2 (: ). PPP 3 5, 11 1 2. Basket(1 5 ) PPP 5, 1 2. 3 Basket 1 2 3 4 5 82 130 220 463 690 SMS 188 199 220 215 187 PPP 5 4 3 4 5 2 1 2 2 2

20 10 3 PPP 72.9%, 46.7%. PPP 68.6% 87.8%, 44.7% 55.5% Basket(1 5 ) PPP 65.5% 80.6%, 43.4% 51.6%. 4 10 1 1 2 3 4 5 5 PPP 65.5% 69.4% 68.6% 72.9% 87.8% 87.0% 80.6% 43.4% 45.3% 44.7% 46.7% 55.5% 55.5% 51.6% PPP,. Basket Basket Basket, 10. Basket, ( Basket, ). ( ),

21.. 4.,,.,.,.,,.,..,, 1 4 PPP 29.4% 47.7%. 10 OECD 23.,.

22. OECD, Ofcom..,..,.

1 23 1 1 2010 2 142,444, 1) 6.05%., 2004 59.4% 2009 71.9%,.., e, e,,. 20%,,,,,.,. OECD,,. OECD,, 1) 2

24. OECD., OECD,. OECD,. 2009 OECD,. 2 Korea Index.,,. OECD,,.

1 25.., 3G..,., 1,... OECD, DB. 3 2 OECD, Merrill Lynch, Ofcom

26. 3. 4.. 5 3 4 Korea Index. 6 7.

2 27 2 1 OECD 1. OECD. 2) OECD T-Basket. 2010 2009 6 T-Basket. SMS 2 1 ( ) ( 06 09) : OECD(2010) SMS( ) MMS( ) 30 calls 30 (50 ) 100 100 calls 100 (188 ) 140 300 calls 300 (569 ) 225 900 calls 900 (1,787 ) 350 40 calls 40 (75 ) 60 400 8 (15 ) 400 30 (44 ) 33 0.67 65 (114 ) 50 0.67 140 (246 ) 55 1 2).

28 3 4, SMS, MMS. ( ). ( ) ML, ML, MM, MM, 3),. SMS, 20062009 65%: 35%. 2 2 SMS ML ML MM MM 30 calls 11.2% 4.8% 55.0% 25.0% 4.0% 53.0% 47.0% 100 calls 11.9% 5.1% 52.0% 28.0% 3.0% 51.0% 49.0% 300 calls 9.8% 4.2% 46.0% 37.0% 3.0% 50.0% 50.0% 900 calls 9.8% 4.2% 55.0% 28.0% 3.0% 50.0% 50.0% 40 calls 9.8% 4.2% 64.0% 18.0% 4.0% 53.0% 47.0% 400 5.6% 2.4% 55.0% 25.0% 12.0% 50.0% 50.0% : TB Mobile 1002 peak, off-peak,, SMS peak off-peak. 2 3. peak, off-peak 3) ML: (Mobile) (Land), MM:, MM:

2 29 /. 2 3 SMS peak off-peak peak off-peak 30 calls 46.0% 29.0% 25.0% 66.0% 34.0% 100 calls 51.0% 26.0% 23.0% 66.0% 34.0% 300 calls 49.0% 32.0% 19.0% 66.0% 34.0% 900 calls 49.0% 32.0% 19.0% 66.0% 34.0% 40 calls 46.0% 29.0% 25.0% 66.0% 34.0% 400 46.0% 29.0% 25.0% 66.0% 34.0% : TB Mobile 1002 (call duration). 2 4. 2 4 (: ) ML/ MM MM 30 calls 2 1.6 1.7 0.9 100 calls 2.1 1.9 1.8 1.0 300 calls 2 2 1.8 1.0 900 calls 1.9 2.1 1.9 1.1 40 calls 1.9 1.9 2 0.9 400 1.6 2.2 1.6 1.1 : (minutes). 1.5 1 30 : TB Mobile 1002 OECD.

30., 75, 1, 20, 60. 1 75, 20 4 80. 60 2 120. 20 75 5, 60 45. ( 1)/2. 2 5 ( ) (), N, (P) 0 (N 1). 60 1 0 59. (uniform) (N 1)/2. 2 6 60 (75 /60 ) = 2 = 120 75 + (60 1)/2 = 75 + 29.5 = 104.5 15.5 20 (75 /20 ) = 4 = 80 75 + (20 1)/2 = 75 + 9.5 = 84.5 +4.5 1 (75 /1 ) = 75 = 75 75 + (1 1)/2 = 75 + 0 = 75

2 31 OECD 2 2. 1 0.1 0.45 OECD. 60 1 0 59., (Selective discount plans). 1 10.... 2 7 V: N: D:, D = 100% A: (A) 2

32 1. 2 1 Principle of selective discount call volumes 100% 90% 80% Percentage of all minutes going to nominated numbers 70% 60% 50% 40% 30% 20% 60 minutes/month 200 minutes/month 600 minutes/month 1660 minutes/month 10% 0% 1 2 3 4 5 6 7 8 9 10 Nominated numbers : OECD(2010), p.7.. SMS A..,.

2 33. 3.,., (most restricted minutes allowance), (least restricted minutes allowance),, (value allowance).. MM. OECD Teligen DB. Teligen DB OECD 30 1, 2. 2 8 Teligen 50% 2G 3G : Teligen(2009) 2. OECD.,

34.,. OECD SMS,. 4), OECD,. 5) OECD.., /.,., SMS. OECD 30 4) SMS SMS SMS ( ). 5).

2 35,. 2 Merrill Lynch 6) 1., (RPM: Revenue per minute). (ARPU: Average revenue per user) (MOU: Minutes of use). 2. 2010 2 PPP 0.11 OECD 0.10. 300 OECD (RPP: Receiving party pays). 6) 50.

36 2 9 (2010 2 ) (USD) PPP(USD) RPM RPM MOU( ) 0.12 17 0.09 11 231 0.10 11 0.08 10 189 0.15 22 0.12 21 147 0.10 11 0.08 9 388 0.12 17 0.15 22 147 0.17 24 0.10 16 162 0.10 11 0.07 4 227 0.13 20 0.11 17 235 0.11 14 0.09 14 126 0.09 6 0.08 7 187 0.09 6 0.11 18 182 0.12 17 0.10 15 148 0.21 26 0.15 23 140 0.09 6 0.11 19 300 0.05 2 0.07 5 185 0.18 25 0.15 25 144 0.09 6 0.08 6 160 0.14 21 0.08 8 250 0.07 4 0.09 13 139 0.11 14 0.11 20 132 0.16 23 0.15 24 153 0.08 5 0.06 2 248 0.28 27 0.17 26 119 0.06 3 0.07 3 212 0.09 6 0.09 12 193 0.04 1 0.04 1 812 0.12 0.10 214 : 1) OECD,,, N/A 2) MOU 20% 3) PPP CPL(Comparative price levels) 2009 8 : Merrill Lynch(2010b)

2 37 3. RPM RPM ARPU MOU. ARPU,. (CPP: Calling party pays),. 5%, 1), 2) 50%. MOU RPM 15%. 3 1.. OECD. 2 10. 2 10 ( / ) ( / ) (/ ) 44 7( 3 ) 0 99 355( 140 ) 16,000 246 620( 235 ) : (2010)

38 2010 2008,,. OECD. i-mode (, ), (SMS). SMS. ( ) 5,,. OECD., 16,000,..,,,,,,, 2010 3. 2 11. 2 11 5% 11.625% 17.5% 19.6% 19% 25% 10% : (2010), p.2.

2 39 2010 3. 2 12 (2010 3, ) () ( ) () () ( ) (: ) ( ) (2010 3 ) 93.27 141.27 125.30 12.85 0.0824 (2010) 114.98 173.84 125.43 134.52 12.30 0.149 (2009 3 ) 98.31 140.68 130.52 11.84 0.0712 : 1),, IMF Representative Exchange Rates for Selected Currencies for March 2010 2) OECD PPP : (2010), p.2.,.,,,. 7). 2.,.. 7) 19.

40 2 2 ( ) : (2010), p.16.,. 2 3 ( ) : (2010), p.16..

2 41 2 4 ( ) : (2010), p.16. 1 ( ) (NTT ) (Verizon) S, i-mode 315. 50% (, ) M,, i-mode L,, i-mode Nationwide Talk Family SharePlan 700 1 Nationwide Talk & Family Family SharePlan 700 1 Nationwide Talk Family SharePlan 700 1 NationwideTalk & Text Family SharePlan 700 Unlimited Data & Web with Mobile Email 1 Nationwide Talk Family SharePlan 700 1

42 ( ) (Vodafone) (Orange France) (T-Mobile) (Telia Sonera) (SK ) Anytime( 100, SMS 500 ) Anytime( 100, SMS 500 ) Anytime( 300, SMS ) Mobile Internet and email Pack( ) Initial Origami star 1 Origami zen 2 Origami star 3 Relax60 Relax60, Messaging M, Data5 Relax240, Messaging L, Web n walk HandyFlat Telia Mobil Prata på Telia Mobil Max 25 + Mobilsurf Bas Telia Mobil Prata på Telia Mobil Max 25, Mobilsurf Extra+ Telia Mobil Prata på Standard, Standard, Message Lite, Data35, 35, Message Lite, 190, : 1) 2) : (2010), p.18.

2 43 2.. ( ) (NTT DoCoMo) (Verizon) (Vodafone) (Orange rance) (T-Mobile) (TeliaSonera) (SK Telecom) M ( MAX50 ) NationwideTalk Family SharePlan700 1 Anytime ( 300, SMS, 15 ), (2008) FCC, 14th Annual CMRS Competition Report Ofcom, The Communications Market 2009 Origami Star 2h ARCEP, Annual Report 2008 Relax 60 Bundesnetzagentur, Annual Report 2008 Telia Mobil Prata på SIKA, Televerksamhet 2008 35, SK Telecom, Annual Report 2009 : : (2010), p.21.. 1,,,.

44 :, 1/2 : (2010), p.20. 3 PPP : (2010), p.19.

