지상파 UHD 방송도입방안연구 Study on the Introduction of terrestrial UHDTV 연구기관 : 미디어미래연구소

Similar documents
< DB9DFC1A6B9AE28BCF6C1A4292E687770>

Trend 및 HD 텔레비전 시장에 시사하는 점에 대해 논의하고자 한다. 1. 영국의 HDTV 현황 2004년 여름, 영국과 아일랜드의 최대 유료 텔레비전 서비스 회사인 BSkyB(British Sky Broadcasting, 이하 Sky)와 BBC가 HD 방송을 계획


<4D F736F F D20C1A4BAB8C5EBBDC5C1F8C8EFC7F9C8B8BFF8B0ED5FBDBAB8B6C6AEBDC3B4EBBAF22E727466>

1월16일자.hwp

미디어/통신서비스 Summary 유료방송은 미디어와 통신서비스의 하이브리드 산업 유료방송은 미디어 산업의 밸류체인에서 방송 서비스 제공과 콘텐츠 유통을 책임지는 역할을 한다. 통신서비스와 유사한 월간 구독료(월정액) 과금 모델을 갖고 있어 꾸준한 현금흐름을 기록한다.

2009방송통신산업동향.hwp

10월 1일자 정책지.hwp

스마트 TV 등장에따른유료방송사업자의대응 스마트 TV 등장에따른유료방송사업자의대응 * 1), Google TV TV, Hulu, Netflix, TV N-Screen TV,, TV, TV IPTV TV N-Screen TV, Needs TV *, (TEL)

2011 Broadcasting Industry White Paper 월간지 기사들 및 방송기사들의 제목과 주요 학회지 논문들의 초록들을 분석해 만들어졌다. 전문 가들을 대상으로 한 설문조사 시 이 목록에 있는 11개 이슈들을 제시하였고, 추가적으로 이 이슈들 이외에

정책자료14-01(방송시장경쟁상황평가).hwp

untitled

< B8A65FC5EBC7D15FBBE7B1B3C0B0BAF15FC0FDB0A85FC8BFB0FABAD0BCAE2E687770>

정책연구13-63.hwp

(A) 8 2. (B) 9 3. (C) (D) (A-1) (A-2) (B-2) (B-3) (C-1) (C-2-1) ( 3, D-1

IP IP ICT

이 보고서는 2014년도 방송통신위원회 방송통신발전기금 방송통신 융합 정책연구사업의 연구결과로서 보고서 내용은 연구자의 견해 이며,방송통신위원회의 공식입장과 다를 수 있습니다.

목 차 출장개요 1 IFA 2012 주요트렌드및 시사점분석출장보고 8 IBC 2012 주요트렌드및 시사점분석출장보고 27

Disclaimer 본 자료는 제안된 IP공모와 관련하여 기관투자가와 일반투자자들을 대상으로 실시되는 presentation에서의 정보제공을 목적으로 티브이로직 (이하 회사 )에 의해 작성되었으며 이의 반출, 복사 또는 타인에 대한 재배포는 금지됨을 알려드리는 바입니다

9월1일자.hwp

src.hwp

4월2일자.hwp


세계표준과 동떨어진 낡은 족쇄가 마침내 풀렸습니다. 안녕하십니까? 대통령실 국정기획수석비서관 박재완입니다. 방송법, 신문법, 인터넷멀티미디어방송사업법(IPTV법) 등 이른바 미디어산업발전법 개정안이 7월 22일 국회를 통과했습니다. 이로써 1980년대 군사정권의 언론통

최근 구글 크롬캐스트, 티빙스틱 등 OTT(인터넷방송) 스트리밍 기기의 발매가 빈번해지고 있다. 지 난 5월 출시된 크롬캐스트는 국내 출시 보름만에 2만대 가량 판매되며 이례적인 인기를 끌었다. TV와 의 무선연결을 통해 스마트폰, 태블릿의 화면을 공유하고 스마트TV

Sector report focus 리포트 작성 목적 유료방송 경쟁 현황 분석 및 투자 매력 높은 업체 선정 유료방송 시장은 성장하기 어렵다는 의견이 많은데 부가서비스, 플 랫폼 매출 증가로 시장 규모의 성장 추세가 이어진다는 근거 제시 핵심 가정 및 valuation

Hallym Communication Policy Research Center 47 C/P/R/C/칼/럼 네트워크에 종속되는 문제가 있었지만, OTT는 네트 워크나 단말에 제한되지 않기 때문이다. 가입자의 입장에서는 더 이상 네트워크나 단말에 구속받지 않 고 콘텐츠의

Microsoft Word - Media_outlook_2013_K_FinalFinal-A.doc

<BBEABEF7B5BFC7E22DA5B12E687770>


<B9E6BCDBBFB5BBF3C4DCC5D9C3F7BBEABEF7BDC7C5C2C1B6BBE728352E37C1F8C2A5C3D6C1BE292E687770>


$08.Tech&trend

untitled

Ⅰ. 서 론 2016년 초에 열린 ICT 관련 행사의 주요 테마는 가상현실(VR: Virtual Reality)이 었다. 2016년 1월 5~8일 미국 라스베이거스에서 열린 세계 최대 가전 전시회인 CES 에서는 오큘러스, 삼성전자, HTC, 소니 등이 가상현실 관련

이 보고서는 2015년도 방송통신위원회 방송통신발전기금 방송통신 정책 연구사업의 연구결과로서 보고서 내용은 연구자의 견해이며,방송통신위 원회의 공식입장과 다를 수 있습니다.

( ) (KOCCA ) (KOCCA ) KOCCA tel

C O N T E N T S 주류가 된 스크린에이저 5 1. 스크린에이저 가 시장을 바꾸고 있다! 5 2. TV Everywhere = TV Nowhere 6 3. Broadcast가 아닌 Narrowcast의 시대 7 4. 정글의 법칙이 지배할 N스크린 시장 8 매체


3.스마트TV분야

Microsoft Word - Ubiquoss_ doc

국내 디지털콘텐츠산업의 Global화 전략

정책 hwp

[한반도]한국의 ICT 현주소(송부)

<C4C9C0CCBAEDBED6B5E55FC1A634C8A35F32C2F75F E687770>

Disclaimer IPO Presentation,. Presentation...,,,,, E.,,., Presentation,., Representative...

<4D F736F F D20BDBAB8B6C6AE545620BCD3BFA1BCADC0C720534E5320C6F7C1F6BCC5B4D720B9D720C0FCB7AB5FBCDBB9CEC1A42E646F63>

우리 스몰캡 이슈 1. IT 패러다임 변화는 소프트웨어가 주도 IT경쟁력은 HW SW 전 세계 IT회사 시가총액 상위 5위 중 3개가 소프트웨어 회사이며, 나머지 하드웨어 회사 조차도 소프트웨어 역량을 육성하는데 집중하고 있는 상황이다. 하드웨어의 차별성은 계속 떨어지

스마트 TV 부상에따른시사점 스마트 TV 부상에따른시사점 * 1) TV TV TV TV, TV TV OS, TV, (CPU), TV TV 13 1/3, 1/2,, *, (TEL) ( ) 1) N OS

04 08 Industry Insight Mobile Policy Trend Mobile Focus Global Trend In-Depth Future Trend Products Trend Hot Company

歯김한석.PDF

CS.hwp

<4D F736F F D2032C8A320BAB8B0EDBCAD5F334420C0D4C3BC20C4DCC5D9C3F720C1A6C0DBB1E2BCFA20B5BFC7E2>

05 목차(페이지 1,2).hwp

PowerPoint 프레젠테이션

03정충식.hwp

IPTV INFIDES Research & Consulting 1

2009방송통신산업동향.hwp

?휚묵톿

2 _ 한국방송기자클럽회보 개표방송 2006년 6월 7일 수요일 _ 제82호 유비쿼터스 출구조사를 캐치프레이즈로 -개표방송 정밀분석- 이상열 세종대 신문방송학과 석좌교수, MBC 보도본부장, 방송기자클럽 부회장 지난 5월 31일 치러진 제4회 전국 동시지방선거는 200

<4D F736F F D203034BCADC0E7C7F628C6AFC1FD292DC3D6C1BE>

ePapyrus PDF Document

ePapyrus PDF Document

25 [유선부문] 최근 유선통신서비스시장은 1) 유무선 대체현상에 따른 유선전화시장의 부진 및 2) 방송시장과의 컨버젼스를 통한 신사업 확대 등의 환경변화를 맞이하고 있다. 유선통신시장의 마이너스 성장 지속 음성통신시장은 이동통신서비스의

<C7C1B8AEB9CCBEF6B8AEC6F7C6AE31342D30392E687770>

디지털 오디오 방송 연구.PDF

분 기 보 고 서 (제 14 기) 사업연도 2014년 01월 01일 2014년 03월 31일 부터 까지 금융위원회 한국거래소 귀중 2014년 5월 14일 제출대상법인 유형 : 면제사유발생 : 주권상장법인 해당사항 없음 회 사 명 : 티브이로직(주) 대 표 이 사 : 이

untitled

정보화정책 제12권 제4호 인하여 서비스를 제공하는데 소요되는 제반 투자비 용도 급격히 감소할 것으로 예상되며, 시장의 여건에 따라 상당히 경제적인 가격으로 서비스를 공급할 수 있는 가능성이 매우 높다고 할 수 있다. 현재 위성선진국에서는 광대역 위성 멀티미디어 시장의


