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1 2009. TV, PC,. TV,,. PC,..,. TV PC.. PC TV,,,,.,.., TV...,

2,,. PC, TV,, PC.,..,. ( )R&R.,., TV,. 2011 12

3 1 9 1 25 1 25 2 27 2 28 1 28 1. 28 2. 41 3. 43 2 47 1. 48 2. 51 3. 53 3 55 1. 55 2. 58 3 68 1 68 1. 68 2. 71

4 2 72 1. 72 2. 82 3. 93 3 97 4 101 1 101 1. 101 2. 103 3. 106 4. 108 2 109 1. 110 2. 118 3. 122 4. 131 5. 132 5 135 1 135 2 141 144 151

5 2 1 TV/Video 30 2 2 IP TV 31 2 3 1 35 2 4 37 2 5 57 2 6 59 2 7 60 2 8 61 2 9 3 N 64 3 1 68 3 2 70 3 3 71 3 4 72 3 5 1 73 3 6 75 3 7 77 3 8 79 3 9 81 3 10 82 3 11 83 3 12 85 3 13 86

6 3 14 88 3 15 89 3 16 90 3 17 92 3 18 94 3 19 95 3 20 95 3 21 97 4 1 : 103 4 2 : 107 4 3 : 109 4 4 113 4 5 125

7 2 1 30 2 2 PC 33 2 3 34 2 4 Netflix 36 2 5 38 2 6 39 2 7 1-Screen, 3-Screen, N-Screen 46 2 8 ABC Grey s Anatomy Sync App 66 2 9 Xfinity Remote powered by Comcast 67 2 10 Padracer ipad App 67 4 1 : 102 4 2 : 106 4 3 : 5 Key 108 4 4 116 4 5 1% 116 4 6 : N 124 4 7 TV VOD 127 4 8 : 128

9 1 IT 2009. PC,. MP3, PDA, PMP, PC.,. TV. PC, TV. (CPNT)..,. OTT OTT

10. CJ TVing, SK,. OTT (public internet). N..,.,.,. PC..,.., 4 3.

11 2.. (, 2006)...,.... SNS.,........ TV

12,....., (2006), (multiplatforming). (2005).., (cross-media)... (Lin & Cho, 2010; Neumark, 2006; Tepper & Hargittai, 2009). N, (DMB,, ).

13 (cross-platform) (integrate platform) N (, 2010). N. N.,.,,. (simultaneous media use), (, 2006;, 2008). (media measurement) 2000 (Appelgren, 2007). ( ). (Pilotta and Schultz, 2005).. cross-platform., N. (Doe and Enoch, 2008). ESPN, TV,,,,. (Lin

14 and Cho, 2010) TV. TV TV.., ( )., (Hess et al., 2011) TV,, (creative workshop) TV.. TV. TV.. TV. TV SNS. TV,. 21%. 60%, 40%, (36.3%), TV(26.7%) (, 2008)., TV,, DMB,. TV

15.. TV, TV SNS. 72%. (44%), TV(33%), (29%), (27%), (22%) (Google, IPSOS OTX MediaCT, 2011)... 3, 4 3,, 3.,,,, 16...,, 61.7% ( ).,.

16 38.7%., 74% ( ).,, N, 5.0 19%, UCC,, SNS 32 40%., 28.0% (3 ). 12% 14%. 42%, 33.3%, 27.3%,., 4 3. UCC 3. 4, 4 3...,. 4 30%..

17.,,.. 5 (53%) (40%). TV PC N.,., PC, PC.,,. 3 5,.. 15% 3 4, 15%,.. (79%) 5..,,, 4 (44%) (37.5%). N (40%), (33%), SNS

18 (20%). 4,. 3, / 3, 2, 4, 3 15.. (25%), (20%), (20%), (13%), (8%).., (Contents Portability). N.. PooQ N.,

19. N VOD,..,.,.,,,,. CP, NP.,, 2.0.. (BM),..

20., (connectivity).,. SNS..,..,. (3PP). 1 2.,,. OS,,,.,.

21 1.,.,.,,.,.. P2P, VOD 100... 13%, 18%...,., OTT, OTT OTT.

22. 2011 4,, PC, TV. 5,..,.,. 1,005,.,.,,., PC, TV,,,.,,,

23.,.,,,..,.,.,...,,,..,.,.,,.,

24,,,..

1 25 1 1 IT 2009. PC,. MP3, PDA, PMP, PC.,. TV. PC, TV.. CATV,,,. (linear, push) (non-linear, pull). (VOD), (catch-up), UCC. IPTV OTT(Over-The-Top), TV

26. (CPNT)..,. OTT OTT. CJ TVing, SK,. OTT (public internet). N..,.,.,. PC.

1 27.,.., 4 3. 2 R&R 300 1,005. PC-TV(DTV ), 4 vs. 3.,,.. ASMD(Adaptive Source Multi Device).,. 1 10.,,,,, 16..

28 2 1 1...,..,. TV, PC,, PC.. TV.. (simultaneous media consumption). (Pilotta & Schultz, 2006), 40 65%,,.. 2006 9 30 (Lindsay, 2006).

2 29,.. /. EPG(Electronic Program Guide) (time shifting) PVR, TiVo (, 2010)..,., (, 2011).., PC, TV.. PC, TV., 3 35%, PC 80%, TV 32%.,,,,,., (, 2011). (2010),,,

30 2 1 ( : ) : Display Search, Gartner, (2011)., EU 5 TV Video 2009 7 2010 10 66%. 2 1 TV/Video 2009. 7 2010. 10 (%) EU 7,292 12,122 66 1,553 2,712 75 1,750 2,711 55 1,684 2,570 53 1,416 2,438 72 890 1,691 90 : comscore(2010), (2011) IP. ADSL TV,

2 31. IP TV (, 2011). IP TV IPTV, Web TV, Connected TV. 2 2 IP TV IPTV Web TV Connected TV IPTV OTT Internet embedded Smart TV STB : (2010) IPTV STB VOD, QoS Olleh TV SK boradband LG U+ PC (STB ) / TV, VOD YouTube iplayer Hulu, Joost TV TV Hulu Plus Vudu Apple TV Sony PS3, MS XBOX 360 Samsung LG Sony Panasonic / OS.,,, Google TV KT Olleh TV SK boradband LG U+ IPTV, TV (OTT, TV ) IP. TV TV IPTV HD TV OTT (VOD)

32. TV TV, N (, 2010). TV TV. TV TV. TV, N.. TV. 2010 5. TV. 3-Screen(PC,, TV),,,. 3-Screen iphone, ipad., itv. AirVideo., PC. IHS 2011 PC 5,890 4,420 2013 PC. PC. PC (all-in-one), e,,. 2010 PC 30% PC,, MP3. 2013

2 33 PC PC. 2 2 PC : Forrester Research... N,.,,,,. TV PC, TV. (, 2011)..

