-- 2002-39 2002 9 KOREA HEALTH INDUSTRY DEVELOPMENT INSTITUTE
2002 9 : : ( ) ( ) ( ) (, )
1 / 1 1. 1 2. 4 3. 6 2(Health Tourism) / 7 1. (Health Tourism) 7 2. 9 3 / 13 1. 13 2. 22 3. 34 4. 36 4 / 38 1. 38 2. 38 3. 39 5 / 54 1. 54 2. 55 3. 60 4. 81 6 / 100 1. 100 2. 101 3. 101 4. 102 5. 103 / 104
1-1 2 2-1 Health Tourism( ) 8 2-2 10 2-3 12 3-1 14 3-2 20 3-3 (1999 ) 20 3-4 20 3-5 21 3-6 22 3-7 24 3-8 (2000 ) 25 3-9 26 3-10 3 (19992001 11 ) 27 3-11 28 3-12 3-13 ( ) 29 / ( ) 30 3-14 / 32 3-15 3 32 3-16 / 33 3-17 34 3-18 (SWOT ) 36 4-1 39 4-2 40 4-3 40 4-4 46 4-5 2001 47 4-6 2001 48 4-7 2001 48 4-8 2001 50
4-9 51 4-10 2001 52 4-11 2002 4 53 4-12 2002 2 53 5-1 56 5-2 57 5-3 58 5-4 65 5-5 66 5-6 66 5-7 67 5-8 68 5-9 Health Spas 69 5-10 70 5-11 73 1-1 6 3-1 30 3-2 / 31 5-1 54
1 1 1 1. 1. 1.,.,.,. (WTO) 1999 6 6,444 4.4% 4,546 3.1%, 2010 10 5, 2020 16.
2 1-1 ( ) (%) (10) (%) 1950 25-2 - 1960 69 10.6 7 12.6 1970 166 9.1 18 10.1 1980 284 5.5 103 19.1 1990 457 7.5 268 21.0 1995 565 2.2 403 14.3 1999 664 4.4 455 3.1 : WTO, World Tourism Results Revised Upwsads(2000. 8) GNP 12%,. 21.., (Eco-Tourism) (Green- Tourism)(Culture-Tourism). 21 (Health Tourism)..
1 3. ( )... ( )..,.,,.... 1.2.
4 2. 2. 1. -, - - - -,, - -, - - - - 2.2 1),,
1 5,,. 2).. (,, ).. 3) (General Idea Generation Method)(Decision Alternatives Rational Evaluation Method).
6 3. (1-1). 1-1
2 (Health Tourism) 7 2 (Health Tourism) 1. (Health Tourism) 1. 1 (Health Tourism) 1). Eco Tourism( ), Green Tourism( ). Health Tourism. Health Tourism,. ()., (),. 'Health Tourism'. 1) 'Health Tourism' 'Health Tour ' 'Health Tourism'.
8 1990 'Health Tourism',. Health Tourism.. ( 2-1). 2-1 Health Tourism( ) Goodrich (1987) Hall(1992) Eric(1996) () (Special Interest Tourism) : (2001), Health Tourism,. Health Tourism( ),,,. 1.2.,,. (),,., ( ).
2 (Health Tourism) 9,.,. 2. 2. 1.. (),,, 4,000 5,000.., (Medical Tourism).. 5...
10 2-2, Health Resort,, (),,, 1/ 5 1/ 10,,.....,,,
2 (Health Tourism) 11 (herbal steam bath),, Spa(),,, (aromatheraphy), (beauty treatment). (,, ).,. 2.2.. ( ) ( ). 10. 29.,,.. (),,.
12...,,. 2-3 1 (2000. 12) 2 (2001. 12). 2001 12 13 ( 7, 5, 1 ).
3 13 3 1. 1. 1.....
14 3-1,,,,,,,,,,,,,,.,,,,,,,,..,.
3 15,,, 1.2 (Alternative Medicine)....,
16 (Aromatherapy), (Chiropractic), (Yoga) 40 50.,,,,,. 1.3 1,000. The New England Journal of Medicine(1993), 1990 31, 1993 137. 1997 270.,,., EU.,,,.
