HRD 콘텐츠산업선진화를위한 시장분석및인프라구축방안연구
< > 1 1 1. 1 2. 3 3. 5 2 HRD 6 1. 6 2. HRD 8 3. HRD 10 3 HRD 11 1. 11. 11 1) 13 2) 19 2. HRD 29. HRD 29. HRD 30 4 HRD 73 1. HRD 39. HRD 39. () 41. HRD 45 2. HRD 51. 52. 57 3. HRD 59. 59. 65. 68. HRD 69. HRD / 72-1 -
4. HRD 76 5. HRD SWOT 84. HRD 84. HRD 85. HRD 85. HRD 86 5 HRD 8 1. HRD 8 2. HRD 92 6 HRD 105 1. 105 2. HRD 108. 108. 108 7 HRD 15 1. 115 2. HRD 122 3. HRD 129. 129. HRD 130 < > 134 [1] 135 [2] 146-2 -
< > < 1> 7 < 2> HRD 01 < 3> 2010 GDP 2 1 < 4> 2010-2015 8 1 < 5> 12 < 6> 32 < 7> 52 < 8> 03 < 9> 13 < 10> 23 < 11> 3 < 12> HRD 43 < 13> 14 < 14> 24 < 15> 54 < 16> 64 < 17> 74 < 18> 94 < 19> 50 < 20> 15 25 < 21> 65 < 22> 75 < 23> 06 < 24>,, 16 < 25> 26 < 26> 36 < 27> 2011 3 6 < 28> (2011 ) 4 6 < 29> (2011) 5 6 < 30> 6 < 31> 6 < 32> (2011) 7 6 < 33> 86 < 34> 96-3 -
< 35> 67 < 36> (2011 ) 7 7 < 37> 87 < 38> 08 < 39> 18 < 40> 38 < 41> 8 < 42> HRD 19 < 43> ( ) 2 9 < 44> () 3 9 < 45> HRD () 4 9 < 46> HRD () 4 9 < 47> HRD () 5 9 < 48> HRD () 6 9 < 49> () 7 9 < 50> () 7 9 < 51> HRD 102 < 52> HRD 103 < 53> 108 < 54> HRD 10 < 55> HRD 1 < 56> HRD 13 < 57> HRD 14 < 58> 17 < 59> 120 < 60> HRD 126 < 61> HRD 126 < 62> 127 < 63> HRD 132-4 -
< > [ 1] HRD 2 [ 2] 3 [ 3] 5 [ 4] HRD 8 [ 5] 8 [ 6] (2010.5.31.) 9 [ 7] HRD 10 [ 8] 13 [ 9] 16 [ 10] 17 [ 11] 20 [ 12] 2 [ 13] 24 [ 14] 26 [ 15] HRD 29 [ 16] HRD 38 [ 17] HRD 39 [ 18] e-hrd 44 [ 19] 53 [ 20] 53 [ 21] 54 [ 22] 5 [ 23] 5 [ 24] () 85 [ 25] 58 [ 26] (2012) 0 7 [ 27] 71 [ 28] 72 [ 29] 73 [ 30] (2012) 3 7 [ 31] (2012) 4 7 [ 32] ( ) 57 [ 33] 78 [ 34] 79-5 -
[ 35] 10 97 [ 36] 81 [ 37] 82 [ 38] 82 [ 39] HRD SWOT 78 [ 40] HRD () 89 [ 41] HRD () 99 [ 42] HRD () 99 [ 42] HRD () 10 [ 43] HRD 10 [ 44] Porter(1985) 5 Forces Model 701 [ 45] 128 [ 49] HRD 130 [ 48] HRD ( ) 131-6 -
제 1 장연구개요 1. 연구의배경및필요성 (, ) (, 2010b). (, 2011). 21,. 21,,.,,, 2000 8.4% GDP 5.3%. CDP 2005 2.4% 2009 2.7% (, 2011).. - 1 -
,,. (informal learning),,. e-book, (Smart learning), (Social learning)., HRD., HRD.,, HRD.,. HRD HRD., HRD HRD HRD,. - 2 -
2. 연구의목적및범위 HRD HRD, HRD. HRD., HRD HRD,,. HRD, HRD., HRD HRD HRD HRD. Porter 5Force Model,,, (HRD ), HRD. - 3 -
, HRD HRD,. HRD, HRD,, HRD., HRD HRD HRD SWOT, HRD. HRD. - 4 -
3. 연구의기대효과및활용방안., HRD HRD,. HRD., HRD. [ 3], HRD HRD HRD HRD. HRD, HRD.,. HRD. - 5 -
제 2 장 HRD 콘텐츠의정의 HRD,. HRD HRD, HRD. HRD HRD, HRD. 1. 콘텐츠의개념 contentum'., 1990 'Multimedia Content'.,.. - 6 -
OECD (, 2010).,,,,,,,,,,, ().,, (, 2010). (2010.6.10.) (2010. 6.10.)., (, 2009),.,, (, 2010b). < 1>,,,,,,, / /,, : (2010),. - 7 -
2. HRD 의개념 HRD(Human Resource Development) (Nadler, 1970),, (Gilley & England 1989). ( ), (Swanson. 2009). [ 4] HRD HRD (2007.4.27.).,.,. [ 5] - 8 -
HRD,,. (2008.12.31.),.,. [ 6] (2010.5.31.) HRD.,, HRD. - 9 -
3. HRD 콘텐츠의정의 HRD, HRD.,,,. HRD. HRD. HRD,,,,,,,. < 2> HRD, [ 7] HRD - 10 -
3 장 HRD 콘텐츠산업분석 1. 외부환경분석 가. 콘텐츠산업, (Creative Economy).,,,.,, (2011 ). 2010 1 4100,,,, 5. 5%, 3 400%.., 1,. - 11 -
< 3> 2010 GDP (: ) 2010 GDP 2010 GDP (GDP) 1 14,582,400 1 443,144 (3.0%) 2 5,878,629 2 174,036 (3.2%) 3 5,497,813 3 87,296 (2.6%) 4 3,309,669 4 85,543 (1.5%) 5 2,560,002 5 76,794 (3.4%) 6 2,246,279 6 66,676 (2.6%) 7 2,087,890 7 42,213 (2.1%) 8 2,051,412 8 38,155 (2.4%) 9 1,729,010 9 33,831 (3.3%) 10 1,574,052 10 33,104 (1.6%) 11 1,479,819 11 32,157 (3.5%) 12 1,407,405 12 26,510(1.9%) 13 1,039,662 13 20,552(1.4%) 14 1,014,483 14 17,486(2.2%) 15 924,843 15 17,226(1.0%) 63,048,823 1,419,526(2.3%) : (2011), (). GDP 15 15 ( ), 84.2%. 20. 20. 20 21,,,,, 2010 31.2% 2015 29.7% (2011 ). BRICs ( ) 4 2011 2015 5 10% (2011 ),. - 12 -