2 45 : (2010), p.19. : (2010), p.19. 3.., OECD.

46,..., 7 7.,. 4 Ofcom 1. Ofcom 2006,,,, ( ). 2008 2009 2. 2. Ofcom 5, (,,, TV).

2 47 2 13 1 2 3 4 5 TV. ( ), (,, ), (,, ).. OECD 30.. Ofcom. 6.,, DVRs.. 3.. 6 917, 2,537, 243, TV 284, 579. OECD PPP 2008 10 2009 10.

48 Ofcom ( ). 3..,., TV 2,.. ( )...,., Hutchison 3G,. SIM-only.

2 49. 2Mbit/s, 4Mbit/s, 8Mbit/s,. 25Mbit/s Superfast 10Mbit/s.. TV TV,,,. TV 6, 270. NFL TV (separate add-on). 4.. 2 14 1 2 60, 60 1 3 550, 550 1 4 SMS /MMS 1 300 300 30 30MB 2 180 180 160 4 3 180 180 70 2 4 60 60 65 2 1 1 2

50 5 SMS /MMS 1 400 400 80 30MB(100 ) 2 200 200 20 1 1 5. Ofcom,,.,. 3 Ofcom.. 5..,. 2G, 3G GSM, CDMA.

2 51 GSM SIM, CDMA SIM.,. EU-15,,,, EU,,.,,,. (2010),.,, 1 GDP,, CAPEX.,,.. OECD.,,..,

52,,. (SMS, MMS),..,, PPP. PPP. PPP...

3 53 3 1 1. 3 1 OECD Communications Outlook OECD Broadband Portal Merrill Lynch Ofcom,,,, ( ),,,, 2. OECD., Ofcom.

54 2/3., SMS, MMS,,,.. 3 2 OECD ITU,, SMS, MMS (),, SMS,,, SMS SMS. SMS, SMS. 2.1 1 5.7 SMS., Mobile broadband (3G, 3.5G, WiMax, Wi-Fi),,, App. store. 5,. 1

3 55 8%. 3 3 1 8% 33% 3% 10% 17% : OECD(2009) SMS,. 2 1. 3 4 OECD Communications Outlook 30 8) OECD Broadband Portal 30 Merrill Lynch 21 29,,,,,, Ofcom,,,,, ( ) 8) 2010 1 11 31 OECD OECD

56 2.., GDP,.,, OECD 30., OECD OECD,. OECD OECD 2.. 1 : OECD 1 OECD.,,, GDP,,.. 3 5 GDP GDP GDP ( ).

3 57 HHI, : ( SIM Card ), (SIM Card )., (Factor Analysis).,.. 3 6 GDP POP HHI / GDP/Capita Density Rotated Component Matrixa Component 1 2 3 4.952.946.671.900.821.861.859.541.944

58 3 7 1 GDP,, 2, HHI 3 GDP, 4 : 1) 1 : GDP 2) 2 : 3) 3 : 4. (cluster analysis), ( ). Ward ( ),. 4 8. 7,, 4, 3 7 4,,, 4 8.., OECD,,...

3 59 3 8 GDP GDP HHI 11 25 9 19 1 22 4 0.02 0.53 0.01 0.03 0.01 0.57 0.09 15.5 5.9 6.3 99.8 1.5 1.3 3 1 :. 2 : OECD IT,,,.,, IT,

60,.,,.. 3 9 10 GDP GDP GDP ( ) HHI* IT ITU IDI EIU IT / IT, R&D,, 10 : 1) Herfindahl-Hirschman Index( ), HHI 10,000 100 1% HHI 100 3 50%, 30%, 20% HHI 3,800(= 50 2 + 30 2 + 20 2 ) 2) ( 3 4 ) OECD.

3 61 3 10 OECD GDP (mus$) ( ) GDP (US$) (km 2 ) HHI IDI IT DEU 0 FRA 0 JPN 0 AUS 1 CAN 1 ESP 1 GBR 1 ITA 1 SWE 1 USA 1 AUT 2 NLD 2 BEL 3 CHE 3 KOR 3 POL 3 DNK 4 FIN 4 GRC 4 NOR 4 CZE 5 TUR 5 HUN 6 IRL 6 ISL 6 LUX 6 MEX 6 NZL 6 PRT 7 SVK 8,,,,,,,,, 10, 1

62 10,,. 3 11 () 2 1 ( + 10) 2 2 ( + 13),,,,,,,,,,, 1 2 9 ( ) IT. 2.,. 3.. 2009 1 826 132%, 2006 100%. 56% 56%. 2009 ARPU 15.06, MOU 105, RPM 0.11. T-Mobile 1 Vodafone,

3 63 E-Plus O2. 3 12 2002 2003 2004 2005 2006 2007 2008 2009 T-Mobile 41.6% 40.6% 38.5% 37.3% 36.6% 37.0% 36.5% 36.2% D2(Vodafone) 38.4% 38.1% 37.8% 36.8% 35.7% 34.9% 33.7% 32.0% E-Plus 12.3% 12.7% 13.3% 13.6% 14.8% 15.2% 16.6% 17.5% O2 7.7% 8.6% 10.4% 12.3% 12.9% 12.8% 13.2% 14.3%. 2009 93.0%, 1,562, 2 8,565. 5,485 19.2%. MOU 826 ARPU 50.8. 1 Verizon Wireless 34.2%, 31.9%. 2 AT&T 31.1% 29.3% HHI 2,561, 3 13 2002 2003 2004 2005 2006 2007 2008 2009 Verizon Wireless 23.0% 23.7% 24.1% 24.7% 25.3% 25.7% 31.5% 31.7% AT&T 30.3% 29.0% 27.0% 26.0% 26.2% 27.4% 28.5% 29.7% Sprint 18.3% 18.1% 18.0% 17.8% 17.9% 16.0% 13.6% 11.6% T-Mobile USA 7.0% 8.3% 9.5% 10.4% 10.7% 11.2% 12.1% 11.7% Leap 1.1% 0.9% 0.9% 0.8% 1.0% 1.1% 1.4% 1.8% MetroPCS 0.4% 0.6% 0.8% 0.9% 1.3% 1.6% 2.0% 2.3% Others 20.0% 19.4% 19.8% 19.3% 17.6% 17.0% 10.9% 11.2%

64. 2 2, Verizon Wireless AT&T Sprint Nextel T-Mobile USA 3 4.. 2009 1,225 131%, 2004 100%. 35% 56%. 2009 ARPU 201, MOU 207, RPM 0.76. Telia 1 Tele 2, Telenor 3(Hutchson). 3 14 2002 2003 2004 2005 2006 2007 2008 2009 Telia 46.1% 45.6% 45.6% 45.5% 48.4% 46.2% 46.7% 46.3% Tele 2 37.5% 37.9% 35.9% 35.6% 28.9% 29.8% 29.4% 29.1% Telenor 16.4% 16.3% 16.4% 15.7% 17.6% 17.8% 16.6% 16.1% 3 N/A 0.1% 2.1% 3.1% 5.1% 6.1% 7.2% 8.5%. 2003 100%. 2009 170, 5,418. 61%. MOU 152, ARPU 26.51. Telefonica Movistar 46%, 43.4% 1, Vodafone, Orange, Xfera. 1.

3 65 3 15 2002 2003 2004 2005 2006 2007 2008 2009 Movistar 54.9% 52.4% 48.5% 46.1% 45.6% 45.5% 44.8% 43.4% Vodafone 25.8% 25.8% 27.9% 30.0% 30.7% 31.5% 31.4% 31.2% Orange 19.3% 21.8% 23.7% 23.9% 23.6% 22.1% 21.6% 21.9% Xfera N/A N/A N/A N/A 0.1% 0.9% 1.8% 2.8%. 2009 129.2%, 2004 100%. 2009 184, 7,984, 59.4%. MOU 193 ARPU 21.4. 4 3 T-Mobile 2009 4 Orange 1. T-Mobile 37.2%, 42.0%, HHI 08 2,250 2009 2,931. 3 16 2002 2003 2004 2005 2006 2007 2008 2009 Vodafone 26.0% 25.6% 24.6% 24.1% 24.0% 24.9% 25.0% 23.9% O2 23.5% 23.9% 22.9% 23.6% 25.0% 24.8% 25.4% 26.7% Orange 26.1% 25.0% 22.9% 21.9% 21.7% 21.1% 20.9% N/A T-Mobile (One2One) 24.4% 25.0% 25.3% 25.3% 23.9% 23.4% 21.9% 42.0% 3 (Hutchison) N/A 0.4% 4.3% 5.1% 5.5% 5.8% 6.8% 7.4%. 2004 100% 2009 147% 2008

66 151%. 211, 2008 3.4% 2007. 8,830, 87%. MOU 135 ARPU 19.72. TIM 38.5%, 35% 1 OPI Vodafone, Wind 3. 2008 1, 2 2%. 3 17 2002 2003 2004 2005 2006 2007 2008 2009 TIM 47.7% 46.0% 41.8% 40.0% 40.4% 40.7% 35.0% 35.0% Vodafone 35.9% 36.4% 35.3% 33.2% 32.6% 33.2% 33.8% 33.8% Wind 16.4% 16.9% 18.5% 19.2% 18.3% 18.7% 20.8% 20.8% 3 N/A 0.6% 4.5% 7.6% 8.8% 9.6% 10.3% 10.3%. 1) 2009 1 1,280 88%,. 1%. 2009 3 18 2003 2004 2005 2006 2007 2008 2009 NTT DoCoMo 53.6% 53.1% 53.2% 52.3% 50.6% 49.6% 49.1% KDDI (au) 18.7% 20.8% 22.8% 25.8% 27.8% 28.0% 27.8% Softbank Mobile 17.3% 16.9% 16.0% 15.5% 16.8% 18.3% 19.2% WILLCOM (PHS) 3.4% 3.3% 3.9% 4.4% 4.4% 4.2% 3.8%

