Transcription

1

2

3 1...,., ,,,,...

4 2.,,...,,,.,..,

5

6 : : , :

7 : : Beyond Convergence :

8

9 ( ) :, ( )

10 ( ) : :

11 ( ) (Del-phi ) (Del-phi ) : : (H-H) (H-M)

12 : t-test Green IT

13 ( ) ,, VOD (PC ) ( )

14 Business Model Transformation in Network Industry

15 13 1.,..,..,.,,,

16 ( ),.,,,,, 5,.,.,.. 3..,,,, 5

17 : :, : : 18..

18 16 (1)...,...,..,... (2),,,.. 5,.,.,,,..

19 17,,. (3)..,. (4),,...,., (temporalized space).,, 3, (mobile space of information and communications).

20 18.,,,.,,,,. 3,. 3,. (5)., (6) 2.0.,,,

21 19,..,. (7).,.,,.. (8).,..,,

22 20,.,, IT.,, IT.,. (9). 2.0,. UCC(User Created Contents).,,,,,. (10),,,.,,,.,

23 21,.,,,,. (11) ( ) :,,., PC PDA.,,,.,., (new social contract). (12) ( )..,.,

24 22,,,,,.,,.., 2.0,. 2.0,. ( ). (13),,,,,,..., (SNS)... ( ).

25 23 (14)....,.,.,. (15).,,.,.,,,,.

26 24. (16) ( ) : ( ) ,. (17) :.,

27 25.,,.. (18).,.. (participation) (commitment). UCC..,,

28 ( ) Beyond Convergence: , , , ,. 5..,.,. 2009,.

29 ,..,..,,..... ( ),,,.

30 ,.,,,,.,.,,,,, 5,.,.,..

31 ,000 IT, 21. IT,., IT ( 1 1 )

32 IT IT, IT IT. 2, 연구내용 IT ( )* IT,,, ( ) ( ) 21 ( ) ( ) 21 ( ) (57 ) 21 (5 ) * IT 연구내용 IT ( ) (2004 ) IT ( ) IT, ( ) IT, ( ) IT, ( ) IT, (40 ) IT? (1 )

33 1 31 연구내용 IT ( ) (2005 ) IT : E-government 21 : 21 : IT 5 21 : IT ( ) ( ) ( ) ( ) & (40 ) (1 ) 연구내용 IT ( ) (2006 ) 10 IT IT IT IT (10 )

34 32 연구내용 IT ( ) (2007 ) 10 IT (10 ) MegaTrend KOREA (1 ) 연구내용 IT ( )* (2008 ) 12 (5 ) (5 ) (15 ) (25 ) * ( ),

35 1 33,,,,. 2009,, ( ),,,,,, 5., KISDI, ,,.,.

36 ( ),,,, ,,,,, (11. 12) 1 2 Beyond Convergence: (6. 1),, (10. 15), 8 ( , 1 )

37 1 35.,. 2009,. 2,,,..

38 ,, 0 1. (bit),, MS (Netscape), 1996 (Time warner) AOL ,, 1980, ( 2 1 ). 1986, , ,

39 , TV(DTV) 100%. TV,, ,,. BC , (AD 105 ), (1456 ), (1600

40 38 ) ( 2 1 ) (1876 ), (1920 ), TV(1936 ) (1993 ) 150., 1995 (WWW), 1996, (BC BC 3000) (BC ) ( ) (1993 ), / + / /,,,,, TV,,,, IPTV,..

41 2 39, (Produser)., (Networked Individualism) ,. (Digital Natives).,....,, (Negroponte) ( 2 2 ).

42 : (2008), p.32 (Ithiel de Sola Pool, 1978),,,..,,. (Yoffie, 1997),, TV, PC (EU, 1997), (OECD, 2004) (, 2008)( 2 2 ).., (Ofcom, 2008),

43 2 41 (Jenkins, 2006)., (, 2008). 2 2 Muller (1999) KISDI(2005)/ OECD(2004) EU Green Paper(1997) Ofcom (2008) Jenkins (2001), / (, ),. IT.,,,.. (2008).,,.,,,.,

44 42,. ( ) 28,.,,. 2.. (baseline definition). 2 3

45 2 43.,,, 4 (domain definitions). (philosophical definition). 2 3.,,.,, ( ), ( ), ( ), ( ), ( ).,,,,.,,,,,. 2 3.,,.

46 44 2 3,,,,,,,,,, ( ),,,,

47 ,,..,,.....,.,.,.,,.

48 (1).., (coexistence), (hybrid), (fusion), (combination), (composition)....,....

