이보고서는 2010 년도방송통신위원회방송발전기금정책연구용역사업의연구 결과로서보고서의내용은연구자의견해이며, 방송통신위원회의공식입장과 다를수있습니다.
Contents 요약 Ⅰ 서론 Ⅱ 방송통신산업의환경변화 1. 3 2. 4 3. 7 4. 11 5. IP 13 6. 15 Ⅲ 국내방송통신산업의현황및문제점 1. 21 1) H/W 21 2) 22 3) 23 4) 24 2. 25 3. 28 4. 34 - i -
Ⅳ 정책방향및주요정책과제 1. 39 2. 40 1) 40 2) 56 3) 60 4) 71 5) 75 6) 81 7) 88 8) 93 9) 96 - ii -
Contents 1 3 2 7 3 8 4 3 Screen 9 5 3D 12 6 WiFi 15 7 LTE 15 8 10 15 16 9 10 15 PC 16 10 TV 17 11 19 12 19 13 25 14 29 15 34 16 PP (2009 ) 35 17 PP (2009 ) 35 18 / (2008 ) 35 19 36 20 36 21 PP 37 22 MPP 37 23 38 24 ( ) 52 25 ( ) 55 26 ( ) 76 27 ( ) 76 28 2008 81 29 96 - iii -
Contents 1 4 2 6 3 6 4 9 5 10 6 IP 14 7 14 8 TV 18 9 20 10 100 21 11 IT 22 12 Data ARPU(2010 2 vs. 2009 2 ) 23 13 26 14 27 15 27 16 28 17 29 18 30 19 IPTV DMB 30 20 IPTV 31 21 DMB 32 22 TV 33 23 34 24 54 25 R&D (2008 ) 76 26 PM 79 - iv -
요약문 1. 서론,.,...,. 2. 방송통신산업의환경변화 1) 방송통신시장의성장둔화,., TV,,. 00,.. - v -
2) 컨버전스확산에따른사업영역확장,,,.,,,. M&A, Joint Venture,. 3) 융합서비스의확산, IPTV, DMB, VoIP,. IT. (Smart Work) ICT.,,,,,. 4) 콘텐츠의중요성확대,,,. T-Commerce. IPTV, TV, TV, DMB,, WiBro., 3D - vi -
.,,., MS,. 5) IP 트래픽증대에따른네트워크수요확대. PC. WiFi,, LTE., LTE WCDMA 3, 3 2011 LTE. 6) 스마트생태계형성과오픈플랫폼확대 IT.,.. Apple, Google,, O/S, App,... O/S.. - vii -
CP (API )..,,,. 3. 국내방송통신산업의현황및문제점. H/W IT., LG., LCD.. SMS. needs,,.. ( 02 ), DMB( 05 ), IPTV( 08 ), PP. KOBACO. killer., IT., N - viii -
10 IPTV. H/W., H/W S/W.,. H/W, SNS, App. IT H/W,,..,.,.. 4. 정책방향및주요정책과제 1) 정책방향., 3,,.,,,, R&D,,. - ix -
2) 주요정책과제 / - x -
10 R&D - xi -
. 서론.,,.. 1961 TV. TV 1960, 1990. 1995, 2002 DMB(2005 ) IPTV(2008 )..,.,.,. 1990,. 2000..,. 2000-1 -
,.,.,..,.,,,..,..,..,.,..,.... - 2 -
. 방송통신산업의환경변화 1. 방송통신시장의성장둔화,., TV (, 09 14 6.5%),, ( 09 14 ) 3.1%. 1 ( :, %) 2008 2009 2010 2011 2012 2013 2014 CAGR 09 14 780 709 768 821 875 923 971 6.5% SW/IT 1,034 985 1,015 1,057 1,112 1,171 1,235 4.6% 1,966 1,909 1,962 2,014 2,075 2,143 2,224 3.1% 1,576 1,531 1,567 1,598 1,630 1,671 1,719 2.3% 390 378 396 416 445 472 505 6.0% :, SW/IT, Gartner Dataquest(2010. 6), PWC(2010) 00,.. 00 31.1%, 05 6.7%, 09 1.4%.,, 5%. 10,. - 3 -
1 : :, KISDI 2. 컨버전스확산에따른사업영역확장,,,.,, M&A,. M&A, Joint Venture,.,,, ISP,,,. M&A,.., IPTV. M&A, - 4 -
. AT&T( SBC) 04 3 SBC Connection QPS, 05 SBC AT&T 07 1 Unity. Verizon 05 MCI( ), 08 ( ) M&A,,, TV(, IPTV). TV,,. TV. Time Warner Cable 96 Road Runner, ISP. 05 11 TV QPS. TV TV, (VoIP), QPS( + + TV + ). TV Hulu, 3 (conting). Hulu 08 3 News Corp(Fox) NBC Universal 09 4 Disney(ABC ) 4 TV.com CBS 3. 10 11 18 ( 7.99 ). 3, (conting). 3 DRM,. TV, PMP, DivX. - 5 -
2 : Comescore, (2010b),. YouTube Web-to-TV. YouTube UGC. UGC,.. MVNO. 3 : Christian Saxtoft(2008) - 6 -