3 67 ARPU 5,187, MOU 147, RPM 20.44. NTT DoCoMo 1 KDDI au, Softbank Mobile WILLCOM(PHS).. 2009 68.6%. 2009 155 (CAD), 2,306. 467 20.3%. MOU 434 ARPU 58.4(CAD). 1 Rogers Wireless 40.4%, 36.8%, HHI 3,100. 3 19 2002 2003 2004 2005 2006 2007 2008 2009 BellMobility 32.6% 32.9% 32.9% 32.6% 32.5% 31.5% 30.6% 30.3% RogersWireless 38.2% 37.5% 36.8% 36.6% 36.4% 36.6% 36.8% 37.0% Telus Mobility 25.0% 25.5% 26.3% 26.8% 27.1% 27.8% 28.4% 28.5% MTS 2.0% 1.9% 1.9% 1.9% 1.9% 2.0% 2.0% 2.0% Other Bell Affiliates 2.2% 2.2% 2.1% 2.1% 2.1% 2.1% 2.2% 2.2% New entrants N/A N/A N/A N/A N/A N/A N/A 0.1%. 2009 96.4% 2011 100%. 2009 233, 6,048, 33%. MOU 242 ARPU 33.35. 1 Orange

68 42.7%, 43.5%. 2004 MVNO, MVNO. 3 20 2002 2003 2004 2005 2006 2007 2008 2009 Orange 49.8% 48.8% 47.9% 46.7% 45.2% 44.2% 43.5% 43.5% SFR 35.1% 35.3% 35.7% 35.8% 34.2% 34.2% 33.7% 33.7% Bouygues 15.1% 15.9% 16.5% 16.9% 16.9% 16.9% 17.1% 17.1% Orange s MVNOs N/A N/A N/A 0.4% 1.6% 2.6% 3.2% 3.9% SFR s MVNOs N/A N/A N/A 0.2% 1.4% 2.2% 1.7% 1.8%. 2009 116.7% 2007 100%. 2009 165 (AUD), 2,554, 1,290 50.5%. MOU 221 ARPU 49.47(AUD). 1 Telstra 43.5%, 41.1% HHI 3,450. 3 21 2002 2003 2004 2005 2006 2007 2008 2009 Telstra 45.7% 45.2% 44.7% 44.3% 43.5% 42.7% 41.1% 41.1% Optus 34.0% 34.8% 34.7% 32.5% 32.7% 32.1% 32.4% 33.0% Vodafone 18.4% 17.3% 15.7% 17.8% 17.7% 17.9% 17.9% 25.9% Hutchison 2.0% 2.7% 4.9% 5.3% 6.1% 7.2% 8.6% N/A

3 69. 1984, 1996 4 2, 1997 3 PCS 5, 19992002 M&A 2002 SK, KTF, LG MNO 3. 2008 9 SK ( SK ), 2009 6 1 KT KTF, 2010 1 1 LG, LG, LG 3 (LG U+). 3 MNO KT LGT 3 6. 3 2 ( ) : 2009 4,794. 9) 2004 2007 W-CDMA 2002 3,000 5%. 19951999 9) 2010 9 5,000.

70 94.4%, 2002 5.8%. SK 1, 2005 SK 50 51%. 3 22 (: %) 2002 2003 2004 2005 2006 2007 2008 2009 SK 53.2 54.5 51.3 50.9 50.4 50.5 50.5 50.6 KT 31.9 31.1 32.0 31.9 31.9 31.3 31.1 30.9 LG 14.8 14.1 15.9 16.2 16.6 17.2 17.4 17.7 0.3 0.7 1.0 1.1 1.1 1.0 0.7 : Merrill Lynch(2010) 2009, 98.3% 3%. MOU 309, ARPU 39,222, RPM 103.24. 3 PPP. 1. (exchange rate),,. ( )

3 71.., ( ). TV.,. 2. PPP (OECD ) PPP GDP 1980 OECD. 10), 3,000 PPP(Purchasing Power Parities). PPP, 1 $1, 800 $1 = 800 PPP. PPP ( ).. PPP GDP.,. OECD IEA 10) PPP 1

72 (IEA, 2009). (), 50%,, 50%., PPP. 3 3 IEA (kwh) 0.089 0.114 21.9% PPP 0.131 PPP 0.114 PPP 14.9% 21.9%, PPP. PPP (14.9%) 0.076( ), (). 3 23 10. 1 5 ( 05 09) 3 ( 07 09) 1 ( 09) KRW 1,156.50 1,057.28 1,102.25 1,277.25 EUR 0.72 0.75 0.71 0.72 USD 1.00 1.00 1.00 1.00

3 73 10. 1 5 ( 05 09) 3 ( 07 09) 1 ( 09) SEK 7.35 7.17 7.00 7.65 EUR 0.72 0.75 0.71 0.72 GBP 0.62 0.56 0.56 0.64 EUR 0.72 0.75 0.71 0.72 JPY 89.86 108.25 104.92 93.59 CAD 1.07 1.13 1.09 1.14 EUR 0.72 0.75 0.71 0.72 AUD 1.12 1.26 1.22 1.28 3 24 OECD PPP 2005 2006 2007 2008 KRW 879 869 863 870 EUR 0.90 0.89 0.88 0.87 USD 1.00 1.00 1.00 1.00 SEK 9.60 9.48 9.23 9.22 EUR 0.79 0.79 0.80 0.80 GBP 0.65 0.65 0.66 0.67 EUR 0.91 0.90 0.89 0.88 JPY 143 139 135 131 CAD 1.26 1.24 1.23 1.21 EUR 0.94 0.94 0.93 0.93 AUD 1.46 1.46 1.47 1.48 Korea Index PPP,. PPP 09, PPP 09 OECD PPP().

74 3 4 PPP (OECD, 09. 8 ) : 1) 1 GDP, ( = PPP ) 2) PPP 1, 1 GDP PPP, PPP 3) PPP. (1 = 5.2 = 1,222 ), PPP 58.0% ( 1.41 PPP vs. 0.59 PPP) 3 25 (OECD 09. 8 ) (1 ) PPP(1PPP ) 5.2 8.8 69.2% 1,222 868 29.0% 4 ( ).,

3 75. 1. OECD Communications Outlook 2007 2009 Basket Low, Medium High 3 SMS MMS. 780 ( 65 ) Medium Low Medium 1/2, High Medium 2. SMS MMS. 3 26 07 09 OECD Low Medium High 360 780 1,680 44 114 246 SMS 396 600 660 MMS 8 8 12 OECD 2011 2013 Communications Outlook 2010 3. Basket, Basket, 07 09. SMS MMS. Basket 4 100, 0.3, 3 9. 9 Basket., Basket Basket. SMS.

76 3 27 11 13 OECD 30 Call 100 Call 300 Call 900 Call 40 400 30 100 300 900 40 8 50 188 569 1,787 75 15 SMS 100 140 225 350 60 400 OECD Basket. OECD. Basket 1/2 2, 0.339. 900 Call Basket, Basket ( ). SMS. 2009 Basket Light Medium Heavy 3. SMS. Medium, Light Heavy 2007 2009 OECD Low High. Light Heavy OECD Low High., Light, Medium, Heavy. Light, Medium, Heavy.

3 77 3 28 Light Medium Heavy ( ) 44 95 246 7 385 770 16,000(1.95MB) : 1) 1 128 2) Heavy Basket., Light Heavy 07 09 OECD Low High..,. 3 29 OECD ( ) ( ) ( ) OECD ( ) 2. Korea Index Basket, SMS

78, (), (ML( ) MM MM), SMS ( )., 2010 35 SK., 11), OECD Basket Basket. SMS SMS. 3 30 OECD Korea Index SMS ( ) ( ) SMS Medium, Light/Heavy OECD N/A SMS 5.. (Mean) 12) (Median) 13) ( 11) 12) (= ). 13) 50% (= 2).

3 79 ). 50% ( ), 50% ( ) 5. 3 5 Basket OECD Basket.. (σ),. (). 50%. Basket () SMS Basket

80. SMS, SMS., (Mean) 5 3 31. SK IR 200 10% M2M. 3 31 1 2 3 4 5 ( ) 82 130 220 463 690 SMS ( ) 188 199 220 215 187 (Median) 5 3 33, 3 337 50%. 3 32 1 2 3 4 5 ( ) 112 184 337 567 797 220 SMS ( ) 204 225 222 203 175 220, 5, 1 5 Basket

3 81. 5, 1 5 Basket. 3 33 7 1 1 2 3 4 5 65 52 82 130 220 463 690 922 SMS 143 188 199 220 215 187 167 72 112 184 337 567 797 1,024 SMS 180 204 225 222 203 175 162 3 6 Basket : SMS i-mode 3. Korea Index Basket,,, SMS.

82, Basket DB. 3 34 74.4% 22.1% 3.5% : 1) () 21:00 24:00 06:00 08:00, 06:00 24:00 2) () 24:00 06:00 3 35 () () 17.5% 52.0% 30.5% 3 36 () () 1.19 1.60 1.62 3 37 SMS 56.4% 43.6% Korea Index OECD. 1:1..

