1. BSC, 2. BSC 3. 4. CSF 5. 1
1. BSC, Cycle [Uncertainty Issue], P What To Do? -, IT Process ing Issue ( Key Initiative) [Decision Making Issue] Workout -Brain Storming - Logic Tree Process ing What To Do Specifically? Align Specify -Brain Storming - Logic Tree How To Do? IT S D Execution Well Done? 2
1. BSC, BSC(Balanced Scorecard),, Flow BSC Noise : 5 Force 3C SWOT ( & ) Fit Strategy Initiative BSC SWOT VRI IT IT Performance Enablers ( ) ( ) ( Noise( ) 3
1. BSC, BSC BSC BSC ( & ) BSC BSC Align & BSC Cascading,,, IT KPI Align KPI Driver Still Hard!, So Let s Do and Feedback!! 4
1. BSC,, BSC(Balanced Scorecard) BSC BSC - 5 force, FAW, 3C, SWOT, BSC CSF( (VRI; Value, Rarity, ) Imitation) Alignment - - Roadmap Cascading - - Ownership - 5
1. BSC, (BSC),, BSC (BSC) Communication & CSF KPI Cascading & Alignment KPI PI, 6 Cascading & Alignment 6
( ) 1. BSC, BSC 6 Value-tree/CSF KPI 6............ KPI KPI 7
1. BSC, 2. BSC 3. 4. CSF 5. 8
2. BSC BSC Domain Section Domain Area Section / (Alignment, Cascading) (Initiative) Capability Necessity (,, ) CEO KPI ( ) KPI / (Alignment, Cascading) / DW, EIS System Capability (, ) ERP Extended ERP ( ), 9
2. BSC 3, 6 27 BSC Focusing Illustrative Domain: Area: : 1 n/a 1 2 3 4 5 6 7 1 3 < > 5 7 Domain: Area: : 2 n/a 1 2 3 4 5 6 7 1 3 < > 5 7 Domain: Area: : 3 n/a 1 2 3 4 5 6 7 1 3 < > 5 7 Domain: Area: : 4 n/a 1 2 3 4 5 6 7 1 3 < > 5 7 10
2. BSC Quick Illustrative Domain Area Section / (Alignment, Cascading) (Initiative) 3.3 Capability (,, ) 4.5 Necessity KPI ( ) KPI / (Alignment, Cascading) / 4.3 6.4 Availability 5 5 11
2. BSC Quick ( ) Illustrative Domain Area Section DW, EIS System Capability (, 3 ) ERP Extended ERP ( ), 7 12
2. BSC Quick ( ) Illustrative Domain Capability Necessity Area 1, 2 - Alignment Alignment Cascading - ( Staff ) ( ) 3 KPI - MBO - 6 (4 ) / BSC Leadership, Availability System Capability 13
A 1), 2), 3) Illustrative 2000 MBO MBO DASH-45 - DASH-45 ( ), MBO ( ) 2003 10 CEO DASH-45, MBO, 6, TNT, TPM DASH-45 DASH-45 6, TNT, TPM,, (A ), DASH-45 MBO 6, Alignment TPM,TNT (Tool) Cascading 14 2. BSC
2. BSC Total Enterprise Transformation Business Transformation, Management Transformation, Operation Transformation Illustrative BT - - Alignment Cascading (, ) BSC Urgent MT DASH-45, MBO, 6, TPM, TNT - BSC, MBO Quality - Staff - BSC OT -BSC 15
Business 2 Transformation - 3 - Alignment Cascading (, ) Management DASH-45, MBO, 6, TPM, TNT 3 Transformation - BSC, 3 MBO Quality - Staff - 2. BSC Illustrative Operation 4~5 Transformation -BSC 1, : 4 1 : BT, MT, OT 2 : BT, MT OT 3 : BT MT OT 16
1. BSC, 2. BSC 3. 4. CSF 5. 17
