1 TV,,, One Source Multi Use ,.,...,.

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2,..,. 2012 8

3 1 7 1 13 1. 13 2. 15 3. 16 2 17 1. 17 2. 36 3 45 1. 45 2. 53 4 62 1. 62 2. 63 1 65 2 77 79

4 1 1 16 2 1 (2005 2010) 17 2 2 18 2 3 22 2 4 24 2 5 25 2 6 TV ( ) 28 2 7 TV 31 2 8 37 2 9 38 2 10 38 2 11 2005 43 2 12 43 3 1 48 3 2 51 3 3 PP 52 3 4 54 3 5 55 3 6 56 3 7 57 3 8 ( ) 58 3 9 59 3 10 PP 61

5 2 1 20 2 2 ( ) 28 2 3 (Top 10) 29 2 4 32 2 5 32 2 6 (Value Chain) 34 2 7 35 2 8 3 41 2 9 3 42 3 1 : 2005 2011 46 3 2 47 3 3 50

7 1. 2.,. One Source Multi Use(OSMU) TV,,,,,.. (cultural identity).. 1960 (OEM). 1990

8. 2007, TV.. TV. TV. TV. 2000 TV. 2005. 1990 TV. TV..

9.. 2.., 1. 2011 12. 60%. TV TV..,. PP PP.

10 3. OEM, TV. TV.., PP PP. PP., PP 200 1.0%, 10. 10 50 0.3%., PP., 3 1.0% 500 0.3%.

11 4. TV,...,.

1 13 1 1.. 1) One Source Multi Use(OSMU) TV,,,,,.. (cultural identity). (, 2011a). TV 1987 KBS, 1960 (OEM) 1) 2011. 2012 2.

14. 1990. OECD, OEM. 2) 1990 2007, TV.. 3) TV., TV. TV., 2000 TV. 2005 1% (EBS 0.3% ) 2) (2008) 3) (2009); (2010); (2010b, 2011b)

1 15. TV. TV.... 2.., 1. PP 2011 12 PP. 60%. TV TV.

16... PP PP. 3.., TV.,... 1 1 : : : :

2 17 2 1.. 1) OEM 2002. 2005 422 2010 2,171 5. 2010 308 5 9.0%, 2005 3,580 4,349 2 1 (2005 2010) ( ) ( ) () () () () 2005 200 3,580 233,855 42,214 18.10% 78,429 5,458 2006 260 3,412 288,564 70,333 30.96% 66,834 5,095 2007 283 3,847 311,166 122,506 39.37% 72,770 8,148 2008 276 3,924 404,760 167,287 41.33% 80,583 6,132 2009 289 4,170 418,570 175,213 41.86% 89,651 7,397 2010 308 4,349 514,399 217,101 42.20% 96,827 6,951 6.6% 4.3% 22.9% 23.9% 8.0% 6.0% 9.0% 4.0% 17.1% 38.8% 4.3% 5.0% : 2006 (61,099) (292) (227,173) : (2011e), p.189

18. 2005 2,339 2010 17.1% 5,144. 2005 18.10% 2010 42.20%, 4.3% 2010 9,683. 695. 2010, 3,438 (179 ) (53 ). 2,280, 1,137. 2006 1,073 2010 2,280 4 20.7%, 2006 1,077 2010 1,137 1.4%, 2008. 2 2 2006 2007 2008 2009 2010 4 107,292 137,322 168,396 211,949 227,961 20.7% 107,684 135,025 135,356 122,412 113,695 1.4% ( ) 1,152 1,813 1,880 2,301 2,108 16.3% 216,128 274,160 305,632 336,662 343,764 12.3%,, 4,402 7,517 15,558 16,332 17,948 42.1% 4,402 7,517 15,558 16,332 17,948 42.1%

2 19 ( ) 2006 2007 2008 2009 2010 4 6,643 7,691 8,407 5,509 5,322 5.4% 6,643 7,691 8,407 5,509 5,322 5.4% 227,173 289,368 329,597 358,503 367,034 12.7% 61,099 21,269 69,052 56,143 145,077 24.1% 61,099 21,269 69,052 56,143 145,077 24.1% 292 529 6,111 3,924 2,288 67.3% 292 529 6,111 3,924 2,288 67.3% 288,564 311,166 404,760 418,570 514,399 15.5% : 1) 2006 * 7,500 ( ), 2007 * 6,247 ( ) 2) 2005 2007, 2008 : (2010a, 2011a, 2011e) 2007., 2008 2008 2010 8.4%. 2010 2..