3. 융합서비스의확산, IPTV, DMB, VoIP,. IT. (Smart Work) ICT.,,,,,.,, IT,.,. 2 16 43% 20 1,360, 6,600 CO2 10 20% 02 321 442 CO2, 10% : (2010. 7) EU 10%, 2,217 CO2. IT,. 09, ( 322 ) 0.8%, / 12.6%, ( ) 3.2%. 1) 1) (2010), (2010) - 7 -
.,,,.,,. KT 10 9,, SK 10 8,. SDS. IBM 95 IBM, 2,500 60%. 3 KT SKT SDS IBM KT : (2010. 7), (2010) KT,, 11 570,, (mysingle) 10, 09. 6 ( 1 ) 5 PC, TV,. TV, PC,, (seamless). TPS, AT&T 3. Apple Platform itunes ipod, iphone, ipad, itv. - 8 -
4,,,., TV. 4 3 Screen AT&T, (CATV/ ) CBS TV-PC & /MS / PC TV / /, 10 5 KT (OCP)., PC, IPTV, (SoIP), MID (O/S) 5. SKT IPTV( TV), PC(Nate, TV ON), (TU, Nate, T-store), - 9 -
. TV CJ 10 6 TV WebTV TVing, 10 Seamless.., (Computing Cloud). 2010 2011 30%. 5 ( :, ) 1,800 1,600 1,400 전세계 세계성장률 국내국내성장률 48.8% 42.6% 1,524 1,304 0.6 0.5 1,200 1,000 800 736 674 1,095 961 39.2% 35.7% 0.4 0.3 600 0.2 400 200 0.1-2009 년 2010 년 2011 년 0 : IBM, KT,, KEIT : (2010), IBM,. IT,,. IBM IT,. - 10 -
SW., IT,. IDC IDC. KT IT 90% 11 1,200. LG U+ IDC e IDC. SK 10 IDC 2.0, IDC. IT SDS 1,170 600, R&D 09 10,. N,,. 09 12, 5 6,146 (4,158 ) 2012. 10 11, IT (On Demand). IT., CRM. 4. 콘텐츠의중요성확대,, ( ) - 11 -
.,,,. T-Commerce. IPTV, TV, TV, DMB,, WiBro., 3D.,,., MS,. 3D TV,, 3D., HDTV 10 3D TV. 3D TV 3D,., 3D,,, 3D. 4 10 5 19 3D TV. 5 3D Sky Life 10. 1 3D Sky 3D. 1 6 4 CJ 09. 10 350 3D VOD IPTV QOOK TV 10. 5 3D VOD 4 10. 5 Side-by-Side 10. 10 Dual Stream HD BS11 07. 11 1 3D Sky Perfect TV 10. 6 3D - 12 -
Cablevision 10. 3 Comcast 10. 4 (PGA) ESPN 10. 6 ESPN 3D, 6 Discovery 11., IMAX 3D NBC 09. 2 Chuck 2 3D CBS 10. 4 4 BskyB 10. 6 3D, 12 3D : 08 12 10.,,,,.. IPTV AT&T Verizon. AT&T U-Verse TV Yahoo!,,,, U-Bar. Verizon 09 7 FiOS TV Widget Bazaar TV Twitter, Facebook, ESPN Fantasy Football. IPTV. KT 10 2 TV, VOD/, CUG, SNS, Open IPTV. 2 VOD/ 8 3 VOD, TV. 5. IP 트래픽증대에따른네트워크수요확대. PC TV. 10 IP - 13 -
P2P., 14 IP 91% 10. 6 IP : CISCO(2010a), ( 09 14 ) 108%.., 442MB 44. 7 : CISCO(2010b) - 14 -
WiFi,, LTE., LTE WCDMA 3, 3 2011 LTE. 6 WiFi 2010 2011 SKT T 1.7, 300 1,000 KT 4 235 (11 4 ) 10 LGU+ 1.6 5 : (2010) 7 LTE Verizon AT&T Mobility NTT Docomo KDDI 2010 2011 2010 2012 China Mobile 2011 SKT KT LGU+ :, (2010) 2010 35 (700MHz), 2011 4G AWS 700MHz, 100 82% (2.1GHz) CDMA LTE (800MHz) TD-SCDMA, LTE LTE 3 2010 1014 1 6,700 2011 1,200 1,300 6. 스마트생태계형성과오픈플랫폼확대 IT.,. - 15 -
10 20%. 10 50% 15. 8 10 15 ( : ) 2010 2011 2012 2013 2014 2015 1,232 1,289 1,345 1,391 1,436 1,532 142 1469 151 153 146 146 244 312 383 451 515 574 72 88 102 117 127 142 19.8% 24.2% 28.5% 32.4% 35.8% 37.4% 50.3% 60.4% 67.4% 76.7% 87.5% 97.6% : OVUM(2010c), OVUM(2010d), 09. 10 10 524.5, 10 700 10%. 11 30%. 9 10 15 PC ( : ) 2010 2011 2012 2013 Gartner 19 55 103 154 JP Morgan 15 36 66 - Morgan Stanley 15 50 72 85 isuppli 12.9 36.5 50.4 :, (2010) PC 5 10 Wi-Fi 3G. - 16 -