49 3 47.,..,,..,,... (2)...,,.

50 48.,.,,..,.....,. (3).,,..,.,..,..

51 3 49..,...,..,..,....,...,.,.

52 50....,.,....,. ( ).,.,.,,.?.

53 ,..,.,....,

54 52. (visual cognition),,,,.,,,.,,,.,,,,,,,.,,.. (1), 3 (,,,, ).,, 5.,. 4,. (visual turn). 1990,

55 3 53, (visual culture) (pictorial turn).,,..,.. (2)... (correspondence).,,.,.,, (Peirce).., (réel).,..

56 ?,,? (3),,,. ( ).,, (telling) (re-telling) (performing)

57 ,.,,,.,,..,.,.,...,.,.,.,. To Heaven,.,,..

58 56..,. ( ) ( ).,. ( ) ( ).,,.,,,..,,.,, (emotional mode of cognition),. (existential mode of cognition),.,. (procedural mode of cognition)., (narrativity),,,.,..,.,

59 3 57.,.,., ,.,,.,..,.,.,.,,,.,,.

60 58,,..,,,...,..,...,,,.,.,,.

61 3 59,,,.. 5,.,.,,,. 3..,.....,.,

62 60.,..,.....,

63 3 61..,,,.,. (archaic consciousness structure), (Magical consciousness structure), (Mythic consciousness structure), (perspectival consciousness structure), (aperspectival consciousness structure).,..,...

64 62..,..,....,..,..,.

65 3 63,..,..,

66 64....,...,..,.,.....,..,

67 3 65..,.,..., (digital divide).,.,.., :.,,.

68 66....,.,..,.., 4,.. (1),,.,.,,

69 3 67. ( ), (, ), (, ), ( ), ( )...., (2) ,,,,,...

70 68.,.., UCC ,

71 ,.,.. (3),.,..,..,... SL..,.

72 70,..,.,....,.....,..,..,.

73 ,...,......,.,

74 72..., ,...,. 5..,,

75 3 73 (Jenkins, 2006).. DMB,,,,,, mp3,,.,,..,,..,..,. (, 2009). 3 (Castells, 1996).,,.,,

76 74.., IT,...., (hybrid space), (relational reconceptualization of place).,,,...., ( / / ),.

77 3 75., (twitter) SNS,.,, (Shirky, 2008)..,, (mobile space of information).. (non-place) (Auge, 1995),,,,.,,. (augmented reality) (augmented virtuality),.,.

78 76,...,.,,.,..,,.,,,.,, (nonplace)., (time-space in-between), (always-on), (micro-coordination),.

79 3 77. (self-centered), (augmented space). (virtual guide).,, (multi-layered space)..,.,...., ( ).,.

80 78....,,,.,, 3...,,.,. 2..,..

81 ,,,...,,.,.,., 2, 3,,,

82 80, 4..,,,.,,. 2008, IT,. 3 2 ( ) ( ) ( ) / + ( ) ( +,,, )

83 3 81,..,,,,.,. 3 3 / ( ) ( ) /, + / + / / ( ),,

84 , (, informed) / (,, ) / ( ) ( ) (mixed) ( ) (, ) (mega niche) ( ) ( ), (global) (local)...

85 ,,,,,.,,..,.,.,.

86 84.,.,,., ,.,.

87 3 85.,,,,...,..,,,, (exogenous factors),.,,.,,.,..,., (patron-clientalism),

88 86.,...,..,..,...,..

89 3 87,.....,,,.,,.,,..,,. (political accountability),

90 88..,...,.,,.,,,,,. 3...,. (ego).

91 ,,,,,,,.., (mixed citizen),,, ( 3 1 )..

92 90.,,,. 3 1,. (coordination), (steering), (regulation). (collaboration) (co-operation) (co-governance).,,.

93 ,,,, (multi-hub), (fluid) (contingent).,. (modern society), (post-modern society)...

94 92,.,, ( 3 2 ).., (voting citizen) (self-organizing) (engaging),,.,..,,.,.,,

95 , (mediatory organization)., (ubiquitous) IT, 2.0, (efficacy). (unconventional),., (resource mobilization),,..,

96 94.., (constructivism approach). (collective identity).,.... ( ),,.,,. ICTs,.,... (networked individualism).,.

97 ,., , NGO,,. (top-down)...,..,.....,

98 96,,.., ,.,,... NGO., 4.,,...,,.,,

99 3 97.,.,....,......,..,. 21.

100 98..,.. (feedback).,...., ,...,.,..

101 3 99, :.,.,.,..,,.,.

102 100,., (power).,....,..,.,...

