2017.02 + Vol.10
2017 2 10 2017 2 월 10 일 ( ) (KOCCA ) (KOCCA ) KOCCA tel. 061 900 6577 email. mjkim@kocca.kr www.kocca.kr
Content Convergence Content Industry Trends Market trend Report 05 (VR) 2016 2017 12 CES 2017 news Brief 17 OTT 2016 2017 20 2016 2017 23 26 Google (AR) Tango 29 (AR) 31 VR one Page Summary 35 2020 150 36 2017 7
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends Market trend Report (VR) 2016 2017 CES 2017
05 2017.02 vol.10 (VR) 2016 2017 SuperData Research 2016 (VR) PC VR 150 HW VR. 2017 Cardboard VR Briefing 2016 SuperData Research Google Cardboard 98% 2016 VR Google Cardboard VR 8 400 Gear VR 231 7 000 2016 10 Google VR Daydream View 26 1 000 2016 (VR) Ouclus Rift PC VR SuperData Research 2016 1 PC HMD 660 2016 11 1/8 80 5 000 Piper Jaffray PC 2016 VR (2016 5 ) 65% 220
06 2016 VR 8 400 ( ) 231.7 74.5 45.0 35.5 26.1 Google Cardboard Samsung Gear VR PlayStation VR HTC VR Oculus Rift Google Daydream SuperData Research 2016 10 13 Sony VR PlayStation VR( PS VR) 399 VR 3 8 Oculus Rift HTC Vive PS VR PC VR 5 200 Sony PS4 Sony PS VR SuperData Research PS VR 2016 10 260 11 74 5 000 VR PC VR 150 80 VR PC VR VR (VC) VR
07 2017.02 vol.10 2016 2016 VR AAA AAA VR VR HMD VR SuperData Research VR 2016 Oculus VR HTC Sony PC VR VR PC VR VR 2016 PC VR Oculus Rift(599 ) HTC Vive(799 ) VR 1 500 PC VR Oculus Rift 599 699 HTC Vive 799 899 PS VR 399 399 1 500 PC 399 PS4 PS4 5 200
08 2017 2017 VR Sony PS VR BI Intelligence Google Cardboard Daydream Gear VR VR Sony PS VR 2017 Google Daydream VR 2017 PC VR VR (After Market) 1) HTC VR PC HTC Vive TPCast VR ( ) Smartphone powered headsets PC powered headsets Game console powered headsets 60 50 40 30 20 10 2015 2016 2017 2018 2019 2020 2021 2022 0 BI Intelligence VR TPCast HTC Vive 2017 2 HTC VR Vive X Rivvr HTC Vive Oculus Rift 2017 PC HDMI 40~80Mbps KwikVR HTC Vive Oculus Rift (2017)
09 2017.02 vol.10 Oculus Rift HTC Vive Rivvr KwikVR PC VR CES 2017 VR HTC Vive Tracker VR VR 2) Google Microsoft IT VR 2017 IT VR HTC Vive Tracker HTC STRABASE CES 2017 Microsoft VR VR Neowin
10 Microsoft 600 PC VR PC VR HMD 2017 299 HP Dell ACER ASUS PC CES 2017 Acer Dell HP Microsoft VR VR Intel Qualcomm Intel VR Project Alloy VR PC Google Daydream Viewpoint VR VR VR SuperData Research 2017 VR HW SW 20 PC VR 26 VR Sony 2017 Microsoft Scorpio VR 2018 VR PC VR VR (HW SW) Mobile Console PC 15.6 16.3 ( ) 1.21.6 0.8 2.0 1.8 2.6 4.54.6 3.0 8.38.6 5.8 8.5 2016 2017 2018 2019 2020 SuperData Research
11 2017.02 vol.10 VR VR VR VR SuperData Research 2019 VR 2017 VR VR Khronos Group OpenCL OpenGL OpenGL ES WebGL WebCL OpenVG OpenSL ES OpenMAX EGL Ubisoft VR 3) VR 2016 12 VR Google HTC Oculus VR Sony Acer Starbreeze 6 VR Global Virtual Reality Association( GVRA) 2016 12 Khronos Group 4) VR VR Google Oculus VR ( ) Hardware Software 25 20 15 10 5 0 2016E 2017E 2018E 2019E 2020E SuperData Research(2016)
