- () - 2014. 12 : - i -

- i -

- ii -

- iii -

- iv -

- v -

- vi -

6MHz HD SD. - vii -

., on-air.,,,,. - viii -

.., DTV (MPEG-2) (MPEG-4), HD... 68%( 10.6%, 57.4%), 23.4%, 8.6%( 4.3%, 4.3%)., 49.5%( 11.7%, 37.8%), 30.3%, 18%( 12.2%, 5.8%). - ix -

.,,,.,. MBC, SBS. 2. 1,.. PVR(Personal Video Recoder) 1). DTV.,.,. 1) VCR.,,,.. TV. - x -

- xi -

HD PSNR PSNR PSNR.. PSNR 40dB, HD 40dB.. 30( 10, 20). 30 8. - xii -

< > (p<0.05) 8(3, 8, 9, 16, 17, 18, 24, 34), 4 (12M ) 7, 4 (17M ) 1., 12M 17M 12M. - xiii -

, (46.9%). (41.3%)....,..,.. - xiv -

(UHD ),,.,. - xv -

지상파다채널실험방송추진반 - 1 -

1 1, (Ubiquitos Broadcasting).,. N- (PC- -TV )..,.,,., (, 2013).,.,. OTT (, K- ), SBS, KBS K, MBC SBS (pooq), KBS MBC SBS OTT. OTT. ()., - 2 -

.., UHDTV (, 2014).,,. DTV (, 2006), (, 2010). DTV,.,,. 2006 2008..,.. 2012 DTV. DTV - 3 -

(, 2007). DTV,..,,..,,.,. 17M 12M.,,..... - 4 -

2 (Multi-channel broadcasting) MMS(Multi Mode Service). 'MMS' 2006 DTV (Multicasting)' 2006. MMS TV 1 (6Mhz) HD (SD), (, 2006). 2008 MMS 6MHz 19Mbps HD SD 1 ( 2008). MMS 1. 6MHz HD SD. MMS,. MMS. MPEG-2 HD 1.5Gbps 19.4Mbps 6MHz. 6MHz 2-5 -

. 1-1 () MPEG-2, MPEG-4, HEVC. MPEG-2 MPEG-4. HEVC, HEVC. DTV MPEG-2 DTV TV MPEG-4 MPEG-4.. - 6 -

3., on-air.,.,,... 1-2 - 7 -

, DTV (MPEG-2) (MPEG-4), HD.. - 8 -

2 1 1. 2006 2005. 2005 MMS. 2006 5 29 4 DTV MMS, 2006 5 30 MMS. MBC, SBS, EBS 6 5 KBS 6 6 2 HD SD, 3 10 MMS. 2006 6 13 HD, TV (7 10 6 30-9 -

). 700,, (, 2007). 2006 MMS HD 1080i, 1080i MMS HD 720p.. HD MMS. 2006 18 40, (,,, )., MMS 226 947(). MMS 439(46.3%), 320(33.8%), 101(10.7%), 62(6.5%), 13(1.4%), 12(1.3%). - 10 -

< 2-2> 2006 MMS <> (2006). MMS, 82 DTV MMS., DTV MMS, 10%. 2006. 2006 MMS,.,.,,. - 11 -

2. 2008 DTV 1) : 2008 MMS 2006 MMS. 6 MMS. < 2-3> DTV MMS (1) HD(1080i, VBR) + SD (2) HD(1080i, VBR) + SD + SD (3) HD(720p, VBR) + SD (4) HD(720p, VBR) + SD + SD (5) HD(1080i, CBR) HD(720p, VBR) + SD HD(1080i, CBR) (6) HD(1080i, CBR) HD(1080i, VBR) + SD HD(1080i, CBR) <> (2008). DTV. (1)~(4) 1080i 720p HD 1 2 SD. HD SD VBR(Variable Bit Rate). (5) HD 1080i 720p 1080i - 12 -

. (6) HD 1080i CBR(Constant Bit Rate) 1080i VBR 1080i CBR. (5), (6) SD inactive. inactvie, TV EPG. 7 66 TV. 1 - search : 2 / 3 4 PIP 5 6 07 Closed Caption 7 ACAP 8 On/Off 9 Time, Shift, Recording 10 Programtlrks,,,, EPG (1)~(4), TV. (5)~(6). active inactive, - 13 -

. 2006, MMS. 2) 2008 DTV.., ( ) ( ). DTV. TV o 1 1 o 1080i, 17.4Mbps, CBR 720p, 14Mbps CBR o 1080i, 17.4Mbps, CBR 1080i, 14Mbps CBR o ACR(Absolutely Category Rating) o 40(3), 50(4), 60(2) o 3 LCD, PDP - 14 -

,,, 10, 6. TV TV o MPEG-2( Harmonic MV500) o 1080i 29.97fps(frame per sec) o 720p 59.94fps o 20Lux o o 3H(H: TV ) 2 (1 16, 2 12 ) 24, 24. ITU-R BT.500 ACR(Absolutely Category Rating)., 5 ( 5, 4, 3, 2, 1). 2008 < 2-7>. - 15 -

1080i 17.4 Mbps 1080i 14 Mbps 1080i 17.4 Mbps 720p 14 Mbps 1080i 17.4 Mbps 1080i 14 Mbps 1080i 17.4 Mbps 720p 14 Mbps 5.7% 7.1% 14.5% 15.7% 1080i 17.3Mbps <> (2008). DTV 2008 DTV 1920 1080i 17.4Mbps 14Mbps 5.7% (MOS : Mean Opinion Score), 14.5%.,, DTV. - 16 -

2, 1998, 2002, 2005.... - 17 -

- 18 -

, Freeview BBC, Arquiva, BSkyB, ITV, Channel 4 5., (Multiplex) '. SD DVB-T HD DVB-T2.. MPEG-2 MPEG-4 TV, HD, MPEG-4 HD MPEG-2. (), CSA TF1 M6 () MPEG-4. 2007 TV, HD, HD MPEG-4., HD 1,.... ATSC MPEG-2, AC-3 HD 1,. 2013 2HD+1SD, 1HD+3SD. - 19 -