103 3 101.,,, (transnational).,.. (intellectual power).,.. (distribution of power).,.,.,

104 102...,. (power). (synchronization),.,,..,,.

105 3 103,. 6..,, TV, 2.0,,. 6, 1,, 2, , , 6.

106 104., (politics of convergence) (convergence of politics).,.,.,,,,. ( ), (the political) ( ).,,, TV,,,,.,

107 3 105,,,, , 2002, 16, 2004, 2005, UCC, 2004, 2006,, UCC,,., , 3.0 2,,,., 2008, 2008,,,,.,.

108 106,,,..,,,,,,...,,.,,,,.,,,,

109 3 107.,. (public service media).,..,.,,,,,., (citizenship).,. (Nick Couldry) (productive consumer) (dispersed citizen)

110 ,,,,,,,,,,,.,,...,,,,.,,,.

111 (1),,..,,. 3 3,,,.,,

112 110,,,. 2., 1, 2, ( 3 3 ). (2),,, ( 3 4 ). 3 4 융합형컨버전스 (Fusion) 예 ) 통신망과방송망간통신방송융합 : 하나의디지털기반인프라로수렴하며대체성을띰 (substitutable) 통합형컨버전스 (integration) 예 ) 유선망과무선망간유무선통합 : 지속적으로공존하며상호운용성 (inter-operability) 확보를통해시너지가치창출 복합형컨버전스 (Com-position) 예 ) 프린터, 스캐너, 팩스간복합기 : 공통분모가되는디지털기반엔진을바탕으로하나의박스에공존 결합형컨버전스 (Bundling) 예 ) CATV- 인터넷통시가입서비스 : 디지털환원을기반으로서비스및제품을패키지화하여인화된가격의단일구매상품으로전환

113 3 111 (3) (Collective Intelligence),., (Prosumer). (Social Network) (social bondage)., (normal distribution) (long tail).,,,,..,,,,,,

114 112,, (regional).. IT. IPTV IT,,.,

115 3 113,... (emerging opportunities).. (organic) (SOA; Service- Oriented Architecture).,,,,.,,, (CRM),,,,. (, forecast) (interpret) (action plan) (proactive),. (access),. (mix)

116 114.,,,,.,, IPTV,,. (transaction process) (middleman intermediary). (institutional systems),,.,,,.,,,,,.,, (Malerba, 2006). / 3 5.

117 ,,.. 1,,,,, 2.,,,,..,,.,,,

118 116,,,.,.,.,,.,.,,,,,,,.,,,,,.,,

119 3 117,., IT,, (,,,, ), ,,,,,..,,,..,,

120 118, 2, FGI(Focus Group Interview),. TV,. TV,. TV, TV,,.. DMB., IPTV,,.,,.,,..,,,.,, DMB, IPTV,,.,., ( ), DMB,.. TV,,

121 , TV,, DMB, IPTV,.,.., DMB, IPTV,.,.. TV,, DMB,, IPTV., IPTV TV,., IPTV.. IPTV T- commerce..,,,. PC TV,, PMP,., VoIP VoIP

122 120., PC, TV,,. PMP, DMB, VoIP. PC, DMB, VoIP., TV PMP,. PC. VoIP, DMB, PMP,,.. PC TV, VoIP,, DMB, PMP,.. PC. TV., 3, DMB, TV. PC e-commerce M-commerce TV T-commerce. PC. 3,, DMB

123 TV. 3.. T- commerce, M-commerce, U-commerce.,,..,.,,. PC,.,...

124 ,.,.,..,.,,. 20,,, (focus group interview)..., PC

125 3 123,... (hedonic),,.,,, MP3,,,., Jenkins (2006),..,...,

126 124,..,,,,..,,.., ETRI(2004) DMB 2010 DMB 850, DMB DMB 1,000. DMB IPTV, Rogers(1995), Moore(1995)., (main street),,. (Rogers, 1995; Moore, 1995),,.

127 3 125,,,,,.,,,,., UCC,, UCC, UCC. UCC,..,., UCC.,.,.,.

128 126,., (identity)., Y (warmth) (distance), X (excitement) (relaxation) (1968) 2 Caru & Cova(2007). 5,, 5 4. Friendly meeting, (get-together).,,,,. Active Show.

129 3 127,. 3 6 * : Santoro, C. & G. Troilo(2007), The diverse of hedonic consumption experience 4, passive show, pure listening friendly meeting (affective), active show.,, 4 active show friendly meeting.. FGI

130 128.,.,,,,,.,.,.,,.,.,.,.

131 ,.,. UCC,.,. (New Economy),.,. (process)

132 130. (MIS),,..,,..,,.., (,, ).,,. 4..