12 CES 2017 CES 2017 ICT. CES 2017 Briefing CeS 2017 Consumer Electronics Show 2017( CES 2017) CES 2017 IT CEO Carnival (IoT) Carnival CEO Arnold Donald CES 2017 IoT Ocean Medallion Ocean Medallion Carnival Ocean Medallion Arnold Donald CES
13 2017.02 vol.10 Carnival Ocean Medallion Venturebeat(2017.1) CES 2017 Under Armour Fortune(2016.12) Under Armour Under Armour CEO Kevin Plank CES Under Armour
14 CES 2017 Lego Boost Digital Trend Robotics Trends (2017.1) Under Armour Lego Lego Boost IT Lego Boost CES 2017 2017 Lego Boost Lego Boost Andorid ios SM (AI) (Wyth) CES 2017 SM K pop Wyth AI Assistant SM
15 2017.02 vol.10 Viewpoint CeS 2017 CES 2017 Pernod Ricard Febreze CES Google Nest CES Gary Shapiro CES 2017 CES 2017 Carnival Under Armour CES 2017
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends news Brief OTT 2016 2017 2016 2017 Google (AR) Tango (AR) VR
17 2017.02 vol.10 OTT 2016 2017 Light Reading 2016 OTT Sling TV go90 DirecTV Now. 2017 Hulu YouTube TV TV TV Briefing Light Reading 2016 ott Sling tv go90 DirectV now TV Sling TV 20 100 Dish TV (ARPU) Sling TV 2017 1 3 Dish AirTV Player AirTV Player AirTV Adapter 4K Android TV Sling TV AirTV Player Dish Sling TV Sling TV
18 Verizon go90 (mobile first) Sling TV go90 2015 9 10 TV Verizon 2016 2 Verizon Wireless Verizon LTE go90 (zero rating) AT&T DirecTV Now go90 Sling TV TV 2016 11 30 35 TV TV Verizon go90 AT&T AT&T DirecTV Now Light Reading AT&T DirecTV Now 2016 OTT Netflix 11 30 Amazon 2015 9 Prime Video 2016 4 Prime Video Netflix Reed Hastings CEO 2016 4 1 2017 tv tv 2017 OTT Hulu Netflix SVOD Hulu Sling TV DirecTV Now TV 40 Hulu SVOD DVR Hulu CBS ESPN Fox Sports CBS Sports TNT ABC FOX Disney Channel TV
19 2017.02 vol.10 Google YouTube YouTube TV Unplugged 2 2017 Hulu YouTube TV TV (cord cutting) CBS 2014 SVOD CBS All Access TV Star Trek Discovery OTT Netflix SVOD TV TV TV TV Reference Light Reading Salon Bloomberg
20 2016 2017 2017. 2017 Spotify IPO Amazon Briefing 2016 2017 BuzzAngle Music 2016 82.6% 2016 2 500 1 370 82.6% 2016 1 910 853 124.3% 11.7% 19.4% 2016 2016 4.2% 2016 12 1 Spotify 4 000 2 Apple Music 2 000 3 Universal Sony Warner
21 2017.02 vol.10 MIDiA Research 2016 12 1 2016 2017 2017 Amazon 2016 10 e Prime Spotify Apple Music Pandora iheartradio Pandora Premium iheartradio All Access Spotify IPo 2017 1 Spotify (IPO) Spotify 2016 3 10 2 IPO Spotify IPO 2017 IPO Apple Amazon Google Spotify Spotify IPO BTIG Research Rich Greenfield 2017 Spotify Apple Music Amazon Music Unlimited Fast Company 2017 7 2016 2017 1
22 2016 Apple Music Tidal 2017 Spotify Amazon Echo Amazon (AI) (VR) VR Reference BuzzAngle Music Billboard Fast Company
23 2017.02 vol.10 BBDO Flare Studio. Flare Studio BBDO BBDO. Briefing BBDO Flare Studio Flare Studio BBDO BBDO Flare Studio Flare Studio Open Studio Studio Plus Studio Pro 3 Open Studio Studio Plus Open Studio (vlogger)
