1...,.,.... 2009,,,,...

2.,,...,,,.,..,. 2009 12

3 1 13 1 27 1 27 2 28 3 29 1. 29 2. 2009 32 2 36 1 36 1. 36 2. 36 3. 37 2 39 1. 39 2. 42 3 45 1 45 1. 45 2. 51

4 3. 59 4. : 65 5. 72 2 79 1. 79 2. 84 3. 88 4. 93 5. : 99 6. 103 3 108 1. 108 2. 117 3. 122 4. 130 5. 137 6. 151 4 159 1. 159 2. 162 3. 166 4., : 170 5. 174 5 181

5 1. 181 2. 188 3. : 195 4. 201 5. 205 6 212 1. 212 4 219 1 219 1. 219 2. 221 3. 224 4. 237 2 240 1. : Beyond Convergence 240 2. : 243 3 247 1. 248 2. 249 3. 253 5 255 1 255 1. 255 2. 255

6 3. 257 2 258 1. 258 2. 258 3. 261 3 262 1. 262 2. 262 3. 264 4 266 1. 266 2. 267 3. 268 5 269 1. 269 2. 269 3. 271 6 272 1. 272 2. 272 3. 274 7 274 1. 274 2. 275 3. 276 8 277

7 1. 277 2. 278 3. 279 9 280 1. 280 2. 281 3. 282 10 283 1. 283 2. 283 3. 285 11 ( ) :, 287 1. 287 2. 288 3. 288 12 ( ) 289 1. 289 2. 290 3. 291 13 292 1. 292 2. 293 3. 294 14 294 1. 294

8 2. 295 3. 296 15 297 1. 297 2. 298 3. 298 16 ( ) : 299 1. 299 2. 300 3. 301 17 : 302 1. 302 2. 302 3. 303 18 304 1. 304 2. 305 3. 306 6 307 1 307 2 309 311

9 1 1 2003 2008 30 1 2 2009 ( ) 34 2 1 38 2 2 41 2 3 44 3 1 54 3 2 80 3 3 81 3 4 82 3 5 83 3 6 5 (Del-phi ) 132 3 7 5 (Del-phi ) 132 3 8 134 3 9 135 3 10 140 3 11 141 3 12 143 3 13 : 3 145 3 14 : 3 147 3 15 (H-H) 154 3 16 (H-M) 154 3 17 163

10 3 18 : t-test 199 4 1 221 4 2 222 4 3 223 4 4 241 4 5 Green IT 244 4 6 248

11 1 1 21 29 1 2 2009 ( ) 33 2 1 37 2 2 40 2 3 42 3 1 90 3 2 91 3 3 109 3 4 110 3 5,, 115 3 6 127 3 7 138 3 8 145 3 9 153 3 10 156 3 11 VOD (PC ) 156 3 12 ( ) 157 3 13 161 3 14 175 3 15 176 3 16 178 3 17 185

12 3 18 207 3 19 215 4 1 Business Model Transformation in Network Industry 227 4 2 229 4 3 230 4 4 233 4 5 237

13 1.,..,..,.,,,. 2. 2009.

14 1 2009 ( ),.,,,,, 5,.,.,.. 3..,,,, 5

15 27 1 28. : :, : : 18..

16 (1)...,...,..,... (2),,,.. 5,.,.,,,..

17,,. (3)..,. (4),,...,., (temporalized space).,, 3, (mobile space of information and communications).

18.,,,.,,,,. 3,. 3,. (5).,...... (6) 2.0.,,,

19,..,. (7).,.,,.. (8).,..,,

20,.,, IT.,, IT.,. (9). 2.0,. UCC(User Created Contents).,,,,,. (10),,,.,,,.,

21,.,,,,. (11) ( ) :,,., PC PDA.,,,.,., (new social contract). (12) ( )..,.,

22,,,,,.,,.., 2.0,. 2.0,. ( ). (13),,,,,,..., (SNS)... ( ).

23 (14)....,.,.,. (15).,,.,.,,,,.

24. (16) ( ) : ( ).........,. (17) :.,

25.,,.. (18).,.. (participation) (commitment). UCC..,,.. 2 1.

26 1 1 2 8 (2009. 4 2009. 12) Beyond Convergence: 2009. 6. 1, 2009. 10. 15, 2009. 11. 12, 4. 2009.,. 5..,.,. 2009,.

1 27 1 1,..,..,,..... (2009 2012),,,.

28. 2. 2009,.,,,,.,.,,,,, 5,.,.,..

1 29 3 1. 1,000 IT, 21. IT,., 350. 2003 IT 2008 7 3 ( 1 1 ). 1 1 21

30 1. 2003 2006 IT IT, IT. 2 2007 2008 IT. 2,. 1 1 2003 2008 연구내용 IT ( )* IT,,, ( ) ( ) 21 ( ) ( ) 21 ( ) (57 ) 21 (5 ) * IT 연구내용 IT ( ) (2004 ) IT ( ) IT, ( ) IT, ( ) IT, ( ) IT, (40 ) IT? (1 )

1 31 연구내용 IT ( ) (2005 ) 21 20 20 21 IT 21 5 21 : E-government 21 : 21 : IT 5 21 : IT ( ) ( ) ( ) ( ) & (40 ) (1 ) 연구내용 IT ( ) (2006 ) 10 IT IT IT IT (10 )

32 연구내용 IT ( ) (2007 ) 10 IT (10 ) MegaTrend KOREA (1 ) 연구내용 IT ( )* (2008 ) 12 (5 ) (5 ) (15 ) (25 ) * 3 2012. 3. 2. 2009 2012 3 2009 ( ),

1 33,,,,. 2009,, 2. 1 2 2009 ( ),,,,,, 5., KISDI,.. 5 27 1,,.,.