, 1 HD, MPEG-2 MPEG-4. 2003, (Multi-Program)., HD. (NHK),,,,. MPEG-2 MPEG-4, UHD. MPEG-2, HD. - 20 -

3 1. MPEG-2, MPEG-4, MPEG-2 MPEG-4, HEVC. TV MPEG-2. MPEG-2. MPEG-2 MPEG-4 2010 12 TTA (2010.12.23)., HEVC UHD,. MPEG-2 2HD(MPEG-2), 1HD(MPEG-2)+2SD(MPEG-2). 2HD 1HD(1080i) 11~14Mbps, HD. 1HD(720p) 4~7Mbps, 1SD 2.2Mbps. MPEG-2, MPEG-4,. /, MPEG-2, 1. MPEG-2 MPEG-4 1HD(MPEG-2)+1HD(MPEG-4) 1HD(MPEG-2)+3SD(MPEG-4). 1HD(MPEG-2) MPEG-2 11~14Mbps MPEG-4 1HD(1080i) 4-6Mbps, 1SD 1.2Mpbs. - 21 -

MPEG-4, DTV (MPEG-2 ) STB.,. < 2-9> MPEG-2 MPEG-2 MPEG-4 2HD, 1HD+2SD 2HD, 1HD+3SD MPEG-4 DTV DTV STB DTV, MPEG-2 MPEG-4 DTV (MPEG-2 ) STB. 12 3D, TV MPEG-4 MPEG-4., LG 14 MPEG-4. - 22 -

2.,.,.,.,,.,,,.. TV. 3. (Variable bitrate; VBR). (Constant bitrate; CBR).,. (CBR). MP3, WMA, Vorbis, AAC MPEG-2., - 23 -

... ( ),.... MPEG-2 MPEG-2 MPEG-4. 17Mbps 12Mbps. 4. 2) DTV. 37(), 45() 2) RRA (). - 24 -

,. SD. HD(High Definition) UHD, HD, SD DTV. DTV. 21( ),,., MPEG4. DTV 19.4Mbps. 6MHz.. AC-3( ), AAC. TV, MPEG4. HEVC, 3~4 TV.. - 25 -

3 1,. 4(KBS, MBC, SBS, EBS) (, LG, ). 2013 10,,.. 16(1~4, 4). 3 8 2. 8, 1. 2,..( ) (5-1),. - 26 -

- 27 -

,,. 3-1.,., (,, ). - 28 -

2 1. 1) 1 4, KBS 4. KBS 19(503MHz), 500W. 2013 12 9, 2014 1 9. 2014 1 4. 14 1~4( 4) ( ) KBS, 4-29 -

2). 2 4, KBS 2 7 30. - 30 -

2013 12 9 2014 4 31(4) 3-2: RF 3-3: 1 3-2 RF - 31 -

3-3 1 3),.. KBS EBS 1 Lab, MBC, SBS 2 Lab. KBS EBS 11 30, MBC SBS 12 20.. 11 18 24.,, - 32 -

,.. 3-4 - 33 -

4) () 1. (2.5kW) 1/5 500W, 360 4 2.,. - 34 -

2. 1) KBS KBS MPEG-4. < 3-5> KBS < 3-6> KBS KBS 1HD(MPEG-2) + 1HD(MPEG-4) 2HD, (VBR) (CBR). Audio AC-3 3). - 35 -

KBS, 5-1 MPEG-2 KBS1 DTV, 5-2 MPEG-4 KBS WORLD. < 3-5> < 3-6> 2014 4 1 KBS 5-1 5-2. 3) AC-3(Audio Coding-3) : Dolby 5.1 5. 48, 44.1, 32 khz, 32~640 kbps, KBS 48kHz, 384kbps, MBC 48kHz, 448kbps, SBS 48kHz, 384kbps. AC-3 MP3 AAC. AAC(Advanced Audio Coding) : MPEG-4 MP3, CD. VBR(variable bit-rate) MP3 1.4, TNS(Temporal Noise Shaping) Prediction. 8~96 khz, 8~529 kbps, 48. 10 BBC, NPR. - 36 -

3-5KBS 5-1 (KBS) - 37 -

3-6KBS 5-2 (KBS) - 38 -

2) MBC 3-7MBC - 39 -

3-8MBC - 40 -

3) SBS SBS. < 3-9> SBS : MPEG-4 MPEG-4, AC-3, AC-3. SBS CBR VBR piecewise CBR. VBR () VBR - 41 -

2 Mbps 16 Mbps. CBR VBR Audio AC-3. 3-9SBS - 42 -

4) EBS EBS MPEG-2 2HD. EBS,. - 43 -

시 분 월화수목금 분 시 분 시 분 7 7 30 40 55 10 8 25 35 50 15 9 30 10 50 11 20 30 40 55 10 25 35 50 15 30 50 20 8 9 10 11 12 30 10 40 10 40 40 7 8 9 10 11 30 10 40 10 40 40 12 13 10 40 10 40 20 13 14 40 20 12 13 14 40 20 14 20 15 15 15 35 55 15 16 35 55 15 35 55 15 35 16 40 20 30 15 16 40 20 30 17 15 25 40 55 55 15 25 17 20 17 20 5 18 20 30 45 19 30 40 50 20 10 40 21 10 40 55 5 20 30 45 30 40 50 10 18 10 10 19 20 50 21 18 10 10 19 20 22 23 40 30 20 40 10 40 30 20 22 23 35 30 20 50 21 35 22 30 20 23 24 3-10EBS - 44 -

3. 1). /, HD / CBR VBR,. KBS MPEG-4, TS 1 12 Mbps, 6 Mbps CBR. TS 2 12~14 Mbps, 4~6 Mbps VBR. - 45 -

MBC MPEG-4, TS 1 13, 17, 18 Mbps, 0, 1, 5 Mbps(, 1 Mbps, 5 Mbps) 4. TS 2 2 Mbps VBR. SBS MPEG-4 TS 1 12 Mbps, 6 Mbps CBR. TS 2 15~18 Mbps, 3 Mbps VBR. - 46 -

