01-12 200 1. 12 : : CEO : KOREAN BROADCASTING INSTITUTE
. 1. 4 1. 4 1) 4 2) 8 3) 11 2. 13 1) 13 2) 21 3) 38 3. 48 1) 48 2) 68 3) 73 4. 78 1) 78 2) 93 3) TV 103. 107 1. 107 1) 108
2) 112 3) 117 2. 120 1) 120 2) 121 3) TV 122 4) D/B 123 3. 124 1) 124 2) 126 3) 127 4) 128 4. 129 1) 129 2) 131 3) TV 132. 135 < > 138
< - 1> 4 < - 2> 5 < -3> 5 < -4> 6 < -5> 7 < -6> 8 < -7> (Full) 3D 9 < -8> 11 < -9> TV 14 < - 10> 1999 2000 TV 16 < - 11> 2001 TV 16 < - 12> 2001 18 < - 13> 2001 20 < - 14> 22 < - 15> & 23 < - 16> 27 < - 17> 29 < - 18> + 32 < - 19> 2001 34 < - 20> 35 < - 21> TV 36 < - 22> 39 < - 23> 30 TV 40
< - 24> 42 < - 25> 43 < - 26> 46 < - 27> 47 < - 28-1> KBS 1,2TV 50 < - 28-2> MBC TV 51 < - 28-3> SBS TV 52 < - 29> 56 < -30-1> 2001 58 < -30-2> 2001 59 < -31> 62 < -32> KBS 63 < -33> SBS 65 < -34> 66 < -35> 68 < -36> 72 < -37> 72 < -38> 80 < -39> TV 81 < -40> 82 < -41-1> 2000 84 < -41-2> 2001 85 < -42> 85 < -43> 87 < -44> 91 < -45> 94 < -46> 2001 95 < -47> 97 < -48> 2 98
< -49> 100 < -50> 100 < -51> 100 < -52> 101 < -53> 102 < -54> 103 < -55> 104 < -56> 3 105 < - 1> 3 107 < - 2> 10 108 < -3> TV 109 < -4> 111 < -5> 112 < -6> TV 118 < -7> 120 < -8> 121 < -9-1> (KBS2TV) 125 < -9-2> (MBC, SBS) 126 < - 10> (1997 1999) 132
[ - 1] 2D 21 [ - 2] 25 [ - 3] 26 [ - 4] 3D 28 [ - 5] 35 [ - 6] 49 [ - 7] 56 [ - 8] 57 [ - 9] 57 [ - 10] 61 [ - 1] 110 [ - 2] 114 [ - 3] 115 [ - 4] 116 [ - 5] (ABS) 116 [ - 6] 117
1.. TV,, 1990 ( ).,.,. 90. < > < JSA>, < >, 50%.,.
2,. 40..,.,.,..,.,.,.,,..
. 3 2D 3D,.... 2.,.,. TV,..
4. 1. 1). 1999,.. < - 1> ( : ), (A) 630 358 736 2,800 954 369 3,047 (B) 2.1 2.50 2.70 21 9.28 3.00 19.58 (B/ A) 0.47% 0.36% 0.75% 0.97% 0.81% 0.64% :, 2000 < - 1>,.
. 5.,. 21 ( 2 7,300 / 1,300 ) 5,000. < - 2> 90%. < - 2> 80% ( ) 3 5% 7 10% 5% (, ) 2% : 1999. < - 3> (1997 ) 1,000, 500 TV 30 500 100 TV 30 ( ) 200 ( ) 1,000 500 4,000 : 1997 * 1999 3000.
6 2000 3,000. < - 3> (OEM). 600, 20%. 0.37%. 1997 1, OEM, 2001 650. < -4> ( : US 1,000 $) 1994 1995 1996 1997 1998 1999 2000 74,090 83,880 92,057 100,072 85,000 81,663 65,331( ) : (OEM),, < -5> OEM. OEM,,.
. 7 1998. < - 5> ( : US 1,000 $) 4,626 2,904 1,207 515 0 138,607 99,012 32,988 6,126 481 17,578 15,793 336 1,449 0 160,811 117,709 34,531 8,090 481 : 1999, 2000 ( ) : < - 4> 1999 < - 4> < - 4>.
8 < - 6> 1998 1999 2000 38 32 23-3 2 2 - TV 4 9 8-31 21 13 10 6 13 - - - 4 ( ) - 9 4 6 - - - 2-1 2 1 272 216 263-162 110 167 ( ) - 78 37 43 - - 3 6-32 66 47 ( : ) 6,631,150,000 4,540,000,000 4,965,000,000 3 - KBS 2,861,150,000 1,940,000,000 1,978,000,000 - MBC 1,170,000,000-387,000,000 - SBS 2,600,000,000 2,600,000,000 2,600,000,000 : *, 2) (OEM),,,. 2D (Tool) (Cell),,
. 9. (CG). PC (Web Animation) TV.., 3D.,,,,. 3D 2, (Full) 3D. 3D 999. < - 7> (Full) 3D (2001.11. ) 1999 B29 2000 TV 20 13 2001 TV 30 26 2001 TV 30 13 / 2001 TV 5 24 2001 TV 30 26 21 2001 TV 30 26
10,, -,, TV 3D. 2D 3D.. (Flash) S/W.,.,,,,., 100,.. 2001 5 OECD( ) (ITU) ITU News 8 1. 2000 12 38% 1,900 (Broadband Internet) 2 4 1 460. TV. Flash.