34 1 2 2009 ( ),,,, 5 5 27 28,,,,, (11. 12) 1 2 Beyond Convergence: (6. 1),, (10. 15), 8 (2009. 4 2009. 12, 1 )

1 35.,. 2009,. 2,,,..

36 2 1 1.,, 0 1. (bit),,. 1990. 1994 MS 95 1995 (Netscape), 1996 (Time warner) AOL. 1980 2000. 2.,, 1980, ( 2 1 ). 1986, 1987 1990, 1992 2003, 1996 2000.

2 37 2001 2006, 2005. 2013 TV(DTV) 100%. TV,, 1. 2 1 3.,,. BC 3000 2500, (AD 105 ), (1456 ), (1600

38 ) ( 2 1 ). 1844 (1876 ), (1920 ), TV(1936 ) (1993 ) 150., 1995 (WWW), 1996, 1 2005. 2 1 (BC 22000 BC 3000) (BC 3001 1843) (1844 1992) (1993 ), / + / + 2 1 3 4 /,,,,, TV,,,, IPTV,..

2 39, (Produser)., (Networked Individualism). 2 1..,. (Digital Natives).,....,,. 1978 (Negroponte) ( 2 2 ).

40 2 2 : (2008), p.32 (Ithiel de Sola Pool, 1978),,,..,,. (Yoffie, 1997),, TV, PC (EU, 1997), (OECD, 2004) (, 2008)( 2 2 ).., (Ofcom, 2008),

2 41 (Jenkins, 2006)., (, 2008). 2 2 Muller (1999) KISDI(2005)/ OECD(2004) EU Green Paper(1997) Ofcom (2008) Jenkins (2001), / (, ),. IT.,,,.. (2008).,,.,,,.,

42,. ( ) 28,.,,. 2.. (baseline definition). 2 3

2 43.,,, 4 (domain definitions). (philosophical definition). 2 3.,,.,, ( ), ( ), ( ), ( ), ( ).,,,,.,,,,,. 2 3.,,.

44 2 3,,,,,,,,,, ( ),,,,

3 45 3 1 1....,,..,,.....,.,.,.,,.

46..... (1).., (coexistence), (hybrid), (fusion), (combination), (composition)....,....

3 47.,..,,..,,... (2)...,,.

48.,.,,..,.....,. (3).,,..,.,..,..

3 49..,...,..,..,....,...,.,.

50....,.,....,. ( ).,.,.,,.?.

3 51....,..,.,....,... 2..

52. (visual cognition),,,,.,,,.,,,.,,,,,,,.,,.. (1), 3 (,,,, ).,, 5.,. 4,. (visual turn). 1990,

3 53, (visual culture) (pictorial turn).,,..,.. (2)... (correspondence).,,.,.,, (Peirce).., (réel).,..

54 20.....?,,? (3),,,. ( ).,,.. 3 1 (telling) (re-telling) (performing)

3 55 3 1 5.,.,,,.,,..,.,.,...,.,.,.,. To Heaven,.,,..

56..,. ( ) ( ).,. ( ) ( ).,,.,,,..,,.,, (emotional mode of cognition),. (existential mode of cognition),.,. (procedural mode of cognition)., (narrativity),,,.,..,.,

3 57.,.,.,.. 3 1 5. 15,.,,.,..,.,.,.,,,.,,.

58,,..,,,...,..,...,,,.,.,,.

3 59,,,.. 5,.,.,,,. 3..,.....,.,

60.,..,.....,........

3 61..,,,.,. (archaic consciousness structure), (Magical consciousness structure), (Mythic consciousness structure), (perspectival consciousness structure), (aperspectival consciousness structure).,..,...

62..,..,....,..,..,.

3 63,..,..,............

64....,...,..,.,.....,..,

3 65..,.,..., (digital divide).,.,..,.... 4. :.,,.

66....,.,..,.., 4,.. (1),,.,.,,

3 67. ( ), (, ), (, ), ( ), ( )....,....... (2) 251 20.,,,,,...

68.,.., UCC...........,

3 69...,.,.. (3),.,..,..,... SL..,.

70,..,.,....,.....,..,..,.

3 71......,...,......,.,

72...,.......,...,. 5..,,

3 73 (Jenkins, 2006).. DMB,,,,,, mp3,,.,,..,,..,..,. (, 2009). 3 (Castells, 1996).,,.,,

74.., IT,...., (hybrid space), (relational reconceptualization of place).,,,...., ( / / ),.

3 75., (twitter) SNS,.,, (Shirky, 2008)..,, (mobile space of information).. (non-place) (Auge, 1995),,,,.,,. (augmented reality) (augmented virtuality),.,.

76,...,.,,.,..,,.,,,.,, (nonplace)., (time-space in-between), (always-on), (micro-coordination),.

3 77. (self-centered), (augmented space). (virtual guide).,, (multi-layered space)..,.,...., ( ).,.

78....,,,.,, 3...,,.,. 2..,..