20 2 1 방송사수출액 0.44% 극장매출액 28.20% 애니메이션제작업 66.83% 창작제작 44.32% 하청제작 22.10% 온라인애니메이션 유통업 1.03% 애니메이션유통및 배급업 3.49% : (2011e), p.192 온라인 ( 인터넷 모바일 ) 제작 0.41% 2005 7 1 3, TV. 2008 40 1, TV. TV. 2010 MIP Junior 1., 2010 1,451, 2011

2 21. 4) 2011 200. 2009. 100 MOU 2011 7. 7 ( (2011. 10. 21)). 2008 Toonbox, 2010 CANAL+, ABC, Teletoon, 3Net, 26 TV, 2012 3D 3D. ( ) 2011 4. 100% () 34, Myriad Polsat, itv 7 100. 2008 4 3D 2012 10 2,500,, 3,000 ( (2012. 4. 19)). 4) (2011e)

22 OSMU TV,,,,. 2010, 3.4% 1,693., 2010, 2006 2010, 46.5%, 39.6%.,,,,,,. 2 3 2006 2007 2008 2009 2010 (%) ( : ) 4 (%) 532 579 592 595 611 2.7 3.5,,,, (,,, ), ( / ), (, ), (,,, MP3 ) (PC,,,, ),, (,, ) 290 316 331 372 398 7.0 8.2 20 22 26 28 28 0.0 8.8 5 21 22 25 23 8.0 46.5 25 32 39 42 45 7.1 15.8 5 15 174 21 19 9.5 39.6

2 23 2006 2007 2008 2009 / (TV,, ),,, (,, ),,, (, e-book), (, ), 2010 (%) 4 (%) 101 132 139 141 145 2.8 9.5 49 51 52 55 58 5.5 4.3 123 138 141 142 143 0.7 3.8 20 26 27 29 32 10.3 12.5, (), ( ), 102 157 159 161 162 0.6 12.3 28 23 25 27 29 7.4 0.9 1,300 1,512 1,727 1,638 1,693 3.4 6.8 : (2008, 2009, 2010a, 2011a, 2011e) 2). 2011,.. One-Source Multi-Use

24 OSMU,. 2008 100% (), 2009. 2 4 / : (2011e), pp.489 490 ( :, ) 2006 2007 2008 2009 2010 19 14 7 7 8 1,148 1,110 510 350 689 4 5 5 2 4 2,980 2,980 2,200 1,400 2,500 14 21 19 20 9 218 250 200 200 253 2010 (10% ). ( ) 2010 TV, CCTV,...

2 25 2013 5 100,, 5 (2009 2013). 2011 5,,,,,, 5. 2 5 2013 7 2015 5 2010 2013 2015 GDP 09 2.7% 5% 72 100 120 09 4.2% 7% 30 52 75 10 53 58 63 5 15 : (2011b)..... ( ) G20 (R&D)

26 5),,, 6) 7). 8). TV 9). 2012, 5) 1% 2015 GDP 2.7% 5%. ( ) 2011 6,004 ( 4,868, 608, 299, 119, 30, 80 ) 0.2%. 6) 2009 9,,,,,,. 7) 2013 1,000. 8),,,,. 9), 2012 11119, 2012. 2. 17., 23958, 2012. 7. 17,, 2012 45, 2012. 7. 18..

2 27, R&D. 3 7,194 7.6%, 5,700 8,999 57.9%.., 2005. 2004 10,523 2008 20,805 4. 2011 TV, 80.7%( ). 2005 TV 48.3%. 36.5%(2005 24.1%), 19.1%(2005 14.8%)., /,,, /. (2005 )., 2005 / 3, 2011 / / 7., 71.7%, TV/ / / 48.5%, / /IPTV 44.4% TV / /IPTV. / /IPTV TV/ / /., / TV 61.3%, (15.2%), /(8.2%) TV 7.3%.