10 4 1 80 300 710. 2) PC 10 11. KT 10 8 PC, 10 11. SK 3G,. TV TV TV. TV 13 1/3, 1/2., 10 TV 10 4 3) TV, TV, LED TV 3DTV TV. ( : ) ( : ) 10 TV 2010 2011 2012 2013 TV 220 245 270 300 TV 38 56 72 100 TV 226 238 250 262 TV 29 54 80 131 : KT (2010), TV TV 10 10 Sony Logitech TV. TV TV TV TV. TV TV, TV TV, TV Blu-ray TV. TV (Web),, (App.). TV (Chrome) Adobe Flash PC. DB 2) isuppli(2010) 3) (2010. 5. 1.) - 17 -
,,., Twitter SNS, YouTube, Netflix, Amazon VOD, Napster, VEVO,. 8 TV Logitech Revue Sony TV Sony Blu-ray, O/S., (App Store) + +. SKT T Store KT Show App Store. SKT, KT WAC(Wholesale Applications Community) (2010. 2. 15). O/S., 82%. 09 3% 15 25% - 18 -
11 08. 7 08. 10 SDK API O/S, SDK, API ( $99) O/S, $25 / : (2010) (30%),, 25 ( 10 8 ) 7.2 ( 10 6 ).. 12 ( : ) 09 10 11 12 13 14 15 CAGR ( 10 15) Apple iphone 487 969 1,582 2,233 2,844 3,288 3,669 30.5% Android 20 204 744 1,529 2,426 3,187 3,923 80.7% Windows Phone 22 87 242 427 730 1,314 1,820 83.7% Blackberry 6 69 362 638 1,083 1,668 2,466 104.7% Symbian 60 127 836 1,449 2,008 2,614 3,194 90.7% 0 1 29 111 266 495 693 264.3% 596 1,456 3,795 6,386 9,357 12,566 15,765 61.0% 760 1,243 1,687 2,168 2,408 2,637 2,702 16.8% 1,357 2,699 5,482 8,555 11,765 15,203 18,466 46.9% : OVUM(2010f) - 19 -
. Apple, Google,, O/S, App,... O/S.. CP (API )..,,,. 9-20 -
. 국내방송통신산업의현황및문제점 1. 개요 1) 유선브로드밴드선도와 H/W 경쟁력우위., community Yahoo, Google, benchmark.,,. 10 100 40 35 Other Fibre/LAN Cable DSL 30 25 OECD average 20 15 10 5 0 : 2010 6 : OECD H/W IT., LG Player - 21 -
., LCD. 11 IT 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 56.9% 48.0% 31.6% D 램 LCD 패널 휴대폰 0.0% 2008 1/4 2/4 3/4 4/4 2009 1/4 2/4 3/4 : Display Search, Gartner, SA, (2010) 2) 무선인터넷및방송부문의낙후., 10 2 19.7% (48.1%) (32.4%) 50 (28.9%). 4) SMS. needs,,., GDP. PWC 2008 1.12%, 0.7%, 0.66% 0.43%. 5) 4) Bank Of America, Merrill Lynch(2010) 5) PWC(2010) TV Subscription & License Fee, Television Advertising, Radio, GDP World Bank. - 22 -
12 Data ARPU(2010 2 vs. 2009 2 ) : Bank Of America, Merrill Lynch(2010) ( 02 ), DMB( 05 ), IPTV( 08 ),. 09 PP 3 25.7%, 71.2%. KOBACO. killer. 04 08 5 0.04%, 09 12.5% 2.8. 3) 스마트시대대비미흡 IT.,. AT&T, Verizon IPTV, Hulu - 23 -
VOD,, TV,, Facebook Twitter SNS, e-book. N 10 IPTV. H/W., H/W S/W.,. H/W, SNS, App. IT H/W,,. 4) 차세대성장동력미확보 (Blue Ocean).,.,.. 3D TV 3D 10 10 3D, 3D SW. (100) 3D 3, 3 5, 5. 6) IT IT, 6) (2010), - 24 -
. IBM, Oracle.., O/S O/S. Bada, O/S. 13 3D 3D TV, 3D, 3D 3D (, ), 3D (U-, ), 3D (augmented reality),, IT O/S Android O/S Mobile O/S 2. 통신서비스,., - 25 -
. 2009 3.7%, 5.1% 19 2, 4,794, (1,645 ) 5.6% (4 1,006 ) 0.1%. 2009 (2,658 ) VoIP 11.1%, (4 7,167 ) 8.4%. 13 : 1),,, 2) VoIP, /,, VoIP : (2010) 1,. SKT ( 07 ), KT-KTF ( 09 ), LGT-LG -LG ( 09 ) M&A 3. - 26 -