<312E20C1BEC7D5C6ED2D B3E220C4DCC5D9C3F7BBEABEF720B1B9B3BB203130B4EB20C0FCB8C120B9D720C7D8BFDC2035B4EB20C0FCB8C12DC6EDC1FD2E687770>


미디어스포츠 2.0 패러다임과 수용행태 변화 1. 미디어2.0환경과 미디어스포츠2.0 일반적으로 스포츠시장은 크게 1차, 2차 시장으로 구분된다. 1차 시장은 운동선 수(경기인) 시장, 관람객 시장, 자원봉사 시장, 용품 및 장비/설비 시장으로 구분되 며, 2차 시장은

미디어 목차 I. Investment summary p5 II. 광고수익 III. 수신료수익 IV. 프로그램 판매수익 p9 p23 p27 V. 위험요인 p31 SBS (BUY ) 제일기획 (BUY) CJ E&M (HOLD) AT A GLANCE p

<4D F736F F D203134B9DABCBAC3B55FC0CFB9DD5F2DC0FAC0DAB0CBC5E4BCF6C1A45FBFCF5F32C2F72E646F6378>

27송현진,최보아,이재익.hwp

IPTV

방송공학회논문지 제18권 제2호

< B3E220B9E6BCDBC5EBBDC5BDC3C0E5C0FCB8C12E687770>

Microsoft Word be5c80343e1b.docx

<4D F736F F F696E74202D205B444D435D36BFF95FB5F0C1F6C5D0B9CCB5F0BEEE20B5BFC7E220BAB8B0EDBCAD5F C5EBC7D5BABB29>

정치컴 23호-최종.hwp

02_±èº´µµöKš


OMA Bcast Service Guide ATSC 3.0 (S33-2) T-UHDTV 송수신정합 Part.1 Mobile Broadcast (Open Mobile Alliance) 기반 Data Model ATSC 3.0 을위한확장 - icon, Channel No.

45호_N스크린 추진과정과 주체별 서비스 전략 분석.hwp

그림 2. 최근 출시된 스마트폰의 최대 확장 가능한 내장 및 외장 메모리 용량 원한다. 예전의 피쳐폰에 비해 대용량 메모리를 채택하고 있지 만, 아직 데스크톱 컴퓨터 에 비하면 턱없이 부족한 용량이다. 또한, 대용량 외장 메모리는 그 비용이 비싼 편이다. 그러므로 기존

<332E20BDC5B9AEB1E2BBE72E687770>

<BBEABEF7B5BFC7E22DA5B12E687770>

3. 운영절차 운영절차 신 청 공 고 분과심사 총괄심사 시 상 식 수상작 전시 기업, 단체, 개인, 추천권자 3월 25일(금) 마감 서류심사 및 프리젠테이션 (4월 첫째 주) 제품 데모 및 프리젠테이션 (4월 셋째 주) 5월 11일, 'World IT Show 2011

<B4DCC7E0BABBB5B5BCADB8F1B7CF2833B4DC295F F F3131B3E233BFF96F6B2E687770>

02손예진_ok.hwp

1

Layout 1

<BEF0B7D0C1DFC0E B3E220BABDC8A32E706466>

Microsoft Word _0.doc

Microsoft Word _4

8-VSB (Vestigial Sideband Modulation)., (Carrier Phase Offset, CPO) (Timing Frequency Offset),. VSB, 8-PAM(pulse amplitude modulation,, ) DC 1.25V, [2

<C5EBB1C73331C8A32838BFF9C8A329B9AEC8ADBFCD20B1E2BCFAC0C720B8B8B3B22E687770>

NFL과 컴캐스트의 중계권 분쟁 서는 이번 분쟁의 개요를 살펴보고, 이 문제가 향후 유사한 유형의 분쟁이 발생했을 때 어떤 교훈을 줄 것인지 한번 검토해보고자 한다. 2. NFL 경기 중계 구도와 NFLN FCC가 해결해야 할 이 분쟁의 전후 사정을 살펴보기 전에 먼저

Transcription:

지상파 UHD 방송도입방안연구 Study on the Introduction of terrestrial UHDTV 2013. 11 연구기관 : 미디어미래연구소

요약문 1 제1장서론 1 제2장해외주요국의차세대방송도입사례및시사점 5 제3장차세대방송 (UHDTV) 도입에따른시장영향분석 35-2 -

제4장차세대방송 (UHDTV) 도입정책방안 79 참고문헌 118-3 -

< 2-1> UHDTV 11 < 2-2> UHDTV 23 < 2-3> UHDTV 23 < 2-4> UHDTV 24 < 2-5> UHDTV 24 < 2-6> HDTV UHDTV 27 < 2-7> UHD 30 < 2-8> 4 UHD 31 < 2-9> 4K UHDTV 33 < 3-1> UHDTV 61 < 3-2> UHDTV 67 < 3-3> Full HDTV UHDTV 68 < 3-4> UHDTV 68 < 3-5> 4K 72 < 3-6> UHDTV 74 < 3-7> UHDTV 75 < 3-8> 4K/8K 77 < 4-9> 90 < 4-10> 91 < 4-11> UHDTV(4K) 95 < 4-12> PP 99 < 4-13> 108 < 4-14> 109-4 -

[ 2-1] JSAT 4K 7 [ 2-2] UHD (4K/8K) 10 [ 2-3] NHK 14 [ 2-4] FCC 18 [ 2-5] UHDTV 26 [ 2-6] UHDTV 27 [ 2-7] 28 [ 2-8] 32 [ 3-1] TV 37 [ 3-2] N- 40 [ 3-3] HTML5 41 [ 3-4] 45 [ 3-5] 46 [ 3-6] 50 [ 3-7] 51 [ 3-8] 52 [ 3-9] UHDTV 53 [ 3-10] UHDTV (2016~2025) 59 [ 3-11] TV UHDTV ( ) 63 [ 3-12] UHDTV 64 [ 3-13] UHDTV (2012-2016) 65 [ 3-14] TV UHDTV ( ) 66 [ 3-15] TV TV 71-5 -

[ 3-16] 4K/8K 76 [ 3-17] 78 [ 4-1] UHD 79 [ 4-2] 89 [ 4-3] 97 [ 4-4] UHD 101 [ 4-5] UHD 102 [ 4-6] UHD ( ) 104 [ 4-7] 108 [ 4-8] UHD _ 116-6 -

UHDTV UHDTV. UHDTV HDTV 4~16. SO, IPTV HEVC(High Efficiency Video Coding) (SKB, LGU+, 8~9 ) UHD, UHDTV, UHD. UHDTV. FCC UHDTV, UHDTV,. UHDTV.,. UHDTV,,,. - 1 -

UHDTV, UHDTV.,. UHDTV,, UHD 3 UHD,, UHD. UHD., UHDTV., UHD. 2 UHD, 3 UHD, 4 UHD UHD. - 2 -

UHD (UHDTV),,. UHD UHD,, UHD., 4K JSAT(SKY Perfect JSAT). JSAT,. IPTV NTT-plala 4K VOD 2014 2, 8K NHK... 2020., 5. 2012 3, UHDTV, UHDTV 2013 2, FCC D.C OFDM DVB-T2 UHDTV. TV DirectTV UHDTV. 2012 CBS NEP Broadcasting UHDTV, ESPN, Fox (NFL) 2012 Sony F65 4K. 2-3 -

, 70%., (the Mobile World Congress) Abertis Telecom DVB-T2 UHDTV. BBC BSkyB Sony 2012 10 Arsenal UEFA 4k UHDTV. 2013 8 BBC BSkyB, DPP(Digital Production Partnership) FAME (Forum for Advanced Media in Europe) UHDTV Ultra HD Profile'. SKY Deutschland UHDTV. UHDTV UHDTV. 2014 TV, 2015, 2018 UHD, (MSO) 3 UHDTV, 2014 UHDTV 2015 HUDTV., UHDTV. 2012 4 3 4 UHDTV 4. 4 2012 10 12 4. 2 2013 5 10 15. (UHDTV), (UHD: Ultra High Definition). - 4 -

. 3DTV UHDTV (integral imaging). IT TV. 2000 N-,. ( : HTML5).. (Aggregator) (distributor). push,, ( ) pull. VOD VOD. (UHDTV) 3D UHDTV UHD 3D. 3DTV UHDTV. 3D ESPN 3D UHDTV. BBC 3D UHDTV - 5 -

. UHDTV UHDTV 3DTV. 3DTV, UHDTV. UHDTV UHDTV 2013 260, 2014 2,520, 2016 8,317. UHDTV. UHDTV,, UHDTV., UHDTV. UHDTV. UHDTV. UHDTV, 3 HDTV. UHD 4K UHD 2018, 8K UHD 2023.,,.. UHD,. 4K, 4K, 4K. - 6 -

UHDTV 3DTV. UHDTV,. UHDTV. ( ). (immediacy) TV (hypermediacy) PC ( ). 1. TV. 2013 TV 57%. TV.,,. UHDTV. UHDTV,,, - 7 -

