Model development of financial support through the commercialization of intangible sports assets Ji-Myung Jung 1 & Sun-Yun Shin 2 * 1 Korea Institute of Sport Science & 2 Yonsei University ʼ ʼ

ʻ ʼ ʻ ʼ Table 1. Types of Intangible Assets Types of Intangible Assets Main Contents Human resource Human capital-related Capability of employees, employment contracts, organization culture etc. Interior Assets (structural assets) External Assets (Customer assets) Technology-related Data-related Engineering-related Artistic-related Condition-related Customer-related Marketing-related Contract-related Process patent, documents on technology etc. Software, data-base etc. Design, product patent, technical drafts etc. Copyright, publication right etc. Mining right, water power, easement etc. List of customers, customer satisfaction, patron etc brand name, logo, advertisement etc. License agreement, franchise etc.

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Fig. 1. Technology valuation process of Korea Invention Promotion Association

ʼʼ Table 2. Loan Demand of Sports Service Business (unit: million KR won) year number of companies determine financing financing execution amount number of amount sum facilities R&D companies sum facilities R&D ʼ08 2 1,300 1,000 300 2 1,300 1,000 300 ʼ09 3 949 649 300 1 150 150 - ʼ10 1 300-300 1 300-300 ʼ11 2 350-350 2 350-350 ʼ12 - - - - - - - - ʼ13 3 700-700 3 500-500 ʼ14 3-350 600 1 - - 300 sum 14 3,599 1,999 2,550 10 2,100 1,150 950 average 2.34 719.8 666.3 425 1.67 520 383.3 350

Table 3. Intangible Asset Categorization of Sport Industry Division Types Contents Objective Intangible Assets Subjective Intangible Assets Patent Design Right Trademark Rights Copyright Human Resource Human Resource Organization Assets Business rights sports goods, objects used in producing sport goods, procedures of manufacturing goods, virtual reality technology for broadcasting scene shapes and forms of sport goods, commercialization items of mascots and puppets, designs used for accessories logos and emblems for team, league, or events; names of sport goods producers, photos and portraits related to athletes and sports list of matches, game schedule, official game publications, stats, videos related to games, writings, official logo songs of leagues or teams, rules related to sports etc. human rights for athletes or web-sites know-how, experiences, imaginative power of athletes ; rights for sports agencies to negotiate athletes business plans and trade secrets, personal information related to athletes, information related to developing products and sport events business rights of empowering sports business, business rights of acknowledging takeovers as characteristic values in sports business ʻ ʻ ʻ ʻ ʻ ʼ ʻ ʻ

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Fig. 2. Brand Equity Ratio Compared to Tangible Assets (Kim, 2011)

Fig. 3. Structure of Intellectual Property Mortgage in China (Teikoku Databank, 2013)

Fig. 4. Comparison Relief from Royalty Method and Incremental Cash Flow Method

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