34.. OTT(Over the top) 1) PC DVR,, Blu-ray,, PC, TV. UCC TV,. Netfilx Hulu. 2009 12 2010 12 ComScore 6 7 8 8 32%, Viewing session 13% 58. 1 187 201, 12.7 14.2 12%. 2 3 : ComScore(2011), (2011). 1) OTT,

2 35 Netflix Hulu. Nielsen, 2010 6 Netflix 1 429 1, Tudou.com Hulu 216. 2) 2 3 1 2010. 4 2010. 5 2010. 6 ( : ) Netflix 427.8 511 19.5% 429 16.2% Tudou.com 110 164 48.8% 278 69.9% Hulu 253.3 228 10.1% 216 5.2% Megavideo 164.8 139 15.8% 211 51.9% ig 103.7 228 120.3% 190 17.0% StageVU 103.5 138 33.3% 156 13.1% Justin.tv 169.2 152 10.0% 152 0.2% Nickelodeon Family & Parents 109 105.5% 142 29.7% Univision.com 110 133.0% YouTube 94.4 99 4.9% 105 5.9% : Nielsen(2010), (2011) Netflix 1997 1 (Blockbuster), DVD DVD DVD.. Netflix Watch Instantly 8.99 47.99 DVD. 2010 9 7.99 2) (2011).

36 Streaming only 11. 2010 9 Netflix 2010 8 2. 3) Netflix,,. Netflix DVD 28, 12 Disney ABC ABC Family. Netflix Roku, TiVo DVR, XBox, PS3, Wii, Blu-ray, TV, ipad... 2 4 Netflix ( : ) : (2011). 3) 2011 2 2,460

2 37 Netflix, Hulu TV. Hulu 2008 3 NBC Universal News Corp, 2009 4 Disney. Hulu TV 2010 6 6 3 36. Hulu, 2010 6 9.99 Hulu Plus. Hulu Plus,, PC,, PC, Blu-ray,, TV. Netflix Hulu 2010. 2009, 2010 2. 2010 2 2 1 5 2 4 TV ( ) TV ( ) IPTV ( ) ( ) ( : ) 09 2Q 09 3Q 09 4Q 10 1Q 10 2Q 10. 3Q 63,100 ( 440) 31,915 (250) 4,265 (569) 99,280 (379) 62,628 ( 472) 32,292 (377) 4,706 (441) 99,626 (346) 62,080 ( 548) 32,660 (368) 5,137 (431) 99,877 (251) : ( ) : SNL Kagan(2010), (2011) 61,801 ( 279) 32,997 (337) 5,559 (422) 100,357 (480) 61,091 ( 710) 33,078 (81) 5,973 (414) 100,142 ( 215) 60,350 ( 741) 33,223 (145) 6,450 (477) 100,023 ( 119)

38, 2010 3 1 1 9. 2009 TV IPTV, 2010 2 TV IPTV. (Comcast). 2010 2 26 5, 2010 3 27 5. (TimeWarner Cable) 3 15 5., IPTV.,... TV 70,.. 2 5 : SNL Kagan(2010), (2011).

2 39 Netflix, Hulu, N.. N., (Computing Cloud). 2010 2011 30%. 2 6 ( :, ) : IBM, KT,, KEIT : (2010. 9), IBM,

40. IT,,. IBM IT,. SW., IT,. IDC IDC. KT IT 90% 2011 1,200. LG U+ IDC e IDC. SK 2010 IDC 2.0, IDC. IT SDS 1,170 600, R&D 2009 10,. N,,. 2009 12, 5 6,146 (4,158 ) 2012. 2010 11

2 41, IT (On Demand). IT, CRM. 2..... (Multi-platforming)., (2006).,..,. (2005)

42.. TV MP3..,, (2008), TV + ( ), TV+ +, + MP3, MP3 +.... (, 2011).,........

2 43.. (crossmedia), (Enoch & Johnson, 2010).... (2011). 3.. (2011),.,,,....,. TV.,

44 (, 2006)........... TV,..... (Lin & Cho, 2010; Neumark, 2006; Tepper & Hargittai, 2009). N, (DMB

2 45,, ). (cross-platform) (integrated platform) N (, 2010). N AT&T 3-Screen. AT&T TV,,,, DSL, 2008 U-verse all-ip Triple Play Service (ATLAS, 2008). 2009 AT&T, TV,, (AT&T, 2009). N PC, PC,, TV. TV. PC. N,,. (2010) N (connectivity) (portability) (integration). (2010), OS PC (seamless) N.

46 2 7 1-Screen, 3-Screen, N-Screen : (2010) SKT (Hoppin)., TV 3-Screen. PC, 2011. KTH(KT Hitel) Playy( ). TV, PC. (, 2011). N (Netflix). CBS, ABC, NBC. TV, PC. (Honda Jazz) N.

2 47. N. N.,. 2.,,, N. (multi platform) (cross platform),,,,. UI., TV OS., (responsice web), HTML5. N,., IT,., (multi-device use)

48..,.,. N,.. PC (disconnected multi-device) (connected multi-device).,,,. 1. (simultaneous media use) 4), (, 2006;, 2008). (media measurement) 2000 (Appelgren, 2007). ( ). (Pilotta and Schultz, 2005).. 4) simultaneous media consumption, concurrent media use

2 49, (, 2008).,...., (Pilotta and Schultx, 2005)..,..,. TV, SNS. 2000,. TV, PC,..,. ( ),. PC,, SNS

50 2.,., 1. UX. (2006) (multiplatforming) (mediamatrix). (polychronic time) (polychronic use).. 21%. 60%, 40%, (36.3%), TV(26.7%) (, 2008).,, TV,, DMB,. TV.. TV, TV SNS. 72%. (44%), TV(33%), (29%), (27%), (22%) (Google, IPSOS OTX MediaCT, 2011).

2 51,,,. 2. cross-platform., N. (Doe and Enoch, 2008). ESPN, TV,,,,. (Lin and Cho, 2010) TV. TV TV.., ( ). (Kane et als., 2009) 179 PC. 14 PC. PC,. PC,. URL.