3 17 491 $ ( ) - 63 $ - 10 $ - 30 $ - 73 $ - 10 $ - 5 $, - 300 $ FDA 96. 3 3 2 150 $ 1991 (Public Law 103-4 3. Section 209), 1993 NIH OAM(The Office of Alternative Medicine), 4,200 3 -
18 ( ) 96 1,756,552,,, 1991 FDA 1.2 1995-89.9 $ - 1996 87, 3,880 NT$ B,,,,, 6, 1987.. 65.
3 19. 2010,,,,,, AIDS 2010 Project 21.,,,,, 57.8%, 1.4 1). 1999 128 ( 7,499 ), 6,834,.
20 3-2 (: ) 1994 1995 1996 1997 1998 1999 64 (2,953) 69 (3,498) 81 (4,207) 98 (5,493) 107 (5,952) 128 (7,499) 5,553 (135) 5,928 (168) 6,172 (190) 6,348 (209) 6,590 (225) 6,834 (279) * ( ) : (2000), 1999. 3-3 (1999 ) (: ) 128 29 11 13 9 6 5 1 14 3 3 4 6 7 12 4 1 6,834 2,062 642 510 285 109 254 146 956 182 191 229 271 159 368 414 56 : (2000),. 99 11,109,.. 3-4 1994 1995 1996 1997 1998 1999 7,448 7,918 8,422 8,412 8,926 9,991 642 707 788 788 899 1,118 8,090 8,625 9,210 9,200 9,825 11,109
3 21. 11 (,,,,,,,,,, ), 750. 3-5 120 30 120 80 80 40 50 60 40 30 100 : (2001), 2001.,,,,.,.
22 3-6,,, : 2. 2. 1,,, 21.,. 1997, 6 1 2.9%, 4 4 80 2.7%. (WTO) 4% 2010 10 5, 2020 16. () 6%. 2005 7 9 2 4.
3 23 21.,,,, (Health Tourism). 2.2 (WTO), 2000 6 9,830 7.4% 4,759 4.5%. 1 1,170 14.5%, 2,000 10.2% 2,690 1.5%, 630 9.0%. 1 3,020 6.5%, 4 330 6.2%.,., 9, 2001 11 (WTO) 9.11 2002. 2002 2001,,, 2002 2002. WTO 2020(Tourism 2020 Vision)
24 2020 (International tourist arrivals) 4.1%, 201010, 202016., 2000,,,, 1.9%. 0.8% 28, 14.2%. 3-7 ( ) (%) (10) (%) 1950 25-2 - 1960 69 10.6 7 12.6 1970 166 9.1 18 10.1 1980 284 5.5 103 19.1 1990 457 7.5 268 21.0 1991 464 1.3 278 3.7 1992 503 8.4 314 13.0 1993 518 3.1 323 3.0 1994 553 6.8 353 9.1 1995 565 2.2 403 14.3 1996 600 6.2 438 8.6 1997 618 3.0 438 0.1 1998 637 3.1 439 0.3 1999 650 3.8 456 2.7 2000 698 7.4 476 4.5 : WTO(2001), Tourism Highlights,
3 25 3-8 (2000 ) () (%) (%) 1 74,500 2.0 10.7 2 52,690 8.7 7.5 3 48,500 3.7 6.9 4 41,182 12.8 5.9 5 31,236 15.5 4.5 6 24,900-1.9 3.6 7 20,423 4.9 2.9 8 20,000 5.0 2.9 9 18,916 10.5 2.7 : 28 5,332 14.2 0.8 : WTO(2001), Tourism Highlights, 2.3 1) 2000 5,321,792 500, 14.2% 90. 74.9% (3,984,888, 15.6% ) 13.2%, 39.8%,., -, (2000. 6. 27) 50%.
