*..,,.,.,,,.,,.,,.. (soft power).. (public diplomacy) (Cowan and Cull, ; ).. (USIA)., *
,.,,.,,.,.?. LG,, SK,,., -..,...,,. (FTA),..,.. (place brand) ) Smith( ).. ) ( ) Martin( ) Lawrence( ) Aguilar( )..
,. ( ) (listening), ( ) (advocacy), ( ) (cultural diplomacy), ( ) (exchange diplomacy), ( ) (international news broadcasting) (Cull : - )..,,,......, TV,.
.. (Lawrence ),.,. ( ),.,..,.. /. /,. /.,...,.,
.?,.,. -...,, FTA, FTA...,,.,,,..,.,
.,,, (NGO).,.,.,,,.,..,. (Fernando Botero),,..,,,, (cultural tourism) (eco-tourism).,.,.,.,, ).. ( ) - ( ) ( ) - ( ) ( ) ( ) - ' ' ( ) - ( ) - ( ).. ( ) - ( ).
. (terra incognita).,..,, (: geoeconomics). (Atlantic America), (Pacific America).,..,.,.,,...,... NAFTA.,, IT,. -,.., LG,, SK, TV..
..,. )
..,.,.,,,, ( ).,,, (Jaques Maritain).,,,... - -,,,,,... -,.,,...,,,, ) - (Neo-Thomism). - (Lawrence ).
....,..,,...,.,,.... (hybridity)..,.,.,...,,,..
( ) (contact point),,,.
. LG,,,,.,.,,,. (place brand), IT.....,,,.. -., ).. Wiesheu( ).
.,,,. (cultural diplomacy) (exchange diplomacy).
, (framework post). (Centro Cultural Coreano).,,. -.,.,.,,..,,. -,,,.,.,., (Bom Retiro)...
,., /. ).
.,...,.,. /.....,,.,,.....,,.. ().....?., (dialogue)..
......,.,.,.....,.. ( ),... (concert-goers)..,,..
.,,,,..., (, )....,.. (quena), (pinkillo), (antara), (erke), (zampo a), (yaravi) (wayno)..,. ( ) (Astor Piazzola) (Oblivi n),. (monologue) (dialogue).
.,,,,.,.... (El Colégio de México: ). -.,... (Japan Foundation).,... /... -,
..,.,., (),,...,....,,.,.,,,.,,,.,,...,.,.,.,
.,....,,..,. (PUC).....,..,..,..,,
... (Bruce Cummings) (Korea s Place in the Sun: A Modern History) ( )..,,...,.,.... UCLA,. UCLA. UCLA.,..,.,..
,,...,,..,,.,.. (Las tres hispanidades),,.,.... ) ( ) Eliott( ) Fuentes( ).
(Ruiz Mantilla ).. - ().. (),,.....,.,..,....,.,,,...,.
.. -,.,, MPB.....,.,.... (coordinator)...,.
, (hybridization)....,.......!.. (Andrade ). (André Breton). (Alejo Carpentier)... Korea Meets Latin America., /....
....... ( ) :, (melancholy).,. ( ) ([yaravi] [wayno]):.. ( ) (Canci n mexicana) :... ( ). ( ) : (, ).. ( Nana Vasconcelos). ( ) (Pilgrim Food Pepper: From Mexico to Korea):, -..
,,,,.,...,.,.,,.,.... /.. (DGCID),, (Culturefrance: AFAA: L Associasion Francaise d Action Artistique), (Edufrance), (RFI), Maisons des Amérique Latine,.,,,....,.
. G- (Lawrence : )....,.,.. (Jorge Volpi), (Aurelio Asiain).,....,,..,.,.,.,.
,.,,.,,,.,,.,,.,..,.
,.,, :,,,.,,. -,. Mark Leonard, Catherine Stead and Conrad Smewing, Public Diplomacy, The Foreign Policy Center.,.,.,., :,.,, -,.. Andrade, Oswaldo de,. Manifesto Antropofago, Revista de Antropofagia. Sao Paulo, ( ), May.,.,.. http://translatin.snu.ac.kr/translatin/ /... Aguilar, Manuela,. Cultural Diplomacy and Foreign Policy: German-American Relations, -, New York: Peter Lang Publishers. Arrosa Soares, Maria Susana,. A diplomacia cultural no Mercosul, Revista Brasileira de Politica Internacional, ( ). Cohen, Raymond,. Negotiating Across Cultures: International Communication in an Interdependent World, revised edition. Washington D.C.: United States Institute of Peace Press. Cowan, Jeoffrey and Nicholas J. Cull, ed.. Public Policy in a Changing World, Annals of Political and Social Sciences,, March.. Cull, Nicholas J.. Public Diplomacy: Taxanomies and Histories, Annals of Political and Social Sciences, March. Eliott, John E.. The Hispanic World, London: Thames and Hudson.,,.,. Fuentes, Carlos,. The Burried Mirror: Reflections on Spain and the New World,
New York: Houghton Mifflin.,,,. Lawrence, Claire,. La dimension culturelle de la politique francaise en Amérique Latine, IEP de Toulouse. http://www.sciencespo-toulouse.fr/img/pdf/lawrence_claire.pdf... Martin, Gerald,. Britain s Cultural Relations with Latin America, in Bulmer- Thomas (ed.), Britain and Latin America: A Changing Relationship, London: Cambridge University Press. Mart nez I Coma, Ferran,. Cuantas Américas Latinas frente al mundo? Nexos, abril. http://www.nexos.com.mx/?p=leerarticulo&article=... Smith, Peter,. Talons of the Eagle: Latin America, the United States, and the World, New York: Oxford University Press. Wiesheu, Walburga Mar a,. China y mesoamérica: Confluencias culturales, México: El Caim n Aldo. wikipedia, diplomatie culturelle, http://fr.wikipedia.org/wiki/diplomatie_culturelle... L tat du monde : Annuaire économique, géopolitique mondial, Paris: La Découverte. : http://www.kf.or.kr/ diplomatie culturelle et scientifique,( ) http://www.diplomatie.gouv.fr/fr/ministere_/activite-budget_/rapportsactivite_ /rapport-activite- _ /diplomatie-culturellescientifique_ /index.html