3 79 2 1..,,,...,,.,.,., 2, 3,,,

80, 4..,,,.,,. 2008, IT,. 3 2 ( ) ( ) ( ) / + ( ) ( +,,, )

3 81,..,,,,.,. 3 3 / ( ) ( ) /, + / + / / ( ),,

82. 3 4, (, informed) / (,, ) / ( ) ( ) (mixed) ( ) (, ) (mega niche) ( ) ( ), (global) (local)...

3 83 3 5 +.,,,,,.,,..,.,.,.

84.,.,,.,.. 2...,.,.

3 85.,,,,...,..,,,, (exogenous factors),.,,.,,.,..,., (patron-clientalism),

86.,...,..,..,...,..

3 87,.....,,,.,,.,,..,,. (political accountability),

88..,...,.,,.,,,,,. 3...,. (ego).

3 89. 1.0....,,,,,,,.., (mixed citizen),,, ( 3 1 )..

90.,,,. 3 1,. (coordination), (steering), (regulation). (collaboration) (co-operation) (co-governance).,,.

3 91 3 2,,,, (multi-hub), (fluid) (contingent).,. (modern society), (post-modern society)...

92,.,, ( 3 2 ).., (voting citizen) (self-organizing) (engaging),,.,..,,.,.,,

3 93... 4.., (mediatory organization)., (ubiquitous) IT, 2.0, (efficacy). (unconventional),., 1994 2008.. (resource mobilization),,..,

94.., (constructivism approach). (collective identity).,.... ( ),,.,,. ICTs,.,... (networked individualism).,.

3 95. 2008,.,... 1.., NGO,,. (top-down)...,..,.....,

96,,..,.. 1.. 1.,.,,... NGO., 4.,,...,,.,,

3 97.,.,....,......,..,. 21.

98..,.. (feedback).,....,.... 2008.,...,.,..

3 99,..... 5. :.,.,.,..,,.,.

100,., (power).,....,..,.,...

3 101.,,, (transnational).,.. (intellectual power).,.. (distribution of power).,.,.,

102...,. (power). (synchronization),.,,..,,.

3 103,. 6..,, TV, 2.0,,. 6, 1,, 2,. 3 2.0, 4 2.0. 5 2008 2008, 6.

104., (politics of convergence) (convergence of politics).,.,.,,,,. ( ), (the political) ( ).,,, TV,,,,.,

3 105,,,,. 2000 16, 2002, 16, 2004, 2005, 2007 17 UCC, 2004, 2006,, UCC,,., 2.0. 1.0 2.0 3.0 2.0 1, 3.0 2,,,., 2008, 2008,,,,.,.

106,,,..,,,,,,...,,.,,,,.,,,,

3 107.,. (public service media).,..,.,,,,,., (citizenship).,. (Nick Couldry) (productive consumer) (dispersed citizen)

108.. 3 1..,,,,,,,,,,,.,,...,,,,.,,,.

3 109. (1),,..,,. 3 3,,,.,,

110,,,. 2., 1, 2, ( 3 3 ). (2),,, ( 3 4 ). 3 4 융합형컨버전스 (Fusion) 예 ) 통신망과방송망간통신방송융합 : 하나의디지털기반인프라로수렴하며대체성을띰 (substitutable) 통합형컨버전스 (integration) 예 ) 유선망과무선망간유무선통합 : 지속적으로공존하며상호운용성 (inter-operability) 확보를통해시너지가치창출 복합형컨버전스 (Com-position) 예 ) 프린터, 스캐너, 팩스간복합기 : 공통분모가되는디지털기반엔진을바탕으로하나의박스에공존 결합형컨버전스 (Bundling) 예 ) CATV- 인터넷통시가입서비스 : 디지털환원을기반으로서비스및제품을패키지화하여인화된가격의단일구매상품으로전환

3 111 (3) (Collective Intelligence),., (Prosumer). (Social Network) (social bondage)., (normal distribution) (long tail).,,,,..,,,,,,

112,, (regional).. IT. IPTV IT,,.,

3 113,... (emerging opportunities).. (organic) (SOA; Service- Oriented Architecture).,,,,.,,, (CRM),,,,. (, forecast) (interpret) (action plan) (proactive),. (access),. (mix)

114.,,,,.,, IPTV,,. (transaction process) (middleman intermediary). (institutional systems),,.,,,.,,,,,.,, (Malerba, 2006). / 3 5.

3 115 3 5,,.. 1,,,,, 2.,,,,..,,.,,,

116,,,.,.,.,,.,.,,,,,,,.,,,,,.,,

3 117,., IT,, (,,,, ),. 2.. 5.,,,,,..,,,..,,

118, 2, FGI(Focus Group Interview),. TV,. TV,. TV, TV,,.. DMB., IPTV,,.,,.,,..,,,.,, DMB, IPTV,,.,., ( ), DMB,.. TV,,

3 119.., TV,, DMB, IPTV,.,.., DMB, IPTV,.,.. TV,, DMB,, IPTV., IPTV TV,., IPTV.. IPTV T- commerce..,,,. PC TV,, PMP,., VoIP VoIP

120., PC, TV,,. PMP, DMB, VoIP. PC, DMB, VoIP., TV PMP,. PC. VoIP, DMB, PMP,,.. PC TV, VoIP,, DMB, PMP,.. PC. TV., 3, DMB, TV. PC e-commerce M-commerce TV T-commerce. PC. 3,, DMB

3 121. TV. 3.. T- commerce, M-commerce, U-commerce.,,..,.,,. PC,.,...