3 83 Call setup charge ( ). SMS (Duration), SMS. SK. 3 38 Volume ( ) SMS ( ) % % % (*) (**) Duration ( ) ( ) ( ) SMS 1 38 143 19% 49% 33% 73% 25% 2% 1.2 1.4 1.5 49% 51% 1 57 188 18% 49% 33% 73% 25% 3% 1.2 1.4 1.5 54% 46% 2 87 199 17% 50% 32% 73% 24% 3% 1.2 1.5 1.6 51% 49% 3 139 220 17% 52% 31% 73% 24% 3% 1.2 1.7 1.7 54% 46% 4 289 215 17% 53% 30% 74% 22% 4% 1.2 1.7 1.7 58% 42% 5 449 187 18% 53% 29% 77% 19% 4% 1.2 1.6 1.6 59% 41% 5 624 167 18% 53% 29% 78% 18% 4% 1.2 1.5 1.6 60% 40% 1 50 180 18% 49% 33% 73% 25% 3% 1.2 1.4 1.5 54% 46% 1 76 204 18% 50% 32% 73% 25% 3% 1.2 1.5 1.6 54% 46% 2 118 225 17% 51% 32% 73% 24% 3% 1.2 1.6 1.6 55% 45% 3 208 222 17% 53% 30% 73% 23% 4% 1.2 1.7 1.7 56% 44% 4 361 203 18% 53% 30% 75% 21% 4% 1.2 1.6 1.7 59% 41% 5 528 175 18% 53% 29% 77% 19% 4% 1.2 1.6 1.6 60% 40% 5 708 162 18% 53% 29% 78% 18% 4% 1.1 1.5 1.5 60% 40% : 1) : 06 2) : ( ) 68, 2124, ( ) 624 3) (%)

84 4.. : CPP vs. RPP (CPP: Calling Party Pays) (RPP: Receiving Party Pays),. RPP SMS SMS. 3 39, SMS SMS SMS () SMS () Verizon Wireless Talk 450 SK 55 450,. 450. OECD. 50%

3 85. 09 SK 49%, 51% 50% 50%. MM(), MM'(), ML( ) MM(), M'M(), LM( ). (Local) (Long distance). ML. 70% 30% OECD. 5 1. vs...,

86. 97 98%, 2 3%,,.,. 2... 1, 30, 1., (RPP: Receiving Party Pays) 9 (CPP: Calling Party Pays).,,, 7.,. Call setup charge. 2,,, 5

3 87, SMS (bundled tariff). SMS SMS.,..,,. 14),, (Initial ) 12 24..,,,,,..,,.,,,..,.,, 14).

88,.,,. 3 40 (),,,,, 24 ( ) 3 41 ( ) 1 1 ( 24) ( ) 2 / / / 18 29

3 89 1 1 1 30 ( ) ( ) ( / ) ( 24) ( / ) 2 / / / 18 24 (Call setup charge, 9) (Call setup charge) 1 N/A 1 30 1 ( 12) Initial ( ) ( / ) Student Initial 60 10% : :,..,. OECD OECD. 4.

90 3 42 OECD 1 ( 2 ) (3 ), (, ) Communications Outlook 8 (OECD ) : D/B : 1 10. 7 10. 8.,. OECD. 1 (,, 2 ),, 2

3 91. 2 OECD, 1., SMS., OECD. SMS. 3, 1 OECD 1 3. SK 3 15) 1 3.,., OECD. 15) SKT 09 4,000 1 5 800 2009. SKT 09 2,365 800 2.96 3.

92 911 (FCC ) (concession fee). 16) 3 43 ( 10. 7 ) 19% 8.6% 25% 18% 17.5% 20% 5% 13% 19.6% 10% 10% : (Sales tax) : Vertex(2010), http://www.taxtips.ca/gst/onhst.htm, (2010),.,, ( Initial )..,. 16) 911 $0.75, $0.40, $2.58, 5.16.

3 93 3 44 ( ) 1 3 5 ( ) ( ),,,,,,,,,,,,,,,,,,,,,,,, OECD ( ) ( ) (general).,. OECD 11 ( ).. OECD 11 10, 30, 1., (Call Duration) 1. 1 1 1

94.,, 0.5, 1. OECD. 1 29.5.,.

4 95 4 4 3......, SMS. 2, (, )., DB. 1.. T-Mobile CPP 1 60. T-Mobile 4 2.

96. T-Mobile 24.95(VAT ) 24. Max Flat, Combi Flat, Relax Combi Relax 4. XtraTarife CombiCard 2. 2 3. (3 5 10). T-Mobile SMP Deutsche Telekom,. Max Flat, (Max Flat L). 4 1 Max Flat : (VAT ) ( / ) Max Flat XS Max Flat S Max Flat M Max Flat L ( ) 4.95 14.95 29.95 79.95 (, ) 0 24 0.29, 0.29 0.29 0.29 0.29 0.29 SMS( / ) 0.19 Combi Flat.

4 97. 4 2 Combi Flat : ( ) + + (VAT ) Combi Flat XS Combi Flat S Combi Flat M Combi Flat L ( ) 19.95 34.95 49.95 109.95 ( / ) (, ) 0.29, 0.29 0.29 0.29 0.29 0.29 SMS( / ) 0.19 SMS() SMS() DATA 200MB 3,000 Relax,. 4 3 Relax : (VAT ) Relax 60 Relax 120 Relax 240 Relax 1200 ( ) 9.95 19.95 29.95 59.95 ( ) 60 120 240 1,200 ( / ) 0.29 0.09 (, ) SMS ( / ) 0.19 Combi Relax,, SMS,.

98 4 4 Combi Relax : + SMS + (VAT ) Combi Relax 60 Combi Relax 120 Combi Relax 240 Combi Relax 1200 ( ) 24.95 39.95 59.95 79.95 ( ) 60 120 240 1200 SMS( ) 40 150 300 DATA 200MB ( / ) 0.29 0.09 (, ) SMS( / ) 0.19 SMS () 4.95 T-Mobile SMS Flat, Messaging Flat Relax Messaging-pack. SMS Flat 4.95 SMS Messaging Flat 9.95 SMS MMS. Relax Messaging-pack Relax, Combi Relax, Complete 60 120 240 1200. 4 5 Option(VAT ) Option S M L ( ) 4.95 14.95 24.95 SMS( ) 40 150 300 MMS( ) 5 15 30. T-Mobile Xtra Card, Xtra Nonstop Plus Xtra Nonstop. Xtra Card Xtra Nonstop

4 99, Xtra Nonstop Plus, 1. 4 6 T-Mobile (VAT ) Xtra Card Xtra Nonstop Plus Xtra Nonstop ( ) 9.95 ( ) 1.49 ( / ) 0.05 0.29 (1, ) 0.29 0.29 0.15 (1, ) 0.29 0.29 0.29 Minimum Charge( ) 1 0.29 SMS ( / ) 0.05 0.29 (1 100 ) 0.19 1 1 1 : 1) Xtra Weekend: 4.99 2) Xtra Nonstop Xtra Card dominated DB 3) Xtra Nonstop Plus SMS DB 0.19 0.19 2.. Verizon Wireless RPP 1. 35( ), 911 0.75 0.4 1.15. Verizon Wireless

100.,... Verizon Wireless 2 3.. RPP. 2, 65. (VAT ) Verizon Wireless,,. SMS Talk & Text Talk 4 7 Verizon (VAT ) ($) SMS (c/ ) SMS (c/ ) Talk 450 39.99 450 45 20 Talk 900 59.99 900 40 20 Talk Unlimited 69.99 20 Talk & Text 450 59.99 450 Talk & Text 900 79.99 900 40 Talk & Text 89.99 Unlimited 45,, 900 5 Unlimited SMS 34.99 40

4 101,, 450, 900,. Talk & Text Talk,,, ( ). 65 Plus Plans( ) 65 65 Plus Plans. 4 8 Verizon (VAT ) ($) (c/ ) SMS (c/ ) Single-Line Plan $29.99 200 45 20 / 500 Verizon Daily Access (VAT ). (VAT ) 25, SMS 20. 4 9 Verizon Daily Access 3.99 1.99 0.99 ($) 3.99 1.99 99, 10c 5c 10c Text rates(c/ ) 1 5 10 Daily Access $3.99, $1.99, $0.99,

102 Option (VAT ) 10 SMS 250 SMS 20 SMS. (Monthly Plans, ),. 4 10 Verizon Monthly Plan Talk&Text Talk (c/ ) 450 $64.99 $44.99 45 900 $84.99 $64.99 40 unlimited $94.99 $74.99 25 // SMS: 20c/ 3.. TeliaSonera CPP, ( ) 250 100, 1.., Prata pa,.. (VAT ) TeliaSonera Telia Mobile Komplett, Full koll 49 Full koll 189, prata pa til vanner 18 25 max 25.

4 103 4 11 TeliaSonera Telia Mobil Komplett Full koll 49 Full koll 189 prata pa til vanner max 25 (kr) 250 250 250 250 250 250 (kr) 699 49 189 49 49 49 call setup charge(kr) 0.69 0.99 0.99 0.79 0.69 0.99 (kr/ ) (kr/ ) (kr/ ) 0.69 0.69 0.69 0.29 0 0 0.69 0.49 SMS(kr/ ) 0.69 0.69 0.29 0.69 0 ( ) 3,000 SMS( ) 3,000 3,000 5,000 49kr, 189kr 24 18 25. (VAT ) TeliaSonera SMS. Till vanner SMS 4 12 TeliaSonera Till vanner Prata pa 50kr 100kr 200kr 50kr 100kr 200kr (kr) 100 call setup charge(kr) 0.79 0.99 (kr/ ) (kr/ ) 1.99 0.69 0.59 0.29 (kr/ ) 1.99 1, 0.69kr/ SMS(kr/ ) 0.69 SMS(kr/ ) 0.69 0.69 0.69 0.59 0.29

104, Prata pa. 4.. Telefonica Movistar CPP 1. 21.03( ). 0.15 call setup. 50%, 20.. Telefonica Movistar. Contrato Movistar, Contrato Mi Gente, Contrato Tiempo Libre Contrato Unico 9.,. Movistar 2, 1, 2 Yoigo 2 0.03. Planazos Movistar, Planazo Tiempo Libre, Sin Horarios, Planazo+Tiempo Libre, Planazo+Sin Horarios, Global, Global L, Global XL, Global XXL. Planazo Movistar 19.9 500. 500 500

4 105. call setup 0.15 0.18. 10. 4 13 Movistar (VAT ) Contrato Movistar Contrato Mi Gente Contrato Tiempo Libre ( ) ( ) call-setup ( ) 21.03 0.15 21.03 0.15 21.03 0.15 Contrato Unico 21.03 0.15 ( / ) : 0.03 Yoigo: 0.33 : 0.3 : 0.05 Yoigo: 0.08 : 0.25 Yoigo: 0.28 7 17 : 0.3 Yoigo: 0.33 17 7, : 0.08 Yoigo: 0.11 /: 0.18 Yoigo: 0.21 SMS ( / ) 0.15 0.1 0.15 0.15 0.15 Planazo Tiempo Libre Planazo Movistar 17 7 300. Planazo Sin Horarios 10 20. Planazo + Tiempo Libre 29.9, Planazo Tiempo Libre 1,000. Planazo + Sin

106 Horarios 29.9, Planazo Sin Horarios 1 20 (40 ). Planazo Global 59.9 159.9 500 2,000 SMS 500 2,000. call setup 0.18. 4 14 Movistar (VAT ) Planazos Movistar Planazo Tiempo Libre ( ) ( ) callsetup( ) ( / ) SMS ( / ) 21.03 19.9 0.15 0.18 0.15 500 21.03 19.9 0.15 0.18 0.15 17 7 300 Sin Horarios 21.03 19.9 0.15 0.18 0.15 1 10 Planazo + Tiempo Libre Planazo + Sin Horarios 21.03 29.9 0.15 0.18 0.15 17 7 1,000 21.03 29.9 0.15 0.18 0.15 1 20 Global 21.03 59.9 0.15 0.18 0.15 Global L 21.03 79.9 0.15 0.18 0.15 Global XL 21.03 99.9 0.15 0.18 0.15 Global XXL 21,03 159.9 0.15 0.18 0.15 500 SMS 500 800 SMS 800 1,200 SMS 1,200 2,000 SMS 2,000 Club SMS, Mi Favorito Mensabono.

