2000 2000. 2000. 12. 2000.
C C 2000 (, ) (, ) (, ) (, ) (, )
2000,. 6 5 2000. 1991. 2000 2001.,, 10 19,,. < >,,,,. < >..
< >,,,. < >,,. < >,,. 6.,,, 2001. 1991 2000 10.. 2000 12 2000
17 / 33. 35. 37 1. 37 2. 38 3. 39 4. 39 (1) 40 (2) 40 5. 41 6. 42. 43. 46 1. 46 2. 47 3. 49 4. 49 5. 50 6. 50
. 52 1. 52 2. 56 3. 58 4. 59 / 61. 63. 66. 70 1. 70 2. 72 3. 72 4. 73. 75 1. 75 2. 79 3. 81 4. 83 5. 85. 88 < 1> 3 77 < 2> KBS 78
< 3> 3 80 < 4> 82 < 5> 84 < 6> 10 86 / 95 I. ( ) 97 II. 101 1. 101 2. 103 3. 105 4. 108 (1) 108 (2) 108 (3) 108 (4) 109 III. 110 1. 110 2. 112 3. 114 4. 116 IV. : 120 < 1> 101
< 2> (2000 ) 102 < 3> 102 < 4> / 103 < 5> 104 < 6> 104 < 7> ( ) 105 < 8> 106 < 9>,, 107 / 125. : 127. 131 1. 131 2. 134. 138 1. 138 2. 140. 149 < 1> (1997, 1999) 132 < 2> 132 < 3> (1996/1998 ) 133 < 4> (1980/1995) 136 < 5> 1999 138
< 6> (1995-1999) 140 < 7> 3 (1998-1999) 141 < 8> 1999 142 < 9> (SBS TV, 1994 12 ) 143 < 10> (1994-1999) 144 < 11> (1991/1995) 144 < 12> (2000, 6-9 ) 147 / 155. 157. 161. 164 1. 164 (1) 164 (2) 165 (3) 169 (4) 171 2. 173 3. 174. TV 177 1. TV 177 2. TV 178 3. 181 4. 184 (1) : MBC 184
(2) TV: 186. 189 1. 189 (1) 189 (2), 190 (3) 190 (4) 191 (5) 191 2. 192. 195 < 1> 161 < 2> 165 < 3> 10 166 < 4> 167 < 5> 168 < 6> 168 < 7> 169 < 8> (1991 ) 170 < 9> 170 < 10> 172 < 11> (1997 ) 173 < 12> TV (1999 ) 177 < 13> TV ( 4 ) 179 < 14> 2000 TV 179 < 15> 2000 TV 180 < 16> TV 180
< 17> 182 < 18> 1999 (TV ) 182 < 19> 184 < 20> 185 < 21> 186 < 22> 187 < 23> 187 < 24> 192 < 1> 171 < I> (2000. 9 ) 198 < II> 1999-2000 3 201 2000 211
19 -..,,,.,,........ 2000.. ( 1).,.
20 2000,. (2).. (3) 1995... (4), ( ). (5),
. 2 1
2 2 2000 (6)...
23-1), 2), 3).., 1991 1) (,, ), 2) 60-90%,, 3) 3 38-66%, 4) 1-2, 5),. 6)...,... ( 1).,.
2 4 2000 3%. (2)... (, ) (3).. 1-2. (4).,..
25. (5).. 2.
2 6 2000 -..,... ( ), 1997 20% 98 20%.,, 10%.,. TV,,...
2 7. ( ).,..,..,.,.., IMF 20-25%. (SBS )
28 2000. 20-25%.. MBC....
29 -...,.,,...,.,.,..... (, ).,.,... 12.5%.,. 25% 14.4%. 2.
3 0 2000-21,, 21. TV TV...... 1998 11 3 16 (800 ) 10 (490 ), 3 (200 ), 3 (110 ). TV 26.4%, 20%. TV 250 2000 1 KBS MBC 5,200 (250 0.4 52), 30 173 (13 13 ), SBS 4,550 (250 0.35 52), 30 152 (13 12 ).. TV, 185,018 (525,600 0.80 0.4). 30, 4
3 1 1,541, 705 837. 250 20 9,250......,.....,., I (KBS, MBC), II ( ), III(SBS ), IV( TV ). I >II & III >IV.,. 35%, 30%, 25%.
3 2 2000,..,., 3 75%, 4 50%,.,. ( ) ( ) ( ),.,,.....
( )
3 5....... 2000...........
3 6 2000.
3 7... 1. ( 72, 58 ) 72 ( ) ( ) ( ).. 58 ( ) 72 1 (, ) 100 40. 72 2 100 30, 72 3 100 15.
3 8 2000 2. ( 71 1, 57 1 ) 71 ( )... 57 ( ) 71 1 100 80, 100 50. 71 2.. : 100 20 100 40. : 100 30 100 50. : 100 50 100 70. : 100 30 100 50. : 100 40 100 60. : 100 50 100 80 71 3 1
3 9 100 60. 3. ( 69 5, 50 5 ) 69 ( ) 5,. 50 ( ) 5 69 5 100 50 100 85. 4. ( 59 2 ) 73 ( ) 2, 4. 59 ( ) 1 73 2 ( ).
40 2000 (1). ( ) 100 10...,,.. 4 4, 2 4, 1 20, 1 30.., 6, 10, 4 1. (2). 10., 12.. 45 60 (. ) 1, 60 90 2, 90 120 3, 120 4, 3, 1.,,.. 2, 5, 1 40.
4 1. 4, 10, 4 1.,., 73 4 100 1, 31 4 3. 5. ( 69 3, 4, 50 ) 69 ( ) 3,. ( ), 4. 50 ( ) 1 69 3 100 10, 100 30, 100 50. 4 69 4 100 50, 100 80.
4 2 2000 6. ( 69 6, 5 1 ) 69 ( ) 6. 51 ( ) 69 6 100,,,.
43.. ( ).,...,,,.., (public trustee)......
4 4 2000.....,,...,.,.,,........
45...
4 6 2000.,....,...,.. 1..,,...
4 7... 1991, 1994 1998.,.,. 2. 1)..,.,,...,. 1).
48 2000..,.,.... 21,, 21.., (, ),,... TV.,,... 1998 10 TV,. TV.,,
49. 3. 1995... TV, 1997 IMF., SBS,,... 4. ( )
50 2000..... 5.....,.. 6..
5 1.,...
5 2 2000. 2).. 1... (1). 40%, 60%. TF1 ( 18-23, 14 23 ). 1992 1 8 (,, ) ( ) CSA( ). 40%, 60%. 2 ), ; (2000. 8) p.8-9 ;, (1999) ; KBS, 96,KBS 71(1996).
53 20 30 22 30.. 1987 1 26 87-36. France 2 France 3..... 1970. (CSA) ORTF 60% 50%. 1986. 1990 1 ( 90-66) 50%, 60%. 1992 ( 6 11, 2 11 ),,.. 1992 1 50% 40%, CSA.
5 4 2000., CSA M6 1995 3 1, 1996 5 11 ( 2 11 ).. 1990,. 1990 1 France2 France3 (99-67). 10% 4. CSA 5 7. 1995. 15% ( ), 120 8 9. 1992 15% 2%, 20% 15%. 1995 France2 France3, TF1, M6.
55 1995 CSA 15% 120. 1997 France2 France3 17%(1996 16% ), 8 9 96. 1996 9.,., 1996 7 192, 10 30 144 ( 104 ). 52. 3., ( France2 8 30 ), 7 30.,. 1995 11 (95-1162) 3%. 2.5%, 0.5%. 50%.. CSA 1999
5 6 2000.. 3) ( ),. 15%, 3 2., TF 1 10%, 1997. M6, 20%, 3 2. 4 ) 2. (1). (,,,, ).,. ITV. 3),, (2000.8), pp.8-9. 4 ), (1999),p.225.
5 7 (2) 1990. 1954. 1954 (Television Act ) ITA. 1990 ITC. < >. 50%.( 4 ) (3) BBC 25%. GMTV(ITV ) 73%.,,,.. < >.. : 50% (4 ). : 10% 10%(5 )
58 2000 3. 5 ) (1). 6 60%.. ( 6-12 ) 60%.. ( 6-12 ) 50%.... 6 60%. ( 6-12 ) 50%. (2) 1 60%. 5), (1999), p.205.
59 4. 6 ) ABC( ).. <ABC-TV> 50%, 100.. <ABC > 20%. <ABC FM>, 5%.. <ABC > 80%. 6 ) KBS, 96,KBS 71(1996).
60 2000,,, (,,1995).,, (2000.8).,,,,, (2000.2).,,, (,,1995)., (1999)., 6, (1996)., (, 2000)., TV,, (2000.4). KBS, 96, KBS 71(996).