. 11. (Creative) (T ool). 3) 93 (2001 10 ), 200, 2. < - 8> 168 13,939 2,268 2,208 $ 160,811,000 50,573,000,000 : 1999, 2000. * :. 50..
12 3 (,,, ),,, RDK,,.,..,..,,, (, ) - (One Source Multi-Use). 3D, TV,.,, TV. 3D 3D 3D,.,.,.
. 13.,,,., OVA, TV... TV,, WTO. 1990.,. 2. 1) 2001 ( ) 91, 8 5 (SICAF '2001) (SPP) 100.
14 150.. 150 80% TV 60%. 30, OVA(Original Video Animation)., 30%. < -9> < - 10>. TV 1987, 1998 7. < - 9> TV (1987 1998 ) 1987 1988 30' 3,, KBS 10' 1 MBC ABC 1 20' 6 KBS 1 20' 7,, KBS,, MBC MBC 2 20' 7 KBS 90' 1 KBS ABC 2 20' 7 KBS 30' 7 KBS KBS
. 15 MBC 1989 1990 1992 1993 MBC 2020 20' 13 KBS,,, KBS 108 MBC MBC 30' 13 KBS 30' 13, K MBC 30' 5 KBS 30' 13 KBS 30' 26 SBS 1994 20' 14 KBS 30' 26 KBS 1995 75' 1 KBS 30' 13 KBS 90' 1 KBS 1996 90' 1 SBS 30' 13, MBC 1997 1998 30' 13, MBC 30' 26, KBS 5' 52, KBS MBC 30' 26 MBC 5' 52, KBS 30' 26, SBS SBS 30' 13 KBS *, (, 1995)
16 < - 10> 1999 2000 TV ( 15 ) 1999 2000 60' 1 KBS 30' 26, KBS 2 60' 1 30' 13 KBS KBS 20' 13 MBC 60' 1 SBS 30' 26 KBS 30' 13 MBC 20' 13 KBS 1' KBS 80' 1 KBS 30' 26 KBS 30' 26 SBS < - 11> 2001 TV 30' 26 KBS 30' 13 MBC 30' 26 KBS 30' 13 MBC 30' 13 KBS 3' 12 EBS 30' 26 KBS 5' 24 MBC 2' 48 MBC 5' 12 SBS 30' 26 21 EBS 30' 26 SBS 30' 26 Kid's WB( ) 5 30' 13 KBS 30' 26 MBC 30' 13 KBS 30' 26 KBS
. 17 < - 10> < - 11> 1999 TV, 2001 20 TV. 30 26,. 2001. OVA. 1(1998), 2(1999), 69 (2000), (2001). TV,,. 2D 3D, 2D 3D ( ), TV (, ), (, ), 30 60 (,, ) 1 5 (,,,,,, ). (, ), ( ), SF (, ), SF (,, ), (,, ), ( ), (,,, ).,.
18 < - 12> 2001 Kick off 2002 30' 26 CNA 30' 26 30' 26 30' 52 Frogerts 5' 26 5' 26 30' 26 30' 26 OVA 60' TV 10' 26 Netty 20' 26 Raibon 20' 26 20' 26 30 X 26 Stone Family OVA Pipi Story 30X 13 30 X 26 30 X 26 30 X 26 30 X 26 30 X 26
. 19 MG WORLD 30' 10 30' 5 20' 13 20' 13 V 30' 26 UM ENC Bear & Hunter 10' 52 30' 26 30' 13 30' 26 K- PRO. 30' 13 30' 52 30' 26 TTI 30' 26 10' 13 A boy named Q 30' 13 30' 26 30' 26 30' 26 30' 13 30' 13 30' 26 30' 26 don- pe OVA 70' pol- rashu OVA 95' 30' 13 Net boy 30' 26. 30' 26 : ( )
20 < - 13> 2001! TV TV IGGY FIGHTING Odd Family & NetiBee (Web) TV TV ACC OVA Tales of Windy Land TV (Web) Tool-Box TV HERA METRO DOGGU 901 Captain Alphabet V Flyer 21 TV Com. File69 OVA 50 Legend of Wonderland TV Tempest OBABY (Web) Seed Powering 13 TV Plastic Flower : ( ) * : < - 11>
. 21 2) (1) (Producing & Pre- Product ion), (Production), (Post- Production) [ - 1]. [ - 1] 2D (Production).,.,.
22 (PD),... < - 14> / / 1,000 500 200 200 200 300 500 1,000 500 100 200 500 500 200 100 800 100 50 200 100 100 100 150 50 50 50 50 50 30 50 100 100 100 100 50 100 50 200 100 200 50 30 100 2,000 4,000 3,000 500 500 50 300 2,000 3,000 50 50 50 500 1,000 1,000 200 200 : 1997,, TV (1998) * : / /,, PD, 1990.