52 (20%), (69.0%) (65.1%).. PC 75.6% PC, PC 13.1%., 36.7%.. (Bales et als, 2011) 15 2,,, (reaccess). 1 14,642 PC URL 250 URL. URL 1,276 PC URL 8.7%, x%. PC.. SNS,,.,.. PC. (Waljas et als, 2010) 3 4 PC. (fit for cross-platform

2 53 task), (flow of interaction and content), (perceived service coherence).,,., SNS PC.., PC.. PC SNS..,,.,,, 9 (2 3 ).,,,,. 3. TV TV. 1990,, 2 TV TV 2

54. PDA. TV,, TV (Tsekleves et als. 2009). TV 2 TV,,. 27 TV, TV 2. (Hess et als, 2011) TV,, (creative workshop) TV.. TV. TV.. TV. TV SNS. TV,. TV 2 (second screen) TV (Cesar et als., 2008). 2,. 2 1

2 55,, TV. TV 2.,, MMS,, SNS.,.,, (2 3 ),,,. 3 1.. PC PC( ), ( ), TV( TV, TV ). 3. PC. PC. 19 59 3 4, 3 150 PC 4 150. 3 ( 3 ) 4 ( 4 ),

56 300 ( ).,. 3 (PC,, TV) 1,005. ( ). (heavy user).,,, TV( TV, TV, TV), PC (, ),, PMP, MP3,. 3, PC. PC. 19 59 3 4, 3 150 PC 4 150. 3 4,.,. 3 (PC,, TV) 1,005.. 300 10

2 57.,. 2011 10 27 11 2 1....,,, 3 100. 48. 10 2 5. 2 5 A 44 300 399 3 162 B 46 700 799 4 139 C 21 500 599 4 409 D 33 300 399 4 630 E 31 400 499 3 271 F 30 800 899 4 230 G 31 900 3 156 H 26 300 399 3 117 I 31 200 299 3 112 J 25 200 299 4 101

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2 59. 3.. 2 6 4 PC(,, ) TV PMP MP3 / / 3.,,,. 16,.., TV PC. TV PC.

60 2 7 / /, ( / / / ),,, SNS / /..,,, 4. 8.. Ucloud, U+BOX, N, AWS( ),, Dropbox. NHN N 2009 7 2 750. AWS 2006

2 61 (Foursquare). LG 2010 8 LG U+Box,, 150. KT 2010 8. 1 2011 8 120. 2011 3 cloud 50GB. 2 8 N UCC / E-mail SNS Ucloud, LG U+ Box, N, AWS( ),, DropBox, Cloud TVing, Hoppin, Olleh TV Now, U+ Shoot&Play U-Tube,,,,, M-net G-mail, Hanmail, Hotmail, Naver, Nate, Twitter, FaceBook,,,,, Wibro,, N,, Olleh TV Now, LGT U+ Shoot&Play. 2010 6 CJ (TVing) KBS1, KBS2, SBS KBS Joy, SBS Plus, MBC Every1, tvn, Mnet, 60. CJ DPS( CATV), 2,000 1,500, 3,500.

62 CJ 2011 11 220 (, 2011. 11. 15). SKT 2011 1,, PC, TV 1,000, 500. 3,500,. 2011 7 40 (IT, 2011. 8. 5). KT Olleh TV Now KT IPTV olleh tv. KT TV VOD N. LGT U+ Shoot&Play. LGT U+ Shoot&Play N DLNA(Digital Living Network Alliance). N 3G. UCC YouTube,,. 2005 2 YouTube,., 2006 3. 2010 7,, VOD,. /,,, M-net. 2004 11, 1,700 200. KT 2005 5, 2000 2

2 63. M-net, 2005. E-mail Gmail, Hanmail, Hotmail, Naver, Nate,. 2004 4 Gmail 2011 10 2 6. Hotmail 1996, 1997 MSN Hotmail. 35, 260. ( ) 1997 5, 3,700. 1999 6, SK 2002. SNS Twitter, Facebook,,. SNS Twitter 2006 3, 2011 1, 5,422,000. 5) Facebook 2004 2, 5,701,820, 8 SNS. SK 1999 12, 2003 8 SK. 2011 12 2,600. NHN 2008 12 NHN. 8,226,582. Wibro,,,. Wibro 5) (Oikolab), http://lab.oiko.cc/

64 KT SK 2006 6,. 6) Wibro 2011 3, 5 82 7. 2002 3G(3 ).. 7) TV. TV,,.. KT 2009 AP. 2 9 3 N KT SKT LG U+ Olleh tv now Hoppin Shoot&Play, :APP TV: STB PC: ( ), :APP TV: Cradle PC: Hoopin Player,, TV: APP PC: Shoot&Play player Olleh tv Hoppin U+ Box( ) IPTV Hoppin 6) 2.3 (Portable Internet) Wibro 60,. 7) ios, 2009 6 3.0 USB, 2011 2 4.25 (Wi-Fi)., 2010 5 2.2( ).

2 65 KT SKT LG U+,, PC: TV: Media Hub : (2011). HDMI TV 1,000 4,500 DLNA 6 2,000 2012 10, 2. G PC, PC, PC..,...

66...,, 3. TV OST. ABC Grey s Anatomy (Sync App) TV Grey s Anatomy OST, OST,,. 2 8 ABC Grey s Anatomy Sync App : You-Tube TV, Comcast Xfinity Remote. TV TV. SNS.

2 67 2 9 Xfinity Remote powered by Comcast : You-Tube., Padracer ipad App... 2 10 Padracer ipad App : You-Tube

68 3 1 1., 30 ( 3 1 ). 62,7% 40.9%. 20 30 65.4%, 40%. 4 3,. 3 1 4 3 150 100% 150 100% 300 100% 1005 100% 100 66.7 88 58.7 188 62.7 411 40.9 50 33.3 62 41.3 112 37.3 594 59.1 19 29 44 29.3 57 38.0 101 33.7 156 15.5 30 54 36.0 41 27.3 95 31.7 246 24.5 40 42 28.0 37 24.7 79 26.3 356 35.4 50 10 6.7 15 10.0 25 8.3 247 24.6

3 69. 400 63.3% 54.4% 9%. / / 62.3%, 44.5%. 13.7% 7.7%., 7.3%, 24.4% 1/4..,..,., 2,.,,.,. 61.4%, 59.1% 63.0%., 20 83.3%, 30 69.5%, 40 57.3%, 50 45.3%.,,,...

70. 1 1..., 4 3 3 2. 4 20 40 20 1, 50 30 50 1. 1,.,. 3 2 4 20 30 40 50 20 30 40 50 150 28 39 29 4 16 15 13 6.34.48.87 1.95.85 1.20 2.15 4.85 3 20 30 40 50 20 30 40 50 150 8 13 25 15 15 24 28 22.26.58 1.02 1.63.59 1.31 2.31 3.70

3 71 2., 21.3%, TV 4 30.0%, 3 17.3%, 8.5% ( 3 3 ). TV., PC 4 3. PMP 4. 3 3 4 3 100.0 100.0 21.3 30.0 17.4 100.0 PC 100.0 0.0 9.5 TV PC TV 30.0 17.3 8.5 TV ( TV TV) TV ( TV TV) 82.7 71.7 68.1 36.0 39.6 55.9 PC( ) 94.7 91.6 94.0 PC( ) 58.7 51.1 40.2 ( ) 86.7 61.0 57.8 ( ) 44.0 22.7 20.1 38.0 15.0 16.1 PMP 48.0 27.9 28.8 MP3 91.3 84.0 82.6 (Wii, Xbox, PSP, DS) 68.0 40.4 35.5