EBS MPEG-2 TS 1 11 Mbps, 7 Mbps CBR. TS 2 6~16 Mbps, 2~12 Mbps VBR. 2)., DTV On-air. - 47 -

그림 3-11 다양한 수신기들과 테스트 스트림을 이용한 가전사 정합테스트 좌 측정차량 외부, 우: 측정차량 내부) ( : 그림 3-12 실험방송 On-air 수신을 통한 가전사 정합테스트 - 48 -

< 3-15> LG - 49 -

- 50 -

4) (1) MPEG-2 07 LG 1:1, (, 5-1, 5-2, 19 5-1 5-2, 19 5-1, 5-2 ). (2) MPEG-2 MPEG-4 5-2 AC-3 LG " ",. MPEG-4, AAC. LG/. (3) LG.. - 51 -

(4) (VBR) (LG/)., VBR, VBR 6~12 Mbps. 5) KBS MPEG-4 Audio Old Model. EBS EPG(Electronic Program Guide) 4) EPG. (Closed Caption) 5) MPEG-4 Chip Closed Caption, (VBR). 4) TV. 5) (Closed Caption).. - 52 -

MPEG-2 2006.. 2006. LG MPEG-4 TV 2014. LG 2012 MPEG-4.. - 53 -

4 1 1..,,. < 4-1> KBS DTV. MPEG-4., - 54 -

,. ( ). 2,,.. - 55 -

- 56 -

4, 1, 31, // 11. 27. 1 2 3 2. 47 34(72.3%), 13(27.7%). 40 20(42.5%), - 57 -

40 27(57.4%), 7(14.9%), 40 (85.1%). 31(66.0%), (, ) 16(34.1%). < 4-4> 3. 1), KBS 59.6%, 74.5%, 63.8%, 57.4%. - 58 -

100% 90% 80% 70% 60% 4.3% 2.1% 2.1% 4.3% 2.1% 6.4% 6.4% 8.5% 34.0% 17.0% 27.7% 29.8% 50% 40% 30% 20% 10% 38.3% 53.2% 44.7% 21.3% 21.3% 19.1% 46.8% 10.6% 0% 4-1KBS MBC 51%, 62%, 57%, 36%. MBC - 59 -

. 100% 90% 80% 70% 4.3% 2.1% 2.1% 8.5% 4.3% 8.5% 12.8% 34.0% 29.8% 25.5% 25.5% 60% 50% 40% 30% 20% 10% 36.2% 14.9% 36.2% 31.9% 25.5% 25.5% 27.7% 23.4% 12.8% 0% 4-2MBC SBS 59.6%, - 60 -

65.9%, 66%, 63.9%. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 4.3% 2.1% 2.1% 4.3% 4.3% 6.4% 6.4% 4.3% 31.9% 27.7% 25.5% 25.5% 44.7% 46.8% 51.1% 51.1% 0% 4-3SBS - 61 -

EBS 53.2%, 57.4%, 55.3%, 40.4%. 100% 90% 80% 70% 2.1% 2.1% 2.1% 4.3% 6.4% 8.5% 8.5% 10.6% 31.9% 25.5% 25.5% 38.3% 60% 50% 40% 30% 36.2% 38.3% 36.2% 29.8% 20% 10% 17.0% 19.1% 19.1% 10.6% 0% 4-4EBS - 62 -

68%( 10.6%, 57.4%), 23.4%, 8.6%( 4.3%, 4.3%)., 49.5%( 11.7%, 37.8%), 30.3%, 18%( 12.2%, 5.8%). - 63 -

4. 1),.. KBS (n) 13 21 21 22 52 32 1 1 1 3 1 1 5-1 1 3 2 3 5 4 5-2 2 1 3 4 8 3 11 18 18 16 41 27-64 -

(n) 26 17 20 24 56 29 0 0 2 1 2 1 5-1 3 1 3 0 5 2 5-2 3 2 3 4 6 6 20 14 14 19 45 23-65 -

2).. - 66 -

< 4-16> SBS - 67 -

3),. - 68 -

- 69 -

- 70 -

4).. 11. ( : 2 ). - 71 -

< 4-23> - 72 -

.. MBC, SBS. 2. 1,.. PVR(Personal Video Recoder) 6). 6) VCR.,,,.. TV. - 73 -

DTV.,.,. (1) (, ) (, ) (, 360 ). (PVR ),. (2), 2006. 17.5Mbps 11~12Mbps. 19... 5-1 9-1 - 74 -

.., MBC, SBS..., (5-1) 1~3.. (trade-off). 7),., LG TV.. 7),. - 75 -

< 4-24> - 76 -

5. 89.4%, 78.7%., 10.7%,., 5-1 5-2. 4-5 66.0%, 68%. 8.5%, 8.6%. - 77 -

< 4-25> () () 89.3%, 78.7%. 2.1%, 4.2%. - 78 -

< 4-26> 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 2.1 1.0 8.5 17 36.1 48.9 48.9 47.6 40.4 29.8 11.0 다채널서비스 다채널서비스 온라인시청자 수신사전의향 수신사후의향 비율 (%) 비율 (%) 전혀시청하고싶지않다시청하고싶지않은편이다보통이다시청하고싶은편이다매우시청하고싶다 4-6 - 79 -

6..,,..,,,,....,,.., 2HD.,.,.. () 84%.. 66%, 68%. - 80 -

2 1. 19. 17.5Mbps 12Mbps.. 4-7 DTV 4-8., UHD..,.,. - 81 -

PSNR(Peak Signal Noise Ration)..., (, 2004) 8). 2. () OmniTek A( ) 17.5Mbps PSNR B( ) 12Mbps PSNR. 8) 이철희외 (2004). 객관적비디오화질평가기법에관한연구. 한국정보통신기술협회. - 82 -

<PSNR : Peak Signal to Noise Ratio> - - PSNR(Peak Signal-to-Noise Ratio). (MAX) 10bit 1024, (Mean Square Error). 30~50dB log. (OmniTek ) (1080i ) PSNR Encoder HD-SDI Encoder MUX MUX Decoder - 83 -