. 23,.,,... :,,,, (Full). (Out- Sourcing).. < - 15> & ( ) (1997) TV (30 13 ) 1(1998) OVA (52 ) - 2 (1999) OVA (70 ) - (99) TV (30 26 ) KBS, (2000) TV (70 ) KBS (2001) TV (30 26 ) KBS (2001) TV (30 26 ) KBS,
24 1990 PD., 1997,. PD, - (Pre- Production), ( / ) (Production)., PD -, -.. -. PD. TV 3~4,, PD. (,,,, )., (PD),.. ( ).
. 25 PD PD Main production,,,,,,, Pre- production Post - production,,,,, [ -2]. (Pre-Production) (Production). 1998 TV (Pre- Production), (Main Production),, OVA, -. 2001 11 21..
26 Main production,,,,,,, PD PD Pre- production Post - production,,,,, [ -3] 50%, 15 20, (Production).,.,,,., (Pre-Production),.
. 27,.,.,. < - 16> (Produce & Pre- Production),, +,, ( ) + +,,,,, J- T eam +,. 3D 3D 2D 2D. 3D 2D,
28 5. 3D 2D,,. [ - 4] 3D 3D,,, [ -4]. 3D, 2D,,. (2)
. 29,,., ( ),.,. < - 17>,,,,,,,,,,,,,,,,, +,,,,,,,,,,, + +,,. (, ),.,
30..,,. < - 17>,,. 26 TV 20,,..,.. < - 17>. 1987 TV TV 1997 3, TV. 3, KBS
. 31 40 50%, TV,.,. KBS, MBC,, SBS SBS..,. KBS 2 ~2 5, MBC SBS 1 2,., 1997 TV,.
32 < - 18> + KBS : MBC : SBS : KBS KBS (, ) KBS : 40 50% MBC, SBS : 10%~ 50% 1. KBS : 30 13 / 26-60 MBC, SBS : 30 - - : ( ) - :,,. (Main Production) (Pre- Production). (Main Production), (PD).... TV
. 33 KBS ( ),, ( ) KBS SBS..,, (Out Sourcing)...,.,...
34 < - 19> 2001 D- Rights JCF TMS, CNA 4Kids Entertainment The King High Praise Animation DIC Entertainment,., (4Kids Entertainment), JR, 3 4. JR [ - 5].
. 35 [ - 5] (Cubix) < -20> ( / ), 4Kids JR 4Kids JR 40.0% 35.0% 15.0% 10.0% 52.5% 15.0% 22.5% 10.0% / ( / JR ) 4Kids 4Kids JR 4Kids JR 15.0% 10.0% 65.0% 10.0% 22.5% 15.0% 52.5% 10.0% JR 4Kids JR 18.75% 12.50% 18.75% 50.00% : 2001 6 28, ByNews(www.bynews.co.kr)
36 TV, (Funding). < - 21> TV - 1. -, 13 26. - - $120,000 $150,000 - (Project Financing) 2. -,, (deficit financing) -, - ( ) - 3.,, -..,.,
. 37, (Project Company)., (Joint Venture) ( )., ( ).,,.,...., (Main Production) (Pre Production) (Post Production).,.,
38.,.,... 3) < - 22>.,,.. (Main Production).
. 39,,. (Main Production). < -22> :,,, 2000.3...
40 (1) 30 TV 2D 1 3D., < - 23>, 2. < -23> 30 TV ( : US 1,000 $) / 400 18,000 20,000 80 3,000 4,000 230 12,000 15,000 80 3,500 5,000 * 1 USD = 1,200 1,300, 3D, (Limited Animation, 2.5 5 ).,. 1 2 60. (Pre- Production),,,.
. 41 3,000 4,000. 50 UPA UPA TV., TV 60,.,,, (Visual Effect)... (Full Animation),.,..
42 (2),.. < - 24>. < -24> -,,, 100 100 30 -,, - ( ) 100 100 90-100 90 30 -, :,,, 1999.12. * : 100 (Main-Production), < - 24> - -.
. 43, (Full Production System). - -, -. -, - - -. (Pre- Production) (Production) (Post- Production) < - 25> 22 25% 12 15% 20 25% 50% 65 70% 60 65% 20 22% 10% 10~15% 3 5% 5 10% 3~6%, TV -,.. - (Pre Scoring), (Post Scoring).
44,, (Retake).,. ( ).,,.,...,..,...,.,
. 45. -,.. -,.,, ( ).... (3) 3D 1990 S/W, S/ W S/W 100% 3D. 3D 2D 3D < - 26>.