72 2 1.. 1.. 77.7%. 4 90.0%, 3 64,0%. 61.4%., 3 4., 3. 4, 4 3, 3 ( 3 4 )., 3 4 4 3 ( ) 150 150 1005 135 90.0% 96 64.0% 617 61.7% 15 10.0% 54 36.0% 388 38.3% * : 4 ( 0.000), 4 3 ( 0.000), 3 ( 0.589)

3 73.. 1 5.., ( 3 5 )., 3 4 72.7%. 3 3 38.0% 45.2%. 3 4, 4 3, 4. 3. t-test. 3 5 1 4 3 ( ) 150 150 1,005 0 1 2 3 5 15 (10.0) 26 (17.3) 109 (72.7) 54 (36.0) 39 (26.0) 57 (38.0) 388 (38.6) 163 (16.2) 454 (45.2) 1.62 1.01 1.06 4 vs.3 4 vs. 3 vs. 0.000 0.000 0.012 * t-test : 4 ( 0.000), 4 3 ( 0.000), 3 ( 0.541)

74..., ( 5 ). TV 15.8% PC(14.2%), TV-PC(14.0%), PC-MP3(4.7%), MP3(3.9%), MP3 (3.0%) ( 3 6 ). 6 50.9%., 36.4%. PC, TV,. 3 TV 23.0%, PC(21.6%), TV-PC(10.8%), MP3(6.3%), PC-MP3(4.7%).. 6 66.5%., 4 17.0%. PC(13.7%), TV(12.4%), TV PC(8.8%), TV(6.9%), PC(6.1%). 6 64.8% 3. 30%, (49.6%), PC(31.3%) TV(28.1%)., PC, TV,.. TV, TV.

3 75 3 6 ( ) 525 343 2,238 PC TV TV PC TV MP3 PC PC-MP3 / MP3 72 (13.7) 65 (12.4) 89 (17.0) 46 (8.8) 36 (6.9) 13 (2.5) 32 (6.1) 14 (2.7) 10 (1.9) 11 (2.1) 11 (2.1) 126 (24.0) 74 (21.6) 79 (23.0) 37 (10.8) 22 (6.4) 16 (4.7) 12 (3.5) 10 (2.9) 6 (1.7) 87 (25.4) 318 (14.2) 354 (15.8) 36 (1.6) 313 (14.0) 34 (1.5) 87 (3.9) 31 (1.4) 105 (4.7) 40 (1.8) 38 (1.7) 67 (3.0) 815 (36.4) 6 61.3% 66.5% 50.9% TV...(,, 20, C)

76 TV,,.(,, 20, J).,,...(,, 20, C)..(,, 20, H)...(,, 30, F) TV. TV,. TV. TV.(,, 40, A),. (,, 30, G) PC PC. PC

3 77.,,. 1,.. PC, TV,, 4. 4 69.5% ( 3 7 ). 3 74.0%, 4 79.2%,..,,, 4 3 7 4 (PC, TV, Mo, Pad), (PMP, MP3, ) (,,,,, ) 4 416 79.2 51 9.7 59 11.2 3 254 74.0 38 11.0 52 15.2 1,555 69.5 285 12.7 401 18.0 100 100 100 4 vs.3 4 vs. 3 vs. 0.166 0.000 0.244

78 11.2%. 3 15.2%, 18.0%., 34.5%, 3 44.6%, 4 56.1%. ( 3 8 ). 3 PC, TV, 3 83.2%. 4 4 82.8%.. 3 ( 1 ) (40.7%) PC(40.7%). TV(16.7%). 4 1 (39.3%), PC 27.1% 17%. TV 16.7 13.6%. 16.7%. ( 2 ) 3 (36.1%), TV(27.8%), PC(20.4%), MP3(10.2%). 4 31.4%, TV 20%, PC 7.9%, MP3 4.3%. PC. 2 16.4%. PC(56.8%) (31.3%) ( 2, ), (56%) PC(30.2%) (, 2011).. PC TV, 3,., 3

3 79 67.5%, 4 75%. 3 8 3 TV PC PMP MP3 17 (15.7) 18 (16.7) 6 (5.6) 2 (1.9) 0 (0) 1 (0.9) TV PC 13 (12) 25 (23.1) 4 (3.7) 13 (12) 1 (0.9) 4 (3.7) 2 (1.9) 44 (40.7) 18 (16.7) 44 (40.7) PMP MP3 1 (0.9) 1 (0.9) 1 (0.9) 1 (0.9) 4 39 (36.1) 28 (20.0) TV PC 12 (8.6) 12 (8.6) 19 (13.6) 1 (0.7) 7 (5.0) 30 (27.8) 22 (20.4) 11 (10.2) 2 (1.9) 2 (1.9) 1 (0.9) TV PC PMP MP3 10 (7.1) 8 (5.7) 9 (6.4) 7 (5.0) 1 (0.7) 2 (1.4) 1 (0.7) 2 (1.4) 1 (0.7) 2 (1.4) 1 (0.7) 3 (2.1) 1 (0.7) 1 (0.9) 2 (1.4) 1 (0.7) 1 (0.7) 1 (0.7) 1 (0.7) 2 (1.4) 108 (100) 55 (39.3) 23 (16.4) 19 (13.6) 38 (27.1) PMP

80 4 MP3 1 (0.7) TV PC PMP MP3 1 (0.7) 1 (0.7) 3 (2.1) 1 (0.7) 1 (0.7) 2 (1.4) 44 (31.4) 36 (25.7) 28 (20) 11 (7.9) 1 (0.7) 6 (4.3) 2 (1.4) 1 (0.7) 5 (3.6) 3 (2.1) 3 (2.1) 140 (100). ( 1 ) ( 2 ). 2 2 7,,,. 31.0% 1 2 ( 3 9 ). 1 / 2 / 6.5%, / / (2.4%), / / (2.4%). 1 2 17.7%. / (4.3%), / (2.4%), / / / (2.2%), / (2.2%). 1 2 14.9%.

