Building a Happiness Network 2008
SK SK GRI SK 2008 Cert no. SGS-COC-005559 SK 2008 ECF(Element Chlorine Free) FSC(Forest Stewardship Council) FSC FSC FSC Chain of Custody SGS-COC-005559 VoiceEye VoiceEye
Contents 01 About this report 02 CEO Message Sustainability at SK Telecom 05 Setting the Context 09 Our Journey towards Sustainability 12 Independent but Together Stakeholder Engagement 19 Stakeholder Communications 21 Together with Our Stakeholders 23 Materiality Assessment Material Issues to Our Business and Society 25 27 29 30 31 32 33 34 35 36 37 Measuring Our Progress 39 Economic Data 41 Environmental Data 45 Social Data Appendix 53 GRI Content Index 56 UNGC Index 57 Independent Assurance Statement 2 11 SK T CSR Tel : +82-2-6100-1712 Fax : +82-2-6100-7826 Email: sustainability@sktelecom.com
: Sustainability at SK Telecom : Stakeholder Engagement : Material Issues to Our Business and Society : Measuring Our Progress
About this report SK 2007 5 COP Communication on Progress) (Responsiveness) (Inclusivity) (Materiality) (Completeness) AA1000 AS(AccountAbility 1000 Assurance Standard: AccountAbility SK 5 GRI G3 AA1000 APS GRI SK 2008 GRI G3 B + SK SK 2008 2008 1 1 12 31 4~5 : Appendix SK 2008 12 355 2008 2008
SK Telecom Sustainability Report 2008 2
CEO Message CEO Message 2008 SK Global Convergence Leader SK 2008 9 2009 SK SK SK 1996 CDMA SK ICT(Information and Communications Technology) 1990 SK ICT ICT 3
Sustainability at SK Telecom A. B. C. A _ B _ C _
Setting the Context Sustainability at SK Telecom Setting the Context SK 1 CDMA IT SK DMB CDMA(Code Division Multiple Access) SK 1996 1 1984~1993 1994 WCDMA(Wideband Code Divison Multiple Access) GSM 3 HSDPA(High Speed Downlink Packet Access) WCDMA 3.5 TDSCDMA(Time Division Synchronous Code Division Multiple Access) 84.3 84.5 89.10 92.4 100 94.6 SK 95.2 21 Move 21 96.1 CDMA 97.3 99.7 CI TTL 02.1 IMT 2000 03.7 CDMA 04.3 20 04.11 Melon 06.5 HSDPA 06.7 T 06.8 TDSCDMA MOU 07.12 5.76Mbps HSUPA 08.2 08.2 08.10 11 T.um 08.12 600 3 2004 2005 2006 2007 2008 14,020,705 14,521,676 15,803,514 18,132,510 18,617,495 6,893,613 6,263,796 6,507,626 6,705,564 7,888,488 (96.7%) (75.9%) (70.0%) (58.7%) (73.5%) 7,127,091 8,257,881 9,295,889 11,426,946 10,729,007 9,703,681 10,161,129 10,650,952 11,285,900 11,674,662 2,359,581 2,653,570 2,584,370 2,171,543 2,059,896 1,494,852 1,871,380 1,446,598 1,642,451 1,277,658 4,130 4,188 4,187 4,442 4,411 2008 12 31 8,707,696 10.73% 18,748,452 23.09% 81,193,711 2,341,569 2.88% 51,395,994 63.30% SK 5