. UHDTV, UHDTV. UHD 방송도입과정및도입이후이슈 UHDTV.,.,,..,. UHDTV - 8 -

,. UDHTV. UHDTV,.,.,,,.,...,.. UHDTV UHDTV UHDTV,,.,.. UHDTV. 3DTV,. UHDTV. UHD, - 9 -

MPP. UHD UHD. UHD.. UHD. UHD, UHDTV.. UHD,. UHD. UHD. UHD UHDTV., 700MHz, 14 UHD 15. UHDTV. 700MHz. - 10 -

UHD,,,.,.,., UHD., UHD,. UHD. UHD,. UHD. UHDTV - 11 -

, UHD,. - 12 -

1 UHDTV UHDTV. UHDTV HDTV 4~16. SO, IPTV HEVC(High Efficiency Video Coding) (SKB, LGU+, 8~9 ) UHD, UHDTV, UHD. 2012 TV UHDTV UHDTV UHDTV. IHS isuppli(2012) 4K UHDTV 2012 4,000 2017 210, NPD Display Research(2013), UHDTV 2013 50 2016 724. UHDTV 3DTV. UHDTV,. 3DTV, UHDTV (submerged). UHDTV. FCC UHDTV, UHDTV - 1 -

,. UHDTV., UHD.,. UHDTV,,,. 3DTV, UHDTV UHD. UHDTV,. UHDTV, UHDTV.,.., UHDTV,, UHD 3 UHD,, UHD. - 2 -

UHD.,, UHDTV. HD. UHDTV. UHDTV. 4K/8K UHD,,,,. UHDTV,,, HDTV., UHDTV. UHDTV, TV UHDTV... - 3 -

..,..,. UHD.., (Digital Divide). ( ) ( ).,,. UHDTV. UHDTV., UHD. 2 UHD, 3 UHD, 4 UHD UHD. - 4 -

2 1. 차세대방송도입을위한실험방송현황. JSAT 4K 4K JSAT(SKY Perfect JSAT). JSAT,. JSAT UHD (NexTV-F). JSAT 2012 10 20 4K. J EOS C-500 JCSAT-5A, 4K. H.264/MPEG-4 AVC, 3,840 2,160/59.94p. IP-9610. DVB-S2 32APSK, 120Mbps. 2013 3 9 J1 4K. J1. 4K 5 7. C500 (AstroDesign) AH-4413 PMW-F55 FOR-A FT-ONE., 4K, HB-7513, RAW. 4K. 120Mbps, H.264/MPEG-4 AVC, 4K/60p - 5 -

. 4K 2K(Full HD) 60p, (switcher),.,,. JSAT 10 31 2013 2 2014 4K. 4K 2014. 4K 11 2 (Alice) 4K. [ 그림 2-1] 스카파 JSAT 의 4K 영상실험방송시스템개요 : JSAT(2013). 4K : 4K J (, 2013.3.9) - 6 -

. 4K IPTV NTT-plala 4K VOD 2014 2.. H.265.60P, 30Mbps. IPTV VOD.. NHK (8K) 8K NHK. 2012 5. NHK 2012 5 15. UHF 2 NHK 4.2Km. 2. 차세대방송도입에대한논의현황및정책현황분석.. 2020., 5.,.,.,. - 7 -

., 2012 7 4K/8K, TV,. 2012 11 ( ), 2013 5. 4K/8K TV,. 4K 2014, 8K 2016. 2013 2 ICT ( ). ICT. 4. UHDTV,.. UHDTV.,. 2013 1,. 4K 2 2014, 8K 4 2016.. TV. - 8 -

[ 그림 2-2] UHD 방송 (4K/8K) 본방송로드맵,. 124/128, TV IPTV, 100 (BS), 110.,.,,,, (bit rate),,,,,, CAS,,, (bit length),. 2014 3, 6., UHDTV (All Japan). /. 5,,,, - 9 -

... < 표 2-1> UHDTV 관련방송미디어별환경정비계획 2014 IPTV 2016 IPTV 2020 ( 4K ) 124/128 CS. STB VOD 2014. IP ( 8K ) 124/128 CS 110 CS 8K STB 4K STB VOD 2014. IP ( TV 4K/8K ) : (2013).., CIO IT IT, 2013 6 14 ( ). - 10 -

IT/ICT. ICT,,,,,,. UHD,,... 4K TV 2014, 8K 2016, 2020 4K 8K TV.,., IT 5 31,. IT, CIO(Government Chief Information Officer)..,.. UHDTV 2013 5. (NHK, WOWOW, J:COM, JSAT ), (,,, ), (KDDI, NTT, ),,, 21. NHK, TBS, NTV, TV, TV, MSO J:COM, JSAT, WOWOW (TFC) 9.. - 11 -

,,,,,.. 2020. 2015. 4K, 8K,. 4K 8K. 8K 2020 4K. 8K 1995 NHK. NHK 8K. 8K 70 8K 4K. - 12 -

[ 그림 2-3] NHK 의수퍼하이비전실용화로드맵 TV. NHK (8K). BS,. TV MSO, HD 4K, 8K..., PC 2K. 2K.,. 4K. 2012 5 4K ( ).. JSAT - 13 -

4K. 4K. WOWOW < > 11 10. NHK 2014 1 4K. NHK 4K. NHK, 2014 1 < > HD 4 4K. NHK 8K.,. 2012 3, UHDTV, UHDTV 2013 2, FCC D.C OFDM DVB-T2 UHDTV. TV DirectTV UHDTV. 2012 CBS NEP Broadcasting UHDTV, ESPN, Fox (NFL) 2012 Sony F65 4K. 2, 70%. DCI(Digital Cinema Initiative) 4K/2K, 2K 4K 8K. ISO MPEC ITU-T VCEG 2010 HEVC 2012. - 14 -

1. 지상파방송부문의차세대방송서비스실험방송동향. CBS UHDTV 2012 4 CBS 4K UHDTV. CBS NEP Broadcasting (Super Bowl) 60 HD 6 4K UHDTV HD. UHDTV HD (zoom-in) (replay). MPEG-2 UHD.. Sinclair 1) UHDTV 2013 3 27 3 35, 40 6MHz DVB-T2(OFDM) 800-plus kw ERP UHDTV. FCC Sinclair 1 DVB-T2, DVB-Lite, DVB-NGH, DVB MIMO( / ) MISO ( / ). TV 1) Sinclair Broadcast Group, 61 112 30%. (Open Mobile Video Coalition) 500(Mobile 500) DTV DTV - 15 -

6MHz OFDM(DVB-T2) UHDTV,. 2. 위성방송부문의차세대방송서비스실험방송동향. DirecTV ESPN UHDTV 3D ESPN UHDTV. ESPN (NFL) 2012 Sony F65 4K. ESPN Pagano UHDTV 4K. DirecTV 2012 3 UHDTV, 2016, 2018 2020 UHDTV. 3. 차세대방송도입을위한정책동향. FCC FCC (National Broadband Plan; NBP) TV 120 (Voluntary Incentive Auction).. 2012 9 28, FCC / (Expanding the Economic and Innovation Opportunities of Spectrum Through Incentive Auctions- NPRM, FCC Proceeding 12-268) 2014. FCC 20-16 -

, FCC., NAB( ),,. FCC,. [ 그림 2-4] FCC 의주파수인센티브경매일정. 2013 8 22 FCC. Qualcomm 2013 6 28. AT&T Verizon - 17 -

.. Sinclair. Sinclair FCC. CBS, Sinclair UHDTV,. UHDTV. 2013 11 4 (The Expanding Opportunities for Broadcasters Coalition) (and the Consumer Electronics Association) FCC FCC. Sinclair FCC. FCC.. FCC UHDTV FCC UHDTV. FCC Julius Genachowski 2013 1 31 (R&D). - 18 -

2013 2 15 Sinclair Broadcast Group 626MHz (CH 40) DVB-T2 UHDTV 6, 6. FCC Link Budget, Scalable QoS (coverage) (service contour) 6MHz UHDTV OFDM. 1. 지상파방송부문의차세대방송서비스실험방송동향. UHDTV (the Mobile World Congress) 2013 2 25 28 Abertis Telecom DVB-T2 UHDTV. Abertis Telecom, Spanish TV, the European Broadcasting Union, Sony UHF DVB-T2 4K UHDTV. Abertis Telecom (The Ministry of Industry, Energy, and Tourism). 84 UHDTV.. BBC BSkyB UHDTV BBC BSkyB Sony 2012 10-19 -

Arsenal UEFA 4K UHDTV. 2013 8 BBC BSkyB, DPP(Digital Production Partnership) FAME (Forum for Advanced Media in Europe) UHDTV Ultra HD Profile'.. BBC UHDTV iplayer BBC, (Bradford), (Glasgow),, DC 2012 UHDTV. BSkyB UEFA UHDTV BSkyB, UHDTV. BBC BBC iplayer TV,,, UHDTV. BBC 3D UHDTV,. 2. 위성방송부문의차세대방송서비스실험방송동향. SKY Deutschland UHDTV SKY 2012 12 1 UHDTV, SKY Deutschland UHDTV. 2013 9 6 11 IFC SES Astra, Fraunhofer HHI, Harmonic, Sony UHD SKY UHDTV, UHDTV. - 20 -