3 81 /. (4.8%). 1 2 10.5%. / / (2.2%) (2.2%) SNS(2.2%). 74.2% ( 3 9 ). 59.3%. (25.4%), (15.3%). 51.2%, (27.8%), (21.0%). 12%.. 1.6%, 11.3%.. / /. 3 9 77 26 44 147 31.0% 10.5% 17.7% 59.3% 37 7 19 63 14.9% 2.8% 7.7% 25.4% 13 19 6 38 5.2% 7.7% 2.4% 15.3% 127 52 69 248 51.2% 21.0% 27.8% 100.0%

82.,. TV, SNS (, 2011)., 1 ( ) 2 ( ). 38.7% ( 3 10 ).. 4 42.2% 3 33.7%.. 3 10 4 3 ( ) 135 95 230 57 (42.2) 78 (57.8) * ( 0.217) 32 (33.7) 63 (66.3) 89 (38.7) 141 (61.3) 2...,

3 83 100%, SNS(72.4%), (69.4%), UCC(65.1%), (46.4%) ( 3 11 ). N (19.0%) (13.5%)., N. 3 11 4 3 4 vs.3 4 vs. 3 vs. ( ) 150 150 1005 150 150 1005 1) 2) N 3) UCC 4) / 5) E-mail 6) SNS 7) 8) 121 (80.4) 81 (54.3) 142 (94.8) 125 (83.3) 150 (100.0) 144 (96.2) 150 (100.0) 67 (44.6) 83 (55.6) 44 (29.4) 118 (79.0) 120 (80.0) 150 (100.0) 117 (77.7) 150 (100.0) 34 (23.0) 466 (46.4) 191 (19.0) 654 (65.1) 697 (69.4) 1005 (100) 728 (72.4) 1005 (100) 136 (13.5) 0.000 0.000 0.036 0.000 0.000 0.003 0.000 0.000 0.001 0.456 0.000 0.008 0.000 0.000 0.152 0.000 0.000 0.003, 100%., 3, 3 4

84., 4 6., 4 3 3 6 1 5. 4 3 83.3%(4 ):80.0%(3 ). 3 SNS 77.7%(3 ): 72.4%( ).., (75.4%) > (74.0%) > SNS(40.1%) > UCC(32.6%) > (32.4%) > (6.5%) > N (6.5%) > (5.0%) ( ) ( 3 12. )., 25%., N,., 4 > 3 >., 4 3 6. 4. 3 UCC. N SNS., 4 (3 + ). 3 3 3 4.

3 85 3 12 4 3 4 vs.3 4 vs. 3 vs. ( ) 150 150 1005 150 150 1005 1) 2) N 3) UCC 4) / 5) E-mail 6) SNS 7) 8) 73 (48.6) 31 (21.0) 89 (59.6) 76 (50.6) 126 (83.7) 100 (66.7) 112 (74.5) 29 (19.5) 39 (26.0) 8 (5.5) 64 (42.5) 53 (35.5) 114 (76.0) 56 (37.6) 116 (77.6) 10 (6.9) 196 (19.5) 65 (6.5) 328 (32.6) 326 (32.4) 744 (74.0) 403 (40.1) 758 (75.4) 50 (5.0) 0.000 0.000 0.065 0.000 0.000 0.594 0.004 0.000 0.016 0.007 0.000 0.481 0.083 0.008 0.607 0.000 0.000 0.518 0.589 0.841 0.611 0.001 0.000 0.384.., ( ). 3 3 13..,, UCC,,, 68%. N, UCC,,, SNS, 2 3.

86 N, UCC, 10% 3. SNS,,., SNS 42.9%. 2,3. 3 13 1) 2) N 3) UCC 4) / 5) E-mail 6) SNS 7) 8) 1 2 3 71.2% 11.2% 10.0% 54.0% 34.0% 12.0% 72.4% 16.8% 10.3% 68.4% 22.2% 8.9% 68.4% 22.2% 8.9% 48.8% 42.9% 8.0% 75.4% 16.1% 8.0% 45.6% 26.3% 22.8%

3 87,. PDF N.... N (,, 30, I) N. N (,, 40, A)...., (,, 30, D) SNS., PC. PC (Mattews et als., 2009).... (,, 20, J) SNS.. PC. (,, 30, E)

88 PC (,, 40, A) PC... (,, 20, H)., 85% 93% 1 ( 3 14 ). PC, 3 PC. PC UCC,,, SNS, 2,, N, 2. PC. 3 14 TV PC ( ) PC ( ) ( ) ( ) 1) 170 92.4% 55.9% 10.6% 71.2% 54.1% 48.2% 35.9% 20.0% 2) N 50 90.0% 62.0% 20.0% 58.0% 14.0% 42.0% 16.0% 20.0% 3) UCC 4) / 232 90.5% 44.4% 7.3% 69.8% 28.9% 47.8% 23.3% 15.1% 158 88.6% 34.8% 10.1% 67.7% 24.7% 47.5% 14.6% 12.7% 5) E-mail 467 86.3% 37.9% 5.4% 72.4% 43.0% 54.0% 30.0% 17.3% 6) SNS 324 91.4% 42.9% 4.0% 66.7% 31.2% 50.6% 18.8% 16.7% 7) 448 87.1% 40.8% 4.9% 70.3% 45.5% 49.6% 30.8% 15.0% 8) 57 91.2% 64.9% 17.5% 35.1% 17.5% 35.1% 31.6% 19.3%

3 89. 3.. 5, (75.2%), (67.3%), (66.5%), SNS(63.2%), (61.5%) (3 )( 3 15 ). (50.0%) UCC(48.7%), N 23.1%. 4, N 2.. 3. 3 15 4 3 1) 67.8% 67.3% 0.950 2) N 43.2% 23.1% 0.198 3) UCC 60.8% 48.7% 0.269 4) / 62.2% 50.0% 0.124??? 5) E-mail 73.6% 66.5% 0.093 6) SNS 69.8% 63.2% 0.214 7) 73.5% 75.2% 0.697 8) 56.8% 61.5% 0.762. 5 7,,

90,, UI., (30.9%), (16.4%), UI, 10.9% 3 ( 3 16 ). N UCC, 1 3.. UCC (60.5%), N (29.0%). N PC, TV,, 3 16 1) 2) N 3) UCC 4) / 5) E-mail 6) SNS 7) 8) 1 2 3 /UI/ 30.9% 16.4% 10.9% 32.3% 29.0% 12.9% 60.5% 10.5% 7.9% 44.1% 22.1% 14.7% UI 26.1% 26.1% 18.1% /UI 22.6% 22.6% 20.8% 37.4% 19.1% 17.4% 29.2% 25.0% 16.7%

3 91. (44.1%). 26.1% 1, UI (18.1%) 3. SNS 22.6% 1.,, SNS., 2.,. N. N. (,, 30, F) N.. (,, 20, H) N. (,, 30, I)......,..

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3 93., N,, UCC PC., PC. 3.. (TV ) TV, ( 3 18 ). 1), 2), 3), 4), 5). 300 42.0% 1) 2). 1) 2) 61.3% 20%. 20%., 48.7% 1), 2)., 3), 92%.,,.,, UI,.

94 3 18 4 3 (4 vs.3 ) 56.0% 28.0% 42.0% 0.000 72.0% 50.7% 61.3% 0.000 55.3% 42.0% 48.7% (92.0) 0.021 4 3, 4. 2., 4 22%, 13%.. (TV ) TV SNS, ( 3 19 ). 23.0%.. 51.3% 2. 10%. 36.3%. 12%. 36.3% 79.6%. 4 3, 4.,..