1), 2011 4.32% 1 4,808 1. 2015 1 8,704 7,500 (, 2011). 2011 4,989, EMEA(,, ) 4,974. : (2011). [ 8] EMEA 67.3%, 2/3 (, 2011),, 31.2%. 12.3%. 11.6%, 13.0%. ( ).,, - 13 -
1 (2011, ).,,,,,, (Entertainment & Media Industry) (, 2011),,,., (, 2010), -- (2011, ). Walt Disney, Viacom, AOL-Time Warner, Sony., (FTA). (FCC),,.,.,., The program Challenge Fund'. 2010 FCC (National Broadband Plan), 2020. - 14 -
,. ( ) 5 (Creative Industry). (Creative Economy) (Creative industry) 21,. 2003, 2004 11, 180. 2003 4.1% 1160. 2009 (Digiral Britain).,,,. (Digital Economy Bill) (, 2010a).,. - 15 -
. (Department of Trade & Industry). [ 9] : (2011). (). ( ) 2009 3, 2010,. 2002, 2004,,.,.. 2005 IT, - 16 -
,,,.,,. 2009,. [ 10] ( ),, 4.., 2008, 2009 4.(2010, ).,, 10 2 (2011, ). 2010 ~2015 11.6% - 17 -
, 2015 1,482 27,4%. < 4> 2010-2015 2010 2011 2012 2013 2014 2015 855.4 960.0 1,080.9 1,204.9 1,348.8 1,482.3 11.6% 3,947.8 4,106.5 4,426.8 4,761.3 5,089.8 5,407.2 6.5% 21.7% 23.4% 24.4% 25.3% 26.5% 27.4% - : (2011), ().,. 2010 GDP 1.5% 15 13 2.3%. 2009 8 1) 21. 2002 16 ().,,,,,. /.. 1) 8 1, 2, 3/, 4/ 5,6 / 7/ 8. - 18 -
2) ), (, 2011). (2010.6.10.), ( ). (2011.5.25.),,,,,,,,,,,,. (2010),.,,, (Intellectual Property),,,,,.,,.,,,, /.,, /,,.. - 19 -
[ 11], (, 2010b,).,,.,.,. (Say's Law), (, 2010).,,,,..,,,,.,, - 20 -
. < 5> ( /10 ) 7.98 12.11 15.50 0.56 0.80 0.64 : 2008., K-Pop,,.,. (EU) 2011 (Creative Europe) 2014 2020 24 ( 2 7 )., 2).. 3), (, 2010). (, 2010). 2) (economies of diversity) Jaon Jacobs,,. 3) 1985.,.,. - 21 -
,. -.,. [ 12] ) 2011 14.3% 82 4,130, 2007 64 4,147, 2008 63 6,817, 2009 66 1,164, 2010 72 1,201 5 6.4%. 2011 GDP 6.1% (2011, ), 56 ( 11, 54 ). 25.5%, 0.7% - 22 -
. 2011,, 17%. < 6> ( : ) 2007 2008 2009 2010 2011 (2010) ( 09~ 1 () ( 10~ 1 ( 07~ 1 0) 1p) 1p) 31,83.3 2,885.5 3,306.6 3,432.8 4.8% 3.8% 3,457.2 0.7% 2.1% 311.1 404.7 418.5 514.3 0.7% 22.9% 551.3 7.2% 15.4% 2,357.7 2,602.0 2,740.7 2,959.1 4.1% 8.0% 3,869.4 30.8% 13.2% 5,143.6 5,604.7 6,580.6 7,431.1 10,3% 12.9% 9,202.7 23.8% 15.7% 5,115.6 5,098.7 5,358.2 5,896.8 8.2% 10.1% 7,214.8 22.4% 9.0% 761.6 723.2 739.0 741.9 1.0% 0.4% 757.0 2.0% -0.2% 21,595.5 21,052.9 20,609.1 21,243.7 29.5% 3.1% 21,024.7-1.0% -0.7% 10,534.3 9,354.6 9,884.9 11,176.4 15.5% 13.1% 13,749.7 23.0% 6.9% - 727.4 796.1 737.0 1.0% -7.4% 800.4 8.6% - 9,434.6 9,311.6 9,186.8 10,323.1 14.3% 12.4% 11,715.1 13.5% 5.6% 4,297.3 4,777.3 5,255.1 6,204.1 8.6% 18.1% 8,041.8 29.6% 17.0% 1,679.8 1,866.1 2,036.3 2,196.2 7.9% 8.5% 2,828.7 28.8% 13.9% 64,414.7 63,681.7 66,166.4 72,120.1 100.0% 9.1% 82,413.0 14.3% 6.4% * 2008 ** :, (2012), 2011.,, K-pop.,. 2010 15 2,888 32 2,609. - 23 -
: (2012). [ 13] ), e-book, CT(Culture Technology) 4),. 6,.,,, 3D., 3D 3D, 3 CG,, 5),.,.,,,, - 24 -
(, 2009). < 7> 2008 2010 2012,,,,, 3D, VR 6) 7), e- : (2009).. - 25 -
) 2012,. ( 12 100 ), 100, ㆍ, (,, ). 1,700. ( 12~ 14 1 3 1 9,000 ). [ 14] - 26 -
,...,.. ( 11 312 12 500 ),.,,. ( ),. 2012..(* : 96 240 ) - 27 -
(,, ).,,,,. - 28 -
2. HRD 콘텐츠산업. HRD HRD,. HRD. (2010.6.10.),. HRD. [ 15] HRD HRD, HRD. - 29 -
