: (Evaluation and Perspective of the Broadcasting Policy: The Direction and Tasks of a New Broadcasting Policy in Korea) 2013. 1 :

ⅶ 1 1. 연구의필요성및목적 1 2. 연구의구성및범위 2 2 제 1 절미디어환경의변화 4 1. 스마트미디어의확산과발달 4 1) 스마트미디어의출현과디지털화 4 2) 디지털화에대한해외방송법의입법례 7 3) 디지털화와국내방송법의범위 9 2. 콘텐츠산업의발달 11 1) 방송통신융합시대의콘텐츠시장변화 11 2) 해외방송콘텐츠시장의현황 12 3) 국내방송콘텐츠시장의현황 14 제 2 절미디어법제의개정 17 1. 미디어법의통과와종합편성채널의선정 17 2. 방송통신위원회의출범과공영방송지배구조개편 19 3 제 1 절국내방송정책의현황과과제 21 1. 국내방송정책의현황과문제점 21 - iii -

1) 국내방송정책의현황과문제점 : 정책이념 21 2) 국내방송정책현황과문제점 : 구조및경쟁 24 3) 국내방송정책현황과문제점 : 정책체계 27 2. 국내방송시장의주요이슈 29 1) 방송시장주요이슈접근 29 2) 방송시장주요이슈관계접근 32 3) 국내방송시장주요이슈 : 콘텐츠부분 35 4) 국내방송시장주요이슈와대선공약 37 제 2 절양대선캠프의차기정부방송정책 38 1. 새누리당의차기정부방송정책 38 2. 민주통합당의차기정부방송정책 42 제 3절논의 49 제 4 절소결 60 1. 국내방송정책의문제점 60 2. 새누리 / 민주통합당양당의방송정책비교 61 3. 차기정부의방송정책방향 62 1) 방송공공성 63 2) 정책수립의실효성 63 4 - iv -

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