3.,, 13 Step 1. BSC ( ) 1 Step 1 2 1 3 Step 2 Step 3 KPI Cascading Step 4 CSF KPI, 3 2. BSC 3. BSC ( ) 6 BSC 5 Step 6 Step 7 BSC Step 10 BSC, R&R Step 11 BSC 1 2 3 4 4 Strategy Alignment KPI Integration Cascading Mapping Step 5 KPI Step 8 Step 9 Step 12 Step 13 18
3. BSC 6 Step 5 Step 1 (1~2 ) Step 2 (1~3 ) Step 3 (1~2 ) Step 4 (1~2 ) Step 5 (1~3 ) Step 6 (1~2 ) Key Initiative CSF KPI KPI BSC KPI CSF KPI Pool KPI BSC Quick, - CSF KPI BSC - - 1. KPI Pool R&R - : grouping Key Initiative - 1., BSC CSF ( ) CSF - 2. KPI - : Value, Strategic Theme Driver Tree Screening - 2.,, BSC KPI CSF - :, - : Drill, Down,, CSF BSC, - 1, Screening, 2 Screening -, BSC 19
3. Step 1 As-Is,, Alignment, Cascading, key Initiative, Step 1 (1~2 ) Step 2 (1~3 ) Step 3 (1~2 ) Step 4 (1~2 ) Step 5 (1~3 ) Step 6 (1~2 ) Key Initiative CSF KPI KPI BSC KPI - - Ownership - Key Initiative - 5 force, FAW, 3C, SWOT, (VRI; Value, Key Initiative Rarity, Imitation) Key Initiative Alignment CEO SEM BPR - Visioning Key Initiative Strategic - Roadmap ( ) Theme KPI Cascading Key Initiative / Key Initiative 20
3. Illustrative 01 02 03 MMA : 5 / 10 MMA / PMMA PMMA Market Leader / ( 7 ) : 5 / 9 / M/S : M/S : MMA : 408, NPV : LCD 65 %( 01) 65%, PMMA 55% 150, IRR:15.7% PMMA Market 74 %( 04) Leader LCD, Product 50%(2 ) Shift IT LCD PMMA Product Shift / Key Initiative LCD PMMA Product Shift Market Leader IT ERP BW, CRM, EIS IT / System PMMA PMMA / 21
3. 00 01 02 03, IT World Best, / / e-biz Market Leader Marketing Value R&D, e-biz, EVA ERP CEO Illustrative 6 / Key Initiative / R&D PMMA Bulk 6 R&D / ERP 6 IT e-biz. / Marketing ERP / EVA 22
Key Initiative Key Initiative A. Market Leader B. CM Key Initiative 23 D. CEO/CIO/ Market Leader TS&D R&D IT 3. Illustrative Market Leader E. Product Shift Capa IT Globalization PMMA R&D PMMA C. Captive 6 R&D / IT IT Marketing IT EVA
BSC 5 3. 1.,. 2. /. 3. 4... 5.. 6. / (SME ). 7. 1 2 3 4 5. BSC (BSCol) 30 : : 30 : 3~5 BSC 5 8. /. 24
3. Illustrative Y s Baseline Target Executive 3.71 Leadership 2.88 4 4.00 Strategy 3.49 Translation 2.66 4 4.00 Organization 3.12 Alignment Everyone's Job 3.38 2.35 2.55 4 4 4.00 4.00 Continual Process 3.47 2.71 4 4.00 3.48 2.65 4 4.00 Target : BSCol Global Best Practice 25
3. - 5 Forces Model 5 Forces Model 5 (Competitive Forces), 5 Forces Model 5 Forces 1980 Michael E. Porter,,,,,, (Competitive Strategy),, 5,,,,, / / /,,,, New Entrant,,, Supplier Industry Competitor Buyer,,,,,, Substitute,,,, /,, /,, 26
- BCG Matrix 3. Matrix BCG Matrix BCG Matrix Boston Consulting Group Question Mark Matrix High Low High Star Cash Cow Question Mark Dog Low Star Cash Cow Dog 27