46 < -26> 2D animation authoring CG animation authoring Kinematics- based animation Realtime character design/ authoring Facial animation 3D keyframe interpolation Physical simulation(dynamics) Motion Capture Motion signal processing Motin warping/ mapping/ deformation Event/ script based animation Camera motion control Realtime keyframe animation Realtime motion capture animation Realtime physics- based animation 3D Model Hair/ Cloth generation Physically- based modeling Sketch- based modeling Procedual modeling Image- based model extraction 3D Scanning 3D Painting Procedual texture generation Deformation & Data manipulation Image Based Rendering Warping / Morphing LOD generation 3D
. 47 < -26> Rendering Special Effects Composition Light model/ coloring/ mapping Shading Ray tracing Radiosity rendering Non- photorealistic rendering Shadow casting Particle rendering Camera optics control Render filtering Synchronize w/ external signal Multi- layer Composition Transition Amplitude distortion Filter 44 10, 34,. < - 27>. < -27> (2 ) 10 34 0 54 1.2 ( ) * : 2, 1, 0, 88.
48 3D,, 3D,,. S/W,,. (Tool), S/ W. 3. 1), (One Source Multi Use),.
. 49 [ - 6].,. 1930,.,,. 20,,.
50 (1). TV TV. TV. TV 3. < -28-1> KBS 1,2TV (2001.4/30 5/6) K B S 1 K B S 2 7:45 10:00 7:50 4:10 4:40 5:05 5:35 6:00 TV TV TV TV TV TV (60) (50) (30) (30) (30) (30) (25) (30) (30) (30) (30) * 5:05~5:35 6:00~6:30. TV 5. < - 28-1> KBS 2TV TV 4, 1, 1TV
. 51. 2TV 1, 2. KBS 5 ~6 7 4. KBS 2001 11 5 6,. TV 30, 30. < -28-2> MBC TV (2001.4/30 5/6) 10:50 MBC (95) 2:00 ( )(60) 4:05 (25) (25) 4:30 (25) (25) (30) (30) 5:20 (30) (30) (30) (25) (30) ) 5:20 5:50 MBC 5:20~5:50 1 1,.
52 1, 1, 1,. SBS ( ~ ) 4 6 4,. 4:05~4:10 1.. (Edutaunment),. < -28-3> SBS TV (4/30 5/6) 10:20 (85) 3:05 (30) 4:05 (5) (10) (30) 4:10 (25) (25) 5:50 (25) (25) 6:15 (25) (30) (25) (25) ) 4:05~4:30, 5:50 6:15, 6:15~6:45. *.
. 53 EBS 3. EBS, 1 2,. 2001, 2 EBS., EBS 3 6 30, 3, EBS. 3 EBS. EBS TV,. TV 6, MBC KBS 5.. TV 26 13,
54, 30,.,. 6, 4 ~5 TV 6..,, 4 ~5.,. TV,,,,, (Web). 2001 10 7, TV,. TV,
. 55. TV, TV, TV,.,. TV.. TV,, TV. TV,. 20 70 1,200.,,,..
56 < -29> (2001 ) / / / / / / / / / / / / / / / OGK PC / CD-VILLE/ / / / Send2you/ / / / / / /BYC/ / /YSC ( )/ / / / / / / / / / / / / / / / / / / / / /505 / / / / / / / SMC/ / / / / / / / /MF Trading/ / / : www.doolynara.com. :, TV, 98-03, p.116,. [ -7] (1998 )
. 57,,. 1997 1998 TV,,,.,.. 1 50%, 4. :, TV, 98-03, p.118,. [ - 8] :, TV, 98-03, p.117,. [ - 9]
58 98 IMF,. 1999. 1,. TV. 2000. 2001, 2001 TV 5, 5 3/5, 2001 5,., ( ) (67.6%) (21.0%) 4.2%. < -30-1> 2001 (%) 61/15 1/22 2/ 19 2/25 3/12 3/18 4/23 4/29 5/7 5/13 6/4 6/10 (29.2) (26.7) (23.1) (21.6) (26.8) (21.4) (21.2) (18.3) (18.0) (24.7) (23.9) (23.3) (19.9) (17.5) (20.8) (18.0) (14.5) (14.0) (13.8) (15.9) (14.9) (13.8) (12.4) (12.1) (15.6) (14.0) (13.3) (11.2) (10.8) : TNS MEDIA (www.tnsmk.co.kr) / *
. 59 < -30-2> 2001 (%) 6/18 6/24 7/16 7/22 8/13 2/19 9/24 9/30 10/15 10/20 11/5 11/7 (19.5) (16.2) (15.3) (14.4) (12.4) (14.1) (13.9) (12.5) (11.9) (11.3) (16.2) (15.6) (15.5) (14.2) (14.1) (17.1) (15.3) (14.0) (13.6) (11.0) (20.8) (18.7) (17.2) (15.9) (15.2) (19.5) (17.7) (16.1) (15.9) (15.7) : TNS MEDIA (www.tnsmk.co.kr) / * TV.,,. TV. 2000 2001, 1,2.,, 1990,., TV,.
60, PC,.,,, TV. TV..,.,... (2)
. 61. < - 4> 1997 1,,. 1999 3%. 1991 1998, 3 KBS,, MBC 1994. SBS 1998. : 1999, [ - 10]
62, KBS, MBC, SBS 1997,... < -31> KBS MBC SBS 1991 678 151 829 829 KBS (650) 1992 126 33 159 159 1993 118 2,248 2,366 2,366 MBC (1,847) 1994 92-92 92 1995 218-218 218 ( : US 1,000 $) 1996 378-20 2,558 2,558 : / 1997 106 - - 2,766 2,766 : / 1998 106 10 455 183 4,036 4,036 / / 1,822 2,442 455 203 13,024 13,024 * : 1999,. < -32> KBS,,,,,
. 63.
