Similar documents
최종보고서.PDF

,......

12주간의 복합 파워트레이닝


정보화정책 제14권 제2호 Ⅰ. 서론 급변하는 정보기술 환경 속에서 공공기관과 기업 들은 경쟁력을 확보하기 위해 정보시스템 구축사업 을 활발히 전개하고 있다. 정보시스템 구축사업의 성 패는 기관과 기업, 나아가 고객에게 중대한 영향을 미칠 수 있으므로, 이에 대한 통제

ʻ ʼ




102

Journal of Educational Innovation Research 2019, Vol. 29, No. 1, pp DOI: - K * The Analysis

에너지경제연구 Korean Energy Economic Review Volume 9, Number 2, September 2010 : pp. 19~41 석유제품브랜드의자산가치측정 : 휘발유를 중심으로 19

, (, 2000) (public management),,, ( ), (Parasuraman, 1988), Lacobucci(1996) (consumer evaluation),,, ( ) ( E x p e c t a t i o n ) (, 2001) Parasurama

The structural relationship among professional baseball team s corporate social responsibility, team image and equity of professional baseball team s

., (, 2000;, 1993;,,, 1994), () 65, 4 51, (,, ). 33, 4 30, 23 3 (, ) () () 25, (),,,, (,,, 2015b). 1 5,

퍼스널 토이의 조형적 특성에 관한 고찰

The effect of the temporal and spatial distance and the types of advertising messages on sport consumers attitude toward an advertising and purchase i

상담학연구 * Shelton(1990) Eden(2001).. D 480,, 425..,... * (Corresponding Author): / / ( ) 1370 Tel: /

Journal of Educational Innovation Research 2018, Vol. 28, No. 3, pp DOI: * Strenghening the Cap


<31342DB1A4B0EDC7D0BFACB1B82DB0ADBCF6BDC42DB9DAB9FCBCF82E687770>

The influence of perceived service quality on satisfaction and behavioral intention: Empirical evidence from migrants of German sport clubs Doo-Sik Mi


DBPIA-NURIMEDIA

Job Satisfaction and Service Quality between Non-regular and Regular workers in Commercial Sports Facilities: Based on Qualitative Method Bokyeon Kim

Journal of Educational Innovation Research 2019, Vol. 29, No. 2, pp DOI: 3 * Effects of 9th

<30315FC0CCB5BFC1D65FC7D1B1B9BCBAB8C5B8C52E687770>

,,,.,,,, (, 2013).,.,, (,, 2011). (, 2007;, 2008), (, 2005;,, 2007).,, (,, 2010;, 2010), (2012),,,.. (, 2011:,, 2012). (2007) 26%., (,,, 2011;, 2006;

untitled

DBPIA-NURIMEDIA

<C7D1B1B9B1A4B0EDC8ABBAB8C7D0BAB85F31302D31C8A35F32C2F75F E687770>



특수교육논총 * ,,,,..,..,, 76.7%.,,,.,,.. * 1. **

2

DBPIA-NURIMEDIA

DBPIA-NURIMEDIA

288 經, 35 卷 4 그러나 정작 CRM은 사용되는 상황이나 CRM을 보는 관점에 따라 그 의미가 분분 한 것이 실상이다. 예를 들면, 영업을 담당하는 사람들은 CRM을 하나의 영업전략으 로 정의하고 있는 반면, 캠페인 관리를 하는 사람은 CRM을 좀더 개인화되고

DBPIA-NURIMEDIA

<C3D6C1BEBFCFBCBA2DBDC4C7B0C0AFC5EBC7D0C8B8C1F D31C8A3292E687770>

<303120B1E8C1D8BCF62E687770>

380 Hyun Seok Choi Yunji Kwon Jeongcheol Ha 기존 선행연구에서는 이론연구 (Ki, 2010; Lee, 2012), 단순통계분석 (Lee, 2008), 회귀분석 (Kim, 2012)과 요인분석 (Chung, 2012), 경로분석 (Ku,

- * (32 ), ,,,, * 2013 ( ) (KRF-2013S1A3A ). :,, 3 53 Tel : ,

202 김 수 현 원 영 신 있으므로, 이러한 선수들의 긍정적인 태도를 높여 구 단의 성과를 향상시킬 수 있는 조직적 차원의 연구가 요구된다 하겠다. 따라서 선수들을 대상으로 한 프로 구단의 조직성과 제고에 관한 학문적 작업은 중요한 연구과제인 것이다. 최근 조직 커뮤


untitled

44-6대지.08김정희-5

untitled

DBPIA-NURIMEDIA


27 2, 17-31, , * ** ***,. K 1 2 2,.,,,.,.,.,,.,. :,,, : 2009/08/19 : 2009/09/09 : 2009/09/30 * 2007 ** *** ( :

No Title

,......