. HRD 1) (2010.6.10.) ( ).,, 3 (, 2009).,,,,,,,,, e-learning (, 2009).,,,.,,. < 8> (,,,,,, ) ( ),,,,,,, 2010,,,,,,,,,,,, 12 (, - 30 -
, 2011). 12, 12,. < 9> ( ),,,,,,,,,,,,,,, DVD/VSH,,,,,,,,,,,,, (),,,,,,,, e-learning,,, :, (2011),. - 31 -
< 10> e-learning,, / e-learning / / e-learning / / e-larning (CP) (CP),,, 1 (,,,,,,,,, ),,,,,,, /,,.(< 10> ),. (, 2009). (), (), (). /,,, e-learning,,,, - 32 -
,,,, CMS(contents Management System), CDN(Content Delivery Network) (, 2009). < 11> / e-learning, PKG,,, D-TV,,,,, (/,,, ),,, e-learning /, BGM, Full Track e-book,,,, /, CMS(contents Management System), CDN(Content Delivery Network) : (2009),.,, (2011 ).,,, PDA, MP3., PC, TV (, 2011 ).,., - 33 -
. 2) HRD HRD HRD HRD. HRD,,, HRD HRD, HRD /. < 12> HRD HRD HRD ( ) HRD HRD / / e-hrd OJT CoP HRD, / E-Book H R D ( C E O,, HRM/D ) HRD (,, ) HRD DVD,,,, E-HRD,,, OJT, S-OJT CoP, CoP HRD, / E-Book,, Tool DVD - 34 -
, HRD..,, /,, /...,.. e-hrd,,., e-hrd. e-hrd.,. (, MP3,, PC ).,.,,. - 35 -
., CoP 8) (Commuities of Practice), OJT 9) (On The Job Training).., HRD HRD, e-book,., HRD tool., HRD /,. 8) 9) OJT(On The Job Traning) - 36 -
제 4 장 HRD 콘텐츠산업시장분석 (KSIC).,,. HRD HRD (, ) (), (2 ). HRD. HRD. HRD,. HRD. - 37 -
. HRD,,. HRD Michael Porter 5 Forces Model. 5 Forces Model,, 5 (,,,, ). HRD,, HRD, HRD HRD., HRD. HRD. HRD HRD HRD. HRD. [ 16] HRD - 38 -
1. HRD 콘텐츠산업동향. HRD, PC HRD., HRD,,,,. [ 17] HRD HRD.,,, CoP.,. HRD. QR voice, - 39 -
e-book KM(knowledge management) 10). HRD. CoP,,..,,,, HRD,,,.,..,,. HRD, SNS., e-book, U-learning 10),,,,,. - 40 -
, (2011, ), HRD. < 13> MAGASTORE' e-book e-book PC e-book 3D book DS( PC DS Wi-Fi u-learning u-learning ) Net School('School City', ) Power Politic( ) ( ) :(2011)... (),.. IMF.. HRD, (, 2008). WLP(WorkPlace learning & - 41 -
performance), /,,.,.. < 14> e-learning () - - e-learning () - - - - -, e-learning - - -, (,, - -, - - () - (, ) / -,, (, ), (/) -, ( ), -e-learning, : (2008). e-learning. - 42 -
,., (, ),.,,.,,,,,.,,,.. /,.,.,,,, e-hrd. 1999.,. - 43 -
[ 18] e-hrd,..,, CD.,,,,..,.,,,. 2, 1, 1., 2007 2008,. - 44 -
. HRD HRD,,,.,.,,,,, (, 2010). < 15> (,,, ) (, ) (,, ), HRD,,., (, 2010a),,,.,.,,,,,. - 45 -
,, (, 2010a).. < 16>, (+) ( ) + + ++ : (2011),., (28 ), ( 32 ), ( 23 ), ( ) (, 2009)..,..,,,,,., - 46 -
. < 17> ( 27, 28, 24 ) ( 4 ) ( 8 ) (, 40 1,, 22 )., (, 7, 4 ), ( 9, 6 ), ( 21 22, 20 ),,,. - 47 -
1995,.,.. 2011 (300 ) 17.3%, (300 ) 25.5%, 59.5%, 21.1%..,,, (S-OJT).,. 2012.,,, HRD,. - 48 -
< 18> 2008.12.31. 2009.3.31. 2010.5.31. 5,, HRD () ( ) (, 2008).,.,.,.(, 2009).. ( ) ( ) 2009, - 49 -
. ( ) ( ).,..,. < 19> < > <> (6, 1 ) ( ), ( ) : (2008), (the)hrd Review. - 50 -
2. HRD 콘텐츠수요자현황 HRD. 15 (civilian noninstitutional population). HRD,,., HRD.,,, ( ),, ( 3 4 )..,. HRD,.,, 100%.,,. - 51 -
. < 20> 15 (:%,%p ) (1) ( ) 27.5 (2.3) 66.7 14.1 13.3 5.6 0.4 32.1 (2.7) 73.9 12.8 11.3 1.8 0.3 23.1 (1.9) 57.1 15.9 16.0 10.5 0.6 15~29 40.9 (5.2) 34.0 30.2 33.9 1.3 0.6 30 32.4 (1.9) 83.0 8.2 4.0 4.6 0.3 40 29.3 (1.5) 86.1 5.7 2.1 5.9 0.3 50 22.8 (2.0) 87.3 3.4 1.3 7.6 0.3 60 9.3 (1.3) 71.1 2.3 1.1 25.1 0.4 20.8 (3.6) 33.0 25.6 34.6 5.9 0.9 23.0 (1.2) 69.3 13.0 10.5 6.9 0.3 34.2 (2.0) 82.7 7.4 4.9 4.8 0.3 41.3 (1.7) 81.1 9.8 4.5 4.3 0.2 33.7 (2.0) 89.2 5.8 2.5 2.3 0.2 21.6 (-0.1) 40.1 27.0 27.4 5.0 0.5 18.7 (2.7) 8.5 35.5 41.0 14.1 1.0 : (2011 4). 15 17, 15 27.5%, (32.1%), (15 ~29 ) (40.9%), (41.3%).,, HRD. 1.3%p, 2.5%p, 1.3%p, 0.7%p. - 52 -