14 : 1),,, 2),,, LG, SO, RO, NO, : (2010),. 15 : - 27 -
2010 1 142,569 6.25%. 11.0%, 13.7%., 5.63% 0.15%P. 12,. 16 :, (2, ) 3. 방송서비스 2004 7.7%, 2007,.,. 2009, 3. - 28 -
10.0 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0-17 11.0% 9.7% 9.5% 9.5% 2.8 3.1 3.3 2.4 2.1 1.6 0.2 0.3 0.4 0.4 0.5 0.5 1.1 1.1 1.3 1.5 1.7 5.1% 1.8 12.0% 10.0% 8.0% 6.0% 4.0% 2.9% 3.3 3.3 3.5 3.5 3.4 3.3 2.0% 0.0% 2004 2005 2006 2007 2008 2009 ( : ) PP 위성방송유선방송지상파성장률 : :, 14 ( : ) 2004 2005 2006 2007 2008 2009 25,028 24,021 24,687 23,956 22,039 19,233 ( ) -5.8% -4.0% 2.8% -3.0% -8.0% -12.7% 2,897 942 866 983 1,175 1,065 ( ) 10.8% -67.5% -8.0% 13.4% 19.5% -9.4% 4,129 5,710 7,181 8,578 8,796 7,694 ( ) 28.8% 38.3% 25.8% 19.5% 2.5% -12.5% 32,054 30,673 32,734 33,517 32,010 27,992 ( ) -1.0% -4.3% 6.7% 2.4% -4.5% -12.6% :,,. 04 54% 09 36.8%. 17.1% 20.5%, 25.7% 37.2%. - 29 -
18 60.0% 50.0% 54.0% 40.0% 30.0% 20.0% 10.0% 49.0% 46.5% 42.8% 39.6% 36.8% 33.7% 35.4% 37.2% 30.2% 31.4% 25.7% 20.5% 19.6% 18.1% 17.1% 16.6% 16.7% 지상파 PP 종합유선방송 0.0% 2004 2005 2006 2007 2008 2009 : :, 04 IPTV DMB,. 19 IPTV DMB IPTV 08 12 IPTV 16 200, 10 10 VOD 335. - 30 -
IPTV. 7) 20 IPTV 4,000 3,500 3,000 2,500 2,000 1,500 110 135 139 2,098 2,233 2,372 2,422 2,499 2,577 누계 ( 천명 ) 전월대비순증가입자 ( 명 ) 77 78 2,674 2,790 2,910 3,000 3,094 3,350 3,205 119 116 111 98 90 94 145 160 140 120 100 80 60 3000 2500 2000 1500 1000 1149 매출액 ( 억원 ) 91.7% 2,203 증가율 2,786 89.9% 92.0% 91.5% 91.0% 90.5% 90.0% 1,000 500-49 09.10 09.11 09.12 10.01 10.02 10.03 10.04 10.05 10.06 10.07 10.08 10.09 10.10 40 20-500 0 2008 2009 2010 3Q 89.5% 89.0% : KT, SK, LG IR DMB,. 05 12 DMB 10 1 3,066. DMB DMB 10 1 21% 258.6. DMB,. DMB 10 6 15 1 1 2. 7) (ETRC) IPTV IT : IPTV 35.6% IPTV ( ETRC, 2010. 3) - 31 -
21 DMB 30.0 25.0 20.0 15.0 10.0 5.0-170.4% 19.0 18.1 104.0% 102.9% 17.2 17.3 15.3 15.6 15.7 16.2 100% 94.0% 14.3 76.5% 13.0 13.3 13.5 65.2% 80.4% 9.4 10.4 11.2 66.6% 69.5% 11.8 65.0% 58.9% 48.9% 10.5 11.1 44.4% 9.5 44.3% 45.6% 50% 7.9 25.7% 17.9% 21.4% 6.1 5.8 9.0% -13.2% -4.7% 0% -18.0% 26.6 137.0% 200% 150% -50% 지상파 DMB 광고 ( 억원 ) 전년동월대비증감율 : KOBACO DMB 05 5 08 6 SKT 6 ( 9, 16 ) 2008 185 10 10 187. DMB DMB,. 10 1 3,007. 10 11 TU SK. TU DMB DMB2.0 DMB., TV 05 09 IPTV TV 10 8 321. TV 20% TV. - 32 -
22 TV : TV 12 TV. TV,. 10. 10 TV, 11 6. ( ). 8) HD, (KBS MBC SBS) HD 70%, 2013 80%. EBS 2013 75%, MBC 60%, 70% HD., 10 TV 62.8%, TV 61% 8), (85.4 ), DTV, (47.5 ) (,, 2010. 6. 1) - 33 -
. 10 20%. 23 70.0% 60.0% 50.0% 40.0% 38.7% 34.9% 48.1% 47.9% 55.8% 55.1% 62.8% 61.0% 30.0% 20.0% 10.0% 0.0% 2008 년 2009 년상반기 2009 년하반기 2010 년상반기 아날로그 TV 종료인지율 디지털 TV 보급률 : (http://www.dtvkorea.org/) 15 (%) (%) 2008 2009 2010 2008 2009 2010 09. 6 90 97 - - 98.9-11. 7 92.2 97.7 96.6 43.7 60.7 83.8 07 12 90 90 86 88.8 91.4 92.7 : (Digital UK): SwitchOver Tracker Survey, ( ): TV. (Ofcom): Digital Progress Report, ( ): TV. (http://www.dtvkorea.org/) 4. 방송통신콘텐츠. 8$ 73$, 58$, 35$, 16$. 9) - 34 -