( )
63...,,. 1991..,,, 1).. 2),... 1), TV (1994.12) ;,, 4 (1996.12) ;,,, 1991,, pp.273-295 ;, (1999.12). 2 ), :, 2 1 ( : ), pp.140-179.
6 4 2000, 1991, 1994 1998. 2000. 72 ( ),,. 58. : 40% ( ) : 30% : 15% 2000 (2000 ). - (MBC, SBS ) : 27% - (KBS ) : 22% - (SBS ) : 4% - 18% - 6%
6 5.,,,. 1991,...,...,,,,,...,,,.
6 6 2000..,,,.,..,,,,,.,,.,.. 3) 1). 2). 3),?, 3 (1999.7) ;,, (1999) ; -, PD (1998. 10. 15 & 1998. 10. 30).
6 7 3). 4),. 5). 6). 7) 2. 8),,... 4 ) 1) know-how know-why.,. 2),. 3). 4). 5). 6),. 7). 8),.. 4 ), (1999.12), p.7.
68 2000. 10.. 5),,. -,,. 6).. 7). 8),.. 9) 5), (2000. 9). 6 ),. 7),, 1998, pp.3-32. 8 ), :, 9, pp.45-78. 9 ), TV (1994.12).,, 4 (1996.12).
69..,,,... 10) 10 ),,.. :.,...,,,.,, p.170., 10,.
70 2000.....,,,,. 11) 1.,,.. 1990 186 25%. BBC, ITC.. 11), pp.15-30.
7 1. 25%. < >. - 25%. - 25%, 50%. -,. BBC 5.. BBC 29.2% Ch3, Ch4. BBC 26%,,,,, 25%,,, 25%. 12) 12 ) 2000 5, BBC Greg Dyke BBC' BBC, 25%. BBC, BBC.,, 2000-19 ( 119 ) (2000. 10.3 1).
72 2000 2. (PTAR: Prime Time Access Rule) Fin- Syn Rule.... PTAR 50 (7pm- 11pm) 4 3. Fin- Syn Rule,.,,. 1970 25 1995 FCC. FCC. 3.., France2 50%, France3 70%, TF 1 50%.
73 France2 France3 11.5%.,.. 4. 13 ). 31 1 3.,,. 31 2 260, 7-11 30 75... 150, 80. 50%. 26 5,, 10%, 13),,, 2000 ( 7 ), pp.109-111.
74 2000 10%. 6.
75...,,,,,. 14 ) 1. 1991 2000 10 < 1>. 1991 3% 2000 22%- 27%.. 1994 3%- 5% 2000 9-26%.. 1999 9 TV (KTPA) 72 1998 54 33% 14 ) 1998 2000 2..
76 2000. 15). 1994 1998 20,000 2, 1-2 9, 5-1 7, 1-5 36, 1 12. 16) 30 18. 2000 KBS1 KBS2 27 1 65, 0.5%. 15) 2000 5 135. (2000.10). 16),, p.99.
7 7 < 1> 3 ( : %, ) 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 KBS- 1 KBS-2 MBC SBS 3 3 3 3 4.3 3.3 3.7-3.9 4.8 5.7 6.5 4 5 5 5 4.8 6.4 6.7 9.0 5.0 8.2 9.3 10.2 7 10 10 10 7.4 11.0 10.0 10.2 8.0 11.1 11.1 11.6 10 (4) 13 (4) 13 (4) 13 (4) 13 (5) 15 (5) 15 (5) 15 (5) 6.9(3.8) 16.9(4.2) 13.0(5.3) 13.9(4.7) 9.5(3.3) 19.2(4.7) 15.1(5.3) 17.7(9.4) 13 (5) 15 (5) 15 (5) 15 (5) 12.1(4.6) 18.7(5.7) 16.6(7.3) 15.6(8.5) 9.9(3.6) 21.9(7.9) 16.3(6.8) 15.7(6.2) 14.2(6.6) 23.4(10.9) 16.6(5.8) 17.2(6.6) 16 (8) 18 (8) 18 (8) 18 (8) 15.2(6.8) 29.4(17.7) 18(8.3) 19.9(9.7) 19 (9) 19 (9) 19 (9) 19 (9) 20 (12) 20 (12) 20 (12) 20 (12) 15.7(7.1) 26(15.8) 19.2(9.1) 20.9(11.2) 16.7(6.1) 26.3(18.1) 20.1(12.0) 23.2(12.5) 20 20 20 20 12.5(3.8) 28.1(20.3) 20.2(12.8) 20.5(14.8) 9.9(5.4) 30.3(23.0) 21.0(14.0) 20.9(14.9) 20 (16) 20 (16) 20 (16) 20 (16) 20 (18) 20 (18) 20 (18) 20 (18) 16.5(6.7) 29.5(18.3) 21.3(17.0) 26.5(19.1) 12.9(9.8) 29.0(19.6) 18.0(18.0) 26.4(26.4) 20 (16) 20 (16) 20 (16) 20 (16) 14.0(9.1) 28.3(18.8) 25.9(20.7) 32.3(25.7)
78 2000. 5., 66%- 93%., 1994 1998 5 KBS 65.6%, MBC 92.6%, SBS 77.5%. KBS 1994 13.0%, 1995 14.7%, 1996 18.5% 1994 7.9%, 1995 9.0%, 1996 11.4% (< 2> ).,,,.. 17) < 2> KBS 18) ( : ) 1994 1995 1996 1997 1998 572,520 591,240 642,720 689,520 636,480 * 74,360 86,866 118,924 148,720 103,480 44,990 53,095 73,230 102,565 78,410 13.0% 14.7% 18.5% 21.6% 16.3% 7.9% 9.0% 11.4% 14.9% 12.3% * <99 KBS >. 17) 2000,,.. 18),, p.4 1.
79 2...,,. < 3> 60%-90%,,,,., SBS KBS1..,,,,. 1-2.,.,. 19) 10-30. 20) 19 ) 1998, 1999, 2000,,,, ( SBS),,, ( KBS2),, ( MBC),. 20),.
8 0 2000 < 3> 3 ( : (%)) 2000 1999 KBS1 KBS2 MBC SBS KBS1 KBS2 MBC SBS 0 290 (16.3) 0 655 (34.9) 0 240 (14.4) 55 (5.0) 685 (34.4) 0 260 (14.6) 0 0 60 (7.2) 110 (6.6) 0 0 / 870 (100) 1115 (62.8) 1305 (92.6) 1015 (53.7) 765 (92.8) 1265 (76.0) 945 (86.3) 1135 (57.0) 0 110 (6.2) 105 (7.4) 220 (11.6) 0 50 (3.0) 100 (9.1) 150 (7.5) 1999 1998 KBS1 KBS2 MBC SBS KBS1 KBS2 MBC SBS 0 0 165 (13.0) 275 (18.3) 0 240 (22.1) 55 (4.4) 225 (25.4) 60 (12.8) 105 (10.2) 0 0 100 (30.3) 150 (13.8) 0 0 / 410 (81.2) 875 (85.0) 1000 (79.1) 1140 (76.0) 230 (69.7) 645 (59.4) 1095 (87.6) 500 (56.5) 0 50 (4.9) 100 (7.9) 85 (5.7) 0 50 (4.6) 100 (8.0) 160 (18.1) *.
8 1 3. 2000.,.. < 4>. 2000 1999, 3 38%- 66%.. SBS 30%. 1999 2000 KBS2 SBS... KBS1.,,,.
8 2 2000 < 4> 2000 1999 ( : (%)) KBS1 KBS2 MBC SBS KBS1 KBS2 MBC SBS * (19:00-22:00) 50 (6.0) 180 (15.1) 105 (7.4) 590 (35.0) 0 85 (6.8) 55 (4.9) 535 (31.6) (22:00 ) 280 (33.7) 150 (12.6) 105 (7.4) 0 310 (35.2) 210 (16.9) 25 (2.0) 75 (4.4) 10 155 340 300 60 135 290 455 (16:00-18:00) (1.2) (13.0) (24.1) (17.8) (6.8) (10.8) (23.3) (26.8) 490 705 860 795 510 815 760 630 (06:00-12:00) (59.0) (59.2) (61.0) (47.2) (58.0) (65.5) (61.0) (37.2) * 18 :00-22 :00 **.,.. 2 1). SA /,.. 22) 2 1),, pp.74-75. 22). 10% 20%, 40%., 3,(1999.7).
83. 2000. 4... 23).,. < 5>. 5 1), 2),, 3), 4), PP, 5). 2 3),?, (2000.5) ;,,,, (2000.5).