4-9 4-10PSNR - 84 -

HD PSNR PSNR B PSNR. PSNR 40dB (, 2008,, 2009, ). 3. 1) HD HD. 40dB. 17.5Mbps( 17M) 12Mbps( 12M). - 85 -

2). (ITU-R) (BT.500 IUT-T p.910) 9)10) DSCQS(Double Stinulus Continuous Quality Scale) ACR(Absolute Category Ration) 11). ITU-R BT.500,,. (lightwall), (3H)..,,,.,. 20, 80~100. 10 20 30. 9) ITU-R, (2003). "Methodology for the subjective assessment of the quality of television pictures", ITU-R Recommendation BT-500-11. 10) ITU-T, (2008). "Subective video quality assessment methods for multimedia applications, ITU-T Recommendation p.910. 11) 윤성욱외 (2013). 3D 디스플레이모니터의주관적화질상관도비교. 방송공학회논문지, 18 권 3 호, 416~424. - 86 -

, 15, PSNR. 50 30. TV 1 2. TV 1 ITU-R DSCQS(Double Stinulus Continuous Quality Scale) 1, 2 TV, 50 TV 2. 1 TV,. 2 TV. TV. TV 180, TV. TV. 2 TV. HD. - 87 -

20, 10 6.19() ~ 6.20(), KBS 55 full HD 2 17.5Mbps 12Mbps () 1.0 MMS () (TTA, ETRI ),, Hi-Q 7 (// ), 30 1. / (blind-test). - 88 -

4-11 - 89 -

3) 10, 20.,,,, TV.,,, () 1.0,,. 21(70%), 9(30%) 30 5(16.7%), 30~49 17(56.7%), 50 8(26.7%). - 90 -

4) 2 TV 2(55, ) 35 15.,,,. 35 5., 2 TV 0, 0. 15~20 3. SPSS 19.0, ( ). 4-12 - 91 -

0 /, 4 /. 1 17M, 7 12M. 4 17M 12M. - 92 -

1 9 5 () 2 5 9 () 3 9 5 () 4 9 5 () 5 9 5 ( 2) 6 5 9 ( ) 7 9 5 (-1 ) 8 9 5 () 9 9 5 ( ) 10 5 5 (2 ) 11 9 5 ( 6) 12 5 9 ( ) 13 5 9 () 14 5 9 () 15 9 9 (- ) 16 9 5 ( ) 17 5 9 ( ) 18 9 5 ( ) 19 9 5 100 (1 ) 20 5 5 ( ) 21 5 9 () 22 5 9 (- ) 23 5 9 () 24 9 5 ( ) 25 5 5 ( ) 26 5 9 () 27 9 5 () 28 9 5 () 29 5 9 () 30 9 9 () 31 5 9 (- ) 32 5 9 () 33 9 5 (- ) 34 9 5 (, ) 35 5 9 () - 93 -

21, 9 4.17(sd=.21), 4.06(sd=.17). 4.10(sd=.24), 4.12(sd=.15). 4.05(sd=.12), 4.15(sd=.22) 4. (21) 4.14.21 (9) 4.06.17 (15) 4.10.24 (15) 4.12.15 (10) 4.05.12 (20) 4.15.22, 5( 10, 15, 20, 25, 30). 5 4, - 94 -

." < 4-33>,, (),. - 95 -

< 4-34> (),,,. 6) 4.10. <4-35>. 3.5~4.5 17M 12M. - 96 -

- 97 -

(p<0.05) 8(3, 8, 9, 16, 17, 18, 24, 34), 4 (12M ) 7, 4 (17M ) 1., 17M 12M.. - 98 -

- 99 -

- 100 -

4-13 ( 8 ) - 101 -

4.. HD PSNR (A) PSNR (B) B PSNR. A B PSNR 40dB.,,.. 17M 12M.,..,,,. 12) 12) 1~3. - 102 -

5 1...,. 19~64 1,000. e-mail,,. 2014 4 28 2014 5 6 10. 509(50.9%), 491(49.1%), 20-103 -

( 19~29) 207(20.7%), 30(30~39) 234(23.4%), 40(40~49) 257(25.7%), 50 (50~64) 302(30.2%). 207(20.7%), 303(30.3%), 253(25.3%), 96(9.6%), // 141(14.1%). 484(48.4%), 160(16%), 165(16.5%), 100 (10%), / 91(9.1%). - 104 -

2 44.0%. 9.2%, 34.8%. 56%.,, 17.7%. 10 8. 알고있음 9.2 알고있음 17.7% 이름만 들음 34.8% 모름 56% 모름 82.3% 5-1 ( - ) ( : %, ) 74.1%,, (66.5%), (38.4%). - 105 -

58.6%, 11.0%. 5.3%. 5-2 ( : %) - 106 -

< 5-4> 47.9%, 7.8%. 7.5%. 5-3 ( : %) - 107 -

KBS 1 KBS 2 MBC SBS 1. / 13.4% 7.2% 10.2% 8.6% 2. 7.5% 11.2% 13% 9.2% 3. / 6.4% 6.3% 4.7% 5.4% 4. 5.2% 4.3% 5.0% 7.1% 5. - (,, ) 7.7% 8.9% 8.7% 7.1% 6. 5.8% 3.6% 3.3% 3.8% 7. - 5.9% 7.5% 8.4% 10.2% 8. (KBS1), / 4.5% 6.2% 5.5% 4.6% 9., (KBS2) 6.5% 4.4% 5.8% 5.0% 10. 3.6% 4.3% 3.3% 4.0% KBS 1 /(13.4%), (7.5%), / (6.4%). KBS2 (11.2%), /(8.9%), / - 108 -

(7.5%). MBC /(10.2%), /(8.7%), /(8.4%). SBS /(10.2%), (9.2%), /(8.6%). 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 5-4 - 109 -

18.0% 16.0% 14.0% 15.6% 12.0% 11.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 8.8% 6.8% 5.3% 5.2% 5.5% 5.3% 4.5% 4.4% 5-5EBS EBS. EBS EBS ) (15.6%) (11.0%). 2011 TV 3D-TV 37.3%. - 110 -