64 < - 32> KBS (1991 ) 2020 25 13 $650,000 1991 $15,000 20 13 $13,000 $678,000 20 13 $5,200 30 3 $4,500 1992 20 3 $7,500 20 13 $7,500 30 65 $39,000 KBS 20 13 $61,800 $125,500 30 13 $6,500 30 65 $32,500 15 13 $3,250 1993 20 13 $6,500 30 28 $14,000 20 39 $17,550 2020 23 13 $17,940 25 13 $19,500 $117,740 1994 2020 20 4 30 13 30 30 30 13 30 28 35 13 $4,000 $7,000 $24,000 $10,400 $14,000 $22,000 $10,400 $92,200 30 28 $28,000 $30,800 1995 15 13 $10,400 $13,000 30 65 $71,500 25 13 $65,000 $218,700 Cubic Media Media D.G. D.G. D.G. Intel Co. Intel Co. Wharf Cable Wharf Cable Wharf Cable Wharf Cable Wharf Cable SBC TRT TRT Al Qabas MM TRT Line Up TRT Keizer Line Up 4D TV
. 65 < - 32> 1996 2020 30 39 30 13 30 13 30 5 30 4 30 13 $338,000 $13,000 $13,000 $5,000 $4,000 $5,200 $378,200 30 65 1997 2020 30 13 $106,000 1998 30 13 30 6 30 13 $106,100 $1,822,440 Taurus Film TRT TRT TRT TRT NDF YJT U.S.A U.S.A U.S.A TV * : 1999, 1998 TV. MIP TV MIP COM 20, (Pre Sale). 1998 SBS. SBS,,.
66 < - 33> SBS " (1999 ) $39,000 $156,000 (, ) $260,000 - ( ) - (50 : 50),,,,..,,..., 2020.
. 67 < - 34> KBS KBS 2020,, MBC MBC,, SBS SBS,,,,,,,,,,.,,. 2000 NATPE(National Association of Television Program Executives), Kids WB..,,
68..,,.,,..,..,..,,,,,,.
. 69 NATPE < -35> 1 American Int 'l T oy Fair 2 World Education Market 3 Mip TV 4 TV ( ) LIMA Executive Conference 4 Annecy Int 'l Film Festival & MIFA 5 Banff Television Festival 6 (Pre Market) MIPCOM Jr. 10 MIPCOM 10 TV ( ) London Program Market 11 TV Asia TV Forum 12 TV 2) 2. TV, TV, TV, LD, VCD, VOD, DVD, 2,, 3,,,
70.,. 3 (KBS, MBC, SBS)., KBS, MBC, SBS. KBS, MBC, SBS,. TV, 97. 1997 KBS TV. MBC, SBS(SBS ).,,.,,,.,,,,,
. 71.,.,,...,...,.. (Licensee). 80,
72. 1997, TV,.,,,,. (d-rights) TV....,..,.,,.
. 73 < -36> 2, god,,, V ALI (SMC), CMB (Licensor) (Agency), (Licensee).,, 25 35%. < -37> (Licensor) (Agency), (, ) (Licensee) :, 1 2
74 3)..,. 1990,. TV,.,..... TV 30
. 75, ( )..,..,.,..,.,,, ( )...
76.,.,., (Re- design)., TV 6 TV. TV 3.,., TV,. TV,. 50%, TV 5%.
. 77,..,,,.,,., TV.,.,,,.,.,...,
78,.. 1990,, MIP TV, MIPCOM.,.,.,,.,,.,,,.,,.
. 79.,,.,,,,.,,. 4. 1) (1) 1999,,.,..,
80.,.,... (Project Financing) (Corporate Financing). (Project Company),..,. < -38> TV,. TV, TV. TV (, ), (, ).
. 81 < - 38>, ( ) J- T eam 21 ( ) CJ, KTB 2 YBM TV ( ) TV 2. TV,.
82 < -39> TV TV ( ) 1 26 52 ( ) 1 2 2 3 60 120 600 1200 20 50 70 / 1 2 6 1 / 10 50 250 ( 5%) / / ( ) ( ) < - 39>.,,, TV (T ool).,.,,....,,,.
. 83 < -40>,,, IMM,,,,,,, IND,,, IMM,, MBC,,,,, KT B,, LG,,, KT B, ( ), ( ), ( ).,, 3D,.
84 (2) ( ) 2001 30..,, 2001 8, 4, 2001., IMM, 1. IT 2.,..,, ( ).,,..
