02.전체교육과정안내서 (김종혁)

: 010-2414-3329 / jazzmania74@gmail.com

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, References

/ IT / SNS Index B2B AtoZ [ HIT ] (,,) [ HIT ] [ HIT ], CRM, STP,, [ HIT ] Social Style Value Proposition [ HIT ], E-mail CRM SNS 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 (+ ) [ HIT ] IT SNS [ HIT ] [ HIT ] PPT,, / [ HIT ], [ HIT ] IT 45 46 47 48 49 51 52 53 54 56 57 58 59 60 / [ HIT ] Business Model Canvas 1 [ HIT ] [ HIT ], PT (, ) ( ) ( ) 27 28 29 30 31 32 33 34 35 36 37 38 39 40 42 43, [ HIT ], [ HIT ] / / / 4 [ HIT ] MBTI MBTI, DISC,,, [ HIT ] 62 63 64 65 66 67 68 70 71 72 73 74 75 76 77 78

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/ B2B AtoZ - : 010-2414-3329 / jazzmania74@gmail.com 10 B2B, : 1 4 / : / : B2B, B2B B2B B2B B2B,B2B B2B 1 [ B2C vs B2B ] B2C Process B2B Process B2B B2B 3 [ B2B Buying center ] B2B Buying center B2B Enduser B2B B2B Decider 2 [ B2B ] B2B B2B Process B2B B2B 4 [ B2B Value Proposition ] B2B B2B Value Proposition Methods B2B Value Word Equation (VWE) B2B,, ( ), IT,, ( ),, (),,,, ( ), ( ),,,,,,,,,,,,,

/ (,, ) - : 010-2414-3329 / jazzmania74@gmail.com,! : 1 8 / : / :,,,,, [ ] [, ] 1 (4H) ( ),, & 2 (4H) B2B CRM,, &, LS, ( ), BC

/ - : 010-2414-3329 / jazzmania74@gmail.com! : 1 4~8 / : / : Case Case 1 [ ] 1415 Case, ( ) PEST, 3C, 4P, 5Forces, STP Value Chain, SWOT, BCG 3 [ ] (BC205 ) (1940 ), (1939 vs ) (1954 ) 2 [ ] (1982 ) & Chicken game (1593 ) (1806 ) (1861 ) 4 [ ] (1941 ) (1467 11 ) (1950 ) (BC218 ),, ( ), ( ),,,,,,,,,,

/, - : 010-2414-3329 / jazzmania74@gmail.com, MBA! : 1 6 / : / :,, Project 1 [ ], ( ) PEST, 3C, 4P, 5Forces, STP Biz Model Canvas Value Chain, SWOT, BCG 3 [ ] Re-positioning Tool Positioning 2 (3H) [ ] CRM 4 [ ] Project Business,,,,,,, (),,,,

/ CRM, STP - : 010-2414-3329 / jazzmania74@gmail.com CRM, Viral! : 1 4 / : / :,, Project [ CRM I ] [ CRM & SNS II ] 1 2 SNS,,,,,,,,, ( ),

/, - : 010-2414-3329 / jazzmania74@gmail.com,,! : 1 4 / : / :,,, [ ] [, ] 1, 2,,, ( ), ( ), (),,

/, - : 010-2414-3329 / jazzmania74@gmail.com! : 1 4 / : / :,,, Project [ ] [ ] 1, 2 CRM,,,,, (),,

/ - : 010-2414-3329 / jazzmania74@gmail.com! : 1 4 / : / :,, [ ] [ ] 1 11 Key point 2, Study,,, ( ),,,,,,,

/ Social Style - : 010-2414-3329 / jazzmania74@gmail.com! : 1 4 / : / :,, [ ] [ ] 1 Versatile Response to Human Behavior,,, Sheet 2, () Sheet, ( ),

/ Value Proposition - : 010-2414-3329 / jazzmania74@gmail.com Needs Value! : 1 4 / : / :, STP, Insight, Study [ ] [ Re- ] 1 S.T.P (Segementation - Targeting - Positioning) Value Proposition Tool () - Value Proposition 2 Re-positioning Synergy, ( ).,,, 13,,,,

/, E-mail - : 010-2414-3329 / jazzmania74@gmail.com + 10! : 1 4 / : / :, 1 [ ],, 10 3 [ ],,,, 2 [ ],,,,, 4 [ ] (7),,

/ CRM SNS - : 010-2414-3329 / jazzmania74@gmail.com Viral Maketing CRM SNS! : 1 4 / : / :, CRM, SNS CRM, SNS Tool,,,, 1 [ CRM & SNS ] CRM CRM SNS 3 [ ] 2 [ SNS, ] SNS, 4 [, Presentation ], TV,,, IT,,,,,,,,,,,,,, ( ),,,,,, ( ),, TMCK,,. ( )

