Supply Chain Management / Logis5cs 1
Old View of the World (,,, ). 2
Ver5cal Integra5on ( ) (Ford) Rouge Plant (Toyota ) ( ),,,,,,,...,,, 1927 Model A 15 15,000,000 120,000 3
Old View of the World 7-Eleven of Japan 1991 7-eleven. 7-eleven, IT ( ),,,, / 4
Supply Network View of the World 5
2014 Supply Chain Top 25 6
2015년 Supply Chain Top 25 중에 10 7
Supply Chain Master 10 7 5. Apple P&G SCM, P&G 8
Apple Foxconn Apple:. Foxconn: Shenzhen ( ) Electronic mfg service iphone iphone ipad apple 9
Supply Chain Management,. Right Products to Right Place at Right Time, and in turn, Maximize Profit! 10
(Supply Chain) 11
Bullwhip Effect demand, plan InformaXon., demand,, Graph: Disney & Towill, 2006, Supply Chain Mgt 12
Bullwhip Effect Uncertain demand, Wrong plan/execu5on 13
Bullwhip Effect Demand forecasxng inventory control forecasxng Batch order, Gaming Demand. 14
Supply Chain Bimodal 15
Bimodal, Bimodal + 16
, data feedback 17
,, =>., => Smart Factory 18
SCM,? SCM 19
SCM 사례 Campbell Soup Con5nuous Replenishment 매장 1 Campbell 매장 2 수요예측 & 공급량 결정 EDI Link 수요 & 재고 상태 정보 매장 3 물류 창고에서 당일 배송 20
Campbell Soup Con5nuous Replenishment (4 weeks of supply 2 weeks of supply) Campbell -> 25% -> 50%, Campbell 21
EDI (Electronic Data Interchange) Campbell Sample Purchase TransacXon ST88850*1 TransacXon Set idenxfier BEG*00*NE*00498765**010698 Beginning of Segment PID*X*08*MC**Large Widget DescripXon of Product P01**5*DZ*4.55*TD Baseline Item Data CTT*1 TransacXon Totals SE*1*1 End of Segment 22
XML extensible Markup Language E-Business XML.,. 23
Informa5on Technologies InformaXon technologies SCM EDI and XML Bar-code RFID (Radio Frequency IdenXficaXon) RFID : item. :.. Internet 24
(Bar-Code, RFID..), ( ) ( 1/3,000,000, 1/10,000) ( 10~15, ) 25
Bar-Code : ( ) ( ) : (POS = Point Of Sale):, : (,..), : : :, :,, 26
Bar-Code : ( ) ( ) ( ) 27
RFID Tag,,,., RFID. Tag / Costly 28
RFID MulX-tag reading,,, Wal-Mart (2002 ) 6~10%, =>, =>........! 29
SCM RFID / / ( ) / / / / / 30
Supply Chain - Case Postponement: HP Beneoon Home Depot paint department 31
HP Panama plug, Re-supply. 32
Euro Plugs 33
HP SCM Power Supply power supply. ( ) 25% Hau Lee, Corey Billington, Brent Carter, Interfaces, 1993 34
Delayed Customiza5on Before ProducXon Storage Shipping Storage After 35
Bene^on, forecasxng ( individual item group of items.) 36
Behr Paints??? labor cost inventory cost! 37
Supply Chain Demand Uncertainty Low High Supply Uncertainty Low High Efficient Risk-Hedging Responsive Agile (Demand Uncertainty) : (, ) : (Supply Uncertainty) : : 38
Supply Chain Supply Uncertainty Low High Demand Uncertainty Low High Efficient Responsive Risk-Hedging Agile Efficient economies of scale (,, ) Risk-Hedging pooled resources ( ), IT Responsive, Mass-customizaXon, buildto-order (Fashion apparel, computers) Agile, pooled resources (Telecom, high-end IT products) 39
Green Supply Chain Sustainable supply chain, Green supply chain Neither just environmentally friendly technologies nor just using recycled goods Variety of ways to reduce cost in supply chain Increasing cost of commodixes (steel, electricity, fossil fuels, etc.) How to design to reduce the use of those commodixes 40
Green SC Example in the Phase of Product Development Energy efficiency Product packaging Design for upgradeability - Design for recyclability Materials innovaxon 41
(Omni) SCM 42
(omni) Omni everywhere all, everything,,,,, (, 2014) Buy anywhere, fulfill anywhere!, pick up 43
vs. 44
vs... 45
/, /. => => SCM 46
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옴니 채널의 사례 50
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MarkeXng, Order, OperaXon 52
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IT,, IT, IT,,, 55
,, ( ) (, ) (Internet of Things, IoT) (Beacon): 56
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