3. 차세대방송도입을위한정책동향. OFCOM UHDTV OFCOM HDTV UHDTV. 600MHz TV TV. 2009, OFCOM UHDTV, 2018 12 31 UHDTV 8MHZ 1~4 UHDTV. 2020 UHDTV,, 3. 1 UHDTV.. OFCOM 8MHz, 8MHz 2 UHDTV SI,. 4 1. - 21 -

< 표 2-2> UHDTV 의지상파방송 (pessimistic) (most probable) (optimistic) UHDTV 34.6 Mb/s 23.4 Mb/s 17.7 Mb/s UHDTV Mux Gain (8 MHz) (8 MHz) 1 0% 34.6 Mb/s 35.9 Mb/s 1.3 Mb/s 2 8% 43.1 Mb/s 43.1 Mb/s 0.04 Mb/s 4 15% 60.1 Mb/s 71.8 Mb/s 11.7 Mb/s < 표 2-3> 지상파방송의 UHDTV 를위한시나리오 1080p/50 UHDTV (pessimistic) 9.1 Mb/s ( 70%) 34.6 Mb/s (1080p/50 380%) DVB-T2 0% Improvement (most probable) 6.5 Mb/s ( 50%) 23.4 Mb/s (1080p/50 360%) DVB-T3(no MIMO) 20% Improvement (optimistic) 5.2 Mb/s ( 40%) 17.7 Mb/s (1080p/50 340%) DVB-T3(Inc. MIMO) 100% Improvement. OFCOM 32MHz OFCOM 32MHz 1~3 UHDTV, 32 MHz 2 UHDTV. DVB-S3 (Shannon limit) 2) - 22 -

1. < 표 2-4> UHDTV 의위성방송 UHDTV UHDTV Mux Gain (36 MHz) (36 MHz) (pessimistic) (most probable) (optimistic) 34.6 Mb/s 23.4 Mb/s 17.7 Mb/s 1 0% 34.6 Mb/s 46.0 Mb/s 11.4 Mb/s 2 8% 43.1 Mb/s 52.9 Mb/s 9.8 Mb/s 3 12% 46.7 Mb/s 57.5 Mb/s 10.8 Mb/s < 표 2-5> 위성방송의 UHDTV 를위한시나리오 1080p/50 UHDTV (pessimistic) 9.1 Mb/s ( 70%) 34.6 Mb/s (1080p/50 380%) DVB-S2 0% Improvement (most probable) 6.5 Mb/s ( 50%) 23.4 Mb/s (1080p/50 360%) DVB-S3 15% Improvement (optimistic) 5.2 Mb/s ( 40%) 17.7 Mb/s (1080p/50 340%) DVB-S3 25% Improvement. CSA CSA (Contribution du Conseil supérieur de l audiovisuel sur l adaptation de la régulation audiovisuelle) 2), ( )., 1.44S/η. - 23 -

CSA(Counseil supérieur de l'audio- visuel, ). 2012 12 6 HDTV DVB-T MPEG-2 HD. CSA UHDTV. 2013 1 24, CSA CSA HD UHDTV DVB-T MPEG-4 DVB-T2 HEVC. CSA 4K UHDTV 1 ITU DVB-T2 HEVC. 2015 MPEG-2 10 SDTV MPEG-4 HDTV. 2018 DVB-T2 HEVC 2020 DVB-T MPEG-4. CSA DVB-T2 HEVC 2020 HD.. DGMIC 700MHz (DGMIC) (Ministère de la Culture et de la communication). La Tribune, 2013 6 700MHz 2015 11 DGMIC. CSA,. - 24 -

700MHz, 2020 HD CSA., 2018 2014 2015 DGMIC. 700MHz, DGMIC. 1. UHDTV 방송의기술개요 UHD HDTV(2K:1,920x1,080) 4 16 (4K: 3,840x2,160 ~ 8K: 7,680x4,320) (10 ). [ 그림 2-5] UHDTV 방송의개념 - 25 -

UHDTV HDTV 4 16, 10 12 (bit depth), 4:2:2, (FOV: field of view).,.,,. < 표 2-6> HDTV 와 UHDTV 비교 HDTV UHDTV 1,920x1,080(2K) 3,840x2,160(4K) / 7,680x4,320(8K) 4K: 4 / 8K: 16 5.1 10.1~22.2 2 4.4 30Hz 60Hz 2 30 60 (4K) / 100 (8K) 2 3.3 3H 1.5H(4K) / 0.75H(8K) H : 746Mbps 3~18Gbps(4K) / 12~72Gbps(8K) 4 96 [ 그림 2-6] UHDTV 의영상해상도비교 - 26 -

2. 국내 UHDTV 방송서비스개발현황 UHDTV UHDTV. UHD.,, HDTV UHD. 2014 TV, 2015, 2018 UHD, (MSO) 3 UHDTV, 2014 UHDTV 2015 HUDTV. [ 그림 2-7] 차세대방송기술로드맵 : `DVBS-2` 1-27 -

`HEVC` IPTV IP UHD. KT ETRI 2013 8, 4K UHD Ka(18GHz ) UHD. DVB-S2(8PSK, LDPC 2/3) HEVC. KT 2015. 5 MSO 2013 1 CJ ETRI 3 6MHz UHD. 2, ITU-T J.83 Annex B 256QAN. 2013 7 5 MSO, SO UHDTV. 2014. IPTV LG U+ LG 2013 8, IPTV UHDTV. UHDTV ( 100M). UHDTV IPTV HEVC(High Efficiency Video Coding) 3) LG 84 UHDTV. UHD HEVC IPTV. SK 2013 9, SK HEVC( ) UHDTV. SK 1 UHD 7 2 3) HEVC MPEG ITU-T (VCEG). HDTV. - 28 -

UHD UHD (VOD) 2015 UHD. < 표 2-7> UHD 실험방송추진현황 - ETRI-KT UHDTV ( 12.10 ) SkyLife - Giga UHD ( 13.1 ~) IPTV - 4K UHD 1 ( 12.10 ~12 ) - 4K UHD 2 ( 13.5 ~10 ) -, LG U+ LG ('13,8 ) - SK, SK ( 13,9 ) CJ KBS LG U+ SKB. UHDTV, UHDTV. 2012 4 3 4 UHDTV 4. 4 2012 10 12 4. 2 2013 5 10 15. DVB-T2 HEVC 66 4K UHD. ( : DVB-T2 36.5 Mbps, 100W, C/N 25.6 db) - 29 -

< 표 2-8> 지상파 4 사 UHD 방송추진현황 UHD 4K UHDTV 4 UHDTV (2012.04.03) - : 2012.10.09 ~ 2012.12.31 (4 ) - : 2012.10.08 - : DVB-T2, 100W ( 66) 4 ( 2012 10 ~ 12 ) - 4 - ( ) 2 ( 2013 5 ~ 2013 10 15 ) - 4-4K 60p, HEVC - DVB-T2 - / / KBS 2014, 4K. 4K. 2014 ITU 4K, 2016 4K. 2018. KBS 2,250. MBC UHDTV 9995 6. MBC 2014 4K, 2015 2 4K, 2015 4. 2016 4K 2017 4K. 2018 8K - 30 -

4K. SBS EBS 1,003, 638, 2015 1 4K, 2015 2 3, 2015 4 4K 2018 8K. [ 그림 2-8] 차세대방송추진로드맵 ) 4, 15 4 4K UHDTV UHDTV UHDTV. KBS,,, MBC UHDTV, 2013 1 CES 2013' LG KBS White, Red, Green Blue( ). - 31 -

< 표 2-9> 지상파 4K UHDTV 실험방송송출콘텐츠현황 12 49 Red One KBS EBS MBC SBS 6 10 Red Epic 18 59 I 9 50 Sony F65 II 9 51 Sony F65 19 41 I 1 33 Red Epic II 2 44 Red Epic (Road) 3 8 Red Epic 7 25 Soul in Seoul 3 27 Sony F65 3 27 ) 1 TV (2010 12 ) TV (2011 12 ) TTA. (PG802) UHDTV (WG8026). 2014 4K UHDTV 4K UHDTV, 2015 4K UHDTV TTA. /TV. UHDTV 2020 1 2. 13-32 -

4K-UHDTV, 17 3D UHD. LG UHDTV,. LG 2012 8 84 4K LCD UHDTV, 2013 CES 65/55, 2013 CES 110/95/85 4K UHD LCD. 8 84 4K LCD UHDTV, 2013 CES 65/55. - 33 -

3 (UHDTV) 1. 디지털 TV 방송기술분야의환경변화와발전방향. 30inch 40~50inch 80inch 100inch, (UHD: Ultra High Definition). FHD(Full HD) 63 TV 4K UHD. FHD.,,, 4K. (2K HD 4K UHD 8K UHD),, (30Hz à 60Hz à 120Hz à 240Hz) UHD... 1,000, 4K, FHD, 1,000 2,000 3,000. - 34 -

.. /,.. TV TV (HVS: Human Visual System). TV TV, TV, HDTV. TV, (Field of View) HDTV. HDTV 3DTV, HDTV UHDTV. [ 그림 3-1] TV 방송의발전방향 - 35 -