[ 19],, () (66.7%), (14.1%), (13.3%), (5.6%). [ 20] 33.7%,,, () 89.2%. (40.1%), (27.0%) (27.4%).,, TV,,. - 53 -
HRD, HRD. (41.0%) (35.5%). [ 21] 19.1%, 49% 40%, 29%(2002, OECD Education at Glance),. - 54 -
[ 22] 30.6%, 33.7%,., 2.4%. [ 23],, 66.0%,, (66.5%), (62.0%). - 55 -
< 21> 2010 2011 33.4 35.9(2.5), 9.4 16.0(6.5) 35.4 38.8(3.4) 31.7 35.7(3.9), 62.5 65.6(3.0), 32.2 34.5(2.3) 18.0 20.5(2.5) 22.3 24.0(1.7) 39.9 42.5(2.6) 13.7 12.8(-1.0),, 37.0 43.6(6.5) 58.3 62.0(3.7) 20.6 21.6(1.1), 37.9 40.3(2.5) 26.8 28.1(1.2), 61.3 66.0(4.7) 49.6 51.5(1.9) 44.5 48.4(3.9), 23.7 27.5(3.7), 27.8 28.4(0.7) 4.3 1.4(-2.9) 26.6 39.8(13.1) : ( 4),., (16.0%). 6.5%p. 13.1p%, (-1.0). - 56 -
< 22> (: %, %p, ) 2010 2011 17.8 19.1 1.3 12.0 12.5 0.5 19.0 22.1 3.1 21.1 21.0-0.1 22.0 13.1-8.9 10.3 15.3 4.9 15.8 28.8 13.0 36.6 35.0-1.6 19.1 18.8-0.2 17.8 20.3 2.5 24.0 25.7 1.7 25.0 27.0 2.0 10.6 22.6 12.0 13.9 18.9 5.0 23.7 22.8-0.9 13.6 17.7 4.1 32.6 28.7-3.9 : ( 4),. 36.6%, (28.8%), (52.4%), (28.7%), (27.0%). 13.0%p. 12.5%, 13.1%. -8.9.%p.. 2011 7,164, 4.2%, 0.2%p. (: %) - 57 -
[ 24] () :, (2011). 2011. / 51.4%, 12.9%, 7.9, 7.1%, 6.6%. [ 25] :, (2011). 2011. - 58 -
3. HRD 콘텐츠공급자현황. HRD. HRD HRD HRD.,.,,.,,,.,.,,. (2010, ).,,,,,,,. < 23>, 36, - 59 -
6,896. < 23> (: ) 2005 2006 2007 2008 2009 2010 53 3,121 3,174 44 8 1 56 612 2,453 49 3,828 3,877 40 8 1 68 687 3,073 49 4,882 4,931 40 8 1 67 756 4,059 49 5,105 5,154 40 8 1 70 873 4,162 47 6,564 6,611 38 8 1 68 959 5,537 36 6,896 6,932 35-1 59 900 5,937 :, () 05 10. 9. 1 ( ) 2009 2010,,. 5,537 5,937 2010. (,, 2005).,,,. - 60 -
. 2011 (. ) (. ), (-,, ). < 24>,, 1,854 96 350 2300 : (2011). 2011. 1) (, ),. 2011.,, 2,481 29.2%.,,, 1,782 (21.0%), 1,219 (14.4%),,,, 943 (11.1%). 4 75%.,,, (, 2010). 151 45.7%(655 ). - 61 -
311, 259, 202, 301, 225, 134,. < 25> () 7 0.1 134 64 84.3,, 2,481 29.2 106,612 86,870 81.5, 30 0.4 791 669 84.6 92 1.1 6,174 5,017 81.3 7 0.1 5,555 4,794 86.3,,, 1,782 21.0 61,522 46,508 75.6 63 0.7 2,343 1,908 81.4 13 0.2 178 145 81.5 5 0.1 173 125 72.3,,, 943 11.1 34,104 26,109 76.6 1,219 14.4 79,087 67,460 85.3 214 2.5 8,021 6,510 81.2 162 1.9 3,343 2,517 75.3 ( 94 1.1 2,554 1,777 69.6 ) 5 0.1 49 40 81.6 253 3.0 5,545 4,320 77.9, 221 2.6 4,792 3,802 79.3 386 4.5 7,871 5,990 76.1 319 3.8 15,366 12,563 81.8,,,, 122 1.4 4,412 3,647 82.7 4 0.0 225 214 95.1 8,491 100.0 348,851 281,098 80.6 : (2011). 2011. - 62 -
2),,.. < 26> (:,, %) () 4 0.9 160 155 3.1 6 1.3 215 197 8.4 224 49.7 7,179 6,328 11.9 36 8.0 1,243 1,100 11.5 41 9.1 1,319 1,288 9.9 28 6.2 935 827 11.6 71 15.7 2,481 2,228 10.2 3 0.7 112 101 9.8 25 5.5 759 696 8.3 13 2.9 407 382 6.1 451 100.0 14,810 13,202 10.9 : (2011). 2011., 224 (49.7%), 151 38 39.6%. < 27> 2011 (:, %) 20 3 3.1 21 50 27 28.1 51 100 21 21.9 101 150 7 7.3 151 38 39.6 96 100 : (2011). 2011. - 63 -
22 (22.9%), (19 ), (18 ). 3),, 2011 500 182 (52.0%). < 28> (2011 ) (%) 500 182 52.0 501 1,000 86 24.6 1,001 1,500 39 11.1 1,501 2,000 12 34.3 2,001 31 8.9 350 100 : (2011). 2011. 2011, 8,212 48.6%. 2,852 (16.9%), 1,909 (11.3%).. - 64 -