8 4 2000 < 5> 24) ( (%)) 1994 1995 1996 1997 1998 73,865(71.2) 91,455(74.3) 126,600(78.0) 169,595(85.7) 139,680(93.1) 29,645(28.6) 30,960(25.2) 35,195(21.7) 24,515(12.4) 2,910( 1.9) 180( 0.2) 195( 0.2) 190( 0.1) 125( 0.1) 4,320( 2.9) - 480( 0.4) 250( 0.2) 2,015( 1.0) 1,070( 0.7) - - - 1,560( 0.8) 2,020( 1.3) 103,690(100) 123,090(100) 162,235(100) 197,810(100) 150,000(100) < 5> 1994. 1998 93.1% 2.. 5 16.7%. 5 4.3%.. 24 ),, p.78.
8 5 5.. 25),. 1994 1995 1997 1998.,. 26) 1995 27) 50%. 30 ENG 1 1, 7 8-9 76-176... 28) < 6>. high-profile, 2 5), (1994.12) ;, (1996.12). 26),, p.48. 2 7), (1996.12). 28),, p.8-10.
8 6 2000. 2.. < 6> 10 7,181,820 7,653,327 10,484,848 5,462,503 5,253,086 7,120,523 3,542,639 3,691,056 3,500,000 2,033,079 1,881,481-2,150,926 4,054,597-2,687,422 7,866,667-3,645,333 4,162,831-2,047,047 4,045,750-1,690,723 3,727,273-2,411,899 3,141,667 - KBS 2000. KBS,. 29) 1) (,, ) 2) (,, ) 3), (CD-ROM, VOD, DVD ) 4) (, 29 ) 2000.
8 7 ), 5) (, CD-ROM, VOD, DVD ) 6) 7) 2 8). KBS 30). MBC SBS. 30) TV, TV 8 (2000. 6.25).
8 8 2000.. 1991..,,.. 1998 40%..,,,.,, 1-2.,.,.,, 2.
8 9,..,,. 1991.,. 3%.,...,.. 1) 2) ( 3 1), ) 3) 4) 5),.. 3 1) 1999 7 KBS KBS. KBS ( ). KBS 15%, 19%. KBS KBS 3. TV, TV 6, 2000. 1.1.
9 0 2000,. 69 3....... 1-2..,.... 32) 1),, 2), 3), 4) 33), 5) 6) 34), 7)..,,, ( 32 ), (1996.12), pp.129-142. 33) ( )..,, p.134. 34 ). ( ), ( ).,, p.136.
9 1 ),. 35).,......,....... KBS. 35), (1996.12), p.137.
9 2 2000,. 36). 37). 2. 21...,, 10.. 36 ) 1), ; 2), ; 3),,,.,, p.14 1. 37),?, 3 (1999.7).
93,, 1991.,, 1998., :, 9., (2000. 9). (2000.10).,?,, (2000. 5).,, (1999).,?, 3 (1999. 7)., :, 21 ( : ) PD, -, PD (1998.10.15 & 1998.10.30)., TV (1994.12).,, 4 (1996.12)., (1999.12).,, 2000-19 ( 119 ) (2000.10.31).,,, 2000 ( 7 ). TV, TV 6 (2000. 1.1). TV, TV 8 (2000. 6.25).,,, (2000. 5).,?, 3 (1999. 7).
( )
97 I. ( ). TV,. SBS,.. 1995 4 1 4 2. 5. 1997 IMF.. SBS,,. 1) 1).. 2 (0.5%), 42 (11.1%), 127 (33.7%), 178 (4 7.2%), 28 (7.4%). 2.50.. (52, 34.4 %), (50, 33.1%), (16, 10.6%). KBS (22, 35.5%), MBC (MBC : 27, 39.1%, : 10, 50.0%)
9 8 2000,.,,, ( ).,.,. 2) (171, 45.5%), (128, 34.0%). (100, 26.9%). 3),. (,,, ) 21.2%,. KBS 2 1.3%, MBC 18.2%, 30.1%.,,, (2000), p.75-76. 2 ),, 1 PD : (2000), p.2. 3), (2000), p.73.
99 4).. (Economics of Scale). (Transaction Cost ),,..,,,.... (Relay Function). 5),.. 4 ),,, 99 (1999), p.18. 5),,, (2000), p.5.
100 2000.,,,,.. (ideal type)..,.,.....,,..,...
101 II. 1. ( ) 1997 20% 1998 20% < 1 >.,, 10%. 97 IMF. < 1> (%) 1995.5 1996. 1997. 1998. 1999. 2000. (TJB) 18.6 19.7 21.5 17.8 11.1 9.1 (CJB) - - 20.2 12.1 9.6 11.5 (TBC) 23.0 28.1 33.9 19.0 13.7 15.8 (PSB) 26.5 33.8 38.8 19.1 18.1 17.6 (UBC) - - 20.4 13.5 13.8 11.3 (KBC) 21.3 22.3 24.2 16.5 12.0 17.2 (JTV) - - 21.8 13.6 12.6 11.6,,,,,,,,,
10 2 2000 < 2 >.,, < 3 >. SBS < 4 >. < 2> (2000 ) ( %( )) 17.7(280) 53(840) 29.3(465) 100(1,585) 20.8(245) 58.4(690) 20.8(245) 100(1,180) 22.5(320) 46.0(660) 31.5(445) 100(1,425) 27.0(290) 45.1(485) 27.9(300) 100(1,075) 26.2(370) 44.5(630) 29.3(415) 100(1,415) 31.5(435) 54.0(790) 16.3(220) 100(1,380) 10.1(685) 41.7(2,825) 48.2(3,270) 100(6,780) 20.4(290) 37.7(535) 41.9(595) 100(1,420) :, 2000 < 3> ( : %) 42.0 5 1.8 75.1 15.3 8.6 3.6 42.7 39.6 2 1.3
103 * 1999, 150, 100-150, 100. :,, (2000), p.60. < 4> / ( :%) SBS 98 98 99 2000 98 98 99 2000 98 98 99 2000 80.9 84.0 82.5 76.7 15.4 14.7 15.2 17.6 3.7 1.3 2.3 5.7 80.9 85.5 85.3 79.2 18.2 13.8 12.0 15.8 0.9 0.7 2.7 4.9 83.5 86.4 88.4 79.0 15.4 12.0 11.6 15.5 1.1 1.6 0 5.5 84.4 86.0 89.4 84.2 12.8 12.4 10.0 9.1 2.8 1.6 0.6 6.7 86.5 87.1 87.4 79.2 11.5 11.2 10.5 11.3 2.0 1.7 2.1 9.5 86.5 87.4 88.8 79.7 8.4 11.4 13.0 11.3 5.2 1.2 0.7 9.0-92.5 89.6 79.1-7.5 9.1 11.5-0 1.3 9.4 0 0 0 0 63.0 72.3 80.3 87.2 37.0 27.7 19.7 12.8 :, 2000 2...,.. 1997 IMF
10 4 2000,,. < 5 >.,.. 1, 1 27.3%, 19.4% < 6 >. < 5> 1997 1998 1997 1998 100(45.0) 72(47.7) 28.0 86(56.6) 59(52.6) 31.3 44(19.8) 35(23.2) 20.4 32(21.0) 24(21.4) 25.0 78(35.2) 44(29.1) 43.5 29(19.1) 29(25.8) 0 5(3) 0 100 222 151 31.9 152 112 26.3 ( %) ( / ) < 6> 1997 1998 (%) 1997 1998 (%) 144(64.8) 107(60.9) 25.6 118(77.6) 83(74.0) 29.6 2,110 1,135 46.2 1,645 930 43.4 1 14.6 10.6 27.3 13.9 11.2 19.4
105 3...,,, < 7 >.,, < 8 >. < 7> ( ) ( :,%) 1,268,548 66.9 164,865 8.7 94,423 5.0 90,317 4.8 78,840 4.2 57,858 3.1 51,026 2.7 46,479 2.5 19,781 1.0 23,707 1.3 1,895,843 100.0,,, (2000), p.55.
10 6 2000 < 8> ( : ) 1997 282 257 66 138 29 21 31 15 1998 131 126 84 89 62 58 81 48 1999 184 184 167 153 104 99 152 87 :, 2000,, 1,,,,, < 9 >...
107 < 9>,, * 1 ( ),, 1.16 63,098 0.24 13,167 0.24 11,870, 0.25 11,510 0.35 18,393,, 0.32 13,365, 0.18 9,848 0.55 30,163 0.24 11,779 0.51 27,166 0.26 12,631 0.29 15,865, 0.30 16,038 0.25 13,168 0.53 22,978 0.67 29,010 0.37 19,497, 0.49 21,226, 0.83 32,983, 0.75 29,888 * / GRDP ( ) 100, **. :,,, (2000), p.55.