2. 방송의실감 3DTV UHDTV (integral imaging). Post-Digital 3DTV 3D UI(User Interface) TV,. 3DTV, 3DTV (multi-tasking) (user interface). Post-Digital 3DTV, 100 21 UHDTV. UHDTV, (integral imaging).,.., 20 1 ( ). 4~5,. - 36 -

MBC, 1 7 6~7%. 7 ( ).,.., VOD 2 3 ( VOD ). ( )., 1..,. - 37 -

3. 방송의연계 IT TV. 2000, PC TV 2000 N- 4). 2003 DLNA(Digital Living Network Alliance), 250,, PC,.. 2000, (lock-in)., (air-play), ios7 PC Air-drop,,. (NFC: Near Field Communication). PC TV (chromecast), PC TV. N- TV-everywhere TV PC 4) N- at&t. - 38 -

. N-,.,, one-source-multi-use. N-, TV. [ 그림 3-2] 초기 N- 스크린전략의개요 2000 N-,. ( : HTML5)., (air-play) TV (mirroring),. - 39 -

[ 그림 3-3] 스마트미디어에적용된 HTML5 적용예 4. 방송의데이터.., VOD VOD. ICT (google), (Collaborative Filtering)., ADsense. TV /STB,.. (Aggregator) (distributor). push,, ( ) pull - 40 -

. VOD VOD.,. push pull..,. VOD,. 1. 차세대방송도입에따른이용자이용행태변화 UHD... 4K - 41 -

,. 2014. UHD,. 4K, 4K, 4K. YouTube 4K. 4K. HD 4K. 4K HD 4K.. 4K 4K. 4K 4K. 4K., 10 4K. NTV 4K 4. JSAT 2014 4K,.,. - 42 -

2. 실감 에따른이용자경험및이용행태의변화 UHDTV 3DTV. UHDTV,. 3DTV, UHDTV (submerged). UHDTV (glance). UHDTV. UHDTV. UHDTV ( (roaming)).. ( ). 100,, - 43 -

, TV. UHDTV (neutral). [ 그림 3-4] 이용자시야폭과화면크기와의관계.. TV,.. - 44 -

.. 2.. [ 그림 3-5] 단일시점과다시점콘텐츠의콘텐츠경험형성과정 3. 연계 에따른이용자경험및이용행태의변화 ( ).,,. TV, - 45 -

. TV. (remediation) 5). (immediacy) TV (hypermediacy) PC ( ). 1. TV. 2013 TV 57%. TV K,. TV, TV PPL. 5), (remediation) (immediacy)" " (hypermediacy)"..., - 46 -

4. 데이터 에따른이용자경험및이용행태의변화. TV. VOD. TV. All-IP IP. TV.,,. 5. UHDTV 인지도및수용도 2011 3D 2011 10 879 UHDTV., UHDTV. UHDTV 83.5% 10.0%, 93.5% UHDTV. UHDTV 5.5%. - 47 -

UHDTV, 33.6% UHDTV. 3DTV 5.5%. UHDTV, 38.2% UHDTV. Ofcom 2012 UHF (UHF Strategy Research Summary Report), UHDTV TV 29%, 31%. 3DTV 83% 86%, UHDTV. [ 그림 3-6] 영국디지털방송시청자의디지털방송서비스인지도 : (Ofcom, 2012) TV UHDTV UHDTV - 48 -

UHDTV. UHDTV 29% UHDTV UHDTV 3%.,. [ 그림 3-7] 영국디지털방송시청자의디지털방송서비스관심도 : (Ofcom, 2012) 2011 3D ( ) 29.6%. 5.5% UHDTV,. UHDTV, (29.5%) / (29.5%)., (24.9%). 9.2% 4%. - 49 -

Ofcom 2012 UHF (UHF Strategy Research Summary Report), UHDTV TV UHDTV 2011. 2% UHDTV, 5% UHDTV. 3DTV 2% 3% UHDTV 3DTV. 3DTV UHDTV 1.7. [ 그림 3-8] 영국디지털방송시청자의디지털방송수상기보유률 (CEA: Consumer Electronics Association, CEA), UHDTV (CEA. 2013). CEA, 1.7. - 50 -

UHDTV. OVUM AVID,,, 3,011 (Ovum, 2013).. 65%. (55%) HD. [ 그림 3-9] 영국디지털방송시청자의 UHDTV 채택거부이유 : (Ofcom, 2012) Ofcom, UHDTV TV UHDTV. - 51 -

. 31% 34% UHDTV.,. TV UHDTV. TV. 6. 멀티스크린시대의 TV방송맟지상파방송직접수신에대한수요 Nielsen (Cross Platform Report) 2011 TV (Nielsen, 2012). 2010 TV 22, 10. 43, 1 10.. TV 158 47. 4 33,. 18-24 7 41. TV, DVR,, PC, TV. OVUM AVID,,, 3,011 (Ovum, 2013), TV - 52 -

. TV 48%. TV PC,, 38%. 30% 24%, TV.. TV TV 30.2%, TV 29.5%, TV 26.4%, TV TV 7.5% TV. TV, PC, 6.4%. Nielsen (Cross Platform Report) 2011 TV (Nielsen, 2012). 2010 TV 22, 10. 43, 1 10.. TV 158 47. 4 33,. 18-24 7 41. TV, DVR,, PC, - 53 -

TV. OVUM AVID,,, 3,011 (Ovum, 2013), TV. TV 48%. TV PC,, 38%. 30% 24%, TV.. TV TV 30.2%, TV 29.5%, TV 26.4%, TV TV 7.5% TV. TV, PC, 6.4%. 1. 차세대방송도입에따른시장변화 3DTV 3DTV, UHDTV. 3D UHDTV UHD 3D - 54 -

. 3D. 2009 3D (Avatar) 3D, ESPN ESPN 3D 3D (NYDaily News, 2013). 3D 75% (Digital Journal, 2010), 3D. TV 3D 3D. 3DTV 3DTV, 3DTV. 3DTV. 3DTV,,,. ESPN 3D BBC 3D 2016 3D (BBC News, 2013). ESPN 2010 6 3,,, X-game 3D, BBC 2011, 3D. 3DTV. TV 3D 3D TV. HD. (2011) 3D, 3DTV,, 3D / /,. 3DTV - 55 -

. 3DTV. IHS Screen Digest 2012 3DTV TV 8.5% (Tustain, 2012). 2012 1 3D 11 5,000, 3DTV (Nakashima, 2012). 3DTV. ESPN 3D TV Phil Orlins 3D TV, 3DTV (Giardina & Pennington, 2013). 3DTV 2012,. 150 3D, 3D 3D (Mr. Stink) 5% (BBC,2013). 3DTV UHDTV. 3D ESPN 3D UHDTV (Butnaru, 2013). BBC 3D UHDTV. UHDTV UHDTV 3DTV. UHDTV 3D (Nakashima 2012. 9. 29). 3D. 3D,, UHDTV. - 56 -

UHDTV HDTV 3D. CBS BBC UHDTV. BBC iplayer VOD UHDTV, CBS HD UHDTV. [ 그림 3-10] UHDTV 시장전망 (2016~2025) : IHS, 2013b IHS (IHS isuppli: IHS), UHDTV 2017 HDTV 2002. UHDTV 2016 2018. 2013 10 UHDTV 2006 (critical mass) HDTV. 2020 1 4 UHDTV 5 UHD. 2020 200 UHDTV, 2025 1,000-57 -

. 2025 TV UHDTV. 2. UHDTV 시장전망 3DTV, UHDTV. UHDTV UHDTV 2013 260, 2014 2,520, 2016 8,317. UHDTV (Futuresource Consulting: ), 4k UHDTV 2012 62,000 2 (Futuresource Consulting, 2013). UHDTV 2013 78 2017 2,200. IHS (Television market tracker report). 230 UHDTV, UHDTV 239%, 2014 550., 2014 UHDTV LCD 14%. 2015 910, 2016 1,420, 2017 2,000 2013 2017 73.4% (CAGR). NPD (NPD DisplaySearch: NPD) 2013 2016-58 -

123.5%, UHDTV 2013 98, 2014 400, 2016 1,000. < 표 3-1> 전세계 UHDTV 출하량전망 ( : 1000 ) 2013 2014 2015 2016 2017 CAGR 260 25,200 83,170 - - 9,592% 230% - - 1,688% 780 - - - 22,000 - - - - 130.5% IHS 2,300 5,500 9,100 14,200 20,800 139% 65% 56% 46% 73.4% NPD 983 3,903 7,179 10,978-297% 84% 53% - 123.5% : IHS (2013a), (2013), DisplaySearch(2013), Futuresource Consulting (2013).. IHS 4k UHDTV 2012 4,000, 4k UHDTV 15.5 62,000. NPD 2013 50 2016 720, 2013 98, 2016 1. 2013 196%, 2016 140%. UHDTV, 1 UHDTV. UHDTV. - 59 -

UHDTV,, UHDTV., UHDTV. 2012 TV UHDTV UHDTV UHDTV. UHDTV. 2013 1 Sony, LG,, Sharp UHDTV UHDTV. ITU UHDTV.,, 4k, UHDTV. 4k UHDTV,, UHDTV, 4k UHDTV 3DTV. 4k UHDTV, UHDTV. - 60 -