-SWOT 3., SWOT 28 SWOT / Strengths / :,,, Tool Weaknesses :,, Strength Weakness Opportunity SO WO Opportunities :,,,, Threat ST OT Treats,,,,,,,, :,,,,,,,,,,,,
3. - Matrix Matrix Matrix Matrix ( Proposition ) 1994 Hamel & Prahalad /? Matrix? /?, /? 29
-GE Matrix 3. Matrix / / General Electric Matrix, / (1), High (2) / (1) / (2) / /, Low High GE Matrix / / Low, / GE Matrix 30
- Mckinsey s 7S 3. Mckinsey Tool, 7 / Mckinsey s 7S 7S Mckinsey Shared Value, 7 Strategy / Structure Strategy Skill Structure,,, System Shared Value Style System,, Staff Skill Staff Style 31
3. - Product Life Cycle / Product Life Cycle Product Life Cycle PLC,, PLC, -GNP -, GNP GNP - - M/S, 32
1. BSC, 2. BSC 3. 4. CSF - 1. Key Initiative Grouping - 2. Value Driver Tree 5. 33
CSF Key Initiative Step 1 (1~2 ) Step 2 (1~3 ) Step 3 (1~2 ) Step 4 (1~2 ) Step 5 (1~3 ) Step 6 (1~2 ) Key Initiative CSF CSF KPI 4. CSF ( 1) KPI BSC KPI CSF CSF CSF Key Initiative BSC 4, CSF CSF BSC 4 ( ) Key Initiative CSF 34
4. CSF ( 1) CSF Mega Strategy Objective 4 Mega Strategy Objective (or CSF ; Critical Success Factor) What to do? ( ) Revenue Growth ( ) Productivity Improvement? ( ) Value Proposition? Operational Excellence ( ) Customer Intimacy ( ) Product Leadership ( ) How to do? ( ) Operation Management Innovation Process Process ( ( ) )? Customer Management Regulatory & Social Process Process ( / ) ( ) Human Capital ( )? Information Capital ( ) Organization Capital* ( ) *,, 35
BSC 4 CSF 4. CSF ( 1) CSF Illustrative : L 3 < CSF> : CSF 1 - Market Leader,, Capa, : CSF 2, :.. < CSF> CSF 3,, CSF 4 CSF 5 : MMA Full Capa PMMA, MMA. < CSF> CSF 5, CSF 6 CSF 7,, Green CSF 8,, : MMA R&D IT. < CSF> CSF 8, R&D,,, CSF 9 IT 36
4. CSF ( 1) CSF Illustrative CSF LG MMA 3 Market Leader BT Key Initiative CSF (A1) market Leader (B1) Market Leader MMA (D1) PMMA 2004 (E2) Capa PMMA MMA (E5) 3 MMA A :, B : CM, C :, D :, E : 37
4. CSF ( 1) CSF Illustrative Market Leader IT Product Shift Green R&D IT 38
CSF, Key Initiative CSF Step 1 (1~2 ) Step 2 (1~3 ) Step 3 (1~2 ) Step 4 (1~2 ) Step 5 (1~3 ) Step 6 (1~2 ) Key Initiative CSF CSF KPI 4. CSF ( 1) KPI BSC KPI CSF CSF CSF Mapping CSF CSF / A 1 A A 2 B B TS&D CSF CSF Key Initiative, CSF CSF Mapping Key Initiative, CSF, CSF (Alignment ) 39
4. CSF ( 1) Illustrative PMMA ERP 30% 30% 30% 10% M/S PMMA, LCD, (Beader) Key Initiative M/S LCD, Skill Up Market Share / 1 1 1 1 40
4. CSF ( 1) CSF Illustrative CSF PMMA, Market Share PMMA,, Market Share MMA/PMMA / Balance LCD,,,,, TS&D,,,, PMMA Key Initiative TS&D Market Share,, Down Stream / MMA/PMMA / PMMA/MMA /,, R&D 41
4. CSF ( 1) Illustrative CSF CSF CSF PMMA CSF Market Share Green R&D / IT / 42