108 2000 4.. (1) - (affiliate station) : - (independent station) : : ( 10% ) - PTAR(Prime-time Access Rule) : 1995 - (Ascertainment of Community Needs) (2) - ITV : 15-15 ( ) (3).
109 10%,. 6) (4) - 5 (Key Station) 115 : ( 15% ) 6 ),,, (2000), pp.109-110.
1 10 2000 III.. ( ).,..,,. 1... KBS MBC.
111., KBS, MBC.? KBS, MBC.....,.,. TV....
1 12 2000...,,.... (positive externalities).... (outlet ). SBS. 2.,
113.. 69 5 50 5,., 80%.,.,,.. Prime-time Access Rule( PTAR ).,,. PTAR,. PTAR,..,,.
1 14 2000,.. 3..,.. KBS MBC. MBC. SBS,.,.
115 PTAR,.. KBS, MBC, SBS.... 7). 8) 7) 1/ 7, 1/ 7. 1/ 7? PD..., PD, 1 PD : (2000), p.8. 8 ), 1 0.186 0.077 SA 30 764,100 789,700.
1 16 2000..... 2000 7.. 4.... (specificity of assets)..
117..,. (rationale) (performance),.,.,.,...,. ( )..., 15-23%, 23-37%
1 18 2000. 37% /. 9), 38.8% 97 31.5% 1.5%, 23.2%, 40.5%, 36.3%. 16.0% 98 15.2% 1997, 2.3%. 43.5%, 40.0%, 16.5%,..,.,. 50 5 20%, 4%., 15%, 2%- 2.5%. 20%.,,. 9 ),, (2000), pp.75-79.
119, IMF 20-25%. (SBS ). 20%-25%..
120 2000 IV. :,..., ( ).,.. ( ).,,.?.,..,. 10) 10 ),, (2000.3), p.2 1.
121..,.,... MBC..., 20-25%. IMF 20%.. ( )........
122 2000..
123,,, (2000).,,, 99 (1999).,, 1 PD : (2000)., PD, 1 PD : (2000).,, (2000),, ( ) (2000).,, (2000).,, (2000).,, (2000.3)., 2000.
( )
12 7. :...........,..... /.,. 10. 1). 1) C. Hoskin s, S. McF adyen, & Rozeboom, W. US t elevision programs in th e int ernational mark et : Unfair pricing?, Journal of Communication, 39 (2), (1989), pp.55-70.
128 2000 2),.,.., ( ). 3),.,. 4),.. 5). 6). 7),.. 2 ) D. Wat erman, Economic effect s of privatization and new video t ech nology : What can be learned from the American experience?, 2 1 :,,, SBS (1995). 3) C. Hoskins, S. McF adyen, & A. Finn, Global t elevision and film : A nint roduction to the economics of the business (NY; OxfordUniv.Press,1997). 4 ) J. Renaud, Int ernational t rade in t elevision programs : Quot a policies and consumer revisit ed, in E. Noam & J. Millonzi (Eds.), The int ernational m ark et in film and television programs (Norwood, NJ : Ablex,1993),pp.151-162. 5) M. Dupagne & D. Wat erman, "Det erminant s of U.S. t elevision fiction import s in West ern Europe", J ournal of Broadcasting & Elcet ronic Media, 42 (2) (1998), pp.208-220. 6 ) (crude).., GDP, BTEI (broadcast television economic infra structure), BTEI. 7) C. Hoskins, S. McFadyen & A. Finn, op.cit.
129.......,.,.. (, ),.,.....,...,,.,..
13 0 2000...
13 1. 1.,..,..,...,...,.,,,, CD,,,... < 1>. 90%. 1988 43.5% 1993 50.3% 5 6.8%. 8) 6.8%. 8) H. Vogel, Entertainment industry economics: A guide f or f inancial analysis, 3rd ed.,(ny: Cambridge Univ. Press,1994).
13 2 2000 < 1> (1997, 1999) 1997 41.5 34.5 32.9 23 16.7 13.1 4.9 1998 30.2 27.4-14.1 9.5 11.9 4.1 : (2000).,.... < 2> < 2> 4... ( ). -,,. -
133..,..,. 9) -,,.,...,. 1970, 1992 40%.. < 3> 1996 1998, 40%.. < 3> (1996/ 1998 ) ( : %) Sofica TV 1996 24.2 4.8 13.2 42.0 0.1 5.5 10.2 1998 27.4 4.3 12.2 38.5 0.5 6.8 10.3 : CNC info. 1999. 5. (2000) ( : ). 9 ),.
13 4 2000., 10).. 11),,,.,.,,,,,,. 2.,.,,.. 10 ) C. Hoskins, S. McFadyen, & A. Finn, op.cit. 11).. (Hoskins et al, 1996),.. (, blind-bidding )...
13 5. < 4> 1980 1995,. < 4>,. 1980 7% 15 1995 40.2% ( ). - (multi-window) 1995., TV. TV TV. 1980 TV 10.8%. 15 1.4%. TV 2.5% 6.7%.,, 1980 TV., 10%., TV. 12) TV. 6.7%., TV TV. 13) 12 )., 10.8% 1980.. B. Lit man, Th e motion pict ure mega-indust ry (Bost on : Allyn and Bacon, 1998),p.6. 13) H. Vogel, op.cit.
13 6 2000 < 4> (1980/ 1995) 1980 1995 $( ) (%) $( ) (%) 1,183 29.6 2,600 14.1 911 22.8 2,300 12.8 280 7.0 7,300 40.6 240 6.0 1,400 7.8 TV 430 10.8 250 1.4 150 3.8 750 4.2 TV 100 2.5 1,200 6.7 TV 700 17.5 2,200 12.2 3,994 100.0 18,000 100.0 : Vogel(1994) p. 51., -. 1980 1995 TV.,..,...,.. (, ),....
13 7 1980 TV,...,..,,...., GDP,.,... ( ),,,.,..
13 8 2000. 1. 1990.. < >(KBS) < >(MBC),.. 1990. 1999 < 5>. 1999 43 21. 15. 36%, 244 ( ) < > 26.3%. 14) < 5> 1999 ( ) ( ) ( ) ( %) ( ) 9,079(36) 499.4 43 211 10,918(43.3) 603 71 154 756(3) 42 4 189 4,466(17.7) 247 145 31 16,140(64) 892 220 73 25,220(100) 1,391 263 146 : (2000). 14 ) ( < 1> ).
13 9 2000 9 13 2000 ( / ( ), 2000), 43 12. 12 14 8, 7 6. 25.7%, < J SA> < >.. 15), 49.1%.,, (22.5%). 7.2, 6.6%.., 3, 1998 10.84 2000 ( ) 1.31. 16),,. 1995 < 6>. 1995 65 1999 49., ( ).. 17). 1995. 15), ( ) (1999. 12). 16), 2000 (2000). 17),,, 1990 :, 4 3-2 (1998).pp37-72.
140 2000 < 6> (1995-1999) ( : ) 1995 1996 1997 1998 1999 65 65 59 43 49 ( ) 64 65 59 43 49 62 55 60 43 37 : (2000), ( ) (2000) 2000.. 9 43, 20. ( ),.,. 2.. ( ).,. 1998 1999 3 < 7> 15.5%, 13.3%., 200, 62, 63 43, 49
14 1. 18),. 1999 < 8>, 9 2, 12 1. (2000 < 12> ). KBS 2TV 9 11 7.. < 7> 3 (1998-1999) ( ) 1999 (%) ( ) 1998 (%) KBS 1 KBS 2 25 14.8 22 17.5 MBC 17 11.3 18 12.7 SBS 21 16.4 22 29.7 63 13.3 62 15.5 : (2000) 19) 18 ). 1993 1999 13.4-15.4 %( 14.4%).. 14.4 %,. 19) 1999 82 63....
142 2000 < 8> 1999 KBS1 KBS2 MBC SBS ( : ) (%) ( ) 1 1 9 2 9 3 14 1 14 7/46(15.2) 2 3 5-8 5 10 2 18 10/41(24.4) 3-4 - 7-8 - 4 0/23 4-9 - 5-9 1 5 1/28 5-7 - 6 1 12 1 8 2/33 6 4 4-7 - 9 1 6 5/26 7 2 6 1 7 2 13-11 5/37 8-4 - 9 1 12-8 1/33 9 3 9 7 10 3 15 6 14 19/48(39.6) 10-7 - 7 1 8 2 8 3/30 11-5 - 7-8 1 5 1/25 12 1 7 1 11 1 15 6 6 9/39(23.1) 14 76 11 93 17 133 21 107 63/409(13.3) : (2000) (, ). 1994 12 SBS < 9>,. 20) < 9>, 74.4%. 2 1). 1994 3 65.1%. 20 ) < 9> SBS., < >.,. 2 1),...