< 29> (2011) () 43 0.3 1,308 42 0.2 611 16 0.1 265 1 0.0 15 383 2.3 5,224 340 2.0 10,602 452 2.7 7,144 44 0.3 2,310 1,909 11.3 15,007 104 0.6 5,153 1,910 11.3 12,230 16 0.1 288 2,852 16.9 52,405 8,212 48.6 129,419 107 0.6 4,245 208 1.2 4,700 8 0.0 96 234 1.4 18,630 16,881 100 269,652 : (2011). 2011.., ( ) () (, 2011). (),. () 16(, 8), 2 16. - 65 -
. HRD, e-hrd,,.. ( 4-31) 1) < 30> 2003 2004 2005 2006 2007 2008 2009 2011 45 45 40 47 46 63 93 147 () 44 50 47 47 42 45 48 98 () 30 31 33 35 50 65 73 54 : (2011). 2011. < 31> ( : ) (%) 8 0.06 6 0.04 137 0.98 13 0.09 174 1.24 466 3.32 291 2.07 117 0.83 687 4.89 2 0.01 162 1.15 1 0.01 823 5.86 9,513 67.71 1,074 7.64 158 1.12 6 0.04 411 2.93 14,049 100 : (2011). 2011. : () () - 66 -
, 9,513 (67.7%)., (29.2%), (48.6%). 2) (, 2011).,,. 38 (65.5%), 8 (13.8%), 4, 1. < 32> (2011) 38(65.5) 8(13.8) 4(6.9) 2(3.4) 4(6.9) 1(1.7) 1(1.7) : (2011). 2011., ' ' 5,326 77.7%. '' 402 (6.1%), 318 (4.6%). - 67 -
< 33> () 34 0.5 7,429 7 0.1 115 6 0.1 20 53 0.8 1,420 64 0.9 1,105 15 0.2 288 11 0.2 756 213 3.1 6,231 12 0.2 563 38 0.6 1,235 318 4.6 40,318 5,326 77.7 495,919 420 6.1 38,408 82 1.2 22,069 20 0.3 2,368 234 3.4 62,161 7,364 100 680,405 : (2011). 2011..,.,,.,,,. Franxis et al(1995).,. (2010) - 68 -
, (OJT) 13.2%, 300 11.6%, 300 37.3%. 92.8%. < 34>, 4,106(13.2) 3,809(92.8) 112(2.7) 37(0.9) 57(1.4) 91(2.2) 300 3,387(11.6) 3,161(93.3) 84(2.5) 16(0.5) 46(1.4) 78(2.3) 30~99 2,150(9.3) 1,984(92.3) 59(2.8) 14(0.7) 41(1.9) 51(2.4) 100~299 1,237(20.0) 1,177(95.2) 25(2.0) 2(0.2) 5(0.4) 27(2.2) 300 719(37.3) 648(90.1) 28(3.9) 20(2.8) 11(1.5) 12(1.7) 300~499 275(30.1) 255(92.7) 3(1.0) 10(3.8) 2(0.8) 5(1.7) 500~999 207(34.9) 175(84.9) 16(7.7) 10(4.8) 3(1.6) 2(1.1) 1000 237(56.2) 217(91.6) 9(3.9) 0(0.0) 5(2.2) 6(2.3) : (2010).., 300 (24.8%), 300 (29.8%).. HRD HRD. HRD - 69 -
HRD. 2012 14 (),,,,,,,,,,,,,. ( ) [ 26] (2012) 14 (112 ) 36.7%, (31 ) 10.1%. (), e-book HRD. e-book (Kindle). e-book 2008 18 2012 68, 2009 1,331 2002 4. - 70 -
e-book U-learning,,. 2011 4 2012 3 21.6 (2012 2 ). 2011 800%,.,,,. 100 114 (2012, ).... [ 27]., - 71 -
.,. HRD.. HRD / 2010 1 24.,,,,. [ 28] - 72 -
[ 29] 2012, 7,951, 5,463, ( ) 1,967, 521.,. [ 30] (2012) ( : ) - 73 -
[ 31] (2012) (: ), 22, 4,413,,, (2012, ). 7.3%,. / N (PooQ) 40,.. TV (2012, ) / SNS, SNS. SNS MS,, NBC. - 74 -
/,,,.,. [ 32] ( ) ㅎ (2012. ).,,. - 75 -
4. HRD 콘텐츠대체요인현황 HRD HRD. (, 2007).,,,,,,,.,,,,,,, (2011, ).,. < 35>,,,,,,,,,,,,,,, (, ). 8,,,,,,,. (,, ) - 76 -
,,,,,,,. < 36> (2011 ), 31 () 32 33,, 35,, 36 300 / () 30, 37, 38,,,,,,,,, 2 :, (2011), 2011. - 77 -
< 37> ( ) () ( ) (),,,, 300,, 3,580 853,, 774, 328,. [ 33] :, (2011), 2011., 1,300, 682. 55%. - 78 -
28. [ 34] :, (2011), 2011. [ 35] 10 :, (2011), 2011. 10, - 79 -
13.3, 7.1, 6.7, 6.6, 4.9. 17,736 60,789, 55,599. 5,234, 4,621. 24,972,426 1,187,437.,.,. < 38> ( ) ( ) ( ) 25,799 856,432 60,789 24,972,426 55,599 1,187,437 5,234 178,937 4,621 146,959, 13,012 833,343 17,736 743,211 :, (2011), 2011. 54.6%, ( ) 87.0%.,,. 35.7%.,,, - 80 -
.,. [ 36] :, (2011), 2011. < 39> % ( ) 269 991 22,087 104 1,943 28.3 245 26,973 27,809 25 2,457 35.7 15,035 787 11,215 71 1,431 14.4 615 333 2,602 122 669 3.3 1,089 174 2,201 12 314 2.8, 2,027 357 6,315 40 568 8.1 3,912 1,393 5,741 1,932 921 7.4 23,192 31,008 77,970 2,306 8,303 100 :, (2011), 2011. 2007 2,221 2011 3,591. - 81 -
[ 37] :, (2011), 2011. 6 (,,,,, ). 182,844 22,595 (14.1%), 44,309 (31.0%), 40,351 (28.3%), 168 (0.1%). [ 38] :, (2011), 2011., (70.3%), (92.6%). - 82 -