26 3-9 ( ) (%) ( ) (%) 1977 949,666 13.8 1989 2,728,054 16.6 1978 1,079,396 13.7 1990 2,958,839 8.5 1979 1,126,100 4.3 1991 3,196,340 8.0 1980 976,415-13.3 1992 3,231,081 1.1 1981 1,093,214 12.0 1993 3,331,226 3.1 1982 1,145,044 4.7 1994 3,580,024 7.5 1983 1,194,551 4.3 1995 3,753,197 4.8 1984 1,297,318 8.6 1996 3,683,779-1.8 1985 1,426,045 9.9 1997 3,908,140 6.1 1986 1,659,975 16.4 1998 4,250,216 8.8 1987 1,874,501 12.9 1999 4,659,785 9.6 1988 2,304,462 24.9 2000 5,321,792 14.2 :,, 2001 2 (-8.2%), 4 (- 0.2%), 5 (- 0.8%), 9 (-8.4%), 10 (- 10.9%), 11 (- 17.9%), 11 4,753,766 4,890,451 13., 9.11 2002 10%.
3 27 3-10 3 (19992001 11 ) 200 1 (%) 2000 (%) 1999 1 398,098 6.6 373,424 13.9 327,838 2 392,689-8.2 427,929 20.5 355,260 3 450,968 1.6 443,937 11.5 398,207 4 433,184-0.2 434,071 22.3 354,919 5 470,222-0.8 473,849 18.5 399,885 6 460,333 2.8 447,890 12.5 398,022 7 457,270 0.2 456,447 16.7 391,139 8 476,645 6.6 447,317 9.7 407,806 9 421,080-8.4 459,803 16.9 393,338 10 419,422-10.9 470,669 6.9 440,194 11 373,855-17.9 455,115 12.1 405,998 12 431,341 11.4 387,179 4,753,766-2.8 5,321,792 14.2 4,659,785 : 2) 2000 3,984,888 15.6%.,,, 21.6%, (,,, ) (69.1%), (- 1.9%). 5,,,, 382 71.8%, 442,794 '99316,639 39.8%.
28 3-11 ( ) (%) 2000 1999 (%) 2000 1999 3,984,888 3,446,177 15.6 74.9 74.0 2,472,054 127,120 200,874 87,885 59,933 248,737 59,085 82,871 442,794 203,535 2,184,121 110,563 234,087 63,679 48,435 198,583 47,019 75,335 316,639 167,716 13.2 15.0-14.2 38.0 23.7 25.3 25.7 10.0 39.8 21.4 46.5 2.4 3.8 1.7 1.1 4.7 1.1 1.6 8.3 3.7 534,519 463,937 15.2 10.0 10.0 458,617 56,304 4,492 15,106 396,286 50,678 3,748 13,225 15.7 11.1 19.9 14.2 452,478 385,511 17.4 8.5 8.3 57,895 51,093 33,991 13,578 155,392 140,529 53,902 47,318 29,424 11,372 127,892 115,603 7.4 8.0 15.5 19.4 21.5 21.6 54,067 44,464 21.6 1.0 1.0 39,617 9,890 4,560 33,378 8,390 2,696 18.7 17.9 69.1 18,317 18,669-1.9 0.3 0.4 3,229 15,088 3,081 15,588 4.8-3.2 277,523 301,027-7.8 5.2 6.5 5,321,792 4,659,785 14.2 100.0 100.0 : 8.6 1.1 0.1 0.2 1.1 1.0 0.6 0.3 2.9 2.6 0.7 0.2 0.1 0.1 0.2 46.9 2.4 5.0 1.4 1.0 4.3 1.0 1.6 6.8 3.6 8.5 1.1 0.1 0.3 1.2 1.0 0.6 0.2 2.7 2.6 0.7 0.2 0.1 0.1 0.3
3 29 98 5 (9 ) 2000 6., ( 46.5% ) 2000 2,472,054 13.2% 98. 2000 3 6, -, ( ), ( ),. 3) '2001 ' ' /(91.9%)', ' (37.7%)', ' /(9.6%)', ' /(2.2%)' ' /'., ' /' (85.0% 91.1%) ' /'7.8% 9.6%) 6.1%, 1.8%, ' ' (46.1% 37.3%) 8.8%. 3-12 ( ) 200 1 (%) 2000 (%) / / / / 91.1 37.7 9.6 2.2 4.5 85.0 46.1 7.8 2.8 3.5 : '2001 '
30 3-1. / /, (77.3%), (68.5%). 3-13 / ( ) 200 1 (%) 2000 (%),,,,,, 77.3(84.8) 68.5(75.2) 37.3(40.9) 23.5(25.8) 19.2(21.1) 15.9(17.4) 9.4(10.3) 8.3( 9.1) 4.6( 5.0) 3.4( 3.7) 0.4( 0.4) 71.2(83.8) 56.8(66.9) 29.2(34.3) 15.4(18.2) 16.9(19.9) 13.8(16.3) 8.3( 9.7) 7.7( 9.1) 5.5( 6.5) 3.0( 3.5) 0.3( 0.3), / : 2001
3 31 (37.3%), (23.5%), (19.2%),. 3-2 / / (77.3%), (35.6%)., (9.0%) (8.4%). (78.9%), (45.2%), (41.1%), (22.1%), (12.4%).,, (30.1%),, (26.1%).