보유 37.3% 미보유 62.7% TV 67.0%. 1 12.1%, 3 49.9%. 33.0%. < 5-8> TV 1 년이내구매 12.1% 구매의향없음 33.0% 2 년이내구매 18.2% 4 년이내구매 17.1% 3 년이내구매 19.6% - 111 -

5, TV 34.5%. 5.7%. 19.3%, 46.2%. 5-5TV ( : %) < 5-9> TV 전혀구입의향 없음 3.3% 적극구입 5.7% 구입안함 16.0% 구입예정 28.8% 보통 46.2% - 112 -

TV 58.3%. 8.3%. 5.7%, TV TV. 5-6 TV ( : %) < 5-10> TV 고려않함 4.3% 적극고려 8.3% 전혀고려안함 1.4% 보통 36.0% 기능고려 50.0% - 113 -

5 23.7%., 44.1% 2. 5-7 ( : %) - 114 -

3 51.6%. 8.6%. 8.3%. 5-8 ( : %), (46.9%). (41.3%). - 115 -

(41.0%). 33.7%. < 5-12> 10, TV 38.9%. - 116 -

, (45.6%). 잘모르겠음 45.6% 해지의향있음 38.9% 해지의향없음 15.5% 5-9 39.4% 10 VOD.,, 28.4%. - 117 -

< 5-13> 10 VOD 39.4%,, 28.4% 11% 9.0% 7.1% 2.6% 1.3% 0.6% / 0.6% 100% TV 2 (N=499), 59.5% TV., 31.3%. 잘모르겠음 31.3% 이용의향없음 9.2% 이용의향있음 59.5% 5-10 2 TV - 118 -

/ (15.5%), (13.4%), // (10.7%). < 5-14> (, ) / 15.5% 13.4% // 10.7%,, 6.0% 5.0% / 4.9% / 2.7% 2.6% 2.0% 2.0% 1.6% 1.5% VOD 1.4% 0.7% 2.7% / 33% - 119 -

4 TV TV. TV TV TV. 2011 TV 37%, 1 TV., TV 60%. 58.6% 47.9%. 51.6%. TV, 24.5% 14.5%, 23.7%. TV. 6~10 20%. - 120 -

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 5.3 7.5 8.3 36.1 44.6 40.1 58.6 47.9 51.6 58.0 58.0 2.4 8.1 15.1 19.4 24.5 14.5 44.1 32.2 23.7 시청의향추천의향다채널서비스 다채널기능 TV 구입시기 셋탑구매의향 도입 확인의향 앞당길 의향 (5 채널 ) 긍정적이다. 보통이다. 부정적이다 TV 교체의향없음 5-11 TV MPEG-4 KBS, MBC, SBS.. 2013 4,381 10,464 97% TV, TV 68% (KISDI, 2013). 3D TV 11.6%, TV TV 9%. - 121 -

2011 (n=5,109) 2012 (n=4.432) 2013 (n=4,381) ( 12~ 13) TV 49.7% 58.2% 68.4% 10.2% 3D 5.2% 8.8% 11.6% 2.8% TV 2.6% 5.8% 9.0% 3.2% 45.7% 42.0% 44.8% 2.8% 1,000 57%() 3D TV TV UHD TV. TV MPEG-4. TV (6.9) TV TV (EC, 2014). 5-12 TV (2010~2013) <> KT (2010). TV : TV. - 122 -

. 50%..,,. UHD.,. - 123 -

6 1 2006 2010.,. DTV DTV,...,,.., 60%, (80%).,,, (73%),. - 124 -

.,., (17.5Mbps) (12Mbps)..,.. (52%)., (8%).,,. 20%. 6.8%( 13, ). ( ) - 125 -

.. 2.,...,. MPEG-4 47.,., (2).,,,. - 126 -

.,. Blind test, /... (30, 5), (30)..,. - 127 -

- 128 -

- 129 -

1 : 1 o - 06 4 (lab-test, On-air), o ( ) MMS o ( ) 13 12 3 () o ( ) o ( ) KBS, 4 < > - 130 -

10.25~11.15 11.15~11.30 12.1~12.15 12.15~12.20 12 ( ) *11.12 2 lab-test,. / 11 1 11 5 11 12 (2) 11 KBS () KBS 12 15 (3) - - 141, 141 14 1Q - - - - 131 -

. - - 11 15 Test - - - 12 15 Test - () - 14 1-132 -

2 o -, o - - KBS EBS 1 Lab, MBC, SBS 2 Lab o KBS -, 11 18 24 -, o ( ) KBS, EBS, MBC, SBS - KBS, EBS - SBS, MBC - 133 -

o ( ) LG - OFF - LG -, LG o (MPEG4 ) MPEG4 TV 2014 - o ( ) -, - (, PSIP,,, ) - o ( ) - 134 -

- -, o () - o (), -,,, o ( ) KBS, EBS, Lab, MBC, SBS 12 1 Lab - 135 -

3 o ( ) DTV, - - 2006 2010, o ( ) - - o () - -, o - 136 -

() 10 25 (1 ) kick off - 11 5 - - - - 11 12 (2 ), - - - KBS 11 30 (KBS, EBS) - - - - 12 9 Lab Test (1) (KBS, EBS) - - 12 16 (3 ) Lab Test 1 (KBS, EBS) (MBC, SBS) - - & '14 1 '14 1 142 143 14 Lab Test (2) Lab Test 2 (8) (4) (MBC, SBS) (MBC, SBS) ( 2) ( 1) - - - - - - - - - 137 -

(KBS) () 2013 12 9 2013 12 10~ 2013 12 20 2013 12 23~ 2014 1 12 2014 1 9 2014 1 13~ 2014 1 26 2014 1 27~ 2014 2 9 2014 2 10~ 2014 2 23 2014 2 24~ 2014 3 9 2014 3 10~ 2013 3 31 2014 4 30 RF & KBS (2) EBS (2) MBC (2) SBS (2) (3) KBS EBS MBC SBS KBS, EBS Test o KBS 2., - MEPG-4 AAC AC3. - MPEG-4 AAC -,, AAC AAC - 138 -