SK Telecom Sustainability Report 2008 6 2008 12 4,561 93.8% SK 50.5% 100 2,300 u-city BcN(Broadband Convergence Network) On and off-line USIM based payment system cash Finance map Telematics services, including real-time traffic information LBS Internet Portal Ubiquitous Music Service Commerce Mobile Game Portal Mobile Widget Service Online marketplace SNS Korea s No.1 ubiquitous social network service having users to share contents SK 1 SNS SK T SK SK T 64.8% 100% 59.7% ihq 37.1% DMB TU 44.2% SK 43.4% SK 90.8% 2008 12 31 SK SK 4 CRM 2,200 CP (Contents Provider) R&D 4 SK T-
Setting the Context Sustainability at SK Telecom SK 2001 CDMA 2008 e-commerce SK 2001 CDMA 2003 2 2008 280 630 SKT China Holding Company 100% SKT Americas 100% SKT Vietnam 73.3% Skytel 26.4% 2008 12 2006 5 Helio 2008 MVNO(Mobile Virtual Network Operator) 1 USA 2008 12 31 SKT Europe SKT China Holding Company SK Telecom SK Telecom Tokyo Office SKT Americas SKT Vietnam Hanoi Office SKT Vietnam Ho Chi Minh Office SK Telecom Jakarta Office 7
SK Telecom Sustainability Report 2008 8 External Recognition SK 2008 3 1 2 (Annual Report) ARC Award 2006 12 6 Frost & Sullivan GSM 2008 09. 3 NCSI 12 1 08.11 Asia Mobile Award GSM Association 08.10 KCSI 11 1 08. 9 KS-SQI 9 1 08. 9 International Business Award 3 The Stevie Awards Organization 08. 8 ARC Award MerComm 08. 6 2008 08. 5 Frost & Sullivan 08. 4 Asian Wall Street Journal Bridge Mobile Alliance Business for Social Responsibility CDMA Development Group Center for Telecom Management Ethics and Compliance Officer Association GSM Association International Telecommunication Union Keio Research Institute Khronos Group RFID USN LiMo Foundation Next Generation Mobile Network Open Mobile Alliance Open Mobile Terminal Platform Telemanagement Forum UN Global Compact WiMAX Forum World Economic Forum e
Our Journey towards Sustainability Sustainability at SK Telecom Our Journey towards Sustainability SKMS(SK Management System) SK SK 1979 12 SKMS SK SK SK SKMS SK Green IT 2009 2 3 2008 SK Telecom Annual Report, Sustainability Management CSR Mind Share-Focused Responsible Brand Image Reinforcing Conventional Biz Sustainable Growth Employee Motivation Employee Motivation Regulation Risk Hedge Cost Efficiency New Biz Opportunity CSR Social Dialogue Strategic CSR through Business CSR Green ICT, Open Collaboration Personal Life Style New 9
SK Telecom Sustainability Report 2008 10 SK SKMS 2008 5 5 3 2 20082 SK 5 2008 9 SK CSR(Corporate Social Responsibility) 2009 Agent KPI (Key Performance Indicator) SK CSR BR CSR SK 3 5 SK
Our Journey towards Sustainability Sustainability at SK Telecom Compliance 2009 SK SK 2009 SK CSR SK SK 2003 2009 SK CSR KPI 2009 KPI(Key Performance Indicator) External Recognition SK 2008 9 SAM (Dow Jones Sustainability Indexes) SK (Stakeholder Engagement) 2009 1 AccountAbility Rating Korea 2008 30 3 11