3 95 3 19 4 3 (4 vs.3 ) 34.0% 12.0% 23.0% 0.000 55.3% 47.3% 51.3% 0.166 39.3% 33.3% 36.3% (79.6) 0.280. ( ) 2, ( 3 20 ). 22.0%.. 37.0% 15%, 1. 31.0%.. 51.3% 37.0%.. TV SNS.. 3 20 4 3 (4 vs.3 ) 30.0% 14.0% 22.0% 0.001 42.0% 32.0% 37.0% 0.073 34.7% 27.3% 31.0% (68.0) 0.170

96, TV SNS TV.,,. TV SNS.. (,, 20, H) TV.. TV.. TV TV TV TV.(,, 40, A).,.., (,, 20, C),,,, TV., 10 3.

3 97 3, 4 3,, 3., 61.7% ( 3 21, )., 74%.,, N, 5.0 19%. UCC,, SNS 32 40%., 28.0%.,. 3 21 4 4 vs.3 3 3 vs. vs. 4 90.0% *** 64.0% 61.7% *** (3 ) 4 72.7% *** 38.0% 79.2% 74.0% 69.5% 42.2% 0.127 33.7%

98 4 4 vs.3 3 3 vs. vs. 4 48.6% *** 26.0% 19.5% *** N 21.0% *** 5.5% 6.5% *** UCC 59.6% *** 42.5% *** 32.6% *** 50.6% *** 35.5% 32.4% *** 83.7% 76.0% 74.0% *** SNS 66.7% *** 37.6% 40.1% *** 74.5% 77.6% 75.4% 19.5% *** 6.9% 5.0% *** 56.0% *** 28.0% 55.3% *** 42.0% 34.0% *** 12.0% 39.3% 33.3% 30.0% *** 14.0% 34.7% 27.3% 4 3. UCC 3. 4, 4 3...

3 99,. 3., 2 2,000,.,.,.. 4 30%..,. PC e-book,,.,.,.,,,.,?., PC, PC.,,

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4 101 4.,. 3, / 3, 2, 4, 3 15..,. 1 1. 14 11 5... 5.

102,,, 4 15... N.. 4 1 :,,, 4 8 5. 5 SNS N. 5 SNS, E

4 103.. B2C, B2B. N,. N. 4 1 : 5 (%) 65 5 N 46 6 UCC 66 0 59 0 E 73 0 SNS 76 3 80 1 28 0 2....

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4 105. E, SNS,. E. UI... SNS. SNS,. SNS., SNS SNS. UI....,. 8,, SNS, N.

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4 107 Comcast App. Padracer ipad App.. 4 2 : SBS QR SBS SBS TV Glue Remote TV SKT AirVideo ZumoCast TV TV TV TV customized 3D PC PC, 3G/LTE PC AirVideo Air- Video

108. 3. 4.. 5 Key. 4 3 : 5 Key key always on, always wearable, always manageable...

4 109.. key lean back lean forward. N.. 2 (22.2%), (20%), (20%), (13.3%), (8.9%).. 4 3 : 1 only 1 3 sum 20.0% 22.2% 6.7% 2.2% 13.3% 20.0% 20.0% 8.9% / 6.7% 6.7% 26.7% 20.0% 0.0% 4.4% 6.7% 13.3% ( & ) 0.0% 2.2%

110 1.. 8).. (connectivity).,. SNS.,.,. 30.9%(n=55), N 32.3%(n=31), UCC 60.5%(n=76), / 22.1% 8) (Network Neutrality),,,., ISP (CP),, 3PP(3rd Party Player) (, 2011).

4 111 (n=68), 26.1%(n=138), SNS 20.8%(n=106), 37.4%(n=115).. (,, 40, A). (,, 30, D) N.. (,, 20, H) N... (,, 30, I) QoS... 2005 Madison River DSL Vonage VoIP, FCC 15,000. AOL 2006 4 Dearol.com, Dearol.com

112 AOL, AOL. 2008 Comcast P2P BitTorrent, FCC, 2010 FCC (, 2011).. 2009 4, Free Press AT&T Skype FCC, FCC, 2009 10 AT&T VoIP 3G. 2011 3 SK 3G 25%. SK SK.., TV. TV ISP. TV. (ISP) (3PP), 9)

4 113, 3. 4 4 (ISP) (3PP) ( ) ( ), 3PP ( ) ( ) ( ) ( ) TV TV. ( ) ( ), QoS.. 9) 3PP(3rd party player),, ISP (, 2011)

114,,. QoS..,.,.,.,..,., (, ) N

4 115.,.. (reference price),. (3PP)., 1 2. (2011),,.. (heavy user). (heavy user),. KT 10% 2008 68% 2010 80%.

116 4 4 : KT(2010), (2011). 4 5 1% : ATLAS(2011), (2011). 1% 2010 3 27% 2011 3 33%.

4 117 (free riding). (2011) (Heavy traffic), (CP)..., heavy use ( 5% ) CP traffic ( ). (2011),,., OS,,,,.,.,..

118 2..,,. 10 30 P2P., 100. IPTV, VOD.,, 2007 10). (Contents Portability),.,. (Contents Portability),.,, 10) 3

4 119,.,. N..,..,....,,.,

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4 121 IP. Viacom 90%. 12),,, 2.0.... (CCIA) 1 3,000, (Fair use) 2 2 2,000.. 13),., (BM),,. 12) (2008) 13) (2008)

122. Youtube hulu.com OSP 14)., OSP... 3..,... 14) OSP Online Service Provider,,,,., OTT., OSP, 3. OSP,,. OSP (, 2010)

4 123.. 44%(n=241), N 43.6%(n=117), UCC 58.4%(n=303), / 46.9%(n=337), 61.8%(n=479), SNS 59.4%(n=288), 55.6%(n=338).,,. N. N (,, 20, J) N... UX(User Experience),.....

124.,.., N,,,. 4 6 : N,,.,.. P2P, VOD 100. 15),,

4 125 OTT. OTT. 4 5 (US$) 71 50 47 33 26 20 18 15 15 12 9 8 : Asia Pacific Pay-TV & Broadband Markets 2011 16) N. OSMU(One Source Multi Use) N. N 15) 2009, 2 2 1 4 63% (, 2011) 16) 57% (2011, KCC)

126 N. N OSMU, N. N UX.. N,... TV, IPTV..,... 2010

4 127 5.3 2009 2.2 140%, VOD 306%., 40% N, 5 N 46%. N.,., N. 4 7 TV VOD ( : ) : CATV

128 4 8 :,,.,... IT.... (2011) N

4 129. IDM(the Interactive & Digital Media) i-jam(jump-start & Mentor), ( ).,., (lock-in) 2. BM.,. 17)18). 17) OTT 2010 2011 9 43, 2011 9. (, 2011) 18) UCC, TV, TV

130.. 13%, 18%.. (2011).,., OTT, OTT OTT.. 2011 4,, PC, TV...