- AAC, MEPG-4 AAC o EBS 5 o MBC, SBS o MBC SBS - MBC (2013 12 16~2013 12 20) - SBS, (2013 12 16~2013 12 20 ) MPEG-4 2011, LG 2013, 2014 o 2011, LG 2013, - LG 2013 MPEG-4 KBS MPEG-4 EBS MPEG-2 o KBS MPEG-4 MPEG-2 EBS - 139 -

o, 3 - UHD o o o o - KBS o 500 - ( ) - 140 -

20, o KBS MPEG-4 o, -,,,, - 141 -

4 o o : 2014 1 3 10 o : 4 () 10:00~10:10 4 10:10~10:40 MBC, SBS 10:40~11:10 KBS 11:10~11:30 11:30~12:00, o 13 12 16 3 KBS, EBS MBC, SBS o KBS o MPEG-4 o - 142 -

() 10 25 (1 ) kick off - 11 5 - - - - 11 12 (2 ), - - - KBS 11 30 (KBS, EBS) - - - - 12 9 Lab Test (1) (KBS, EBS) - 12 17 (3 ) Lab Test 1 (KBS, EBS) (MBC, SBS) - - & '14 1 3 Lab Test 2 (MBC, SBS) - - 14 2 14 3 14 (8) (4) ( 2) ( 1) - - - - - - - 143 -

() 1. & 2. 3. 4. 5. 6. TV ( ) ( ) ( ) TV STB 1. 2. 1. 2. 3. ( ) 1. 2. 3. ( ) 1. 2. 1. 2. 1. 2. 1. TV 2. STB - 144 -

5 o () KBS, - KBS MPEG-4, AC3 KBS TV AC3 - EBS, SBS, MBC, o () on Air - MPEG-4, MPEG-2 AAC, AC3 - LG 5-2 AC3, - MPEG-4, AAC o () AAC AC3 TV - - TTA - 145 -

- () - (), ( ), o - LG, - KBS o LG -,, LG o KBS (20 ) - - 146 -

- KBS, -, o o,, - o KBS, ( ) TV 2-147 -

o,, - TTA -, - MMS - 148 -

6 6 o (EBS ) EPG EBS - (LG) - () EBS EPG - 2006 5-1 5-2 - EBS, - EBS o ( ) EPG (Caption) - LG, - o (VBR ) LG, - 149 -

- VBR - EBS, KBS o () KBS - Player K 1 -, - (3) - 2 24, - 150 -

7 7 o - 100-3 17, - < > 3 12 3 17 3 17 3 19 3 20 4 1 - - - KBS - - - - - 151 -

1( ) 3 24~3 25 3 26~3 27 3 28~3 30 3 31~4 1 MBC EBS SBS KBS 2( ) 3 20~3 21 3 24~3 25 3 26~3 27 3 28~3 31 KBS MBC EBS SBS - 152 -

o - - (12 ) - o 3 KBS - - - (30) o - SBS, MBC -, o - TV o,, - 50, 20, 10 (, LG, ), (KCA, ETRI) 10 300-153 -

-, -, - 154 -

8 8 o (KBS) - 4 3 KBS o (KBS) - ' o o - () Lab - () - (ETRI) - (KCA) o ( ) - ( ) 66%, 25.5%, 8.5% - 155 -

- ( ) 91.5%, 6.4%, 2.1% - ( ) 89.4%, 8.5%, 2.1% o () MBC EBS SBS KBS 5-2 ( ) 5-1 5-1 5-2 5-1 5-2 5-2 SBS o () - 156 -

MBC EBS SBS KBS,, 5-1 o () MBC EBS SBS KBS o ( ) - ( ) 68%, 23.4%, 8.6% - ( ) 78.7%, 17%%, 4.2% - 157 -

- ( ) TV 14.9%, 31.9% - 158 -

9 9 o MBC, SBS, EBS KBS o ( ) KBS,, - :,, 20 - : KBS Hi-Q( ) - : 55 LED 2( ) - : 5 15 o ( ) (, )1000 - : 4 29~5 9-1 : 5 12~16 o - () KCA - () KCA, ETRI - (ETRI) - 159 -

- (KCA) o ( ), - () - o ( ), - KCA - o ( ), -, o - MMS -, - 160 -

-, -, o ( ), TV - LG TV - LG 2014 MPEG-4, - - 161 -

2 :,, () (n). 1 5-2 1 5-1,. 1,4 main. 5-2 1,6.. 1 2-3 1 1 1 TV,. 1 1,5 15... 1 5-2.. 10%,.. 1 5-1. 1 1,6 1-162 -

(n) 5-2 5-2.. TV PVICO. 4 3. 24 5-2. 1,4 3/285-1, 5-2SBSEBS. 5-2. 5,4 5-1,5-2 5-1 5-2 CH UP SBS. SBS 5-2 4 3 25 1 7 KBS SBS. 5-2. 5 5-1. 5-2. (5-1,5-2). 6 5-1 noise. 6-1, 5-2. 1,6 (5-2 ). TV. 5-1..,. 1 1 ( ). 1 1,. 10 5-1. 10.,. 11. 10 5-1. 1 4 6 6 6 7 6 4 4-163 -

/ / / 1 1 1 5-1, 5-2, 5-2 1 (signal). 11 5-1() ( ). 5-2 ( ) 1,6 1 5-2. 1 (5-1). 1,2 1, 1,2,, 2 1 (3) (0.5) (0.5) 1 27 +. 10-20%, 50% 1. 5-1, 1, 5-2 1 5-2 ( ). 5-1, 4 2 1 1 ( ) 1 4/2 (21:00~22:00) 1 1 2 1 4 2 KBS 1. 5 5 8 (n) 26-164 -

2 5-2 2 (signal). 11 5-1() ( ). 5-2 ( ) 2, 6 5-2 MBC(DTV) 2. (5-2), 5-2 1,2 ( ) (5-1), 11 1,2 (). () 2,. 5-2 2 EBS(5-2) (5-1),, 2 2 1 5-1. 5-2. 5-2 6, 9 HD SD,, PVR 8 6, 1,8 () 1 ( ) 1, 2,8 5-2 SD HD 2 3 2 5-1 2 5-2 / (5-1) 2 1 (n) - 165 -