. 85 < -41-1> 2000 KOFIC (20 ), 115 (20 ), (20 ) (10 ) 50 IT 1 135 20 (40 ) 100 10 (30 ) 100 20 (40 ) (28 ) (17 ) MBC (3 ) (10 ), (5 ), (5 ) 100 15 (30 ) KM (45 ) MVP MVP 100 13 (40 ) (10 ) IT 2 KMAV 1 (20 ) 50 9 (10 ) 50 (20 ) 100 13 (40 ) (25 ) 50 (20 ) (3 ), (27 ) SVIC 1 100 SVIC 2 50 14 1,150 100 :
86 < -41-2> 2001 (4 9 ) CJ 1 80 CJ, IT 3 80, 60 2 100,, 1 100,, CJ 70 KTB KTB- 1 100, 100 5 100,, 2 50 KM, 2 100 80 100 13 790 : < - 42> 1 130. (60%),, IMM 2 E- Book,, 3 200. - ( ) :
. 87 ( / ).,, 30, -.,,,,.,,,,,,.,.,,,, Tm 2, SK,, CJ..
88 < -43> (2001 8 ) KT B netw ork ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) UT C ( ) ( ) UT C ( ) ( ) KOREA IPO - ( ) ( ) ( )
. 89 (IMM), IND (3)., TV., TV., TV TV. TV,.
90 TV.. TV.,. 2., IMM..,,. TV.,.,.... (risk).,
. 91.,...,.,,,,,
92,. < -44> : 30 26 ( :, US 1 $=1300 ) 1 26 2,600,000 1000 26 260,000 TV 250 26 65,000 3000 13 6000 234,000 20,000 415,500 60,000 55,500 50,000 20,000, 60,000 120,000 50,000 969,000 / US$ 2,500 26 5 422,500 US$ 5,000 26 3 507,000 US$20,000 26 1 676,000 1,605,500 2,600,000 :, TV, 98-03, p.123,.
. 93.,..,. < - 44>....,...,,.. /,,
94, (Buy Back)....,. 2) (1),,.
. 95 < -45> 4, 5 ~2 1 10 / 1,500 (2001 ) 100 (2000 ) 1 2001 80, 3, 10 2, 50% 5 / 1 (2001 ) /,,,, 20, 11 1 2, 2, 1 1 1 5 1 :
96.. ( ) : 2000 12 : (Hub Center) D/B, N/W,, < -46> 2001 ( ) 15,000,000 10,,, 21,,,, MG,, (10 ) : ( ). (2000.5 ) : ( ) : ( ) : S/W., 3D. : :,,, : '97
. 97 2000 :,, :. (SICAF) : '95. 2001 3 2. :, : MIPTV, Annecy, MIPCOM, MIFED :. ('98 : ) : : ( ) 2001 ('2000 : ) : ( ) : 3.5%, 2 1999 : ( 20 / 4 ) 2000 : ( 30 / 3 ) 3
98 < -47> ( ) ( : ) NATPE (2001.1.22 1.25) 26,000,,,, 150, TTI,,,,,,, ACC,,,, (17 ) LA ON SCREEN (2001.3.6 3.8) 34,879 104,,,,,,, 50,, (9 ) MIP TV (2001.4.2 4.8) 30,785, MG,, 130,,,,,,, CNA 3,000,,,,,,, ACC,,, (22 ) KIDS WORLD (2001.8.8 8.12) 36,015,,, MG, The Best, e-life,,, Animation,,, Awards,,, 4D, 2, CYMAX,,, 1 100,,,,, (22 ) 3 : ( ) ('99 ) : 5.5%, 2 : 45 / 10 10 248 ( 324 14%)
. 99 (2000/ ) : : 100 ( ) : 3 (2000 10 ) < -48> 2 - ( : ) 1999 2000 2001.8.31 TV 1,619 2,100 500-550 - 1,619 2,650 500 :, 2001 1 -. : :, TV,, :,,, ( ). ('99. 3 / ) : 12 ( ) : 2 :,, ( ). : 71 57
100 : 30-50% : 40-60% : (, ). : : 1996.. : 1999, :, ( ) :, (,, ). (, ) ( ) ( ) (2001 ) (, ) * : (www.kofic.or.kr)
. 101 < -49> (2001 ) 31,000,000 30,000,000 50,000,000 40,000,000 4 151,000,000 : < - 50> 1999 2000 2001 4 5 4 1 4 1 2 4 4 : < - 51> 1997 1998 1999 2000 2001 1 8 ( ) - 3 ( ) 1 5 ( ) - 6 ( ) - - - - - 1 1 1 ( ) - - - 3 ( ) 2 ( ) 2001 :
102. : 25 / 1999-23 : : < - 52> ( : ) 1999 2000 2001.8.31 2,737 2,592 2,833 (%) 163(6%) 214(8.2%) 214(7.5%) 2,555(93.3%) - (%) - - 1,888(72.8%) 2,129(75.1%) :, 2001 1-. :, : :,,
. 103 < - 53> 1999 2000 2001 ( ) ( ) ( ) 5 8 1 6 5 10 2 3 8 7 5 1 5 - - 5 2 1 4 - - 5 2 1 4 6 4 16 1 1 5 15 2 3 23 : (2). TV. 1999 2000 10...,. TV,,.