4 107 4 15 Movistar (VAT ) Club SMS 2 SMS 50% Mi Favorito 6 Call setup charge 0.15 0.012/, SMS 0.06/ Mensabono 1 SMS 10 : 1. (Tarifa Plana Familiar), (Uno Family), FMC (Movil en Casa), (Tarifa Juntos) 2. Tarifa Plana Fin de Semana, Tarifa Plana Fijos, Megabonos SMS Korea Index. 9, 6. Tarjeta Mas 10. Tarifa Pluraal 60 call setup.. 4 16 Movistar (VAT ) call setup charge( ) ( / ) SMS ( / ) Tarjeta Mas /: 0.23 Yoigo: 0.26 0.15 Trajeta Movistar Tarjeta Mi Gente 0.15 : 0.05 : 0.59 Yoigo: 0.62 /: 0.05 Yoigo: 0.08 /: 0.45 Yoigo: 0.48 0.15 0.1 0.15 9 ( 9 6 )

108 call setup charge( ) ( / ) SMS ( / ) Tarjeta Tiempo Libre Tarjeta Unica 24 horas 0.15 7 17 : 0.59 Yoigo: 0.62 17 7, : 0.12 Yoigo: 0.15 /: 0.38 Yoigo: 0.41 0.15 0.15 1. 12 2. 9 6 5.. T-Mobile CPP. 1, 1.,.. T-Mobile +, + +. (18 24),. SIM card (SIM Only ). T-Mobile Flexible booster,,,., 5. Fair Use Policy.

4 109 4 17 Pay Monthly(VAT ) 10 15 ( ) 10 15 ( ) 100 100 300 100 300 600 100 300 ( ) 100 100 300 100 300 500 100 300 ( ) 24 18 24 24 18 24 18 24 Flexible Booster (p/ ) 30 (p/ ) 12 Voicemail(p/ ) 12 25 ( ) 25 ( ) 600 900 300 600 600 ( ) 500 500 300 300 500 18 24 24 18 24 Flexible Booster (p/ ) 30 (p/ ) 12 Voicemail(p/ ) 12 30 ( ) 30 ( ) 900 900 300 600 600 ( ) 500 500 300 500 500 18 24 18 24 18 Flexible Booster (p/ ) 30 (p/ ) 12 Voicemail(p/ ) 12

110 35 40 ( ) 35 40 ( ) 900 1200 600 900 1200 900 ( ) 500 500 500 500 500 500 18 24 18 24 18 18 Flexible Booster (p/ ) 30 (p/ ) 12 Voicemail(p/ ) 12 Pay Monthly Pay Monthly 18 Month Pay Monthly 24 Month, Low User Plan, Medium User Plan, High User Plan 3, 4 5. SIM Only 12, 12. 4 18 T-Mobile SIM card only (VAT ) 10 15 20 25 ( ) 10 15 20 25 ( ) 100 600 350 350 900 600 600 1200 900 900 ( ) 100 500 300 300 500 500 500 500 500 500 30 12 30 30 12 Flexible Booster (p/ ) 30 (p/ ) 12 Voicemail(p/ ) 12 30 30 12 30 30

4 111 Flexible Booster,...,. 4 19 T-Mobile (VAT ) () () Voice mail 10p 5p (01, 02, 03 ) 25p 10p ( ) (0870, 0871, 0844, 0845, 0800, 0500, 0808) 40p (other 08) 2.5 () 10/ n/a 20p 6.. TIM CPP. 5.16 (concession fee).. TIM 24,. TIM

112 2. 0.16 call setup. TIM Base 1 9 call setup 0.19, SMS 0.13. TIM 8 TIM Base 9, 0.08 TIM Base, TIM Base call setup 0.16. TIM 8 30 SMS 0.12. 4 20 TIM (VAT ) ( ) ( / ) Call setup charge( / ) SMS( ) TIM Base 9 0.19 1 0.13 TIM 8 9 0.08 0.16 30 0.12 TIM Tutto Compreso 3 29 69 500 1,500. Tutto Compreso 30 0.16, SMS 0.12. 4 21 TIM (VAT ) Compreso 500 Compreso 1000 Compreso 1500 ( ) 29 49 69 ( ) 500 1000 1500 ( / ) 0.16 30 SMS( / ) 0.12

4 113, 5 25. 5 10 SMS/MMS 200 600. 4 22 TIM Option (, VAT ) ( ) 200 SMS//MMS 5 SMS 200 600 SMS/MMS 10 SMS 600 TIM TUTTI Messaggi TIM TUTTI TIM TUTTI Italy TIMx2 TIMx4 9 4 9 12 9 16 9 8 9 12 SMS / 1 SMS 3 SMS 9 1 9 3 9 4 9 2 9 3. TIM call setup. TIM 12 9 0.12, 30 call setup 0.16 SMS 0.12. TIM Senza Scatto call setup 0.16 TIM 12. 9 30. 24., TIM Base 9, 1 0.19 call setup SMS 0.13.

114 4 23 TIM (VAT ) TIM Senza Scatto ( ) ( / ) Call setup charge( / ) SMS ( / ) 9 0.16 30 0.12 24 TIM 12 9 0.12 30 0.16 0.12 24 TIM Base 9 0.19 1 0.13 TIM. 4 24 TIM (VAT ) ( ) Tutto Compreso Recaricabile Tutto Compreso Recaricabile VIP Tutto Compreso Recaricabile SMS 9 4 9 7 9 2 60 120 SMS 60 24 24 7.. NTT DoCoMo CPP 30 (VAT 5% ) 3,000. (pre-call) 2005 3 31.. NTT DoCoMo Traditional(Basic),

4 115 Value 17). (Basic Plan) (Value Plan), Basic Plan 15,750, Value Plan 50%., 2. Basic Plan. 4 25 NTT DoCoMo Basic Plan(VAT ) 18) ( ) ( ) ( /30 ) Type SS 1,800 1,000 20 Type S 4,600 2,000 18 Type M 6,600 4,000 14 Type L 9,600 6,000 10 Type LL 14,600 13,000 7.5 SMS ( / ) 5 4 26 NTT DoCoMo Value Plan(VAT ) ( ) ( ) ( /30 ) Type SS 934 1,000 20 Type S 1,500 2,000 18 Type M 2,500 4,000 14 Type L 4,000 6,000 10 Type LL 6,500 13,000 7.5 Type Limit 1,300 2,600 20 SMS ( / ) 5 Option yu yu call discount 180 17) Value Plan 2007. 18) 2

116 5 30%.. NTT DoCoMo 10 ( ). (pre-call) 2005 3 31. 4 27 NTT DoCoMo (VAT ) 10 ( ) 10 ( ), 8am 7pm 7pm 11pm 11pm 8am 5.5 6 7 9.5 3.5 6 7 9.5 SMS( / ) 10 8.. Rogers RPP 1. ( ) 35( ), 2.58 3.11 (Government Regulatory Recovery Fee).,.. (VAT ) Rogers 3 5 1.

4 117,, 5. Rogers, 6. 4 28 Rogers 30 35 40 45 50 (CAD) 30 35 40 45 50 ( ) 150 200 250 400 500, (c/ ) 35 Option ( 1) ( 3 ) 3. 150 ( 300 ) 1. 2. (Rogers ML) 3. 200 ( 400 ) 3. 250 ( 500 ) 3. 400 ( 800 ) 4. 5, 3. 500 ( 1,000 ) Rogers,,. 4 29 Rogers Student 30 40 50 50 (CAD) 30 40 50 50 150, 9pm 7am 200, 9pm 7am Social Networking & IM, Wi-Fi 500MB, Social Networking 500MB, Wi-Fi

118 30 40 50 50 Option ( 1) Bonus Option 1 1. 5 / 2. (Rogers ML) 3. 150 3. 200 4. 6pm Early Evening Calling 4. 5pm Early Evening Calling 5. Social Networking and Browsing (c/ ) 35 SMS(c/ ) 15 1. 2. 3 local call : Social networking and Browsing,,. (VAT 0.75 ) Rogers Pay as you go,.. 4 30 Rogers : Anytime All day 1c Evening & Weekends (c/ ) 25( 5 ), 39 40 (c/ ) 15(5 ) 1 (CAD) 10 20 20 SMS(c/ ) 20 Unlimited Evenings & Weekends,.

4 119 4 31 Rogers : Unlimited Evenings & Weekends Day charge CAD 1 : 188 : 18 ( ) 8 ( ) daytime SMS 30c/ 15c/ CAD10 Socialite.. 4 32 Rogers : Socialite 20 Socialite 25 Socialite 40 (CAD) 20 25 40 3pm 6pm 6pm 7am 6pm 7am & 6pm 7am (c/ ) 25 25 25 SMS (CAD) 10 10 10 Rogers 5 SMS,,.