[ 그림 3-11] 세계 TV 및 UHDTV 시장전망 ( 매출액 ) ) 2013~2017 Quarterly Advanced Global TV Shipment and Forecast Report Displaysearch (2013.2Q), 2018~2020 ETRI : IT Issue Focus 2014 UHDTV Displaysearch(2013.2Q) ETRI(2013) UHDTV 2013 28 31,6% 2017 161, 2020 194. ETRI 2013 TV 1,003, TV UHDTV 2.8%. ETRI(2013) TV 2015 1,077 2016. TV UHDTV 2013 2.8% 2020 19.8%. - 61 -

[ 그림 3-12] 전세계 UHDTV 시장규모전망 ( : ) :In-Stat(2009.10) In-Stat (2009) UHDTV 4k 8k 2012 11 2016 171. 2017 255, 2018 304. Technavio(2013.11) 2013 184.2% 9.4 UHDTV 2016 50. Technavio(2013.11) UHDTV UHDTV. UHDTV, 3, 4 UHD UHD. - 62 -

[ 그림 3-13] 전세계 UHDTV 시장 (2012-2016) : TechNavio Analysis(2013) ETRI(2013) TV UHDTV 2013 98 3 65.4% 2020 3,329. ETRI(2013) TV 2013 2 3,115 2020 2 9,674. TV UHDTV 2013 0.4% 2020 11.2%. - 63 -

[ 그림 3-14] 세계 TV 및 UHDTV 시장전망 ( 판매대수 ) ) 2013~2017 Quarterly Advanced Global TV Shipment and Forecast Report Displaysearch (2013.2Q), 2018~2020 ETRI : IT Issue Focus 2014 UHDTV ETRI(2013) UHDTV 2013 100 79.7% 2017 3,521, 2020 6,053. 80.2% 2013 647 2020 3 9,886, 80.2% 2013 554 2020 3 4,113. - 64 -

< 표 3-2> 국내 UHDTV 시장전망 2013 2014 2015 2016 2017 2018 2019 2020 CAGR ( ) ( ) ( ) ( ) 100 1,750 2,274 3,221 3,521 4,219 5,002 6,053 79.7% 554 943 1,951 3,408 6,877 12,094 20,589 34,113 80.2% 6 25 38 56 83 121 178 279 71.2% 647 2,668 4,187 6,572 10,316 16,191 25,413 39,886 80.2% ) 2013~2017 Quarterly Advanced Global TV Shipment and Forecast Report Displaysearch (2013.2Q), 2018~2020 ETRI : IT Issue Focus 2014 UHDTV UHDTV. UHDTV. UHDTV 55 470, 200 500., 55 UHDTV Full HDTV 156%. 65 UHDTV 700, Full HD 140%. UHDTV Full HD,. - 65 -

< 표 3-3> Full HDTV 대비 UHDTV 가격차이 ( : ) HDTV( ) UHDTV( ) 55 300 100 470 200~500 156% 200~500% 65 500 200~250 700 400~700 140% 200~350% : 2013. 9. UHDTV, 3 HDTV. UHDTV 2013 39 UDHTV 80, 3 2018 30 TV HDTV. 55 UHDTV, 370 UHDTV 3 2018 38% 141 HDTV. < 표 3-4> UHDTV 가격전망 ( : ) 39 50 55 58 65 84 85 98 2013 80 110 370 310 530 2,000 4,000 6,000 2018 30 42 141 118 203 767 1,534 2,301 10 UHDTV - 66 -

LG, UHDTV UHDTV. 56 640 490, 65 890 740. LG 55 ( ) 590 490, 65 ( ) 890 740. 7,500 5,500 65 55 UHDTV 5,000 4,000. LG 8,000 6,000 65 55 UHD TV 6500 4,500. Sony UHD TV. 55 5,000 4,000, 65 7,000 5,500. 1 20%~33%..., UHDTV UHDTV., UHDTV. UHDTV. UHDTV, 2. 4 UHDTV. 39 50, 39 700, 50 1,050 20%~30%. UHDTV TV, 3D. UHDTV,,, - 67 -

UHDTV. UHDTV. Full HDTV 2018 HDTV UHDTV. UHDTV, UHDTV. 3DTV, UHDTV. UHDTV TV (, 2013). 4K/8K.. UHDTV. TV.. 2011 11%, -2,200 4. 16%, 2,900. 8%, -7,800. LG. UHDTV LG,.. UHDTV. 10 TV. UHDTV(4K) NPD DisplaySearch. 2013 4K 17, 2016-68 -

88 74%. 2013 50 2016 725 143%. [ 그림 3-15] 디지털 TV 의일본내판매대수및대형 TV 가격구성비추이 : (2013 6 17 ) 4K,,. 4K. 1 1 UHDTV TV.,,.. 4K VIERA 10 19. 4K. LG 11 4K,. LG 55 45, 65 65-69 -

... < 표 3-5> 일본가전업체별 4K 수신기출시현황 B R A V I A AQUOS UD1 ICC PURIOS REGZA Z8X X9200A/X9000 84 65 55 70 60 60 84 65 58 3,840 2,160 4K X-Reality PRO A Q U O S ICC 4K 4K-Master Engine PRO 84 : 168 65 : 75 55 : 50 70 : 85 60 : 65 262.5 84 : 168 65 : 75 58 : 50 4K. 2013 TV 2012 600. 4K 1~2%. 4K,. 2013. Z8X 3,000, 4K 3. 2013 4K 5. 20~30%. 10,000~15,000. (JEITA) 10 21 26. 14.2% 48 7,000 2011 7 26.,. 2011 7-70 -

(164 ), 30%,. 2014 4, 4K TV. BCN, 50 4K 2013 8 7.2%, 19.4%. 4K. 3. 차세대방송관련산업파급효과 UHDTV 2017 1 7,609, 2020 6 8,084 2013 2020 (8 ) 18 735. UHDTV 2017 4,391, 2020 1 6,979 2013 2020 (8 ) 4 5,072. UHDTV 2013 2020 8 11 6,755, 14,594. 2013 2017 10,661, 2013 2020 4 3,983. - 71 -

< 표 3-6> 국내 UHDTV 시장파급효과 ( :, ) 2013 2014 2015 2016 2017 2018 2019 2020 1,105 4,554 7,148 11,219 17,609 27,638 43,378 68,084 180,735 276 1,136 1,783 2,798 4,391 6,892 10,818 16,979 45,072 714 2,942 4,618 7,247 11,375 17,854 28,023 43,983 116,756 : ETRI (2013.7) UHD 4K UHD 2018, 8K UHD 2023.,,. UHDTV,,,,,,,.,,,,. - 72 -

< 표 3-7> UHDTV 응용분야, : KCA(2012) 4K/8K. 4K/8K X (mammography),,. CAD,,.,,,,,. - 73 -

[ 그림 3-16] 4K/8K 기술의관련산업파급효과 : (2013). 2013 p.140. 4K/8K. 2011 2012 5 8,300. 5,000, 2 5,000, (CAD, CG) 2, 8,300. - 74 -

< 표 3-8> 4K/8K 관련분야와시장규모 (2011, 2012 ) (CAD, CG) ( ) 5,000 2 5,000 2 8,300 (2020 ) (, ) (, ), 2,000 4,300 1,500 80 : (2013). 2020. 7,880., 2,000, 4,300, 1,500, 80.,,.. - 75 -

[ 그림 3-17] 디지털기기의고정세화진전상황 : (2013). 2013 p.140. - 76 -

4 (UHDTV) 1 UHD UHDTV. UHDTV,,,. UHDTV, UHDTV. [ 그림 4-1] UHD 방송도입과정및도입이후이슈 - 77 -

1. UDHTV 도입과정에서의이슈. UHDTV UHDTV UDHTV,,, SD/HD 3D/UHD Post HD. Post-HDTV 3DTV UHDTV UHDTV., TV UHD, TV UHD, UHDTV UHDTV TV. UHDTV, UHDTV., UHDTV. UHDTV 4K UHDTV, TV 80, TV, HD., UHDTV,, UHD,,, UHD - 78 -

UHDTV. HDTV UHDTV TV HDTV 4. 3DTV UHD TV TV, UHD. UHDTV.. UHDTV (UHDTV) ( ), ( ). (40~70Mbps), UHDTV. TV UHDTV, UHDTV UHDTV., UHDTV. UHDTV, UHD. UHDTV (Digital Divide), ( ) ( ) - 79 -

.,,. UHDTV.. UHDTV UHDTV UHDTV. ATSC 1 19.3Mbps, 4k UHD, HEVC(High Efficiency Video Coding) 36Mbps. UHDTV 2 6). MPEG2 H.264/MPEG-4 AVC HEVC. MPEG2 H.264 2, 50%, H.264 HEVC 45%. 2013 SMPTE HEVC UHDTV 11Mbps ~ 18Mbps. 7) 6MHz ATSC UHDTV. DVB-T2 DVB-T 6) ATSC2 DVB-T2, ATSC2 2015, DVB-T2. 7) Percheron, S. & Vieron, J.(2013). HEVC, the key to delivering an enhanced television viewing experience Beyond HD. SMPTE 2013 annual technical conference. p. 8. - 80 -