SK Telecom Sustainability Report 2008 12 Independent but Together SK SKMS 2008 SK SK 2008 11 SK 2009 Culture, Process, Product SK Green ICT 09.5 SK 2008 9 SKSK SK SK SK 1 SK Green ICT 2009 5 SK 2008 9 SK 2009 4 SK 13 SK 2005 2008 IT 6 2006 6 SK 2008 SK http://www.happynanum.org
Independent but Together Sustainability at SK Telecom SK SK SKMS SK 2008 IDC(Internet Data Center) 2008 50 SK 2008 9 22 CI (Corporate Identity) 45 2008 540 2,300 SK 30 SK IPTV IPTV SK 2005 2006 2007 2008 2009. 3 2,773,159 3,612,749 3,658,115 3,543,669 3,641,549 (22.7%) (25.7%) (24.9%) (22.7%) (22.7%) IPTV - 150,522 807,219 775,407 756,092 1,521,117 1,745,266 2,030,862 2,055,558 2,192,745 (6.6%) (7.5%) (8.8%) (8.6%) (8.5%) 1,485 259 212,164MWh 1,485 259 1,744 233 2008 12 31 212,164 MWh 2008 13
SK Telecom Sustainability Report 2008 14 SK 2008 12 ISO27001 2008 Cross Functional 2008 4 7 Fantastic Teamplay SK FT(Fantastic Teamplay) 3 200 2008 2009 2004 2005 2006 2007 2008 Cyworld 11,804,507 16,618,199 19,702,730 21,861,046 23,236,605 1) 18,356,338 21,044,315 22,999,184 24,729,000 26,062,161 1 Nate.com, empas NateOn Cyworld SNS 614 569 28,392MWh 614 569 1,183 177 2008 12 31 28,392 MWh 2008
Independent but Together Sustainability at SK Telecom SK 2008 e-learning 2008 2007 DB SK 1 2009 1 SK 2006 2009 4 1 SK 2006 SK 2008 301MWh 165 49 165 49 214 43 2008 12 31 301 MWh 2008 15
SK Telecom Sustainability Report 2008 16 TU 2008 2007 TU Learning World TU Learning World 30% HRD(Human Resource Development) HRM(Human Resource Management) 2007 2008 2008 1 820 3 TU DMB TU Learning World 2005 2006 2007 2008 2009. 4 37.2 101.8 127.3 185.2 191.9 35.6 98.1 122.9 179.3 185.8 1.6 3.7 4.4 5.8 6.1 108 56 520MWh 108 56 164 53 2008 12 31 520 MWh 2008
Independent but Together Sustainability at SK Telecom SKT China Holding Company 2008 SK Telecom China Holding Company 2008 Sidus HQ TR Music E- eye GPS 88PIAO Online Ticketing SKMT Viatech, Unisk, Cyworld Shared Service Mini-MBA SKMS SKMS SKMS SK Telecom China 2008 SK 1 SK 120 2004 SK Sunny 104 30 104 30 134 2008 12 31 LOOKING FORWARD 17
Stakeholder Engagement A. B. C. A _ B _ C _
Stakeholder Communications Stakeholder Engagement Stakeholder Communications SK 2008 SKMS 12 CR(Corporate Relations) SK T CDMA 2009 2 SK SK VoP http://www.sktelecom.com http://www.tworld.co.kr http://www.sktstory.com http://www.skttu.com http://partneron.sktelecom.com http://open2u.sktelecom.com 12 9 CRM 5 850 2008 SK (Customer Experience Management) 4 2008 CEO Hotline, 2008 417 IR VoP(Voice of Partners) (partneron.sktelecom.com) 2008 8 (open2u.sktelecom.com) NGO NGO SK NGO 19
SK Telecom Sustainability Report 2008 20 2007 2008 1 Win-Win Partnership Grievance Mechanism SK My Counselor Letter to HR http://www.sktelecom.com/html/sktelecom/ethics/counselcenter.html SO 4. 2008 12 31 343 202 122 96 2004 2005 2006 2007 2008 350 31 8.9% 51 14.6% 268 76.5% 350 BP SK 2008 1 CEO 10 10 25 1,500 SK UNGC ISO 26000 NH SK 2008 11