120 MY5 prepaid $25 Early nights & Weekends $40 MY5 prepaid and early nights & Weekends (CAD) 20 25 40 5 SMS 6pm 7am & 6pm7am 5 SMS, 6pm 7am & 6pm7am (c/ ) 25 25 25 SMS(c/ ) 15 (CAD) 10 10 10 SMS Pack 3. 4 33 Rogers Option : SMS Pack SMS CAD 3 30 CAD 6 125 15c/ CAD 10 2,500 9.. Orange CPP 1.. Initial 7, 0.38. 60 10%.

4 121 4 34 Orange Initial (VAT ) ( ) ( / ) Initial 7 0.38/ SMS( / ) peak: 0.13 non-peak: 0.1 60 10% Initial 12 24 24 12 3 6. 19). Smart 4 15 25., 402 150 250 SMS. 18. 4 35 Orange SMART (VAT ) ( ) (24 ) ( ) Smart 40 min 15 15 (0.0063/ ) Smart 1 hour 17 17 (0.0048/ ) Smart 1H 30 21 21 (0.0039/ ) Smart 2H 25 25 (0.0035/ ) ( / ) SMS ( / ) 0.38 0.1 M6 3 Orange MVNO 19.99 29.99. Forfait M6 SMS, 1 2. 1 30, 2 M6 19) 24.

122 M6. 20). 4 36 Orange M6 (VAT ) ( ) (24 ) 1h 19.99 1h 30 25.99 2h 29.99 : 1 SMS: : 1.5 (M6 ) SMS: : 2 (M6 ) SMS: ( / ) SMS ( / ) 0.38 Origami Zen 4 1 4 SMS 10. 25.9 50.9 4 37 Orange Origami zen (VAT ) ( ) (24 ) 1h 25.9 60 2h 34.9 120 3h 40.9 180 4h 50.9 240 SMS 3 / 3 10 : 2h 4h 5 5 0.38/ SMS peak: 0.13/ non-peak: 0.1 20) M6 SMS 250, 3.

4 123, 3. Zen 1h Orange 3, Zen 2h 4h 3. 2h 4h, 5 5.. Origami Star Double. 32.9 81.9 6 188 2., 1h double 1 18 8, 2. 0.38, SMS. 21) 1h 2h 26 10%. 4 38 Orange Origami star : 2 (VAT ) ( ) (24 ) 18 8, 1h double 32.9 1 2 2h double 39.9 2 4 3h double 49.9 3 6 4h double 61.9 4 8 5h double 71.9 5 10 6h double 81.9 6 12 : 1) 24 2) 1h, 2h 26, 10% ( / ) SMS 0.38 21) SMS 250.

124 4 39 Orange Origami star :, SMS (VAT ) ( ) (24 ) 1h unlimited 32.9 1h 2h unlimited 39.9 2h 3h unlimited 49.9 3h 4h unlimited 61.9 4h 5h unlimited 71.9 5h 6h unlimited 81.9 6h 21 308 : 1) 24 2) 1h, 2h 26, 10% SMS 0.38/, Origami Star 3h 6h unlimited 4 198. 61.9 93.9 Origami Star Double. 4 40 Orange Origami star : SMS (VAT ) ( ) (24 ) 3h unlimited 61.9 3h 4h unlimited 73.9 4h 5h unlimited 83.9 5h 6h unlimited 93.9 6h : 24 19 8, ( / ) SMS 0.38 Origami First 3h 6h 4 8 18 2. 49.9 91.9, Origami Star 3h 6h unlimited.

4 125 zone 0.38 60. 4 41 Orange Origami first : 2 (VAT ) ( ) (24 ) 8 18, 3h 49.9 3h 6h 4h 61.9 4h 8h 5h 71.9 5h 10h 6h 81.9 6h 12h : 24 ( / ) SMS 0.38 Ajustable pro 8 18 ML,. 22) 4 42 Orange Ajustable pro : 8 18 (VAT ) ( ) (24 ) 3h 41 3h 4h 49 4h 6h 65 6h 8h 81 8h 10h 97 10 8 18 ( / ) 0.38 SMS ( / ) peak 0.13/ non-peak 0.1/ 22) Korea Index.

126 Origami jet 99 SMS.. mobicarte, 0.5 SMS 0.12. 4 43 Orange Mobicarte(VAT ) ( / ) SMS( / ) 0.5 1 0.12 29 5 9 5 SIM. 5 31. 10 SMS. Bonus appels 10, 20, 30 20, 40, 80. Bonus SMS SMS 100, 200,. 4 44 Orange (VAT ) ( ) Bonus appeals Bonus SMS/MMS 30 80 20 40 200 10 20 100 bon plan.

4 127 bon plan journeé infinie 3 717 3, bon plan soirée 3. 3 10. SMS 2.5., 0.5 6 SMS MMS, 3 30. bon plan duo journée 15 SMS MMS 3 9 21. 10.. Telstra CPP, (VAT ). 30 0.27() call setup.. (VAT ) Telstra. Ultimate II Next G Cap. Casual Plan,..

128 4 45 Telstra : Casual Plan $10 $20 $30 $40 $60 $80 $100 $150 $250 $350 (AUD) 10 20 30 40 60 80 100 150 250 350 (AUD) 20 30 40 60 80 100 150 250 350 call setup (c/ ) 27 (c/30 ) 50 47 44 36 26 24 22 20 19 18 SMS(c/ ) 25 Mobile Member Plan (1 2 ), Casual Plan. 4 46 Telstra : Mobile Member Plan $20 $30 $40 $60 $80 $100 $150 $250 (AUD) 20 30 40 60 80 100 150 250 value(aud) 25 36 47.5 70 95 117.5 170 280 call setup (c/ ) 27 (c/30 ) 47 44 36 26 24 22 20 19 SMS(c/ ) 25 : Mobile Member Plan Bonus Option 6 1. 1) 20 for 10 night: 20 7 Call setup charge, 10 20c 2) Free 24/7: 24 7 1( /) 3, no connection fee($3 setup charge ) 3) Free text: 20 7 SMS 200, 15c 4) Free 50 text: 50 5) My hour: 1 20 6) Per second saver: Mobile Phone Plan (1 2 ). Mobile Member Plan

4 129.. 4 47 Telstra : Mobile Phone Plan $20 $30 $40 $60 $80 $100 $150 $250 (AUD) 20 30 40 60 80 100 150 250 value(aud) (/) 15 25 35 50 70 90 135 235 data(aud) 5 10 15 call setup (c/ ) 27 (c/30 ) 49 46 38 28 26 22 20 19 SMS(c/ ) 25 : Mobile Phone Plan Bonus Option 6 1. 1) 20 for 10 night: 20 7 call setup, 10 20c 2) Free 24/7: 24 7 1( /) 3, no connection fee($3 setup charge ) 3) Free text: 20 7 SMS 200, 15c 4) Free 50 text: 50 5) My hour: 1 20 6) Per second saver: Ultimate II Plus. 4 48 Telstra : Ultimate II Plus $35 $55 $85 $110 $150 (AUD) 35 55 85 110 150 () 12/24 Value(AUD/ ) 30 150 250 650 1500

130 $35 $55 $85 $110 $150 ( / ) 100 150 350 450 500 SMS( / ) 100 150 350 450 500 Data(MB/ ) 100 200 500 500 1000 ($/ ) 10 20 20 30 30 call setup (c/ ) 35 (c/30 ) 42 SMS(c/ ) 25 Data(c/MB) 25 Next G Cap Plan, Ultimate II Plus, SMS. 4 49 Telstra : Next G Cap Plan $49 $79 $99 $129 (AUD) 35 55 85 110 () 12/24 Value(AUD/ ), SMS 400 750 1000 1500 Data(MB/ ) 200 500 500 1000 (AUD/ ) 20 20 30 30 call setup (c/ ) 37 37 32 32 (c/30 ) 40 40 35 35 SMS(c/ ) 25 Plus Plans 1.

4 131 4 50 Telstra : Plus Plans $15 $25 $35 $45 $65 $85 $120 $160 $180 (AUD) 15 25 35 45 65 85 120 160 180 value(aud) (/) data(mb/ ) 25 35 45 65 85 120 160 0 50 100 150 300 600 1000 1500 2500 call setup (c/ ) 20 (c/30 ) 50 49 30 27 24 19 15 12 SMS( ) 25. Telstra SIM card. SIM card 30( 10) SIM Card credit. 4 51 Telstra Cap+ Talk&Text 1c Text ( 100 ) Talk Time 20+ 30+ 40+ 60+ 100+ $20 credit + SMS 1c/ $20 credit + 30 $200 credit + 50MB $30 credit + 100 + SMS 200 $30 credit + SMS 1c/ + SMS 200 + 20MB $30 credit + 60 $300 credit + 150MB $40 credit + 200 + SMS 400 $40 credit + SMS 1c/ + SMS 400 + 40MB $40 credit + 150 $500 credit + 300MB $60 credit + 300 + SMS 600 $60 credit + SMS 1c/ + SMS 600 + 100MB $60 credit + 250 $1,000 credit + 500MB $100 credit + 500 + SMS 1,000 $100 credit + SMS 1c/ + SMS 1000 + 100MB $100 credit + 250 6 12 call setup : 39c : 89c/ SMS: 29c/ call setup : 35c : 40c/30 SMS: 25c/

132, Cap+ credit, Talk&Text credit,. 1c Text 100 1 SMS, Talk Time credit. 11.. SK CPP 10 2010 3 1 1. (VAT 10% ) 36,000,.. (VAT 10% ) ( ),.. 2 3. 2008., 350.. 4 52 SK (VAT ) 350 ( ) 12,000 16,000 20,000 ( ) 50, 50

4 133 350 SMS( ) ( / ) 1.8 6: 1.2 : 2 SMS( / ) 20 ( / ) 5,450(18 24 ) 35,000 2.5 4 53 SK : (VAT ) (18 24) 5,450 6,700 3 18 24. 4 54 SK (VAT ) 29 35 45 55 65 80 95 ( ) 29,000 35,000 45,000 55,000 65,000 80,000 95,000 ( ) 160 250 350 450 600 800 1,500 ( / ) 1.8 1.8 1.7 1.6 1.5 1.5 1.4 ( / ) SMS( ) 20 T & 5,450(18 24 ) 3,000 5,000 7,000 10,000 12,000 15,000 20,000 7,500 11,000 14,500 17,500 19,500 22,500 27,500 18 24.