28 2 2 ( ) ( : %) 0 10 20 30 40 50 60 70 케이블 / 위성 TV 61.3 극장 15.2 컴퓨터 / 노트북 지상파 TV IPTV 8.2 7.3 6.9 휴대폰 ( 스마트폰 ) DVD 태블릿PC PDA 0.8 0.4 0.3 0.2 : 2011 9 10, 1,226 : (2011e), p.348 TV 9 35.7%, 4 5 25.6%, 4 6 66.6%. 1 (51.9%), 16.3%, 6.4%. EBS 6 3.6%, KBS 9 1.5%. 2 6 TV ( ) 6 12 12 16 16 17 17 18 18 19 19 20 20 21 2010 2011 ( : %) 21 6 4.9 9.9 10.5 14.4 12.2 11.5 8.7 26.2 4.0 12.6 13.1 21.5 21.6 20.8 16.2 45.4 9.2 27.0 23.5 18.8 13.6 12.1 7.1 39.4 13.4 21.7 25.6 21.6 17.1 10.9 6.6 35.7 33.1 37.8 37.4 28.2 11.6 3.3 1.8 3.4 25.6 31.4 33.6 33.0 7.5 6.1 4.2 4.6 : (2011e), pp.356 358

2 29 2 3 (Top 10) ( : %) : (2011e), p.360. 1) TV. TV,, /DVD, IPTV,.,,.,,..

30. TV, TV. TV TV. TV, TV... 10) 2) TV 1% (EBS 0.3% ),.. 11) 2005 30 1,5001,800 10) (2009) 11) (2011e), p.94

2 31 2008 950, (, 2010). 2005 30% 2005 30%. 2005 TV. 2 7 TV ( ) 56.2% KBS1 1992 52.8% KBS2 1993 48.3% SBS 1994 39.8% SBS 1998 4.5% EBS 2003 4 : (2012. 7. 22.), AGB..

32 2 4 : (2011b), p.2 3).. 12) 2 5 : (2011b), p.2 12) (2011b)

2 33,,,..,,..,,... 13) TV TV.., OVA(Original Video Animation) 30 TV. 13) (2011b), p.3

34 DVD... 14) 2 6 (Value Chain) : JETRO(2005); KPMG, TV.. 2010 3 3,414 2000 2010 2.86%, 10-0.45%.,, PP 18.64%., 14) (2011)

2 35. TV TV.. 2 7 ( : ) : DMB, DMB. : KOBACO, 2011 /.,,

36,. 2.. 2000. 2000.,,. TV, 2000. 2002, 2004.. 2004 3.

2 37 2 8 71 57 1, 1 2005,. KBS, MBC, SBS 3 1%, EBS 0.3%,. TV OSMU,. 2000 2002 2005.

38 2 9 1998 2000 71 ( ) 2001 3 2002, (45%) (4% 8%) 2004 ( 71 2 ) 3 1%, EBS 0.3%(2009 ) 2006 (DMB) 2008 0.1% : (2010). p.284. 2 10 1998 1999 2000 2001 2002 2003 2005 2011 ( ) KBS, MBC 0.8%* 1.1%* 40% 45% 0.48%* 0.8%* 35% 42% 45% 45% 45%** 45%** SO,, PP 40% 40% 40% 40% 35% 30% 4% 8% 8% 8% 8% 4% 4% 4% 4% 4% KBS, MBC, SBS 1% 1% ( EBS 0.3% 0.3% ) ** ** *: 2000 **: DMB 35%, 0.1% : (2010), p.285

2 39 1.5 2010, 1. 15). 2005,.. TV. 16),. 15) 1 -EU FTA. 2005 60%, 2005 60% 2011 80%. 16) (2010)

40,., 2000 1%, 2002 2003. 2005 1.2%. 17), (2010) 2002 60% (16:00 19:59), 2002 (08:00 11:59), 2005. 2005 KBS1, MBC, SBS. 18) 3, (16:00 16:30). 2005 KBS(16.7%), MBC(7.6%), SBS(16.7%), EBS(59.0%), 2010 KBS(14.8%), MBC(5.0%), SBS(6.9%), EBS(73.3%) EBS EBS. 2005, 17) (2010) 18) (2010)

2 41 KBS1 KBS2 2005 15,599 2009 11,095 2010 16,310. MBC 2005 7,080 2010 5,485 22.5%, SBS 2005 15,610 2010 7,665 50.9%. EBS 2005 55,141 2009 108,725 2010 80,990, 2005 46.9%. 2 8 3 ( : ) 18,000 16,000 15,599 16,310 KBS 14,000 15,610 12,514 13,450 13,085 12,000 10,000 11,615 10,430 11,095 8,000 6,000 4,000 8,295 SBS 8,275 7,665 7,080 6,810 MBC 6,140 5,995 5,970 5,485 2005년 2006년 2007년 2008년 2009년 2010년 : (2008, 2009, 2010a, 2011a, 2011e). 3 2005 30.8%, 2010 41.7%. KBS1 2006 2008, MBC 2006 2009 2010, SBS 2010 100%.,.