Together with Our Stakeholders Stakeholder Engagement Together with Our Stakeholders SK Issue_11. (p.37) CSR 2008 CSR ICT 4 112 player Infra SK SK Sunny 2003 SK Sunny 6 10 1:1 Sunny Sunny http://www.besunny.com 2007 2008 7 2008 12 SK 2004 12 OK 1004 2008 7 2008 2007 28,268 73,349 1 7 21
SK Telecom Sustainability Report 2008 22 BP SK 2008 9 10 60 SK 2005 4 10 2008 685 BP SK Partneron Academy 2 2009 SK Partneron Academy http://partneron.sktelecom.com Partneron Academy 2004 2005 2006 2007 2008 SK14. Partneron Academy 5,694 11,019 14,982 21,159 21,092 SK 2006 Partneron Academy 2008 3,804 2008 UNGC Seoul Conference 2008 6 SK 2007 5 2008 6 UNGC Seoul Conference BSR(Business for Social Responsibility) ECOA(Ethics and Compliance Officer Association) SM
Materiality Assessment Stakeholder Engagement Materiality Assessment SK 2008 GRI (Core Indicators) 2009 SK AA1000 5 Parts Materiality Test Framework 2008 6 SK 2007 2008 12 31 568 11.4% 4,222 85.1% 85 1.7% 86 1.7% 197 4.0% 279 5.6% 4,149 83.6% 190 3.8% 146 2.9% 11 (Material Issues to Our Business and Society) 2009 5 Parts Test Framework SK Short-term Financial Impact Policy-based Performance 2008 Peer-based Norms BSR-GeSI ICT Materiality Project Stakeholder Concerns and Behavior Societal Norms 23
Material Issues to Our Business and Society A. B. C. A _ B _ C _
Issue _ 01 Material Issues to Our Business and Society Issue_01 SK 1 2009 (HSDPA) (HSUPA) SK SK ICT 5 ICT ICT User Interface Biz Platform Network Smart Technology Beyond 4G Smart Meter Zigbee 4G Smart Home RFID Mobile Office WiBro Smart Grid NFC Sensing Cloud Computing HSDPA Green IT Telematics Gesture Haptic Open Market Place Multi-Network IPTV 3 Screen Smart Logistics SK 5 9 1318 (Happy Zone) Issue_11. (p.37) 25
SK Telecom Sustainability Report 2008 26 SK Issue_3. (p.29) STAKEHOLDER EXPECTATIONS 2007 p.30 Bradley Googins, Boston College Center for Corporate Citizenship IN ACTION SK ICT 2004 5 2004 12 1004 2005 4 119 2005 5 2005 5 2006 5 2006 11 2 5 2007 1 2007 3 2007 11 2008 SK 2008 Social Contribution Report 2008 2008 11 19 2004 2005 2006 2007 2008 SK 17. 7 2 2 4 4 SK 18. 14,842 61,743 LOOKING FORWARD
Issue _ 02 Material Issues to Our Business and Society Issue_02 SK IS-95A/B, CDMA 2000 1X EV-DO, HSDPA Nate i Topping T map, Tossi T cash SK T.um SK T-key SK 2008 11 100 88 5 tum.sktelecom.com 100 2009 2 SK GSMA(Global System for Mobile communications Association), OMA(Open Mobile Alliance), JCP(Java Community Process), 3GPP(The 3rd Generation Partnership Project), ISO(International Organizations for Standardization) GSMA CEO Board LiMo, OMA 2008 SK SIM(Subscriber Identification Module) GSMA OMA Mobile Telematics JCP SK De Facto Standard 27