/ - : 010-2414-3329 / jazzmania74@gmail.com! : 1 4 / : / :,, [ ] [ ] 1, ( ) PEST, 3C, 4P, 5Forces, STP Biz Model Canvas Value Chain, SWOT, BCG 2 Re-positioning Tool (),,,,,,,

/ - : 010-2414-3329 / jazzmania74@gmail.com! : 1 4 / : / :,, [ ] [ & ] 1 2,,,,,,

/ - : 010-2414-3329 / jazzmania74@gmail.com CRM! : 1 4 / : / :,, [ ] [ ] 1?? 2 ICT, ( ),

/ - : 010-2414-3329 / jazzmania74@gmail.com Biz Manner! : 1 4 / : / :,,, 1 [ ],, 3 [ ], Study 2 [ ] 11 4 [ ] (MBTI, Social Style) Key point,,,,, ( ), TMCK,, ( ),,

/ - : 010-2414-3329 / jazzmania74@gmail.com! : 1 8 / : / :,, [ I ] [ II ] 1 2 Incoterms,,

,! ( 1 1 ) / - : 010-2414-3329 / jazzmania74@gmail.com : 1 8 / : / :,, 1 [ ] 3 [ B2C, B2B ] B2C, B2B Process B2B Value Proposition CRM SNS 2 [ ], ( ) PEST, 3C, 4P, 5Forces, STP Biz Model Canvas Value Chain, SWOT, BCG 4 [, ] Business Model Canvas,,,,,,,,,, ( ),,,,

Business Model Canvas? Business Model Canvas! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : BMC, BMC, BMC Insight BMC [ Business Model Canvas ] [ ] 1 BMC, BMC BMC BMC Value Chain 2 BMC BMC Tool Re-positioning,,,, ( ),, ( ), TMCK,

! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :,, [ I ] [ II ] 1 Entrepreneurship, Value 2, &,,,,,,,, ( ),,,,

! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :,, [, Business Development I ] [, Business Development II ] 1 2 Identifying Needs Profiling and Searching for Opportunities Modeling and Valuation,,,,,,

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,! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :, [ I ] [ II ] 1 2,,,,,,,,,

! / - : 010-2414-3329 / jazzmania74@gmail.com Leadership : 1 4 / : / :,, [ ] [ ] 1, ( ) PEST, 3C, 4P, 5Forces, STP Biz Model Canvas Value Chain, SWOT, BCG 2,,,,,,,,

1 1 Know-how! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 8 / : / : 1, 1 1 Know-how 1 [ 1 ] 3 [ PPT,, ] PPT,,, PPT PC,, PC 2 [ 1 ] CRM CRM SNS 4 [, ] PT Know-how IT Device PT,,

! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 8 / : / : 1 (3H) [, SPOT ],, SPOT 2 [ ] Case Case Case 2 [ ] Case Case Case 3 [ ] PPT ( Keynote ) Tip,, ( )

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, PT! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : [ ] [ PT ] 1, 2 PT Device PT SPOT Ice breaking,, Q&A,,,,,,,,,,,,,

,! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : [ ] [ & ] 1?,, Point 2 CRM,,,,,,

! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : 1 [ ] 3 [ ] 2 [ ] 4 [ ] CRM CRM Viral,,,,,,,,,

Customer Needs! / - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / : [ ] [ ] 1, 2 () B,,,,,,,

( ),!!! - : 010-2414-3329 / jazzmania74@gmail.com : / : / :., ( )SAC, ( ),

( )! - : 010-2414-3329 / jazzmania74@gmail.com ( )SAC : 1 4 / : / : Business Upgrade Business [ Biz I ] [ Biz II ] 1 Biz 2, ( )SAC, ( ),

IT / SNS

(+ )! - : 010-2414-3329 / jazzmania74@gmail.com : 2 16 / : / :, IT / SNS Viral 1 2 1 (4H) [ ],,, 3 (4H) [ &, ] PPT, Keynote 2 (4H) [ ] 4 (4H) [ ] () PiP (Picture in Picture),,

IT!! - : 010-2414-3329 / jazzmania74@gmail.com : 1 8 / : / :, IT IT / SNS IT Tool,, CRM, Viral 1 [ IT ], PC NAS 3 [ CRM & Viral ] CRM,, CRM SNS 2 [, PT ], TV, TV, 4 [, SNS & ETC ], MS Onenote,,, ( ),,,, TMCK

! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : IT / SNS, [ I ] [ II ] 1?,?, 2,,

(Evernote)! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :, IT / SNS 1 [ ]? 3 [ ], 2 [ ],, 4 [, ] ifttt SNS Skitch, Hello, Food () (),,, ( ),,

SNS, Social Network Service! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : SNS, IT SNS IT / SNS SNS SNS CRM, Viral, On&Off mixing 1 [ SNS I ] SNS?,, 3 [ SNS, ] SNS, 2 [ SNS II ],,,, 4 [ CRM & SNS ] CRM CRM SNS,,,,,, (),,,,,,,,

&! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : PT, PT PT 1 [ PPT ] PPT Tips, PT Know-How, 3 [ ] PT Know-how SPOT Ice breaking 2 [, ], PPT PC,, PC 4 [ ] (,, ) IT Device &,,,, TMCK,,,, ( )

! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : PT, PT PT 1 [ ] - PT Device Steve Jobs PT PT, PT PT Know-How 3 [ PT,, ] Tips, PC,, PC 2 [ ],,, 4 [ ] (, ) IT Device PT SPOT Ice breaking,,,,

PPT,, PPT,,! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : PT, PT PT 1 [ PPT ] PPT PT Tips, PT Know-How, 3 [ ] PC,, PC PT Know-how 2 [ ] PPT, 4 [ ] Know-how IT Device PT,,,,

! - : 010-2414-3329 / jazzmania74@gmail.com : 10 / : / : PT, PPT PT 1 PPT, PT (PPT) Know-How, 6, 2, 7 3, &, 8 4 9 Tips 5 10, PT,, ( ), ( ),

! - : 010-2414-3329 / jazzmania74@gmail.com : 1 8 / : / :,, / 1 2 [ ], PEST, 3C, 4P, STP, SWOT, BCG Biz Model Canvas, Value Chain [ ] Tool 4 5 [ ] Conceipt,, [ () ] 7 3 [ ] Re-positioning Tool 6 [ ] Elevator Pitch Presentation Spot & Ice breaking,,, SPC, ( ), ( ), TMCK, 13, ( )

,,!!! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :, / 1 [ I ] 13 2 [ II ],,,, ( ),, TMCK

,! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :,,, ( ) / 1 [, ] 2 [, ],,,, ( ),, ( ),, TMCK

! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :, Motivation / 1 [ I ]? &, Tips 2 [ II ]? Case,,, ( ),,,

IT IT Insight! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :, IT Motivation IT IT IT / 1 [ IT I ] Ewing Theory Innovation Jam IBM Quirky Threadless 2 [ IT II ] Wikipedia Innovation by users Types of Innovation Timing of Entry,,

,!! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :, 1 [ I ] : Sony, Kodak vs Apple 2 [ II ] FANUC Re-positioning Astell&Kern Tulip Wine,, 13, ( ),

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,!!!! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :,, 1 [, I ] 2 [, II ],,,,,,, VSL Korea,,,, Vertedco,,

Mentor! - : 010-2414-3329 / jazzmania74@gmail.com Mentoring : 1 2 / : / :,, 1 [ I ]? 2 [ II ],,.,

! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :,,, Empowerment Leadership Follower 1 [ I ],? Empowerment Leadership 2 [ II ],, 3M MBO,,,

4! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :, [ ] [ ] 1? 2 4 / 13,,,,,,,,,,,,,

MBTI! - : 010-2414-3329 / jazzmania74@gmail.com MBTI!!! : 1 4 / : / :, MBTI MBTI MBTI [ MBTI ] [ MBTI ] 1 MBTI? MBTI, MBTI 2 MBTI MBTI MBTI 16 MBTI, ( ),,

MBTI, DISC MBTI, DISC! - : 010-2414-3329 / jazzmania74@gmail.com MBTI!!! : 1 4 / : / : MBTI, DISC MBTI, DISC MBTI, DISC MBTI, DISC [ DISC MBTI ] [ MBTI ] 1 MBTI? DISC? DISC MBTI 2 MBTI 16 MBTI MBTI, MBTI Social Style,, ( )

, Realization = Vivid Dreaming!!! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : Motivation,, [, s ] [ ] 1. R = VD Dream Chart 43 60 2,,,,,,,,,.,,

.! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :,, [ ] [ ] 1 (Crisis) (Crisis Management) 2 Case,

,,! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / :,,,,, [ ] [ ] 1 TEST 2 Time Block,,, ( ),,

Refresh! - : 010-2414-3329 / jazzmania74@gmail.com : 1 2 / : / : [ ] [ ] 1, 2,,,,,,

! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / :,, [ I ] [ II ] 1? 2,

,! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4~8 / : / : () Case Case 1 / (2015) / (2015) / (2008) / (2011) / (2008),, / (2013) / (2005) / (2014) / (2003) 2 / (2006) / (2015) / (2011) / (2002) / (2015), (2007) / (2010) / (2008) / (2009) / (2001),,,

CSR,, CSR ( )! - : 010-2414-3329 / jazzmania74@gmail.com : 1 4 / : / : CSR, CSR CSR R&D [ CSR ] [ ] 1 CSR? CSR CSR 2? Process,,

( ),! - : 010-2414-3329 / jazzmania74@gmail.com : / : / :., (SPC), ( )SAC, ( ),

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: jazzmania74@gmail.com / 010-2414-3329