UHDTV HDTV. HD UHD UHDTV.. 700MHz. UHDTV, 700MHz., 700MHz. UHDTV UHDTV, 700MHz. 700MHz. 3,, 700MHz. 700MHz,,, 700MHz.. UHDTV 6, TV UHD UHD TV 2017 6,400. - 81 -

(40~70Mbps), UHDTV. TV UHDTV, UHDTV UHDTV. UHD, ( ). UHD UHD. UHD UHD UHD TV UHD. UHD. ( ) ( ) UHD.. UHDTV (UHD) 4K 8K. 4K, 8K, 4K. 2014, 4K (UHD), 8K., 4K 8K. 8K (2014 4K, 2016 8K 2020. - 82 -

2. UDHTV 도입이후이슈. UHDTV UHD, 3DTV UHD. UHD UHD, UHDTV TV,., UHD. UHDTV UHD. UHD 8), UHD.,, UHD ( ), 700MHZ, UHD. TV 2016 800. 9) UHD 8) SBS UHD : 4K UHD 1, 2, 4K 3, 4K 4, 2, 32 9) LG KBS 12 UHD, UHD TV - 83 -

. UHD. 2012 TV HD ( ) UHDTV. HD UHD 10. UHDTV UHD UHDTV., UHD 2015 ~2018,, UHD,. UHD,, UHDTV. TV UHDTV TV.. UHDTV UHDTV 10),. UHDTV. 10) 60% ~70% UHD, 3~5% - 84 -

UHDTV. UHDTV. UHDTV HDTV, UHDTV HDTV.. UHDTV, UHD. UHD. UHD, UHD, UHD UHD,,, UHD,. 2 UHD 1. 방송의가치와 UHDTV UHDTV.,.,., (2011), - 85 -

,,,,,,,,,,,. (2011),,,,,,,,,,,,,,, (2007),,,,,,,,,. (2006),,,,,,,,,,.,.,, ( ),,,,,,,, 9. - 86 -

[ 그림 4-2] 방송의최우선가치와하위개념도..,. (2011), 1980,,,. 1980 2011,,,,. 2012,,,. - 87 -

< 표 4-9> 한국방송정책의가치와이념변화 1980~1987 1988~2011 2012 ( ) / / ( ),, / ( ) : :,,, :,, : (2011), (2009), 2,,.,,,,,. - 88 -

< 표 4-10> 동태적모델적용에따른공익가치의변화양상 ( ) : (2009),,.,.,.,,,. ( ),...,,,., - 89 -

.,. 2010.,, 2010., /.,,,.., ( 2000 ),., (, 2006).,..,.. 2. 방송의가치와차세대방송정책방향., - 90 -

, 2000.,,. post. (non-exclusive) (non-rival).,,..,. 2 ( ) 76 ( ).,.,,.,, - 91 -

,.,..,.,,,. UHDTV,. UHDTV,. UHDTV,.,. UHDTV, UHDTV, 3~4 HDTV. SNL Kagan(2013), UHDTV 2012 $25,000 2015 $6,469, 2023 $2,000. - 92 -

< 표 4-11> UHDTV(4K) 가격전망 ( : ) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 25,000 19,865 9,884 6,469 5,003 3,968 3,344 2,984 2,662 2,396 2,137 1,924 : SNL Kagan(2003)1,924 ARPU. UHDTV,.,. PP UHD. MPP PP, UHD., PP,. MPP PP,, PP. PP UHD., UDHTV. UHDTV,.,. - 93 -

,,.,..,..,....,,..,..,.,,... - 94 -

. [ 그림 4-3] 차세대방송정책비전과목표 UHDTV., UHDTV. UHDTV,.,..,., UHDTV. UHDTV,. - 95 -

UHDTV UHDTV UHDTV,,.,.. UHD. UHD,. UHD. 3. 차세대방송정책목표실현을위한지상파 UHDTV 의역할 UHDTV. 3DTV,. UHDTV. UHD, MPP. UHD UHD. UHD, UHD. - 96 -

< 표 4-12> 지상파및 PP 제작비추이비교 ( : ) 2008 2009 2010 2011 2008 2009 2010 2011 5,047 4,435 5,998 5,960 2,456 2,069 3,607 3,914 192 106 173 123 46 47 47 29 5,239 4,541 6,171 6,083 2,502 2,116 3,654 3,943 : UHD. UHD UHDTV., UHD UHD. UHD, UHD, UHD. UHD, UHD - -..., UHD, UHD. UHD UHD. UHD UHD. - 97 -

UHD UHD. UHD. UHD. UHD UHD. UHD. UHD.. UHD, UHD. UHD (Digital Divide). ( ) ( ).. UHD UHD.. C-P-N-T. - 98 -

,. UHD. UHD C-P-N-T. UHD.,. [ 그림 4-4] UHD 생태계 UHD. UHD,. UHD,, UHD.,. UHDTV UHD., UHD,,, 4. - 99 -

[ 그림 4-5] 지상파 UHD 도입로드맵 ) 3 : UHD (2013) 2014, 700MHz,. UHD. (2015 ~2019 ) 80%.,,, UHD 40%, 2016, 2018-100 -

UHDTV. (2020 ~2024 ) UHDTV. DTV 95%. 90% 2020 2022 UHDTV. (2025 ) UHDTV, DTV 8K UHDTV. 100%. UHDTV 700MHz, UHDTV. UHDTV, UHDTV. - 101 -

[ 그림 4-6] 지상파 UHD 도입로드맵 ( 안 ), 2015. 700MHz. 700MHz,. UHDTV 1~2. UHD. 700MHz, UHDTV. 700MHz, UHD. UHD, UHD, UHDTV. UHD. UHD - 102 -

. UHD UHD.. UHD, UHD. UHD, UHD. 8K UHD.,.,. Post UHD. 3 UHD 1. 콘텐츠제작활성화방안. UHDTV. UHD, UHD. UHD KBS,,, MBC, 2013 1 CES 2013 KBS LG - 103 -

KBS White, Red, Green Blue( )., UHD. HBO 5~10. Leichtman Research group 2013 1, HDTV 75%, HDTV. UHDTV,. 11) UHD, MPP. UHD UHD. UHD, 3DTV. 3DTV. 3D. UHD. UHDTV. UHD TV, UHD. UHDTV,,, UHDTV 11) CES 2013 TV UHDTV Full HD UHD (upscaling). - 104 -

. - - UHDTV UHD., UHD - -. UHDTV... UHD Full HD 4 8,.,. UHD 1 1 67, 2025 7. 12) 12) (2013) - 105 -

< 표 4-13> 지상파방송사인프라구축계획 ( : ) KBS MBC SBS EBS ( ) 3,609 2,745 2,450 638 9,442 1,030 310 285-1,625 4,639 3,055 2,735 638 11,067 1) KBS, MBC, SBS 2) KBS 3 (KBS1,2/EBS) : (2013), 700 [ 그림 4-7] 지상파방송사콘텐츠투자계획 ) 4 : UHD *, 2025 UHD 90% : (2013), 700 UHD,.. - 106 -

UHD UHD UHD. UHDTV UHD.,., UHD PP. UHD UHD. 12 ( ) 14 ( ), 26. < 표 4-14> 방송통신발전기본법 1 ( ),. 12 ( ).,. 14 ( ) ( ) < 2013.3.23> 26 ( ) < 2013.3.23> 4. 5. 6. - 107 -

UHD. UHD.., UHD,. UHD. UHD. UHD, T-commerce. (Third party), UHD,. UHD., UHD,,. UHDTV., UHD.,,.,, - 108 -

. 40% UHD, UHD. UHD,. 2. 서비스접근권확대방안. UHD UHD ' '.., UHD. UHD. UHD. UHD, UHDTV. UHDTV,.,,,,. UHD.,. UHD - 109 -

. UHD (Digital Divide)... UHDTV.. UHD UHDTV, UHD.. UHD.,, UHD.. UHD., UHD. - 110 -

, UHD.., UHD, UHD TV UHDTV.. SFN,..,. UHD., UHD. UHDTV. UHD, TV. UHD, UHDTV,.. 2,., 2.,,,. - 111 -

UHD, UHD TV UHDTV.. SFN,..,, UHD. 3. 주파수제도개선방안..,.., UHD. UHD,. UHD. UHD. UHD UHDTV - 112 -

., 700MHz, 14 UHD 15. UHDTV. 700MHz. 700MHz UHD,. UHD. UHD., ( ).,, (Single Frequency Network, SFN). 700MHz OFDM SFN,.,., UHD.., 1 700MHz 66MHz(11 ), 2 700MHz 54MHz. 1, KBS1 / MBC( ) / SBS( ) 3 KBS2 / EBS 1 ( ) 11. KBS2TV, EBS, DTV - 113 -

KBS2TV. 2. 700 9 DTV 2~3 UHDTV SFN., 600MHz, 700MHz 54MHz UHD. [ 그림 4-8] UHD 를위한주파수활용계획 _ 지상파방송사 : (2013) UHDTV. UHDTV HDTV, HD UHD UHD. - 114 -

700MHz. 700MHz,. UHD 700, UHD.. UHD.,.,,.,..,, (,2007).,.,. - 115 -

(2013). UHDTV. 17 4, (2013). UHDTV : UHD. 2013 (2013. 10. 23). "UHD TV ", Biz, Retrieved from http://lg.chosunpedia.com/index.php?no=625423&now_tab= (2013.11) UHDTV. TV,, (2007)., 0709101.. (2011). 3D 11- - -05. (2013. 4). UHDTV,, Vol. 61. (2013). UHDTV. PM Issue Report 2013. 1 6. (2011.8) UHDTV. 26 4. (2009.5). - 116 -