122 3...,.,.,..,.,,. 20,,, (focus group interview)..., PC

3 123,... (hedonic),,.,,, MP3,,,., Jenkins (2006),..,...,

124,..,,,,..,,.., ETRI(2004) DMB 2010 DMB 850, DMB 600 2007 DMB 1,000. DMB IPTV, Rogers(1995), Moore(1995)., (main street),,. (Rogers, 1995; Moore, 1995),,.

3 125,,,,,.,,,,., UCC,, UCC, UCC. UCC,..,., UCC.,.,.,.

126,., (identity).,... 3 6 Y (warmth) (distance), X (excitement) (relaxation) (1968) 2 Caru & Cova(2007). 5,, 5 4. Friendly meeting, (get-together).,,,,. Active Show.

3 127,. 3 6 * : Santoro, C. & G. Troilo(2007), The diverse of hedonic consumption experience 4, passive show, pure listening friendly meeting (affective), active show.,, 4 active show friendly meeting.. FGI

128.,.,,,,,.,.,.,,.,.,.,.

3 129..,.,. UCC,.,. (New Economy),.,. (process)

130. (MIS),,..,,..,,.., (,, ).,,. 4..

3 131..,... IT (Green by IT),,., (Del-phi),, 5, 5., AHP..,.,,,,. 3 6, 5 3 7.

132 3 6 5 (Del-phi ) IPTV PC ( ),,,,, 3 6.,, 5 3 6., 5,. 3 7 5 (Del-phi ) /,, IT,,,,,

3 133 IT,, e,,, AHP.,., 5?,?,?,?, ( )?,?, ( )?,., 3 8.

134 3 8 0.1566 0.2238 0.1584 0.1369 0.1478 0.1523 0.2225 0.2232 0.2405 0.2304 0.1459 0.2176 0.2618 0.1833 0.2943 0.2304 0.2797 0.1838 0.2565 0.2334 0.1906 0.1903 0.1614 0.1816 0.2602 0.2234 0.1775 0.2294 IPTV 0.1356 0.1439 0.1499 0.2732 0.1547 0.1749 0.1742 : 3 8,.,.,, 5.,.,. IPTV. 5.,. 3 9. 3 9,.,.,

3 135,.,. 3 9 0.1851 0.2225 0.2177 0.1777 0.2504 0.1650 0.3772 0.2551 0.2708 0.2545 0.2103 0.2583 0.2374 0.2408 0.2900 0.2708 0.2660 0.1930 0.2464 0.2800 0.1792 0.1597 0.1331 0.1382 0.2013 0.1377 0.1769 0.1087 0.1101 0.1029 0.1236 0.2177 0.1072 0.1406 0.0942 :...,...,. IT,.

136., R&D.,,.,..,,. R&D.,. Wireless Infra..,..,.,..,.,

3 137. 5.. (, 2008). (Saxtoft, 2008).,., B2B, B2C,, (driver). (Rim et al., 2009). 3 7 IPTV...

138. 3 7....,, (Swang and Han, 2005),.. IPTV VOD(Video on Demand),,

3 139,,, (Bouwman et al., 2008).. (Swang and Han, 2007). TV..., DMB,,, 3PS(Triple-Play-Service) CATV, IPTV. Wirtz(2001) 3 10.,. 3 11...

140 3 10 CATV CATV DMB IPTV 3PS, 4PS.,.. PC TV

3 141 SO,. HD TV,,. 3 11 TV CATV,,,, 3PS, PC TV (, ),, (SO),,,,,,, 3PS SkyLife DMB DMB IPTV HD, HD,,,,, 3PS FTTH TV TV, (SO),, (IPTV), FTTH,,,,,, 3PS, 4PS,,, 3PS, 4PS

142, SO,,.., 3 11. IPTV. IPTV, SO CATV, SkyLife. PP(Program Provider). IPTV (Critical mass),,,,,. IPTV 3PS, 4PS., 3PS, 4PS., PP.

3 143 3 12. 3 12 TV CATV DMB DMB PP, PP, PP, PP, PP,, PP,, PP IPTV, PP, H M L H M L, 3PS H L M H L M,,,,, 3PS, 4PS H M M H M L H H L H H L CATV. (Pil and Holweg, 2006).,,..

144,. e- (TTF, Task-Technology Fit) (Goodhue and Thompson, 1986; Venkatraman, 1989). (driver) Simch-Levi et al.(2008) (Media Richness Theory) (Daft and Lengal, 1986; Ngweneyama and Lee, 1997). 3 8, TV,,, e-. (Fit) (Construct) (Rogers, 2003; Lee et al, 2007; Junglas et al., 2009) (Assurance), (Convenience), (Interactivity), (Compatibility) 4. TV,,, e-,. (Figueiredo, 2000), e-.

3 145 3 8. 100 63. (Step-wise regression) 3 13 : 3 fit attributes TV Quality Assurance.418***.201* Convenience.261**.336*** Interactivity.229** Compatibility.344***.406***.400*** R-square.392.467.502

146 fit attributes ( ) TV Quality Assurance.207**.166***.253*** Convenience.243*** Interactivity.282***.173**.176** Compatibility.433***.631***.309*** R-square.603.702.659 fit attributes e- TV Quality Assurance.312***.287***.260*** Convenience.188**.203**.212** Interactivity.274***.281***.288*** Compatibility.245***.221***.230*** R-square.610.614.583 3 13. (Compatibility). IPTV... e-, e-.,, e- TV,, ANOVA.