143 < 9> (SBS TV, 1994 12 ) ( ) ( ) ( : ) (%) 3,596 4,605 1,009 28.1 2,914 747 2,167 74.4 2,381 2,358 23 1.0 2,631 2,431 200 7.6 3,861 2,524 1,337 34.6 1,894 1,761 133 7.0 1,432 829 603 42.1 18,709 15,255 3,454 18.5 : (1994).. < 10> 30%..,. < 10>, 1991 1995 < 11>. (71%) 70.4% ( ). IMF (- 60.4%) 1994.. 1990. 1999 IMF
144 2000.. TV. IMF 1999. < 10> (1994-1999) ( : 1000 US$) TV (%) (%) 1994 19,861 0.0 10,649 0.0 1995 26,043 31.1 16,775 57.5 1996 34,267 31.5 29,637 76.6 1997 38,893 13.5 18,385-37.9 1998 15,386-60.4 11,650-36.6 1999 20,094 30.6 8,639-25.8 154,543 97,735 : (2000). < 11> (1991/1995) ( : US $/ %) 1991 25,394 1,597 1,481 1,571 1995 43,271 70.4 1,856 16.2 3,624 144.7 2,656 40.9 : (1996).. (
145 ).,, TV 22),. 23)... < > < >,.. 24 ),,. IMF., 22 ), 1999 1500 150. 25% 1999 118 1 118. 10 %(7.7%), 1980. 1999, 21.5 1.4 %. 1980. 2000. 1980. 2 3)... 24 ) (Dupagne & Waterman, 1998).,..... C. Hoskin s, S. McFadyen, & A. Finn, op.cit.
146 2000 7 1 7. 20 7-8. TV 1 5 2. ( 1200) 8 2 4.,. 25),.,., (bundling) (package deal ) (block booking). 26). 27) ( ). 28) (22 :00-24 : 00) ( ).. < 12> 2000 6 9 2 5),.., TV,,, 6 (,1989). 26),,,.. B. Litman, op. cit. 2 7) M. Dupagne, Fact or s influencing th e int ernational syndication market place in th e 1990s, Journal of Media Economics, 5(3) (1992),pp.3-29. 28), KBS...
14 7,. < 12> (2000, 6-9 ) ( ) ( ) KBS 1 KBS 2 MBC SBS 17 1 25 6 30 1 19 6 1 3 2 3 7 9 7 5 : (2000b).. 29). 30)..,,.,. 29 ) 1 7 < >,. KBS. 30) ( MPAA Valenti),. J. Valenti, Expanding competition in the international market : An industry perspective, (In E. Noam & J. Millonzi(Eds.), The international market in film and television programs(norwood, NJ : Ablex,1993),pp.147-150.
148 2000 ( )...
149. 40%. 1999 189, 1 47. 1 1..... 3 1),. ( 20:00 ).,.... 3 1),,, 500 (, 2000).. ( KBS ).. 14.4 %, 25%. 1999 118 ( 3 ), 30. 25%..
150 2000 25%, 32). 12.5%(24 ), 2 ( 48 ), /.. < > < >. 1980. 10.8% 1.4%,.. 33).,,... ( )..,., 32 ) 2000 30% ( ), 200 1 40%. 25% 20%. 200% ( 2 10% )..,. 14.4%( 20% ), 2 25%, 200%. 33). MBC IMF.
15 1..,.....,., ( ) ( ),,... 12.5%..,. 25% 14.4%. 2.,,.. EBS 25%. TV. TV.... 12.5%. 30% 25%.
152 2000.. %. 2. 25%.
153, 1990 :, 43-2 (1998)., (1996)., ( ) (1999. 12)., (2000)., (1994)., 2000, (2000a)., (2000b)., (2000)., 1999 ( ) (2000). / ( ), 2000 ( ) (2000)., TV,,, 6, (1989)., (1996)., 1999 TV (2000). Dupagne, M., Factors influencing the international syndication marketplace in the 1990s, Journal of Media Economics, 5(3) (1992). Dupagne, M., & D. Waterman, Determinants of U.S. television fiction imports in Western Europe, Journal of Broadcast ing & Elcet ronic Media, 42(2) (1998). Hoskins, C., S. McFadyen, & W. Rozeboom, US television programs in the international market : Unfair pricing?, Journal of Communication, 39(2)(1989).
154 2000 Hoskins, C., A. Finn, & S. McFadyen, Television and film in a free international trade environment : US dominance and Canadian response, in E. G. McNany et al(eds.), Mass media and free trade : NAFTA and the cultural industries (Austin : Univ. of Texas Press,1996). Hoskins, C., S. McFadyen, & A. Finn, Global television and film : An int roduction to the economics of t he business, (NY; Oxford Univ. Press,1997). Litman, B., The motion picture mega-industry, (Boston : Allyn and Bacon, 1998). Renaud, J., International trade in television programs : Quot a policies and consumer revisited, in E. Noam & J. Millonzi(Eds.), The internat ional market in film and television programs (Norwood, NJ : Ablex,1993). Valenti, J., Expanding competition in the international market : An industry perspective, in E. Noam & J. Millonzi(Eds.), The International market in film and television programs (Norwood, NJ : Ablex,1993). Vogel, H., Entert ainment indust ry economics : A guide for financial analysis, 3rd ed(ny: Cambridge Univ. Press,1994). Waterman, D., Economic effect s of privatization and new video technology: What can be learned from the American experience?, 21 :,,, SBS (1995).
( )
15 7.. ( ),...,,,,,.,... 1) 3,. 2). 21. IMF. 1) 1998 10 25 Made in America :,, TV,, (, 1998.10.30). 2 ), 1970,,.
158 2000.. 3). 21,, 21.., (, )...,. TV..... TV 3),, TV.
159 1998 10 (KBS MBC) 25%(50 ), 15%(30 ), 1999 10 35%(70 ) 25%(50 ), 2000 10 45%(90 ) 35%(70 ), 2001 10 50%(100 ). 4) 57 2 2000 KBS MBC 100 40, 100 35, 100 40... TV,.,,. ( 1 1 6 ), ( 2, 300 1 ), ( 10%- 20% 5, 7%- 8% 1-3 ). 5)... 4 ) (1998). 5) (1998. 6.24).
160 2000....,..
16 1. TV.. 20,,.. 24-30 (full animation).. 50.,. < 1> 1991 1 4,000 (1,200 ) 2,000 (160 ) 1992 5 (4,000 ) 3,500 (280 ) 1993 9 8 ( 2 5 ) 4,000 (320 ) 1994 1 4 (1,200 ) 5,000 (400 ) 1995 15 (1 2 ) 7,500 (600 ) 1996 2 5 (2,200 ) 1 2 (1,080 ) (1997a)
162 2000. TV 70%.,.,.,,,,, 6),. 7) SF,,,,.,,.,.,., (ODA).. 8)., 6 ), ( :, 1998), p.137. 7),. 8 ), ( : ),1997).
163., CD,, TV, 2,. 9) 10)..., TV 40%, 60%, EU 50%. France 3, TF 1, Canal J,, 3. 10 1,800 262, 3 1. 45%. 11) 12 5 21. 1998 8 14 19 1. 3 (, ),. 9 ),, (1998. 1. 16.) 10) 1, 300, 1 23 21%, 37%. 11), 98-2 1 (1998).
164 2000. 12 ) (production) (distribution). -. 13) (consumption). 1. (1).. 1996 4,000 14 ),. < 2>. 1994 15) 60, TV 12 ) : (2000).. 13) (McAnany, 1986) (cultural studies), (sociology of culture), (political economy). 14 ), 1997 (1997a ). 15), ( :, 1995).
165 140, 280, 30 510, 16) 1997 50, TV 140, ( ) 350, 540. 17) < 2>, TV 1,000 500 30 500 100 20 x 5 TV 30 200 1,000, 100, 500 /, : (1997). 4,000 (2) 200 10 100 2, 10 80%. 18) ). (< 3> 16 ) 2,000, 400, 300, 150 2,850. 17), (1998). 18), (1998), p.9.
166 2000 < 3> 10 (1998 6 ) ( $) ( ) 7000 - TV 26 -,, 200 500 476(95%) 60 90 1 -, 4 /80 6700 4300(100%) 10 80 -, 25 /190 5600 5,600(100%) 20 36-20 /260 400 400(100%) 20 50-40 (95% ) 18,000 17,500 180 -,, 114 /600 7000 600 20 40 -, 50 /300 450 300 80 1 1, 7 /90 5,000 4,800(90%) 20,, 4/TV4 30 /300 50~60, 15,000 15,000(100%) 20 120 20 120 /,, 1 86 /500 : (1998) 89 19), 6,265 (< 4> )., 3.. (pre-production). < 5> 99%,. 19 ) (2000).