Journal of Educational Innovation Research 2018, Vol. 28, No. 3, pp DOI: The Effect of Caree

DBPIA-NURIMEDIA

지난 2009년 11월 애플의 아이폰 출시로 대중화에 접어든 국내 스마트폰의 역사는 4년 만에 ‘1인 1스마트폰 시대’를 눈앞에 두면서 모바일 최강국의 꿈을 실현해 가고 있다

Reexamination on the recommended price of National Fitness Award using contingent valuation method Jae-yoon Lee, Hyungil Kwon*, & Ju-hae Baeck Chung-A

레이아웃 1

<BFA9BAD02DB0A1BBF3B1A4B0ED28C0CCBCF6B9FC2920B3BBC1F62E706466>

Journal of Educational Innovation Research 2018, Vol. 28, No. 2, pp DOI: IPA * Analysis of Perc


가족스트레스와 가정생활만족도 간의 관계에서 자아분화의 매개효과

<30392EB9DAB0A1B6F72CC1A4B3B2BFEE2E687770>


<303420B9E8C1A4BCB7BFF8B5B5BFACC1B6B1A4B9CE2E687770>

. 45 1,258 ( 601, 657; 1,111, 147). Cronbach α=.67.95, 95.1%, Kappa.95.,,,,,,.,...,.,,,,.,,,,,.. :,, ( )

<352E20BAAFBCF6BCB1C5C320B1E2B9FDC0BB20C0CCBFEBC7D120C7D1B1B920C7C1B7CEBEDFB1B8C0C720B5E6C1A1B0FA20BDC7C1A120BCB3B8ED D2DB1E8C7F5C1D62E687770>

에너지경제연구제 16 권제 1 호 Korean Energy Economic Review Volume 16, Number 1, March 2017 : pp. 35~55 학술 전력시장가격에대한역사적요인분해 * 35

제 출 문 보건복지부장관 귀하 귀 부에서 한국보건산업진흥원에 의뢰하신 한방의료기관 경영실태조사 및 경영 효율화 방안 연구 를 완료하고 그 결과로 본 보고서를 제출합니다. 2003년 10월 24일 한국보건산업진흥원 기획관리본부장 박 무 삼( 代 ) 주관연구기관명 : 한국

<3037C1A4BCB1BFED5FB1E8BCBABCF65FBBE72E687770>


부문별 에너지원 수요의 변동특성 및 공통변동에 미치는 거시적 요인들의 영향력 분석

<C1F6BDC4B0E6BFB5BFACB1B83136B1C734C8A33132BFF92E706466>


스포츠과학 143호 내지.indd

차 례... 박영목 **.,... * **.,., ,,,.,,


WHO 의새로운국제장애분류 (ICF) 에대한이해와기능적장애개념의필요성 ( 황수경 ) ꌙ 127 노동정책연구 제 4 권제 2 호 pp.127~148 c 한국노동연구원 WHO 의새로운국제장애분류 (ICF) 에대한이해와기능적장애개념의필요성황수경 *, (disabi


. (2013) % % 2. 1% (,, 2014).. (,,, 2007). 41.3% (, 2013). (,,,,,, 2010)... (2010),,, 4.,.. (2012), (2010),., (,, 2009).... (, 2012).

A study on the sports educational zeal through the qualitative network analysis: Focusing on mothers of student athletes Byung-Goo Lee & Han-Joo Lee*

Journal of Educational Innovation Research 2016, Vol. 26, No. 2, pp DOI: * The Mediating Eff

상담학연구. 9., , 21..,,,,,,... (Corresponding Author): / / 154 Tel: /

歯5-2-13(전미희외).PDF

282 춘계광고학술세미나 차별화는 중요하다(Kapferer, 1992; Doyle, 1990). 카페베네의 브랜드 포지셔닝은 유럽풍 멀티디저트 카페 로 이 포지셔닝에 중요한 차별화 요소들이 담겨있다. 카페베네는 당시 커피전문점들과 달리 유럽 이라는 요소를 강조하였 다.