32 3-14 /, (: %) 77.3 68.5 37.3 23.5 19.2 15.9 9.4 8.3 4.6 83.5 73.5 41.5 35.6 11.4 14.0 9.8 3.4 3.1 79.1 78.9 43.9 4.0 36.8 17.6 20.7 20.7 4.4 76.3 70.9 45.2 9.0 41.1 7.7 22.1 10.4 12.4 68.2 58.9 19.2 3.6 27.2 8.6 4.0 12.3 4.3 77.0 69.6 31.4 6.4 26.4 11.1 15.5 13.2 7.8 58.3 58.6 21.9 2.3 25.2 16.9 1.3 13.6 3.3 74.2 66.9 42.1 4.7 7.7 14.4 3.7 7.0 5.4 68.6 58.2 29.4 8.4 33.1 24.4 2.3 14.0 4.7 73.9 72.9 31.4 6.0 37.5 30.1 3.7 26.1 9.4 56.0 51.5 22.5 6.5 25.6 19.1 1.7 15.0 8.2 34.4 43.2 12.9 4.4 14.6 19.7 0.7 14.6 5.1 38.0 45.8 8.8 4.7 9.5 17.6 1.7 13.9 8.8 59.9 45.6 34.9 8.1 33.1 20.6 1.1 5.1 8.8 61.4 47.6 20.0 6.2 23.8 20.5 2.9 17.6 7.6 : 2001 3-15 3, 1 2 3 / (88.8%), (68.5%), (35.6%),.
3 33 (20.2%), (10.4%), (5.5%). 20 (91.5%), (90.7%), (27.1%), 20 (46.5%) (31.5%). 30 (11.4%). 3-16 / (: %), 77.3 68.5 37.3 23.5 19.2 15.9 9.4 8.3 4.6 ( ) 69.5 61.7 33.6 15.3 20.2 15.5 10.4 7.5 5.5 88.8 78.6 42.6 35.6 17.9 16.4 7.9 9.5 3.2 ( ) 20 91.5 90.7 46.4 25.5 27.1 20.7 4.3 17.7 8.2 21 30 83.6 75.7 46.5 31.5 24.5 15.3 11.3 8.3 3.4 31 40 74.8 61.1 38.4 18.5 21.8 15.4 11.4 7.6 4.2 41 50 73.9 64.1 31.9 23.1 14.7 15.1 8.5 7.3 5.5 51 60 70.6 65.4 26.0 18.9 12.3 18.0 6.3 8.6 5.2 61 75.9 75.3 25.6 19.8 8.0 14.0 6.0 7.4 4.3 : 2001
34 3... ( 46 ) ( 47 ).,. (Health Tour to Korea). 3-17 46 ( ).... (97, 12, 13 5454) 47 ( ),,,.
3 35 33 ( ) 464. 1. 2. 3. 4. 5. 6. 7. 8. 1., 1. (97, 8. 4) 2 2. (97, 8. 4)
36 4. SWOT (3-18). 3-18 (SWOT ) (Strength) (Weekness ) (Opportunity), (Threat),,.,.,..