42 2 9 3 ( : %) 110.0% 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 30.8% 31.8% 38.7% 38.4% 41.0% 41.7% 20.0% 2005 년 2006 년 2007 년 2008 년 2009 년 2010 년 MBC SBS KBS 지상파 3 사 : (2008, 2009, 2010a, 2011a, 2011e) 2005 7 1 1%. KBS1 2004 0%,. MBC 2004 3.6, 2005 2.7., EBS. EBS,., 1% EBS 0.3%. 19) 19) (2007), pp.61 62

2 43 2 11 2005 ( :, %) KBS1 KBS2 MBC SBS EBS 2004 ( ½) 1,935 497 1,558 1,272 2005 2,070 615 870 3,097 2,065 2,310 2,270 2,190 693 (19.4) (356.7) (40.6) ( 45.5) (11.6) (269.1) (151.7) ( 77.6) : (2007), pp.61 62 2005,., KBS2. MBC 2010 2005, 2005 1.4 3, 5 8.6%. MBC. 2 12 ( :, %) KBS1 KBS2 2005 2006 2007 2008 2009 2010 05 204,140 412,875 418,800 412,605 411,950 411,765 101.7% 2,065 4,314 4,395 4,865 5,530 4,180 102.4% 1.01 1.04 1.05 1.18 1.34 1.02 3,785 5,154 6,245 5,845 5,775 4,540 19.9% 207,080 425,150 429,000 420,515 427,156 427,995 106.7% 2,310 4,420 4,983 3,930 4,440 4,410 90.9% 1.12 1.04 1.16 0.93 1.04 1.03 6,060 4,420 5,885 6,150 4,890 7,710 27.2%

44 MBC SBS EBS 2005 2006 2007 2008 2009 2010 05 209,449 419,041 426,710 416,690 422,238 425,700 103.2% 2,270 4,260 5,045 4,610 5,520 5,485 141.6% 1.08 1.02 1.18 1.11 1.31 1.29 6,000 6,810 5,570 5,310 5,970 5,485 8.6% 215,494 421,504 430,068 418,639 422,238 401,527 86.3% 2,191 4,500 4,440 4,505 4,225 4,125 88.3% 1.02 1.07 1.03 1.08 1.00 1.03 7,145 6,325 5,935 5,145 8,185 7,665 7.3% 185,251 402,076 400,589 421,163 418,516 427,285 130.7% 693 1,638 2,249 2,985 7,565 2,475 257.1% 0.37 0.41 0.56 0.71 1.81 0.58 5,787 11,868 17,670 27,020 30,110 20,710 257.9% 9,529 19,132 21,112 20,895 27,280 20,675 117.0% 28,777 34,577 41,305 49,470 54,930 46,110 60.2% : (2007, 2008, 2009, 2010a, 2011a, 2011e)

3 45 3 2000.,. 2005 7.,., 1.5%, 2011 3 EBS. 1. 3 1%, EBS 0.3%. TV TV

46. TV. 2005 2011 TV 2005 44% 82%. 3 1 : 2005 2011 : AGB 2005 2011. EBS 3 2005 181,423 2010 29,460 ( 3 2 ).. TV 6.8% 69.5%. 20)

3 47 3 2 181,423 143,134 EBS 지상파 3 사 112,195 77,913 76,795 101,350 82,175 108,725 80,990 55,141 54,800 29,460 2005 년 2006 년 2007 년 2008 년 2009 년 2010 년 : 2005~2010,,.,. 1) TV. 2010 TV, TV 9 2009 16 (, 2010). 2011 12 60% 12. 20) (2011a)

48 3 1 (2011) ( ) 100% ( ) 99% ( ) 98% JEI TV ( ) 92% TV ( ) 84% ( ) 84% ( ) 82% ( ) 78% CJ E&M 76% ( ) 73% ( ) 72% ( ) 62%,.. TV, 30 26. EBS TV 30 900 1,000.,

3 49 50 200, 500. 21) 26 1 35 2, 1 3.,. 2010 KBS, MBC SBS TV 5., 11 89.7. 7 11, 10 (, 2012b).,.., 2011. 22), 0% 21) (2012a) 22) 4 6 (, 2010).,.