133 ,... IT (Green by IT),,., (Del-phi),, 5, 5., AHP..,.,,,,. 3 6,

134 (Del-phi ) IPTV PC ( ),,,,, 3 6.,, , 5, (Del-phi ) /,, IT,,,,,

135 3 133 IT,, e,,, AHP.,., 5?,?,?,?, ( )?,?, ( )?,., 3 8.

136 IPTV : 3 8,.,.,, 5.,.,. IPTV. 5., ,.,.,

137 3 135,., :...,...,. IT,.

138 136., R&D.,,.,..,,. R&D.,. Wireless Infra..,..,.,..,.,

139 (, 2008). (Saxtoft, 2008).,., B2B, B2C,, (driver). (Rim et al., 2009). 3 7 IPTV...

140 ,, (Swang and Han, 2005),.. IPTV VOD(Video on Demand),,

141 3 139,,, (Bouwman et al., 2008).. (Swang and Han, 2007). TV..., DMB,,, 3PS(Triple-Play-Service) CATV, IPTV. Wirtz(2001) 3 10.,

142 CATV CATV DMB IPTV 3PS, 4PS.,.. PC TV

143 3 141 SO,. HD TV,, TV CATV,,,, 3PS, PC TV (, ),, (SO),,,,,,, 3PS SkyLife DMB DMB IPTV HD, HD,,,,, 3PS FTTH TV TV, (SO),, (IPTV), FTTH,,,,,, 3PS, 4PS,,, 3PS, 4PS

144 142, SO,,.., IPTV. IPTV, SO CATV, SkyLife. PP(Program Provider). IPTV (Critical mass),,,,,. IPTV 3PS, 4PS., 3PS, 4PS., PP.

145 TV CATV DMB DMB PP, PP, PP, PP, PP,, PP,, PP IPTV, PP, H M L H M L, 3PS H L M H L M,,,,, 3PS, 4PS H M M H M L H H L H H L CATV. (Pil and Holweg, 2006).,,..

146 144,. e- (TTF, Task-Technology Fit) (Goodhue and Thompson, 1986; Venkatraman, 1989). (driver) Simch-Levi et al.(2008) (Media Richness Theory) (Daft and Lengal, 1986; Ngweneyama and Lee, 1997). 3 8, TV,,, e-. (Fit) (Construct) (Rogers, 2003; Lee et al, 2007; Junglas et al., 2009) (Assurance), (Convenience), (Interactivity), (Compatibility) 4. TV,,, e-,. (Figueiredo, 2000), e-.

147 (Step-wise regression) 3 13 : 3 fit attributes TV Quality Assurance.418***.201* Convenience.261**.336*** Interactivity.229** Compatibility.344***.406***.400*** R-square

148 146 fit attributes ( ) TV Quality Assurance.207**.166***.253*** Convenience.243*** Interactivity.282***.173**.176** Compatibility.433***.631***.309*** R-square fit attributes e- TV Quality Assurance.312***.287***.260*** Convenience.188**.203**.212** Interactivity.274***.281***.288*** Compatibility.245***.221***.230*** R-square (Compatibility). IPTV... e-, e-.,, e- TV,, ANOVA.

149 3 147 Duncan : 3 Fit Attributes ( ) (Duncan Statistic) TV (1) (2) (3) Quality Assurance (1, 2, 3) Convenience (1), (3), (2) Interactivity (1), (3, 2) Compatibility (1), (3), (2) Preference (1), (3, 2) Fit Attributes ( ) ( ) TV (1) (2) (3) Quality Assurance (1, 2), (2, 3) Convenience (1), (3), (2) Interactivity (1), (3), (2) Compatibility (1), (3), (2) Preference (1), (3, 2) Fit Attributes ( ) e- TV (1) (2) (3) Quality Assurance (1), (2, 3) Convenience (1), (3, 2) Interactivity (1), (3, 2) Compatibility (1), (3, 2) Preference (1), (3, 2) TV.

150 148 TV..,, e- IPTV. Wirtz(2001),,,.,,, (IPTV),. 3PS, 4PS.....

151 (Critical Mass).,,. GPT,, e-.,. Simchi-Levi et al.(2008) (driver). TV,,,, e-. (Compatibility),,, e-.

152 150. TV,, TV. TV. TV., IPTV,.. G4C, G4B IPTV..,,,. G4B, G4C.

153 , IPTV..,.... VOD, IPTV,,.,.. (1).,,,

154 152,,.,.,...,. TV VOD, IPTV,.,,,..,,.,,..,,.