(n) () 3 MBC. 3 5-1, 5-2, 3 60% 3 (5-1), (). 8:10 (5-1) 3 MBC95-114 3 5-1,5-2 3 3 17 5-2 3 3 (11.1)5.15.2 3 3 3 3 4/1 3 3 6-1 () 3 1-28. 31 1 5-1() 1 1 1 1 2 1. 1 1 1 1 115-1 () 3 2. 3 5-2 1 TV 6 3. 3 3 1 5 5 4 3-166 -

3 : ()? < >.,.. 2014 4 1.? [] 1. 2. 2. ()? [] ( ) 3. TV?. [] 1. TV -> if not 1, (TV ) 2. PC 3. (, PC) 4. -> - 167 -

4.?. [] 1. -> 2. -> 3.,, -> 4. 5.? [] 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 6. TV?,. - 168 -

. [] 1. 2. ( TV ) 3. (, VOD ) 4. IPTV (KT(), SK, LG U) 5. (TV + ) 6. (TV PC, pooq ) 7.. [] 1. 2. 3. - 169 -

1. TV? TV. TV, () TV. - TV: ( ) 2. TV? 1. TV -> 4 2. PDP TV -> 3 3. LCD TV -> 3 4. LED TV -> 3 3. TV?. [] 1. 3D TV 2. TV 3. UHD TV 4. 4. TV?. [] 1. : ( ) 2. : ( ) 5. TV, IPTV,? [] - 170 -

1. 5,000 2. 5,000~10,000 3. 11,000~15,000 4. 16,000~20,000 5. 21,000~25,000 6. 25,000~30,000 7. 31,000 6.? [] 1. (KBS1, KBS2, MBC, SBS( ) 2. (JTBC, MBN,A, TV) 3. (YTN, TV) 4. (tvn, OCN, YTN ) 7.?. [] 8.? 5. [][ 5 ] - 171 -

1. / 2. / 3. 4. 5. 6. 7. 8. 9. / 10. - 11. - (,, ) 12. - 13. 14. 15. / 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. () - 172 -

27. 28. 29. 30. 31. 32. ( ) 9., MMS(Multi-Mode Service)? [] 1.. 2.. 3.. 10..? [] - (HD) 1 (6MHz) 2~3. KBS1, KBS2, MBC, SBS, EBS 5 10. - 173 -

11.?. [] [rank: 5] 1. 2. 3., 4. VOD 5. ( ) 12.,? [] 1.. 2.. 3.. 4.. 5.. 13.? [] 1.. 2.. 3.. 4.. 5.. 14., - 174 -

,? 5.[] [rank: 5] 1. / 2. / 3. 4. 5. 6. 7. 8. 9. / 10. - 11. - (,, ) 12. - 13. 14. 15. / 16. 17. - 175 -

18. 19. 20. 21. 22. 23. 24. 25. 26. () 27. 28. 29. 30. 31. 32. ( ) 14-1. EBS 5. [] [rank: 5] 1. / 2. / 3. 4. 5. 6. / 7. 8. - 176 -

9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. ( ) 15. 2011 TV 3D-TV? [] 1. -> 15-4 2. 15-1. TV? [] 1. 1 2. 2 3. 3 4. 5 5. ->15-4 15-2. 5 TV - 177 -

? [] 1.. 2.. 3.. 4.. 5.. 15-3. TV TV? [] 1. 2. 3. 4. 5. 15-4. (6~10) 5? [] 1. 2. 3. 4. 5. 16.. A TV. B 2011-178 -

3D TV, TV, TV.? [] 1. A 2. B 3. 17.? 1.. -> 17-1 2.. -> 17-1 3.. ->18 4.. -> 17-2 5.. -> 17-2 17-1.? [ ] 1. 2. 3. 4. ( ) 5. ( ) 17-2.? [ ] 1. 2. - 179 -

3. 4. 5. ( ) 18. 10 (///IPTV ),? [] 1.. 2.. -> 18-2 3.. -> 19 18-1. KBS, EBS, (///IPTV ),? [] 1.. 2.. 3. 18-2.? [] 1. 2. 10 VOD 3. 4. 5.,, 6. ( : ) - 180 -

19. [if 1 2] TV 2, TV? [] 1. 2. 3. 20.,. [] - 181 -

1.? 1. -> 2 2. ->1-1 1-1.? 1. -> 1-2 2. ->2 1-2.? [] ( ) ( ) ( ) ( ) ( )// // 2. ( )?. [] ( ) 3.? [] 1. (,,, ) 2. (,, ) 3. (,, ) 4. (,, ) - 182 -

5. (,, ) 6. (,, ) 7. (,, ) 8. / (,, ) 9. (,,, ) 10. /// (,,,, ) 11. (, ) 12. (, ) 13. 14. / 15. 4.?,. [] 1. ~ 99 2. 100 ~ 199 3. 200 ~ 299 4. 300 ~ 399 5. 400 ~ 499 6. 500 ~ 599 7. 600 ~ 699 8. 700 5.?. [] 1. 2. - 183 -

3. 4. 5. 6. 7. ( ) 6.? [] 1. 2. 3. // 4. 5. *. * - 184 -

- : 19-64 1,000 - : CAWI(Computer Assisted Web Interview) - :,, - : 2014 4 28~5 6 ( 10) - : (n) (%) Total 1,000 100.0 509 50.9 491 49.1 19-29 207 20.7 30-39 234 23.4 40-49 257 25.7 50-64 302 30.2 207 20.7 303 30.3 253 25.3 96 9.6 // 141 14.1 484 48.4 160 16.0 165 16.5 100 10.0 / 91 9.1-185 -

3 44.0%. 9.2%, 34.8%. () (1,000) 9.2 34.8 56.0-186 -

() (1,000) 17.7 82.3 74.1%,, (66.5%), (38.4%). (1+2 ) 1 1+2 () (1,000) (1,000) 50.2 74.1, 28.4 66.5 17.8 38.4 VOD 3.3 20.5 0.2 0.2 0.1 0.2-187 -