BBC(2013. 7. 5). BBC 3D programming 'on hold' indefinitely, BBC News, Retrieved from http://www.bbc.co.uk/news/entertainment-arts-23195479 Blackberry (2013. 7.22). Expanding the Economic and Innovation Opportunities of Spectrum Through Incentive Auctions, GN Docket No. 12-268, FCC, Retrieved from http://apps.fcc.gov/ecfs/document/view?id=7520932654 Butnaru, D. (2013. 6. 14). ESPN 3D Will End By 2013, Ultra HD On The Cards, your3dcenter, Retrieved from http://www.your3dcenter.com/espn-3d-will-end-by-2013-ultra-hd-on-the-cards/ Campbell, F. (2013). Maximizing the success of the incentive auction, Broadcasters Coalition and Consumer Electronics Association, Retrieved from http://apps.fcc.gov/ecfs/document/view?id=7520955388 CEA (2013). CEA Releases Report on Ultra HD, Retrieved from http://www.ce.org/news/news-releases/press-releases/2013-press-releases/cea- Releases-Report-on-Ultra-HD.aspx Clover, J. (2013. 2. 22). Abertis stages DTT transmission of UHDTV, Broadband TV news,retrieved fromhttp://www.broadbandtvnews.com/2013/02/22/ abertis-stages-first-dtt-transmission-of-uhdtv/ CSA(2013). Contribution du Conseil supérieur de l audiovisuel sur l'adaptation de la régulation audiovisuelle, Conseil supérieur de l audiovisuel, Retreived from http://www.droit-medias-culture.com/img/pdf/contribution_csa_adaptation_regul ation.pdf Dachman, J. (2012. 6. 29). X Games Live: ESPN Emerging Technology Looks to Future with 4k, Visual Effects, Sports Video Group, Retrieved from http://sportsvideo.org/main/blog/2012/06/x-games-live-espn-emerging-technology-l - 117 -

ooks-to-future-with-4k-visual-effects/#sthash.jlorvkv4.dpuf Digital TV Europe (2013. 8.27). Sky Deutschland to test Ultra HD via satellite, Digital TVEurope.net, Retreived from http://www.digitaltveurope.net/92212/sky-deutschland-to-test-ultra-hd-via-satellite/ DisplaySearch (2013). Ultra High Definition TV Market:View From the Supply Chain Viéron, J., & Parmentier, M. (2013). UHDTV Capture: Early Experiences. SMPTE Motion Imaging Journal, 122(4), 43-51. Digital Journal(2010. 1. 4). 'Avatar' surpasses $1 billion in worldwide revenue. Retrieved from http://digitaljournal.com/article/284987 FCC (2013a). File No. BPEXDT-20130116AFF, Retreived from http://licensing.fcc.gov/ cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=43160 Flynn, B. (2013. 6. 27). Secret Decision to auction France s 700MHz band to Telcos in November 2015, La Tribune, Retrieved from http://barryflynn.com/secret-decision-to-auction-frances-700mhz-band-to-telcos-in-novemb er-2015-la-tribune Forrester, C. (2013). ESPN: No plans for Ultra-HD, Advanced Television, Retrieved from http://advanced-television.com/2013/08/21/espn-no-plans-for-ultra-hd/ Futuresource consulting (2013). TV Market Returns to Growth in 2013, 4K Breaking Through from 2015: New Research from Futuresource Consulting, Futuresource Consulting Report, Vol. 44. Retrieved from http://www.ceatec.com/report_analysis/en/ra_130729.html#tabaug3 Giardina, C. & Pennington, A. (2013. 6. 13). The Future of 3D TV and Why ESPN Dropped Its Pioneering Channel (Analysis), The Hollywood Reporter, Retrieved from http://www.hollywoodreporter.com/behind-screen/future-3d-tv-why-espn-568445 Giardina, C. (2013. 8. 1.)Sony Shooting ESPN s X-Games in 4k, The Hollywood - 118 -

Reporter, Retrieved from http://www.hollywoodreporter.com/behind-screen/sony-shooting-espn-s-x-598148 Grotticelli, M. (2013. 8. 23). After 3DTV burnout, ESPN cautious on Ultra HD, The Broadcasting Engineering. Retrieved from http://broadcastengineering.com/stereo-3d/after-3dtv-burnout-espn-cautious-ultra-hd Hachman, M. (2012. 3. 16). DirecTV Preps for Ultra HDTV Signals, PC Magazine, Retrieved from http://www.pcmag.com/article2/0,2817,2401711,00.asp Hunter, P. (2012. 6. 4). French building new ultra HD encoding system, Broadcasting Engineering, Retrieved from http://broadcastengineering.com/news/french-ultra-hd-encoding IHS(2013a. 7. 24.). IHS Boosts Long-Term UHD LCD TV Forecast Predicts 4.6 Million Units Shipped in US in 2018, IHS isupply Press Release, Retrieved from/http://www.hdtvmagazine.com/columns/2013/10/hdtv-expert-uhdtv-small-oled s-and-market-forecasting.php IHS(2013b. 10. 21)IHS Report Finds UHD TV Ready Within 5 Years, Mass Market in 10 Years, Retrieved from http://hiddenwires.co.uk/resourcesnews2013/news20131021-04.html In-Stat(2009.10), The Market Opportunity for Ultra-High Definition Video Eggerton, J. (2013, 2. 19). Exclusive: FCC OKs Test of TV Transmission Standard, Broadcasting and Cable, Retrieved from/ http://www.broadcastingcable.com/news/ washington/exclusive-fcc-oks-test-tv-transmission-standard/61119 Krieger, J. (2013. 9. 20). Sky Deutschland plans UltraHD channel, Rapid TV News, Retrieved from/http://www.rapidtvnews.com/index.php/2013092029851/ sky-deutschland-plans-ultrahd-channel.html#ixzz2ljq1zhgd NAB(2013a. 6.20). Re: Expanding the Economic and Innovation Opportunities of Spectrum Through Incentive Auctions, GN Docket No. 12-268, Retreived from - 119 -

http://apps.fcc.gov/ecfs/document/view?id=7520923740 Lane, A. (2012. 5. 24). Ultra HD from Sky in two to three years says satellite boss, rocombu, Retrieved fromhttp://recombu.com/digital/news/ ultra-hd-from-sky-in-two-to-three-years-says-satellite-boss_m10515.html NAB(2013b). Re: In the Matter of Expanding the Economic and Innovation Opportunities of Spectrum Through Incentive Auctions, GN Docket No. 12-268, and In the Matter of Innovation in the Broadcast Television Bands: Allocations, Channel Sharing and Improvements to VHF, ET Docket No. 10-235, Notice of Ex Parte Communication, FCC, Retrieved from http://apps.fcc.gov/ecfs/document/view?id=7520958582 Nakashima, R. (2013. 9. 29). Who's watching? 3D TV no hit with viewer, USA Today, Retrieved from/ http://www.usatoday.com/story/tech/2012/09/29/ 3d-tv-viewership-rate/1602741/ Nielsen (2009). More Than Half The Homes In U.S. have Three or more TVs, Retrieved from/http://www.nielsen.com/us/en/newswire/2009/more-than-half-the-homes-in-us-hav e-three-or-more-tvs.html NYDaily News(2013. 6. 13). ESPN to shut down 3D channel due to low ratings. Retrieved from http://www.nydailynews.com/entertainment/tv-movies/espn-shuts-3d-channel -due-ratings-article-1.1371690 McAdams, D. (2013. 3. 28). Sinclair Transmits OFDM in Baltimore, TV Technology, Retrieved from http://www.tvtechnology.com/article/sinclair-transmits-ofdm-in-baltimore-/218641 Ofcom (2009). Beyond HDTV: Implications for Digital Delivery, Ofcom, Retrieved from/http://stakeholders.ofcom.org.uk/market-data-research/other/technology-resear ch/research/emerging-tech/beyondhdtv/ - 120 -

Ofcom (2012). Ofcom UHF Strategy Research Summary Report Ovum (2013. 7). Consumer Trend Research: Quality, Connection, and Context in TV Viewing, Retrieved from http://apps.avid.com/ovum-report2/assets/ovum-consumer-research-report.pdf Tustain, J. (2012. 8. 21).Why Glasses-Free 3D TV is Closer Than You Think, The Huffington Post, Retrieved from http://www.huffingtonpost.co.uk/jonathan-tustain/3d-tv-glasses_b_1817960.html Zehman (2013). Apple not a fan of FCC's 700MHz interoperability plan, Fierce Wireless, Retrieved from http://www.apple.com/hotnews/apple-answers-fcc-questions/ Qualcommn (2013. 6. 28). Reply comments of Qualcomm incorporated on Public Notice to supplement the record on the 600MHz band plan, FCC. Retrieved from http://apps.fcc.gov/ecfs/document/view?id=7520926650-121 -

2013 11 30 2013 11 30 47 Homepage: www.msip.go.kr, www.kcc.go.kr