155 (2). (H-H) (H-M).. TV user interface, PC user interface. multi-user interface, single-user interface. DMB..

156 154 PMP offline (H-H) single-user interface / / multi-user interface 3 16 (H-M) single-user interface multi-user interface MMORPG VOD IPTV, CATV PMP download DMB DMB 3 16 PC, TV. (3),,

157 ,,,, DVD. VOD., DVD TV ( ) VOD., TV, PC,,, IPTV... PC VOD., DVD....

158 VOD (PC ) PC UCC,,.,. IPTV.

159 3 157 T-commerce. PC,, ( )..,,,,,,. IPTV.

160 158 (two-sided market), ( (single-sided market) ) UCC, (multi-sided market).. (linear). 2 3.,...., DB,. DB. public creative commons..

161 3 159.,., ,,.,,,...,,,,,.

162 160.,,.,,,,.,..,.,,.. ( ). (Classical Evolution), (Extended Evolution) (Inclusive Evolution).

163 ( 3 13 ). 3 13,.., (crisis of alignment), (crisis of governance), (crisis of circulation)

164 162,...,..,. (overshoot) (misfit), (intersubjective filtering system). (redesign),., (convergentology). ( ) (cross-disciplinary), ( ) (inter-disciplinary) ( ) (trans-disciplinary),. 2..

165 3 163.,,,..,,,,.,,,. (collective intelligence),. Focus Group Interview...,.,,, ( 3 17 ) ( ) SNS

166 164,,..,...., (collective intelligence).,., (actualization) CMC..,.,.,.,

167 3 165 ( ).,.,, (loose surveillance).,, FGI(Focus Group Interview).. (ecosystem)...,,,..., (Celebrity Economy) 1%.,,.

168 166.,, (celebrity economy). 1%.,., (Net Vandalism)., ,.

169 3 167.,..,. 20, ,,,,, UCC.,., (twitter) (SNS)..,,,,.,,,..,,.

170 168.,....,...,.,,....,., (twitter) (SNS)..,,,,.

171 3 169.,,,.....,,...,.?......,.,,.,..

172 , :..,,.,.,...

173 3 171.,, 500.,,.,,.,.,,,,,,..,,., ,,,,,,. 15, 970,

174 , (heavy user),.,... (25.9%)..,,,. IT,,,,.,,,,,.,.. IT

175 IT 1, 2, 3.,.,...,,,,.,,..,.,.,.

176 ,.. IT,.,,... (, 2008). (, 2006, 2007),. (2008) 3 14.

177 ,,,, ,.,,, , 3 15,,,,..,

178 176.,,,,,. 3 15,,,...,.

179 3 177.,..,...,,,. (, 2008).,.....

180 ,.,.,.,.

181 3 179., ,,.,.,,.., (, 2006, 2007)...

182 180..,.,,.,..,.,..,.,...

183 ,. ( ) (1).

184 182.,.,..,,, (panoptic observation),. (self-discipline).,,., (syn). (2).., ,

185 3 183?..,.., ,..

186 184. (3) :...,,,.,... (atom), (in-dividual).....,.,..,

187 , (4).,,,.,,.,...

188 186., ,.,..,....?.

189 3 187.,.,.,.,..,,.?..,...??..

190 (the actual) (the virtual) (shift)..,, ( ),,. (post-netizen).,,,, (,,,, (interval & flow), )... (experience description), (media-diary & in-depth interview),, 3.. (1)., 10.,

191 3 189.,,,.,. (back ground), (standby).,....,...,,,..,,.,,,, 3 4..,.

192 190..,...,. (2). (fragmentation) (individualization).. ( )..,... (gated community)..

193 , : (capability)...,,,,,.

194 192.,,......,. : (interval & flow) (interval),..,.,. 24, (thick everyday life). (layer)...,.

195 3 193,,.,.., (mixed reality). (crisis of aura),..,.,, mp3,,.,.,,, mp3,.,,...,. SMS,,.,...,.,,

196 194.,.,,.,..,,,,,......,......,.

197 :...,.,.,,.,,,

198 196,,.. (1), ,,..,..,.,. (2)

199 3 197,,......,..,,.,,. HCI HCI 3..,. HCI,.,,

200 ,.,,.,..,.,. (3) 20, 8,, ( ).,,,., 20.

201 t-test * p <.05, ** p<.01 N M SD t ** ** ** ** ** * ** ** ** ** ** ** *

202 200.,.,. 20., 8.,..,,,., 20.,.,.,.,,,..

203 3 201,.,, (Hybrid Spaces) (Silva, 2006)... (Rheingold, 2002) (Smart Mobs)..

