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1 pp ,. CJ.., CJ... 주제어 :,,. * * CJ. ** 1,, (rebecca2886@naver.com) ***,, (hmchun@cbnu.ac.kr)

2 I. 서론. CJ... ISO 26000'. 1) Caroll(1991),.,. : KB 1) ISO 26000,.

3 [ 1].,.. Visser(2006). Chapple and Moon(2005) 7,.. Gotong Royong( ).,. 250., (Yayasan) ( 2011). 1999, (UU No. 40/2007),. 2) , 2)

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5 . Carroll. Carroll(1979, 1991),,,. Pava and Krausz(1996). Knoll(2002). Barnea and Rubin(2006).. Guerard(1997). Ghoul et al.(2011). ( 2004; 2011; 2015; 2013; 2013).,.. Porter and Kramner(2011)

6 ,,. Porter and Kramner(2011),, ( 2013). < 2-1> F. F F'. F' ( 2012). : (2012).. Visser(2006), Caroll(1981). Visser(2006). Visser(2006) 1., 2.

7 , 3., 4., 1., 2., 3., 4..,.. Visser(2008),,,,,, 6,,,. Chapple and Moon(2005) 7,...,,.. III. 인도네시아소개

8 5 km 1 8,108 ( ),. 2 5,,,. 6 (,,,,, ). 250, (, 2011)..... Economist ,..,,. 1990, Noke Kiroyan (Rio Tinto), Heru Prasetyo (Accenture), John Arnold (Ernst and Young) (DFID) (IBL: Indonisia Business Links) (Ericsson, ), (Nike, ), (Unilever, -

9 ), BP(, ), UN Global Compact,., 2004 (2004. No. 28).,,,, No. 40, No. 25,. No. 25.,,,. 2012,.. 4).. < 3-1>. 4), (Stock market pressure).

10 1 Dharma Bakti Astra Foundation 2 Putra Sampoerna,, 3 Eka Tjipta Foundation, 4 Medco Foundation,, 5 Ciputra Foundation 6 Djarum Foundation, 7 Ancora Foundation 8 Bakrie Center Foundation 9 Bosowa Foundation,, 10 Budi Santoso Foundation,, 11 Chairul Tanjung Foundation 12 Sofyand Wanandi Foundation 13 SDM-IPTEK Foundation 14 Uzu Chi,,,, 15 Arsari Djojohadikusumo Foundation, 16 Rajawali Foundation 17 Tanoto Foundation 18 Dharma Bakti Kalbwe Foundation 19 Mastsyuhita Gobel 20 Tahija Foundation,,,, 21 Summerecon Peduli Foundation, 22 Harapan Bangsa Foundation 23 Wings Peduli Kasih Foundation 24 Soegeng Sarjadi Foundation 25 Aksara Foundation : KOTRA(2011). Putra Sampoerna Foundation Malang Palembang Sampoerna. Dharma Bakti Astra Foundation ASTRA GROUP. Eka Tjipta Foundation , Sina Mas

11 116...,,,,.,,,, , CJ. CJ( ) 2014, CJ( ). IV. 인도네시아진출한국기업의사회적책임활동에대한 사례분석 CJ( ) 1988 CJ

12 . CJ,. 8 ( 9000 ), 1. CJ( ), , 30. : CJ CJ, CJ , CJ ,000 2,000, 300. CJ, CJ. CJ , 27 (SMKN27) 60,

13 SMKN27 CJ. CJ SMKN27 Pastry 3, CJ,. CJ 10%,. : CJ CJ (KOICA). CJ 50%, CJ 50%.,, (,, ). CJ,,

14 . CJ CJ. CJ( ) (CSV). : CJ CJ CSR CSV, in,,,, 20.. (Strategic Program) (Local Program), (health care), (samsung center care), %,

. 2011 10, Yayasan Cinta Anak Bangsa(YCAB) Rumah Belajar Samsung. RBS( Rumah Belajar Samsung ) 17 24, 6.

15 , Yayasan Cinta Anak Bangsa(YCAB) Rumah Belajar Samsung. RBS( Rumah Belajar Samsung ) 17 24, 6. RBS (HA, AV, HHP and IT/Computer), ,, RBS. RBS. RBS CSV( ) CSR( ). : RBS 368, 65%, 14%,. RBS.

16 : SONO (Samsung SONO School, ),,.,, ICTEC(Indonesia Clinical Training and Education Centre) The Faculty of Medicine University Indonesia Dr. Cipto Mangunkusumo Hospital., CME(Continuing Medical Education) < 4-2> 6 164, 47%.