134 4 55 SK (VAT ) ( / ) 29 35 45 55 ( ) 29,000 35,000 45,000 55,000 ( ) 100 160 200 250 SMS( ) 350 500 1,000 1,500 ( / ) 1.8 SMS( / ) 20 T & 5,450(18, 24 ) 3,000 5,000 7,000 10,000 7,500 11,000 14,500 17,500 II,, SMS. 18 24. 4 56 SK II, (VAT ) II 45 II 55 II 65 II 80 II 95 () ( ) 45,000 55,000 65,000 80,000 95,000 110,000 ( ) 250 350 500 700 1,400 10,000 1,000 ( ) SMS( ) 100 100 100 100 100 2,000 DATA(MB) 100 100 100 100 100 2,048 ( / ) 1.8 1.4 SMS( / ) 20 ( / ) T & 5,450 (18, 24 ) 7,000 10,000 12,000 15,000 20,000 25,000 14,500 17,500 19,500 22,500 27,500 N/A

4 135, SMS. 18 24. 4 57 SK (VAT ) 35 45 55 65 80 95 ( ) 35,000 45,000 55,000 65,000 80,000 95,000 ( ) 150 200 300 400 600 1,000 SMS( ) 150 200 200 200 500 500 DATA(MB) 100 500 700 1,024 1,536 2,048 ( / ) 1.8 SMS( / ) 20 ( / ) T, 5,450 (18, 24 ) 5,000 7,000 10,000 12,000 15,000 20,000 11,000 14,500 17,500 19,500 22,500 27,500 TTL 10, 10, 10, +,. 18 24.. 4 58 SK TTL (VAT ) 10 10 10 + ( ) 15,000 15,000 16,000 23,000 15,000 ( ) /: 500, :

136 10 10 10 + SMS( ) 100 ( / ) 1.8 SMS( / ) 10 T( / ) : 1.0 3: 1.5 : 1.8 3: 15 : 20 1 : 1.0 3: 1.5 : 2.0 3: 15 : 20 5,450 (18, 24 ) 1.8 : : 20 : 0.9 : 1.8 20 4 59 TTL (VAT ) ( / ) ( ) T, 29 35 35 45 45 55 55 65 65 80 5,450 (18, 24 ) 80 95 95 3,000 5,000 7,000 10,000 12,000 15,000 20,000 7,500 11,000 14,500 17,500 19,500 22,500 27,500 18 12. 65. 18 24. 4 60 SK (VAT ) 150 200 250 300 ( ) 15,000 20,000 25,000 30,000 11,000 ( ) 20,000 30,000 50,000 75,000 10,000 ( / ) SMS( / ) 20 T( / ) 2.5 5,450(18, 24 ) 18 12

4 137 4 61 SK : 65 (VAT ) ( ) 10,000 ( ) 30 ( 30) SMS( ) 30 ( / ) 100 : 2 100 : 2.9 SMS ( / ) 20 ( / ) 5,450 (18 24 ) SK 50% T T 4. 4 62 SK ( / ) T T 25,000 50% 2,000 SMS 2.4 5,000 SMS 7.5 8,000 SMS 15 1200 12,000 SMS 24 24. 4 63 SK 29 35 45 55 65 80 95 12 ( / ) 24 ( / ) 3,000 5,000 7,000 10,000 12,000 15,000 20,000 3,300 5,500 7,700 11,000 13,200 16,500 22,000 :

138 SK, KT LGU+ 3 32, 2, 22, 4,. 4 64 3,, (,, ) 35% ( 10,500 = 30,000 35%) (13,000 ), 50% ( 21,500 = 13,000 + (30,000 13,000) 50%), (,, ) 35% ( 10,500 = 30,000 35%). PPS SK,. 4 65 SK (VAT ) ( / ) 166 300 266 ( / ) 4.8 3.9 3: 2.5 : 5 ( / ) 22 22 22 22 3.4

5 139 5 1.. 3 PPP 4, 1 (: ). PPP 3 5, 11 1 2. 5 1 Basket 1 2 3 4 5 82 130 220 463 690 SMS 188 199 220 215 187 PPP 5 4 3 4 5 2 1 2 2 2 Basket(1 5 ) PPP 5 4, 1 2. 5 2 Basket 1 5 52 922 SMS 143 167 PPP 5 4 1 2

140. 10 3 PPP 72.9%, 46.7%. PPP 68.6% 87.8%, 44.7% 55.5%. Basket(1 5 ) PPP 65.5% 80.6%, 43.4% 51.6%. 5 3 10 1 1 2 3 4 5 5 PPP 65.5% 69.4% 68.6% 72.9% 87.8% 87.0% 80.6% 43.4% 45.3% 44.7% 46.7% 55.5% 55.5% 51.6%. PPP,,,. 5 4 PPP (: ) 1 1 2 3 4 5 5 17,735 22,118 26,521 32,347 48,738 64,267 75,350 10,356 12,155 19,340 25,462 35,099 49,286 49,286 13,510 13,510 20,265 20,265 20,265 27,020 31,707 15,881 20,268 25,062 33,353 56,368 69,183 69,183 16,019 21,884 31,536 43,554 51,763 61,941 82,881 36,680 36,680 51,352 51,352 54,296 82,792 103,752 19,510 25,366 33,311 48,702 48,702 60,414 79,732 26,239 28,695 34,723 39,302 68,756 120,662 201,828 26,822 41,167 50,218 58,262 84,514 84,514 82,563 45,162 58,205 60,295 62,893 74,746 102,383 149,135 60,703 60,703 60,703 60,703 60,703 80,278 84,260

5 141. 5 5 (: ) 1 1 2 3 4 5 5 17,735 22,118 26,521 32,347 48,738 64,267 75,350 19,806 23,245 36,986 48,694 67,123 94,255 94,255 19,920 19,920 29,881 29,881 29,881 39,841 46,752 27,067 34,544 42,715 56,846 96,073 117,914 117,914 27,136 37,069 53,419 73,777 87,684 104,923 140,393 35,144 35,144 49,201 49,201 52,022 79,325 99,407 35,453 46,094 60,531 88,500 88,500 109,782 144,885 42,540 46,520 56,293 63,717 111,469 195,619 327,208 45,390 69,667 84,985 98,597 143,024 143,024 139,723 70,015 90,236 93,475 97,503 115,879 158,724 231,204 85,955 85,955 85,955 85,955 85,955 113,674 119,312 2. Basket. (Median) 10 Basket( ). PPP 3 6, 1 3. 5 6 (Median) 1 1 2 3 4 5 5 72 112 184 337 567 797 1,024 SMS 180 204 225 222 203 175 162 PPP 5 4 3 3 3 6 4 3 1 2 2 2 2 2

142 PPP 10 67.2% 88.7%, 44.0% 56.4%. 5 7 10 ( ) 1 1 2 3 4 5 5 PPP 68.6% 67.2% 70.2% 76.3% 85.6% 88.7% 78.3% 45.0% 44.0% 45.2% 48.4% 54.7% 56.4% 50.0%. 10 Basket( ). PPP 4 5, 1 2. 5 8 1 1 2 3 4 5 5 72 112 184 337 567 797 1,024 SMS 180 204 225 222 203 175 162 PPP 5 5 4 4 4 5 4 1 2 1 2 2 2 2 PPP 10 71.9% 90.1%, 47.3% 57.1%. 5 9 10 1 1 2 3 4 5 5 PPP 71.9% 76.3% 75.5% 76.0% 90.1% 87.0% 80.6% 47.3% 49.5% 48.9% 48.8% 57.1% 55.5% 51.6%

5 143. Basket Basket Basket., 10. Basket, ( Basket, ). 3., ( ). PPP 11 1 3, 1 2. PPP 11 1 3, 1 2,.. 4... OECD

144,.,.,.,.,,,,,,,,,,.,,,.,,, 2G 3G.. 3G 2G.. CapEx(Capital Expenditures). 2009 CapEx 7.7%, 14.6% 11. 11

5 145 CapEx.,. 5 10 CapEx ( 09) CapEx (3 ) % PPP 1 20.2% 2 3 2 14.6% 3 2 3 13.4% 10 8 4 10.8% 5 6 5 9.9% 6 7 6 8.8% 4 5 7 7.7% 1 1 8 7.1% 11 10 9 6.6% 9 11 9 6.6% 8 4 11 6.4% 7 9 : Merrill Lynch(2010) OECD(2009b) 3G ( vs. ).. OECD.

146 5 11 OECD 3G (%) 99.0 2008 84.0 2007 89.9 2008 78.0 2007 89.8 2008 97.0 2008 80.0 2008 72.5 2008 (70 75%) 80.0 2008 88.0 2008 56.1 2008 63.0 2007 89.0 2008 9 92.0 2008 100.0 2008 99.0 2009 6 90.0 2008 90.0 2007 IDATE/EC 97.0 2008 90.0 2007 IDATE/EC 25.5 2007 1) 98.0 2008 81.0 2008 83.0 2008 100.0 2008 91.0 2007 0.0 2008 2) 90.0 2008 92.3 2008 5 : 1) 2) 75%

5 147 OECD. 250, 50. 3 2G 11 250 (canton) ARCEP. ARCEP 96.5%. 2009, 11.. 2G, 3G. 2007,., ERO(European Radiocommunications Office)., IBPT., 1,350 UMTS. 3G, 2007 12 31 3G 80%. Ofcom 2006 3G 3G 3G. 4, O2 250 75.69%. 2008 2, Ofcom O2 2008 6 O2 3G ( 4,000 ). O2, 2008 5 80%. (Output Area) 300

148 2001.., 80% 110dBm 3G. ITU-R P1546-2 100 100km Ofcom 8dB. FCC EDGE WCDMA/HSDPA EV-DO/EV-DO Rev (2008 5, American Roamer ). 8.