1.장인석-ITIL 소개.ppt

DW 개요.PDF

공휴일 전력 수요에 관한 산업별 분석

68 and Wedel, 1991), (Hansen and Deutscher, ; Theodoridis and Chatzipanagiotou, 2009), (Hansen and Deutscher, ; Kasulis and Lusch, 1

Journal of Educational Innovation Research 2016, Vol. 26, No. 3, pp DOI: * The Grounds and Cons

DBPIA-NURIMEDIA

<352EC7E3C5C2BFB55FB1B3C5EBB5A5C0CCC5CD5FC0DABFACB0FAC7D0B4EBC7D02E687770>

원고스타일 정의

<C3D6C1BE2DBDC4C7B0C0AFC5EBC7D0C8B8C1F D32C8A3292E687770>

Analysis of objective and error source of ski technical championship Jin Su Seok 1, Seoung ki Kang 1 *, Jae Hyung Lee 1, & Won Il Son 2 1 yong in Univ


에너지경제연구 제13권 제1호

¨ë Áö¸®ÇÐȸÁö-¼Û°æ¾ðOK

Journal of Educational Innovation Research 2017, Vol. 27, No. 2, pp DOI: ICT * Exploring the Re


Transcription:

α

α

φ φ

φ

φ

AMA. (1960). Marketing Definitions: A glossary of. marketing terms. Chicago: AMA. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice : A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. Bagozzi, R. P., & Youjae, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. Brady, M. K., & Cronin Jr, J. J. (2001). Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, 65(2), 34-49.

Carman, J. M. (1990). Consumer perception of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66(1), 33-55. Chen, C., & Ting, S. (2002). A study using the grey system theory to evaluate the importance of various service quality factors. The International Journal of Quality & Reliability Management, 19(6/7), 838-861. Chiu, H. C., & Lin, N. P. (2004). A service quality measurement derived from the theory of needs. The Service Industries Journal, 24(1), 187-204. Churchill, G. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73. Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56, 55-68. Cattell, R. B., & Dickman, K. (1962). A dynamic model of physical influences demonstrating the necessity of oblique simple structure. Psychological Bulletin, 59, 389-400. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. Hansen, H., & Gauthier, R. (1992). Marketing objectives of professional and university sport organizations. Journal of Sport Management, 6(1), 27-37. Homburg, C., Koschate, N., & Hoyer, W. D. (2006). The role of cognition and affect in the formation of customer satisfaction: a dynamic perspective. Journal of Marketing, 70(3), 21-31. Hu, L., & Bentler, P. M. (1999). Cutoff criteria for indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6, 1-55. Hunt, H. K. (1977). CS/D overview and future research direction in Hunt, H.K. (Eds), Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, Marketing Science Institute, Cambridge, MA, 92-119. James, J. D. (1997). Becoming a Sports Fan: Understanding Cognitive Development and socialization in the development of fan loyalty. Unpublished Doctoral Dissertation, The Ohio State University. Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing, 24, 59-62. Marcum, J. P., & Greenstein, T. N. (1985). Factors affecting attendance of major League Baseball: II. A within-season analysis. Sociology of Sport Journal, 2, 314-322. McDonald, M., Sutton, W., & Milne, G. (1995). TEAMQUAL: Measuring service quality in professional team sports. Sport Marketing Quarterly, 4(2), 9-15. Morrit, R. (1999). Perceived price effect on service repurchase intention: Toward a disconfirmation model of price, quality, satisfaction, value, and brand name. Unpublished doctoral dissertation, Nova Southeastern University. Paeasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40. Rosen, L. D., & Karwan, K. R. (1994). Prioritizing the dimensions of service quality: An empirical investigation and strategic assessment. International Journal of Service Industry Management, 5(4), 39-52. Sanghera, J., Chernatony, L de., & Brown, A. (2002). Testing gronroos' model in the financial service sector. The Service Industries Journal, 22(3), 1-14. Theodorakis, N., Kambitsis, C., Laios, A., & Koustelios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sports. Managing Service Quality, 11(6), 431-438. Thurstone, L. L. (1947). Multiple-factor Analysis: A Development and Expansion of The Vectors of the Mind. Chicago, IL : University of Chicago Press. Wakefield, K. L., & Sloan, H. J. (1995). The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance. Journal of Sport Management, 9, 153-172.

A Study on Development of Service Quality Scale in Korea Professional Sports Team Ki-Tae Yim Kangnam University Key Words: