SQ2SQ3 1419 2024 2529 3034 3539 4044 4549 5054 5559 95 73 88 87 99 93 95 83 57 770 84 66 83 82 94 89 93 82 57 730 Section SQ. SQ1., ( 1 23 4 / 5 6 7 /8 / 9 / 10 11 12 3,4,6,11 SQ2.. ( 1 13 2 14~19 3 20~24 4 25~29 5 30~34 6 35~39 7 40~44 8 45~49 9 50~54 10 55~59 11 60 1, 11 SQ3.. ( 1 2 SQ4. 3 ( 1 2 [ SQ5.. ( 1 ( 2 3 ( 4
Section A. [Take up : A1. /. ( 1 ( 2 3 ( 4 [,, 2. A2-1. ( 1 2 A2-2. ( 1 2 [Spontaneous awareness: A3-1. (.. (, (, (, ( ( A3-2... (, (, (, ( A3-3. (.. (, (, (, ( A3-4... (, (, (, ( A3-5... (, (, (, ( [Prompted awareness: A4-1. (. ( 1 KT (QOOK 2 LG 3 SK (SK / : 4 A4-2.. ( 1 KT (KTF, SHOW 2 LG (OZ 3 SK (T 4
A4-3. (. ( 1 KT (QOOK / : 2 LG (XPEED 3 SK (SK / : 4 5 A4-4.. ( 1 (:, 2 Skylife ( 3 SK (SK TV/ : TV 4 KT (QOOK TV/ TV 5 LG (mylgtv 6 A4-5.. ( 1 KT 2 LG /LG /LG 3 SK /SK 4 5 [VoIP A5.. ( 1 Skype 2 MSN Messenger 3 4 5 (Yahoo 6 : 7 Section B. ( (B1~B2. A1 ( B1.. 1 ( 1 2 (A1 ( B2. ( 1 ( 2 ( 3 ( 4 ( 5 :
B2. ( 1 ( 2 ( 3 ( 4 ( 5 : _ _ ( A1 ( B3... ( 1 2 [ B4. ( ( 1 KT (QOOK 2 LG 3 SK (SK / : 4 [ B5. ( ( 1 2 B5-1. (B5 1 (. ( 1 2 ( :,, 3 : [ B6. (.. ( / [ 1 ( [ 2 ( ( [ 3 ( (,,,
[ B7. 12 ( ( 1 2 3 4 5 B8. 3 ( ( 1 2 B9. 1 ( ( 1 2 [ B10. (B82, 3 ( ( 1----------------------2-----------------3-----------------4--------------------5 6 B11. (B81, 3 ( ( 1----------------------2----------------3-----------------4--------------------5 6 [ B12. ( ( : ( 1 2, 3, 4 5 B13. (B73, ( ( 1 2 ( 3 4 5 6 7 :
[ B14. ( ( ( 1 ( 2 3 [ ( B15. ( ( ( 1----------------------2----------------3-----------------4--------------------5 6 ( B16. ( 3. ( 1 2 3 4 5 6 B17. ( / 3. ( 1 (A/S, 2 3 4 5 6 7 ( 8 ( B18. ( / 3. ( 1, (CS, 2 3 4 / 6 /
B19. 3. 1. ( 2. ( 3. ( 4. ( 5. ( 6. ( 7. ( 8. ( 9. ( 10. ( 11. ( 12. ( 13. ( 14. ( 15. (,, 16. ( 17. ( / 18. ( / Section C. (C1~C2. A1 C1.. 1 ( 1 2 (A1 C2. ( 1 ( 2 ( 3 (, 4 ( : 5 : ( A1
[ C3. ( 1 SK (T 2 KT (KTF, SHOW 3 LG (OZ [ C4. ( 1 2 B4-1. (B4 1. ( 1 2 / 3 4 5 : [ C5... ( / [ 1 [ 2 ( [ 3 (,,, [ C6. 12 ( 1 2 3 4 5 C7. 3 1 2 C8. 1 ( 1 2
[ C9. (C72, 3 ( 1----------------------2-----------------3-----------------4--------------------5 6 C10. (C71, 3 ( 1----------------------2----------------3-----------------4--------------------5 6 [ C11. ( : ( 1 2, 3, 4 5 C12. (C63, ( 1 2 ( 3 4 5 6 7 : [ (, C13. ( [ ( C14. ( ( 1----------------------2----------------3-----------------4--------------------5 6 C15. ( ( 1----------------------2----------------3-----------------4--------------------5 6
C16. 3. ( 1 2 3 4 5 6 C17. / 3. ( 1 (A/S 2 3 4 5 6 7 ( 8 ( C18. / 3. ( 1, (CS, 2 3 4 / 6 / C19. 3. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.,,
16. 17. / 19. / Section D. ( (D1~D2. A1 ( D1. (. 1 ( 1 2 (A1 ( D2. ( ( 1 (:, wibro, T login, I plug in, 2 ( 3 ( 4 ( : 5 6 : ( A1 ( [ D3. ( ( 1 KT (QOOK / : 2 LG (XPEED 3 SK (SK / : 4 5 D3-1.. ( 1 (10Mb / 2 (50MB / 3 (100 MB/ 4 D3-2. (D3-1 1,2 100MB, ( 1 100MB 2 3 4 5 ( [ D4. ( ( 1 2
D4-1. (D4 1 (. ( 1 2 AS 3 AS 4 5 : [ D5. (.. ( / [ 1 ( [ 2 ( ( [ 3 ( (,,, [ D6. 12 ( ( 1 2 3 4 5 D7. 3 ( ( 1 2 D8. 1 ( ( 1 2 [ D9. (D72, 3 ( ( 1----------------------2-----------------3-----------------4--------------------5 6 D10. (D71, 3 ( ( 1----------------------2----------------3-----------------4--------------------5 6
[ D11. ( ( : ( 1 2, 3, 4 5 D12. (D103, ( ( 1 2 ( 3 4 5 6 7 8 : [ (, D13. ( ( [ ( D14. ( ( ( 1----------------------2----------------3-----------------4--------------------5 6 ( D15. 3. ( 1 2 3 4 5 6 D16. / 3. ( 1 (A/S 2 3 4 5 6 7 ( 8 (
D17. / 3. ( 1, (CS, 2 3 4 / 6 / C18. 3. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.,, 16. 17. / 19. / Section E. E0.. ( 1 2 3 4 IPTV (Qook TV, SK 5 (E1~E2. A1
E1.. 1 ( 1 2 (E1 E2. ( 1 ( 2 ( 3 ( 4 ( : 5 6 : ( A1 [ E3. ( ( 1 KT (QOOK TV/ TV 2 LG (mylgtv 3 SK (SK TV/ : TV 4 (:, 5 Skylife ( 6 [ E4. ( 1 2 E4-1. (E4 1. ( 1 2 3 4 5 : [ E5... ( / [ 1 [ 2 ( [ 3 (,,,
[ E6. 12 ( 1 2 3 4 5 E7. 3 ( 1 2 E8. 1 ( 1 2 [ E9. (E72, 3 ( 1----------------------2-----------------3-----------------4--------------------5 6 E10. (E71, 3 ( 1----------------------2----------------3-----------------4--------------------5 6 [ E11. ( : ( 1 2, 3, 4 5 E12. (E63, ( 1 2 ( 3 4 5 6 7 8 : [ (, E13. (
[ ( E14. ( ( 1----------------------2----------------3-----------------4--------------------5 6 [ E15. ( 1----------------------2-----------------3------------------4---------------------5 6 E15-1. (E15 3, 4, E16.. ( 1 1 2 2 1 2 E16-1. (E16-2 1 12. ( 1 2 3 4 5 6 7 SMS ( 8 TV 9 10 : E16-2. (E16-2 1. ( 1 2 3 4 5 6 7 SMS ( 8 TV 9 10 :
E16-3. (E16-2 1. ( 1 2 2 3 3 4 5 2 6 : : E17. 3. ( 1 2 3 4 5 6 E18. / 3. ( 1 (A/S 2 3 4 5 6 7 ( 8 ( E19. / 3. ( 1, (CS, 2 3 4 / 6 / E17. 3. 1. 2. 3. 4. 5. 6. 7.
8. 9. 10. 11. 12. 13. 14. 15.,, 16. 17. / 19. / Section F. (A3 F1.. 1 ( 1 2 (A3 F2. ( 1 2 3 4 5 : ( A3 F3. ( 1 DPS(DOUBLE PLAY SERVICE : 2 ( : + 2 TPS(TRIPLE PLAY SERVICE : 3 ( : + 3 QPS(QUADRUPLE PLAY SERVICE : 4 ( : + 4, [ F4. ( 1 KT 2 LG /LG /LG 3 SK /SK 4 5
[ F5... ( / [ 1 ( & [ 2 ( & (,,, [ F6. 12 ( 1 2 3 4 5 F7. 3 ( 1 2 F8. 12 1 2 B9. 1 ( 1 2 [ F10-1. (F72, 3 ( 1----------------------2-----------------3-----------------4--------------------5 6 F11. (F71, 3 ( 1----------------------2----------------3-----------------4--------------------5 6 [ F12. ( : ( 1 2, 3, 4 5
F13. (F63, ( 1 2 ( 3 4 5 6 7 8 : [ (, F14. [ ( F15. ( ( 1----------------------2----------------3-----------------4--------------------5 6 [ F16. ( 1----------------------2-----------------3------------------4---------------------5 6 F16-1. (D16 3, 4, F17.. ( 1 1 2 2 1 2 F19. / 3. 1 2 3 4 5 6 7 8 9
Section DQ. Demographics.. DQ1. [ 1 / 2 / 3 / 4 / 5 / 6 7 DQ2..[ 1 / 2 / / / 3 (, /, 4 ( / 5 (,, / 6 (,,6, 7 (, 8 (, 9 (,5,, 10 (,,, 11 12 / 13 14 DQ3. [ 1 2 3 ( 4 5 4 6 DQ4. [ 1 2 3 / DQ5. (, [ 1 100 2 101~150 3 151~200 4 201~250 5 251~300 6 301~400 7 401~500 8 501~600 9 601~700 10 700 DQ6. [ 1 1 2 2~3 3 4~5 4 6 DQ7. [ (,, /,, ( DQ8. [ 1 % 2