204 202.,., (1). 40%., 53.3%

205 %.. (2) , 3 4 1, 5 6 1, , 177..,. 3 (p <.001)..,,,.,, 3,

206 204.,.,...,,..,.,...,

207 ,

208 206,.,.,,..,,.,.,,,,.,,.. (1).

209 3 207.,,,..,., (,, ) (rip, mix, burn). (Rip) (Mix) (Burn) 3 18

210 208..,. (2),,,,.,,,....,,,.,..,,.

211 3 209.,. (3).,.,,,.,,,..,.....,.,,,.,.

212 210.,.,. (4),.,..,...,.,.,.,,,.,,.

213 3 211,.... (popular cultural capital) (subcultural capital) (Hills, 2002). (Bourdieu, 1984)...,., TV,,. (Homo virtuens).. (reader)

214 212,,..,..,,., , KISDI KITAIP., 20. KITAIP KISDI ( ) 20.,,.

215 ,,... SAS (Baysian). SAS ,...,,...

216 ,.,....,,, ,.,,.,...

217 ??,,.. 11,, 1,,

218 SAS (1) 1: Individualistic Tribe,,. (le temps du tribu).,,,.. (individualistic tribe)..,,.,,. (2) 2: Alone in the dark convergence,,. Alone in the dark 1992 Infograms corporation, 5..

219 ,. (Alone in the dark convergence).,...,. (3) 3: Digital Durkheim (Digital Durkheim),,. (Durkheim) (solidarity).,.. (religious solidarity)., Digital Durkheim... Individualistic Tribe

220 218 IPTV..,. Alone in the dark convergence,,... Digital Durkheim.,...

221 ,..,.,. (,,,,, ),,,,

222 220.,,.,,.,...,,,,.. (1). (2),..,,

223 4 221.,. (IT )., ,, 2 3,,,,,, 4 2..,,.,,,,,,,.

224 222,., KISDI 18, 1 2..,.,. 4 2,,, HCI IT, BK, MBC PD( ) ( ) CJ CJ

225 (1) 20,,,. (2).. (3) : ( ) 2 : ( ) 3 : On interactivity( ) : New wine in new bottle( ) 4 : ( ) ( )

226 224 5 : ( ) : ( ) 6 : Who killed the newspaper?( ) 7 Emerging mediacape: Same old theories( ) 8 : ( ) ( ) :...,,,,,.,,,, 5.,,,.

227 4 225,,,, 3,,,,,, (ex-lg )..,., MDA(Media Development Authority)., (Post production) CG.,,,.. 2 :,..,, PP ,344, 19,657. TIME(Telecommunication, IT & Internet, Media, Entertainment), Technology.

228 226., IPTV,. TV. TIME, TV Needs.,,..,,.,,.. 3 : New Wine in the New Bottle: New business model for new media. 30 (Wharton School) 1, 2 3.

229 4 227,., :, :,,,.,.,,,, (Value network), (Value creation), (Value capturing), (Strategic choices). 4 1 Business Model Transformation in Network Industry,.

230 : On Interactivity. (unlimited capacity), :, :, :,, (interactivity). 3, :,,,,.,. TV.,.,,,, TV.,.,.,.,,.,,.,

231 4 229,.. :, (para-social relation): vs,..,.. 5 :.,., 5,000 38, TV 13, TV

232 230,, (Prototype),.,. 4 3 (,, ). 369WAP, VM, PDA..

233 :..,,. ISP(Internet Service Provider), Prodigy case(n.y. Sup. Ct. 1995) ISP publisher, ISP speaker publisher, Zeran v. AOL(4th Cir. 1997) ISP, 2003 common law (1997) 3, ISP,,. (2002 ), ISP, ,

234 232,, publisher,. distributor.. 7 :,.,. (,, PP)., %, 33% SO, PP.,.

235 %, PP PP 35%. SO. SO ( ). 100 SO 90%, 8 MSO 77%. SO. PP. PP SO. SO 11% PP 0.1% ( 80%). PP.,,,, (, SO) (PP). 4 4 방송 지상파방송 민영방송 민영적공영방송 + 특수목적공영방송 기간공영방송 공영방송 > > >

236 234. (core media) (KBS). (MBC). (EBS,, KTV, NATV, )..,,,.,.. 8 : Who Killed the newspaper?.,,.., 2008, ( ) : :,, TV,, ( )... 86%.