24 Flare Studio Cesar Flare Studio (2017. 1) Studio Pro Studio Plus Studio Pro Flare Studio 2009 Tongal Tongal LEGO Tongal LEGO Mattel Tongal
25 2017.02 vol.10 Flare Studio Starz Entertainment Paul Suggett Suggett Reference Adweek L.A. Biz Boston Globe Flickering Myth
26 Google (AR) Tango Google AR Tango Phap2 Pro Lenovo 2016 11. 2017 1 AR 35. Google AR Google Android AR Briefing Tango Google ATAP(Advanced Technology and Projects) 3D. ATAP (robotics). ATAP Motorola Google Motorola Android AR Google tango Lenovo Asus 2014 Google 3D Tango 1) 3D GPS AR Tango (Motion tracking) 3D (Depth perception) (Area Learning) Tango Google AR Tango 2016 11 Lenovo Phap2 Pro Asus CES 2017 Phap2 Pro CPU HW Tango ZenFone AR Tango 3 000 AR Microsoft Hololens 500
27 2017.02 vol.10 tango Tango AR Tango Phap 2 Pro Android Tango IT Ars Technica Tango Google Phap 2 Pro Google AR Google Android AR Tango AR Woorld Google Play
28 Google AR Tango Tango Google Tango Google Tango VR Tango Google Tango Tango Tango (Game Changer) Reference Ars Technica The Verge
29 2017.02 vol.10 (AR). (STEM) Briefing 2016 (Toy Industry Association TIA) 2016 IT TechCrunch (VR) (AR) AR/VR Catherine Allen AR AR AR PTC Vuforia Jay Wright AR AR (STEM)
30 AR AR SmartGurtz SmartGurlz Siggy Robot Siggy Robot AR SmartGurlz CEO Sharmi Albrechtsen AR Reach Robotics AR Reach Robotics AR Reach Robotics Silas Adekunie CEO AR Lego AR NEXO KNIGHTS AR 2016 London Toy Fair Toy of the Show Reach Robots AR Reach Robotics Reference TechCrunch
31 2017.02 vol.10 VR 2016 VR VR VR. VR VR Briefing VR 2016 (VR) Niko Partners VR 2016 3 Niko Partners 2015 2016 VR 78% VR Niko Partners 2016 VR 30% VR 200 1 2 000 VR 2016 200 VR/AR 200 VR/AR
32 VR VR VR VR VR VR VR 11 11 T mall 30 VR Google Cardboard 30 ( 5 000 ) VR PC VR VR VR Xiaomi Huawei Pico VR Baofeng Mojing Deepoon VR VR VR (VR pods) 1) VR VR 3 000 VR VR 30 8 PC VR HTC Shenzen VR Shunwang VR VR VR Trend Hunter Reference Forbes
융복합 콘텐츠 Convergence Content Industry Trends Convergence Content Industry Trends one Page Summary 2020 150 2017 7
2020 150 2016 11 ( 国 闻 广电总 ) 2020 150 2020 150 11 23 ( 国 闻 广电总 ) 2020 150 ( 关 实 国 创 戏 ) PC 2016 12 31 ( ) 2017 1 2016 7 1 2004 10 10 214 IP STRABASE
2017 7 2016 2017 Spotify VR Amazon 2016 1 7 2015 2016 ( ) 82.6% MIDiA Research 2016 12 Fast Company 2017 1 1 Digital Music News 2017 2 2020 5 Spotify 2016 3 2 IPO 2017 IPO Spotify IPO (VR) VR VR VR Spotify 24.8% 2 Spotify (IPo) 6 Spotify 2017 9 4.9% 2017 2016 Apple Music Tidal Spotify Lady Gaga ( ) Troy Cater 2017 3 VR e Amazon 5 2016 Amazon 4 3.9 4.1 * 15.6% BuzzAngle(2017.1) 2016 124.3% * = ( /10) ( /1 500) Amazon e Amazon Prime Amazon Music Unlimited Amazon Music Unlimited Amazon Echo 4 (Spotify Apple Music 10 ) Amazon 2016 Spotify GroupM 2 1.7 GroupM 7 2 2 000 9.7 7.3 1 370 2 500 STRABASE