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4 Auguest 2009 The Type of Performance Management and Organizational Performance Lang Do Ryu 1 Organizational Learning for Improving Quality of Care in Healthcare Organizations: Lessons from SSM Healthcaret Kwamg jum kim 25 Effects of product placement(ppl) in TV drama on brand recall and attitude: focusing on moderating impact of brand familiarity and identification Mijung Kim Jongbae Kim 43 Knowledge Management Strategy and Task Characteristics : the department level in the financial institute. HyunDo Seol 67 Exploratory Study on the Effect of Key Contact Employee Turnover on Reducing Customer Churn Kye Sook Han Seong Keun Yi Hana Yun 89 Appendix 103

26 ,,,.,,,,,.,,,.,. ~parkcom,.,,,, (), ~. Furnham, A., Performance Management System, European Business Journal, ~,. Hoque, Z., & James, W., Linking balanced scorecard measures to size and market factor: Impact on organization performance, Journal of Management Accounting Research, Vol., No., (), pp. ~. Kaplan, R. S., & Norton, D. P., The Balanced Scorecard Measures that Drive Performance, Harvard Business Review, January-February, (), pp. ~. Murphy, K., & Cleveland, J., Understanding Performance Appraisal, Social, Organizational and Goal based Perspectives, London: Sage,. Shark & Govindrajan, Strategic Cost Management, Free Press, New York,. Spangenberg, H., Understanding and Implementing Performance Management, Cape Town: Juda,.

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66 ,,,, (), pp. ~., TV (PPL) -,,, (), pp. ~., TV PPL, :.,, (), pp. ~., PPL,,, (), pp. ~., ( - ) PPL,,, (), pp. ~., (PPL) : PPL,,, (), pp. ~.,..., TV PPL,,, (), pp. ~.,,,,,, (), pp. ~.,,,.,... LG,... Babin, L. A. and Carder, S. T. Viewers recognition of brands placed within a film, International Journal of Advertising, Vol., (), pp. ~. Balasubramanian, S. K. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues, Journal of Advertising, Vol., No., (), pp. ~. Baker, H. L. and Crawford, H. A. Product placement, unpublished working paper, Department of marketing, University of Strathclyde, Glasgow, Scotland.. Chung, S. W. and Szymanski, K. Effects of brand name exposure on brand choices: An implicit memory perspective, Advances in Consumer Research, Vol., (), pp. ~. d'astous, A. and Chartier, F. A Study of Factor Affecting Consumer Evaluations and Memory of Product Placement in Movies, Journal of Current Issues and

67 Research in Advertising, Vol., No., (), pp. ~. d'astous, A and Seguin, N. Consumer Reaction to PPL Strategies in TV sponsorship, European Journal of Marketing, Vol., No. /, (), pp. ~. DeLorme, D. E. and Reid, L. N. Moviegoers experiences and interpretation of brand in films revisited, Journal of Advertising, Vol., (), pp. ~. Gupta, P. B. and Lord, K. R. Product placement in movies: The effect of prominence and mode on audience recall, Journal of Current Issues and Research in Advertising, Vol., No., (), pp. ~. Gupta, P. B., Balasubramanian, S. K. and Klassen, M, L. Viewer s Evaluations of Product Placement in Movies: Public Policy and Managerial Implication, Journal of Current Issues and Research in Advertising, Vol., No., (), pp. ~. Hall, E. Young consumers receptive to movie product placement, Advertising Age, Vol., No., (). Holbrook, M. B. and O Shaughnessy, J. The Role of Emotion in Advertising, Psychology and Marketing, (Summer), (), pp. ~. Karrh, J. A. Effects of brand placement in feature films: The practitioners view, in The Proceedings of the, Conference of the American Academy of Advertising, (), pp. ~. Karrh, J. A. Brand placement: A review, Journal of Current Issues and Research in Advertising, No., (), pp. ~. Karrh, J. A, McKee, K. B. and Pardun, C. J. Practitioners Evolving Views on Product Placement Effectiveness, Journal of advertising research, Vol., No., (), pp. ~. Lavidge, R. J. and Steiner, G. A. A Model for Predictive Measurement of Advertising Effectiveness, Journal of Marketing, Vol., (), pp. ~. Lord, K. R. and Putrevu, S. Advertising and publicity: An Information Processing Perspective, Journal of Economic Psychology, Vol., (), pp. ~. Nebenzahl, I. D. and Secunda, E. Consumer Attitudes Toward Product Placement in Movies, International Journal of Advertising, Vol., (), pp. ~. Nelson, M. R. Recall of Brand Placements in Computer/Video Games, Journal of Advertising Research, (March/April), (), pp. ~. Ong, B. S. and Meir, D. Should product placement in movies be banned? Journal of Promotion Management, Vol., No. /, (), pp. ~. Petty, R. E. and Cacioppo. J. T. Central and Peripheral Routes to Advertising