104,,. 3) TV TV, 1998 TV., 2000 TV. < - 54> (98/ 7/ 10) (2000/ 3/ 13) (2000/ 5/ 26) (2001/ 3/ 23) KBS, MBC 25%(50 ) 30 50% 40%(80 ) 45% SBS 15%(30 ) 35%(70 ) 42% - 40 60% 40% 40% - 2001/ 5/ 1/ - (60%) (02/ 1/ 1 ) : TV,
. 105. 2002 60%,. KBS, MBC, SBS 3 1999 22% 2000 39.9%, TV 1999.5 2000.5 14 (2000.6 2001.5) 133%.... 3,,. < - 55> KBS MBC SBS EBS it V 8,320 5,920 5,785 0 91,937 0 10,495 8,840 10,510 42,345 409,457 6,188.5 18,815 14,760 16,295 42,345 501,394 6,188.5 44.2% 40.1% 35.5% 0% 18.3% 0% 40% 35% 40% 35% * : ( ) ( 2000.5.26-2001.5.31)
106. -57 3,. 3 60%,, MBC.,,,. < - 56> 3 KBS MBC SBS / 5,530/ 8,320 5,320/ 5,920 3,560/ 5,785 66.5% 89.9% 61.5% * : ( ) ( 2000.5.26-2001.5.31).. 2000 ( ),.,. TV
. 107,.., (Win Win).
108. 1.,,,,,., EU. < - 1> 3 - - - - - - -, - - EU - - - -,, - -,,, (Funding), - - - CNC, COSIP - :, ( )..
109,, 1980.. 1).,.,. < -2> 10 1. (AOL 2000.1 ) 26,838 2. 22,976 3. 21,774 4. - CBS 18,901 5. 14,509 6. 12,803 7. T CI 7,351 8. ( TV) 5,951 9. NBC 5,269 10. 5,044 : TV,,,,,,, * :, (1999)
110 TV, ( ). Western Syndication, American Association, Sachs Group 250 ( ).,. LA,. < -3> TV (Network) 1997 4/4 1998 4/4 Nickelodeon 52.6% 50.1% Cartoon Network 21.2% 28.4% Fox 7.5% 6.2% Family 0.5% 4.5% Syndication 5.9% 4.0% WB 4.2% 3.0% ABC 2.7% 2.3% UPN 1.1% 0.5% CBS 0.3% 0.4% 4.0% 0.6% : Broadcasting & Cable '99. 3. 1, 1999 Competitive Media Reporting, Nielsen Media Research (http:// www.nielsenmedia.com)
. 111 TV. (Fund),. TV.. * :,. [ - 1] (Flow) TV,,, (V.C).
112, ( )., 30 35 40. < -4> Betty Boop USA 1932 10 Looney Toons USA 1940 100. 1995 26 Casper The Friendly Ghost USA 1945 90 10 Peanuts USA 1950 98 26 Flintstones USA 1960 90 10 Care Bears USA 1983 14 He- Man USA 1983 83 85 10 Ninja Turtle USA 1983 50. 90 20 California Raisins USA 1986 5 Ghost- busters USA 1986 87 88 10 Simpsons USA 1989 89 91 20 ( ) Little Mermaid USA 1990 10 Rugrats USA 1991 15 Power Rangers USA/ JAPAN 1992 50. 95 20 Lion King USA 1994 10 ( ) Pokemon USA/ JAPAN 1995 62. 2001 30 Banana & Pajamas AUSTRALIA 1996 5 South Park USA 1997 5 Teletubbies USA/ UK 1998 11 Godzilla USA 1998 40 Winnie The Pooh USA N/ A 1990 5 *
. 113 2) TV,,, PR. 320 350, TV 100, 30 1 260. 30, 1 3 (, 10.), 50 100. 700, < -5>. TV,,,,. < - 5> ( : ) 1995 1996 1997 1998 1999 2000 1,611 1,588 1,637 1,651 1,519 1,593 : (,, TV ). TV (Limited Animation) 1 3 8.,.,,.
114 (Bank Scene; ).. TV 65%., 90%.,.,,,,..., -,.,,, ( ),..,,..
. 115 * : BP,, ( 2001) [ - 2],. (SPC).,,.. ( ) TV,..
116 * : BP,, ( 2001) [ - 3] 2. High Risk, High Return.
. 117 * : BP,, ( 2001) [ - 4] * : BP,, ( 2001) [ -5] (ABS),. 70%. [ - 6].
118 * : BP,, ( 2001) [ - 6] 3), 1947 (CNC : Centre National de la Cinematographie) (state subsidy fund). 4 2,000. 50., /.., EU Media Program EU EU
. 119. Media Program Media Program - Cartoon.. (1) 60% 40% (,, ). EU (european directive) < - 6> TV ( ) 39% ( ) 17% 36% 3% (, ) 5% : Origin of Children's Animation on French TV 1998 (2). (pre-purchase) (co- production) (,, ) 3%, 15%. Canal Plus, Canal Plus.
120 (3) 4 200. 1997 74%, 24% ( ). 5.5%, 11%. (4) (CNC), (54%/ 46%).,. 20.,,,, ( Unifrance, TV France International ),..