. (46.1%), (22.8%). / (650, 82.5.%), (24,117, 62.9%), (5,281, 28.0%), (21,991, 54.5%), (92, 54.8%). 14,628 (63.0%), 26,973 (87.1%). 27,809 (35.7%), 1,932 (83.8%). < 40> ( :, ) / 44,309 18,757,358 179 580,517 28,687 16,854,223 13,707 1,131,299 70 3,286 1,666 188,033 788 33,918 5 51 6 104 250 8,959 471 23,265 56 1,539 38,322 4,047,980 130 4,607 164 11,137 35,926 2,961,096 91 5,304 2,011 1,065,836 18,838 3,651,546 5,947 768,401 677 818,773 10,199 743,078 550 28,864 1,465 1,292,430 40,351 2,404,364 16,938 1,327,278 1,414 94,361 17,794 617,349 1,100 88,665 3,105 276,711 168 25,614 9 584 22 3,782 101 14,400 24 3,046 12 3,802 :, (2011). - 83 -
5. HRD 콘텐츠산업 SWOT 분석 SWOT (Strength) (Weakness), (Opportunity) (Threat).,.,. SWOT.. HRD,,. 2(2006 ), DMB, WiBro IPTV. HRD,.,., PC e-book,. HRD HRD HRD.,. 2012-84 -
,.. HRD,...,,.,., HRD.,., K-pop... HRD,.,. OECD 38% - 85 -
., HRD.. HRD HRD, HRD.,..,. HRD.,. HRD,. HRD.. HRD, HRD. HRD,, HRD.,,,. - 86 -
,.,,. [ 39] HRD SWOT,. 2004.,,., HRD.,,.. - 87 -
제 5 장 HRD 콘텐츠고객니즈분석 1. HRD 콘텐츠고객인터뷰 HRD HRD ()., HRD( ).,,, HRD. HRD HRD. 1:1,. < 41> HRD HRD HRD HRD HRD HRD HRD - 88 -
1) HRD HRD, HRD. HRD. 5,, 8, 11. HRD HRD.. HRD HRD,,. 2) HRD HRD.,... - 89 -
,.,...,,,. HRD CD-ROM, HRD PPT. PC HRD... HRD. - 90 -
HRD.., (),. < 42> HRD ( ) 3 1 ( ) ( ) : :, - ( ), PPT -, -, -, PC e-book - HRD (n=29) - 91 -
2. HRD 콘텐츠고객설문조사 1) HRD, HRD HRD. 134, 380 514. 60 (44.8%), 20 (14.9%), (10.4%). < 43> ( ) ( ) (%) () 2 3.0 60 44.8 14 10.4 20 14.9 8 6.0 2 1.5 4 3.0 2 1.5 2 1.5 2 1.5 2 1.5 134 100% 5 10 52 (38.%), 10 15 36 (26.9%) 5 88 65.7%. 120 89.9%.,., 222 (55.1%), 54 (13.4%), 4 (1.1%), 350 (92.1%), 26 (6.8%). - 92 -
< 44> () ( ) (%) () 5 1.2 222 55.1 54 13.4 50 12.4 5 1.2 6 1.5 4 1.0 32 7.9 2 0.5 380 100,, HRD, HRD, HRD, HRD.() HRD, HRD, HRD( ). 2) HRD HRD HRD ( ). 47.8% (22.4%), (20.9%). 5 3.82,.916. - 93 -
< 45> HRD () (n=134) HRD () 3.82.916, HRD 48.7%(185 ), (26.8%), (17.9%). HRD,. 3.77.836. < 46> HRD () (n=380) HRD () 3.77.836 HRD, 5, (, ) 3.,. HRD,. HRD( ) HRD HRD,,,,. - 94 -
40.3%, 42.5%. 38.1%, 32.8%, 9.7%. (35.8%), (21.6%). < 47> HRD () (n=134) 3.77.889 3.84.894 3.76.885 3.56.946 3.23 1.068,,.,.,.,. HRD - 95 -
.,,,,. (38.9%), (38.7%). < 48> HRD () (n=380) 3.72.913 3.79.842 3.80.828 3.72.830 3.59.872 () HRD 38.1%, 29.9%, (39.5%), 41%. 35.1%, 32.1%.. (40.3%),.,. - 96 -
< 49> () :, % (n=134) 3.61.941 3.59.952 3.55.987 3.73.928 3.53.904,,.,.. < 50> () :, % (n=380) 3.74.800 3.69.844 3.59.891 3.66.954 3.55.936 HRD HRD, HRD HRD - 97 -
., HRD 62%, 39%.. [ 40] HRD () HRD 37.5%, 25%, 22.7%. - 98 -
(n=134) [ 41] HRD () (n=380) [ 42] HRD () (33.4%), (27.4%), (24.4%)., - 99 -
.,. [ 42] HRD () HRD. [ 43] HRD, 34% 11) 32%, - 100 -
21%. 34%, 32%, 13%., HRD HRD,. 11%, 9%., e-book,, HRD HRD.,,. HRD,. HRD HRD., HRD., 28.8%, 30.4% 11) - 101 -
. < 51> HRD :, % (n=134) (n=380) 44 (21.1) 154 (30.4) 86 (41.3) 173 (34.2) 60 (28.8) 139 (27.5) 14 (6.7) 35 (6.9) 4 (1.9) 4 (0.7) () 208 (100) 505 (100),. HRD HRD HRD. ( ). HRD HRD. 1 3, 2 2, 3 1. 1, 2, 3. - 102 -
< 52> HRD (n=573 ) 1.23.418 435 1.24.425 428 1.20.400 396 ( ) 1.15.356 75 - - 17 HRD HRD., HRD. 47.8%, 8.7%(185 )., HRD, ( 3.23 ) (3.56 ). HRD, HRD 1. HRD,.., HRD - 103 -
.,,,.., HRD. - 104 -