16 7 95%. 3. 1998 (1997 : 99.3%, 1998 : 96.2%, 1999 : 93.4%). IMF,. < 4> ( :, 6,265 ) 1 1 3 3 5 5 10 10 95 173 22 33 29 Lay- out 106 95 41 74 42 256 269 220 289 163 446 720 365 250 95 219 281 186 135 42 68 94 65 87 41 32 51 39 33 14 28 24 13 13 6 60 99 43 63 33 40 78 40 41 35 65 233 128 39 14 1,415 2,117 1,162 1,057 514 * 0 : 2, 1 4 : 4, 5 9 : 5, 10 19 : 14, 20 49 : 21, 50 99 : 24, 100 299 : 17, 300 499 : 2
168 2000 < 5> ( : ) 1991 1992 1993 1994 1995 1996 1997 1998 1999 56,353 61,179 62,300 74,710 84,088 92,687 100,777 88,320 87,397 707,817 55,850 60.983 62,151 74,090 83,880 92,057 100,072 85,000 81,663 695,746 99.2% 99.7% 99.7% 99.3% 99.8% 99.3% 99.3% 96.2% 93.4% 98.3% - 9.2% 1.9% 19.2% 13.2% 10.5% 8.7% - 15.1% - 3.9% - : (1999), 1999,. 1987 TV (MBC-TV) 10 1 4 (< 6> ). 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 < 6> KBS MBC SBS 3 2 2 3 4 3 2 1 3 1 24 18 2 44 :, (1997a), p.157. 1 2 2 2 4 4 3 1 1 4 4 4 5 8 7 3 4 3 2
169 1967 ( ). 1 4, (< 7> )., 2. < 7> 1967 1969 1971 1979 1980 1988 1994 1995 1996 1997 1998 1999 7 16 41 1 4 2 3 3 2 79 : (1999), 1999. (3), (< 8> < 9> ).. 3.,,,,.,.
1 70 2000 < 8> (1991 ) ( : ) 2,433 230 - - 348 36 - - 731 224 925 84 1,704 143 362 126 14 2 438 2 6 1 346 6 24 5 272-10 627 62 5,960 651 2,970 280 : (1994), (1998), p. 8. < 9> ( ) 128.3 1 11 9.3 107 7405 TV 1102.5 47 578.5 304 173 64746 OVA 145 11 62 68 4 14,749 ( ) 3.94 (35.5/9) 5.91 (201.08/34) 7.06 (56.5/8) ( ) 32.8 (296/9) 59.97 (2039/34) 45.85 (321/7) ; 11, TV ; 34, OVA ; 11 : (2000).. 5 60%. 20)
171 < 1>,, : 9~ 12 (D1) (B) :12 3 :11 11 A :4 10 - - TV (D2) TV (C) a a a : (1995) (4) 1995. 1997 1998 28, 11 195, 12 151, 3 5 103 28 449. 2 1). 22), 20 ), (1994). 2 1) (1998), pp.12-13. 22) 6 60% 1 68,,, 52 2
1 72 2000,,. < 10>. < 10> ( ) (%) (%) (%) ( ) ( ) 12.5 100 2 0 900 10 80 10 (25/2) (200/2) TV 198 41 5,455 20 70 10 OVA 8 0 240,650 - - - 4.5 (54/12) 5 (30/6) 56.36 (620/111) 51.3 (308/6) ( 7 1 ) : ; 1 ( ) TV (17 10 ) ; ; 198 ( 3 4 1 )/ ; 7 OVA : ; 6 8 ( 0)/ ; 6 (2000). (, 1998. 3. 3)., (, 1998. 7. 15). B29 TV 1,000 (, 1998. 11. 13).
173 2.,.,. ( )., (1992 54.0% 1997 61.2% ).. TV. 70% 28.0% (, 1999 ). < 11> (1997 ) * TV ** TV *** 18(5.5%) 120(5.6%) 22(1.5%) 33(2.3%) 200(61.2%) 1,385(64.2%) 15(1.0%) 908(62.5%) 88(26.9%) 296(13.7%) 65(4.5%) 212(14.6%) 21(6.4%) 357(16.5%) 198(13.6%) 327 2,158 1,453 : *. (1998), ** (1998), ***..
1 74 2000,.,,.. 23) PC., PC 9-1, MP3 CD. 3.. TV. 1997 24), TV 7, 3. ( TV ) 9 (70%) 10 (40%) 1 20 7 (7.6%). 30 2 (11.5%),. 1997 5. 2 3 DCN 2, 4 2000 5 6 12.13% 2 3) (1998).. CAD & 9. 24 ) TV, TV 1 (1997) ( ). TV (Subscriber Management Syst em) ( 15,753 ), ( 5,000 ).
175. 25). 10 20., 10, 20.. 26) 10 20... TV, TV (12 ) ( 15 18 ) 8,. 27) PC.. 4 PC, PC 8. 28) 2 5), 2 1 (2000. 9), pp.134-139. 26) 503 (2 1.9%) - (18.3%) - (16.1%) - (14.9%) - (13.9%) (, 98. 6. 8), 256 (27.7%)- (16.8%)- (13.3%) - (9.4%) (, 98. 3. 17). 2 7), TV. 18., 1998, III, 9 50 18 ( ). 28) 4 PC 4, 2,
1 76 2000 2,. 29),.,. 30) 1 2, 5 (, 1997. 11. 01). 29) 3 4. 30 ) costume play.,. 98 3,..
177. TV 1. TV < 12>.,.,.,. TV TV. < 12> TV (1999 ) ( : $) TV 7,615 100 28,732 100 5,920 100 20,093 100 1,695 100 8,639 100 3,654 48.0 1,372 4.8 3,446 58.2 1,326 6.6 208 12.2 46 0.5 429 5.6 1,986 6.9 248 4.2 1,479 7.4 181 10.7 507 5.9 1,512 19.9 2,846 9.9 625 10.6 2,247 11.2 887 52.3 599 6.9 3-20,704 72.1 - - 14,875 74.0 3 0.2 5,829 67.5 114 1.5 - - - - - - 114 6.7 - - 284 3.7 64 0.2 - - 64 0.3 284 16.8 - - 1,619 21.3 1,760 6.1 1,601 27.0 102 0.5 18 1.1 1,658 19.2 (5,121 $), 4,916 $, TV 205 $ : (2000).
1 78 2000 2. TV... TV 3 4 :30 7:00, 8:00 8 :50(KBS2) 4 :10 5:00((KBS1)., 1 40 SBS (TJ B). 3 1). 1996 4 TV 52,000 8%. 32) 1998 11 3 16 (800 ) 10 (490 ), 3 (200 ), 3 (110 ). < 13> < 14> 3. 2000.. 2000 5 26 (< 14>). 3 1) 2000. 10 TJ B 6 :15 ~ 6 :45 30 Cromosoma 1,200 Th e Triplet s. 32 ) (1998).
179 < 13> TV ( 4 ) ( ) 1996 219 20.3 199 10.2% 1997 254 20 234 7.9% 1998. 7. 292.8 32.5 260.3 11.1% 1999. 4. 297.5 50 247.5 16.8% 265.8 30.7 235.1 11.6% : 96~ 98 (1998. 10), 99 (1999). < 14> 2000 TV ( : %) KBS MBC SBS 1-20 29.4 2-12.3 23.0 3-16.7 18.1 4-12.8 20.0 5-20.1 8.9 6 41 44.7 17.3-21.1 19.5 * KBS, 1 5 : (2000). TV 26.4%,, 20% (< 15> ).
180 2000 < 15> 2000 TV ( : %) 1 2 3 4 5 6 10.4 13.9 21.4 29.0 17.3 19.7 18.6 10.5 9.5 25.5 36.9 37.5 38.5 26.4 10.5 11.7 23.5 33.0 27.4 29.1 22.5 : (2000). TV (< 16> ). < 16> TV 1997 1998 1999 1,431 (100%) 33 1,534 (100%) 1,800 (100%) 24 TV 908 (63.5%) 1,012 (66.0%) 976 (54.2%) 65 (4.5%) 36 (2.3%) 15 (1.0%) 35 (2.3%) 1 (0.1%) 2,038 (100%) 869 (100%) 1,385 (68.0%) 758 (87.2%) TV 34,740 (100%) ( ) 24,150 (69.5%) : (2000).
18 1 3. 1998 10 4 30 164. 33) < 17>. 250 2000 1 KBS MBC 5,200 (250 0.4 52), 30 173 (13 13 ), SBS 4,550 (250 0.35 52), 30 152 (13 12 )....,,,, 1 6.. 4-5 30 1 1. B 40% 5 6.. TV. 1999 30 / 13 3 ( 1 2000 ), 5 / 50 1, 20 / 13 1, 30 / 3 1, 60 3 33) (1998. 10).