4. CSF CSF BSC, CSF Balanced Scorecard / Customer Cross- functional Business Process Learning Functional Customer CSF (%) -Customer: / / - :12 CSF - Business Process: / / / CSF - Learning: -,, CSF - Financial: CSF CSF (%) - :1 3 - Functional: - Cross-Functional: - - 43
1. BSC, 2. BSC 3. 4. CSF - 1. Key Initiative Grouping - 2. Value Driver Tree 5. 44
4. CSF ( 2) Key Initiative Logic Tree (MECE) Value Drive Tree ( Brainstorming) CSF Brainstorming / / / FC 2FC 3 FC ( ) Driver CSF FC CSF 45
VDT 4. CSF ( 2) VDT (Performance Driver), (Genome) (1) (MECE) (2) (Cause & Effect) (1) (MECE), A = B+C+D ff (2) A B C D, MECE MECE 46
4. CSF ( 2) Value Driver( ) Assessment Value Driver Assessment Value Driver Driver. Value Driver 1) ( Value Driver VDT Driver ) 2) ( Driver ) /. Value Driver Assessment Framework Minimal Effort Quick Hit High Facility to Execution Low Ignore High Long Term Initiative Strategic Impact 47
VDT(Value Driver Tree),,, H VDT Break-down. Node. & 48
4. CSF ( 2) Value Driver Tree Illustrative 49
4. CSF ( 2) Value Driver Tree Illustrative 50
4. CSF ( 2) Value Driver Tree Illustrative 51
4. CSF ( 2) Value Driver Tree Illustrative 52
Value Driver Tree Illustrative 4. CSF ( 2) 53
4. CSF ( 2) Value Driver Tree Illustrative 54
4. CSF ( 2) Value Driver Tree Illustrative 55
1. BSC, 2. BSC 3. 4. CSF - 1. Key Initiative Grouping - 2. Value Driver Tree 5. 56
Strategy Map 5. Strategy Map Strategy Map / / 57
5. Strategy Map Strategy Map 3. Strategy Map 3 /.,,. 4 focus. 58
Strategy Map 5. 59
Strategy Map 5. 60
5. 3 BSC BSC Framework BSC Financial Resource 1-3 Business Role Service, / 1 -, / 2 2 /, Business Role Objective Service Provider 3 Service, 61
5. Vision Illustrative TO BE FOLLOWED 62
5. Strategy Map & KPIs Illustrative EVA / Needs C/S / / KM R&D 63
5. Strategy 1: Illustrative EVA / Needs C/S / / KM R&D 64
5. Strategy 2: Illustrative EVA / Needs C/S / / KM R&D 65
5. Strategy 3: Illustrative EVA / Needs C/S / / KM R&D 66
5. Strategy 4: Illustrative EVA / Needs C/S / / KM R&D 67
5. Strategy 5: Illustrative EVA / Needs C/S / / KM R&D 68
5. Vision Illustrative 69
5. Strategy Map & KPIs Illustrative Needs / KM 70
Strategy 1: 5. Illustrative Needs / KM 71
5. Strategy 2: Illustrative Needs / KM 72
5. Strategy 3: Illustrative Needs / KM 73
NPO * BSC (Perspective) NPO BSC 5. May Institute** BSC Duke BSC Charlotte City in City BSC,,, Vision Vision Vision Charlotte Mentoring / :, :, :,,, / / :, :, BSC (Perspective) *NPO : Non-for-profit organization **May Institute :. Massachusetts 74
5. (BSC) BSC (BSC) CSF Cascading & Alignment 1 CSF 2 CSF Cascading & Alignment CSF CSF CSF CSF 3 CSF 75