3 147 Duncan 3 14. 3 14 : 3 Fit Attributes ( ) (Duncan Statistic) TV (1) (2) (3) Quality Assurance 2.92 2.93 3.16 (1, 2, 3) Convenience 2.34 3.90 3.32 (1), (3), (2) Interactivity 2.60 3.40 3.16 (1), (3, 2) Compatibility 2.39 3.43 2.92 (1), (3), (2) Preference 2.17 3.34 3.07 (1), (3, 2) Fit Attributes ( ) ( ) TV (1) (2) (3) Quality Assurance 2.89 3.16 3.16 3.28 (1, 2), (2, 3) Convenience 2.61 3.83 3.34 (1), (3), (2) Interactivity 2.60 3.83 3.38 (1), (3), (2) Compatibility 2.38 3.65 3.37 (1), (3), (2) Preference 2.38 3.65 3.37 (1), (3, 2) Fit Attributes ( ) e- TV (1) (2) (3) Quality Assurance 2.98 3.69 3.78 (1), (2, 3) Convenience 2.39 4.17 3.92 (1), (3, 2) Interactivity 2.28 3.77 3.45 (1), (3, 2) Compatibility 2.53 3.80 3.47 (1), (3, 2) Preference 2.57 3.95 3.68 (1), (3, 2) TV.

148 TV..,, e- IPTV. Wirtz(2001),,,.,,, (IPTV),. 3PS, 4PS.....

3 149.. (Critical Mass).,,. GPT,, e-.,. Simchi-Levi et al.(2008) (driver). TV,,,, e-. (Compatibility),,, e-.

150. TV,, TV. TV. TV., IPTV,.. G4C, G4B IPTV..,,,. G4B, G4C.

3 151 6.., IPTV..,.... VOD, IPTV,,.,.. (1).,,,

152,,.,.,...,. TV VOD, IPTV,.,,,..,,.,,..,,.

3 153. 3 9 (2). (H-H) (H-M).. TV user interface, PC user interface. multi-user interface, single-user interface. DMB..

154 PMP offline. 3 15 3 16. 3 15 (H-H) single-user interface / / multi-user interface 3 16 (H-M) single-user interface multi-user interface MMORPG VOD IPTV, CATV PMP download DMB DMB 3 16 PC, TV. (3),,

3 155..,,,, DVD. VOD., DVD TV ( ) VOD., TV, PC,,, IPTV... PC VOD., DVD....

156 3 10 3 11 VOD (PC ) 3 12.. PC UCC,,.,. IPTV.

3 157 T-commerce. PC,,. 3 12 ( )..,,,,,,. IPTV.

158 (two-sided market), ( (single-sided market) ) UCC, (multi-sided market).. (linear). 2 3.,...., DB,. DB. public creative commons..

3 159.,.,.. 4 1..,,.,,,...,,,,,.

160.,,.,,,,.,..,.,,.. ( ). (Classical Evolution), (Extended Evolution) (Inclusive Evolution).

3 161... ( 3 13 ). 3 13,.., (crisis of alignment), (crisis of governance), (crisis of circulation)

162,...,..,. (overshoot) (misfit), (intersubjective filtering system). (redesign),., (convergentology). ( ) (cross-disciplinary), ( ) (inter-disciplinary) ( ) (trans-disciplinary),. 2..

3 163.,,,..,,,,.,,,. (collective intelligence),. Focus Group Interview...,.,,, ( 3 17 ). 3 17 ( ) SNS

164,,..,...., (collective intelligence).,., (actualization) CMC..,.,.,.,

3 165 ( ).,.,, (loose surveillance).,, FGI(Focus Group Interview).. (ecosystem)...,,,..., (Celebrity Economy) 1%.,,.

166.,, (celebrity economy). 1%.,., (Net Vandalism).,.. 3.. 10........,.

3 167.,..,. 20, 30. 50.,,,,, UCC.,., (twitter) (SNS)..,,,,.,,,..,,.

168.,....,...,.,,....,., (twitter) (SNS)..,,,,.

3 169.,,,.....,,...,.?......,.,,.,..

170..... 4., :..,,.,.,...

3 171.,, 500.,,.,,.,.,,,,,,..,,.,... 534,,,,,,. 15, 970,

172 279. 4 40., (heavy user),.,... (25.9%)..,,,. IT,,,,.,,,,,.,.. IT

3 173. IT 1, 2, 3.,.,...,,,,.,,..,.,.,.

174 5...,.. IT,.,,... (, 2008). (, 2006, 2007),. (2008) 3 14.

3 175 3 14,,,,. 3 14..,.,,, 3 14.., 3 15,,,,..,

176.,,,,,. 3 15,,,...,.

3 177.,..,...,,,. (, 2008).,.....

178 3 16 3 16.,.,.,.,.

3 179.,.......,,.,.,,.., (, 2006, 2007)...

180..,.,,.,..,.,..,.,...

3 181 5 1...,. ( )...... (1).

182.,.,..,,, (panoptic observation),. (self-discipline).,,., (syn). (2)..,.......,

3 183?..,..,.........,..

184. (3) :...,,,.,... (atom), (in-dividual).....,.,..,

3 185. 3 17..,. 3 17 (4).,,,.,,.,...

186.,........,.,..,....?.

3 187.,.,.,.,..,,.?..,...??..

188 2.. (the actual) (the virtual) (shift)..,, ( ),,. (post-netizen).,,,, (,,,, (interval & flow), )... (experience description), (media-diary & in-depth interview),, 3.. (1)., 10.,

3 189.,,,.,. (back ground), (standby).,....,...,,,..,,.,,,, 3 4..,.