6 149 6 1,,,.,.,,. USB,,. m-voip, 23). 23) 3G 3G,.

150 1. SK. 90 2. CDMA IS-95A, B WAP,,. CDMA 1x, EV-DO, W- CDMA 3.,, 2009. 4 LTE,.. SK ( ). 11,,. 6, 55., 200MB, 700MB..

6 151 6 1 SK ( ) 110,000 11,000 2,000 35 35,000 150 150 100MB 45 45,000 200 200 500MB 55 55,000 300 200 65 65,000 400 400 80 80,000 600 600 95 95,000 1,000 1,000 : SK (www.tworld.co.kr), 2010. 10 0.025 /0.5KB. SK,, Data.,,,...,,. 3. Data,

152.. 6 2 SK 135 13,500 500MB 185 18,500 1GB 225 22,500 2GB 100 10,000 500MB 150 15,000 1GB 190 19,000 2GB 0.025 /0.5KB (, ) 0.025 /0.5KB (, ) Data 35 Data 70 3,500 7,000 0.5KB ( ) / : 4.55 MM: 1.75 MM: 0.9 : 0.25 () 1 1.5/1.1/0.7 ( //) 7,000 21,000 10% 20% : SK (www.tworld.co.kr), 2010. 10. OPMD SK OPMD(One Person Multi Device). T 3,000, MIC, USB, PC,.. USB

6 153 T Login, 3,. 6 3 SK T LOGIN T LOGIN T LOGIN 24,000 29,900 45,000 1GB 2GB 4GB : SK (www.tworld.co.kr), 2010. 10 0.025 /0.5KB 2.. (NTT DoCoMo) NTT DoCoMo (2010 4 1,, 2010 6 1 ). I-mode,,,,.,. 2. NTT DoCoMo Basic Plan(Traditional Billing Plan) Value Plan. Basic Plan, Value Plan

154. Basic Plan. NTT DoCoMo,. 1) Type Simple(Type Simple Value), Pake-hodai simple Type Simple(Type Simple Value), Pake-hodai simple. Basic Plan Value Plan 2 Fami-wari MAX50 Hitoridemo Discount50 Type Simple(Basic Plan, 1,620) Type Simple Value(Value Plan, 780) Pake-hodai simple., Mail Tsukai-hodai. 6 1 Mail Tsukai-hodai : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10 Pake-hodai simple 4,410,., I-mode Full Browser 5,985,. I-mode 315, (1=128byte) FOMA 0.21, mova 0.315.

6 155 2) Pake-hodai double Pake-hodai double. DoCoMo I-mode Pake-hondai double Type Simple Student Discount, Pake-hondai, Pake-hondai full, Biz-hondai, Packet Pack, Keitai Anshin Pack. Pake-hodai double. 6 2 I-mode Worry-free Packet Flat-rate Service : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10 Pake-hodai double I-mode feature phone.. I-mode 390 4,650, 52,500 0.084

156 52,500 4,410. Full Browser 5,985, 10,395. I-mode. Pakehodai double ISP. NTT DoCoMo sp-mode ISP 315, BlackBerry Internet Service ISP 1,575. 6 3 : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10 Pake-hodai double I-mode feature phone, 71,250, 5,985.

6 157 6 4 Worry-free Packet Flat-rate Service : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10 Pake-hodai double 6 4.,. 6 4 NTT DoCoMo Pake-hodai double ( ) 390, I-mode 4.410 I-mode 128K * : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10. 5,985 10,395 5,985 0.084/ 5,985 0.021/

158 3) Pake-hodai double. 2,000 23,825 208,700 0.042 9,765 ( 6 5 ). 1,000 23,825, 142,500 0.042 142,500 5,985 ( 6 5 ). 6 5 NTT DoCoMo : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10 6 5.

6 159 6 5 NTT DoCoMo ( ) Data Plan SS 1,890 1,417 0.105 Data Plan S Packet Plus Data Plan M Packet Plus Data Plan L Packet Plus Data Plan LL Packet Plus 3,045 2,278 Free 100,000 packets (equivalent to 5,000) 5,460 4,095 Free 450,000 packets (equivalent to 9,000) 7,770 5,827 Free 1,200,000 packets (equivalent to 18,000) 14,595 10,941 Free 2,500,000 packets (equivalent to 30,000) 0.0525 0.021 0.01575/packet 0.0126/packet : NTT DoCoMo (www.nttdocomo.co.jp), 2010. 10 64K 30/30sec. ( 31.5 incl. tax/30 sec.). (T-Mobile) T-Mobile Flexible Booster. 1) Pay Monthly Plan Low User, Medium User, High User, 18 24 6. T-Mobile High User Plan. Pay Monthly 24 Month 25, 30, 35, 40, Pay Monthly 18 Month 30, 35, 40, 45.

160 6 6 T-Mobile Pay Monthly Plan( ) ( ) 24 18 ( ) ( ) 25 300 300 30 600 500 35 900 500 40 1,200 500 30 300 300 35 600 500 40 900 500 45 1,200 500 (Fair Use Policy: 1GB/ ) : T-Mobile (www.t-mobile.co.uk), 2010. 10,. T-Mobile Fair Use Policy. Pay Monthly Plan 1GB., P2P,, m-voip., 1. 1GB Fair Use Policy,. 2) T-Mobile, Flexible Booster. Flexible Booster Flexible Booster 5. Flexible Booster Unlimited Internet Booster

6 161. Pay Monthly Plan, Pay Monthly Plan Fair Use Policy 1GB. Internet Boosters, 2.5 5, 5 30, 20 6. Fair Use Policy 40MB. 6 7 T-Mobile Unlimited Internet Booster Internet Booster 2.5 ( ) ( ) 5/ ( ) 1GB/ 5 5 40MB/ 30 20 20 6 : T-Mobile (www.t-mobile.co.uk), 2010. 10 2.5 5 Euro Travel Zone Euro Internet Boosters Euro Internet 3MB, 20MB, 50MB, 1, 5, 10, 7, 30. 6 8 T-Mobile Euro Internet Boosters 3MB 1 1 (24) 20MB 5 7 50MB 10 30 : T-Mobile (www.t-mobile.co.uk), 2010. 10 BlackBerry BlackBerry Flexible Booster

162 BlackBerry Email, Fair Use Policy 50MB. 3) Mobile Broadband USB stick Mobile Broadband Mobile Broadband Extra. 24 30, 35, 40 3 (Mobile Broadband Extra, Mobile Broadband Extra Tx0, Mobile Broadband Extra Tx1), 5GB Fair Use Policy. (Mobile Broadband Extra), (Mobile Broadband Extra Tx0), (Mobile Broadband Extra Tx1). Mobile Broadband Plus 30 12 20 18 24 15. Fair Use Policy 3GB. 6 9 T-Mobile Mobile Broadband 20 30, 12 Mobile Broadband Plus 3GB/ 15 18, 24 Mobile Broadband Extra 30, 35, 40 24 5GB/ : T-Mobile (www.t-mobile.co.uk), 2010. 10.. (Verizon) 1) / Verizon, SMS, SMS.

6 163 Verizon 3G Data packages 3. 6 10 Verizon 1.99/MB $5/ & 3G $15/ 150MB/ $15/150MB $29.99/ : Verizon Wireless (www.verizonwireless.com), 2010. 10. Data packages. 6 10 1MB $1.99, 1 $5,, $15 150MB, $29.99. $15 150MB $15. 2) Mobile Broadband Mobile Broadband 4.,. 6 11 Verizon Mobile Broadband,,,, 3G 3G, $20 1GB $20/GB $35 3GB $10/GB $50 5GB $10/GB $80 10GB $10/GB : Verizon Wireless (www.verizonwireless.com), 2010. 10

164 6 12 Verizon Mobile Broadband, $20 2GB 5 /MB : Verizon Wireless (www.verizonwireless.com), 2010. 10. 6 13 Verizon Mobile Broadband 3G USB Verizon Wi-Fi $39.99 250MB 10 /MB, $59.99 5GB 5 /MB New Every Two : Verizon Wireless (www.verizonwireless.com), 2010. 10. 6 14. 6 14 Verizon Mobile Broadband $15 100MB $30 300MB $50 1GB $80 5GB : Verizon Wireless (www.verizonwireless.com), 2010. 10. 3) Tethering $20 2GB 1MB 5.

6 165 6 15 Verizon Tethering $20 2GB 5 /MB : Verizon Wireless (www.verizonwireless.com), 2010. 10. 3........,,,, 24) (,, ) 24),

166.,.,.,,..,..,.,.,.

6 167.,,.. Fair Use Policy,,., 1GB~5GB Fair Use Policy. 1GB( ), 5GB unfair use',. m-voip,,. T-Mobile,,.,.

168. Wi-Fi 3G Wi-Fi,. Wi-Fi., Wi-Fi,,,... m-voip, m-voip,.,.. m-voip,,. 3G.., m-voip

6 169., m-voip.,..,..,.. (128 byte), 0.5KB,,,..,

170,.,,,.,,.,.., SMS,. 2 25) 1.. (IMRS; international mobile roaming services),. 25) (2009), APEC(2010), OECD(2010a).

6 171 (outbound), (inbound).. 5. KPMG(2008) 26) 3, OECD(2009c). IMRS,,. IMRS IMRS,.,. (IOT: inter-operator tariff),., /,, (,, ).. 26) KPMG(2008), p.23.

172 6 16 A B B A B A B + [B ] + B + + B + + A + + 3 A B C A B B + + C + + B + + + : : ITU(2008), p.7. /.,,.. 6 17.