68 Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research. Vol., (), pp. ~. Richard, M. A Review and Investigation into the Effectiveness of Product Placement in Films, in The Proceedings of the, Conference of the American Academy of Advertising, (), pp. ~. Russell, C. A. Investigating the Effectiveness of Product Placement in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude, Journal of Consumer Research, (December), (), pp. ~. Sabherwal, S., Pokrywczynski, J. and Griffin, R. Brand recall for product placements in motion pictures: A memory-based perspective, paper presented to the conference of the association for education in journalism and mass communication. (). Schacter, D. L. Implicit memory: history and current status, Journal of Experimental Psychology: Learning, Memory and Cognition, Vol., (), pp. ~. Steortz, E. The cost efficiency and communication effects associated with brand name exposure within motion pictures, master s thesis, West Virginia University. (). Tulving, E. and Schacter, D. L. Priming and human memory systems, Science, Vol., (), pp. ~. Williamsen, D., Johnson, H. and Ericksen, C. Some characteristics of posthypnotic amnesia, Journal of Abnormal Psychology, Vol., (), pp. ~. Yang, M. The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior, Journal of Communication, Vol., No., (), pp. ~. Zajonc, R. B. and Markus, H. Affective and cognitive factors in preferences, Journal of Consumer Research, Vol., (), pp. ~.

88 ,,,, ().,,,, (), pp. ~., (P - KSP),, (), pp. ~.,,, ().,,,, (), pp. ~.,,, - -,,, (), pp. ~.,,, (), pp. ~., :,,, (), pp. ~. Becerra-Fernandez, I and Sabherwal, R., Organizational Knowledge Management: A Contingency Perspective, Journal of Management Information Systems, Vol., No., ), pp. ~. Choi, B. and Lee, H., An Empirical Investigation of KM Styles and Their Effect on Corporate Performance, Information & Management, Vol., (), pp. ~. Choi, B. and Lee, H., Knowledge Management Strategy and Its Link to Knowledge Creation Process, Expert Systems with Applications, 23 () pp. ~. Hair, J. F., Anderson, R. E., Tathan, R. L., and Black, W. C., Multivariate Data Analysis with Readings, Englewood Cliffs, New Jersey: Prentice Hall, (). Hansen, M., Nohria, N., and Tierney, T., What s Your Strategy for Managing Knowledge? Harvard Business Review, March-April, (), pp. ~. Kamara, J. M., Anumba, C. J., and Carrillo, P. M., A CLEVER Approach to Selecting a Knowledge Management Strategy, International Journal of Project Management,

89 Vol., (), pp. ~. Koskinen Kaj. U., Pekka Pihlanto, and Hannu Vanharanta, Tacit Knowledge Acquisition and Sharing in a Project Work Contex, International Journal of Project Management, Vol., (), pp. ~. Maier, R., and Remus, U., Defining Process-oriented Knowledge Management Strategies, Knowledge and Process Management, Vol., No., (), pp. ~. Nomura, T., Design of Ba for Successful Knowledge Management-How Enterprises Should Design the Places of Interaction to Gain Competitive Advantage, Journal of Network and Computer Applications, Vol., (), pp. ~. Perrow, P., A Framework for the Comparative Analysis of Organization, American Sociological Review, Vol., No., (), pp. ~. Schulz, M. and Jobe, L. A., Codification and Tacitness as Knowledge Management Strategies An Empirical Exploration, The Journal of High Technology Management Research, Vol., (), pp. ~. Singh, H., and Zollo, M., The Impact of Knowledge Codification, Experience Trajectories and Integration Strategies on the Performance of Corporate Acquisitions, The Wharton School Working Paper No. (), pp. ~. Zack, M. H., Developing a Knowledge Strategy, California Management Review, Vol., No., (), pp. ~.

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102 Anderson, Erin and Thomas S. Robertson, Inducing Multiline Salespeople to Adopt to House Brands, Journal of Marketing, Vol., No., (), pp. ~. Barnes, James G., Closeness, Strength, and Satisfaction: Examining the Nature of Relationships Between Providers of Financial Services and Their Retail Customers, Psychology & Marketing, Vol., No., (), pp. ~. Beatty, Sharon E., Morris Mayer, James E. Coleman, Kristy Ellis Reynolds, and Jungki Lee, Customer-Sales Associate Retail Relationships, Journal of Retailing, Vol., No., (), pp. ~. Bendapudi, Neeli and Robert P. Leone, Managing Business to Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm, Journal of Marketing, Vol. (April), (), pp. ~. Bendapudi, Neeli and Robert P. Leone, How to Lose Your Star Performer - Without Losing Your Customer Too, Harvard Business Review, Vol. (November), (), pp. ~. Bitner, Mary Jo, Evaluation Service Encounters: The Effects of Physical Surroundings and Employee Responses, Journal of Marketing, Vol., No., (), pp. ~. Brown, Stephen W. and Teresa A. Swartz, A Gap Analysis of Professional Service Quality, Journal of Marketing, Vol., No., (), pp. ~. Brown, Steven P., The Moderating Effects of Insupplier/ Outsupplier Status on Organizational Buyer Attitudes, Journal of the Academy of Marketing Science, Vol., No., (), pp. ~. Cravens, David W., The Changing Role of the Sales Force, Marketing Management, Vol., No., (), pp. ~. Crosby, Lawrence A., Kenneth R. Evans, and Deborah Cowles, Relationship Quality in Services Selling: An Interpersonal Influence Perspective, Journal of Marketing, Vol., No., (), pp. ~. Czepiel, John A., Service Encounters and Service Relationships: Implication for Research, Journal of Business Research, Vol., No., (), pp. ~. Dollinger, Marc J., Peggy A. Goulden, and Todd Saxton, The Effect of Reputation on the Decision to Join a Joint Venture, Strategic Management Journal, Vol., No., (), pp. ~.