() (1,000) 11.0 47.6 36.1 4.3 1.0 Mean() 3.63 47.9%, 7.8%. 7.5%. - 188 -

() (1,000) 7.8 40.1 44.6 6.2 1.3 Mean() 3.47 KBS 1 ( ) /(37.0%), (33.6%), / (32.4%). / 1. - 189 -

1 1+2+3+4+5 () (1,000) (1,000) / 13.4 37.0 7.5 33.6 / 6.4 32.4 5.2 32.1 - (,, ) 7.7 31.3 5.8 30.3-5.9 26.2 4.5 26.1 6.5 23.6 3.6 23.1 KBS2 ( ) (38.0%), /(34.0%), /(30.8%). /, 1(7.5%) /(8.9%),. - 190 -

1 1+2+3+4+5 () (1,000) (1,000) 11.2 38.0-7.5 34.0 - (,, ) 8.9 30.8 / 7.2 27.2 / 6.3 27.1 4.3 27.0 / 6.2 26.8 4.4 26.8 4.3 26.7 3.6 23.0 MBC ( ) (41.6%), /(32.7%), /(31.4%), /(30.7%)., 1. 1 1+2+3+4+5 () (1,000) (1,000) 13.0 41.6-8.4 32.7 / 10.2 31.4 - (,, ) 8.7 30.7 5.0 28.9 / 4.7 26.5 / 5.5 25.9 3.3 24.5 5.8 24.0 3.3 24.0-191 -

SBS ( ) (40.2%), /(35.0%), (30.9%), /(30.7%), /(30.0%). SBS 1 1 1+2+3+4+5 () (1,000) (1,000) 9.2 40.2-10.2 35.0 7.1 30.9 / 8.6 30.7 - (,, ) 7.1 30.0 / 5.4 26.2 4.0 24.6 / 4.6 24.5 3.8 23.4 5.0 22.5-192 -

EBS ( ), (55.5%) (52.8%).,, 30%. 1 1+2+3+4+5 () (1,000) (1,000) 15.6 55.5 11.0 52.8 5.3 39.0 5.2 35.8 6.8 32.4 8.8 29.8 4.5 29.4 5.5 29.1 5.3 26.6 / 4.4 22.5-193 -

2011 TV 3D-TV 37.3%. () (1,000) 37.3 62.7 TV 67.0%. 1 12.1%, 3 49.9%. 33.0%. () (627) (627) 1 12.1 12.1 2 18.2 30.3 3 19.6 49.9 5 17.1 67.0 33.0 100.0-194 -

5, TV 34.5%. 5.7%. 19.3% 46.2%. () (420) 5.7 28.8 46.2 16.0 3.3 Mean() 3.18-195 -

TV 58.3%. 8.3%. 5.7%, TV TV. () (420) 8.3 50.0 36.0 4.3 1.4 Mean() 3.60-196 -

5 23.7%., 44.1% 2. () (1,000) 3.5 20.2 32.2 28.5 15.6 Mean() 2.68-197 -

, B 66.4%. A 14.1%. () (,1000) A 14.1 B 66.4 19.5 51.6%. 8.6%. 8.3%. - 198 -

() (1,000) 8.6 43.0 40.1 6.7 1.6 Mean() 3.50-199 -

, (46.9%). (41.3%). () (516) 46.9 41.3 8.3 ( ) 3.1 0.4 (41.0%). 33.7%. - 200 -

() (83) 41.0 33.7 10.8 6.0 4.8 3.6 10, TV 38.9%., (45.6%). () (1,000) 38.9 15.5 45.6-201 -

KBS, EBS /, 60.4% TV. 20.6%. () (389) 60.4 19.0 20.6 39.4% 10 VOD.,, 28.4%. - 202 -

() (155) 10 VOD 39.4,, 28.4 11.0 9.0 7.1 2.6 1.3 0.6 / 0.6 TV 2, 59.5% TV., 31.3%. () (499) 59.5 9.2 31.3-203 -

/ (15.5%), (13.4%), // (10.7%). () (155) / 15.5 13.4 // 10.7,, 6.2 5.2 / 4.9 / 2.7 2.6 1.9 1.6 1.6 1.5 VOD 1.2 0.7 2.9 / 33.0-204 -

45.7% LCD TV. LED TV(41.9%), TV(28.8%). () (1,000) LCD TV 45.7 LED TV 41.9 TV 28.8 PDP TV 13.6 44.5% TV TV. 3D TV 31.8%. /3D/UHD 35.7%. () (890) TV 44.5 3D TV 31.8 UHD TV 17.9 35.7-205 -

10,000 38.7%, 11,000~20,000(38.2%). 14,652. () (1,000) 10,000 38.7 11,000-20,000 38.0 21,000 23.3 () 14,652 69.7%. () (1,000) (KBS1, KBS2, MBC, SBS( )) 69.7 (JTBC, MBN,A, TV) 14.1 (tvn, OCN, YTN ) 13.8 (YTN, TV) 2.4 TV, 3 40, 5 38, 2 1, 3 9-206 -

. () (1,000) (1,000) TV 3 40 5 38 (KBS1, KBS2, MBC, SBS( ) 2 1 3 9 (JTBC, MBN, A, TV) 1 9 1 35 (YTN, TV) 52 1 10 (tv N, OCN, YTN ) 1 15 1 47 ( ), / 62.6%. (55.5%), /(45.9%), /(41.7%). 1 1+2+3+4+5 () (1,000) (1,000) / 25.4 62.6 14.0 55.5 - (,, ) 11.2 45.9-12.5 41.7 3.4 32.5 2.9 30.4 3.8 26.1 / 2.7 21.8 2.7 19.6 / 3.3 18.7-207 -

4 : 13) 13). DTV : 41/m - : DTV DTV, - : -27 db - : +15 db, - : -27 db - 208 -

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Murray stat University USA Southern Illinois University USA Ph.D 2014 12 2014 12 20 TEL: 02-2110-1323 E-mail: webmaster@kcc.go.kr Homepage: www.kcc.go.kr