190..,...,. (2). (fragmentation) (individualization).. ( )..,... (gated community)..

3 191..,...... : (capability)...,,,,,.

192.,,......,. : (interval & flow) (interval),..,.,. 24, (thick everyday life). (layer)...,.

3 193,,.,.., (mixed reality). (crisis of aura),..,.,, mp3,,.,.,,, mp3,.,,...,. SMS,,.,...,.,,

194.,.,,.,..,,,,,......,......,.

3 195...... 3. :...,.,.,,.,,,

196,,.. (1),.... 10,,..,..,.,. (2)

3 197,,......,..,,.,,. HCI HCI 3..,. HCI,.,,

198.....,.,,.,..,.,. (3) 20, 8,, ( ).,,,., 20.

3 199 3 18 t-test * p <.05, ** p<.01 N M SD t 20 2.68.98 20 1.60.60 4.62** 20 2.50.80 20 4.15.88 6.83** 20 1.57.60 20 2.97.92 7.15** 20 2.64.76 20 2.76.60.54 20 2.91.81 20 3.61.55 3.13** 20 2.93.81 20 3.88.63 4.83** 20 2.97.80 20 3.62.84 2.54* 20 2.89.70 20 2.18.52 3.72** 20 2.73.80 20 3.85.75 5.03** 20 3.59 1.06 20 2.17.85 5.46** 20 3.13.78 20 2.38.66 4.05** 20 2.79.86 20 3.08.98 4.61** 20 3.51 1.06 20 1.51.65 7.78** 20 1.89.76 20 1.78.64.83 20 3.41.79 20 2.87.69 2.31*

200.,.,. 20., 8.,..,,,., 20.,.,.,.,,,..

3 201,.,,... 4...... (Hybrid Spaces) (Silva, 2006)... (Rheingold, 2002) (Smart Mobs)..

202.,.,........ (1). 40%., 53.3%

3 203. 40%.. (2).. 1 1 2 3 1, 3 4 1, 5 6 1, 1 1. 123, 177..,. 3 (p <.001)..,,,.,, 3,

204.,.,...,,..,.,...,

3 205........,.. 5...

206,.,.,,..,,.,.,,,,.,,.. (1).

3 207.,,,..,., (,, ).. 1. 4 (rip, mix, burn). (Rip) (Mix) (Burn) 3 18

208..,. (2),,,,.,,,....,,,.,..,,.

3 209.,. (3).,.,,,.,,,..,.....,.,,,.,.

210.,.,. (4),.,..,...,.,.,.,,,.,,.

3 211,.... (popular cultural capital) (subcultural capital) (Hills, 2002). (Bourdieu, 1984)...,., TV,,. (Homo virtuens).. (reader)

212,,..,..,,.,. 6 1.. 2005 2007 2007, KISDI KITAIP., 20. KITAIP.. 2009 KISDI ( ) 20.,,.

3 213 3.,,... SAS (Baysian). SAS 3 4........,...,,...

214....,.,....,,,.... 19,.,,.,...

3 215..??,,.. 11,, 1,, 3. 3 19

216 3 3 2 SAS. 3 19. 3. (1) 1: Individualistic Tribe,,. (le temps du tribu).,,,.. (individualistic tribe)..,,.,,. (2) 2: Alone in the dark convergence,,. Alone in the dark 1992 Infograms corporation, 5..

3 217..,. (Alone in the dark convergence).,...,. (3) 3: Digital Durkheim (Digital Durkheim),,. (Durkheim) (solidarity).,.. (religious solidarity)., Digital Durkheim... Individualistic Tribe

218 IPTV..,. Alone in the dark convergence,,... Digital Durkheim.,...

4 219 4 1 1.. 21...,..,.,. (,,,,, ),,,,

220.,,.,,.,...,,,,.. (1). (2),..,,

4 221.,. (IT ).,. 4 1 1,, 2 3,,,,,, 4 2..,,.,,,,,,,.

222,., KISDI 18, 1 2..,.,. 4 2,,, HCI IT, BK, MBC PD( ) ( ) CJ CJ

4 223. (1) 20,,,. (2).. (3) 8. 4 3 1. : ( ) 2 : ( ) 3 : On interactivity( ) : New wine in new bottle( ) 4 : ( ) ( ) 4 5 6 7 8 9 10 11 12

224 5 : ( ) : ( ) 6 : Who killed the newspaper?( ) 7 Emerging mediacape: Same old theories( ) 8 : ( ) ( ) 4 5 6 7 8 9 10 11 12 3.. 1 :...,,,,,.,,,, 5.,,,.

4 225,,,, 3,,,,,, (ex-lg )..,., MDA(Media Development Authority)., (Post production) CG.,,,.. 2 :,..,, PP 458. 10 5,344, 19,657. TIME(Telecommunication, IT & Internet, Media, Entertainment), Technology.

226.,. 2008 IPTV,. TV. TIME, TV Needs.,,..,,.,,.. 3 : New Wine in the New Bottle: New business model for new media. 30 (Wharton School) 1, 2 3.

4 227,., :, :,,,.,.,,,, (Value network), (Value creation), (Value capturing), (Strategic choices). 4 1 Business Model Transformation in Network Industry,.