237 4 235 : 7 10, 11 13, , ,000. : RBS 600, 20 (,, ). : (API) (Newspaper Next) ( ) (Information and Connection Utility).,. : ,. : % 1.,...,.. 9 : Emerging Mediascape, Same Old Theories.,,,. (News diffusion) (Pyoungchang

238 236 Aftermark) (Bank deposit).,., Inverted-U, 962 (40 ). (posting) S 250 ( 10 ) ,.,..,.. 10 :.,,, Intra personal, point to point,. (dyad)., :, :, :

239 4 237.,..,,,,,,,.,

240 238,,... ( ).,,..,,,,,,..,,,

241 ,,, / /...,,,.,.,.

242 ,.,.,. 1. : Beyond Convergence.,, Beyond Convergence:

243 4 241., ( ) : ( ) 2: ( ) 14:00 14:20 14:20 15:50 15:50 16:10 16:10 17:40 17:50 18:00,, COFFEE BREAK ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) (SBS).

244 242, 1 (,, ), 2.,,,,,..,.,,,. ( ) IT P. P.,, ( ),,. ( ). IT

245 4 243.,.,..,..,.,..,. 2. :.,

246 244 ( ) , (low carbon, green growth) (green new deal plan) Green IT.. Green IT,,,. IT Green IT. Green IT Green of IT Green by IT. IT Green of IT, IT 2%. 98%,,, IT Green by IT.,,,. IT Green.,,,. 1, Green IT 14:00 14:10 14:10 14:20 ( ) ( ) (KISDI )

247 : ( ) 2: ( ) 14:30 15:00 15:00 15:30 15:30 16:00 16:00 16:10 16:10 16:40 16:40 17:10 IT Green IT ( ) : (KT) ( ) : ( ) ( ) : ( ) COFFEE BREAK ( ) : ( ) ( ) : ( ) 17:10 17:40 IPTV ( ) : ( ) 17:40 18:10 ( ). Green by IT. IPTV,,. 1 IT (KT )...,. ( )

248 246.. ( ). 2 (KCC ),,. ( ) Green IT,.. (ETRI) IPTV, IPTV. IPTV. ( ). Green IT 10 7.,,,,.. Green IT CO 2.

249 4 247 Green IT.,.,,,,.,...,.,. paperless office..,. 3,.,,.

250 , :00 14:10 14:10 14:30 1: ( ) 2: ( ) 14:30 14:50 14:50 15:10 15:10 15:40 15:40 16:00 16:00 16:20 16:20 16:40 16:40 17:00 17:00 17:30 17:30 18:00, COFFEE BREAK ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( )

251 4 249.,.,,.,.,,,. 2.,,,,.,.,,., (divergence)..,,,,,,.,..

252 250..,..,.., (aura) ( )., ( ), (homo convergence). ( ),,,,.,.,,..,.

253 4 251.,..,,..,,.,....,,,,,,.., LAN,...,,,,

254 252.,.....,,,.,,,..,,,,,,,,..,....,.

255 ,..,..?. (Foucault), (Deleuz), (Guattari). 3.,,.,.,.,,..,..,.,,,

256 254.,.

257 ,...,.., ,..

258 256..,..,. (NBIC)..,...,,...,...,.,,,,

259 ( ) ( ).. (Digital Me). (Digital Herd) IT,...

260 258., ,,,.. 5,.,.,,,..,,. 2.

261 5 259,...,,.,.,,,..,.,,,..,.,....,..

262 ,. (narrativity).,.,.,.,....,,,...,

263 5 261., ,....,. 3.,,. (An

264 262 Integrated Literacy and Visual Contents Curriculum).,,,,,.,,, ,. 2.,..,.

265 5 263.,.,..,...,.,,..,,...,....,

266 264.,.,.,.,,,..,...,.,.,. 3..

267 5 265,..,.,..., ,.., (digital divide).,.,

268 266.., ,,...,., (temporalized space).,, 3, (mobile space of information and communications)..,,

269 5 267,.,,,,. 3,. 3,. 2.. WAP,.. (twitter) SNS,,. (mobile space of information),,,,.,...,. (multi-layered

270 268 space). (non-place)., (time-space in-between), (always-on), (micro-coordination),. (self-centered), (augmented space). (virtual guide). 3.,.,,.,.,,,, 3..

271 , ,.,.

272 ( ),..,..,.,.,., ,,. 34%.

273 ,..,....,, TV (metaverse).. (Augmented Reality). 3.. (actualization)

274 , ,,,,..,. 2..

275 5 273, (smart mob) (networked citizen) Cook,, VJ Afreeca TV, , 2008.,.,,.,,.,.,

276 , ,

277 5 275.,,.. 2.,., IT,..,. (coordination), (steering), (regulation). (collaboration) (co-operation) (co-governance).,

278 276,.,,,.,... 3.,.,.,.