SK Telecom Sustainability Report 2008 28 Smart SIM 2 Mobile World Congress 2009 Smart SIM SK 2008 GSMA Smart SIM Smart SIM USIM(Universal Subscriber Identity Module) SK Smart SIM Mobile Gateway SK 2008 Application OMA Mobile Gateway (Converged Personal Network Service) 2008 8 Mobile Gateway PMP SK NTT DoCoMo, LG 2 Open Idea + Festival Open Innovation SK Web 2.0 2004 177 2008 Open2U 2 Open Idea Festival 470 LOOKING FORWARD
Issue _ 03 Material Issues to Our Business and Society Issue_03 (NCSI) (KCSI) (KS-SQI) SK 2007 WCDMA WCDMA CDMA 2009 SK SK 2008 2009 SK 2009 3 2007 938 34.5% 323 SK SK 4. 2005 2006 2007 2008 9 5 31 57 2 0 1 2 65 18 14 13 76 23 46 72 10507 SK 65 30W 2008 WCDMA FA 1,625 SK 2000 2007 2011 1.5 DB 7 LOOKING FORWARD 29
SK Telecom Sustainability Report 2008 30 Issue_04 SK 2006 1 2007 10 2008 1 2008 4,574 50% 2008 8 SK 5 2 8 2008 Billing Shock SK 060 060 060 060 2009 1 SK 12 2008 10 13 50% 35% 2008 12 20 LOOKING FORWARD
Issue _ 04, 05 Material Issues to Our Business and Society Issue_05 SK 2008 CPO(Chief Privacy Officer) CSO(Chief Security Officer) 2009 SK CPO 2007 4 DB ISO27001 2008 ISO 27001 2008 1 2009 4 2008 2,380 SK Fraud Management System SK 2009 LOOKING FORWARD 31
SK Telecom Sustainability Report 2008 32 Issue_06 2006 2007 060 2008 060 09 SK 2006 2008 UCC 2007 http://www.happymobile.or.kr SK 2006 2009 STAKEHOLDER EXPECTATIONS SK 2007 p.19, SK Sunny 114 918 080-252-5011, 1599-2011 24 IN ACTION SK 2009 20~30% SK 11 110% 11 30 110% 400% 11 LOOKING FORWARD
Issue _ 06, 07 Material Issues to Our Business and Society Issue_07 SK SK 1 SK ZigBee, ICT STAKEHOLDER EXPECTATIONS NGO 2007 p.23, Luis Neves Global e-sustainability Initiative IN ACTION SK u-city 2009 3 1 SK SK 2008 6 2009 Amp 2008 BI(Brand Identity) 2 LED LED LED 2009 2 2008 CO2t 8,598 2.21% 51,667 13.27% 117,145 30.08% 389,427 CO 2t 1,447 0.37% 210,570 54.07% LOOKING FORWARD 33
SK Telecom Sustainability Report 2008 34 Issue_08 2006 2007 CIC(Company-In- Company) CIC STAKEHOLDER EXPECTATIONS SK SK 2007 p.22, Eric Fiedler Hewitt Associates SK (Bilingual Organization) Global Work Infra Bilingual Facilitator 2008 HR SK IN ACTION 2008 53 SK 2009 Global Talents Global Work Infra Working Culture Innovation 2008 Time Management SK19. 40 41 53 30 20 10 18 14 11 2004 2005 2006 2007 2008 LOOKING FORWARD
Issue _ 08, 09 Material Issues to Our Business and Society Issue_09 Compliance Program SK 2002 (Compliance Program) 2008 2009 3 2008 9 SK SK 2008 12 SK 2008 2,150 2008 T-Ring 3 2004 2005 2006 2007 2008 PR9. 1) 6 7 5 4 3 SO7. 1) 1 0 1 1 0 SO8. 32,349 36,620 69,812 10,012 2,150 1 LOOKING FORWARD 35