228... 4 : On Interactivity. (unlimited capacity), :, :, :,, (interactivity). 3, :,,,,.,. TV.,.,,,, TV.,.,.,.,,.,,.,

4 229,.. :, (para-social relation): vs,..,.. 5 :.,., 5,000 38, TV 13, TV 10 5. 4 2

230,, (Prototype),.,. 4 3 (,, ). 369WAP, VM, PDA..

4 231. 6 :..,,. ISP(Internet Service Provider), Prodigy case(n.y. Sup. Ct. 1995) ISP publisher, 1996 230 ISP speaker publisher, Zeran v. AOL(4th Cir. 1997) ISP, 2003 common law.. 5 2 (1997) 3, ISP,,. (2002 ), ISP,. 2009. 4. 16. 2008 53812..,

232,, publisher,. distributor.. 7 :,.,. (,, PP).,... 5.7%, 33%. 2000.. SO, PP.,.

4 233. 40%, PP PP 35%. SO. SO ( ). 100 SO 90%, 8 MSO 77%. SO. PP. PP SO. SO 11% PP 0.1% ( 80%). PP.,,,, (, SO) (PP). 4 4 방송 지상파방송 민영방송 민영적공영방송 + 특수목적공영방송 기간공영방송 공영방송 > > >

234. (core media) (KBS). (MBC). (EBS,, KTV, NATV, )..,,,.,.. 8 : Who Killed the newspaper?.,,.., 2008, (2008. 10). 2009 10.. : 2001 120. :,, TV,, ( )... 86%.

4 235 : 7 10, 11 13, 14 16. 10 78,000 150,000. : RBS 600, 20 (,, ). : (API) (Newspaper Next) (2005 2008) (Information and Connection Utility).,. : 70 25 10.,. : 1. 2009 14% 1.,...,.. 9 : Emerging Mediascape, Same Old Theories.,,,. (News diffusion) (Pyoungchang

236 Aftermark) (Bank deposit).,., Inverted-U, 962 (40 ). (posting) 0.38. S 250 ( 10 ). 0.45.,.,..,.. 10 :.,,, Intra personal, point to point,. (dyad)., :, :, :

4 237.,..,,,,,,,.,. 4 5 4...

238,,... ( ).,,..,,,,,,..,,,

4 239...,,, / /...,,,.,.,.

240 2 21.....,.,.,. 1. : Beyond Convergence.,, Beyond Convergence: 2009 6 1. 3

4 241., ( ). 4 4 1: ( ) 2: ( ) 14:00 14:20 14:20 15:50 15:50 16:10 16:10 17:40 17:50 18:00,, COFFEE BREAK ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) (SBS).

242, 1 (,, ), 2.,,,,,..,.,,,. ( ) IT P. P.,, ( ),,. ( ). IT

4 243.,.,..,..,.,..,. 2. :.,

244 ( ) 2009 10 15., (low carbon, green growth) (green new deal plan) Green IT.. Green IT,,,. IT Green IT. Green IT Green of IT Green by IT. IT Green of IT, IT 2%. 98%,,, IT Green by IT.,,,. IT Green.,,,. 1, 2 7. 4 5 Green IT 14:00 14:10 14:10 14:20 ( ) ( ) (KISDI )

4 245 1: ( ) 2: ( ) 14:30 15:00 15:00 15:30 15:30 16:00 16:00 16:10 16:10 16:40 16:40 17:10 IT Green IT ( ) : (KT) ( ) : ( ) ( ) : ( ) COFFEE BREAK ( ) : ( ) ( ) : ( ) 17:10 17:40 IPTV ( ) : ( ) 17:40 18:10 ( ). Green by IT. IPTV,,. 1 IT (KT )...,. ( )

246.. ( ). 2 (KCC ),,. ( ) Green IT,.. (ETRI) IPTV, IPTV. IPTV. ( ). Green IT 10 7.,,,,.. Green IT CO 2.

4 247 Green IT.,.,,,,.,...,.,. paperless office..,. 3,.,,.

248. 1., 2009 11 12.. 4 6 14:00 14:10 14:10 14:30 1: ( ) 2: ( ) 14:30 14:50 14:50 15:10 15:10 15:40 15:40 16:00 16:00 16:20 16:20 16:40 16:40 17:00 17:00 17:30 17:30 18:00, COFFEE BREAK ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( )

4 249.,.,,.,.,,,. 2.,,,,.,.,,., (divergence)..,,,,,,.,..

250..,..,.., (aura) ( )., ( ), (homo convergence). ( ),,,,.,.,,..,.

4 251.,..,,..,,.,....,,,,,,.., LAN,...,,,,

252.,.....,,,.,,,..,,,,,,,,..,....,.

4 253..,..,..?. (Foucault), (Deleuz), (Guattari). 3.,,.,.,.,,..,..,.,,,

254.,.

5 255 5 1 1....,...,..,... 2..,..

256..,..,. (NBIC)..,...,,...,...,.,,,,

5 257. ( ) ( ).. (Digital Me). (Digital Herd).. 3...... IT,...

258.,.. 2 1.,,,.. 5,.,.,,,..,,. 2.

5 259,...,,.,.,,,..,.,,,..,.,....,..

260....,. (narrativity).,.,.,.,....,,,...,

5 261.,..... 3.,....,. 3.,,. (An

262 Integrated Literacy and Visual Contents Curriculum).,,,,,.,,,.. 3 1...,. 2.,..,.

5 263.,.,..,...,.,,..,,...,....,

264.,.,.,.,,,..,...,.,.,. 3..

