1996 : 1,500, : 1 2004 : 2,500, : 1.8 1996 280 ( 2,900), 235 2,764 ( 2.9). 1996 : 35,000 ( 4,900), Business Week 465 CEO (stock option ) : 578 ( 81). 2004 : 50,000, CEO : 700
B B A A A A B B Source : M. E. Porter, What is Strategy, Harvard Business Review, Nov.-Dec., 19
,,, One-set, LG, One-set GE(), Carrier(), Whirlpool(), Magic Chef()
Intel Intel Andrew Grove,, 40%, 30%, 30% Fairchild, Texas Instruments Intel 250.7 1 69.5 (ROS) 27.7% 1467.3 5.9 1986 49
... 7:1... 10:1... 165:1
-1
1980-90 (IT) Downsizing CAD, CAM, LAN H/W tech. JIT, SQC, Work Cell S/W tech. Internet BPR, Org l Learning 79-95 4,300 (involuntary retirement) 1997 3.9%, 4.7% (85 7.0%)
-2 1990 1980 1990 1990 1980
-2 1990 1980 1990 1990 1980
1. 2. ( )
? +! ()!
?,?
() () (),.!
?
?,?,?,?,?,?
?,,,,...,,,...,,,...,,......,,,
? (Plan) (See) (Do) (Objective)
(Plan) SK (See) LG (Do) (Objective)
1979-1996 (Plan) (See) (Do) (Objective) 1997-2014? 1961-1978
2002 - --.? ".,....,.,.."
2002 CEO -CEO? ". CEO. '2 '..... ''.........,..,,. "
? (Design) (Management) (Engineering) (Objective)
(Management Innovation) : : (,, ) (PLAN), (DO), (SEE),,
Benchmarking(BM) Business Process Reengineering(BPR) Competitive Strategy(CS)* Corporate Identity(CI)* Downsizing(DS) Just-In-Time Manufacturing(JIT) New Personnel System(NP: ) Organizational Learning(OL) Restructuring(RS)* Strategy Evaluation System (SES: )* Statistical (Quality Control SQC) Strategic Planning(SP)* Time-Based Competition(TBC) Total Quality Control(TQC) Total Quality Management(TQM) Vision Making(VM)* Zero-Base Budgeting(ZB)* *,
process
Vision Vision Making Making Corporate Corporate Identity Identity SP DS TQM1 SES Organizationaational Organiz- Learning Learning ZB CS NP BPR2 JIT BPR TBC TQC SQC Restructuring Restructuring Benchmarking Benchmarking BPR 1: Cost Improvement BPR, BPR 2: Competitive BPR, BPR 3: Break-Point BPR, CS: Competitive Strategy, DS:Downsizing, JIT: Just-In-Time Manufacturing, NP: New Personnel System, SES: Strategy Dvaluation System, SP: Strategic Planning, SQC: Statistical Quality Control, TBC:Time-Based Competition, TQC: Total Quality Control, TQM : Total Quality Management, ZB:Zero Based Budgeting RF :Refactory
1. 2. 3. 4. (Combination) 5. (Sequence) 6. (Timing) 7. 8.
?, (Manual)., 1.
(Subject) Mechanism) Environment) Resource)
Halo and Horns System Errors Similar to me Contrast
(1997 ) : : : High Value : (:7788) : ( 1) : : : My Best : TRANS 2000 (Total Reform in Attitude Norm & Service) : B P R : LG/////// / Restructuring : : (, ) : /(),,() LG:,, () C I : LG / SK Benchmarking : L G :,, : :, :, :, : :
: 1997 (, BPR ) NATO(No Action, Talk Only) 97,,
(1997 ) 1. --- 2. --- 3. ---, 4. --- 5. ---, globalization 6. --- 7. --- / () 8. --- ( ) M&A (Major Swap---Big Deal), (Spin-off)
: 1997,, 97,,,
,
- 1) 2) 3) ( ).() 4) 1 5) 6) 7) 8) 9) 10) 2 ( ) 11)
... * * * * * * * * *.....
-1......
-2. (, ). () /.
(, ) () / (SES)
1 2 3 4, (MIS)
1 () 2 () 3 () (Head -quarter) (Strategy Center) (Strategic Business Unit)
90 4 (1) G E GE, 150 (80),, 3, 11 Best Practice : 4 OTR(Order to Remittance): QMI(Quick Market Intelligence): Six Sigma : 100 3-4,, N O KI NOKIA A NOKIA, ( ),,,, 40 Concurrent Engineering,
90 4 (2) 60,,, 4 90-94 31 25 (Operation Centurion), (Platform group):,