3 37,.,...,... 46%......
38 4 1. (tourism resource),... 2.. ( 4-1). ( ),
4 39,,.,,,. 4-1 (,, ),,,, (, ), (),,,, (),,., ( ),,,. (),,,, (),. 3..
40 3. 1. (, ) ( 4-2).. 4-2 (,, (),,,, ( ), ( ),,,,,,,,,,, ( ) (,,, ),,,,,,,,, ( ),,, ( ),,, 3.2 1) 4-3 (). () ( ), (). 1,500.
4 41 1,500, (). 1978. 1993,,,,, 300., 9 5,. 2).. 17 2 (1651 ) 1943 300...,.. 1960,. (1393)
42 ' ( )., 7 1 2 40 1. 326, 336, 105, 65,,, 104. 70%,,, 2 0 40%. 95 6 1 ( ).,,,.. (1650 1659). ( ) ( ).,
4 43,, 1677 (3),.,.,,,. 1941. ( ) 6.25,, ( ),. 1998 1 21. 20009 23 50, 79, 20, 100 350. 5,. 2001 30...
44.. 1932 11.,,,,.. 10 1 12.,,,, 1,,...,,,.. 2 7 23,. 90
4 45 1,,. 30 60,,. 5 6.,,,, 5... 15 20%. 1 6.. 9.
46 3)...,, 6. 4-4 2002. 6. 1 2,,,,,. 2. 12 2002. 2002 2002 5 75 12,,.
4 47 4-5 2001 ( ) 343 400 5000 ( ) 100 () / 70, (10 ) / ( ) 100 / ( ) ( ) 100 2 ( ) (, )
48.,, 1999. 10 5.,, 3.,,,.,,,. 4-6 2001,,,,,,, 2001. 10. 13 17 (5)! 4-7 2001 3 (,, )
4 49, 3,,,, / 100 2002,,,,.,,..,
50,, 55,.,., ( ). ".,,,. 4-8 2001 2001. 9. 14 9. 23(10),,,,,, TV
4 51 4-9 3, DREAM, ( ),,,, N 10,, 2001, 5 8,,
52. 30.,,.,,,.,. 4-10 2001,,,, 10. 6,,,,,,,, 10. 7,,,,, 10. 8,,,, 10. 9,,,, 10. 10,,. 4.
4 53. 4-11 2002 4, 2002. 12. 12 15(4) 250400 (5) :,,,, :,,,,, 2.. Win- Win.. 4-12 2002 2 2002. 5. 8 12(5) :,,, IT
54 5 1..,.. 5-1..
5 55 2... 2. 1 1) ( ),., ( )., (KATA) 100 100. ( ). 32. 2) 2.,
56.,, 3) SPSS 8.0 (Descriptive Statistics) (Frequency analysis). 4). ( )... 5-1 (%) 32 0 0 100 0 0
5 57. 1. 46%.,,,,..,,, 3 5., 3 4 ( ). 3 4. 5-2 (%) 3 4 5 16 10 4 53.4 33.3 13.3 * : n=2 87.5% 30%. 60% 12.5%. 28.13%.
58.. (, ),..,,,,,. 5-3 (, ) (, ) (, ) ( )
5 59 5) (). ( ).,,,. 3 4, 30% ( 28%).. 2.2 (, ), (),,,.,,,,.....
60 3. (Health Tourism),.,.. 865 20. 60%.. 50, 40. 3. 1.....
5 61,,,,. 1).,. 2)..,,, (Herbal steam bath),, Spa(),,, (Aromatheraphy), (Beauty treatment)... 3),..,,.
62 4)..,.,.,. 5), (Tourism Authority of Thailand)., ( ). (Health Tourism) Health Tourism,. (Health Tourism ),. Health Tourism 2 (, ),.,,..
5 63 Thailand Spa and Health Centers.,. (Medical Spa). 900 1 2% Health tourism,.,. 3.2 1). (Bumrungrad Hospital)..,.,. 90,000,.