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5 137.. 5 (53%) (40%). TV PC N.,., PC, PC.,,. 3 5,.. 15% 3 4, 15%,.. (79%) 5..,,, 4 (44%) (37.5%). N (40%), (33%), SNS (20%). (25%), (20%), (20%), (13%),

138 (8%).., (Contents Portability). N.. PooQ N.,. N VOD,..,.,.,,,,. CP, NP

5 139.,, 2.0.. (BM),..., (connectivity).,. SNS..,..,.

140 (3PP). 1 2.,,. OS,,,.,. 1.,.,.,,.,.. P2P, VOD 100...

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142.,.,,., PC, TV,,,.,,,.,.,,,..,.,.,..,.,,,

5 143..,.,.,,.,,,,..

144 (2010),,. (2011),, 25-3, pp.7 45. (2007),,, 18 4, pp.7 31. (2007), (Media Set),, 77, pp.9 35. (2009), VOD, 53 1, pp.348 367. (2011), N-Screen, KT, Technology Hot Issue 38, 2011. 5. 17. (2005), :,, 17 2, pp.67 109. (2011),,, 2011. 10. 15. (2011),, KISDI Premium Report,, 2010. 10. 31. (2008), Viacom Google, C Refresher, DigiEco, 2008. 10. (2009),, 2009-16.

145 (2008), : DMB,, 22 1, pp.44 85. (2007), (DRM), 07-01, 2007. 12. (2010),,, 2010. 12. (2006),,. (2011),,, 2011. 1. 22. (2010), :,, 24 5, pp.325 369. (2008),,. (2009), (ESM),, 53 4, pp.138 161.,, (2006),,, 50 1, pp.252 284. (2006), :, 18(2), pp.285 317. (2009),, :,, 26 3, pp.201 242. (2010), TV, :. IP,, pp.5 23. (2011), OSMP(One Source Multi Platform), 2011. 4.

146 (2009),,, 53 1, pp.233 256. (2011), TV OTT, 25 5, 2011, 233-38. (2010a),,, 2010. 9. 29. (2010b). N TV,, 22 2, pp.9 36. (2010),., 11 1 pp.5 47. (2010).. :. (2010). TV. KTB Securities. pp.1 15. (2010), TV. Industry Report, 2010. 9. 28, pp.1 64. (2010),,. (2011), Netflix Hulu, 23 20 519,, 2011. 11. 1. (2011. 1. 21). KTH, Playy N.. available: http://www.eto.co.kr/news/view.asp?code=20110121141238533&ts=173801 (2008), : (Cross-Platform Game), 14, pp.151 164. (2011), VOD, KISDI Premium Report,, 2010. 5. 31. Appelgren, A.(2007), Perceived Simultaneous Consumption of Media Content Services among Media Aware University Students, Proceedings of I-MEDIA 07 and I-SEMANTICS 07, Graz, Austria, September 5-7, 2007.

147 Bales, E., Sohn, T. and Setlur, V.(2011), Planning, Apps, and the High-End Smartphone: Exploring the Landscape of Modern Cross-Device Reaccess, Pervasive 2011, K. Lyons, J. Hightower, and E.M. Huang(Eds.). Bennett, J. and Strange, N.(2008) THE BBC S Second-Shift Aesthetics: Interactive Television, Multi-Platform Projects and Public Service Content for a Digital Era, Media International Australia 126: 106-19. Berkett, Neil(2010), Convergence in digital Britain, Journal of Telecommunications Management, Volume 3, Number 1, pp.6 10. BIGresearch: The consumers control of media continues to grow. Available: http://www.bigresearch.com/news/big011807.htm Bluedom, A, C., Carol, F, K., Paul, M, L.(1992), How many things do you like to do at once? an introduction to monochronic and polyxhronic time, Academy of management executive, Vol. 6 No. 4, pp.17 26. Chyi, H. I. and Chadha, M.,(2011), News on New Devices: Examining Multiplatform News Consumption in the Digital Age, Paper presented at the 2011 International Symposium on Online Journalism, Austin, Texas, April 1-2, 2011. Dearman, D., Pierce, J.S.: It s on my other computer!: computing with multiple devices. In: CHI 2008: Proceeding of the Twenty-Sixth Annual SIGCHI Conference on Human Factors in Computing Systems, pp.767 776. ACM, New York(2008). Doe, P. and Enoch, G.,(2008), Cross-media brands: Connecting with consumers across media platforms, Nielsen Consumer Insight, 10, http://blog.nielson.com/. Doyle, G.(2010). From television to multi-platform: Less from more or more for less? Convergence The International Journal of Research into New Media Technologies, 16(4) November. Doyle, Gillian(2010), Why culture attracts and resists economic analysis?, Journal of Cultural Economics, Volume 34, Number 4, pp.245 259.

148 Enli, G.(2008), Redefining Public Service Broadcasting: Multi-Platform Participation, Convergence: The International Journal of Research into New Media Technologies 14(1): 105-20. Enoch, G., & Johnson, K.(2010). Cracking the cross-media code: How to use single-source measures the examine media cannibalization and convergence. Journal of Advertising Research, June, pp.125 136. Fabian Holt(2011), Is music becoming more visual? Online video content in the music industry, Visual Studies, Volume 26, Issue 1, 2011, pp.50 61. Fleura, B., Andrew J. R., Fareena S.(2010), Tuning in and tuning out: media multitasking among young consumers, Journal of consumer behaviour, Volume 9, pp.316 332. Hess, J., Ley, B., Ogonowski, C., Wan, L. and Wulf, V.,(2011), Jumping between Devices and Services: Towards an Integrated Concept for Social TV, EuroITV 11, June 29-July 1, 2011, Lisbon, Portugal. Copyright 2011 ACM. Horst Stipp(2010), The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal s Olympic Research Lab, The Economics of Information, Communication and Entertainment, Part 1, pp.53 64. Kane, S.K., Karlson, A.K., Meyers, B.R., Johns, P., Jacobs, A., Smith, G.,(2009), Exploring crossdevice web use on PCs and mobile devices. In: Gross, T., Gulliksen, J., Kotz e, P., Oestreicher, L., Palanque, P., Prates, R.O., Winckler, M. (eds.) INTERACT 2009. LNCS, vol. 5726, pp.722 735. Springer, Heidelberg. Krumsvik, Arne H.,(2010), Strategy and Structure for Online News Production? Case Studies of CNN and NRK, International Handbook of Internet Research, pp.325 340. Lafayette.,(2010), NBC unveils TAMi audience figure across all platforms,