PP 09 10.9%,, /, PP 3.3 38.6%., PP. PP 48.4%(89/184 ) ( ) 10, 10 24%(35/149 ). 16 PP (2009 ) ( : ) 1 1 10 10 50 50 100 100 500 500 ( ) 50(27.2%) 39(21.2%) 47(25.5%) 15(8.2%) 21(11.4%) 12(6.5%) 184 : : (2010), 2010 17 PP (2009 ) ( : ) 10 10 19 20 49 50 99 100 ( ) 35(23.5%) 32(21.5%) 44(29.5%) 12(8.1%) 26(17.4%) 149 : (2010), 2010,. 08 1 47.3%, 61% 10. 18 / (2008 ) ( : ) 5 5 1 1 3 3 10 10 129(12.3%) 367(35%) 313(29.9%) 158(15.1%) 80(7.6%) 1,048 10 10 20 20 50 50 639(61%) 284(27.1%) 102(9.7%) 23(2.2%) 1,048 :, 9) Asia Pacific pay-tv Market(2010), (2010. 7. 21) - 35 -
, PP 70% PP. 19 2002 2003 2004 2005 2006 2007 2008 2009 34.4 34.9 35 33.5 33.7 35.5 36.4 36.1 28.4 27.5 26.6 24.6 24.6 25.5 26.1 25.7 ( ) 82.6% 78.7% 76.0% 73.4% 72.9% 71.7% 71.7% 71.2% 26.6 24.8 23.4 21.2 20.9 21.9 21.9 21.1 ( ) 77.3% 71.1% 67.0% 63.3% 62.0% 61.7% 60.2% 58.4% PP 1.8 2.7 3.2 3.4 3.7 3.6 4.2 4.6 ( ) 5.3% 7.6% 9.0% 10.1% 10.9% 10.0% 11.6% 12.8% PP 6 7.4 8.4 8.9 9.1 10 10.3 10.4 ( ) 17.4% 21.3% 24.0% 26.6% 27.1% 28.3% 28.3% 28.8% : AGB, 2009 10 (syndication) 3.7%( 09)., PP. PP, PP PP 1st ( ) 2nd.. 20 ( ) ( ) PP PP 2004 10,520 5,005(32%) 15,525 69,519 787(1%) 70,306 2005 21,372 5,309(20%) 26,681 118,504 3,259(3%) 121,763 2006 36,817 6,704(15%) 43,521 130,073 3,844(3%) 133,917 2007 59,434 6,770(10%) 66,204 147,024 3,929(3%) 150,953 2008 68,805 14,616(18%) 83,421 157,234 2,887(2%) 160,120 2009 96,589 14,762(13%) 111,350 166,493 3,735(2%) 170,228 :, - 36 -
PP. 3 PP 2,927 2 4, MPP. 21 PP ( ) ( ) 2007 2008 2009 2007 2008 2009 CJ 5 259 282 284 825 1,569 1,762 1,542 4,873 5 255 287 169 711 1,185 1,370 1,300 3,855 MBC 4 140 241 225 606 1,407 1,590 1,524 4,521 CU 3 83 117 58 258 1,381 1,152 1,025 3,558 3 40 38 71 149 1,101 814 691 2,606 KBS N 5 26 31 58 115 16 17 17 50 PP 8 48 101 114 263 1,129 1,870 1,852 4,851 33 852 1,096 979 2,927 7,788 8,575 7,951 24,314 :, TV (2010) 22 MPP ( ) 2008 2009 2008 2009 2008 2009 CJ 3,401 3,538 4.0% 4.0% 3.1% -26.0% 1.3% 3,066 2,867-6.5% 9.8% 12.1% 6.1% 9.3% MBC 950 1,013 6.7% 9.2% 15.3% 6.9% 14.9% CU 118 363 207.3% 14.1% 16.4% 9.3% 12.5% 355 204-42.5% -17.2% -43.3% -34.1% -16.8% KBS N 822 1,007 22.5% 7.9% 8.5% 5.5% 5.9% PP 6,595 6,714 1.8% -14.4% -8.9% -16.2% -2.9% : 1) 2) CJ CJ 3) PP,, IT 33 114 : (2010), 2009-37 -
CJ. MPP PP.. 23 ( : ) 2008 2009 (1) (2) (1) (2) 2008 2009 348 402 181 196-84 -213 ( 08 10) ( 10), ( 09), ( 09), ( 08) ( 10), ( 09), 171 192 101 101-31 -95 ( 09) ( 舊 ) 208 361 37 182-126 -224 106 106 44 44-68 -148 281 281 157 157 17 13 181 181 159 159-0.8 4 1,295 1,523 679 839-293 -663 : (1) (2) : ( 07), ( 07), ( 07) ( 07), ( 07), ( 07) ( 10), ( 09), ( 08), ( 08) ( 09), ( 08), ( 08) - 38 -