103 Doney, Petricia M. and Joseph P. Canon, An Examination of the Nature of Trust in Buyer- Seller Relationships, Journal of Marketing, Vol., No., (), pp. ~. Duboff, Rob and Carla Heaton, Employee Loyalty: A Key Link to Value Growth, Strategy & Leadership, Vol., No., (), pp. ~. Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh, Developing Buyer-Seller Relationships, Journal of Marketing, Vol., No., (), pp. ~. Gould, Sam, An Equity-Exchange Model of Organizational Involvement, Academy of Management Review, Vol., No., (), pp. ~. Gwinner, Kevin P., Dwayne D. Gremler, and Mary Jo Bitner, Relational Benefits in Services Industries: The Customer's Perspective, Journal of the Academy of Marketing Science, Vol., No., (), pp. ~. Hammond, Sue Annis and John W. Slocum Jr., The Impact of Prior Firm Financial Performance on Subsequent Corporate Reputation, Journal of Business Ethics, Vol., No., (), pp. ~. Jones, Eli, Jesse N. moore, Andrea J.S. Stanaland, and Rosalind A.J. Wyatt, Salesperson Race and Gender and the Access and Legitimacy Paradigm: Does Difference Make a Difference? Journal of Personal Selling & Sales Management, Vol., No., (), pp. ~. Keaveney, Susan M., Customer Switching Behavior in Service Industries: An Exploratory Study, Journal of Marketing, Vol. (April), (), pp. ~. Lahti, Ryan K. and Michael M. Beyerlein, Knowledge Transfer and Management Consulting: A Look at the Firm, Business Horizons, Vol., No., (), pp. ~. Lee, Thomas W. and Steven D. Maurer, The Retention of Knowledge Workers with the Unfolding Model of Voluntary Turnover, Human Resource Management Review, Vol., No., (), pp. ~. Lovett, Steve, David Horrison, and Meghna Virick, Managing the Boundary Spanner- Customer Turnover Connection, Human Resource Management Review, Vol., No., (), pp. ~. Macintosh, Gerrard and Lawrence S. Lockshin, Retail Relationships and Store Loyalty: A Multi-Level Perspective, International Journal of Research in Marketing, Vol., No., (), pp. ~. Moorman, Christine, Rohit Deshpande, and Gerald Zaltman, Factors Affecting Trust in Market Research Relationships, Journal of Marketing, Vol., No., (),

104 pp. ~. Petrick, Joseph A., Robert F. Scherer, James D. Brodzinski, John F. Quinn, and M. Fall Ainina, Global Leadership Skills and Repetitional Capital: Intangible Resource for Sustainable Competitive Advantage, Academy of Management Executive, Vol., No., (), pp. ~. Pfeffer, Jeffrey, Toru Hatano, and Timo Santalainen, Producing Sustainable Competitive Advantage Through People, Academy of Management Executive, Vol. (February), (), pp. ~. Price, Linda L. and Eric J. Arnould, Commercial Friendships: Service Provider-Client Relationships in Context, Journal of Marketing, Vol., No., (), pp. ~. Reynolds, Kristy E. and Sharon E. Beatty, A Relationship Customer Typology, Journal of Retailing, Vol., No., (), pp. ~. Seabright, Mark A., Daniel A. Levinthal, and Mark Fichman, Role of Individual Attachments in the Dissolution of Organizational Attachments, Academy of Management Journal, Vol., No., (), pp. ~. Smith, Mark A. and H. Millard Smith, Physician Selling: What Physicians Want from a Salesperson, Health Industry Today, Vol., No., (), pp. ~. Tax, Spephen S. and Stephen W. Brown, Recovering and Learning from Service Complaint Experiences: Implications for Relationship Marketing, Journal of Marketing, Vol., No., (), pp. ~. Weitz, Barton A. and Kevin D. Bradford, Personal Selling and Sales Management: A Relationship Marketing Perspective, Journal of the Academy of Marketing Science, Vol., No., (), pp. ~. Yoon, Eunsang, Hugh J. Guffey and Valerie Kijiewski, The Effects of Information and Comopany Reputation on ), entions to Buy a Business Service, Journal of Business Research, Vol., No., (), pp. ~.

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