18 2 2000 9 / 108, 1,950 (< 18> ). 2000 9 OVA 9, 15, ( ) 1, TV 7, 24, ( ) 6 (< I> ). 5. < 17> (%) ( ) ( ) ( ) 1999 25%(KBS MBC) 15%(SBS) 2,600 3 = 7,800 1,560 1 = 1,560 87 3 = 261 52 1 = 52 313 2000 35%(KBS MBC) 25%(SBS) 3,640 3 = 10,920 2,600 1 = 2,600 121 3 = 363 87 1 = 87 450 2001 45%(KBS MBC) 35%(SBS) 4,680 3 = 14,040 3,640 1 = 3,640 156 3 = 468 121 1 = 121 589 2002 50%KBS MBC SBS) 5,200 4 = 20,800 173 4 = 692 692 : (1998. 10). 1 < 18> 1999 (TV ) ( ) TV 30 13, 2 TV 30 13 TV 60 1 TV 5 50, TV 60 1 TV 20 13 TV 60 1 TV 60 1 TV 30 3 TV 30 13 : (2000).
183..,.,..,.. 50%, 15%( ), 15%, 20%. 1998 400 2002. 2000 2 50 3.5% 4.. (CNC) 15%. 580 15% CNC, 20%, 12%,. 34) 5 7.5%. 10 TV 50%.. 34 ) (1998).
18 4 2000 4. TV TV. (1) : MBC 35). < 19>., 2000 (40%).,,. < 19> 1998 1998 1999 1999 2000 6,180 6,480 6,780 6,780 7,240 125 125 210 210 300 ( ) (2.0%) (1.9%) (3.1%) (3.1%) (4.1%) 75 50 60 60 120 ( ) (60.0%) (40.0%) (28.6%) (28.6%) (40.0%). < 20> 1999 2000, 2 35) PD.
18 5. 1999 7 2000 9. < 20> 1999 (5.18 ~ 12.31) 2000 (1.1 ~ 10.1) * 30 15 400.6 5 5 US$ 616,200 + US$ 792,150 + US$ 175,950 125,360,000 25,360,000 30 6 311.6 2 2 US$ 472,191 US$ 41,600 US$ 513,791 *. 4 30 15 1 1 2 5 CM 3 1,125,000 8 = 10,000,000. 5 15 15 1 8 7 5 CM 3 1,875,000 8 = 15,000,000. 30 1,.. 1,,, 2000
18 6 2000 7,240 300 40% 120, 30 4. 1 50 30 200, 100. 2000 10 < > 17, < > 13, < > 18 48 1. (2) TV: 36). < 21> 24.. 20%. < 21> ( ) 1998 1999 2000 31,180 (100.0%) 20.719 (66.5%) 10,461 (33.5%) 30,520 (100.0%) 17,406 (57.0%) 5,565 (48.2%) 43,920 (100.0%) 26,456 (60.2%) 17,464 (39.8%) < 22> ( ) TV. 36 ).
18 7 < 22> ( ) ( ) ( ) 1998 1999 2000 31,180 30,520 43,920 22.682 (72.7%) 4,518 (19.9%) 26,957 (88.3%) 5,565 (20.6%) 38,790 (88.3%) 7,937 (20.5%). < 23>..,. < 23> ( : ) 1998 1999 2000 316,250 5,000 4,000 325,250 2,000 316,575 55,000 0 371,575 US$800 93,700 12,300 7,850 113,850 US$800 726,525 72,300 11,850 810,675 0 0 0 0 2,000 562,320 139,968 0 702,288 US$800 276,960 7,320 24,600 308,880 US$800 839,280 147,288 24,600 1,011,168 591,300 10,000 0 601,300 2,200 610,408 51,187 0 661,595 US$850 114,649 3,335 21,418 139,403 US$850 1,316,357 64,522 21,418 1,402,298
188 2000. 24,. 7 16 SA(30 100 ), 16 20 SSA(30 120 ), 20 21 SA, 21 22 A(30 80 ), 22 24 SA, 24 3 A, 3 7 B(30 60 ). 8 6. TV 700% SSA. 2 5, 7 5.. 1,,, 24 2000 88%(< 21> ) 40% 185,018 (525,600 0.80 0.4). 30, 4 1,54 1, 705 837. 250 20 9,250.. 2000 1,403 195 (13.9%) 14 229 42.9% 6 130, 20%.
189. 1. (1) 1998 7 10 TV. TV 4.. 2000.. 1999 TV,,...,,.
190 2000 (2),.. 2000. 37) KBS < > MBC < >. < > < > 2 3. TV.., 50%, 3 25%... (3) 24 38) 17 30% 13. 37) <PD >, 2000. 7. 20. 38 ) 17. : 2, : 2, : 2, : 2, : 2, : 2, : 1, : 1, : 1, : 2, : 2, : 1, : 1, : 1, : 1, : 1, 24.
19 1.. 17.. 21 14 18 25%.. (4).. 1.,., 1. (5) KBS, MBC. SBS, 100% 1 40.
19 2 2000, ( ) 3.,,. 2.. 40%(35%)... < 24>. < 24> I II III IV, I : KBS, MBC II : ( ) III : SBS IV : TV ( ).
193 I >II & III >IV.,. 35%, 30%, 25%.,.,,...,., 3 75%, 4 50%,.,. ( ) ( ) ( ), (< 14> )., ( ).
19 4 2000,. ( 2 1 ) 5-7...
19 5...........
19 6 2000, ( :, 1998), (1998)., 1997 (1997a)., (1997b)., (1999)., (1998. 7. 10)., TV (1998. 7)., (1998. 10)., ( :, 1997)., 21 (2000.9)., 2000.(2000), ( )., (1998)., 12, 1998, (1998).,, CAD & 9.(1998).,, TV 6 (1994)., 1997 (1998)., ( ).,..(1997).,., ( :, 2000)., 97 (1998).
19 7 TV, TV 1 ( ) (1997)., (1998)., (1997)., 98-21,(1998)., 1999 TV (2000)., (2000, )., (1994)., ( :, 1995),, 97 (1997),,( :, 1998). McAnany, Emile G., Cultural Industries in Internatinal Perspective : Convergence or Conflict? in Brenda Dervin & Melvin J. Voight (eds.) Progress in Cmmunicat ion Sciences Vol.VII (Boston : Ablex Publishing Company) (1986). PD (2000. 7. 20). (1998. 7. 15). (1998. 3. 17). (1998. 6. 8). (1998. 3. 3). (1997.11. 1). (1998.11.13). (1998.10.30). (1998.10.30).