. 정책방향및주요정책과제 1. 정책방향 - 3 - - - - 39 -
2. 주요정책과제 1) 방송통신서비스활력강화 (1) 1 / -, -,, - - 2 / - 40 -
3 1 2 3 4 1 ( ) ( ),, / / ( ) ( 09. 7) ( ) - 41 -
- M&A 2 TV, ( ) 2012 - : ( ), ( ), ( ) ( TV ) TV 81.3%(12,408,125) 10 8 321 ( 20%) TV - -,,, TV, -, (2009 ) - 42 -
3 ( ) - 3 ( ), ( ) (,, ) 3, (,, ) 4 ( ), ( ) (, SO), - 43 -
( ),, (2) 1 MNO, O/S/ - (O/S/ ) - Apple, Google, S/W Gartner(2009. 12) 62% 13 295, 3 强 -, - All-IP - 44 -
,, - - 2, ( ) ( ) ( ) ( ) 3 1 2 3 4-45 -
1 (MVNO ) MVNO - USIM-Lock, MVNO (WiBro ) WiBro -, MVNO,,,,,,, ( ) - /, ( ) - ( ) - - 46 -
2 / -, / - 20%, 10 22% 05 09 5%, 18%, (19.6%), (15.2%), (17.3%) ( 08 ) ( ), -, - -CP, (U-City) u-city -,, All-IP ( / ), All-IP,,, LLU,, - All-IP - 47 -
-, IP, All-IP (CPNP ) B&K, CBI(Capacity Based Interconnection) CPNP(Calling Party Network Pays): (CPP: Calling Party Pays), B&K(Bill and Keep): (e.g., peering) CBI(Capacity Based Interconnection): (capacity charge) - / - 3, -,, - Korea Index( ) - 48 -
- OECD,,, 010-03 10 5 010 82%, 4,, / / - -,, - 49 -
-, -,, All-IP - -, - - - MNO-CP, MNO-MVNO - (3) 1 - ( ) - KT, SKT, LGT ICT SKT IPE : ( ) / 8 (IPE) KT Convergence & Smart: (B2B) ICT - ICT - 50 -
: (2010),, 2 - ( ), - ( ) - ( ) - - ( ),, DB - ( ) - 51 -
3 1 2 3 1 ( ) TV IPTV 09 11,414 50Mbps ( ) 24 ( ), ( ) IPTV DCATV ( ) ( ) ( ), - 52 -
( ) TV ATM IPTV, DCATV,, TV ATM SKT- (Smart Branch) MOU ( 10.4 ) ( ), - IPTV, IPTV DCATV (PC, VoIP, ) IPTV TV VoIP ( ) 2 ( ) ASP -, ( ) ( ), n-screen - 53 -
24 (UI ), IPTV ( 09) ( ) - - -, ( ) (200, 400 ) 3 ( ), - 54 -
IBM, (NIA) 25 ( ) Service Provider,,,,, Service User,, Customization,,, Quality of Work Life(QWL),, ( ) ( ),, Branch, m-office ( ) - 55 -
2) 방송통신콘텐츠활성화 (1) - - -,,,,, 8$ ( 73$, 58$, 35$, 16$) - SO-PP, -, -CP PP,, CP PP 48.4%(89/184) ( ) 10, 10 24%(35/149) ( ) 1 47.3%, 61% 10 ( 08 ) (2) - 56 -
,,,, (3) 1 2 3 4 1,, TV 17, PP, PP TV TV - 57 -
2 PP ( ) SO PP ( ) PP - ( ) ( ),, -CP ( ), CP,, ( ) 3 2, 3 - - CCL DB 2-58 -
1 1 ( ) HD, 3D, / ( ) ( ),, 4,,,, ( ),,, ( ), ( ), - 59 -
( ) P2P,, ( ), ( ) 3) 방송통신유무선네트워크고도화 (1) 1,, -, Cloud computing - 83% 14 252PB 3 : 09 10 306TB 10 3 505TB 2, IT, (Ultra broadband), (Smart), (Seamless Mobility), - 60 -
3 1 2 3 4 5 1 10 Giga IT,, BcN 10 Giga 2012 WiFi, WiBro, WCDMA, 4G 10 5 11 84, B2B/B2G, 12, LTE, 15 100Mbps/ 1Gbps IMT-Adv 2 (Wibro, HSDPA, CDMA, 4G ),,, IT - 61 -
,,,,,, IPR( ) 3, TV,, PC, N,, 4 50 100M FTTH BcN - 62 -
5 TV TV- (VoIP) /, /,, u-bike,, (2) 1 DDOS, - 7.7 DDos, -, PC 86.9%, 51.7%(2009, ), - 63 -
- IT -, 2 3 1 2 3 4 1 DDoS ISP MSO DDoS DDoS DNS DDoS C&C C&C : PC DNS (DNSSEC) IP, - 64 -
PC (MC-Finder) -,, FIRST, APCERT 2 u-bcn, USN : IT VoIP VoIP VoIP IPTV, - 65 -