64 600. 3,000, 29%., 900.. ( )... (, ), (,, ). 19,900 640,000.,. 1989. Vital life.. 2,.. ( )..
5 65 5-4, BNH,,,,,,,,, 1,,, -,, 1, 2,,,,,,,,, 3, 5,,,,,,,,, 1, 2,,,,, -, P,,,,,,,,,,, 2) Health Center( )...
66 5-5 Hea lth Center Balavi Natural Health Center Krung Siam St Carlos Medical Center Chiang Mai Garden Hotel Soma Centre & Silver Dove Network Suan Bua Resort & Spa Universal Tao Center Chao Phraya Abhaipubet Thai Traditional Natural Health Center Bangkok Pathum Thani Chiang Mai Chiang Mai Chiang Mai Chiang Mai Prachin Buri,,,,,,, ( ),,, 60, farm, 7,,,, ( ),, Tao retreats (, ),, 3) (Herbal steam baths) (Hot springs),,. 5-6 Klaeng Hospital Rayong, Pluak Daeng Hospital Rayong, Wangjan Hospital Rayong,, Hin Dard Hot Springs Kanchanaburi San Kamphaeng Hot Springs Chiang Mai, Ranong Hot Springs Fang Hot Springs Ranong Chiang Mai 65 ( ),, 10 50, 90100
5 67 4) (Meditation).. 5-7 House of Dhamma Insight Meditation Centre International Buddhist Meditation Centre Mathra House of Culture and Meditation Wat Mahathat World Fellowship of Buddhists Boonkanjanaram Meditation Centre Vivek Asom Vipassana Meditation Centre Sorn Thawee Meditation Centre Suan Mokkh Forest Monastery Wat Khao Tham International Meditation Centre Wat Pah Nanachart Bangkok Bangkok, (,,, 25 ), 1 ( ), 8 Bangkok Bangkok Bangkok Chon buri Chon buri Chachoengsao Surat thani Surat thani Ubon Ratchathani, ( ), (Wat Pa h Nanachart) 10 (, 1200) 10,,
68 5) (Yoga). 5-8 (Danielle Wiedmann) (Well Being Centre) Bangkok Bangkok,,,, (Yoga Asana) Bangkok,, (Yoga Centre) (Ananda Marga Yoga Centre) (Hathayoga Centre) (Sunshine House) Chiang Mai Chiang Mai Chiang Mai Chiang Mai,, 7 ( ),,,,,,,, 6) Health Spa ( ) Heatlh Spa.,. PIROM SPA( ) PIROM SPA "The Garden Home Pirom Spa"..
5 69 PIROM SPA 7,. 5-9 Health Spas - (Banyan Tree Spa) - (Banyan Tree Spa) - (Chiva-Som International Health Resort, Hua Hin) & (Grand Spa & Fitness Club) JW & (JW's Health Club & Spa) Phuket Bangkok Hua Hin Bangkok Bangkok,,,,,,,,, & (Oriental Spa Thai Health & Bangkok Beauty Centre), 50 7) Food and Cooking( )...,. (Cooking School)..,
70.. 5-10 Bangkok Chon buri Pattaya Chiang Mai Chiang Rai Samui Phuket Crabi Foodsteps, Naga House Culinary Arts Cooking School, Modern Women Institute, The Oriental Thai Cooking School, UFM Baking & Cooking school Amari Airport, Amari Boulevard, Amari Watergate, Arnoma Bangkok, Bangkok Center, Bangkok Mariott Spa &Resort, Bangkok Palace, Best Western Jade Pavilion, Century Park Hotel, Classic Place, Delta Grand Pacific, Dusit Thani Hotel, Embassy Suites Windsor Palace, Grand Hyatt Erawan, Holiday Inn Crowne Plaza, Imperial Impala, imperial Queens's Park, Indra Regent, Landmark Bangkok Hotel, Montien Riverside, Prince Palace, Rama Gardens, Rembrandt, Royal City, Royal Princess, Shangri-la Bangkok, Sheraton Grande Sukhumvit, Sofitel Centeral Grand Plaza Bangkok, Sol Twin Towers, Tai-Pan, Tawana Ramada The Royal Thai School of Culinary Arts A One the Royal Cruise, Best Western Baiyoke, Grand Jomtien Palace, Montien Pattaya, Pattaya Park Beach Resort, Royal Cliff Beach REsort, Royal Garden Resort, Town in Town, Weekender, Welcom Jomtien Beach, Woodlands Resort Chiang Mai Cookery School, Thai Kitchen Cookery School, Ban Thai, Siam Thai Cookery School, Sompet Thai Cookery School Amari Rincome, Chiang Mai Hills, Chiang Mai Plaza, Empress Chiang Mai, Felix City Inn, Holiday Inn Chiang Mai, Imperial Mae Ping, Lotus Pang Suan Kaew, Novotel Ciang Mai, Suriwong Zenith, Westin Chiang Mai Imperial Golden Triangle Resort, Le Meridien Bann Boran, Wangcome Samui Institute of Thai Culinary Arts, Central Samui Beach Resort, Imperial Samui, Poppies Samui, Santiburi Dusit Resort Bann Sukhothai, Boathouse, Dusit Laguna, Holiday Inn Resort, Kamala Bay Terrace Resort, Karon Villa, Laguna Beach Club, Le Meridien Phuket, Pearl Village, Phuket Island Resort, Sheraton Grand Laguna, Thavorn Beach Village, Thavorn Palm Beach Resort Phra Nang Inn, Rayavadee Resort
5 71 8) Massage ( ) (nuad phan baran) 2,500., (WatPo's Thai Traditional Medical and Massage School). (WatPho),,. 3,,. 1832 3,. 80,..,. 72,000, 10SEN. SEN,., SEN. SEN. ( ), ( ),
72.,,,, ( )., (foot),, ()...,,.,, (Caringbah) (Gail Pisani),., 15 (3 5 : 3,600), 30 (7,000 ).. 10US$(13,000 )/ 1, 300(9,600 )/ 1. 2 20%.
5 73 5-11 (WatPo's Thai Traditional Medical Massage School) (Ayurved Vidyalaya) (Foundation of Dr. Shinvaga Komarpaj) (Foundation for the Employment Promotion for the Blind) (International Training Massage) & (Body & Mind Solution Clinic) (The Garden Spa) Bangkok Bangkok Chiang Mai Bangkok Chiang Mai Bangkok Bangkok (8-5 ),, 10, :,, (1-4 ) :,, (10-4 ) : (10 4 ) 10 ( ) 1 6 (6 level),,,,,, &, 3.3.
74 1) ( ) 1 2 3 4 5,,, (Khao Khieo Open Zoo),,,,, X-ray,,, 2) ( ) ( ),,,,,,
5 75 1 2 3 4 ( ),,, (,,, ), 3) (, ). 1 2 3, (Chao Phraya Abhaiphubet Hospital) ( ),,
76 4 5, 4) ( ),.. 1 2 3 4 5 6 (Ayuravedic Medicine Collage) 1 (Mae Cham District), ( ),, (Hmong village),
5 77 5) ( ) 1 2 3 4 5 6 7 (Had Sai Ree),, (, ),, 1,,
78 6) ( ) 1 2 3 4 5 6 7,,,, (ram Wong),,
5 79 7) ( ) (Trikaya Cultural and Academic Center). 1, 2 3.,,,,
80 8) ( ) - (Chiva- Som)..,. 1 2 3 4 5 ( ),,,, ( )
5 81 4. 4. 1..,. (),,...,.,..,,..,...
82. 4.2... ( )... 4.3 1)..,.,,.
