, ( ) 1) ... (NSD) (NPD),,..,.,,.,,. I % %. (Behara, 2000). * **

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1 , ( ) 1) ** **... (NSD) (NPD),,..,.,,.,,. I % %. (Behara, 2000). * **

2 308, ,., (Fitzsimmons, et al., 2000)... (, 1999)., (Behara, 2000)..,....,... (Boone, 2000).,..

3 309. (NSD) (NPD),, 124. II. OECD 60%,, 70% %, %, %, % ( ) % 65.7%. [ 1],,... (de Brentani, 1989). : % : OECD(2002), National Accounts of OECD Countries (2002),, p. 27.

4 310, 구성비 년도 한국미국일본.., (Avlonitis, Papastaopoulou & Gounaris, 2001). (Fitzsimmons, et al., 2000).. (Edgett & Parkinson, 1994; Vermeulen, 2001).,. (Avlonitis et al., 2001)...

5 311 (Johne et al., 1998).. (Larsen, 2001)... (Vermeulen et al., 2002)., (Meyer et al., 2001).. 60%, [ 2]., ()..,.. < 2>.

6 312, 라인계획 전략개발 개념창출 서비스 개념스크린 제조 사업성 분석 개발 시험및타당성분석 제조개발 상품화 NSD NPD , R&D NPD NSD. NPD NSD. : Griffin(1997). de Brentani(2001),,,. < 3>.

7 313 NSD NPD. / (me-too)..... NSD NSD : de Brentani(2001) Johne(1998),,. Lovelock(1984)..,,,,

8 314, (Johne et al., 1998). Johne(1998),, (offer). (opportunity analysis)..,.., (Johne et al., 1998)..,,, ,. (offer) 1)

9 315 /... (offering).....,.,,,,,. III.. (de Brentani, 2001), 1) offer.,,,.,,, (, 1994).

10 316, (Johne et al., 1998).., (Cooper & Kleinschmidt, 1994) (Griffin & Hauser, 1993; Song & Parry, 1997). [ 3]. de Brentani(1989)... (Mahadvan et al.,1998). (Li et al., 1998).. Jaworski Kohli(1993).,. Cooper(1999)...

11 317 1:. 1-1:. 1-2:. 1-3:. 2:. 2-1:. 2-2:. 2-3:.. Froehle(2000)

12 318, ,..,. Martin Horne(1993) ,. (Avlonotis et al., 2001). (Rochford et al., 1997). 3:. 3-1:. 3-2:. 3-3:. 4:. 4-1:. 4-2:. 4-3:. ( ).

13 319. Martin Horne(1993)... Cooper(1995)... (Moore, 1987). Crawford.,,,,, (Martin & Horne, 1993). (Johnson et al., 2000; Cooper & Kleinschmidt, 1995). (strategic vision). (Fitzsimmons et al., 2000). 5:. 5-1:. 5-2:. 5-3:. 6:. 6-1:.

14 320, :. 6-3:. IV.., (, 2001; Heskett et al., 1990) , ,. 54, 36, ,. Likert 7 (1: 7: ).

15 321,,, < 5>. () Giffin & Hauser(1993) Li & Calantine(1998) Day & Wensley(1992) Li & Calantine(1998) Zeithaml(1998) Sujan, Weitz, & Kumar(1994) Griffin(1997) Cooper & Kleinschmidt(1995) Cohen & Levinthalvl(1990) Lievens & Moenaert(2001) Noori, Munro, Deszca, Cohen(1997) de Brentani(1995)

16 322, Noori, Munro, Deszca, Cohen(1997) Cooper & Kleinschmidt(1995) Martin & Horne(1993) Cooper & Kleinschmidt(1995) Page(1993) 3 () () 3 ( ) Griffin(1997) Griffin & Page(1996) Cooper & Kleinschmidt(1995) Cooper(1999) Brown & Eisenhardt(1995) Cooper & Kleinschmidt(1995).,. SPSS ver

17 323 (61.29%) (38.71%), %, %. < 9>. (%) (%) KMO(Kaiser Meyer Olkin) Bartlett. ( &, 2003). KMO 0.60, Bartlett KMO 0.849

18 324, Bartlett KMO Bartlett KMO Bartlett < 10> < 13> (, 1999)

20 326, () () ( ) < 15>. < 15> VIF , t 5.224, t β t R 2 F VIF ** ** ** ** * : p 0.10 ** : p 0.05

21 327. < 16>. < 16> VIF , t 2.743, t 2.230, t , t 4.187, t 2.728, t β t R2 F VIF * ** ** ** ** ** ** **.755 * : p 0.10; ** : p < 17>. < 17> VIF 1.5., t 4.815, t 1.821

22 328, ,. t t ,,. β t R2 F VIF * ** ** ** ** ** * : p 0.10; ** : p 0.05 V... < 20>.,.....

23 329 (5%) ,.,..

24 330, ,.,..... (2001), :,,, 24(3), 박정민, 나상균 (2003), SPSS 11.0을이용한통계분석, 법문사, 서울. (1999), -(CS),,. (1994), - -,,. (2002),,, Avlonitis, G.J., Papastaopoulou, P.G. & Gounaris, S.P. (2001), An empirically-based typology of product innovativeness for new financial services: Success and failure screnarios, The Journal of Product Innovation Management, 18, Behara, R.S. (2000), Process Innovation in Knowledge-Intensive Service, in J.A. Fitsimmons and M.J. Fitsimmons (eds.) New Service Development, Sage Publications Inc.,