,, CSO,,, (ISMS), 3 i-pin 5, 1,,,, - 66 -
4, P2P P2P P2P(Peer to Peer): PC P2P : P2P ( 07. 7 ), URL, - 67 -
URL : (ISP) (KT, LG, SK, SK,,,, 8 ISP ) IP (RBL) RBL(Real-time Blocking List): KISA 1 IP (3) 1,,,,,, CO2 - - - 68 -
2, 3 1 2 3 4 1 CO2 3D 3D 3, 3D 3D, 3D, TV 3D 2 CATV 2.5 2.6 GHz - 69 -
, SKT KT LGT PCS, 3.4 3.6 GHz 12 DTV 700MHz, TV TV 12 TV, 100GHz 3 2G 3G, IT - 70 -
4 EMC, R&D EMC EMC EMC EMC EMC Green 4) 방송통신광고시장활성화 (1), -, / - (PPL) - 71 -
- ( ), ( ) - (2) ( ), RFP,, ( ) ( ) ( ), ( ) ( ) ( ) - 72 -
(3) 1 2 3 4 1, ( ),,, -, -,,,,,, R&D, - 73 -
, 2 KOBACO KOBACO KODEX KoBanet 3 ( ) ( ), ( ), KOBACO, 3 ( ) -, ( ) - 74 -
4 - - - - - - 5) 방송통신기술의진흥 (1) -,, R&D,, ( 10 0.9 ) - 75 -
- R&D 26 ( ) 2006 2007 2008 2009 2010 12.4% 16.1% 8.1% 6.1% 4.3% 4.9% 7.6% 5.6% ETRI 75.0% 64.7% 78.2% 67.1% 6.6% 12.0% 5.2% 16.4% 81.6% 76.7% 83.4% 83.5% 1.8% 2.3% 0.9% 4.8% -, 25 R&D (2008 ) 25.0% 21.1% 20.0% 15.0% 10.0% 5.0% 3.4% 5.9% 0.2% 0.8% 0.0% 총연구개발비 IT 제조업반도체방송서비스통신서비스 *: R&D 27 ( ) ( : %) 2010 57.0 43.0 100 2009 59.0 41.0 100 2008 70.0 30.0 100 2007 77.8 22.2 100 2006 78.0 22.0 100 * : - 76 -
-,, : 98%, : 25.3%, : 51.6% :( 05 ) 14.5% ( 06 ) 3.8% ( 07 ) 1.0% ( 08 ) 3.5% :( 05 ) 1,511 ( 07 ) 1,577 ( 09 ) 1,312 R&D 08 4.38%( 07 4.15%), R&D 38.5% ( 12.9%) (2) R&D -,, R&D,,,, R&D IPR,,, R&D Service Driven Strategy( ),,,, - 77 -
,,, (3) 1 2 1 R&D R&D R&D ICT R&D ORC, R&D PC(Project Coordinator) PM ORC, - 78 -
, PM Master PM 26 PM Master PM( 신설 ) 기획 PM ( 신설 ) 방송 PM 모바일 PM 미래인터넷 PM 융합기술 PM 정보보호 PM 전파위성 PM PM, R&D,, - 10% 2 ( ) ( ) ( ) R&D ( ) - 79 -
Zero Base - - IPR R&D R&D R&D, R&D, 09 (R&D 0.3% ), - 80 -
6) 방송통신의보편적서비스제공및공공성확보 (1) ( ) - 300 300 : 2008-28 2008 ( ) ( ) SKT 310 34.5% SKB 43 4.8% KT 221 24.6% ( )LGP 28 3.1% ( )KTF 149 16.6% ( )LGD 26 2.9% LGT 86 9.6% 34 3.9% 897 ( : 355, : 430, : 112 ) : KCC(2010), 2008-81 -
PSTN,,,,, ( 07 27.1% 09 29.6%),,,,,, (2) PSTN All-IP PSTN, EU,, / - 82 -
,, TV (3) 1 2 3 4 5 6 1 PSTN, IP IP,, - 83 -
, play or pay,, 2, ( ), (, ) MVNO, / 3 TV -,,, -,, - 84 -
TV, 4,,, 1-80%, - -,, - BBC,,,, - 85 -
5 -, -,, -,, - ( ) -, - -,, - (,, ) 6-86 -
- ( ) -,, - 33-33,, -,, -,,,, -,, - 87 -
7) 방송통신의국제협력및남북협력 (1) G20 KOREA 10 6 11, 51 55 08. 1 09. 12 86 CEO 17 08. 1 10. 6 23, 10, 12 OECD ( 08), (WICS), (KANZ),, UN ESCAP ( 10) ITU ( 08 ), OECD ( 08) APT ( 11), ITU 5 ( 89 ) ITU-PP( 14) : ITU 14, OECD 5, APT 6 - CEPA ( 09. 8 ) ( 10. 1 ), -EU FTA ( 09. 10 ) WTO FTA ( 05. 7 ), ( 06. 2 ), ( 08. 7 ), ( 09. 3 ), ( 09. 5 ), ( 09. 6 ), ( 09. 12 ), ( 10. 4 ) 7 ODA ODA ( 08 09 ): 2 125 739, 5-88 -
07 09 EDCF 5.9% ( ) EDCF ( ),,, ( ) 10 5 705 FAX (1,300 ) (2) KOREA,, ODA (3) 1 2 3 4 5-89 -
1 (MOU), ( 10 25 ) MOU WiBro, DMB, IPTV,, 5 MOU TF,,,, 2 (ITU-PP ) 14 ITU IT ITU (ITU) 4-90 -