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151 R&R 2011042002-0 ID-?.. 33, 34,. 2011 09 : : ( ) : ( ) 3 (Tel: 02 3484 3005 / Fax: 02 3484 3098) SQ.. SQ1. 3,? 1) ( ) 2) SQ2.,. 1) 2) 3) (KT/SKT/LGT) 4) / / / 5) / / 6) ( )

152 SQ3.? Quota 1) 2) SQ4.? ( ) [Quota] (19, 60 ) 1) 19~29 2) 30 3) 40 4) 50 SQ5.? ( / ). PC TV PC 1) 2) 3) 4) TV 5) TV ( TV TV) 6) TV ( TV TV) 7) PC( ) 8) PC( ) 9) ( ) 10) ( ) 1. 2. 1. 2. 1. 2. 1. 2. 1. 2. 1. 2. 1. 2. 1. 2. 1. 2. 1. 2. 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1

153 PC 11) 12) PMP 13) MP3 14) (Wii, XBox, PSP, DS) 15) 1. 2. 1. 2. 1. 2. 1. 2. 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 1. 1 2. 1 SQ5, TV, PC 3 1 150, 150 Quota *** Screened out sample(1,000 ) A1, A2-1, B1-1, B1-2

154 A. A1.? 1) 2) A2-1.., (ex. PC-PC, ) 1) 1) 2) 2) 3) TV 3) TV ( ) - ( ) ( ) - ( ) ( ) - ( ) 4) PC (,, ) 4) PC (,, ) 5) PMP 5) PMP 6) MP3 6) MP3 7) 7) 8) 8) 9) / 9) / 10) 10) 11) / 11) / 12), 12), 1) 7) SQ5 A2-2.? * : A2-1

155 A2-3.. * : A2-2, SQ5 1) 2) A2-4. A2-3? 3. ( ) - ( ) ( ) - ( ) ( ) - ( ) 1) / 1) / 2) / 2) / 3) 3) 4), 4), 5) ( / / / ) 5) ( / / / ) 6),, 6),, 7) 7) 8) 8) 9), 9), 10) SNS 10) SNS 11) 11) 12) 12) 13) 13) 14) / / 14) / / 15) 15) 16) 16) 17) ( ) 17) ( )

156 A2-5. A2-4? 1) : ex> TV PC 2) : ex> TV PC A2-4 ex1) TV( ) ( ) ex2) TV( ) ( / ) V V

157 B. B1-1.?. 1) 2) N- 3) UCC 4) / 5) E-mail 6) SNS 7) 8) 1) Ucloud 2) LG U+ Box 3) N 4) AWS( ) 5) 6) DropBox 7) Cloud 1) TVing 2) Hoppin 3) Olleh TV Now 4) U+ Shoot&Play 1) U-Tube 2) 3) 1) 2) 3) 4) M-net 1) G-mail 2) Hanmail 3) Hotmail 4) Naver 5) Nate 6) 1) Twitter 2) FaceBook 3) 4) 1) 2) 3) 4) 1) Wibro 2) 3)

158 B1-2. B1-1 2? *** B1-1 1) B1-1 2) N- B1-1 3) UCC B1-1 4) / B1-1 5) E-mail B1-1 6) SNS B1-1 7) B1-1 8) B1-1 B1-2 2.. (cross-platform device use) : G-mail PC. N. : G-mail PC. TVing PC Hoppin. PC.

159 B2.?. B3. 1) B1-2 SQ5 2) B1-2 SQ5 3) B1-2 SQ5 4) B1-2 SQ5 5) B1-2 SQ5 6) B1-2 SQ5 7) B1-2 SQ5 8) B1-2 SQ5 B3.? -. 1) B2 ( ) 2) B2 ( ) 3) B2 ( ) 4) B2 ( ) 5) B2 ( ) 6) B2 ( ) 7) B2 ( ) 8) B2 ( )

160 B4.?. 1) B1-2 2) B1-2 3) B1-2 4) B1-2 5) B1-2 6) B1-2 7) B1-2 8) B1-2

161 B5.? 1) B4,, 2) B4,, 3) B4,, 4) B4,, 5) B4,, 6) B4,, 7) B4,, 8) B4,, SET 1) 2 2) 3) 4) 5) UI 6) 7) 8) ( ) N, UCC, SET 1) 2 2) 3) 4) 5) UI 6) 7) 8) ( ), SNS, SET 1) 2 2) 3) 4) UI 5) 6) ( ) SET 1) 2 2) 3) 4) 5) 6) 7) 8) ( )

162 1) *** B1-2 2) N- ***B1-2 3) UCC ***B1-2 4) / ***B1-2 5) E-mail ***B1-2 6) SNS ***B1-2 7) ***B1-2 8) ***B1-2 1) 2) 3) 4) 5) ( ) 1) 2) 3) 4) ( ) 1) 2) 3) 4) ( ) 1) 2) 3) 4) ( ) 1) 2) 3) 4) ( ) 1) 2) 3) 4) ( ) 1) 2) 3) 4) ( ) 1) 2) 3G 3) 4) 5) ( )

163 B7. 2 ( )? ***B1-1 B1-2 1) 2) N- 3) UCC 4) / 1) 2 2) 3) 4) 5) 6) UI 7) ( ) 1) 2 2) 3) 4) 5) 6) UI 7) ( ) 1) 2 2) 3) 4) 5) 6) UI 7) ( ) 1) 2 2) 3) 4) 5) 6) UI 7) ( )

164 5) E-mail 6) SNS 7) 8) 1) 2 2) 3) 4) 5) 6) UI 7) ( ) 1) 2 2) 3) 4) 5) 6) ( ) 1) 2 2) 3) 4) 5) 6) UI 7) ( ) 1) 2 2) 3) 4) 5) 6) UI 7) ( )

165 B8. ( )? ( )? *** PASS 1) 2) N- 3) UCC 4) / 5) E-mail 6) SNS 7) 8)

166 C. (connected device use) 1) [TV- ] ABC Grey s Anatomy Sync App(1 ) TV OST 2) TV Xfinity Remote powered by Comcast(2 3 ) 1 TV TV SNS

167 3) - Padracer ipad App (19 )

168 *** 1, 2, 3 C1.? 1) 2) 3) 4) 5) C2.? 1) 2) 3) 4) 5) C3.? 1) 2) 3) 4) 5) C3-1. (B1,, )? 1) 2) 3) 4) 5) ) C3-2. (B2,, ) (,, TV)? 1) 2)

169 C3-3. (B2, )? 1) 2) 3) 4) 5) 6) ( ) DQ1.? 1) 100 2) 100 199 3) 200 299 4) 300 399 5) 400 499 6) 500 599 7) 600 699 8) 700 799 9) 800 899 10) 900 DQ2.? / / / / / ( )

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2011 12 2011 12 3 36( ) TEL: 570-4114 FAX: 579-4695 6 ISBN 978-89-8242-922-4 94320 ISBN 978-89-8242-912-5 ( 11 )