SK Telecom Sustainability Report 2008 36 Issue_10 SK 2007 8 IT IT 2008 1 SK 2009 8 STAKEHOLDER EXPECTATIONS SK 2007 p.16, Aron Cramer Business for Social Responsibility 2007 12 SK IT IT IT SK 2006 9 SK 1996 20082,676 SK 2008 6 IN ACTION SK ICT Ca Mau SK CDMA, WCDMA, TD-SCDMA LOOKING FORWARD
Issue _ 10, 11 Material Issues to Our Business and Society Issue_11 SK 1318 (Happy Zone) 2005 3 29 NGO 2009 318 1318 13~18 2006 11 2008 29 SK SK 2004 2008 SK 5 SK12. SK13. 2008 On 75.2 86.1 87.0 92.0 Sunny 27.9 2004 40,063 2005 75,782 2006 73,756 2007 86,446 2008 84,320 1) 1 2008 2 LOOKING FORWARD 37
Measuring Our Progress A. B. C. A _ B _ C _
Economic Data Measuring Our Progress Economic Data SK 1 Global Presence Issue 1 _ Issue 2 _ Issue 10 _ Issue 11 _ SK 2008 82.4% 2009 2004 2005 2006 2007 2008 353,380,531 342,761,120 358,225,595 379,537,717 380,732,212 49,353,624 37,622,226 37,921,155 30,346,097 33,375,115 47,494,486 56,514,211 55,734,927 86,343,003 62,749,501 24,128,767 29,430,652 36,273,953 39,994,401 40,879,329 SK 2006 2008 SK 2004 2005 2006 2007 2008 302,491,456 252,463,623 237,534,542 215,856,126 256,446,176 758,227,249 662,528,664 582,385,870 1) 682,378,746 681,996,308 2004 2005 2006 2007 2008 62,393,573 55,687,220 91,902,424 32,557,444 30,813,796 143,046,998 156,097,850 158,958,132 164,071,959 161,619,291 68,549,106 68,525,662 66,055,467 73,724,601 71,941,920 620,926,453 683,233,256 575,045,052 673,660,845 228,417,996 39
SK Telecom Sustainability Report 2008 40 SK 2008 u-city, m-rfid, EC4. 2004 2005 2006 2007 2008 4,069 4,925 7,594 3,837 7,119 74,633 94,134 90,189 101,800 100,639 2004 2005 2006 2007 2008 19,795,691 75,982,647 103,002,014 72,470,536 99,602,023 1) 1 2008 4 55.4% 144 SKT Vietnam 30 57 52.6% SKT China Holding Company 76 134 56.7% SKT Americas 37 66 56.1% SKT Europe 1 3 33.3% 144 260 55.4%
Environmental Data Measuring Our Progress Environmental Data Issue 7 _ SK 2008 2008 SK 8.7% 389,427 3G 2006 14.0% 2007 10.8%, 2008 8.7% SK Issue_7. (p.33) 2004 2005 2006 2007 2008 EN16. 1) CO 2t 252,200 283,554 323,278 358,097 389,427 EN3. Nm 3 4,356,657 5,178,039 4,670,361 4,240,633 3,467,265 EN3. liter 547,730 598,223 544,755 486,774 515,522 EN4. 2) MWh 565,708 634,517 731,528 816,547 894,769 3) MWh 346,506 367,843 388,596 449,079 496,626 31 4) MWh 205,564 238,600 246,069 260,294 276,480 5) MWh 13,637 28,074 96,864 107,173 121,663 1 Revised IPCC Guidelines 1996 2005 3 2 SK 3 4 31 Facility Management System(FMS) 5 2008 9,506 2005 2006 2007 2008 EN5. MWh 8,195 7,102 16,362 22,420 MWh 8,195 5,058 4,652 2,482 1) MWh - 2,044 11,710 19,938 EN18. CO 2t 3,475 3,011 2) 6,937 9,506 1 2) 2007 41
SK Telecom Sustainability Report 2008 42 SK 2009 2004 2005 2006 2007 2008 EN8. 1) 547,730 598,223 673,967 685,973 695,279 1 31 2008 2009 EN22. 2005 2006 2007 2008 liter 6,037 5,611 5,916 5,413-1,211 471 597 140 110 1) 2005 59 11 2006 65 12 2007 21 1) 2008 27 1