, 1865 ITU ( 94 ) (ITU ) ITU 6 ( 11 14) ITU 4, 5 ( 12 ), 191 (ITU ) ITU ( 08 ), (UN ) (APCICT), ICT APCICT UN ESCAP ICT UN 10 5 ( ) (WB), (IDB), (AfDB) ICT, ICT 3 (FTA ) ( ), WTO/FTA - 91 -
,, FTA WTO/FTA,, 4 ( ) ( 10 25 ), ( ),, ( ) ( : +IPTV + ),,, ( 11 ) ( ) (CONEX) KOTRA, NIPA DB ( ) 08, 6 ( 08. 8 12 ) 24,730-92 -
( ), ( ) 5 DB, EDCF KOICA (, ) -,,, 8) 방송통신인력양성 (1) - 93 -
- -, - -,, (2), DB (3) 1 2 3 4-94 -
1 DB - ( ) - -, DB, - -, - 2 -, -, HD, TV, -, - 3 - - 95 -
-, - pool / 4 - - -, -, -, 9) 방송통신이용자권익보호및증진 (1) 2005 - IPTV 29 ( : ) 2004 2005 2006 2007 2008 2009 26,496 40,699 36,431 42,858 28,932 25,670-96 -
- - - - -, -, - - 4 40 SO SO - 08 25.7 2,500, 14.9% -, - - 97 -
(2), (3) 1 2 3 4 1-09. 8, - -, MNO-MVNO - - - - 98 -
- - -,, - - - - 2 - - CS SLA - - - 99 -
- - 3 ARS - ARS ARS -,, - - - AS - -, - 4 - - 100 -
- - SNS - - db VoD -, -, - - 101 -
참고문헌 (2010),, Premium Report, 10-18,, 2010. 11. 8. (2008),, 2008-04. (2009),, 09-06. (2009),, 2009-10. (2009), 3,, 21 11 464,, 2009. 6. 16. (2010),,, 22 5 481,, 2010. 3. 16. (2009),, 2009. 12.30. (2010), TV 2010. 2. (2010),, 2010. 4. 21. (2010), 2010 (2010), 2009 (2010), ( ), 2010. 7. (2010), 2010 32, 2010. 6. 1. (2010),, 2010. 11. (2010), 2009, 10-29, 2010. 12. (2010a),, 2010. 1. 14. (2010b), 美 -Comscore, 2010. 3. 19. (2010c), - vs., 2010. 5. 3. (2010d),, 4 _emarketer, 2010. 9. 6. - 102 -
(2010), (ipad),, 22 12 488,, 2010. 7. 1. (2010),, 2010. 7. (2010), 3D, 2010. 4. 8. (2010), 2009 IT,, 1429, 2010. 1. 20. (2010),,, 22 18 494,, 2010. 10. 1. (2009), 2009, 2009. 12. (2010), IT R&D 2010 2015, 2010. 9. TV (2010),, 2010. 2. 2. (2010), 2011 -, 2010. 11. 18. (2010), TV, Premium Report, 10-03,, 2010. 8. 23. KT (2010), TV Bank Of America, Merrill Lynch(2010), Global Wireless Metrix 3Q 10, 2010. 9. Christian Saxtoft(2008), Convergence, John Wiley & Sons, Ltd. Cisco(2010a), Cisco Predicts Video Will Make Up 91% of all Internet Traffic by 2014 Cisco(2010b), Global Mobile Data Forecast for 2009-2014 Gartner(2010), Gartner Market Databook, June 2010 Update, 2010. 6. OVUM(2010a), Mobile Content and Applications in Emerging Market: Operator Strategies, 2010. 1. OVUM(2010b), Mobile Content and Applications in Emerging Market: the Future, 2010. 1. OVUM(2010c), Mobile phone forecast by technology: 2009 15, 2010. 4. OVUM(2010d), Smartphone forecast: 2009 15, 2010. 4. OVUM(2010e), Mobile voice and data forecast pack: 2010 15, 2010. 5. OVUM(2010f), Mobile application download and revenue forecast: 2010 15, 2010. 6. PWC(2010), Global Entertainment and media market Outlook 2010 2014-103 -
방송통신위원회지정 2010-03 방송통신발전기본계획수립을위한연구 발행일발행인발행처인쇄처 2010 12 ( ) 20 : 02-750-1114 E-mail: webmaster@kcc.go.kr Homepage: www.kcc.go.kr