279 Mygov (empowerment)...,,,.,,

280 278.,..,,,.,, IT.,, IT.,. 2. (National Information Superhighway),,,. (age of convergence).,., IPTV.

281 5 279,.,,,,.,,,.,,,,. IT,,,,., e-learning,, e-applicance,, RFID, e-health , IT + (TV, ) +, + +, + +,.

282 280 SOA(Service Oriented Architecture).,, (ecosystem)...,,.,.,.,. (strategic portfolio). / (scope) ,

283 UCC(User Created Contents).,,,,,. 2..,.,, ( ) (, ),.. +, +, IPTV +. (social influence), (personalization)

284 282. (environmental sensitivity) (ethical sensitivity). (diverge). (Apple). 3.,,.,.,..,.,,,, (open innovation)

285 5 283.,, ,,,.,,,.,,.,,,,. 2.,,,,,, (fluid stage).,,,

286 284,..,.,,,..,.,.,.,.., (diverging). IPTV TV. CATV,, TV IPTV. IPTV TV,.

287 5 285 IPTV,. TV TV.,,....,.,. 3.,,,,,.

288 286,,.,,,..,,. (dominant),.. (contingency theory) (evolutionary, longitudinal).,.,...,.

289 5 287,., IPTV,. IPTV,,.. 11 ( ) :, 1.,., PC PDA.,,,.,

290 288., (new social contract). 2..,,,.. (presence). (new power-shift). ( )..,. 3. (, appealing power) (celebrity power).

291 5 289.,.,.., (Net Vandalism).,,,,. 12 ( ) 1...,.,,,,,,.,,.

292 290., 2.0,. 2.0,. ( ) ,,,., ( ).,,., (twitter) (SNS).,,.,,

293 ,,,.....,,...,.?......

294 292..., ,,,,,,..., (SNS)... ( ).

295 ,.,,.....,..,. (G. H. Mead) I Me, Me-from-I.

296 IT. IT,.,.,..,,,.,,. (total institution)

297 ,.,., ,.,.

298 296.,.., ,.,.,..,

299 5 297.,.., ,,.,.,,,,..

300 , ( ), ( ),,,...,. ( ) (de-differentiation). 3..

301 5 299,... (overshoot) (misfit), (intersubjective filtering system),. (redesign),., (convergentology), ( ) (cross-disciplinary), ( ) (interdisciplinary) ( ) (trans-disciplinary). 16 ( ) : 1. ( )..

302 ,. 2.,.,.,,.....?

303 (, ),...?...,.. 3., /.....

304 302,?..,,. 17 : 1..,.,,.. 2.,

305 5 303 ( ).,., ( )..,..,..?.??. (creative tension of ideas). 3..

306 304.,,.,?.,.,..., ,..

307 5 305 (participation) (commitment). UCC..,,. 2. (public).. (transmedia audience) (reader). (printery) (national identity).,,,,,., (reference),.

308 306...,,,,,,., ,..

309 ,,,,..,..,,,,,...?,..

310 308...,,,,.., ( ), ( ), ( ), ( ), ( ).,..,,,, ,,.,

311 ( ). 2.,.,,.,....,.., 2000.

312 310..,.,..,,,,.

313 (2008),, 08-26,. (2008),, 08-16,. (2008),, 08-72,,. (2008),, 08-72,,. (2008),, 08-18,. (2005),, 1., (2008),, 08-25,. (2008),, 08-24,. (2008),, 08-15,. (2008),, 08-14,.

314 312 (2006),. SOS. (2008),, 08-71,. (2008),, 08-08,. (2008),, 08-04,. (2009), (twitter). Politics 2.0: 21. e-. (2008),, 08-19,. (2009),,. (2008),, 08-22,. (2008),, 08-13,. (2008),, 08-23,. (2008),, 08-03,. (2008),, 08-21,. (2008),, 08-06,. (2008),,

315 ,. (2008),, 08-17,. (2006), IT, 21 IV 06-06,. (2007), 21 V 07-07,. (2008),, 08-07,. (2008),, 08-20,. (2009),, 53(1), pp (2008),, 08-05,. (2008),, 08-11,. (2008),, 08-12,. (2008),, 08-02,. (2008),, 08-09,. (2008), -, 08-01,. (2008),,

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321 (, ), : (, ) (, KISDI) (, ) (, ) : (, ) (, ) (, KISDI) (, )

322 Univ. of Washington Univ. of Rochester 5 /

323 ( 1-1) TEL: FAX: ISBN ISBN ( )