6 장 HRD 콘텐츠산업산업경쟁력분석 1. 산업경쟁력개념,,,, HRD, Poter(1980, 1985) Miles Snow(1978). Porter(1985) (Competitive forces),,,,, 5.. Poter 5,,.., - 105 -
(, 2002). Poter. HRD,. Poter 5, HRD., HRD HRD.,,,, (-).,,., HRD. HRD,, HRD, HRD /,.,,, (-). - 106 -
[ 44] Porter(1985) 5 Forces Model, HRD,,,,,,,, HRD.,,, (-)., HRD, HRD., (-). - 107 -
2. HRD 콘텐츠산업산업경쟁력결정요인도출. HRD HRD. HRD,, HRD HRD.. 1) HRD (Delphi).. HRD HRD,,. HRD, HRD, HRD 22, 2012 10 9 2012 11 2 2. 100%. < 53> HRD 5 HRD 17 22 3~4,, - 108 -
. 1,. 2 1 1 5, 1 5.. 2) 2 1 2,. HRD HRD 4 3,,..,,. 4 5. 1. 2, 3. - 109 -
< 54> HRD 1. 3.00 1.02 3.13 1.16 2. 1.72 0.82 1.63 0.84 3. 3.18 1.00 3.40 1.18 4. 4.59 0.66 4.86 0.35 5. 3.22 1.02 3.36 1.13 6. 4.00 0.69 4.50 0.74 7. 4.63 0.58 4.90 0.29 1. 3.63 1.25 4.18 1.46 2. 4.13 0.71 4.64 0.65 3. 3.86 0.77 4.27 0.88 4. 4.63 0.58 4.82 0.39 5. 3.50 0.89 3.55 0.96 6. 4.40 0.66 4.82 0.39 7. 4.00 0.53 4.41 0.66 8. 4.00 0.53 4.36 0.65 9. 4.00 0.53 4.23 0.68 10. 4.05 0.48 4.27 0.63 1. HRD 3.04 1.21 3.18 1.36 2. 4.31 0.77 4.55 0.59 3. 4.13 1.24 4.64 0.65 4. 3.40 0.66 3.59 0.73 5. (,, ) 4.59 0.59 4.91 0.29 6. 4.40 0.59 4.91 0.29 HRD 4,,.,,. - 110 -
< 55> HRD (4 ) (3 ) 1 2 3, (,, ) 1 2 1 2, (,, ) HRD 4 4.. 1,, 2.,, HRD, HRD HRD. HRD HRD, HRD HRD. - 111 -
HRD HRD,,. HRD 4 2 HRD ',. HRD. HRD 4, 5.. HRD 4, User 2., User - 112 -
< 56> HRD 2.91 0.75 2.95 0.78 3.86 0.64 4.27 0.70 HRD 4.41 0.85 4.50 0.80 3.77 0.86 3.73 0.82 3.41 0.90 3.50 1.01 3.86 0.56 4.09 0.52 3.91 0.52 4.32 0.64 4.36 0.72 4.59 0.66 4.14 0.77 4.36 0.84 3.55 1.10 3.73 1.20 4.18 0.95 4.32 0.94 4.41 0.73 4.68 0.56 3.23 1.02 3.32 1.17 3.64 0.72 3.86 0.83 3.68 0.47 4.32 0.64 3.41 0.90 3.73 1.07 3.86 1.20 4.09 1.26 3.50 1.05 3.64 1.17 3.00 0.53 3.09 0.68 3.05 0.78 3.18 0.95 4.55 0.51 4.82 0.39 4.45 0.51 4.86 0.35 3.00 0.81 3.14 0.94 3.45 0.59 3.68 0.64 3.77 0.61 3.86 0.56 3.14 0.71 3.41 1.00 3.27 0.88 3.77 1.27 3.36 0.72 3.77 0.92 3.55 1.10 3.86 1.28 3.68 0.78 4.00 0.97 4.41 0.73 4.86 0.35, user 4.27 0.93 4.73 0.55, HRD, HRD. HRD HRD,. - 113 -
HRD HRD. < 5-57> HRD (4 ) (3 ) HRD 1 2 3 HRD 1 2 3, User 1 2 3, User - 114 -
7 장 HRD 콘텐츠산업선진화방안 1. 연구결과요약및시사점 HRD, HRD, HRD HRD. HRD,, HRD, HRD HRD. HRD HRD.. HRD ( ) HRD, HRD, HRD, HRD. 1) HRD (, ) HRD., - 115 -
HRD. HRD.,., HRD.,.,. - 116 -
< 58>, ( ) : :, -, PPT, PDF,, PC -,,, HRD,. (), () HRD. 10,. HRD.. - 117 -
, HRD,., HRD,., QR,., PC,. 2) HRD HRD HRD. HRD,,., HRD,,. HRD., HRD.... HRD,. - 118 -
,. HRD,, HRD.. HRD, HRD.. - 119 -
< 59> ( ) HRD [ ] [ ] [ ] (,, ),. HRD HRD HRD [ ] HRD [ ] [ ], user HRD HRD, HRD, HRD, HRD. HRD., HRD,.. - 120 -
HRD.. HRD.,., User. HRD. - 121 -
2. HRD 콘텐츠산업활성화방안제안 HRD. HRD HRD HRD HRD. HRD, HRD.. (, 2011)., HRD. HRD, HRD,. 2010 33.6%.. - -,,., 3D IPTV HRD. HRD - 122 -
, HRD. HRD,. HRD HRD. HRD. bridge., HRD gap.. HRD-NET HRD,,. HRD HRD.,., CD Rom.,, PC,. PDF - 123 -
., (CD) QR. HRD HRD HRD HRD. HRD HRD HRD. HRD. Agent,. HRD, HRD. HRD., Agent.,,,. HRD HRD, HRD - 124 -
. HRD HRD. HRD HRD.. HRD, HRD. HRD,. HRD. HRD HRD HRD. HRD, HRD. HRD,,., HRD. - 125 -
< 60> HRD : : : : HRD HRD ( ) HRD HRD HRD Agent HRD HRD HRD HRD, (PPT, PDF ).,,,.,,. < 61> HRD ( ) ( ) ( ),,. - 126 -
HRD,.. HRD, QR. < 62> HRD (QR ) HRD (PPT, PDF ) -HRD HRD (,,, ) HRD HRD HRD Agent HRD,, HRD HRD HRD,. HRD,, HRD. HRD HRD, - 127 -
. HRD. HRD,., HRD HRD. HRD. HRD HRD. HRD,. [ 45] - 128 -
3. HRD 콘텐츠산업활성화를위한공단의역할.,,,. 1982, 80~90, 2006.,.,,,,. HRD,, HRD. HRD. HRD, HRD. - 129 -
