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동우 곽
5 years ago
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7 ABSTRACT A geographical indication (GI) system was introduced to Korea in 1999 and Bo-Seong Green Tea was first registered with this system in Since then, the volume of GI-registered agricultural goods in Korea has increased tremendously, leading to one hundred twenty three products by May Additionally, a GI collective mark system was introduced in Currently, the two systems have similar characteristics and are used side by side. This study seeks to examine the realities and issues of operating the Korean geographical indication system. The final purpose of this study is to find a way to improve the effectiveness and efficiency of the system. In order to examine how the geographical indication system is used, we performed intensive surveys and case studies of the organizations that were in charge of the registration. According to the results of surveys and case studies, local governments and producer organizations had together played leading roles in the registration of the geographical indication. However, once the registration was completed, the system did not work properly. The reason for this inadequate operation is twofold. While the effect of the geographical indication appears with a time lag, the system requires additional time and cost to be active. The producer organizations that registered their agricultural products with the geographical indication insist that more exposure of their products to consumers through the media such as TV or newspapers can yield a distinctive performance of the geographical indication system. In the meantime, appropriate management of product quality and a plenty number of personnel can guarantee the reputation of GI-registered products. However, each local government tries to register its agricultural products with both the geographical indication sys-

8 tem and the GI collective mark system to achieve superficial outcomes. A survey on consumer recognition of the geographical indication confirms the need to promote it to consumers. Only fifteen percent of consumer respondents recognized the geographical indication, which leads to the conclusion that consumer recognition is very low. Consumer opinions are that more consumer promotion (39.1%) and strict management of product quality (26.1%) are required for the geographical indication to be a useful system. The solutions for making the GI system effective can be summarized as follows: (1) reorganization of the current GI-registered products, (2) cautious selection of future GI-registered products, (3) exhaustive quality control and post-management of GI-registered products, (4) reinforcement of connection between the geographical indication and support policies for competitive regional industries, and (5) reorganization of the geographical indication system and the GI collective mark system. Researchers: Dong-Phil Lee, Kyeong-Hwan Choi, Junpyo Hong address: ldphil@krei.re.kr, kyeong@krei.re.kr, jhong@krei.re.kr

23 5.1. 지리적표시제도의법제화

24 5.2. 외국의지리적표시제도 5.3. 국제협상과지리적표시제도의보호

25 5.4. 지리적표시제도의성과측정

27 5.5. 선행연구종합및이연구의차별성

35 4.1. 지리적표시증명표장제도의대두

37 4.2. 지리적표시와지리적표시단체표장 4.3. 지리적표시와지리적표시증명표장

49 4.1. 운영상의문제점

50 4.2. 용어개념상의문제

55 2.1. 등록추진은생산자단체와지자체가주도

56 2.2. 제출자료가많고복잡

58 2.3. 등록준비는대부분외부전문기관에위탁

59 2.4. 지리적연관성이나품질특성에대한부각은미흡

61 2.5. 지리적표시단체표장도병행등록

63 3.1. 등록단체의활동이활발하지않음

64 3.2. 사후품질관리비용은자체수입과지자체지원으로충당

65 3.3. 등록단체스스로는품질관리를잘하는것으로판단

66 3.4. 품질관리상애로사항

68 3.5. 지리적표시제도관리 운영상애로사항

69 3.6. 판매는주로대형 도매유통

70 3.7. 지리적표시제활용실태

71 3.8. 다양한표시및인증마크보유

73 4.1. 지리적표시등록으로긍정적변화

75 4.2. 신뢰도와인지도향상

76 60,000 50,000 40,000 30,000 20,000 10,000 경북영천시경북청송군대구달서구충북충주시경북영주시경북의성군충남예산군 - 1 일 5 일 10 일 15 일 20 일 25 일

77 4.3. 지리적표시제도의성과 : 홍보, 이미지개선, 차별적유통

83 알고있다 모른다 (276 명 ) 40% (107 명 ) 15% 이름만들어봤다 (317명) 45%

89 4.1. 브랜드자산측정의의의

92 4.2. 지리적표시등록품목의브랜드자산측정결과

95 α α α α

96 α β β β ε

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105 2.1. 현행지리적표시등록제도의운영실태파악및재정비

106 2.2. 지리적표시등록품목선정의신중

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110 3.3. 지리적표시등록품목의철저한품질관리및사후관리

111 3.4. 생산자교육및소비자에대한홍보강화

112 3.5. 지역특화산업육성과지리적표시제도의연계강화

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114 3.6. 지리적표시보호체계의일원화방안강구

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120 1.1. 선행연구검토 1.2. 지리적표시에대한이론적검토

121 1.3. 지리적표시등록실태

122 1.4. 지리적표시제도의운영실태

123 1.5. 지리적표시제도에대한소비자반응분석

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128 1.1. 주요내용

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131 1.2. 지리적표시와등록상표와의관계 1.3. 포도주및증류주에대한보호

132 2.1. 랜험법 (Lanham Act) 11 에의한지리적표시의보호

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134 2.2. 랜험법이외의지리적표시보호

135 3.1. 상표법상지역단체상표제도에의한보호

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138 3.2. 부정경쟁방지법에의한보호

139 3.3. 기타법령에의한보호

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141 지리적표시제도에대한등록단체조사 조사관련문의처 : 한국농촌경제연구원이동필 ( ) 최경환 ( ) 홍준표 ( ) 농식품부소비안전정책과김평전 ( )

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156 지리적표시제도에대한소비자조사 조사관련문의처 : 한국농촌경제연구원이동필 ( ) 최경환 ( ) 홍준표 ( )

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178 Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

179 Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

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181 Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

140,000 120,000 100,000 80,000 60,000 40,000 경북영천시경북의성군경북청송군충북충주시 20,000-2006 년 3 월 2010 년 9 월

182 140, , ,000 80,000 60,000 40,000 경북영천시경북의성군경북청송군충북충주시 20, 년 3 월 2010 년 9 월 60,000 50,000 40,000 30,000 20,000 10,000-1 월 3 월 6 월 9 월 12 월 경남밀양시경북영주시경북영천시경북의성군경북청송군대구달서구충남예산군충북충주시

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