Environmental Data Measuring Our Progress 2008 2007 12,584 2009 50% 2004 2005 2006 2007 2008 EN14. 3,795 8,850 12,350 17,343 29,927 SK 2009 8 2005 2006 2007 2008 2,243,297 2,144,328 2,051,912 2,110,384 935,780 623,353 1,805,633 3,455,180 EN26. 3,179,077 2,767,681 3,857,545 5,565,564 SK 2008 2007 1 2009 250 2005 2006 2007 2008 EN27. 7,461 8,450 10,783 11,860 EN27. 2,105 1,264 676 1,828 1,567 985 564 961 457 199 100 823 81 79 12 44 43
SK Telecom Sustainability Report 2008 44 SK 531 SK 826 (2008 ) 4 2008 4 34% 2009 2008 56 3 2009 2008 247 252 SK 2006 2008 127 82 2008 207,759 15,000 1,500,000 22,440,294 273,000 278,231 24,714,284 2008 1,300,000 5.2% 1,195,600 4.8% LED 6,373,000 25.3% 25,168,600 16,300,000 64.8%
Social Data Measuring Our Progress Social Data SK Issue 3 _ Issue 4 _ Issue 5 _ Issue 6 _ Issue_3. (p.29) 2008 12 TV TV SK 2005 2007 9 TV 2007 12 2008 4 2008 45
SK Telecom Sustainability Report 2008 46 NGO 2006 39.3% NGO 12% VOC(Voice of Customers) 2009 SK7. 10,000 8,872 10,607 8,000 6,000 4,000 4,716 7,223 5,074 2004 2005 2006 2007 2008 SK 3 SK 1 PR5. 2004 2005 2006 2007 2008 NCSI 1) 71 74 71 71 69 (KCSI) 65 67 69 68 68 (KS-SQI) 58 61 58 61 66 1 3 NCSI KCSI KS-SQI 1) 1~2 4~7 5~8 5 5 6 08 11 1 11 1 9 1 1
Social Data Measuring Our Progress Social Data SK 4,411 119 Issue 8 _ SK Skill SK LA1. LA13. 4,617 368 119 4,130 4,651 343 120 4,188 4,755 416 152 4,187 5,252 710 100 4,442 5,154 624 119 4,411 48 1.1% 1,302 29.5% 4,411 2008 12 31 460 10.4% 2004 2005 2006 2007 2008 2,601 59.0% 2008 185 30 40 2008 23 (12.4%) 30.9 LA2. 149 16 133 85 12 73 283 106 177 173 15 158 185 23 162 10 5.4% 75 40.5% 185 2008 12 31 26 14.1% 74 40.0% 2004 2005 2006 2007 2008 SK 2008 43 SK 2% 2004 2005 2006 2007 2008 SK 20. 18 24 31 38 43 47
SK Telecom Sustainability Report 2008 48 2009 2 SK SK 263 3 (1.1%) 2008 13.5%, 21.8%, 2008 22.0% SK LA13. 2008 12 31 600 500 565 586 553 586 596 25 4.2% 20 30 40 400 596 185 31.0% 300 386 64.8% 2004 2005 2006 2007 2008 SK 80% 2004 2005 2006 2007 2008 3,531 3,570 3,408 3,309 3,269 2,888 2,851 2,761 2,673 2,580 LA4. 81.8 79.9 81.0 80.8 78.9 SK Refresh 2003 2008 My Counselor 461 (295) (141) (25) My Counselor 2005 2006 2007 2008 LA8. My Counselor 933 748 697 461
Social Data Measuring Our Progress 35 1 2004 2005 2006 2007 2008 LA8. 5,088 5,233 5,315 5,536 6,025 4,012 3,998 3,913 3,974 4,130 1,076 1,235 1,402 1,562 1,895 LA7. 1) 1,124 1,631 1,605 1,728 2,173 1 SK 4 2008 1 107.1 2007 104.7 1 73.7 2004 2005 2006 2007 2008 LA10. 187 248 790 883 966 KPI People Review & Coaching System SK Job- Person Fit System LA11. Refresh 2004 2005 2006 2007 2008 Refresh 821 866 1,330 720 286 Refresh 47 397 666 599 281 49