. HRD HRD.. HRD, HRD. HRD. (HRD). HRD,,. HRD,,, HRD. HRD,,,. HRD HRD,,, HRD, HRD. [ 49] HRD - 130 -
1) HRD ( ) HRD HRD,. [ 48] HRD ( ) 2) HRD HRD. HRD ( ), HRD, HRD, HRD, HRD (< 63>). - 131 -
< 63> HRD HRD HRD HRD HRD HRD HRD, HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD ( ) HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD HRD.,.. HRD - 132 -
. HRD, HRD,, HRD.,. - 133 -
< > (2009)... (2010). 2010.., (2011) 2011,. (2009). 11.. (2010a). ".. (2010b). ".. (2006).. 24(2). (2009)...,,, (2010).., (2011). 2011 (2008). e-learning.. (2011).... (2009). 2009.. (2010).. (2010)... (2011).. (2011).., 26(1). (2010a). - 134 -
(Ⅱ).. (2010b)... (2011). 2011.. (2008). (the)hrd Review 11(3) (2010a). " 10 6.. (2010). ().. (2011). ().. (2012). 2012 2.. (2007)... Nadler, D. A.(1970). Developing Human Resource. American Society for Training and Development, Madison, WI. Swanson, R. A., & Holton III, E. F. (2009). Foundations of human resource development (2nd ed.). San Francisco, CA: Berrett-Koehler Publishers. - 135 -
[ 부록 1] 고객니즈조사설문지 ( ) HRD - -.,. HRD. HRD.. HRD,. 2012. 10,? () - 136 -
Ⅰ. 훈련콘텐츠에대한만족도 *.. 1. 1 2 3 4 5 1-1.,? ( ) 2. 1 2 3 4 5.... 3. 1 2 3 4 5.,,.... - 137 -
Ⅱ. 훈련콘텐츠효용성 *.. 1..... 1 2 3 4 5 1-1.,? ( ) 2..... 1 2 3 4 5 2-1.,? ( ) 3. HRD? ( ) ( ) ( ) ( ),, ( ) ( ) ( ) - 138 -
Ⅲ. 훈련콘텐츠접근성 1. ( )? ( ) ( ) 2.,,? ( URL,, ) ( ) 3.. ( ) Ⅳ. 훈련콘텐츠기대및개선방안 *.. 1.? ( ) ( ) ( ) ( ) ( ) ( ) 2.? ( 3 ) ( ) ( ) - 139 -
( ) ( ) ( ) ( ) ( ) ( ) 3.? ( ) ( ) ( ) (PPT, PDF) ( ) ( ) * (* ) ( ) () ( ) ( ) 4.,? ( ) ( ) ( ) ( ) on-line ( ) ( ) ( ) 5.? ( ) ( ) ( ) - 140 -
( ) ( ) ( ) ( ) Ⅳ. 일반사항 *,. 1 1 2 1 ~5 3 5 ~10 4 10 ~15 515 1 2. 1 2 1 10 2 20 3 30 4 40 5 50 6 60 - - - 141 -
HRD () HRD - - Ⅰ. 훈련콘텐츠에대한만족도 *.. 1.? 1 2 3 4 5 1-1.,? ( ) 2. 1 2 3 4 5..... - 142 -
3. 1 2 3 4 5.,,... 4. 1 2 3 4 5 ( :,, ).. Ⅱ. 훈련콘텐츠효용성 *.. 1.?... 1 2 3 4 5 Ⅲ. 훈련콘텐츠접근성 1., ( )? ( ) ( ) - 143 -
2.,,? (,,, ) ( ) 3.. ( ) Ⅳ. 훈련콘텐츠기대및개선방안 *.. 1.? ( ) ( ) ( ) ( ) ( ) ( ) 2.,?( 3 ) ( ) ( ) ( ) (, PPT, ) ( ) ( ) ( ) ( ) - 144 -
3.? ( ) ( ) ( ) (PPT, PDF) ( ) ( ) * (* ) ( ) () ( ) ( ) 4.? ( ) * (* : (,, PDA, MP3 ) ( ) ( ) (* : ) ( ) ( ) ( ) Ⅳ. 일반사항 *,. 1 2 3 ( ) 1 2 1 10 2 20 3 30 4 40 5 50 6 60 - - - 145 -
[ 부록 2] HRD?. HRD 12)., HRD HRD.,... 12) HRD 콘텐츠 : 본연구에서는 HRD 콘텐츠를인적자원을양성 배분활용하고, 근로자에게필요한직무능력을습득 향상시키기위한제반활동과정또는그결과로제시되는부호, 문자, 도형, 색체, 음향, 이미지및영상등의자료또는정보로정의함 ( 예 ) 집합훈련, 원격훈련, 훈련교 보재, HRD 관련도서및방송, 에듀테이먼트등 - 146 -
I. HRD 콘텐츠시장활성화를위한경쟁력결정요인 1. HRD. 1) HRD ( ).,. : HRD : HRD 1) HRD ( ) 1 1 2 3 4 5 2 3 4 5 6 7 8 2) HRD ( ) 1 2 3 4 5 1 2 3 4 5 6 7 8-147 -
1) HRD ( ) 1 ( ) 1 2 3 4 5 2 3 (,, ) 4 5 6 7 8 9 10 11 ( ) 2) 1 ( ) 2 (,, ) 3 4 5 6 7 8 9 10 1 2 3 4 5 11 ( ) - 148 -
() 1) HRD ( ) 1 2 3 4 5 1 2 3 HRD 4 (, 5 6 7, ) ( ) 2) 1 2 3 4 5 1 HRD 2 3 4 (, 5, ) 6 7 ( ) 2) HRD? ( ) - 149 -
Ⅱ. HRD콘텐츠산업활성화관련장애요인 1. HRD. 1) HRD ( ).,. : HRD : HRD 1) HRD ( ) 1 2 HRD 3 ( ) 4 1 2 3 4 5 5 6 7 8 ( ) 9 ( ) - 150 -
2) 1 2 HRD 3 ( ) 4 1 2 3 4 5 5 6 7 8 ( ) 9 ( ) - 151 -
1) HRD ( ) 1 2 3 4 5 1 2 ( ) 3 4 5 6 7 8 ( ) 9 10 11 12 13 14 15 16 17 18 ( ) - 152 -
2) HRD ( ) 1 2 ( ) 3 4 5 6 1 2 3 4 5 7 8 ( ) 9 10 11 12 13 14 15 16 17 18 ( ) - 153 -
() 1) HRD ( ) 1 2 3 4 5 6 ( ), 7 user 7 ( ) 1 2 3 4 5 2) HRD ( ) 1 2 3 4 5 1 2 3 4 5 6 ( ), 7 user 7 ( ) 2) HRD? ( ) -. - - 154 -