25 331 Boone, T. (2000), Exploring the Link Between Product and Process Innovation in Services, in J.A. Fitsimmons and M. J. Fitsimmons (eds.) New Service Development, Sage Publications Inc., Cohen, W.M. & Levinthalv, D.A. (1990), Absorptive Capacity: A New Perspective on Learning and Innovation, Administrative Science Quarterly, 35, Cooper, R.G. & Edgett, S.J. (1999), Product developmetn for the service sector-lessons from market leaders, Perseus Book, Cambridge, M.A. Cooper, R.C. & Kleinschmidt, E.J. (1995), Benchmarking the firm's critical success fators in new product development, Journal of Product Innovation Management, 12, Cooper, R.C. & Kleinschmidt, E.J. (1994), Determinants of timeliness in product development, Journal of Product Innovation Management, 11, de Brentani U. (2001), Innovative versus incremental new business service: Different keys for achieving success, The Journal of Product Innovation Management, 18, de Brentani, U. (1989), Success and failure in new industrial services, Journal of Product Innovation Management, 6(2), Day, G. & Wensley, R. (1994), The Capabilities of Market Driven Organizations, Journal of Marketing, 58(Oct.), Edgett, S. & Parkinson, S. (1994), The development of new finacial service: Identifying determinats of success and failure, International Journal of Service Industry Management, 5(4), Fitzsimmons, J.A. & Fitzsimmons, M.J. (2000), Service Management Operations, Stratrgy and Information Technology, 3rded, McGraw-Hill, New York. Froehle, C., Roth, A.V., Chase, R.B. & Voss, C. (2000), Antecedents of new Service Development Effectiveness: An Exploratory Examination of Strategic Operations Choices, Student Paper. Griffin, A. (1997), PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices, Journal Product Innovation

26 332, Management, 14, Griffin, A. & Hauser, J.R. (1993), The Voice of the Customer, Marketing Science, 12(1), Heskett, J.L., Sasser, Jr. W.E. & Hart, C.W. (1990), Service Breakthoughs: Changing the Rules of the Game, NewYork, Free Press. Jaworski, B.J. & Kohli, A.K. (1993), Market Orientation: Antecedents and Consequences, Journal of Marketing, 57, Johne, A. & Storey C. (1996), New service development: a review of the literature and annotated bibliography, European Journal of Marketing, 32(3/4), Johnson, S.P., Mennor, L.J., Roth A.V. & Chase R.B. (2000), A Critical Evaluation of the New Service Development Process, in J.A. Fitzsimmons and M. J. Fitzsimmons (eds.) New Service Development, Sage Publications Inc., Larsen, J.N. (2001), Human Resources and Social Practice: The Knowledge-Intensive Business Service Firm as a Distributed Knowledge System, The Service Industries Journal, 21(1), Li, T. & Calantone, R.J. (1998), The Impact of market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination, Journal of Marketing, 62(Oct.), Lovelock, C.H. (1983), Classifying Services to Gain Strategic Marketing Insight, Journal of Marketing, 47, Madhavan, R. & Grover, R. (1998), From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management, Journal of Marketing, 62(10), Meyer, M.C. & DeTore A. (2001), PERSPECTIVE: Creating a platfom-based approach for developing new services, The Journal of Product Innovation Management, 18, Noori, H., Munro, H., Deszca, G., Cohen M. (1997), Managing the P/SDI Process: Best-in-class principles and leading practices, International Journal of Technology Management, 13(3),

27 333 Rochford L. & Rudelius W. (1997), New Product development process: Stages amd success in the medical industry, Industrial Marketing Management, 26, Sujan, H., Weitz B.A. & Kumar N. (1994), Learning Orientation, Working Smart and Effective Selling, Journal of Marketing, 58(7), July, Vermeulen, P. & Dankbaar, B. (2002), The Organization of Product Innovation in the Financial Sector, The Service Industries Journal, 21(1), Zeithaml, V.A. & Bitner, M.J. (1998), Service Marketing, McGraw-Hill, New York.

28 334, Success Factors for New Service Development in Travel Industry 2)Sang-Chul Jung** Myeong-Suk Kim** The purpose of this study is to find the critical factors for successful new service development, and to identify the relationships between NSD success factors and performances in domestic travel industry. In the results, we confirmed the following consequences. First, the study presented the theoretical basis for setting the new service concept and the business strategy for a firm to develop new service by providing relationships of NSD factors and NSD performance. Second, we find that success factors for NSD are market-related, company-related and development process-related. Third, Relations between success factors for New Service Development and performances are clarified. *Professor, College of Economis & Management, Chungnam National University **Part-time lecturer, Chungnam National University/Pai Chai University

정보화정책 제14권 제2호 Ⅰ. 서론 급변하는 정보기술 환경 속에서 공공기관과 기업 들은 경쟁력을 확보하기 위해 정보시스템 구축사업 을 활발히 전개하고 있다. 정보시스템 구축사업의 성 패는 기관과 기업, 나아가 고객에게 중대한 영향을 미칠 수 있으므로, 이에 대한 통제

정보화정책 제14권 제2호 Ⅰ. 서론 급변하는 정보기술 환경 속에서 공공기관과 기업 들은 경쟁력을 확보하기 위해 정보시스템 구축사업 을 활발히 전개하고 있다. 정보시스템 구축사업의 성 패는 기관과 기업, 나아가 고객에게 중대한 영향을 미칠 수 있으므로, 이에 대한 통제 연구논문 정보화정책 제14권 제2호, 2007년 여름, pp.3~18 정보시스템 감리인의 역량이 감리성과에 미치는 영향에 관한 연구 나중수*, 전성현** 최근 공공기관에서 정보화시스템 감리가 의무화되어 감리에 대한 관심이 증대되고 있으며, 한편으로 개선요구사 요약 항이 제기되고 있다, 그동안 정보시스템 감리분야의 연구는 감리지침과 감리기술연구, 감리실시유무에