198 2000 < I> (2000. 9 ) 1 30 26, 2 30 26 ( ) 3 ( ) ( ) 4 30 26 5 FROGERTZ 1 30 13 6 22 26, KBS 7 30 13 ( ), 8 10 26 ( ), 60, (2000 12 ) 10 SBS 3D, 2, 9 30 26, 2D+3D, 10,. 11 30 26, NSM. 8 2001 7 12 8 2000 7 13 30 26 ( ) 14 30 26 2001 3-4 15 ( ) 16 3 30 26 ( ) (5 104 ), 17 30 26 18 30 26 SBS,, ( ) 19 25 26 ( ) ( ) 2001 2000 10 (, ),
199 20 30 26 : 21 22 TV, 23, 2000 24 TV 52 25, 5 104 26 (Releath) ( ) 27 ( ) 28 & 29 OVA 30 22 26 C&A,, 31 30 26 4kids Entertainment ( ) ( ) ( ) 2D 3D, 2001 32 3D 33 22 26 MBC DIC Entertainment 34 30 52 ( ), ( ), ( ) 35 OVA 13, 2000 36, 2000 10 37 ( ) 2002 4 38 ( / - 8 )
200 2000 39 ( ) 40 25? ( ) ( ) 2000 9, 2002 41 OVA 2000 1 42 24 26 43 43 25 26 44 30 52 ( ) ( ), KBS PD 45 V 46 47,, (2001 ) ( ) 48 TV 49 (, ) ( ) 50 TV Full 3D, 51 ( ) ( ), DR, 52 30 26 ( ) 53 RUN=DIM 30 26 ( ) 54 a- co, 30? * : (2000), (KBS, ) Full 3D, 2D, 3D, -
20 1 < II> 1999-2000 3 KBS(2000. 8.9 ) 30 26 $1,600 1999 7 4 1999 12 26 30 50 $800 1999 1 5 1999 1 30 30 47 $1,700 1999 3 25 1999 7 7 30 26 $750 1999 7 10 1999 8 21 30 49 200 1999 6 21 1999 11 23 30 6 $1,100 1999 1 4 1999 1 12 30 52 220 1999 7 5 1999 10 12 30 12 $900 1999 1 3 1999 3 21 60 5 $2,750 1999 1 1 1999 2 16 30 26 $1,455 1999 1 3 1999 6 27 4 30 10 30 5 228 1999 11 29 1999 12 28 270 1999 1 6 1999 1 20 30 40 $1,200 1999 7 8 1999 12 8 30 52 $800 1999 3 30 1999 12 8 75 2 $55,000 1999 9 24 1999 9 25 30 41 $1,600 1999 3 28 1999 12 26 30 40 200 1999 2 1 1999 6 15 30 44 $1,700 1999 10 13 1999 12 30 SOS 30 6 266 1999 1 4 1999 1 19 90 1 $5,650 1999 5 5 30 7 276 1999 12 9 1999 12 30 90 1 $5,650 1999 4 5 60 1 250 1999 12 25 71 1 $75,000 1999 2 15 30 40 $1,200 1999 1 13 1999 3 29 30 10 500 1999 10 24 1999 12 26
20 2 2000 30 1 4.120 1999 1 8 1999 1 22 30 7.673 1999 1 29 1999 7 23 80 1 2 2.557 1999 2 17 2 30 1 4.061 1999 7 30 1999 11 19 30 2 2.939 1999 11 26 30 68 $1,600 2000 1 2 2000 8 27 30 26 $2,140 2000 1 3 2000 2 1 4 30 24 228 2000 1 3 2000 3 21 30 4 $1,700 2000 1 3 2000 1 6 30 17 276 2000 1 5 2000 3 1 30 42 30 65 276 2000 1 10 2000 8 29 140 2000 1 12 2000 6 7 30 25 $1,770 2000 3 2 2000 5 25 30 40 $1,500 2000 3 27 2000 7 5 30 25 $1,800 2000 6 8 2000 8 31 30 13 $3,500 2000 7 6 2000 8 18 30 28 350 2000 2 2 2000 3 4 17 13 1.000 2000 2 18 2000 5 12 30 53 500 2000 1 9 2000 8 26 30 30 2 2.939 2000 1 7 2000 5 26 7.510 2000 6 2
203 MBC(2000. 8. 9 ) 30 1 $2,400 1999 1 6 30 5 $2,000 1999 1 1 1999 1 14 30 19 $1,500 1999 1 4 1999 2 3 30 24 $2,000 1999 1 15 1999 3 12 / / 30 26 $1,500/ $1,500 1999 2 4 1999 3 25 30 21 $2,000 1999 3 17 1999 7 16 30 25 $1,700 1999 3 18 1999 6 11 30 24 $2,500 1999 5 10 1999 7 14 30 27 $1,800 1999 7 19 1999 8 27 30 63 $1,800 1999 8 30 2000 3 15 30 14 $1,800 1999 9 2 1999 10 22 30 20 \3,460,000 1999 10 26 1999 12 8 30 14 $1,800 1999 10 28 1999 12 10 30 26 $1,800 1999 12 16 2000 3 24 ( ) 30 20 2000 1 17 2000 2 18 30 13 $1,000 2000 2 14 2000 3 15 (Kids) 10 120 $276 2000 2 17 2000 7 11 30 24 $1,800 2000 3 20 2000 5 10 30 24 $2,000 2000 3 20 2000 5 10 30 12 $1,800 2000 3 30 2000 5 12 30 24 $2,200 2000 5 15 2000 8 8 30 23 $2,000 2000 5 17 2000 8 9 30 15 $2,000 2000 7 17 2000 8 9 10 21 $267 2000 7 17 2000 8 9
20 4 2000 SBS(2000. 8. 9 ) 30 50 300 1999 1 1999 5 30 51 137 1999 2 1999 4 30 26 250 1999 1 30 49 220 1999 10 30 26 190 1999 1 1999 2 30 101 380 1999 1 1999 3 1 30 52 300 1999 7 2000 5 30 26 230 1999 3 1999 6 60 49 240 1999 3 1999 4 30 25 180 1999 1 1999 3 30 26 260 1999 2 1999 3 30 52 260 1999 4 1999 6 30 13 186 1999 1 1999 2 30 11 180 1999 1 1999 2 & 30 13 190 1999 12 30 39 120 1999 7 1999 10 30 65 150 1999 8 1999 10 30 22 180 1999 1 30 3 85 1999 2 30 70 250 1999 6 30 12 220 1999 1 30 26 240 1999 6 1999 10 30 16 159 1999 2 30 6 140 1999 12 2000.01.01 30 100 320 1999 4 2000 7 30 69 159 1999 3 1999 7
20 5 30 43 280 1999 11 2000 5 30 48 230 1999 8 2000 4 60 1 280 1999 1 60 1 160 1999 1 12 60 1 160 1999 2 60 1 160 1999 2 60 1 160 1999 3 60 1 60 1 150 1999 7 60 1 160 1999 10 228 1999 10 ASTERIX 60 1 420 1999 2 60 1 800 1999 6 60 1 800 1999 6 60 1 800 1999 10 60 1 60 1 60 1 60 1 800 1999 5 300 1999 9 800 1999 11 800 1999 7 V 60 1 800 1999 5 60 1 60 1 1999 8 1999 9 60 1 1999 10 1 60 1 1999 10 1999 11 30 23 330 2000 1 2000 2 30 13 140 2000 1
20 6 2000 2 30 52 360 2000 5 30 1 140 2000 1 30 13 95 2000 6 30 100 63 2000 4 30 50 240 2000 4 30 153 240 2000 4 30 26 2000 7 30 26 2000 7 60 1 2900 2000 5 LITTLE GHOST 60 1 617 2000 7 60 1 600 2000 6 1,2,3 60 1 700 2000 4 V 60 1 700 2000 4 60 1 630 2000 5 2000 6 60 1 60 1 * : (2000) 900 2000 5 900 2000 4
209 2000 : 2000 10 19 ( ) : ( 19 ) : ( ) 1 10:00-12:00 / / ( ) ( ) ( ) ( ) ( ) ( )
2 10 2000 2 15:00-17:00 / / (KBS ) ( ) (SBS ) (HBO ) ( ) ( )
2 11 1 10 00-12 00 ( ) :. :... 4%....,,. 30%,..
2 12 2000.... IMF....,.. :....,..... 30,.?., 1..
2 13.....,,... PD PD 50%-60%.. PD... 95....,.,..
2 14 2000.,......,..,. PP. ( )..... PP...,,,..,,
2 15,.,,... 30%.. 4%. 1 4%... 2000 27.2% KBS- 1TV 7.1%, 2TV 1, MBC 16-17%... 9. SBS. KBS- 2 2%........
2 16 2000 SBS...... SBS 8.. SBS 1 4 2 8 8. SBS 7/ 1... IMF. IMF... 1 2,?,.. 90. MBC... 50..,.
2 17.. 20%. 100-200, PD 20-30. MBC. 14-15%, 5-6%. KBS, MBC 10%??...,,. 10-15%..,. SBS. SBS.... SBS. SBS,,.. 3,..,.
2 18 2000..... SBS...,.. 15%.......... 2000..,
2 19.,........,..,... SBS,.. KBS, MBC,.,..
2 20 2000....................
22 1 2 15 00-17 00. 2000,. KBS.,. KBS- 2TV 5 1.,,, K,, 8,.,.. 1 40, 30. 3 450. 25% 1 100...,........
2 22 2000 15% KBS 9.,. 3... KBS. SBS... 20% 40%. 29-40%. 25%....,.... PD.,. TV..,... 40-50.
223... 1 200.,.,,.,,.. TV 30%. TV. 30% 2624, 2 1314, 1 12 110. 25% 100. 12 4 3. 1 12. 110.. 1-1 6. 40 30.. 3-4 B..
2 24 2000. 30%..,..., 30..... 2 2 2,......?.. 8 5........,. 20-30%
225...,..... SBS 10. 12. SBS 3.. 5 30%, 20%........ SBS. SBS. 12 KBS. 1 1. SBS KBS.... 1 2. SBS 4. SBS.. SBS KBS, MBC.
2 26 2000.. 3. SBS. kbs., tv. 15. MBC. SBS..............,.., 2-3,
22 7........,........ 20...... 25% 2-3. 2.... 25%... 3..
2 28 2000.......,.,,..............
229.., 3 4 1/ 2, 5 1/ 4.. 1., 15%. 30%... -,......
2000-3 2000 2000 12 26 ( ) 158-715 923-5 16 19 02-3219-5114, 5284( ) http://www.kbc.go.kr (02-2274- 1085) *.