50. 3 3 (2005 2011 ) : AGB,,,,..,.

3 51 2) 2011 12, ( PP) 4. 3 2 PP TV jtbc A MBN 1., PP TV., PP 80% KBS1, EBS (must-carry). KBS, MBC, SBS TV,., PP, PP.

52, PP., 19 TV PP 24,. 23) PP,, TV. 3 3 PP 80% 45% 1% KBS1/2: 24%/40% MBC, SBS: 35% 10% 21% 40% 35% 15% 23) 10%, 12..

3 53, PP., PP, PP.,, 24) PP. 2.. 3 1%. KBS, 1. 25) PP PP, 2011 ( ),, ( ) 100,. 2011 12 10 6 100 24) 2012. 1 17. 25) (2012b)

54. 3 4 ( : ) 2009 2010 2011 3 2009 2010 2011 3 KBS 1, 2 693 434 48 392 12,720 13,661 16,088 14,156 MBC 746 975 1,174 965 6,486 7,349 8,672 7,502 SBS 238 (1) 580 272 5,376 6,650 7,028 6,351 EBS 140 38 39 72 959 1,142 1,255 1,119 181 131 160 157 216 238 2,822* 227 / 16 27 30 24 105 149 171 142 ( ) (63) (40) 76 (9) 69 72 137* 71 JEI TV 81 76 (103) 18 112 112 96 107 19 8 (21) 2 97 90 54 80 ( ) (44) (52) (51) (49) 43 42 53 46 / (65) (65) 48 48 TV 20 11 611 214 62 64 45 57 4 9 (6) 2 53 39 40 44 (3) (10) (5) (6) 0.007 3 17 7 : : (2012b) * 2011 ( ). 2011 11 SBS ( )...

3 55 1) 2011 DMB. 20 30%. 2010 2011 0.23 %, 0.19 %. 3 5 2010 2011 0.8 0.4 0.8 0.36 JEI TV 0.33 0.87 0.36 0.24 0 0 TV 0.21 0.24 0 0 0.25 0 0 0.03 0 0.15 0 0 0 0 0.23 0.19 : (2012a) ( : %) 24, 526,000., 1.5%, 3

56, 1% EBS 0.3% DMB, 0.1%. 3 6 ( ) * 200 100 ( : ) 50 1.50% 7,884 10 52,560 26,280 13,140 1.00% 5,256 7 35,040 17,520 8,760 0.30% 1,577 2 10,512 5,256 2,628 0.10% 526 1 5,200 2,600 1,300 :. 30 26, 0.1% 1.5%, 2 5 2 5 3. 50 1 31 3. PP. 2008 2010 3 200, 100 200, 50 100, 10 50 10. 60% 1.5%,

3 57 PP PP., DMB 0.1%. 2008 2011 PP. 3 7 200 150 200 100 150 50 100 10 50 10 1 1.5% 1.0% 0.8% 0.5% 0.3% 0.1% 10 36 2 1.5% 1.0% 0.8% 0.5% 0.3% 9 35 3 1.0% 0.8% 0.5% 0.3% 0.1% 9 22 4 1.0% 0.8% 0.5% 0.3% 6 19 1 36, 2 35 1.5% PP. 3, 4 1.0%, 22, 19. 2012 8 32 26) 26)

58. 1,2., 3, 4, 3 10 PP 19% ( 3 4 2. ). 10 50 2009 2 100 ( 5 1 )., 200 1.0%, 10 3 8 ( ) ( ) (A) (B) (C) (D=C 26 30, ) (E=D A) (E 26 30) 200 1 1.0% 5,256 7 7 5,460 150 200 0.8% 4,205 100 150 2 0.5% 2,628 3 6 4,680 50 100 3 0.3% 1,577 2 6 4,680 10 50 3 10 1 10 19 14,820