5 265,..,.,...,.......,.., (digital divide).,.,

266..,.... 4 1.,,...,., (temporalized space).,, 3, (mobile space of information and communications)..,,

5 267,.,,,,. 3,. 3,. 2.. WAP,.. (twitter) SNS,,. (mobile space of information),,,,.,...,. (multi-layered

268 space). (non-place)., (time-space in-between), (always-on), (micro-coordination),. (self-centered), (augmented space). (virtual guide). 3.,.,,.,.,,,, 3..

5 269.. 5 1..,...... 2...,.,.

270... ( ),..,..,.,.,.,...... 2..,,. 34%.

5 271...,..,....,, TV (metaverse).. (Augmented Reality). 3.. (actualization)

272....,. 6 1. 2.0.,,,,..,. 2..

5 273, (smart mob) (networked citizen).. 2008 82Cook,, VJ Afreeca TV, 2008 2009, 2008.,.,,.,,.,.,

274.. 3....,.. 7 1..,

5 275.,,.. 2.,., IT,..,. (coordination), (steering), (regulation). (collaboration) (co-operation) (co-governance).,

276,.,,,.,... 3.,.,.,.

5 277.. Mygov (empowerment)...,,,.,,... 8 1.

278.,..,,,.,, IT.,, IT.,. 2. (National Information Superhighway),,,. (age of convergence).,., IPTV.

5 279,.,,,,.,,,.,,,,. IT,,,,., e-learning,, e-applicance,, RFID, e-health. 3.. + +, IT + (TV, ) +, + +, + +,.

280 SOA(Service Oriented Architecture).,, (ecosystem)...,,.,.,.,. (strategic portfolio). / (scope). 9 1.. 2.0,

5 281. UCC(User Created Contents).,,,,,. 2..,.,, ( ) (, ),.. +, +, IPTV +. (social influence), (personalization)

282. (environmental sensitivity) (ethical sensitivity). (diverge). (Apple). 3.,,.,.,..,.,,,, (open innovation)

5 283.,,. 10 1.,,,.,,,.,,.,,,,. 2.,,,,,, (fluid stage).,,,

284,..,.,,,..,.,.,.,.., (diverging). IPTV TV. CATV,, TV IPTV. IPTV TV,.

5 285 IPTV,. TV TV.,,....,.,. 3.,,,,,.

286,,.,,,..,,. (dominant),.. (contingency theory) (evolutionary, longitudinal).,.,...,.

5 287,., IPTV,. IPTV,,.. 11 ( ) :, 1.,., PC PDA.,,,.,

288., (new social contract). 2..,,,.. (presence). (new power-shift). ( )..,. 3. (, appealing power) (celebrity power).

5 289.,.,.., (Net Vandalism).,,,,. 12 ( ) 1...,.,,,,,,.,,.

290., 2.0,. 2.0,. ( ). 2....,,,., ( ).,,., (twitter) (SNS).,,.,,

5 291. 3.,,,.....,,...,.?......

292...,. 13 1.,,,,,,..., (SNS)... ( ).

5 293 2.,.,,.....,..,. (G. H. Mead) I Me, Me-from-I.

294 3. IT. IT,.,.,..,,,.,,. (total institution). 14 1.

5 295....,.,.,. 2....,.,.

296.,..,.. 3...,.,.,..,

5 297.,..,.... 15 1..,,.,.,,,,..

298 2....., ( ), ( ),,,...,. ( ) (de-differentiation). 3..

5 299,... (overshoot) (misfit), (intersubjective filtering system),. (redesign),., (convergentology), ( ) (cross-disciplinary), ( ) (interdisciplinary) ( ) (trans-disciplinary). 16 ( ) : 1. ( )..

300.......,. 2.,.,.,,.....?

5 301. (, ),...?...,.. 3., /.....

302,?..,,. 17 : 1..,.,,.. 2.,

5 303 ( ).,., ( )..,..,..?.??. (creative tension of ideas). 3..

304.,,.,?.,.,...,.... 18 1..,..

5 305 (participation) (commitment). UCC..,,. 2. (public).. (transmedia audience) (reader). (printery) (national identity).,,,,,., (reference),.

306...,,,,,,.,. 3........,..

6 307 6 1..,,,,..,..,,,,,...?,..

308...,,,,.., ( ), ( ), ( ), ( ), ( ).,..,,,, 5 18...,,.,

6 309. 18. ( ). 2.,.,,.,....,.., 2000.

310..,.,..,,,,.

311 1. (2008),, 08-26,. (2008),, 08-16,. (2008),, 08-72,,. (2008),, 08-72,,. (2008),, 08-18,. (2005),, 1., 2005 2.. (2008),, 08-25,. (2008),, 08-24,. (2008),, 08-15,. (2008),, 08-14,.

312 (2006),. SOS. (2008),, 08-71,. (2008),, 08-08,. (2008),, 08-04,. (2009), (twitter). Politics 2.0: 21. e-. (2008),, 08-19,. (2009),,. (2008),, 08-22,. (2008),, 08-13,. (2008),, 08-23,. (2008),, 08-03,. (2008),, 08-21,. (2008),, 08-06,. (2008),,

313 08-10,. (2008),, 08-17,. (2006), IT, 21 IV 06-06,. (2007), 21 V 07-07,. (2008),, 08-07,. (2008),, 08-20,. (2009),, 53(1), pp.233 256. (2008),, 08-05,. (2008),, 08-11,. (2008),, 08-12,. (2008),, 08-02,. (2008),, 08-09,. (2008), -, 08-01,. (2008),,

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