. 121 < -7> 1994 1995 1996 1997 ( ) ( ) ( ) COSIP ( ) (A) 234 909 172 08 (B) 1,270 4,543 1,812 706 A/ B(%) 18.4 20.0 9.5 15.3 (A) 114 425 92 71 (B) 2,153 5,231 2,652 782 A/ B(%) 5.3 8.1 3.5 9.1 (A) 295 1,103 256 176 (B) 2,647 5,761 2,811 1,000 A/ B(%) 11.1 19.1 9.1 17.6 (A) 262 1,018 210 95 (B) 2,144 5,408 2,625 728 A/ B(%) 12.2 18.8 8.0 13.0 : Centre National de la Cinematographie(CNC/ ), 1998.11. * COSIP: Compte de Soutien a l'industrie de Programmes Audiovisuels 2. 1).,. < - 8> (Pre Production).
122 < - 8> / / Concept &,,, Trend Story Character Art design ( ) (TV, ),,,,, /,, /,,,,, 2) (Pre- Production). PD.
. 123 (Pre Production),.,.. 3) TV TV.. 2,500.. TV 2,30.,., TV., TV,, TV EBS.
124 MBC. TV.., 50%.., TV. TV, TV. 4) D/B..,,.,,..
. 125,.,,,.,., D/ B.. 3. 1) TV,.,. TV., ( ).
126 < - 9-1> (KBS-2TV) 17:05 17:35 17:35 18:00 18:00 18:30 07:50 08:40 20 25 30 50 120 150 180 300 8 10 12 20 15" 1,785,000 1,965,000 2,145,000 2,325,000 ( * ) 14,280,000 19,650,000 25,740,000 46,500,000 (19%) 2,713,200 3,733,500 4,890,600 8,835,000 (81%) 11,566,800 15,916,500 20,849,400 37,665,000 (85% ) 9,831,780 13,529,025 17,721,990 32,015,250 : 2001.7.13, - TV, TV.. TV.,..
. 127 < - 9-2> (MBC, SBS TV) MBC MBC SBS SBS 16:30 17:00 17:20 17:50 17:50 18:15 07:50 08:40 30 30 25 25 180 180 150 150 12 12 10 10 15" 1,125,000 1,875,000 1,620,000 2,025,000 ( * ) 13,500,000 22,500,000 16,200,000 20,250,000 (19%) 2,565,000 4,275,000 3,078,000 3,847,500 (81%) 10,935,000 18,225,000 13,122,000 16,402,500 (85% ) 9,294,750 15,491,250 11,153,700 13,942,125 : 2001.7.13, - TV,, ( ).,.. 2). PPL,. TV PPL PPL
128. TV PPL,.,..,,,. minib.,,... 3),,,,.
. 129..,,,.,,.. 4) TV, 5%,.,,..., TV. TV, TV,..,,
130,...,, OST. 4. 1) (1) IR Market 2001 (SICAF '2001) (SICAF Project Promotion : SPP) 2001". (IR) 30 20. IR Market,
. 131, IR. SPP 2001 IR Market, IR Market. (2).,., 3. (3),.,,,,.,.
132 2) (1),.., IT, BT.. (2) TV TV,,. TV.,., TV,,.
. 133 (3), 3.3%,.( 15% ). < - 10> (1997 1999) 1997 1998 1999 21% 19% 20% 18% 17% 21% CNC 9% 11% 11% 45% 47% 47% 7% 6% 1% * CNC : Centre National de la Cinematograghie. * Foreign Partner :,, 3) TV (1),.,. TV
134,..,.,,., TV,.. (2)...
. 135...,,...,,, 100%,..,,. 1990 (BSC), / / 3 5% / /,.
136.,,,,,, 60.3%, 52.3%, 48.3%, 47.8%, 46.7% 26.4%. 30% 30%..., 10, 3 7.. 1 5, 100,, ( ). (H/ W, S/W).
137, (93%), (213%), (75%), (147.2%)..,..,,,,,, (, 2D 3D ), TV,., TV TV,.,, IR Market,,. TV,,.., WT O
138.. WTO.
(2000), < >, (2001), < 2 >, (1998), < >, (1999), < >, BP, (2001), < >, (2000), <2000 > - - - - - - (2001), < >, 2001 1 (2001), < (2000.5.26 2001.5.31) > (1998), <TV >, (1998), < > (2001), <SICAF SPP >, (1999), < >, (2001), < >, - - - - - - (2001), <TV >, (2001), < 2001> (1999), < >, (1999), < >, (2000), <KAPA >
140 (1995),, http://www.byne2001.6.28 http://www.mashimaro.co.kr 2001 http://www.doolynara.com 2001 TNS Media http://www.tnsmk.co.kr http://www.wizentertainment.co.kr http://dart.fss.or.kr http://www.ani.seoul.kr http://www.kofic.or.kr http://www.mct.go.kr http://www.nielsenmedia.com
01-12 2001 12 2001 12 923-5 : 3219-5400 FAX : 2649-7312.. (http :// w w w.kbi.re.kr ). R1000- I00-01120759