3 59 4. 2) PP 2011 12 PP KBS, MBC SBS. SBS 4. 2011 27). PP 3 2012 500 800 EBS, 28) 3 9 PP 3 EBS : AGB 2004 2011 2012 12 1 2 A 0.27 0.30 0.33 JTBC 0.40 0.35 0.37 MBN 0.32 0.30 0.35 TV 0.24 0.27 0.30 KBS1 9.7 5.65 6.18 6.04 KBS2 8.2 3.94 3.94 3.76 MBC 8.7 3.80 4.42 4.14 SBS 8.4 4.18 4.35 4.27 EBS 0.8 0.67 0.76 0.76 27) (2012. 2. 13) 28) (2012a)

60 2012 5 4 0.32 0.52% 1/10. 29) 2 PP 12 0.3% 2010 2011 TV 3., PP PP,. PP 1%. 71,, 1/10. PP,,,., PP, PP.,, PP 2 3 29) (2012. 6. 5)

3 61, PP,. PP PP, PP 3 1%. EBS PP 0.3% 0.3%., 2012 1, 2012 3 2012 500 800. 500 0.3% 500 3,000 2 3. 3 10 PP 3,000 1,500 3,000 500 1,500 500 ( ) 1% 0.8% 0.5% 0.3%

62 4 1. TV.. TV.., PP PP., PP 200 3 1.0%,. 50, 50 100 0.3% 0.5%.

4 63, PP 3 1.0% 500 0.3%. 500 3 PP.... 2.. TV,,.,. 30) 30) (2007), p.433

64,.. 31).,,,.. TV., PP.. 31) (2010)

4 65 1 1. 71 ( ) (2011. 10. 15. ). 71 ( )..,. 2012. 7. 18., 2012. 1. 17...

66 2012. 7. 18., 2012. 1. 17.,.,. 1 3. 2012. 7. 18., 2012. 1. 17. ( ) 2. 1 4,. 2. 57 (2011. 10. 15. ). 57 ( ) 71 1. 1. : 100 60 100 80

4 67 2. : 100 40 100 70 3. : 100 20 100 50 71 2., 100 40. 1. : 100 20 100 40 2. : 100 30 100 50 3. : 100 50 100 80 2012. 7. 18., 2012. 7. 17. 71 2., 100 40. 1. : 100 20 100 40 2. : 100 30 100 50 3. : 100 50 100 80

68 71 2 1000 15., 100 1. 1. 2. 3. 3 3 2012. 7. 18., 2012. 7. 17. 71 3 100 50. 71 3 1 100 60. 2012. 7. 18., 2012. 7. 17. ( 71 3 25 2. ), 3 71 3 1000 15.,

4 69 100 1. 1. 2. 3. 3 3 1 4. 2012. 7. 18., 2012. 7. 17. 71 4 1 100 80. 1, 2, 3,,. 2012. 7. 18., 2012. 7. 17. 124 5. 1 4.

70 2012. 7. 18., 2012. 7. 17. 1, 2, 5,,. 124 5. 3. 3 ( ), 4 ( ), 8 ( ). 3 ( ). 1.. (EBS): 100 70.. (EBS) : 100 80. 2. : 100 50. 3. : 100 40.

4 71 4., 3 3,000 : 100 80. 5. : 100 60. 2012. 7. 18., 2012. 7. 18.. 1.. (EBS): 100 70.. (EBS) : 100 80. 2. : 100 50. 3. : 100 40. 4., 3 3,000 : 100 80. 5. : 100 60. 100 25., 100 4.

72 2012. 7. 18., 2012. 7. 18.., 100 4. 1. : 100 25. 2.,, : 100 20.. 1. : 100 45. 2.,,, : 100 35. 3. 1 2.. : 100 8.. : 100 4. 2012. 7. 18., 2012. 7. 18. ( 2D, 3D, CG,., 100 50. ). 1. ( ): 100 45.

4 73 2. : 100 35. 3.,, : 100 30. 4. 1 2.. : 100 8.. : 100 4. 100 60.,. 1, 2, 3, 4. 4 ( ) 1000 3. 1000 1. 8 ( ) 1 100 60.