17 Ultrasound for 1 9-May-14 Upper Peripheral Residents 21 Nerve Block Ultrasound for 2 6-Jun-14 Lower Peripheral Residents Jun Jul Aug-14 Nerve Block Ultrasound for Lower Peripheral Nerve Block Ultrasound for Basic Antenatal Care Emergency Crisis and Critical Care 6 15-Aug-14 Vascular Access : Residents& Fellows 35 Residents 20 Residents& Fellows Residents& Fellows Dept. of Anesthesiology FKUI RSCM Dept. of Anesthesiology FKUI RSCM Dept. of Anesthesiology FKUI RSCM Dept. of Obsgyn FKUI RSCM Dept. of Anesthesiology FKUI RSCM Dept. of Anesthesiology FKUI RSCM dr.pryambodho Sp An (K) dr.pryambodho Sp An (K) dr.pryambodho Sp An (K) dr.yuditya SpOG (K) dr.ditaadityan ingsihspan (K) dr.pryambodho Sp An (K) 2014 (Jakarta) (Surabaya), , 1,750., :

,.. ( : Samsung C&T Village) (Pasirhalang) 1.,. : 2013 2014,.

18 ,.. ( : Samsung C&T Village) (Pasirhalang) 1.,. : ,. : < 4-3> , , V. 결론및정책적시사점 CJ( ),.,.

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21 ,,, 12 4, 2015, pp ,,, 10 4, 2013, pp ,.,, 40 5, 2011, pp ,,, 2011.,,, , pp , (CSV), 2013,.,,, 10 4, 2013, pp.1-19., CSR, 2012, KMAC. Barnea A., and A. Rubin. Corporate Social Responsibility as a Conflict between Shareholders, Working paper, University of Texas at Austin Carroll, A, B. A Three-Dimensional Conceptual model of Corporate Performance, Academy of Management Review, 4(4), 1979, pp Carroll, A, B. The Pyramid of Corporate Social Responsibility: Towards the Moral Management of Organizational Stakeholders, Business Horizons (July/August), 1991, pp Chapple, W, and Moon, J. Corporate Social Responsibility in Asia: A Seven-country Study of CSR Web Site Reporting, Business And Society, 44(4), pp Knoll, M. Ethical Screening in Modern Financial Markets: The Conflicting Claims Underlying Socially Responsible Investment, The Business Lawyer, 57, pp Porter M. E. and Kramer M. R. Creating Shared Value, Harvard Business Review, Jan-Feb, 2011 Pava. M., and J. Krausz. The Association between Corporate Social Responsibility and Financial Performance: The Paradox of Coxial Cost, Journal of Business Ethics, 15, 1996, pp Richardson, J., and M. Welker. Social Disclosure, Financial Disclosure and the Cost of Equity

22 Capital, Accounting, Organizations and Society, 26, 2001, pp Guerard, J. Is there a Cost to Being Socially Responsible in Investing?, Journal of Forecasting, 16, 1997, pp Ghoul, S., O, Guedhami, C. Kwok, and D, Mishra. Does Corporate Social Responsibility Affect the Cost of Capital?, Journal of Banking and Finance, 35, 2011, pp Visser, W. Revisiting Carroll's CSR Pyramid: an African Perspective, in Pedersen, Corporate Citizenship Center in Developing Countries, 2006, The Copenhagen Center. Visser, W. Corporate Social Responsibility in Developing Countries in Crane, The Oxford handbook of Corporate Social Responsibility, 2008, Oxford University Press.

23 ( ) LOVE FUTURE- /....,. (AIDS ).. CSR :.,.. :, 4,.. ( ). ( ) :. 3.,,.,.....

24 . :....,.,......,,, -.. LG. LED TV. LG LG Love School. IT SK IT. IT :

25 This paper examines the indonesian firm's Corporate social responsibility (Hereafter we called CSR) focusing on Korean firms. Indonesia conduct law which is related to obligation of CSR for indonesian corporate firms. So this paper examines why Korean firms go to indonesia and if Korean firms are good at CSR activity in indonesia then we want to find the specific case study to find the successful story for the Korean firms. Indonesia is the good place to research about CSR activity because indonesia is the first country to adopt CSR obligation law so this can be the good research setting. This paper choose CJ and Samsung electronics for their successful case story in Indonesia. In Indonesia, CJ and Samsung electronics conduct Corporate Shared value(hereafter we called CSV) strategy which is different from CSR. So this CSV strategy can be the more refined strategy compare to CSR. So in this paper, we want to research more about successful CSV case study which is limited research has been done in Korea. This paper may shed some light to the interested firms that wants to go to the Indonesia or India which country adopt mandatory CSR activity. Key Words : CSR, CSV; Indonesia. * Doctoral Student, Hankuk University of Foreign Studies, First Author. ** Assistant Professor, Chungbuk National University, Corresponding Author.

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