5 83.......,,, ( ),,,,,
84.,.. 1 (,,, ) () ( ) () (1), (4) 2 : (,,,, ) :,,, IR-CT
5 85 ( ) 2, ( ) ( ) 2 2 3
86 ( ) ( ) 2 3 1, 21 - (63 ) : 3 ( ) 30, / / / 20 24, 10, 20 20 40 20 10
5 87-4 1 30 1,, 1 30..,,. 2)..,, 20 30%
88,. ( ).. :,,,,,,,,, () :,,, :,,,,,,,,,,,,, :,,,,, :,,,,, (), :,,,, (),,,,,,,, PISAF,,,,,,,,,,,,,, :,, :,,,,
5 89 :,,,,,,,,, (),,, :,,,,,,,,,,,,,,,,,,,, :,,,,,,,,,,, :,, :,,,,,,,,,,,,,,,,,,,,,,,,,, ( ) : (),,,
90 :,,,,,,,,, () :,,,,, :,,,,,,,,,,,,, ( ),,, :,,,,,, :,,,, (), :,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, :,, ( ) :,,
5 91 :,,,,,,,,, () 4,,,, :,,,,,,,,,,,,,,, :,,,, :,,,,,,, :, ( ) :,,,
92. 1 ( ) 2 ( ) () :,,, :,,, 3 (, ) 4 (, ) : () : (,, 1) : 1 (, ) 2 (, ) 3 (, ) (,,,,, ) :,,,,,,,, : : :,,,, :,, :,,,,,, : 4 ( ) :, :
5 93 1 ( ) 2 ( ) (,, ) :,,,, : :,, : 3 (, ) : 4 ( ) : : () 1 ( ) 2 ( ) 3 ( ) 4 ( ) (, ) : :,,, : :,, : :,,,, :,,,, : :
94. 2 3 1 2 3,, VIDEO(40 ) ( ), 1 ( ) ( ), (), 3 4 1 2 3 4,, VIDEO(40 ) ( ), 1 ( ) ( ), (), 2,, ( ) 6 7 1 2 3 4 5 6 7,, VIDEO(40 ) ( ), 1 ( ) ( ), (), 2,, ( ) 3, () 4 5, (),
5 95. 1 2 3 4 5 09:30 12:20 12:20 12:40 13:00 14:00 14:20 18:30 18:40 20:00 20:00 06:00 07:00 09:00 13:00 13:00 14:00 14:00 18:30 18:30 20:00 20:00 06:00 07:00 09:00 13:00 13:00 14:00 14:00 18:30 18:30 20:00 20:00 07:00 19:00 13:30 13:00 14:00 14:00 18:30 18:3 20:00 20:00 06:00 09:00 09:00 12:00 13:00 14:00 14:00 16:00 / /,,, ( ),,,,,,, /,
96 1 2 3 4 5 09:30 12:20 12:20 12:40 13:00 14:00 14:20 18:30 18:40 20:00 20:00 06:00 07:00 09:00 13:00 13:00 14:00 14:00 18:30 18:30 20:00 20:00 06:00 07:00 09:00 13:00 13:00 14:00 14:00 18:30 18:30 20:00 20:00 07:00 19:00 13:30 13:00 14:00 14:00 18:30 18:3 20:00 20:00 06:00 09:00 09:00 12:00 13:00 14:00 14:00 16:00 / / ( ),,, ( ),, (, ),,, (, ), (),,, /,
5 97 4.4 1)..,,... ' '..,...,,,,,... 70%,
98.,.....,,..,,,. 2).......
5 99, ( ).. ( TV ),,. ( ),....,.,. ( : ).,.. (, CD, DVD, ).,.
100 6 1...,.,.,. ( ),.
6 101 2....... ( ),,.... 3.. ( )
102..,.,... 4. ( ),.. ( ). TV..,..
6 103. 5.,..,.,,..
104 (1999),,. (2000),,. (2000),,. (1999),. (1999),,. (1999), 111. (1999),. (2000),. WTO(2000), World Tourism Results Revised Upwards (2001), 2001. (2001), 2000. (2002), 2001. (2002),. (2002), 2001. (2001), Health Tourism,., http:// www.knto.or.kr., http:// www.yakryongshi.or.kr., http:// www.visitseoul.net. /, http:// www.jeonju.go.kr., http:// www.moleg.go.kr.,, http:// www.kumsan.chungnam.kr, http://insamfestival.co.kr