74 2012. 7. 18., 2012. 7. 18. 2 2 ( ). 1000 3. 1000 1.. 1. 500 : 1000 3 2. 500 600 : 1000 5 3. 600 700 : 1000 7 4. 700 : 1000 10, 1000 3, (1 12). 57 3 36 2 50. 1. 50 100 : 1000 3 2. 100 150 : 1000 6 3. 150 200 : 1000 8 4. 200 : 1000 10

4 75 11 ( ) 3 2, 50 3 100 150. 4 57 3 100 150. 1. : 7 9, 17 20 2. : 7 30 11, 14 20 2012. 7. 18., 2012. 7. 18. 3 57 8 50 3 100 150. 2, 3, 4, 8, 9, 10, 50 1 40, 76 2,.

76 2012. 7. 18., 2012. 7. 18. 4 57 4 100 150. 1. : 7 9, 17 20 2. : 7 30 11, 14 20 2, 3, 4, 8, 9, 10, 50 1 40, 76 2,. 9 1, 100 110. 9 1 3, 50 3 100 110.

4 77 2 200 150 200 100 150 50 100 10 50 10 1 0 2 3 3 1 1 1.5% 1.0% 0.8% 0.5% 0.3% 0.1% ( ) () 7,884 4,205 2,628 1,577 526 10 5 3 2 1 10 10 9 6 1 1 ( 200 ) 2 ( 100 ) 3 ( 50 ) ( 500 ) 52,000 26,000 15,600 10,400 5,200 26,000 13,000 7,800 5,200 2,600 13,000 6,500 3,900 2,600 1,300 130,000 65,000 39,000 26,000 13,000 2 1.5% 1.0% 0.8% 0.5% 0.3% ( ) () 7,884 4,205 2,628 1,577 10 5 3 2 10 10 9 6 1 ( 200 ) 2 ( 100 ) 3 ( 50 ) ( 500 ) 52,000 26,000 15,600 10,400 26,000 13,000 7,800 5,200 13,000 6,500 3,900 2,600 130,000 65,000 39,000 26,000

78 200 150 200 100 150 50 100 10 50 10 1 0 2 3 3 1 3 1.0% 0.8% 0.5% 0.3% 0.1% ( ) () 5,256 2,628 1,577 526 7 3 2 1 7 6 6 3 1 ( 200 ) 2 ( 100 ) 3 ( 50 ) ( 500 ) 36,400 15,600 10,400 5,200 18,200 7,800 5,200 2,600 9,100 3,900 2,600 1,300 91,000 39,000 26,000 13,000 4 1.0% 0.8% 0.5% 0.3% ( ) () 5,256 2,628 1,577 7 3 2 7 6 6 1 ( 200 ) 2 ( 100 ) 3 ( 50 ) ( 500 ) 36,400 15,600 10,400 18,200 7,800 5,200 9,100 3,900 2,600 91,000 39,000 26,000

79 (2009).. 10. 10 1. (2009).,, 2009. 6. (2007). TV : 9. 429-447. (2010)... 11 2. (2008)., (2010)., 2010. (2011a). 2010, 2011. 8. (2011b)., 2011. 5. (2012)., 2012. 1. (2009)., 2009. 8. (2012a)., 2012. 3. (2012b). 2011, 2012. 6. (2011)., 2011-18, 2011. 9. (2012. 3. 28.). 4, (2010). TV.. 24-5.

80 (2009).,. (2007). 2006. (2008). 2007. (2009). 2008. (2010a). 2009. (2010b).. (2011a). 2010. (2011b)., 2011. 7. (2011c). 2011 3, 2011. 12. (2011d). 2011 4, 2012. 4. (2011e). 2011. (2011. 10. 21). (http://www.eto.co. kr/news/outview.asp?code=20111021104457930&ts=105200). (2012. 2. 13.)., (http://www.mediatoday.co.kr/news/articleview.html?idxno=100309)., TV, 2004 2, pp.92 95. (2012. 7. 22). Top20 +, (http://blog.naver.com/totorohouse1?redirect=log&logno=150143318192). (2012. 4. 19). 2500, (http://www.hankyung.com/news/app/newsview.php?aid=2012041951721). (2012. 6. 5.). 6 0%, (http://www.hani.co.kr/arti/culture/culture_general/536266.html)

Radio/TV/Film Univ. of Michigan 2012 8 2012 8 3 36() TEL: 570-4114 FAX: 579-4695 6 ISBN 978-89-8242-924-8 93320 10,000