SK Telecom Sustainability Report 2008 50 Social Data SK SK Issue Issue 5 _ 8 _ SK 2007 5 2009 4 R&D SK 2008 SK 2008 247 SK 1. SUPEX 1. BP BP R&D BP BP BP BP 2. 1) SK 2002 2007 10
Social Data Measuring Our Progress Social Data Issue 9 _ SK NGO, SK EIRM(Ethical Issue Raising & Mapping) 200864 EIRM 2008 23.6%, 40.0% 2009 2008 2 3 2004 2005 2006 2007 2008 SO3. 3,975 1,139 4,833 1,678 1,217 81 230 257 76 104 SO4. 3 8 0 12 2 SK 2008 3 21.5 Issue_9. (p.35) SK 2009 2 51
Appendix A. B. A _ B _
GRI Conten Index Appendix GRI Content Index 1.1 1.2 3 9 2.1 5 2.2 6 2.3 6 2.4 6 2.5 2.6 7 5 2.7 6, 7 2.8 5 2.9 5 2.10 8 3.1 1 3.2 1 3.3 1 3.4 3.5 23 3.6 3.7 3.8 1 1 1 3.9 1 3.10 3.11 1 3.12 GRI 53 3.13 1, 57 4.1 10 4.2 10 4.3 10 4.4 19 4.5 11 4.6 10 4.7 10 4.8 4.9 4.10 9 10,11 11 4.11 9, 11 4.12 22 4.13 8 4.14 19 4.15 4.16 4.17 19 19 20 53
SK Telecom Sustainability Report 2008 54 1. Not Material : 2. On Progress : 3. Partly Reported : GRI 4. Fully Reported : GRI Disclosure on Management Approach 25-26, 39-40 EC1 39 EC2 EC3 33 39 EC4 40 EC5 40 EC6 EC7 EC8 40 40 26,36-37,40 EC9 25 EN1 EN2 Disclosure on Management Approach 10-11, 33 - - EN3 1 41 EN4 1 41 EN5 41 EN6 43 EN7 44 EN8 41 EN9 - EN10 42 EN11 42 EN12 EN13 EN14 - - 42 EN15 - EN16 41 EN17 - EN18 41 EN19 EN20 EN21 EN22 NOx, SOx - - - 42 EN23 - EN24 - EN25 -
GRI Conten Index Appendix EN26 EN27 43 43 43 EN28 41 EN29 44 EN30 44 Disclosure on Management Approach 10-11, 29, 31, 32 PR1 PR2 29 - PR3 PR4 PR5 - - 46 PR6 PR7 45 35 PR8 46 PR9 35 Disclosure on Management Approach 34, 47-49 LA1 47 LA2 47 LA3 48 LA4 LA5 48 19 LA6 49 LA7 LA8 49 49 LA9 49 LA10 LA11 LA12 49 49 49 LA13 LA14 Disclosure on Management Approach 34, 48 48 50 HR1 HR2 HR3 50 50 50 HR4 20 HR5 48 HR6 47, 50 HR7 47, 50 HR8 HR9 50-55
SK Telecom Sustainability Report 2008 56 Disclosure on Management Approach 10-11, 51 SO1 51 SO2 51 SO3 51 SO4 51 SO5 SO6 51 51 SO7 35 SO8 35 UNGC Index 10 10 SK Human Rights 1: 2: Labor Standards 3: 4: 5: 6: Environment 7: 8: 9: 10: SK GRI ( 08.11~ 09.6) SK SK SK (p.50) (p.31) (p.47-49) (p.50) (p.34) (p.33) (p.41-44) (p.51) (p.20) STAKEHOLDER EXPECTATIONS IN ACTION 2007 p.28, SK 2007 SK 10 UNGC Index
Independent Assurance Statement Appendix Independent Assurance Statement SK Two Tomorrows (Europe) Limited Two Tomorrows 2008 AA1000AS (2008) Type 2 AA1000APS (2008) Global Reporting Initiative (GRI) GRI SK SK SK SK SK SK www.twotomorrows.com AA1000AS (2008) Moderate SK SK SK Global Reporting Initiative (GRI) G3 B SK SK GRI G3 B SK 57
SK Telecom Sustainability Report 2008 58 SK NGO NGO NGO SK SK NGO SKMS SK SK SK SK SKMS HR SK SK SK SK SK Two Tomorrows (Europe) Limited Two Tomorrows (Europe) Limited Two Tomorrows 2009 1 Csrnetwork Sd3 Two Tomorrows www.twotomorrows.com
SK 2008 2009 5 SK